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| business communication degree online: College English and Business Communication Sue C. Camp, Marilyn L. Satterwhite, 2018-05 |
| business communication degree online: Business Communication for Success Scott McLean, 2010 |
| business communication degree online: Communication Skills for Business Professionals Celeste Lawson, Robert Gill, Angela Feekery, Mieke Witsel, Michael Lewis, Philip Cenere, 2019-06-12 With its emphasis on Australia and New Zealand, this book is a comprehensive and cutting-edge introduction to professional communication. |
| business communication degree online: Communicating at Work Ronald B. Adler, Ronald Brian Adler, Jeanne Marquardt Elmhorst, Kristen Lucas, 2012-10 The 11th edition of Communicating at Work enhances the strategic approach, real-world practicality, and reader-friendly voice that have made this text the market leader for three decades. On every page, students learn how to communicate in ways that enhance their own career success and help their organization operate effectively. This edition retains the hallmark features that have been praised by faculty and students--a strong emphasis on ethical communication and cultural diversity, discussions of evolving communication technologies, and self-assessment tools--while incorporating important updates and ground-breaking digital teaching and learning tools to help students better connect to the course material and apply it to real world business situations. |
| business communication degree online: Business and Professional Communication in a Digital Age Jennifer H. Waldeck, Patricia Kearney, Tim Plax, 2012-01-01 BUSINESS AND PROFESSIONAL COMMUNICATION IN A DIGITAL AGE, First Edition, is a comprehensive instructional package designed to build students' business and professional communication competence. The interactive, multimedia nature of this text emphasizes traditional and contemporary topics germane to business and professional contexts. The engaging online modules that accompany this text create an interactive, media-enhanced experience in the classroom, allowing students to develop an in-depth understanding of business and professional communication in the 21st century. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. |
| business communication degree online: Business Communication Mary Ellen Guffey, Patricia Rogin, Kathleen Rhodes, 2001 |
| business communication degree online: Essentials of Business Communication Mary Ellen Guffey, 2004 This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics. |
| business communication degree online: Business and Professional Communication Kory Floyd, Peter W. Cardon, 2024 |
| business communication degree online: Media Law and Ethics,, Third Edition Roy L. Moore, Michael D. Murray, 2007-11-27 The third edition of Media Law and Ethics features a complete updating of all major U.S. Supreme Court cases and lower court decisions through 1998; more discussion throughout the book on media ethics and the role of ethics in media law; and an updated appendix that now features a copy of the U.S. Constitution, new sample copyright and trademark registration forms, and the current versions of major media codes of ethics, including the new code of the Society of Professional Journalists. Extensively updated and expanded chapters provide: *more detailed explanations of the legal system, the judicial process, and the relationship between media ethics and media law; *new cases in this developing area of the law that has attracted renewed attention from the U.S. Supreme Court; *the new Telecommunications Act and the Communications Decency Act; *a discussion of telecommunications and the Internet; *new developments in access to courts, records, and meetings such as recent court decisions and statutory changes; and *more information about trademark and trade secret laws and recent changes in copyright laws, as well as major court decisions on intellectual property. The book has also been updated to include new developments in obscenity and indecency laws, such as the Communications Decency Act, and the U.S. Supreme Court decision in Reno vs. ACLU. In addition, the instructor's manual includes a listing of electronic sources of information about media law, sample exams, and a sample syllabus. |
| business communication degree online: Working Mother , 2008-02 The magazine that helps career moms balance their personal and professional lives. |
| business communication degree online: Working Mother , 2008-02 The magazine that helps career moms balance their personal and professional lives. |
| business communication degree online: Get Your Degree Online Matthew Helm, April Leigh Helm, 2000 Students of all ages can now use their home computers to matriculate at local colleges, earn technical and continuing education credits, even get an MBA from top business schools. This invaluable guide shows how. |
