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| business consulting landing page: Consulting Success Michael Zipursky, 2018-10-16 How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more |
| business consulting landing page: Landing Page Optimization Tim Ash, Maura Ginty, Rich Page, 2012-03-29 A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits. |
| business consulting landing page: Business Consulting Brandon Fickle, 2024-01-17 Wow! You found the jackpot! This mega bundle contains so much information! This book consists of several titles, namely: Business Law Career Consulting How to Sell Yourself Online Consulting Online Dating Consultant SEO Consulting Social Media Ads Consultant |
| business consulting landing page: Business Made Simple Donald Miller, 2021-01-19 Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book. |
| business consulting landing page: Going Solo William J. Bond, 1997 Going Solo shows readers how to take their specialized knowledge--gathered from a job, career, education or life experiences--and turn it into a profitable, thriving business. Illustrations. |
| business consulting landing page: Start with What Works Andy Bass, 2021-04-27 Start with What Works helps you to create new growth opportunities using the resources you already have at hand. It sounds obvious but frequently, managers discount the value of their familiar resources, and instead, they look outside for something new. This can demotivate employees and be costly in terms of money and time. It’s often a lot quicker, cheaper and safer to see your existing resources with fresh eyes. This book shows you how to recognise overlooked potential in existing resources, and how to flip the right switches to activate that potential. Covering ten lessons you can use for a variety of situations, each will feature a case study and a new mindset to adopt. With practical tools and templates, each will trigger fruitful discussions and insights for your organisation. You’ll learn how to apply them to the situations you face, so that you can identify new opportunities, and turn those opportunities into action. |
| business consulting landing page: The Brain Audit Sean D'Souza, 2009-08 How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics. |
| business consulting landing page: Building a StoryBrand Donald Miller, 2017-10-10 More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. |
| business consulting landing page: Advancing Into Temp, Contract, and Consulting Jobs Jimmy Moore, 2000-09 This unique book brings you, at last, the easiest, no-risk, step-by-step process for beginning and promoting your own consulting business. This remarkable technique harnesses the full power found in a natural progression: moving from Temp to Contractor to Consultant. Jimmy’s amazing personal experience will empower you to move through all three phases comfortably. |
| business consulting landing page: Plunkett's Advertising & Branding Industry Almanac 2008: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies Plunkett Research Ltd, 2008-04 Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more. |
| business consulting landing page: SEO Made Easy Evan Bailyn, 2013-12-19 'SEO Made Easy' is a practical, actionable, plain-English guide to modern search engine optimisation. Building on his global best-seller 'Outsmarting Google', renowned search/social marketer Evan Bailyn focuses on SEO as a foundation for successful entrepreneurship, reflecting his own experience as an eight-time entrepreneur and as the creator of websites that have attracted millions of unique visitors per month |
| business consulting landing page: Don't Make Me Think, Revisited Steve Krug, 2014 Since Don't Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug's guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best-loved and most recommended books on the subject. Now Steve returns with fresh perspective to reexamine the principles that made Don't Make Me Think a classic-with updated examples and a new chapter on mobile usability. And it's still short, profusely illustrated...and best of all-fun to read. If you've read it before, you'll rediscover what made Don't Make Me Think so essential to Web designers and developers around the world. If you've never read it, you'll see why so many people have said it should be required reading for anyone working on Web sites. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. -Jeffrey Zeldman, author of Designing with Web Standards |
| business consulting landing page: Choosing the Right Domain Name Alan Charlesworth, 2009-10-02 A guide to choosing the right domain name for your organization, business, product or brand |
| business consulting landing page: Marketing For Dummies Alexander Hiam, 2014-05-05 Whether it's boosting your baseline marketing skills, figuring out social media, or developing a comprehensive web-marketing strategy, this guide has everything you need to enter a new-- and successful-- phase of marketing your business. |
| business consulting landing page: Lean Branding Laura Busche, 2019-03-01 Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply |
