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| business insider brian wang: Uninvited Adrian Maher, 2019-11-05 Drawing on more than 20 years of interviews, anecdotes and personal experiences, Uninvited: Confessions of a Hollywood Party Crasher recounts the unique journey of a former Los Angeles Times reporter who, struggling with the collapse of his industry and personal tragedies, falls in with a group of intrepid gatecrashers who routinely pierce Tinseltown's celebrity party circuit. Author Adrian Maher is the first to chronicle this unique subterranean culture in La La Land—a group of social strivers, ambitious outliers, compulsive risk-takers and dysfunctional characters seeking access to a famous and exclusive society from which they've been banned. Uninvited uses all the author's skills as a veteran reporter, television producer, private investigator, archivist and humorous storyteller to reveal the unseen capers, snafus and mishaps behind Hollywood's palace gates against a backdrop of America's fascination with celebrity culture. And it exposes the personal struggles of an adrenaline-addicted gatecrasher facing perpetual moral challenges, physical dangers and psychological stressors that culminate in near disaster. |
| business insider brian wang: Yearbook on Space Policy 2016 Cenan Al-Ekabi, Stefano Ferretti, 2018-02-22 The Yearbook on Space Policy, edited by the European Space Policy Institute (ESPI), is the reference publication analysing space policy developments. Each year it presents issues and trends in space policy and the space sector as a whole. Its scope is global and its perspective is European. The Yearbook also links space policy with other policy areas. It highlights specific events and issues, and provides useful insights, data and information on space activities. The first part of the Yearbook sets out a comprehensive overview of the economic, political, technological and institutional trends that have affected space activities. The second part of the Yearbook offers a more analytical perspective on the yearly ESPI theme and consists of external contributions written by professionals with diverse backgrounds and areas of expertise. The third part of the Yearbook carries forward the character of the Yearbook as an archive of space activities. The Yearbook is designed for government decision-makers and agencies, industry professionals, as well as the service sectors, researchers and scientists and the interested public. |
| business insider brian wang: Everybody Wants to Rule the World R "Ray" Wang, 2021-07-13 Which kinds of companies will thrive and which will get crushed by the powerful forces in the global business landscape now at work? This groundbreaking new guide will help you adapt and change your business to thrive among digital giants, including Google, Facebook, and Amazon. Drawing on considerable original research and case studies from Wang’s acclaimed firm, Constellation Research, this groundbreaking guide reveals which kinds of companies will thrive and which will get crushed by the powerful forces now at work. Ultimately, you will understand how the business world is changing in the face of extreme competition and, most importantly, you will learn how to adapt now to stay relevant and in demand. Everybody Wants to Rule the World will help you: Understand the power of Data-Driven Digital Networks and how they have driven the most successful companies of our time. Learn how extreme consolidation is changing the global business landscape and what this means for businesses of all types and sizes in terms of understanding where you fit in the value chain. Gain insights into what innovative companies are doing right now to position themselves in this new reality. Take your business from status quo to market leader. |
| business insider brian wang: The Next Space Race Richard M. Harrison, Peter A. Garretson, 2023-03-31 If China's space ambitions continue unchallenged, America will be seriously economically and militarily disadvantaged. This book provides a comprehensive strategy to secure U.S. primacy in the space domain. From Moon landings to plans for asteroid mining, China is beginning to exploit space to achieve its great power ambitions. Its strategy could, over time, severely and adversely impact U.S. economic and military security. The United States needs to structure its approach to space to ensure that it can meet or surpass PRC timelines. Authors Richard M. Harrison and Peter A. Garretson, both from the American Foreign Policy Council, review the literature on Chinese space ambitions and assess U.S. space-related initiatives across the government, military, and private sector to understand the maturity of technology available to support space initiatives. Their first-hand research and findings are supplemented by interviews with industry experts, corporate space leaders, and government and military officials. The Next Space Race describes and seeks to influence the development of American space policy to ensure the U.S. industrial base is ready to meet or surpass PRC milestones, empower and clarify the mission of the newly minted Space Force, provide guidance to NASA and other federal agencies, and incentivize private sector companies to contribute to ensuring American space primacy. |