| business communication degree online: The Power of Flexing Susan J. Ashford, 2021-10-05 A leadership and learning expert shows you how to change your behavior, develop soft skills, and achieve personal and professional growth through a series of small experiments she calls “Flexing.” A personnel shift at your organization puts you into a leadership role you don't feel prepared for. Your boss tells you that you seem aloof and unapproachable in client meetings. You need to win the support of the members of a local community group for a project you feel passionate about. Addressing these diverse issues depends on improving your soft skills—such as time management, team building, communication and listening, creative thinking, and problem-solving. But this isn’t as easy as it may seem. Sue Ashford, the chair of the Management and Organizations group at the Ross School of Business, has the solution. In this timely book, she introduces Flexing—a technique individuals, teams, and entire organizations can use to learn, grow, and develop their skills and knowledge with every new project, work assignment, and problem. Flexing empowers you to embrace any challenge and adapt to any change, yielding practical, valuable takeaways that ensure growth. Flexing helps you move ahead when you’re confronted with a new challenge, or simply want to develop a vital skill. It’s a journey that begins with setting a flex goal—stating explicitly what you want to learn and how you want to grow. Once that flex goal is set, you then begin to run experiments, solicit feedback from peers or colleagues, and monitor and tweak your progress on the way to achieving your goal. Flexing can be tailored to each person, allowing you to reflect on your own experiences and incorporate the lessons you learn in the next project you tackle. It’s a growth mindset that will help you become the best version of yourself. Flexing also works with teams and organizations. Ashford teaches small groups and large how to implement flexing to ensure their members are ready for new challenges. With more people moving to remote working full-time and developing new ways of collaborating in teams, this warm and practical guide will help every professional and any organization on the journey to greater effectiveness. |
| business communication degree online: Essentials of Business Communication Mary Ellen Guffey, Dana Loewy, Richard Almonte, 2018-01-22 With an emphasis on written and oral communication skills in our technologically enhanced workplace, the ninth Canadian edition of Essentials of Business Communication is designed to help students gain confidence in their communication skills, better preparing them for both their academic career and beyond. Our complete learning package is supported by three components: a textbook, an integrated workbook, and MindTap, our online digital platform. Within our complete solution, we provide students with the instruction and guidance to understand how important and necessary strong communication skills are for success in one's career. Using real-life business examples, we bring the instruction to life and allow students to immerse themselves in an experiential learning environment. For instructors, we have a well-developed and curated site of additional resources that are built to support any course using our learning resources. Guffey, Loewy, Almonte: your authoritative and trusted brand in Business Communication! |
| business communication degree online: Online Credibility and Digital Ethos: Evaluating Computer-Mediated Communication Folk, Moe, 2012-12-31 Digital technology plays a vital role in today's need for instant information access. The simplicity of acquiring and publishing online information presents new challenges in establishing and evaluating online credibility. Online Credibility and Digital Ethos: Evaluating Computer-Mediated Communication highlights important approaches to evaluating the credibility of digital sources and techniques used for various digital fields. This book brings together research in computer mediated communication along with the affects digital culture and online credibility. |
| business communication degree online: Business Communication: In Person, In Print, Online Amy Newman, 2015-07-21 BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E prepares readers to become successful employees and leaders with a realistic approach to communication. This book covers the most important business communication concepts in detail and within the context of how communication actually happens in organizations today. Company examples and situations keep readers engaged while demonstrating how principles work in the real world. In addition to core written and oral communication skills, readers learn to navigate complex relationships and use current, sophisticated technologies. Learners also become skilled in creating PowerPoint decks, managing their online reputation with LinkedIn and other tools, engaging customers using social media, leading web meetings and conference calls, and more. Self-reflection questions throughout the book help readers develop a deeper understanding of themselves and how to communicate to reach personal and professional goals. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. |
| business communication degree online: Business Communication: Developing Leaders for a Networked World Peter Cardon, 2015-01-14 The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world. |
| business communication degree online: Southwestern Literature William Brannon, 2016 Presents a collection of original essays with a goal of providing an overview of scholarship regarding Southwestern literature. |