| business consulting landing page: Strategic Growth for Leaders Deborah Froese, 2024-09-24 Strategic Growth for Leaders: 10 Success Keys to Elevate You to the Next Level is the second volume of the For Leaders Series. As new technologies expand and converge, we witness industry, connectivity, and innovation advance at accelerating rates. The emergence of generative AI, specifically, raises questions about the future of human agency. Add to that, the scale of global tension environmentally, economically, and politically—never mind residual effects of the COVID-19 pandemic—are upending the world as we know it. No matter how worthy the product or service you offer, strategic growth is essential to keep pace with change and extend your reach. To help you do that, Strategic Growth for Leaders, Volume 2 in the For Leaders series, is here. With chapters of insight from 10 successful leaders and a bonus chapter demystifying our relationship with AI, Strategic Growth For Leaders is an important tool for navigating this new era. The contents explore methods of approaching change through deeper self-awareness; more finely-tuned business practices; building solid, authentic relationships with employees and clientele; and knowing when enough is enough. It is a must-read for anyone who wants to improve their strategies for growth. |
| business consulting landing page: Web Design for ROI Lance Loveday, Sandra Niehaus, 2007-10-17 Your web site is a business—design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: Why so many organizations think about web design the wrong way How small design changes can have a big impact on your bottom line Simple tips to increase web sales/leads by 10% – 50% (or more) Concrete design guidelines for: Landing pages Home pages Category pages Detail pages Forms Checkout processes Packed with helpful examples from a wide variety of sites! |
| business consulting landing page: Ultimate Guide to Optimizing Your Website Jon Rognerud, 2014-02-18 Revised edition of the author's Ultimate guide to search engine optimization. |
| business consulting landing page: Play Bigger Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney, 2016-06-14 The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself. |
| business consulting landing page: The World's Newest Profession Christopher D. McKenna, 2006-06-19 In The World's Newest Profession Christopher McKenna offers a history of management consulting in the twentieth century. Although management consulting may not yet be a recognized profession, the leading consulting firms have been advising and reshaping the largest organizations in the world since the 1920s. This groundbreaking study details how the elite consulting firms, including McKinsey & Company and Booz Allen & Hamilton, expanded after US regulatory changes during the 1930s, how they changed giant corporations, nonprofits, and the state during the 1950s, and why consultants became so influential in the global economy after 1960. As they grew in number, consultants would introduce organizations to 'corporate culture' and 'decentralization' but they faced vilification for their role in the Enron crisis and for legitimating corporate blunders. Through detailed case studies based on unprecedented access to internal files and personal interviews, The World's Newest Profession explores how management consultants came to be so influential within our culture and explains exactly what consultants really do in the global economy. |
| business consulting landing page: Email Marketing Rules Chad S. White, 2017-05-29 Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding deep metrics and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production |
| business consulting landing page: Email Marketing: Business Success, More Customers More Money Shu Chen Hou, Looking to increase your business success and make more money? Email marketing is a proven strategy to achieve just that. It's not only a way to drive sales with existing customers, but also to establish and maintain long-lasting relationships with them. Unfortunately, many businesses are not utilizing email marketing to its full potential. That's where this guide comes in. It will help you take your email marketing campaigns to the next level, with tips and tricks for building stronger customer relationships and driving more sales. Whether you're new to email marketing or looking to improve your existing strategy, this guide is for you. Experience the rewarding and fun feeling of sending an email that resonates with your audience and drives action. With this guide, you'll learn how to make your email marketing campaigns efficient, effective, and enjoyable. Don't miss out on the power of email marketing for your business success. |
| business consulting landing page: Get in Gear Sean Ryan, 2020-06-03 Get in Gear: The Seven Gears that Drive Strategy to Results (978-0-367-47149-1, 335422) Shelving Guide: Business and Management/Leadership/Strategy Only 10% to 25% of organizations get it right when it comes to achieving the expected results from their strategic planning. This means 75% to 90% of them are leaving results on the table and wasting their time on things that don’t matter. Almost a decade ago, a major steel manufacturer approached Sean Ryan and his team to help them think through how to better convert strategy to results. This was the catalyst for the seven gears that translate strategy to results found in Strategy-Execution-Results (SXRTM). Why Gears? Gears transmit energy. The more aligned they are and the less friction in their chain, the better they function. Leaders can easily identify the gear creating the most friction and then take