| business insider brian wang: China and the Islamic World Robert R. Bianchi, 2019-02-01 China is building a New Silk Road that runs through the heartland of the Muslim world, promising it will create integrated economies and stronger ties across Eurasia and Africa. Robert R. Bianchi argues that while China has the financial and technical resources to accomplish its infrastructure goals, it is woefully unprepared to deal with the social and political demands of its partner countries' citizens. China and the Islamic World explores how China's leaders and citizens are learning-through their relationships with Pakistan, Turkey, Indonesia, Iran, Nigeria and Egypt-that they have to respect and adjust to the aspirations of ordinary people throughout the Islamic world, not just cater to the narrow band of government and business elites. Bianchi demonstrates that turbulent countries along the New Silk Road are likely to transform Chinese society at least as much as China changes them. This realization will be deeply unsettling for China's authoritarian rulers, who desperately want to monopolize power domestically. The party and state bosses have responded to challenges with a contradictory blend of flexibility abroad and rigidity at home, compromising with popular demands in one country after another while refusing to negotiate many of the same issues with their own citizens. This book shows how China faces a growing struggle to maintain their double-sided statecraft as it becomes apparent that the New Silk Road is not a one way street. |
| business insider brian wang: The Act of Documenting Brian Winston, Gail Vanstone, Chi Wang, 2017-01-26 A critical review of documentary in the 21st century. |
| business insider brian wang: Delivering the Digital Restaurant Carl Orsbourn, Meredith Sandland, 2021-10-12 The omnichannel disruption that upended retail has finally come to the restaurant industry. Restaurateurs must shift how they think, behave, and invest to survive and thrive. Today's consumers are well-conditioned in their expectations: they want the same tech-savvy, on-demand, and frictionless interactions with restaurants that they get in every other vertical. If you think your 1,000-unit restaurant chain is too big to fail, remember that 1,000-unit Sears closed nearly all of its stores after it filed for bankruptcy in February 2019. If you think your local family independent restaurant is too beloved to fail, remember the Amazon effect changed the face of main street and traditional retailing. Delivering the Digital Restaurant explores the massive disruption facing American restaurants through first-hand accounts of food industry veterans and start-up entrepreneurs innovating the future of food. Combining sociological observations, rich industry data, and insider knowledge, Delivering paints a picture of how food is evolving and how you as a leader, owner, or operator can successfully innovate and meet the new consumer demands to capitalize on the opportunities ahead. Those who understand this digital disruption will be better positioned to embrace the innovation that consumers are demanding. Those who resist will surely be left behind. |
| business insider brian wang: Kamala's Way Dan Morain, 2021-01-12 A revelatory biography of the first Black woman to stand for Vice President, charting how the daughter of two immigrants in segregated California became one of this country’s most effective power players. There’s very little that’s conventional about Kamala Harris, and yet her personal story also represents the best of America. She grew up the eldest daughter of a single mother, a no-nonsense cancer researcher who emigrated from India at the age of nineteen in search of a better education. She and her husband, an accomplished economist from Jamaica, split up when Kamala was only five. The Kamala Harris the public knows today is tough, smart, quick-witted, and demanding. She’s a prosecutor—her one-liners are legendary—but she’s more reticent when it comes to sharing much about herself, even in her memoirs. Fortunately, former Los Angeles Times reporter Dan Morain has been there from the start. In Kamala’s Way, he charts her career from its beginnings handling child molestation cases and homicides for the Alameda County District Attorney’s office and her relationship as a twenty-nine-year-old with the most powerful man in the state: married Assembly Speaker Willie Brown, a relationship that would prove life-changing. Morain takes readers through Harris’s years in the San Francisco District Attorney’s Office, explores her audacious embrace of the little-known Barack Obama, and shows the sharp elbows she deployed to make it to the US Senate. He analyzes her failure as a presidential candidate and the behind-the-scenes campaign she waged to land the Vice President spot. Along the way, he paints a vivid picture of her values and priorities, the kind of people she brings into her orbit, the sorts of problems she’s good at solving, and the missteps, risks, and bold moves she’s made on her way to the top. Kamala’s Way is essential reading for all Americans curious about the woman standing by Joe Biden’s side. |
| business insider brian wang: Eternal Putin? J. L. Black, 2023-01-24 The short period of time stretching from the dramatic Constitutional amendments of January 2020, to the war launched by Vladimir Putin against Ukraine in February, 2022, marks a sharp turning point in post-Soviet Russian history. The author explains how Russia got to that point of war. Although Putin, termed ‘eternal’ because of amendments that allow him to run for two more terms as president, is everywhere in it, the book is a study of Russia writ large. It features the political uproar over the Navalny phenomenon, the ravages of the pandemic, manifestations of climate change, and intensifying confrontations between Russia on one side, Ukraine, NATO and the US on the other. The book provides a who, what, where and when of the short but volatile period prior to the outbreak of war, and offers a tentative why it happened. Discussed, too, are the highs and lows of Putin’s popularity; the effectiveness, or not, of economic sanctions, and Moscow’s ‘pivot to the east’. Whereas Putin is a more obvious villain in the unhappy tale, the author makes it clear that Ukrainian and Western leaders are by no means blameless for this state of affairs. |
