| business development for law firms: Best Practices in Law Firm Business Development and Marketing Deborah Brightman Farone, 2019 Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special Think Pieces from some of the nation's leading experts in legal marketing. |
| business development for law firms: Originate: Business Development for Lawyers MICHELLE COTTER. RICHARDS, 2016-04-14 In this insightful, action-oriented book that goes way beyond the usual business development tips for lawyers, Michelle Cotter Richards, a former Biglaw litigator and in-house counsel, draws on her years of experience coaching Biglaw attorneys to teach readers an entirely new approach to Biglaw business development. Originate contains powerful strategies to help Biglaw attorneys develop business right away, even in the face of the ever-changing market for Biglaw legal services. Originate analyzes the systemic evolution of Biglaw and its future direction, leading to the inescapable conclusion that an entirely new understanding of Biglaw business development is in order. Integrating concepts from experts such as Daniel Pink, Dr. Larry Richard and Susan Swaim Daicoff, lawyers who implement the practical, research-driven concepts in Originate will be poised for success no matter what the future holds for Biglaw. A must read for Biglaw rainmakers and future rainmakers everywhere. |
| business development for law firms: Business Development for Lawyers Sally J. Schmidt, 2006 Whether you’re launching a practice or trying to expand your book of business, this new guide gives you the help you seek. From developing a reputation to developing relationships, from retaining existing clients to generating new business, Business Development for Lawyers: Strategies for Getting and Keeping Clients examines all the available techniques, providing you with the expert insights and practical tips you need to make them work for you. You’ll learn how to write for publications, make effective presentations, network, handle the media, get results from participating in conferences and social events, follow up with contacts, build relationships with referral sources, close the deal with prospective clients, and more. This new book from a leading law firm marketer and consultant is an excellent starting point for anyone developing a personal marketing plan or for the lawyer who wants to improve personal marketing and business development skills |
| business development for law firms: Marketing the Law Firm Sally J. Schmidt, 1991 Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices. |
| business development for law firms: Model Rules of Professional Conduct American Bar Association. House of Delegates, Center for Professional Responsibility (American Bar Association), 2007 The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts. |
| business development for law firms: Business Development Stephen Revell, 2020-04-20 In an increasingly competitive landscape and with challenges from disrupters, the Big 4 and technology, business development has a pivotal role in a law firms' strategic success and their ability to stand out from the crowd. The second edition of Business Development: A Practical Handbook for Lawyers, edited by Stephen Revell from Freshfields, revisits the theory, tools and skills needed to implement effective business development in law firms today. Content covers the practical elements - such as what the perfect pitch looks like - as well as the strategic elements, including the variety of structures and approaches to business development at law firms of all sizes. New chapters focus on technology and digital presence, as well as key client relationship management and the importance of emotional intelligence in successful business development and client retention. Listening to clients is also a key factor in business development, but how often do we really do so? In this edition, client interviews remain an important feature, and we also hear from 10 new General Counsels on what successful business development looks like to them. Business Development: A Practical Handbook for Lawyers is a one stop-shop on business development for law firms, marketing teams and lawyers in private practice. It will also be of interest to in-house lawyers, academics and other professional services providers. |
| business development for law firms: The Law Firm Associate's Guide to Personal Marketing and Selling Skills Catherine Alman MacDonagh, Beth Marie Cuzzone, 2007 This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development. |
| business development for law firms: Remaking Law Firms George Beaton, Imme Kaschner, 2016-06-07 This book provides examples of innovative and successful business models from remade law firms to inspire change that goes beyond thinking and planning, and leads straight to implementing change and better client service. |
| business development for law firms: Clarity for Lawyers Mark Adler, Daphne Perry, 2017 Guiding the reader through the pitfalls of legal writing, Adler explains how to prevent ambiguity and mistakes, therefore saving time and getting the message across effectively. |