| business communication degree online: Business Communication-I for Bachelor in Business Administration (BBA), Bachelor in Business Administration (Honours) & Bachelor in Business Administration (Honours with Research) Degree Examination as per NEP 2020 Dr. Jayesh Chakravorty I Dr. Mukul A. Burghate : Authors, Preface I Welcome to Mastering Business Communication: A Comprehensive Guide for BBA Students. This book is crafted specifically to support your journey through the dynamic world of business communication. As you embark on your Bachelor of Business Administration (BBA) studies, mastering the art and science of effective communication is essential for your academic and professional success. Mastering Business Communication: A Comprehensive Guide for BBA Students is a carefully crafted resource designed to equip aspiring business professionals with the essential communication skills needed to succeed in today's dynamic and competitive world. Aligned with the Model Curriculum for UG Degree in BBA prescribed by AICTE, this book offers a holistic approach to business communication, covering a wide range of topics that are crucial for effective professional interactions. In today's fast-paced business environment, clear and persuasive communication is more critical than ever. Whether you're drafting a business proposal, participating in a team meeting, or crafting a strategic marketing plan, the ability to convey your ideas succinctly and convincingly can set you apart. This book is designed to equip you with the skills and strategies needed to excel in various business contexts. Each chapter of this book delves into the fundamental principles of business communication, offering practical insights and actionable tips. From understanding the nuances of verbal and non-verbal communication to mastering written correspondence and digital interactions, you'll find a wealth of knowledge aimed at refining your skills. Real-world examples, case studies, and exercises are included to help you apply these concepts in practical scenarios, making the learning experience both engaging and relevant. The journey through this book will not only enhance your technical communication skills but also develop your ability to think critically and strategically about how you present information. By fostering a deeper understanding of audience analysis, message crafting, and feedback mechanisms, we aim to prepare you for the diverse communication challenges you'll face in the business world. As you turn these pages, remember that effective communication is an evolving skill. The tools and techniques presented here are meant to be a foundation upon which you can build and adapt throughout your career. Embrace the learning process, practice diligently, and apply your knowledge with confidence. We hope this book serves as a valuable resource and guide throughout your BBA studies and beyond. Here's to your success in mastering the art of business communication and making a lasting impact in your future endeavors. With warm regards, Dr. Jayesh Chakravorty I Dr. Mukul A. Burghate Authors |
| business communication degree online: Strategic Corporate Communication Ross Brinkert, Lisa Chewning, 2017-12-31 Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers. The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change. Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration. Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication. Ross Brinkert is an award-winning teacher, associate professor, and was inaugural chair of the Corporate Communication Program at Penn State Abington. He holds a Ph.D. in communication sciences from Temple University. Dr. Brinkert's research and applied work address how increasing the engagement of organizational leaders may increase engagement throughout the entire organization. Lisa V. Chewning is an award-winning teacher, associate professor, and chair of the Corporate Communication Program at Penn State Abington. She holds a Ph.D. in communication from Rutgers University. Dr. Chewning's research combines theoretical and applied perspectives to further understand the role of communication in human organization. |
| business communication degree online: Business Communication Process and Product, Brief Edition, 7th Edition Mary Ellen Guffey, Dana Loewy, Esther Griffin, 2021-03-23 Business Communication: Process and Product, Seventh Brief Canadian Edition, prepares students for a career in an increasingly digital and complex mobile, social, and global workplace. With new Canadian case studies, concept checks, examples, and references, this new edition’s content is even more relevant. Students are introduced to the various recursive steps (process) in creating effective business documents (product). Business Communication: Process and Product was developed to equip students with skills that will meet their future employers’ expectations, such as written and oral communication skills, critical thinking and analytical reasoning, and ethical decision making. Guffey, Loewy, Griffin: Your authoritative and trusted brand in Business Communication! |
| business communication degree online: Business Communication Peter Hartley, Clive G. Bruckmann, 2002 Topics covered include interpersonal communication, group communication, written presentation, oral presentation and the use of electronic media. |
| business communication degree online: Working Mother , 2008-08 The magazine that helps career moms balance their personal and professional lives. |
| business communication degree online: The Basics of Speech Communication Scott A. McLean, 2002 McLean (Arizona Western College) presents a clear and concise introduction to the basics of speech communications. It is intended for students taking their first communications course, and assumes no prior academic preparation in the field. Students are given a variety of opportunities to engage with the basic concepts, vocabulary and theories covered in the text, including role-playing exercises, journal writings, case studies, mapping exercises, pair and small-group activities, games, and self-assessment questionnaires. Annotation copyrighted by Book News, Inc., Portland, OR. |