| business insider brian wang: The One Device Brian Merchant, 2017-06-20 The secret history of the invention that changed everything-and became the most profitable product in the world. The One Device is a tour de force, with a fast-paced edge and heaps of analytical insight.-Ashlee Vance, New York Times bestselling author of Elon Musk A stunning book. You will never look at your iPhone the same way again. -Dan Lyons, New York Times bestselling author of Disrupted Odds are that as you read this, an iPhone is within reach. But before Steve Jobs introduced us to the one device, as he called it, a cell phone was merely what you used to make calls on the go. How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino-based on his exclusive interviews with the engineers, inventors, and developers who guided every stage of the iPhone's creation. This deep dive takes you from inside One Infinite Loop to 19th century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious suicide factories. It's a firsthand look at how the cutting-edge tech that makes the world work-touch screens, motion trackers, and even AI-made their way into our pockets. The One Device is a roadmap for design and engineering genius, an anthropology of the modern age, and an unprecedented view into one of the most secretive companies in history. This is the untold account, ten years in the making, of the device that changed everything. |
| business insider brian wang: Camera Geologica Siobhan Angus, 2024-02-16 In Camera Geologica Siobhan Angus tells the history of photography through the minerals upon which the medium depends. Challenging the emphasis on immateriality in discourses on photography, Angus focuses on the inextricable links between image-making and resource extraction, revealing how the mining of bitumen, silver, platinum, iron, uranium, and rare earth elements is a precondition of photography. Photography, Angus contends, begins underground and, in photographs of mines and mining, frequently returns there. Through a materials-driven analysis of visual culture, she illustrates histories of colonization, labor, and environmental degradation to expose the ways in which photography is enmeshed within and enables global extractive capitalism. Angus places nineteenth-century photography in dialogue with digital photography and its own entangled economies of extraction, demonstrating the importance of understanding photography’s complicity in the economic, geopolitical, and social systems that order the world. |
| business insider brian wang: Orchestration James Reilly, 2021 Learning China's history lessons -- Orchestrating China's economic statecraft -- Never let a crisis go to waste : Beijing's economic statecraft across Western Europe -- Creating a region : China's economic statecraft in Central and Eastern Europe -- Engaging North Korea -- Crossing lines : China's economic statecraft in Myanmar. |
| business insider brian wang: The Leader's Character Dr. Gregory L. Cruell, 2023-02-28 The Department Of Defense Dictionary of Military and Associated Terms defines responsibility as, the obligation to carry forward an assigned task to a successful conclusion. With responsibility comes authority to direct and take the necessary action to ensure success. Simply put, the practicing and developing leader has the ability to respond. This book is about the leader's responsibility to never stop reinforcing and developing character that people want to follow. No organization is going to place someone in a position of responsibility without trusting or believing that the leader possesses the character and necessary ability for successful accomplishment of it's most important task; leading the organization's people. |
| business insider brian wang: The Despot's Apprentice Brian Klaas, 2017-12-07 Donald Trump isn't a despot. But he is increasingly acting like a despot's apprentice. Whether it's attacking the press, threatening the rule of law, or staffing the White House with family members and cronies, Trump is borrowing moves from the world's dictators. The president's bizarre adoration of global strongmen has also transformed US foreign policy into a powerful force cheerleading some of the world's worst regimes. An expert on authoritarianism, Brian Klaas is well placed to recognise the warning signs of tyranny. He argues forcefully that with every autocratic tactic or tweet, Trump further erodes democratic norms in the world's most powerful democracy. The Despot's Apprentice is an urgent exploration of the unique threat that Trump poses to global democracy-and how to save it from him before it's too late. |