| business development for law firms: Beyond Smart Ronda Muir, 2017 Everyone is familiar with IQ--intelligence quotient. Most lawyers put their IQ scores up there with their SAT and LSAT scores as generally acknowledged evidence of their competence. But what is your emotional intelligence quotient? And why should you care?Emotional intelligence (EI) is the ability to recognize, understand, and regulate our own and others' emotions. Industries worldwide have incorporated EI into their education, hiring, training, and management programs to maximize performance. BEYOND SMART: LAWYERING WITH EMOTIONAL INTELLIGENCE is the first comprehensive guide to understanding and raising emotional intelligence in the unique context of law practice. It explains the origins of EI, a lawyer's historic role in developing the concept, how lawyers compare in EI to other professionals and how to determine your level of EI. Beyond Smart also outlines how: - Emotionally intelligent lawyers are smarter, better practitioners--as negotiators, litigators and judges, make more money, and are physically and mentally healthier;- Emotionally intelligent law departments and law firms profit from more effective leadership, greater performance, enhanced teamwork, and increased client satisfaction, as well as lower attrition, healthcare and professional liability costs;- Emotionally intelligent practices can thrive in an increasingly competitive and technologically complex marketplace, even outperforming artificial intelligence; and- Individuals, workplaces and law schools can take steps to raise emotional intelligence.This user-friendly, practical resource is designed for today's legal professional who desires to improve their communication, client service and leadership skills and create a high performance, high functioning workplace. |
| business development for law firms: The Client-Centered Law Firm Jack Newton, 2020-01-28 The legal industry has long been risk averse, but when it comes to adapting to the experience-driven world created by companies like Netflix, Uber, and Airbnb, adherence to the old status quo could be the death knell for today's law firms. In The Client-Centered Law Firm, Clio cofounder Jack Newton offers a clear-eyed and timely look at how providing a client-centered experience and running an efficient, profitable law firm aren't opposing ideas. With this approach, they drive each other. Covering the what, why, and how of running a client-centered practice, with examples from law firms leading this revolution as well as practical strategies for implementation, The Client-Centered Law Firm is a rallying call to unlock the enormous latent demand in the legal market by providing client-centered experiences, improving internal processes, and raising the bottom line. |
| business development for law firms: Smart Collaboration Heidi K. Gardner, 2016-12-13 A Washington Post Bestseller Not all collaboration is smart. Make sure you do it right. Professional service firms face a serious challenge. Their clients increasingly need them to solve complex problems—everything from regulatory compliance to cybersecurity, the kinds of problems that only teams of multidisciplinary experts can tackle. Yet most firms have carved up their highly specialized, professional experts into narrowly defined practice areas, and collaborating across these silos is often messy, risky, and expensive. Unless you know why you’re collaborating and how to do it effectively, it may not be smart at all. That’s especially true for partners who have built their reputations and client rosters independently, not by working with peers. In Smart Collaboration, Heidi K. Gardner shows that firms earn higher margins, inspire greater client loyalty, attract and retain the best talent, and gain a competitive edge when specialists collaborate across functional boundaries. Gardner, a former McKinsey consultant and Harvard Business School professor now lecturing at Harvard Law School, has spent over a decade conducting in-depth studies of numerous global professional service firms. Her research with clients and the empirical results of her studies demonstrate clearly and convincingly that collaboration pays, for both professionals and their firms. But Gardner also offers powerful prescriptions for how leaders can foster collaboration, move to higher-margin work, increase client satisfaction, improve lateral hiring, decrease enterprise risk, engage workers to contribute their utmost, break down silos, and boost their bottom line. With case studies and real-world insights, Smart Collaboration delivers an authoritative case for the value of collaboration to today’s professionals, their firms, and their clients and shows you exactly how to achieve it. |
| business development for law firms: The Attorney's Networking Handbook Steve Fretzin, 2017-10-18 I asked my father, a retired attorney, what he did back in the day to develop new business for his law practice. He looked at me with confusion and said, Nothing. I was a very good attorney. My phone rang and there was the business. How many attorneys can still say that? The reality is that developing a book of business has never been more challenging and more important than in today's competitively charged environment. To put a finer point on this, ask a group of legal recruiters about changing law firms and they will ask you the same initial question, What size is your book? Unfortunately, your ability to develop business is now more important than what law school you graduated or even your level of experience as a lawyer. As you may have heard, networking is one of the best ways to grow a legal practice. Most attorneys know this, but either haven't tried yet or have already experienced the time sucking void that networking can become. Time is money. Being efficient and process-oriented with how you network is half the battle. The Attorney's Networking Handbook was specifically written to help lawyers take the guesswork out of networking. The book includes proven methodologies, engaging stories and critical take-aways that will allow you to get actual results from your time invested. |
