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| communication methods and measures: Communication Research Measures Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher, 2020-08-26 The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts. Originally published by Guilford Press in 1994, now available from Routledge. |
| communication methods and measures: The SAGE Encyclopedia of Communication Research Methods Mike Allen, 2017-04-11 Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version. |
| communication methods and measures: Communication Research Measures III Elizabeth E. Graham, Joseph P. Mazer, 2019-09-30 Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The best of the best from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines. |
| communication methods and measures: The Content Analysis Guidebook Kimberly A. Neuendorf, 2017 Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice. |
| communication methods and measures: Communication Research Measures II Rebecca B. Rubin, Alan M Rubin, Elizabeth E. Graham, Elizabeth M. Perse, David Seibold, 2010-04-26 Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research. The measures profiled here are the best of the best from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables. Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science. |
| communication methods and measures: Communication Research Measures II , 2009 Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research. The measures profiled here are the best of the best from the early 1990s through today. They are models for future scale development as well. |
| communication methods and measures: Quantitative Research in Communication Mike Allen, Scott Titsworth, Stephen K. Hunt, 2008-09-12 Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the moderately basic to highly advanced, the book provides practical tips and suggestions for quantitative communication scholars of all experience levels. In addition to important foundational information, each chapter that covers a specific statistical procedure includes suggestions for interpreting, explaining, and presenting results; realistic examples of how the procedure can be used to answer substantive questions in communication; sample SPSS printouts; and a detailed summary of a published communication journal article using that procedure. Features · Engaged Research application boxes stimulate thought and discussion, illustrating how particular research methods can be used to answer very practical, civic-minded questions. · Realistic examples at the beginning of each chapter show how the chapter′s procedure could be used to answer a substantive research question. · Examples and application activities geared toward the emerging trend of service learning encourage students to do projects oriented toward their community or campus. · Summaries of journal articles demonstrate how to write statistical results in APA style and illustrate how real researchers use statistical procedures in a wide variety of contexts, such as tsunami warnings, date requests, and anti-drug public service announcements. · How to Decipher Figures show students how to read the statistical shorthand presented in the quantitative results of an article and also, by implication, show them how to write up results . Quantitative Research in Communication is ideal for courses in Quantitative Methods in Communication, Statistical Methods in Communication, Advanced Research Methods (undergraduate), and Introduction to Research Methods (Graduate) in departments of communication, educational psychology, psychology, and mass communication. |
| communication methods and measures: Encyclopedia of Survey Research Methods Paul J. Lavrakas, 2008-09-12 To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other how-to guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information. |
| communication methods and measures: Communication Research Measures III Elizabeth E. Graham, Joseph P. Mazer, 2019-09-20 Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines. |
| communication methods and measures: The Sourcebook of Listening Research Debra L. Worthington, Graham D. Bodie, 2017-10-23 Winner of the 2018 Distinguished Book Award from the Communication and Social Cognition Division of the National Communication Association. Essential reading for listening researchers across a range of disciplines, The Sourcebook of Listening Research: Methodology and Measures is a landmark publication that defines the field of listening research and its best practices. the definitive guide to listening methodology and measurement with contributions from leading listening scholars and researchers Evaluates current listening methods and measures, with attention to scale development, qualitative methods, operationalizing cognitive processes, and measuring affective and behavioral components A variety of theoretical models for assessing the cognitive, affective, and behavioral facets of listening are presented alongside 65 measurement profiles Outlines cutting-edge trends in listening research, as well as the complexities involved in performing successful research in this area |