| business insider brian wang: One Person, No Vote Carol Anderson, 2018-09-11 As featured in the documentary All In: The Fight for Democracy Finalist for the PEN/John Kenneth Galbraith Award for Nonfiction Longlisted for the National Book Award in Nonfiction Named one of the Best Books of the Year by: Washington Post * Boston Globe * NPR* Bustle * BookRiot * New York Public Library From the award-winning, New York Times bestselling author of White Rage, the startling--and timely--history of voter suppression in America, with a foreword by Senator Dick Durbin. In her New York Times bestseller White Rage, Carol Anderson laid bare an insidious history of policies that have systematically impeded black progress in America, from 1865 to our combustible present. With One Person, No Vote, she chronicles a related history: the rollbacks to African American participation in the vote since the 2013 Supreme Court decision that eviscerated the Voting Rights Act of 1965. Known as the Shelby ruling, this decision effectively allowed districts with a demonstrated history of racial discrimination to change voting requirements without approval from the Department of Justice. Focusing on the aftermath of Shelby, Anderson follows the astonishing story of government-dictated racial discrimination unfolding before our very eyes as more and more states adopt voter suppression laws. In gripping, enlightening detail she explains how voter suppression works, from photo ID requirements to gerrymandering to poll closures. And with vivid characters, she explores the resistance: the organizing, activism, and court battles to restore the basic right to vote to all Americans. |
| business insider brian wang: Anarchism and Social Revolution Brian Williams, 2023-09-30 This monograph provides an update to anarchist philosophy, advocating for a paradigm shift beyond neoliberalism and liberal democracy. The book’s central thesis has two components. First, it is argued that the maximization of equal liberty requires historical progress beyond the sovereign state system. In contrast to Fukuyama’s (1992) argument that liberal democracy is the end of history, it is argued that liberalism contains two contradictions (socioeconomic inequality and the shortcoming in equal liberty inherent to state power) with the potential to propel history further. This book’s argument – libertarian social democracy – provides a framework to guide that final stage of history. Second, while anarchist philosophy offers a vision beyond the sovereign state, it can be rendered more suitable as an alternative paradigm. Specifically, it is argued that anarchism is hampered by its traditional adherence to prefigurative strategy, according to which the state cannot be used as a means to achieve a free and equal society. By contrast, libertarian social democracy incorporates a role for a democratic transitionary state (described here as gradualist anarchism) thus addressing mainstream “Hobbesian” concerns about bad anarchy (where decentralization yields a net loss in equal liberty). In so doing, the book reveals the full spectrum of anarchist strategy from prefigurative to gradualist. |
| business insider brian wang: Evangelicals and Abortion J. Cameron Fraser, 2024-04-18 Evangelicals and Abortion traces the history and theological development of evangelical involvement in the abortion issue, and recommends some models of a biblically based response, with particular attention to the United States in the wake of the reversal of Roe v. Wade in 2022. |
| business insider brian wang: Organizational Behavior Christopher P. Neck, Jeffery D. Houghton, Emma L. Murray, 2019-01-02 Why does organizational behavior matter—isn’t it just common sense? Organizational Behavior: A Skill-Building Approach helps students answer this question by providing insight into OB concepts and processes through an interactive skill-building approach. Translating the latest research into practical applications, authors Christopher P. Neck, Jeffery D. Houghton, and Emma L. Murray unpack how managers can develop essential skills to unleash the potential of their employees. The text examines how individual characteristics, group dynamics, and organizational factors affect performance, motivation, and job satisfaction, providing students with a holistic understanding of OB. Packed with critical thinking opportunities, experiential exercises, and self-assessments, the new Second Edition provides students with a fun, hands-on introduction to the fascinating world of OB. This title is accompanied by a complete teaching and learning package. |
| business insider brian wang: Global Issues 2021 Edition CQ Researcher,, 2020-08-13 Written by award-winning CQ Researcher journalists, this collection of non-partisan reports offers an in-depth examination of today’s most pressing global issues. With reports ranging from preparation for global pandemics, protest movements around the world, and environmental degradation, the 2021 Edition of Global Issues promotes in-depth discussion, facilitates further research, and helps readers formulate their own positions on crucial global issues. And because it’s CQ Researcher, the reports are expertly researched and written, presenting readers with all sides of an issue. Key Features Chapters follow a consistent organization, beginning with a summary of the issue, then exploring a number of key questions around the issue, next offering background to put the issue into current context, and concluding with a look ahead. A pro/con debate box in every chapter offers readers the opportunity to critically analyze and discuss the issues by exploring a debate between two experts in the field. All issues include a chronology, a bibliography, photos, charts, and figures to offer readers a more complete picture of the issue at hand. |