action to better align that gear with the strategy generating better results. This creates momentum to improve the alignment and performance of other gears. This approach also emphasizes the ways everyone in the organization has some influence over every gear. Based on Sean Ryan’s consulting and training with organizations from start-ups to the Fortune 100, he’s found that these performance gears drive better results. You’ll employ them to align your goals with your strategy, create visible scorecards to know whether or not you’re on track, and identify the critical behaviors and actions that will drive performance. Readers will use this book to point their efforts toward getting meaningful results from their strategy. As noted in the Harvard Business Review: The prize for closing the strategy-performance gap is huge: increasing performance by at least 50% for most organizations. After moving beyond their initial amazement of just how misaligned they were, they’ll be able to quickly apply the seven gears to sell better and more, drive down costs, improve quality and safety, and recruit talent for the future. In addition, there’s nothing in this book that has not been applied in actual business settings. While companies could use the SXRTM Framework to overhaul their organization top to bottom, they’ll also appreciate that they don’t have to change everything at once to make progress. Upon understanding each of the gears and how to create Follow-up and Follow-through, they’ll be able to improve any gear to start seeing strategic outcomes. You’ve got it in Gear, now Stay in Gear. Join the Strategy-Execution-Results Community: www.wwici.com/Gearheads. |
| business consulting landing page: UX Strategy Jaime Levy, 2021-03-12 User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns |
| business consulting landing page: Write Useful Books: A Modern Approach to Designing and Refining Recommendable Nonfiction Rob Fitzpatrick, 2021-06-16 This guide contains everything I know about how to design, test, and refine nonfiction that is able to endure for years, get recommended, and grow on its own. Whether you're aiming for this guide can help you get there. |
| business consulting landing page: How to Succeed as a Solo Consultant Stephen D. Field, 2020-02-26 This book is written for the person who has gained workplace experience and is thinking about striking out on his or her own as a consultant or a service-based entrepreneur. The reader is taken through the steps of deciding on whether they have the tools to start a new business and what they need to do before making the leap. The author focuses on the major steps of a start-up consulting practice, including business formation decisions, verbalizing the business offerings, determining market viability, and much more. Additionally, he dives into less-often discussed topics such as office space, business insurance, business ethics, and the impact on the family unit. Each chapter provides homework that outlines the steps the reader needs to complete to gain confidence they have the tools to succeed. This book also emphasizes the lifestyle implications of any solo proprietor service business. |
| business consulting landing page: The Profitable Consultant Jay Niblick, 2013-03-15 Selling can be uncomfortable for professional business consultants and executive coaches. The two biggest problems are generating more qualified leads, and turning those leads into actual paying clients. Taking traditional beliefs about how best to sell and turning them completely upside down, author Jay Niblick rewrites the sales playbook for the consulting and coaching industry. His proven five-step sales process is specifically designed for independent business consultants and coaches, serving as a common set of rules to grow their practice, deliver more value and generate more revenue. The Profitable Consultant delivers a suite of ready-to-launch tools that will automate readers’ marketing efforts, so they can focus more time delivering revenue-generating services -- to even more clients. |
| business consulting landing page: Professional Services Marketing Mike Schultz, John E. Doerr, 2009-07-30 Praise for Professional Services Marketing This book is that rare thing: simultaneously wise, practical, readily accessible, and data-driven. A necessary addition to your reading. —David Maister, author of Managing the Professional Service Firm Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO! —Leonard A. Schlesinger, President, Babson College, and coauthor of The Service Profit Chain It's no longer sufficient to be a good 'expert for hire'—you need a brand and a powerful marketing engine behind you. Professional Services Marketing is a gold mine of research based strategies, best practices, and specific techniques that will help you consistently win in the client marketplace and outshine your competition. It's thoughtful, funny, and filled with the how-to so often missing in business books. —Andrew Sobel, coauthor of Clients for Life Schultz and Doerr offer tactics and information in an easy-to-read, concise, and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer's tool box! —R. Granville Loar, Executive Director, Association for Accounting Marketing This book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions, and the ideas and guidance are relevant for the better times to come as well. —Josh Lee, Partner, Monitor Group Smart. Practical. Comprehensive. This is the one book that won't collect dust on my shelf. —Kevin McMurdo, Chief Marketing Officer, Perkins Coie Professional Services Marketing is the first book to directly address the challenges of the professional services marketer. This book is filled with practical wisdom and research on best practices and processes specifically for this industry. A must-read for anyone in a professional services firm! —Paul Dunay, Global Director of Integrated Marketing, BearingPoint |