| business communication degree online: Communicating Health Nova Corcoran, 2013-02-01 Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan. |
| business communication degree online: Working Mother , 2008-02 The magazine that helps career moms balance their personal and professional lives. |
| business communication degree online: College English and Business Communication Sue C. Camp, Marilyn Satterwhite, 2014-01-10 Double the Experience with College English and Business Communication, and create a Prepared Communicator for the Interconnected World.. College English and Business Communication, provides a corrective approach to the fundamentals of communication including: reading, listening, speaking, writing, along with the application of these communication skills in the workplace such as e-mails and reports. College English and Business Communication closes with business use of technology, presentations, and employment communication. Rich in supplements, its activity workbook leads students to apply essential skills, leaving them doubly prepared for communicating in college and business. Combined with its digital component, it nurtures students' writing and presentation abilities, which are necessary for the interconnected world. |
| business communication degree online: Business Communication: Concepts, Cases and Applications (for Chaudhary Charan Singh University) P. D. Chaturvedi, 2013 |
| business communication degree online: Business Communication Peter Hartley, Clive Bruckmann, 2008-01-28 This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are: interpersonal communication, including the use and analysis of nonverbal communication group communication, including practical techniques to support discussion and meetings written presentation, including the full range of paper and electronic documents oral presentation, including the use of electronic media corporate communication, including strategies and media. The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations. This is an ideal text for undergraduates and postgraduates studying business communication, and through its direct style and practical relevance it will also satisfy professional readers wishing to develop their understanding and skills. |
| business communication degree online: The Digital Frontier Sangeet Kumar, 2021-05-25 The global web and its digital ecosystem can be seen as tools of emancipation, communication, and spreading knowledge or as means of control, fueled by capitalism, surveillance, and geopolitics. The Digital Frontier interrogates the world wide web and the digital ecosystem it has spawned to reveal how their conventions, protocols, standards, and algorithmic regulations represent a novel form of global power. Sangeet Kumar shows the operation of this power through the web's infrastructures of control visible at sites where the universalizing imperatives of the web run up against local values, norms, and cultures. These include how the idea of the global common good is used as a ruse by digital oligopolies to expand their private enclosures, how seemingly collaborative spaces can simultaneously be exclusionary as they regulate legitimate knowledge, how selfhood is being redefined online along Eurocentric ideals, and how the web's political challenge is felt differentially by sovereign nation states. In analyzing this new modality of cultural power in the global digital ecosystem, The Digital Frontier is an important read for scholars, activists, academics and students inspired by the utopian dream of a truly representative global digital network. |
| business communication degree online: Building Leadership Character Amy Newman, 2018-03-28 Extending beyond traditional leadership books to offer readers a path for developing their own character, Building Leadership Character uses a storytelling approach and real-world cases to explore different dimensions of leadership character. With a clear, student-friendly writing style, bestselling author Amy Newman deftly captures various approaches in which corporations and people respond to situations in difficult times and learn from mistakes. Using real companies and situations, each chapter examines a leadership character dimension such as accountability, integrity, authenticity, and courage. Readers will learn to develop their own character, emotional intelligence, and leadership skills as they engage with assessments, reflection opportunities, and exercises. |
| business communication degree online: Colleges That Create Futures Princeton Review, 2016-05-10 KICK-START YOUR CAREER WITH THE RIGHT ON-CAMPUS EXPERIENCE! When it comes to getting the most out of college, the experiences you have outside the classroom are just as important as what you study. Colleges That Create Futures looks beyond the usual “best of” college lists to highlight 50 schools that empower students to discover practical, real-world applications for their talents and interests. The schools in this book feature distinctive research, internship, and hands-on learning programs—all the info you need to help find a college where you can parlay your passion into a successful post-college career. Inside, You'll Find: • In-depth profiles covering career services, internship support, student group activity, alumni satisfaction, noteworthy facilities and programs, and more • Candid assessments of each school’s academics from students, current faculty, and alumni • Unique hands-on learning opportunities for students across majors • Testimonials on career prep from alumni in business, education, law, and much more *************************** What makes Colleges That Create Futures important? You've seen the headlines—lately the news has been full of horror stories about how the college educational system has failed many recent grads who leave school with huge debt, no job prospects, and no experience in the working world. Colleges That Create Futures identifies schools that don't fall into this trap but instead prepare students for successful careers! How are the colleges selected? Schools are selected based on survey results on career services, grad school matriculation, internship support, student group and government activity, alumni activity and salaries, and noteworthy facilities and programs. |