| business insider brian wang: Handbook of Research on Strategic Leadership in the Fourth Industrial Revolution Zeki Simsek, Ciaran Heavey, Brian C. Fox, 2024-07-05 This pioneering Handbook surveys the research landscape of strategic leadership in what is referred to as the ‘Fourth Industrial Revolution’: a fusion of technologies and systems which blurs the boundaries between the digital, physical and biological spheres. |
| business insider brian wang: Big Vape Jamie Ducharme, 2021-05-25 “Fast-paced and impressively researched, this detailed account sings.” —Publishers Weekly, starred review A Publishers Weekly Top Ten Book of the Summer (2021) A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction It began with a smoke break. James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dosage. The company they built around that device, Juul Labs, would go on to become a $38 billion dollar company and draw blame for addicting a whole new generation of underage tobacco users. Time magazine reporter Jamie Ducharme follows Monsees and Bowen as they create Juul and, in the process, go from public health visionaries and Silicon Valley wunderkinds to two of the most controversial businessmen in the country. With rigorous reporting and clear-eyed prose that reads like a nonfiction thriller, Big Vape uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true. |
| business insider brian wang: Global Issues 2020 Edition CQ Researcher,, 2019-11-12 Written by award-winning CQ Researcher journalists, this collection of non-partisan reports offers an in-depth examination of today’s most pressing global issues. With reports ranging from U.S. foreign policy, cryptocurrency, and the rise in extreme weather events, the 2020 Edition of Global Issues promotes in-depth discussion, facilitates further research, and helps readers formulate their own positions on crucial global issues. And because it’s CQ Researcher, the reports are expertly researched and written, presenting readers with all sides of an issue. Key Features Chapters follow a consistent organization, beginning with a summary of the issue, then exploring a number of key questions around the issue, next offering background to put the issue into current context, and concluding with a look ahead. A pro/con debate box in every chapter offers readers the opportunity to critically analyze and discuss the issues by exploring a debate between two experts in the field. All issues include a chronology, a bibliography, photos, charts, and figures to offer readers a more complete picture of the issue at hand. |
| business insider brian wang: Peace Beyond Borders (Intl) Vijay Mehta, 2016-05-15 How did the world’s most warlike continent become its most peaceful one? Mehta argues that the process of political integration through the European Union has eliminated the reasons for conflict, and that this same model can be exported to Africa, The Americas, Asia, Australasia, and the Middle East and North Africa region, providing a promising glimpse of world peace. |
| business insider brian wang: Race Relations in America Nikki Khanna, Noriko Matsumoto, 2021-06-14 This book is an essential resource for anyone who wants to understand race in America, drawing on research from a variety of fields to answer frequently asked questions regarding race relations, systemic racism, and racial inequality. This work is part of a series that uses evidence-based documentation to examine the veracity of claims and beliefs about high-profile issues in American culture and politics. This particular volume examines the true state of race relations and racial inequality in the United States, drawing on empirical research in the hard sciences and social sciences to answer frequently asked questions regarding race and inequality. The book refutes falsehoods, misunderstandings, and exaggerations surrounding these topics and confirms the validity of other assertions. Assembling this empirical research into one accessible place allows readers to better understand the scholarly evidence on such high-interest topics as white privilege, racial bias in criminal justice, media bias, housing segregation, educational inequality, disparities in employment, racial stereotypes, and personal attitudes about race and ethnicity in America. The authors draw from scholarly research in biology, genetics, medicine, sociology, psychology, anthropology, and economics (among many other fields) to answer these questions, and in doing so they provide readers with the information to enter any conversation about American race relations in the 21st century as informed citizens. |
| business insider brian wang: The Mediated Climate Adrienne Russell, 2023-08-08 To what extent does journalism deserve blame for the failure to address climate change over the last thirty years? Critics point out that climate coverage has often lacked necessary urgency and hewed to traditional notions of objectivity and balance that allowed powerful interests—mainly fossil fuel companies—to manufacture doubt. Climate journalism, however, developed alongside the digital media landscape, which is characterized by rampant misinformation, political polarization, unaccountable tech companies, unchecked corporate power, and vast inequalities. Under these circumstances, journalism struggled, and bad actors flourished, muddling messages while emissions mounted and societies struggled to avert catastrophe. The Mediated Climate explores the places where the climate and information crises meet, examining how journalism, activism, corporations, and Big Tech compete to influence the public. Adrienne Russell argues that the inadequate response to climate change is intertwined with the profound challenges facing the communications environment. She demonstrates that the information crisis is driven not only by technological changes but also by concentrated power that predates the rise of digital media companies. Efforts to improve climate coverage must take into account the larger social and material contexts in which journalism operates and the broader power dynamics that shape public discourse. Drawing on interviews with journalists and activists, Russell considers the ways recent movements are battling misinformation. She offers timely recommendations to foster engagement with climate issues and calls on readers to join in efforts to reshape the media landscape to better serve the public interest. |