| communication methods and measures: Encyclopedia of Research Design Neil J. Salkind, 2010-06-22 Comprising more than 500 entries, the Encyclopedia of Research Design explains how to make decisions about research design, undertake research projects in an ethical manner, interpret and draw valid inferences from data, and evaluate experiment design strategies and results. Two additional features carry this encyclopedia far above other works in the field: bibliographic entries devoted to significant articles in the history of research design and reviews of contemporary tools, such as software and statistical procedures, used to analyze results. It covers the spectrum of research design strategies, from material presented in introductory classes to topics necessary in graduate research; it addresses cross- and multidisciplinary research needs, with many examples drawn from the social and behavioral sciences, neurosciences, and biomedical and life sciences; it provides summaries of advantages and disadvantages of often-used strategies; and it uses hundreds of sample tables, figures, and equations based on real-life cases.--Publisher's description. |
| communication methods and measures: The SAGE Encyclopedia of Social Science Research Methods Michael Lewis-Beck, Alan E Bryman, Tim Futing Liao, 2004 Featuring over 900 entries, this resource covers all disciplines within the social sciences with both concise definitions & in-depth essays. |
| communication methods and measures: Quantitative Research Methods in Communication Erica Scharrer, Srividya Ramasubramanian, 2021-05-13 This textbook is an advanced introduction to quantitative methods for students in communication and allied social science disciplines that focuses on why and how to conduct research that contributes to social justice. Today’s researchers are inspired by the potential for scholarship to make a difference for society, to push toward more just and equitable ends, and to engage in dialogue with members of the public so that they can make decisions about how to navigate the social, cultural, and political world equipped with accurate, fair, and up-to-date knowledge. This book illustrates the mechanics and the meaning behind quantitative research methods by illustrating each step in the research design process with research addressing questions of social justice. It provides practical guidance for researchers who wish to engage in the transformation of structures, practices, and understandings in society through community and civic engagement and policy formation. It contains step-by-step guidance in quantitative methods—from conceptualization through all the stages of execution of a study, including providing a detailed guide for statistical analysis—and demonstrates how researchers can engage with social justice issues in systematic, rigorous, ethical, and meaningful ways. This text serves as a core or supplementary textbook for graduate and advanced undergraduate courses in research methods for communication and social sciences and fills a gap for a methods text that is responsive to the desire of scholars to conduct socially impactful research. |
| communication methods and measures: Health Communication Research Measures Do kyun Kim, James W. Dearing, 2016 This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals. |
| communication methods and measures: Taking the Measure of Work Dail L. Fields, 2013-06-01 This book is a handbook for people who want to assure the use of reliable and valid questionnaires for collecting information about organizations. It significantly reduces the time and effort required for obtaining validated multi-question measures of aspects of organizational ‘health’ such as employee job satisfaction, organizational commitment, organizational justice, and workplace behaviors. It helps users in measuring some factors underlying employee perceptions of work such as job characteristics, role ambiguity or conflict, job stress, and the extent to which employees believe their values and those of the organization are congruent. All the measures in the book have been used and tested in research studies published in the 1990’s. In addition, all the measures describe the extent and types of reliability and validity tests that have been completed, a feature that organizational researchers should find particularly useful. All in all, this book is a handy tool to increase the efficiency of researchers, consultants, managers, or organizational development specialists in obtaining reliable and valid information about how employees view their jobs and organizations. |
| communication methods and measures: Media Research Methods Barrie Gunter, 2000-02-11 In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this |
| communication methods and measures: Communication Research Methods Gerianne Merrigan, Carole Huston, 2003-08-01 Merrigan and Huston's COMMUNICATION RESEARCH METHODS is a timely introduction to the communication research methods course. This engaging, student-friendly text presents a unique and fully developed teaching model of research as argument that connects researchers' claims, data, and warrants, or background reasoning. The text incorporates a tremendous range of examples from published communication studies that provide students with current, relevant, and practical illustrations of key concepts. |
| communication methods and measures: Eye Tracking Kenneth Holmqvist, Marcus Nyström, Richard Andersson, Richard Dewhurst, Halszka Jarodzka, Joost van de Weijer, 2011-09-22 We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work. |