| business consulting landing page: The Firm Duff McDonald, 2014-09-30 Star financial journalist Duff McDonald uncovers how the managing consulting firm of McKinsey & Company and its high-powered, high-priced business savants have ushered in waves of structural, financial, and technological shifts to the biggest and best American organizations, revealing a list of world-shaping successes and striking failures. |
| business consulting landing page: Human Interface and the Management of Information Hirohiko Mori, |
| business consulting landing page: The Imagination Machine Martin Reeves, Jack Fuller, 2021-06-08 A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal. |
| business consulting landing page: Creative Business Handbook Alicia Puig, Ekaterina Popova, 2023-05-23 Offering veteran insight and friendly, actionable advice from two self-made women who manage three six-figure businesses, this practical handbook acts as a roadmap to guide anyone wanting to build a profitable venture out of their creative passion. Figuring out how to make a living from your creative work poses unique challenges and obstacles. From choosing the right business model to building a brand, from managing your time to scaling up your production—starting your own creative business often means doing it all yourself. Enter The Creative Business Handbook by Alicia Puig and Ekaterina Popova, the dynamic duo behind Create! Magazine. With its conversational tone and accessible advice, this handbook lays an essential foundation for anyone wanting to earn a living with their art—no fancy business degree required! In addition to nuts-and-bolts advice based on the authors' real-life experiences, each chapter of the book includes an interview with a creative entrepreneur from a different background and craft, and ends with action steps that will help keep you on track. Written by creative business owners for creative business owners, this is the perfect book for anyone with a vision who is ready to hit the ground running. EXPERT AUTHORS: Informed by the authors' decades of experience founding and managing three successful creative businesses—as well as the lessons they learned from some projects that didn't stand the test of time—this book offers tried-and-true advice for artists looking to get their creative enterprises off the ground and achieve real financial success. Popova and Puig have also included interviews with other self-employed creatives across a variety of fields, giving you a window into the myriad paths available to you as you embark on your entrepreneurial journey. FOR ALL CREATIVES: This book offers real wisdom for starting and sustaining your unique creative business no matter your passion, whether you are a career artist looking to make a living outside of the gallery space, an experienced freelance writer interested in mentoring your peers, or a podcaster who dreams of sustaining yourself by making content that you genuinely care about. From advice about best marketing practices to striking the ever-elusive work-life balance, this guide will help you to understand the business side of your creative practice. Perfect for: Artists, designers, makers, illustrators—recent graduates and budding professionals—looking to start their own businesses Creative people exploring career ideas and looking for practical advice and inspiration Graduation, birthday, or holiday gift for artistic and entrepreneurial friends and loved ones Readers of Create! Magazine, Steal Like an Artist, Big Magic, and Untamed |
| business consulting landing page: They Ask, You Answer Marcus Sheridan, 2019-08-06 The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. |
| business consulting landing page: Storytelling with Data Cole Nussbaumer Knaflic, 2015-10-09 Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it! |
| business consulting landing page: SEO for Non Scumbags Erik Dietrich, 2024-08-09 SEO has an image problem, and rightfully so. Historical tactics that have worked include begging, hacking, spamming, and scamming. But bringing search traffic to your site is an effective and vital marketing tactic. So how do you navigate this? How can you win without selling your soul? |
| business consulting landing page: How to Start a Business Offering Remote Business Development Services AS, How to Start a Business About the Book: Unlock the essential steps to launching and managing a successful business with How to Start a Business books. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a Business books? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a Business books is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry. |