| business insider brian wang: The Bartering Mindset Brian C. Gunia, 2019-02-08 We use money to solve our everyday problems, and it generally works well. Despite its economic benefits, however, money has a psychological downside: it trains us to think about negotiations narrow-mindedly, leading us to negotiate badly. Suggesting that we need a non-monetary mindset to negotiate better, The Bartering Mindset shows us how to look outside the monetary economy - to the bartering economies of the past, where people traded what they had for what they needed. The book argues that, because of the economic difficulties associated with bartering, barterers had to use a more sophisticated form of negotiation - a strategic approach that can make us master negotiators today. This book immerses readers in the assumptions made by barterers, collectively referred to as the bartering mindset, and then demonstrates how to apply this mindset to modern, monetary negotiations. The Bartering Mindset concludes that our individual, organizational, and social problems fester for a predictable reason: we apply a monetary mindset to our negotiations, leading to suboptimal thinking, counterproductive behaviors, and disappointing outcomes. By offering the bartering mindset as an alternative, this book will help people negotiate better and thrive. |
| business insider brian wang: Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business Ujwal Arkalgud, Jason Partridge, 2020-01-17 Consumer culture is becoming increasingly diverse. Markets are fragmenting. More bespoke solutions are stealing share from companies who innovate for the masses. Yet companies continue to use practices that assume the opposite, creating a fundamental disconnect between why a company does what it does, and why people buy from that company. Understanding what microcultures are and how they work can help counter this. This book will provide current and future leaders with a learnable, teachable, repeatable, and most importantly, scalable framework with which to drive true organizational transformation. It will help leaders get past the industry-led lens that they've unknowingly become accustomed to and explore opportunities through a purely consumer-led, empathic lens. It will enable you to create solutions for the influential microcultures today, that will shape the macrocultures that will impact your business tomorrow. |
| business insider brian wang: The New Advertising Valerie K. Jones, Ruth E. Brown Ph.D., Ming Wang, 2016-09-19 The era of big data has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring. |
| business insider brian wang: Marissa Mayer and the Fight to Save Yahoo! Nicholas Carlson, 2015-01-06 A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing? Marissa Mayer and the Fight to Save Yahoo! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape. |
| business insider brian wang: Political Assassins, Terrorists and Related Conspiracies in American History Scott P. Johnson, 2020-11-11 Political assassinations and terrorism have both outraged and fascinated the public throughout American history, particularly in the modern era. Providing biographical summaries of more than 100 assassins and terrorists, this book aims at a more complete understanding of the motivations behind violent extremism. The lives of the subjects are analyzed with a focus on psychological and ideological factors, along with details of investigations and criminal trials. Conspiracy theories are evaluated for credibility. Social media features prominently in explaining political violence by members of extremist groups in the 21st century, including radical Islamic terrorists, anti-abortion activists and white supremacists. |
| business insider brian wang: Power, Constraint, and Policy Change Robert M. Howard, Christine H. Roch, Susanne Schorpp, Shane A. Gleason, 2021-02-01 Power, Constraint, and Policy Change analyzes state court influence on state education finance reform. Beginning in the early 1970s litigants began filing suits in state courts to change state education funding in order to prevent disparities in education resources between wealthy and poor communities. These cases represent a fundamental policy debate in American society, pitting the importance of education against the cost and method of funding it. Through education finance, the authors explore how and why courts often end up determining and resolving policy funding debates. Education funding has involved both the federal constitution and state constitutions, as well as legislation and court-mandated remedies, which, ultimately, determine who and how we pay for this critical American value. |
| business insider brian wang: Marketing Analysis in Sport Business Kevin K Byon, Brian H Yim, James J. Zhang, 2022-07-15 This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business. |