| communication methods and measures: The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation Bruce B. Frey, 2018-01-29 In an era of curricular changes and experiments and high-stakes testing, educational measurement and evaluation is more important than ever. In addition to expected entries covering the basics of traditional theories and methods, other entries discuss important sociopolitical issues and trends influencing the future of that research and practice. Textbooks, handbooks, monographs and other publications focus on various aspects of educational research, measurement and evaluation, but to date, there exists no major reference guide for students new to the field. This comprehensive work fills that gap, covering traditional areas while pointing the way to future developments. Features: Nearly 700 signed entries are contained in an authoritative work spanning four volumes and available in choice of electronic and/or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of education research, measurement, and evaluation to more easily locate directly related entries. (For instance, sample themes include Data, Evaluation, Measurement Concepts & Issues, Research, Sociopolitical Issues, Standards.) Back matter includes a Chronology of the development of the field; a Resource Guide to classic books, journals, and associations; and a detailed Index. Entries conclude with References/Further Readings and Cross References to related entries. The Index, Reader’s Guide themes, and Cross References will combine to provide robust search-and-browse in the e-version. |
| communication methods and measures: Handbook of Research Design and Social Measurement Delbert Charles Miller, 1977 If a student researcher had only one handbook on their bookshelf, Miller and Salkind's Handbook would certainly have to be it. With the updated material, the addition of the section on ethical issues (which is so well done that I'm recommending it to the departmental representative to the university IRB), and a new Part 4 on Qualitative Methods, the new Handbook is an indispensable resource for researchers. Dan Cover, Department of Sociology, Furman University The book considered a necessity by many social science researchers and their students has been revised and updated while retaining the features that made it so useful. The emphasis in this new edition is on the tools with which graduate students and more advanced researchers need to become familiar as well as be able to use in order to conduct high quality research. |
| communication methods and measures: Measures of Association Albert M. Liebetrau, 1983-04 Clearly reviews the properties of important contemporary measures of association and correlation. Liebetrau devotes full chapters to measures for nominal, ordinal, and continuous (interval) data, paying special attention to the sampling distributions needed to determine levels of significance and confidence intervals. Valuable discussions also focus on the relationships between various measures, the sampling properties of their estimators and the comparative advantages and disadvantages of different approaches. |
| communication methods and measures: Principles and Methods of Social Research William D. Crano, Marilynn B. Brewer, Andrew Lac, 2014-09-09 Used to train generations of social scientists, this thoroughly updated classic text covers the latest research techniques and designs. Applauded for its comprehensive coverage, the breadth and depth of content is unparalleled. Through a multi-methodology approach, the text guides readers toward the design and conduct of social research from the ground up. Explained with applied examples useful to the social, behavioral, educational, and organizational sciences, the methods described are intended to be relevant to contemporary researchers. The underlying logic and mechanics of experimental, quasi-experimental, and non-experimental research strategies are discussed in detail. Introductory chapters covering topics such as validity and reliability furnish readers with a firm understanding of foundational concepts. Chapters dedicated to sampling, interviewing, questionnaire design, stimulus scaling, observational methods, content analysis, implicit measures, dyadic and group methods, and meta-analysis provide coverage of these essential methodologies. The book is noted for its: -Emphasis on understanding the principles that govern the use of a method to facilitate the researcher’s choice of the best technique for a given situation. - Use of the laboratory experiment as a touchstone to describe and evaluate field experiments, correlational designs, quasi experiments, evaluation studies, and survey designs. -Coverage of the ethics of social research including the power a researcher wields and tips on how to use it responsibly. The new edition features:-A new co-author, Andrew Lac, instrumental in fine tuning the book’s accessible approach and highlighting the most recent developments at the intersection of design and statistics. -More learning tools including more explanation of the basic concepts, more research examples, tables, and figures, and the addition of bold faced terms, chapter conclusions, discussion questions, and a glossary. -Extensive revision of chapter (3) on measurement reliability theory that examines test theory, latent factors, factor analysis, and item response theory. -Expanded coverage of cutting-edge methodologies including mediation and moderation, reliability and validity, missing data, and more physiological approaches such as neuroimaging and fMRIs. -A new web based resource package that features Power Points and discussion and exam questions for each chapter and for students chapter outlines and summaries, key terms, and suggested readings. Intended as a text for graduate or advanced undergraduate courses in research methods (design) in psychology, communication, sociology, education, public health, and marketing, an introductory undergraduate course on research methods is recommended. |