| business development for law firms: Law is a Buyer's Market Jordan Furlong, 2017 Law has become a buyer's market, and it's never going back. Re-envisioning the purpose of law firms and the role of lawyers, Jordan Furlong has designed a transformative client-first law firm that rethinks the business model, culture, service, competitiveness, growth strategies, diversity, and leadership of modern legal enterprises. |
| business development for law firms: Business Development for Women Lawyers Patricia K. Gillette, Audra A. Dial, Nika Kabiri, 2018 Developing successful, authentic, out-of-the-box business development strategies in a largely male-dominated profession. |
| business development for law firms: The Ultimate Law Firm Associate's Marketing Checklist Fishman Ross, Ross Fishman Jd, 2016-09-20 Do you want to be a rainmaker and control your own destiny? Are you an associate who wants to maximize your chances of developing clients or making partner in a prestigious firm? Or perhaps you're a marketer who wants to help your lawyers succeed. In this unique guidebook, Ross Fishman, a lawyer and award-winning legal marketer, details the tactics to accomplish your goals, step by step, year by year. Using stories, humor, and practical, time-tested tips, Ross shows precisely how associates can build a successful, rewarding career. In these pages you'll discover: * How to become a celebrated market leader, not an anonymous generalist,* The most-efficient path to client development,* How to target clients who share your passions and interests* How to use social media efficiently and effectively* The Top Five things clients want from their lawyers today* How to have more fun throughout your entire career. TESTIMONIALS: Essential reading for every associate at any point in their career! This checklist holds all the secrets; it is marketing nirvana. -Nat Slavin, Principal, Wicker Park Group; Past President, Legal Marketing Association (LMA) This book needs to be in the hands of every associate who wants a successful, rewarding career. Just follow the suggested steps to become the top-tier rainmaker in your firm. This should be a 'best seller.' -Ron Henry, The Garver Group; Past President, Association of Legal Administrators (ALA) |
| business development for law firms: How Successful Law Firms Really Work David L. Ginsberg, Robert A. Feisee, 2020 The purpose of this book is to help you manage and run a successful law practice-- |
| business development for law firms: The Power of Legal Project Management Susan Raridon Lambreth, David A. Rueff, 2022-05-02 This book is intended to provide a simple, easy-to-use framework that can be applied from start to finish in a matter or with just some elements of it applied here and there to bring a bit more structure to it. The framework is now updated to include a comprehensive review and discussion of legal project management-the definitions and application, the ethical considerations, and the issues and constraints in implementation at the organizational level; and to be a desk reference for anyone implementing LPM to find helpful examples, case studies, tools, and methodologies-- |
| business development for law firms: Architecture of Deals Duc V. Trang, 2019 |
| business development for law firms: Everyday Public Relations for Lawyers Gina Rubel, 2019-08-31 Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach. |
| business development for law firms: The Smarter Legal Model Trevor Faure, 2010 The Smarter Legal Model is a practical toolbox of complementary methodologies which have been applied on a multi-million dollar scale and proven to: *Reduce legal costs. *Increase the legal work covered without increasing cost or headcount, by maximising individual potential. *Improve both compliance and client satisfaction at the same time. *Replace the traditional law firm-client tension with a mutually profitable partnership. The Smarter Legal Model applies world-class business and behavioral principles, such as Six Sigma, return on invested capital, zero-sum game theory and neuro-linguistic programming to the practice of law for the first time with tangible results. Recently reported benefits of the Model include a 27% reduction in legal fees, a 60% reduction in litigation volume and demonstrable improvements in client satisfaction. The Smarter Legal Model will be of use to in-house lawyers, private practitioners and even professionals from non-legal disciplines. The Smarter Legal Model has been adopted by major concerns and has been the subject of extensive analysis across the world. The Author has lectured on the Model at Harvard Law School, Oxford University, Georgetown Law School; in Washington, New York, London, Amsterdam, Brussels, Stockholm and Sydney. |
| business development for law firms: Essential Soft Skills for Lawyers Kim Tasso, 2020-06-29 This Special Report offers a research-based view into the importance of soft skills for modern lawyers and how law firms develop essential soft skills - whether to comply with SRA rules, to lead productive teams, to provide the best service to clients or to grow their practice. This report is the guide to developing the skills needed to get ahead and stay ahead in your legal career. |