| business insider brian wang: The Insider's Guide to Culture Change Siobhan McHale, 2020-02-11 Culture transformation expert Siobhan McHale defines culture simply: “It’s how things work around here.” The secret to the success or failure of any business boils down to its culture. From disengaged employees to underserved customers, business failures invariably stem from a culture problem. In The Insider’s Guide to Culture Change, acclaimed culture transformation expert and global executive Siobhan McHale shares her proven four-step process to demystifying culture transformation and starting down the path to positive change. Many leaders and managers struggle to get a handle on exactly what culture is and how pervasive its impact is throughout an organization. Some try to change the culture by publishing a statement of core values but soon find that no meaningful change happens. Others try to unify the culture around a set of shared goals that satisfy shareholders but find their efforts backfire as stressed employees throw their hands up because “leadership just doesn’t get it.” Others implement expensive new IT systems to try to bring about change, only to find that employees find “workarounds” and soon go back to their old ways. The Insider’s Guide to Culture Change walks readers through McHale’s four-step process to culture transformation, including how to: Understand what “corporate culture” really is and how it impacts every aspect of the way your organization operates Analyze where your culture is broken or not adding maximum value Unlock the power of reframing roles within your company to empower and engage your employees Utilize proven methods and tools to break through deeply embedded patterns and change your company mind-set Keep the momentum going by consolidating gains and maintaining your foot on the change accelerator With The Insider’s Guide to Culture Change, watch your employees go from followers to change leaders who drive an agile culture that constantly outperforms. |
| business insider brian wang: Laziness Does Not Exist Devon Price, 2022-01-04 A social psychologist uncovers the psychological basis of the laziness lie, which originated with the Puritans and has ultimately created blurred boundaries between work and life with modern technologies and offers advice for not succumbing to societal pressure to do more. |
| business insider brian wang: Are We Living in a Disaster Movie? Brian A. Shaer, 2022-08-04 Some periods of history contain so many compounded disasters they seem to be inspired by disaster movies. In the early 2020s, the Covid-19 pandemic upended the world and thrust populations into a state of uncertainty and fear--as seen in movies like Outbreak, The Towering Inferno or Armageddon. Birthed from the author's original research on disaster movies, this book argues that the life cycle of Covid closely parallels various apocalyptic films, from the personas of the main players to the strike of the cataclysm itself. To view the Covid pandemic through the language of disaster movies, the book identifies those that mirror (predict!) each stage of the Covid pandemic, analyzing the similarities between the films and real-life events. A filmography of the featured disaster movies concludes the book. |
| business insider brian wang: Media Ethics Clifford G. Christians, Mark Fackler, Peggy J. Kreshel, William J. Brown, Yayu Feng, Holly K. Overton, Kathy Brittain Richardson, 2024-06-26 Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication. This textbook provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating awareness and critical reflection of ethical issues. In each chapter, the authors examine case studies spanning several continents and geopolitical and cultural contexts. To provide a framework for analyzing the cases and exploring the steps in moral reasoning, the book introduces the Potter Box, a powerful tool for moral analysis. Focusing on a wide range of ethical issues faced by media practitioners and news organizations, the cases in this new twelfth edition include the most prominent concerns in journalism, broadcasting, advertising, public relations, and entertainment today. It explores new topics such as the use of ChatGPT in newsrooms, the privacy implications of biometric technologies, the role of public relations in political campaigns, and advertisers’ approach to sustainability and climate change. This core textbook is ideal for classes in media and communication ethics, journalism, public relations, advertising, entertainment media, and popular culture. Online instructor and student resources, including video introductions to each chapter, PowerPoint slides, sample discussion and exam questions, and links to further resources, are available at www.routledgelearning.com/mediaethics. |
| business insider brian wang: The Liberal Media Industrial Complex Mark Dice, 2019-11-12 The “media” used to mean television, radio, newspapers, and magazines; but today it largely involves social media, which has swallowed up all of these other forms and is now controlled by a small group of Silicon Valley titans who decide what billions of people are able to see and hear online. The convergence of old technology and new has centralized unimaginable power into the hands of a few gigantic corporations that now dictate how we communicate with each other and perceive the outside world. Media analyst Mark Dice details how the rise of social media that tipped the balance of power regarding the production and distribution of information has also resulted in a massive backslash from those conspiring to regain the influence they once held. Now conservatives are experiencing widespread censorship as the tech giants scramble to put the genie back in the bottle. The liberal media has launched an information war against President Trump and his supporters, and are using their monopolies to manipulate public opinion in order to further their aims of a socialist revolution. <br><br> |