| business communication degree online: Working Mother , 2008-08 The magazine that helps career moms balance their personal and professional lives. |
| business communication degree online: Digital Academe William H. Dutton, Brian D. Loader, 2005-06-29 This book responds to an ever-increasing call from educators, policy makers, journalists, parents and the public at large for analysis that cuts through the hype surrounding the information revolution to address key issues associated with new media in higher education and learning. This collection is of value to those who are seeking a critical, non-commercial exposition of both the enormous opportunities and challenges for higher education that are tied to the use of new information and communication technologies (ICTs) in the development of distance education and distributed learning. The chapters are written by leading exponents, practitioners and researchers from a variety of disciplinary perspectives and the collection as a whole spans national boundaries and reaches beyond the research community to relate to issues of policy and practice. |
| business communication degree online: Media and the Creative Process Eric Williams, Beth Novak, 2013-04-23 Today, successful media makers need to collaborate across platforms. To do this they need a unified vocabulary to describe and explain their artistic choices. Only then can they communicate their ideas to others, and therefore collaborate. Media and the Creative Process was designed to get you, the future media artist, to think about how artists from other platforms think about their work. Whether you create animation, games, narrative and documentary video, sound design projects, or music, this book is the first step toward being able to share your vision with others. Written for introductory media classes, Media and the Creative Process teaches media artists to communicate with each other about their own creative decisions, and demonstrates the creative overlap between fields. It also explains how storytelling and aesthetic decisions work in concert to bring a story to life regardless of the medium. By identifying, comparing, and critiquing the aesthetic elements of projects large and small, this book serves as a foundational text for media students and includes specific topics such as the importance of archetypes in storytelling, the influence of sound design on visual meaning, basics of game play design, and the process of song composition. Eric R. Williams has worked professionally in video, film and television production for more than twenty-five years. He has written, directed and produced short and long form documentaries, television series, educational media, and feature films. His work has received the Best New Work award from the Writers Guild of America, an Emmy Award for Interactive Media, and the Ohio Arts Council Award for Individual Excellence in Screenwriting. Beth Novak is the Associate Dean for Student Success in the Scripps College of Communication and an associate professor in the School of Media Arts and Studies at Ohio University. She holds an M.F.A. in Visual Communication Design from the Ohio State University and has produced interactive content including games, video and animation for news and entertainment outlets such as the Chicago Tribune, the Detroit Free Press, and America Online. |
| business communication degree online: College English and Business Communication Satterwhite Camp, Marilyn Satterwhite, 2018-05-31 Double the Experience with College English and Business Communication, and create a Prepared Communicator for the Interconnected World. College English and Business Communication, provides a corrective approach to the fundamentals of communication including: reading, listening, speaking, writing, along with the application of these communication skills in the workplace such as e-mails and reports. College English and Business Communication closes with business use of technology, presentations, and employment communication. Rich in supplements, its activity workbook leads students to apply essential skills, leaving them doubly prepared for communicating in college and business. Combined with its digital component, it nurtures students' writing and presentation abilities, which are necessary for the interconnected world. |
| business communication degree online: Integrated Organisational Communication Rachel Barker, George Charles Angelopulo, 2005-08 This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication. |