| communication methods and measures: The Sourcebook of Nonverbal Measures Valerie Lynn Manusov, 2014-04-04 The Sourcebook of Nonverbal Measures provides a comprehensive discussion of research choices for investigating nonverbal phenomena. The volume presents many of the primary means by which researchers assess nonverbal cues. Editor Valerie Manusov has collected both well-established and new measures used in researching nonverbal behaviors, illustrating the broad spectrum of measures appropriate for use in research, and providing a critical resource for future studies. With chapters written by the creators of the research measures, this volume represents work across disciplines, and provides first-hand experience and thoughtful guidance on the use of nonverbal measures. It also offers research strategies researchers can use to answer their research questions; discussions of larger research paradigms into which a measure may be placed; and analysis tools to help researchers think through the research choices available to them. With its thorough and pragmatic approach, this Sourcebook will be an invaluable resource for studying nonverbal behavior. Researchers in interpersonal communication, psychology, personal relationships, and related areas will find it to be an essential research tool. |
| communication methods and measures: Researching Interactive Communication Behavior C. Arthur VanLear, Daniel J. Canary, 2015-12-17 Researching Interactive Communication Behavior by C. Arthur VanLear and Daniel J. Canary provides students and experienced researchers with tools for studying communication behaviors through direct observation. The sourcebook provides sound coverage of both cutting-edge and well-established systems, measurements, and procedures, as well as detailed information on measurement selection, coding, reliability assessment, and analysis. In addition to offering theoretical discussions, each chapter also focuses on how to apply systems and principles in conducting actual original research and uses examples and exemplars to help readers understand and apply the methods. |
| communication methods and measures: Reconstructing Obesity Megan B. McCullough, Jessica A. Hardin, 2013-10-01 In the crowded and busy arena of obesity and fat studies, there is a lack of attention to the lived experiences of people, how and why they eat what they do, and how people in cross-cultural settings understand risk, health, and bodies. This volume addresses the lacuna by drawing on ethnographic methods and analytical emic explorations in order to consider the impact of cultural difference, embodiment, and local knowledge on understanding obesity. It is through this reconstruction of how obesity and fatness are studied and understood that a new discussion will be introduced and a new set of analytical explorations about obesity research and the effectiveness of obesity interventions will be established. |
| communication methods and measures: Strategies to Enhance Air Force Communication with Internal and External Audiences National Academies of Sciences, Engineering, and Medicine, Division on Engineering and Physical Sciences, Air Force Studies Board, Committee on Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop, 2016-01-27 The U.S. Air Force (USAF) helps defend the United States and its interests by organizing, training, and equipping forces for operations in and through three distinct domains-air, space, and cyberspace. The Air Force concisely expresses its vision as Global Vigilance, Global Reach, and Global Power for America. Operations within each of these domains are dynamic, take place over large distances, occur over different operational timelines, and cannot be routinely seen or recorded, making it difficult for Airmen, national decision makers, and the American People to visualize and comprehend the full scope of Air Force operations. As a result, the Air Force faces increasing difficulty in succinctly and effectively communicating the complexity, dynamic range, and strategic importance of its mission to Airmen and to the American people. To address this concern, the Chief of Staff of the USAF requested that the National Academies of Sciences, Engineering, and Medicine convene a workshop to explore options on how the Air Force can effectively communicate the strategic importance of the Service, its mission, and the role it plays in the defense of the United States. Participants worked to address the issues that a diverse workforce encompassing a myriad of backgrounds, education, and increasingly diverse current mission sets drives the requirement for a new communication strategy. The demographics of today's Air Force creates both a unique opportunity and a distinct challenge to Air Force leadership as it struggles to communicate its vision and strategy effectively across several micro-cultures within the organization and to the general public. This report summarizes the presentations and discussions from the workshop. |