| business insider brian wang: The Politics of United States Foreign Policy James M. Scott, Jerel A. Rosati, 2023-06-22 What are the factors that shape and determine the foreign policy choices of the United States? The Politics of United States Foreign Policy helps students consider the players, processes, and politics that drive US decisions and involvement in foreign policy. Blending substance, theory, and stimulating analysis, James Scott and Jerel Rosati emphasize that society, government, and global forces play a role in the struggle over competing values when it comes to foreign policymaking. The book discusses historical patterns, the president’s ability to influence both at home and abroad, and the tension between democracy and national security. The Eighth Edition has been updated to cover developments since the end of the Trump administration, the transition to the Biden administration, the challenges of changing international and domestic contexts, and the increasingly partisan political environment. It also incorporates key recent national and international developments, including the global pandemic, the Russian invasion of Ukraine, US global reengagement, and competition between the US and key rivals like China and Russia. |
| business insider brian wang: Amateur Filmmaking Laura Rascaroli, Gwenda Young, Barry Monahan, 2014-02-27 With the advent of digital filmmaking and critical recognition of the relevance of self expression, first-person narratives, and personal practices of memorialization, interest in the amateur moving image has never been stronger. Bringing together key scholars in the field, and revealing the rich variety of amateur filmmaking-from home movies of Imperial India and film diaries of life in contemporary China, to the work of leading auteurs such as Joseph Morder and Péter Forgács-Amateur Filmmaking highlights the importance of amateur cinema as a core object of critical interest across an array of disciplines. With contributions on the role of the archive, on YouTube, and on the impact of new technologies on amateur filmmaking, these essays offer the first comprehensive examination of this growing field. |
| business insider brian wang: The BRICS and the Future of Global Order Oliver Stuenkel, 2020-02-03 The transformation of the BRIC acronym from an investment term into a household name of international politics and into a semi-institutionalized political outfit (called BRICS, with a capital ‘S’), is one of the defining developments in international politics in the past decades. While the concept is now commonly used in the general public debate and international media, there has not yet been a comprehensive and scholarly analysis of the history of the BRICS term. The BRICS and the Future of Global Order, Second Edition offers a definitive reference history of the BRICS as a term and as an institution—a chronological narrative and analytical account of the BRICS concept from its inception in 2001 to the political grouping it is today. In addition, it analyzes what the rise of powers like Brazil, Russia, India, China, and South Africa means for the future of global order. Will the BRICS countries seek to establish a parallel system with its own distinctive set of rules, institutions, and currencies of power, rejecting key tenets of liberal internationalism, are will they seek to embrace the rules and norms that define today’s Western-led order? |
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys and….
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going….
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, especially one that….
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the person who has or….
AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned before it happens: 2. made….
LEVERAGE | English meaning - Cambridge Dictionary
LEVERAGE definition: 1. the action or advantage of using a lever: 2. power to influence people and get the results you….
ENTREPRENEUR | English meaning - Cambridge Dictionary
ENTREPRENEUR definition: 1. someone who starts their own business, especially when this involves seeing a new opportunity….
CULTIVATE | English meaning - Cambridge Dictionary
CULTIVATE definition: 1. to prepare land and grow crops on it, or to grow a particular crop: 2. to try to develop and….
EQUITY | English meaning - Cambridge Dictionary
EQUITY definition: 1. the value of a company, divided into many equal parts owned by the shareholders, or one of the….
LIAISE | English meaning - Cambridge Dictionary
LIAISE definition: 1. to speak to people in other organizations, etc. in order to work with them or exchange….
BUSINESS | English meaning - Cambridg…
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a …
VENTURE | English meaning - Cambridg…
VENTURE definition: 1. a new activity, usually in business, that involves risk or …
ENTERPRISE | English meaning - Cambridg…
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and …
INCUMBENT | English meaning - Cambridg…
INCUMBENT definition: 1. officially having the named position: 2. to be …
AD HOC | English meaning - Cambridg…
AD HOC definition: 1. made or happening only for a particular purpose or need, not …