| business development for law firms: Take Charge of Your Legal Career Mary Carmel Kaczmarek, Mary Carmel Kaczmarek Esq, 2013-09-04 Every attorney has the potential to take control of his or her career and to build a sustaining book of business. Take Charge of Your Legal Career: A Practical Business Development Workbook will help you jump-start the process. This step-wise approach to finding and keeping clients breaks down this often daunting activity into manageable tasks that will yield benefits over the life of your career. Through case studies, practical exercises, worksheets and online tools, you'll cultivate the habits you need to identify promising clients, ask for their business, and deftly manage client relationships, while continuously developing new ones. The Practical Business Development Workbook demystifies the business of building business and helps you merge it seamlessly into everyday practice at every stage of your career. |
| business development for law firms: Sales-Free Selling Steve Fretzin, 2013-03-03 If you sell products or services, you probably despise the negative perception that is oftentimes associated with the word “sales.” Coincidentally, the aggressive or salesy approaches that created this perception are now completely obsolete. The truth? No one likes to be sold.Sales-Free Selling explores the lives of three business professionals who are struggling to make it in a competitive and negatively charged environment where traditional methodologies of selling are simply not working. Everything changes, however, when they meet Scott, a sales coach with a fresh twist on sales that inspires them to succeed like never before.Transform yourself into a top performer without ever selling again as you join these three business professionals in exploring Scott's proven sales approach. |
| business development for law firms: The Essential Associate JAY. HARRINGTON, 2018-03-22 The Essential Associate is for young lawyers who aspire to grow, succeed, and advance on a partnership track at a law firm. It addresses the dual imperatives that young lawyers must grapple with: becoming an excellent lawyer and developing a book of business. Building mastery as a lawyer and building a book of business both take a long time. No longer can young lawyers sit back and wait for opportunities. But never before have more tools and resources been available that allow entrepreneurial-minded lawyers to stand out and succeed. From attorney, coach, and legal marketing expert Jay Harrington, The Essential Associate is a step-by-step guide that helps young lawyers, and law students preparing for a career in the law, not just survive, but thrive in today's competitive law firm environment. It includes insights from dozens of successful lawyers at firms across the country, general counsel at Fortune 500 companies, and top consultants to the legal industry. The Essential Associate has been praised by successful lawyers at law firms of all sizes. Foley & Lardner partner William McKenna calls it, A must-read for every new Biglaw associate and, for that matter, young associates at every size firm. McKenna believes that, If every young associate reads this book within the first six months of beginning practice, and put its lessons to work in their daily practice, their careers will benefit immeasurably. The Essential Associate is an indispensable tool for any young lawyer hoping to achieve success in today's competitive legal marketplace. PRAISE FOR THE ESSENTIAL ASSOCIATE Jay Harrington's insights on how to become an Essential Associate are spot on. He provides practical advice on what action steps to take to succeed in becoming a valuable team member and a better lawyer. Brian McCarthy, Managing Partner L.A. Office, Skadden, Arps, Slate, Meagher & Flom Jay has been there, done it, and learned from it. His gift is succinctly communicating his and others' lessons learned. An enjoyable read that will help you succeed. Scott Wolfson, Partner at Wolfson Bolton The Essential Associate is a must-read for anyone starting a legal career or hoping to take their career to the next level. It's highly practical, and brimming with concrete advice from high-performing law firm partners on the qualities they are looking for in young lawyers. The first step to a successful legal career is graduating from law school. The next is reading The Essential Associate. Felicia Perlman, Partner at Skadden, Arps, Slate, Meagher & Flom Making the transition from a legal philosopher (law school) to a legal practitioner is the hardest step every lawyer must make. The Essential Associate is a vital resource to facilitate that process. Paul H. Burton, Founder of QuietSpacing, LLC The Essential Associate combines a wealth of practical insights into a readable story well attributed to interesting historical figures, giants of industry, and hands-on practitioners who have been in the trenches in recent years dealing with a profession that has become a business. William Gilbride, Partner at Abbott Nicholson If you're a new associate looking for fundamental advice on how to get ahead, The Essential Associate is a great place to start. Keith Lee, Attorney, Author, and Founder of Associate's Mind and LawyerSmack The Essential Associate is a must read for every new BigLaw associate and, for that matter, young associates at every size firm. It combines clear guidelines and action steps with real-life insights from a wide range of attorneys who have spent years navigating the shoals of legal practice. If every young associate reads this book within the first six months of beginning practice, and put its lessons to work in their daily practice, their careers will benefit immeasurably. William McKenna, Partner at Foley & Lardne |