| communication methods and measures: Understanding Social Statistics Jane L. Fielding, G. Nigel Gilbert, 2006-03-02 `This book is highly recommended for libraries and departments to adopt. If I had to teach a statistics class for sociology students this would be a book I would surely choose. The book achieves two very important goals: it teaches students a software package and trains them in the statistical analysis of sociological data′ - Journal of Applied Statistics This fully revised, expanded and updated Second Edition of the best-selling textbook by Jane Fielding and Nigel Gilbert provides a comprehensive yet accessible guide to quantitative data analysis. Designed to help take the fear out of the use of numbers in social research, this textbook introduces students to statistics as a powerful means of revealing patterns in human behaviour. The textbook covers everything typically included in an introductory course on social statistics for students in the social sciences and the authors have taken the opportunity of this Second Edition to bring the data sources as current as possible. The book is full of up-to-date examples and useful and clear illustrations using the latest SPSS software. While maintaining the student-friendly elements of the first, such as chapter summaries, exercises at the end of each chapter, and a glossary of key terms, new features to this edition include: - Updated examples and references SPSS coverage and screen-shots now incorporate the current version 14.0 and are used to demonstrate the latest social statistics datasets; - Additions to content include a brand new section on developing a coding frame and an additional discussion of weighting counts as a means of analyzing published statistics; - Enhanced design aids navigation which is further simplified by the addition of core objectives for each chapter and bullet-pointed chapter summaries; - The updated Website at http:/www.soc.surrey.ac.uk/uss/index.html reflects changes made to the text and provides updated datasets; A valuable and practical guide for students dealing with the large amounts of data that are typically collected in social surveys, the Second Edition of Understanding Social Statistics is an essential textbook for courses on statistics and quantitative research across the social sciences. |
| communication methods and measures: Fiber-Optic Measurement Techniques Rongqing Hui, Maurice O'Sullivan, 2022-11-11 Fiber Optic Measurement Techniques is an indispensable collection of key optical measurement techniques essential for developing and characterizing today's photonic devices and fiber optic systems. The book gives comprehensive and systematic descriptions of various fiber optic measurement methods with the emphasis on the understanding of optoelectronic signal processing methodologies, helping the reader to weigh up the pros and cons of each technique and establish their suitability for the task at hand. Carefully balancing descriptions of principle, operations and optoelectronic circuit implementation, this indispensable resource will enable the engineer to: - Understand the implications of various measurement results and system performance qualifications - Characterize modern optical systems and devices - Select optical devices and subsystems in optical network design and implementation - Design innovative instrumentations for fiber optic systems The 2nd edition of this successful reference has been extensively updated (with 150 new pages) to reflect the advances in the field since publication in 2008 and includes: - A new chapter on fiber-based optical sensors and spectroscopy techniques - A new chapter on measurement uncertainty and error analysis Fiber Optic Measurement Techniques brings together in one volume the fundamental principles with the latest techniques, making it a complete resource for the optical and communications engineer developing future optical devices and fiber optic systems. - The only book to combine explanations of the basic principles with latest techniques to enable the engineer to develop photonic systems of the future - Careful and systematic presentation of measurement methods to help engineers to choose the most appropriate for their application - The latest methods covered, such as real-time optical monitoring and phase coded systems and subsystems, making this the most up-to-date guide to fiber optic measurement |
| communication methods and measures: Measures of Health Literacy Institute of Medicine, Board on Population Health and Public Health Practice, Roundtable on Health Literacy, 2009-12-30 Health literacy-the ability for individuals to obtain, process, and understand basic health information and services to facilitate appropriate health decisions-is increasingly recognized as an important facet of health care and health outcomes. Although research on health literacy has grown tremendously in the past decade, there is no widely agreed-upon framework for health literacy as a determinant of health outcomes. Most instruments focus on assessing an individual's health literacy, yet the scope of health literacy reaches far beyond an individual's skills and abilities. Health literacy occurs in the context of the health care system, and therefore measures of health literacy must also assess the demands and complexities of the health care systems with which patients interact. For example, measures are needed to determine how well the system has been organized so that it can be navigated by individuals with different levels of health literacy and how well health organizations are doing at making health information understandable and actionable. To examine what is known about measures of health literacy, the Institute of Medicine convened a workshop. The workshop, summarized in this volume, reviews the current status of measures of health literacy, including those used in the health care setting; discusses possible surrogate measures that might be used to assess health literacy; and explores ways in which health literacy measures can be used to assess patient-centered approaches to care. |