| business communication degree online: Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work 2012 Peterson's, 2012-05-15 Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work 2012 contains a wealth of info on accredited institutions offering graduate degrees in these fields. Up-to-date info, collected through Peterson's Annual Survey of Graduate and Professional Institutions, provides valuable data on degree offerings, professional accreditation, jointly offered degrees, part-time & evening/weekend programs, postbaccalaureate distance degrees, faculty, students, requirements, expenses, financial support, faculty research, and unit head and application contact information. There are helpful links to in-depth descriptions about a specific graduate program or department, faculty members and their research, and more. Also find valuable articles on financial assistance, the graduate admissions process, advice for international and minority students, and facts about accreditation, with a current list of accrediting agencies. |
| business communication degree online: Online Education 2.0 Kelli Cargile Cook, Keith Grant Davie, 2016-12-05 This book continues the work of Kelli Cargile Cook and Keith Grant-Davie’s first collection, which won the 2006 National Council of Teachers of English award for Best Collection of Essays in Technical or Scientific Communication. Online Education 2.0 addresses a changing virtual landscape in which online education is expanding to include more schools, more levels of education, and a more diverse population of students, including international students. The collection asks how faculty, courses, and programs have responded and adapted to changes in students’ needs and abilities, to economic constraints, to new course management systems, and to Web 2.0 technologies such as social networking, virtual worlds, and mobile communication devices. |
| business communication degree online: Business Communication: Essential Strategies for 21st Century Managers, 2e Verma Shalini, 2014 This book Business Communication: Essential Strategies for Twenty-first Century Managers brings together application-based knowledge and necessary workforce competencies in the field of communication. The second edition utilizes well-researched content and application-based pedagogical tools to present to the readers a thorough analysis on how communication skills can become a strategic asset to build a successful managerial career. With the second edition, Teaching Resource Material in the form of a Companion Website is also being provided. This book must be read by students of MBA, practicing managers, executives, corporate trainers and professors. KEY FEATURES • Learning Objectives: They appear at the beginning of each chapter and enumerate the topics/concepts that the readers would gain an insight into after reading the chapter • Marginalia: These are spread across the body of each chapter to clarify and highlight the key points • Case Study 1: It sets the stage for the areas to be discussed in the concerned chapter • Case Study 2: It presents real-world scenarios and challenges to help students learn through the case analysis method • Tech World: It throws light on the latest advancements in communication technology and how real-time business houses are leveraging them to stay ahead of their competitors • Communication Snippet: It talks about real organizations/people at workplaces, their on-job communication challenges and their use of multiple communication channels to gain a competitive edge • Summary: It helps recapitulate the different topics discussed in the chapter • Review and Discussion Questions: These help readers assess their understanding of the different topics discussed in the chapter • Applying Ethics: These deal with situation-based ethical dilemmas faced by real managers in their professional lives • Simulation-based Exercise: It is a roleplay management game that helps readers simulate real managers or workplace situations, and thereby enables students to apply the theoretical concepts • Experiential Learning: It provides two caselets, each followed by an Individual Activity and a Team Activity, based on real-time business processes that help readers ‘feel’ or ‘experience’ the concepts and theories they learn in the concerned chapter to gain hands-on experience • References: These are given at the end of each chapter for the concepts and theories discussed in the chapter |
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys …
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going….
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, …
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the …
AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned …
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys and….
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going….
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, especially one that….
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the person who has or….
AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned before it happens: 2. made….
LEVERAGE | English meaning - Cambridge Dictionary
LEVERAGE definition: 1. the action or advantage of using a lever: 2. power to influence people and get the results you….
ENTREPRENEUR | English meaning - Cambridge Dictionary
ENTREPRENEUR definition: 1. someone who starts their own business, especially when this involves seeing a new opportunity….
CULTIVATE | English meaning - Cambridge Dictionary
CULTIVATE definition: 1. to prepare land and grow crops on it, or to grow a particular crop: 2. to try to develop and….
EQUITY | English meaning - Cambridge Dictionary
EQUITY definition: 1. the value of a company, divided into many equal parts owned by the shareholders, or one of the….
LIAISE | English meaning - Cambridge Dictionary
LIAISE definition: 1. to speak to people in other organizations, etc. in order to work with them or exchange….