| business consulting landing page: The Elite Consulting Mind Michael Zipursky, 2017-10-05 Whether you're just getting into consulting or you're a seasoned consulting veteran but aren't experiencing the level of success and results you truly desire, this book offers you the advantage you need. Michael Zipursky, CEO of ConsultingSuccess.com and coach to elite consultants, has coached and trained more than 6000 consultants from around the world. In this book, Michael identifies the most significant factor in your success: your mindset. He shares with you the principles used by elite consultants that will help you overcome challenges, remove obstacles, and grow your business significantly, including: - How to build confidence by confronting the four major questions of self-doubt. - 3 specific steps you can take to attract ideal clients consistently. - Simple shifts you can make to increase your fees by 300% or more. - The best business model for consultants to achieve meaningful success. - Practical ways to turn failure into a growth opportunity and use worry to your advantage. - And so much more. By applying these proven mindset shifts and the principles that Michael shares with you in The Elite Consulting Mind, you can achieve meaningful, even limitless, success in your consulting business. |
| business consulting landing page: Successful Business Analysis Consulting Karl Wiegers, 2019 This volume in the Business Analysis Professional Development Series by renowned expert and best-selling author, Karl Wiegers, and a group of noteworthy contributors, provides experienced, advanced-level business analysis and project management practitioners with proven strategies and tips for making the successful transition from highly respected internal expert to a fulfilling and financially rewarding career in consulting. Key Features: Addresses how to effectively lay the foundation and structure of your consulting business; how to deal with or avoid the many pitfalls of working outside the corporate world and working remotely from home; and how to balance life, family, and work Presents a list of next steps at the end of each chapter with actions you can take immediately to begin applying the guidance and tips provided Furnishes valuable strategies and tips for such essentials as setting rates for your services, invoicing, purchasing appropriate insurance, establishing important business rules or policies, managing your finances and taxes, and other administrative aspects of your consultancy Articulates how to market your services, land both new and repeat business, negotiate deals, and craft written agreements with clients Describes how to establish multiple revenue streams, ways to leverage your work to develop sources of passive income, and some important issues of copyright, fair use, and managing and protecting your valuable intellectual property Provides sample checklists to help you keep all the activities you will be juggling as a consultant under control Identifies effective techniques for engaging clients in various situations, as well as warning signs about clients who can cause you headaches and how to deal with them Supplies solutions to a wide variety of problems and challenges of the consulting world, contributed by a group of noteworthy independent consultants with diverse experiences Discusses other common consultant activities that can generate a steady flow of revenue such as training, presenting at conferences, and other public speaking, and provides guidance and tips for delivering effective presentations with confidence Offers strategies and tips pertaining to partnering with other consultants on larger projects and how to make such arrangements work Examines the value of participating in professional associations and pursuing relevant professional certifications as a way to market your services and attract new clients and opportunities Explores the benefits of writing white papers and articles for magazines, journals, websites, and blogs as a means to simultaneously share your knowledge with the world and market your expertise to prospective clients Elaborates on the process and value of writing a book in the area in which you consult, how to get it published and distributed by a reputable publishing company that can reach your market, how to co-author a book effectively, and how a good selling book can be a powerful tool for getting clients and building your business WAV offers downloadable templates for consulting, writing, speaking, and licensing agreements, and checklists and forms to help you plan and manage your consulting business--available from the Web Added Value(TM) Download Resource Center at www.jrosspub.com |
| business consulting landing page: Language and the Pursuit of Happiness Chalmers Brothers, 2004-08-01 In this book ... you will discover a powerful new way of understanding your language, your relationships, your results and - most importantly - yourself.--Back cover. |
| business consulting landing page: The 1-Page Marketing Plan Allan Dib, 2021-01-25 WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why big business style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it. |
Creating Landing Pages That Convert - Responsory
• A landing page is a distinctive page designed to achieve a specific goal. • Your homepage is not a landing page. • All landing pages have a headline, an offer, and a call-to-action. • Short …
THE SECRETS TO A SUCCESSFUL LANDING PAGE - Roger West
There are a number of best practices for landing page creation that have been proven to increase conversion rates. 01 Remove or minimize the navigation on your landing page.