| communication methods and measures: Measurement Error and Research Design Madhu Viswanathan, 2005-02-10 Measurement Error and Research Design is an ideal text for research methods courses across the social sciences, especially those in which a primer on measurement is needed. For the novice researcher, this book facilitates understanding of the basic principles required to design measures and methods for empirical research. For the experienced researcher, this book provides an in-depth analysis and discussion of the essence of measurement error and the procedures to minimize it. Most important, the book's unique approach bridges measurement and methodology through clear illustrations of the intangibles of scientific research.--BOOK JACKET. |
| communication methods and measures: The Routledge Handbook of Language and Digital Communication Alexandra Georgakopoulou, Tereza Spilioti, 2015-07-16 The Routledge Handbook of Language and Digital Communication provides a comprehensive, state of the art overview of language-focused research on digital communication, taking stock and registering the latest trends that set the agenda for future developments in this thriving and fast moving field. The contributors are all leading figures or established authorities in their areas, covering a wide range of topics and concerns in the following seven sections: • Methods and Perspectives; • Language Resources, Genres, and Discourses; • Digital Literacies; • Digital Communication in Public; • Digital Selves and Online-Offline Lives; • Communities, Networks, Relationships; • New debates and Further directions. This volume showcases critical syntheses of the established literature on key topics and issues and, at the same time, reflects upon and engages with cutting edge research and new directions for study (as emerging within social media). A wide range of languages are represented, from Japanese, Greek, German and Scandinavian languages, to computer-mediated Arabic, Chinese and African languages. The Routledge Handbook of Language and Digital Communication will be an essential resource for advanced undergraduates, postgraduates and researchers within English language and linguistics, applied linguistics and media and communication studies. |
| communication methods and measures: Measuring Scholarly Impact Ying Ding, Ronald Rousseau, Dietmar Wolfram, 2014-11-06 This book is an authoritative handbook of current topics, technologies and methodological approaches that may be used for the study of scholarly impact. The included methods cover a range of fields such as statistical sciences, scientific visualization, network analysis, text mining, and information retrieval. The techniques and tools enable researchers to investigate metric phenomena and to assess scholarly impact in new ways. Each chapter offers an introduction to the selected topic and outlines how the topic, technology or methodological approach may be applied to metrics-related research. Comprehensive and up-to-date, Measuring Scholarly Impact: Methods and Practice is designed for researchers and scholars interested in informetrics, scientometrics, and text mining. The hands-on perspective is also beneficial to advanced-level students in fields from computer science and statistics to information science. |
| communication methods and measures: Statistical Methods for Communication Science Andrew F. Hayes, 2020-10-14 Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to statistical methods, starting with the fundamentals of measurement and moving on to discuss such key topics as sampling procedures, probability, reliability, hypothesis testing, simple correlation and regression, and analyses of variance and covariance. Hayes takes readers through each topic with clear explanations and illustrations. He provides a multitude of examples, all set in the context of communication research, thus engaging readers directly and helping them to see the relevance and importance of statistics to the field of communication. Highlights of this text include: *thorough and balanced coverage of topics; *integration of classical methods with modern resampling approaches to inference; *consideration of practical, real world issues; *numerous examples and applications, all drawn from communication research; *up-to-date information, with examples justifying use of various techniques; and *downloadable resources with macros, data sets, figures, and additional materials. This unique book can be used as a stand-alone classroom text, a supplement to traditional research methods texts, or a useful reference manual. It will be invaluable to students, faculty, researchers, and practitioners in communication, and it will serve to advance the understanding and use of statistical methods throughout the discipline. |
| communication methods and measures: OECD Guidelines on Measuring Subjective Well-being OECD, 2013-03-20 These Guidelines represent the first attempt to provide international recommendations on collecting, publishing, and analysing subjective well-being data. |