| business development for law firms: Law Firm Strategies for the 21st Century Christoph Vaagt, 2020-09-30 As the legal landscape becomes increasingly competitive, it is clear that law firms do not always do enough to remain at the top of their game. Firms that have embraced the challenges presented by increased competition are undeniably in a better position than those that have not.This title aims to help partners understand what they can - and what they should not - do to chart the course of their firm most effectively, and covers current topics such as digitalisation and the emergence of new competitors from outside the market. Keeping abreast of market developments is an essential part of law firm management and this edition focuses on helping partners, and their teams, to develop the right strategy.The second edition of this practical title in Globe Law and Business's series on the business of law offers up new ways to think about strategy and how to explore it in the context of a partnership. It includes contributions from leading academics, consultants and law firm partners who share their insights and experience in strategy development and management.Whether you are a managing partner of a small, medium or large law firm, this book offers a variety of viewpoints in a comprehensive single volume. As well as partners and their teams, it will also prove useful for consultants and academics in developing research in this important area. |
| business development for law firms: Getting Clients Merrilyn Astin Tarlton, 2016-10-15 Business development and marketing guide for lawyers and law firm associates on how to get new clients |
| business development for law firms: Content Marketing for Lawyers Michele Ruiz, 2016-01-18 To fully leverage the power of social media for your legal marketing you need one indispensable ingredient: Content Need to attract more clients? Want to be a top-referred lawyer? Struggling with billing time and business development? Imagine growing your book of business--wihout leaving your office! With the ease of today's technology, social media platforms, and content marketing, it's not that hard. It's simply a mindshift and the right kind of know-how Here's the best part: Using the secrets of top journalist, you can easily and effectively create compelling content like a pro. YOU'LL LEARN HOW TO: Get your message to your target clients is is an understandable and engaging way so you become THE trusted, preferred and referred attorney Easily create attention-grabbing content your target clients need Stand out among the plethora of other firms In the marketplace Use branded content like blogs, videos, eBooks, Slideshares, Case Studies, White Papers, Webinars/Webcast, Podcast, Photos, Virtual Educational Events and more to attract more clients Implement time-saving strategies that won't take away from your billable hours Engage your social media savvy clients to increase your client retention rates Avoid marketing missteps and top mistakes lawyers make when using social media |
| business development for law firms: Managing Talent for Success Rebecca Normand-Hochman, The International Bar Association, 2013 This practical new handbook explores the various elements required to manage talent effectively. It illustrates how law firms can significantly increase the performance, engagement and retention of their lawyers by giving them the tools to develop and to support the development of others. It also describes the need to align HR and law firm strategy through talent management, and to adapt leadership and talent management best practices to law firm structures and challenges. |
| business development for law firms: Implementing Legal Project Management Susan Raridon Lambreth, Aileen R. Leventon, David A. Rueff, Jr., 2015-02-26 This book is a guide to successful implementation of legal project management (LPM) practices for both lawyers and legal professionals alike. The discipline, frameworks, resources and tools described in this book have been tested and successfully used in many matters: from litigation and transactional work to intellectual property and regulatory work. They have been accepted by law firms of all sizes and by clients in law departments both in the US and internationally. The authors are the pioneers in legal project management. Their interdisciplinary approach is rooted in business, engineering, professional development and the practice of law. |
| business development for law firms: The Business of Law International Bar Association, 2012 In the current climate, it is vital that practitioners are aware not just of legal developments, but also of how to sell their expertise in a crowded marketplace. This high-level new title, published in conjunction with the International Bar Association (IBA), brings together the expertise of IBA members and experienced practitioners to produce a practical guide to law firm management and building a successful business. The title is about contributing to the growth of a firm - since growth means higher profits, and everyone can both contribute to and benefit from this - rather than on law firm management. It is a pragmatic guide rather than an attempt at crystal ball gazing, and examines issues ranging from the impact of the financial crisis on law firms to marketing and PR, the challenges of internationalisation, how to grow a law firm and governance--Page 4 of cover. |
| business development for law firms: The E-myth Michael E. Gerber, 1986 A guide to the development of a successful business. |