IMPROVING LANDING PAGES OF IT CONSULTING …
consulting services keyword on Google AdWords. We’ve analyzed their landing pages (the pages you see when you click the ad) from the perspective of a first-time visitor who is ready to buy. …
CONVERSION BENCHMARK REPORT
• For lead gen landing pages in most industries (Travel, Real Estate, Business Services, Business Consulting, Credit & Lending, Health, Home Improvement), shorter copy (fewer words on the …
The Definitive Guide to Creating High Converting Landing …
For a high converting landing page, your headline must be creative, straight to the point, create urgency and solve a particular problem. Example: Pop Up Domination.
HOW TO OPTIMIze LANDING PAGeS OptimizE Landing pagEs …
As a rule of thumb, a landing page usually includes a compelling header, interesting copy, minimal navigation, and an optimized form. We’ll dive into the specifics of optimizing your landing pages …
How to Optimize Landing Pages for Lead Generation - HubSpot
Y HOW TO USE LANDING PAGES FOR BUSINESS. - Banten
This introductory guide will walk you through the basics of landing page creation and best practices that will have you effectively converting site traffic into leads in no time.
How to Create Landing Pages - Instapage
Learn all of the basics that go behind creating and promoting a landing page to generate more leads for your campaigns. Study the landing page prerequisites before creating your page for …
Empowering Business Transformation with HCLTech’s Agentic …
Mar 25, 2025 · Our Agent and Agentic solutions, powered by the capabilities of Generative AI, enable businesses to automate complex tasks, enhance decision-making and achieve new …
The essential guide to landing page optimisation - Pure SEO
SEO content for a landing page is created with the goal of attracting search engine traffic and converting these users to leads. The following are best practices for boosting your landing …
The Ultimate Guide to Landing Page Creation and Optimization
THE ULTIMATE GUIDE TO LANDING PAGE CREATION AND OPTIMIZATION 8 In the digital marketing and online business community, landing pages are inviolate. They’re the difference …
THE ULTIMATE LANDING PAGE BEST PRACTICES GUIDE
In marketing terms, what is a landing page? Here’s a common misconception that needs to be knocked off. Just because a webpage serves as an entry point doesn’t mean it’s a “landing …
A Guide to Starting and Running a Consulting Business
How do you start, run and grow your consulting business? In these next several pages, we review a series of consid-erations and decision points you will face in the process of planning for a …
Outcome Based Services List PDF - HubSpot
BENCHMARKS FOR CONSULTING BUSINESSES - The …
Last year’s Consultancy BenchPress was a landmark moment for the consulting industry. For the first time, founder-led consulting firms were able to compare themselves agains. their peers in …
The Business of Consulting - download.e-bookshelf.de
provides insight and forms to plan, market, and grow a consulting business as well as guidance about how to make money in the profession. Real-life stories document her examples and advice.
Proofpoint Email Security - HCLTech
Jul 26, 2024 · Our consultants deliver the value and power of HCLTech’s Cybersecurity Consulting Services by creating a bridge between your staff and Proofpoint teams through: • …
$447 BENCHMARK REPORT - MarketingSherpa
Chapter 1: Evolving role of Landing Page Optimization and its ROI .....10 Chart: Landing page optimization annualized impact as a % of revenue in 2010 ..... 11 Decision making in website …
Creating Landing Pages That Convert - Responsory
• A landing page is a distinctive page designed to achieve a specific goal. • Your homepage is not a landing page. • All landing pages have a headline, an offer, and a call-to-action. • Short …
THE SECRETS TO A SUCCESSFUL LANDING PAGE - Roger …
There are a number of best practices for landing page creation that have been proven to increase conversion rates. 01 Remove or minimize the navigation on your landing page.