| communication methods and measures: Computational Methods for Communication Science Wouter van Atteveldt, Tai-Quan Peng, 2021-03-29 Computational Methods for Communication Science showcases the use of innovative computational methods in the study of communication. This book discusses the validity of using big data in communication science and showcases a number of new methods and applications in the fields of text and network analysis. Computational methods have the potential to greatly enhance the scientific study of communication because they allow us to move towards collaborative large-N studies of actual behavior in its social context. This requires us to develop new skills and infrastructure and meet the challenges of open, valid, reliable, and ethical big data research. This volume brings together a number of leading scholars in this emerging field, contributing to the increasing development and adaptation of computational methods in communication science. The chapters in this book were originally published as a special issue of the journal Communication Methods and Measures. |
| communication methods and measures: The Mathematical Theory of Communication Claude E Shannon, Warren Weaver, 1998-09-01 Scientific knowledge grows at a phenomenal pace--but few books have had as lasting an impact or played as important a role in our modern world as The Mathematical Theory of Communication, published originally as a paper on communication theory more than fifty years ago. Republished in book form shortly thereafter, it has since gone through four hardcover and sixteen paperback printings. It is a revolutionary work, astounding in its foresight and contemporaneity. The University of Illinois Press is pleased and honored to issue this commemorative reprinting of a classic. |
| communication methods and measures: Computational Analysis of Communication Wouter van Atteveldt, Damian Trilling, Carlos Arcila Calderon, 2022-03-10 Provides clear guidance on leveraging computational techniques to answer social science questions In disciplines such as political science, sociology, psychology, and media studies, the use of computational analysis is rapidly increasing. Statistical modeling, machine learning, and other computational techniques are revolutionizing the way electoral results are predicted, social sentiment is measured, consumer interest is evaluated, and much more. Computational Analysis of Communication teaches social science students and practitioners how computational methods can be used in a broad range of applications, providing discipline-relevant examples, clear explanations, and practical guidance. Assuming little or no background in data science or computer linguistics, this accessible textbook teaches readers how to use state-of-the art computational methods to perform data-driven analyses of social science issues. A cross-disciplinary team of authors—with expertise in both the social sciences and computer science—explains how to gather and clean data, manage textual, audio-visual, and network data, conduct statistical and quantitative analysis, and interpret, summarize, and visualize the results. Offered in a unique hybrid format that integrates print, ebook, and open-access online viewing, this innovative resource: Covers the essential skills for social sciences courses on big data, data visualization, text analysis, predictive analytics, and others Integrates theory, methods, and tools to provide unified approach to the subject Includes sample code in Python and links to actual research questions and cases from social science and communication studies Discusses ethical and normative issues relevant to privacy, data ownership, and reproducible social science Developed in partnership with the International Communication Association and by the editors of Computational Communication Research Computational Analysis of Communication is an invaluable textbook and reference for students taking computational methods courses in social sciences, and for professional social scientists looking to incorporate computational methods into their work. |
| communication methods and measures: The Concise Encyclopedia of Communication Wolfgang Donsbach, 2015-02-03 This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online |
| communication methods and measures: Meta-Analysis Fredric M. Wolf, Fredric Marc Wolf, 1986-04 Meta-Analysis shows concisely, yet comprehensively, how to apply statistical methods to achieve a literature review of a common research domain. It demonstrates the use of combined tests and measures of effect size to synthesize quantitatively the results of independent studies for both group differences and correlations. Strengths and weaknesses of alternative approaches, as well as of meta-analysis in general, are presented. |
| communication methods and measures: Social Science Research Anol Bhattacherjee, 2012-04-01 This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages. |
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May 8, 2025 · Communication, the exchange of meanings between individuals through a common system of symbols. This article treats the functions, types, and psychology of …
Communication - Wikipedia
There are many forms of communication, including human linguistic communication using sounds, sign language, and writing as well as animals exchanging information and …
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Communication is sharing messages through words, signs, and more to create and exchange meaning. …
What is Communication? Verbal, Non-Verbal & Written …
Communication is simply the act of transferring information from one place, person or group to another. Every communication involves (at least) one sender, a message and a …
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Apr 30, 2011 · Communication is the act of conveying information for the purpose of creating a shared understanding. It’s something that humans do every day. The word …