| business development for law firms: Social Media in Business Development and Relationship Management Kim Tasso, 2018 This Special Report provides a practical introduction to social media for lawyers. By avoiding technical details and jargon, it offers a pragmatic guide on how all lawyers - irrespective of industry sector, firm size or client base - can successfully integrate social media into their marketing, business development and client relationship management programmes. Containing essential information on the benefits and risks of social media in the legal sector, this report examines the social media platforms used by many law firms (LinkedIn, Twitter and Facebook) and gives an overview of those less frequently used - enabling lawyers to make an informed choice. As well as featuring practical advice for setting up and using social media as an integral part of a lawyer's business development activity, this report also offers guidance on: * how to write great blogs and social media posts; and * how to integrate social media into a structured content management plan that supports business development objectives. The report also addresses how central systems, technology and support can be used to ensure that social media plays an effective part of a firm's business development programmes. In addition to lawyers, this text will be essential reading for marketing and human resource professionals in law firms who want to ensure the effective and sustainable use of social media. |
| business development for law firms: The Law Firm Associate's Guide to Personal Marketing and Selling Skills Catherine Alman MacDonagh, Beth Marie Cuzzone, 2007 This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders. |
| business development for law firms: The Game Changing Attorney Michael Mogill, 2018-10-18 These days, even if you're an outstanding lawyer, you're getting lost in the shuffle. The legal landscape is saturated with over 1.3 million attorneys. In The Game Changing Attorney, marketing expert Michael Mogill teaches actionable strategies to help you break through the noise, gain your ideal client's attention, and land the best cases. |
| business development for law firms: The Lawyer's Field Guide to Effective Business Development William J. Flannery, 2007 This is a practical business development and sales skills handbook that helps lawyers obtain additional business for their firms. Author Bill Flannery, a recognized leader and true pioneer in legal business development, helps lawyers identify the skills needed to increase client loyalty, increase business from loyal clients, and become the client's trusted advisor. For beginners, the field guide provides practical advice on how to develop basic skills and build confidence. Intermediate-level business developers will benefit from self-assessment tools that provide clear insight into what they are doing well and what they need to do differently, with specific tools and resources that will help them improve. Advanced-level business developers will benefit from advice about sophisticated techniques not currently available elsewhere in published materials geared to the legal profession. |
| business development for law firms: Fame 101 Jay Jessup, Maggie Jessup, 2010 Create, expand, and monetize your own compelling personal brand. Fame 101 is your roadmap to rise above the clutter, get very visible, and cash in on the results--Cover, p. [4]. |
| business development for law firms: The Road to Independence Karen M. Lockwood, 2011 This is a collection of 101 letters from women who have taken the courageous and difficult step of creating a law firm of their own, either as a solo or with others. Focusing on the experiences, challenges, and opportunities of women-owned law firms, these women reiterate key themes: Of becoming businesswomen. Of choosing a practice area true to their passion. Of controlling not only their days but their destinies. Of ambition in action. |
| business development for law firms: Legal Upheaval Michele DeStefano, 2018 This book is for anyone invested in the future of the legal profession, be it someone tasked with transforming their practice, someone looking to approach their work in a new way, someone looking for a fresh approach to client relations, or someone new to the field interested in a forecast of the world to come. |
| business development for law firms: Bergman on New York Mortgage Foreclosures Bruce J. Bergman, 1990 |
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys and….
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going….
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, especially one that….
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the person who has or….
AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned before it happens: 2. made….
LEVERAGE | English meaning - Cambridge Dictionary
LEVERAGE definition: 1. the action or advantage of using a lever: 2. power to influence people and get the results you….
ENTREPRENEUR | English meaning - Cambridge Dictionary
ENTREPRENEUR definition: 1. someone who starts their own business, especially when this involves seeing a new opportunity….
CULTIVATE | English meaning - Cambridge Dictionary
CULTIVATE definition: 1. to prepare land and grow crops on it, or to grow a particular crop: 2. to try to develop and….
EQUITY | English meaning - Cambridge Dictionary
EQUITY definition: 1. the value of a company, divided into many equal parts owned by the shareholders, or one of the….
LIAISE | English meaning - Cambridge Dictionary
LIAISE definition: 1. to speak to people in other organizations, etc. in order to work with them or exchange….
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