L anding Page Design Best Practices - Instapage
Our previous guides have shown you how to optimize individual landing page elements and have showcased landing page examples to provide you with the right page inspiration. It’s now time …
IMPROVING LANDING PAGES OF IT CONSULTING …
consulting services keyword on Google AdWords. We’ve analyzed their landing pages (the pages you see when you click the ad) from the perspective of a first-time visitor who is ready to buy. …
CONVERSION BENCHMARK REPORT
• For lead gen landing pages in most industries (Travel, Real Estate, Business Services, Business Consulting, Credit & Lending, Health, Home Improvement), shorter copy (fewer words on the …
The Definitive Guide to Creating High Converting Landing …
For a high converting landing page, your headline must be creative, straight to the point, create urgency and solve a particular problem. Example: Pop Up Domination.
HOW TO OPTIMIze LANDING PAGeS OptimizE Landing …
As a rule of thumb, a landing page usually includes a compelling header, interesting copy, minimal navigation, and an optimized form. We’ll dive into the specifics of optimizing your landing …
How to Optimize Landing Pages for Lead Generation - HubSpot
Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. They’re like landing pads for the numerous prospects that visit your website. Whether …
Y HOW TO USE LANDING PAGES FOR BUSINESS. - Banten
This introductory guide will walk you through the basics of landing page creation and best practices that will have you effectively converting site traffic into leads in no time.
How to Create Landing Pages - Instapage
Learn all of the basics that go behind creating and promoting a landing page to generate more leads for your campaigns. Study the landing page prerequisites before creating your page for …
Empowering Business Transformation with HCLTech’s Agentic …
Mar 25, 2025 · Our Agent and Agentic solutions, powered by the capabilities of Generative AI, enable businesses to automate complex tasks, enhance decision-making and achieve new …
The essential guide to landing page optimisation - Pure SEO
SEO content for a landing page is created with the goal of attracting search engine traffic and converting these users to leads. The following are best practices for boosting your landing …
The Ultimate Guide to Landing Page Creation and Optimization
THE ULTIMATE GUIDE TO LANDING PAGE CREATION AND OPTIMIZATION 8 In the digital marketing and online business community, landing pages are inviolate. They’re the difference …
THE ULTIMATE LANDING PAGE BEST PRACTICES GUIDE
In marketing terms, what is a landing page? Here’s a common misconception that needs to be knocked off. Just because a webpage serves as an entry point doesn’t mean it’s a “landing …
A Guide to Starting and Running a Consulting Business
How do you start, run and grow your consulting business? In these next several pages, we review a series of consid-erations and decision points you will face in the process of planning for a …
Outcome Based Services List PDF - HubSpot
Learn how to identify Target Accounts, create an Account Plan, attract the right Stakeholders, and measure the success of your Account Based Marketing plan in HubSpot. Be ready to deploy …
BENCHMARKS FOR CONSULTING BUSINESSES - The …
Last year’s Consultancy BenchPress was a landmark moment for the consulting industry. For the first time, founder-led consulting firms were able to compare themselves agains. their peers in …
The Business of Consulting - download.e-bookshelf.de
provides insight and forms to plan, market, and grow a consulting business as well as guidance about how to make money in the profession. Real-life stories document her examples and advice.
Proofpoint Email Security - HCLTech
Jul 26, 2024 · Our consultants deliver the value and power of HCLTech’s Cybersecurity Consulting Services by creating a bridge between your staff and Proofpoint teams through: • …
$447 BENCHMARK REPORT - MarketingSherpa
Chapter 1: Evolving role of Landing Page Optimization and its ROI .....10 Chart: Landing page optimization annualized impact as a % of revenue in 2010 ..... 11 Decision making in website …
