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| business intelligence product manager: Building Products for the Enterprise Blair Reeves, Benjamin Gaines, 2018-03-09 If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed |
| business intelligence product manager: Business Analytics for Managers Gert Laursen, Jesper Thorlund, 2010-07-13 While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!—Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results Deliver the right decision support to the right people at the right time Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions. Take a look inside and find: Proven guidance on developing an information strategy Tips for supporting your company's ability to innovate in the future by using analytics Practical insights for planning and implementing BA How to use information as a strategic asset Why BA is the next stepping-stone for companies in the information age today Discussion on BA's ever-increasing role Improve your business's decision making. Align your business processes with your business's objectives. Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business. |
| business intelligence product manager: Data Science For Dummies Lillian Pierson, 2021-08-20 Monetize your company’s data and data science expertise without spending a fortune on hiring independent strategy consultants to help What if there was one simple, clear process for ensuring that all your company’s data science projects achieve a high a return on investment? What if you could validate your ideas for future data science projects, and select the one idea that’s most prime for achieving profitability while also moving your company closer to its business vision? There is. Industry-acclaimed data science consultant, Lillian Pierson, shares her proprietary STAR Framework – A simple, proven process for leading profit-forming data science projects. Not sure what data science is yet? Don’t worry! Parts 1 and 2 of Data Science For Dummies will get all the bases covered for you. And if you’re already a data science expert? Then you really won’t want to miss the data science strategy and data monetization gems that are shared in Part 3 onward throughout this book. Data Science For Dummies demonstrates: The only process you’ll ever need to lead profitable data science projects Secret, reverse-engineered data monetization tactics that no one’s talking about The shocking truth about how simple natural language processing can be How to beat the crowd of data professionals by cultivating your own unique blend of data science expertise Whether you’re new to the data science field or already a decade in, you’re sure to learn something new and incredibly valuable from Data Science For Dummies. Discover how to generate massive business wins from your company’s data by picking up your copy today. |
| business intelligence product manager: E-Business Intelligence Bernard Liautaud, 2001 Publisher Fact Sheet How to leverage corporate information for reduced costs & increased profits. |
| business intelligence product manager: Business Intelligence Roadmap Larissa Terpeluk Moss, S. Atre, 2003 This software will enable the user to learn about business intelligence roadmap. |
| business intelligence product manager: Business Intelligence Tools for Small Companies Albert Nogués, Juan Valladares, 2017-05-25 Learn how to transition from Excel-based business intelligence (BI) analysis to enterprise stacks of open-source BI tools. Select and implement the best free and freemium open-source BI tools for your company’s needs and design, implement, and integrate BI automation across the full stack using agile methodologies. Business Intelligence Tools for Small Companies provides hands-on demonstrations of open-source tools suitable for the BI requirements of small businesses. The authors draw on their deep experience as BI consultants, developers, and administrators to guide you through the extract-transform-load/data warehousing (ETL/DWH) sequence of extracting data from an enterprise resource planning (ERP) database freely available on the Internet, transforming the data, manipulating them, and loading them into a relational database. The authors demonstrate how to extract, report, and dashboard key performance indicators (KPIs) in a visually appealing format from the relational database management system (RDBMS). They model the selection and implementation of free and freemium tools such as Pentaho Data Integrator and Talend for ELT, Oracle XE and MySQL/MariaDB for RDBMS, and Qliksense, Power BI, and MicroStrategy Desktop for reporting. This richly illustrated guide models the deployment of a small company BI stack on an inexpensive cloud platform such as AWS. What You'll Learn You will learn how to manage, integrate, and automate the processes of BI by selecting and implementing tools to: Implement and manage the business intelligence/data warehousing (BI/DWH) infrastructure Extract data from any enterprise resource planning (ERP) tool Process and integrate BI data using open-source extract-transform-load (ETL) tools Query, report, and analyze BI data using open-source visualization and dashboard tools Use a MOLAP tool to define next year's budget, integrating real data with target scenarios Deploy BI solutions and big data experiments inexpensively on cloud platforms Who This Book Is For Engineers, DBAs, analysts, consultants, and managers at small companies with limited resources but whose BI requirements have outgrown the limitations of Excel spreadsheets; personnel in mid-sized companies with established BI systems who are exploring technological updates and more cost-efficient solutions |
| business intelligence product manager: Adaptive Business Intelligence Zbigniew Michalewicz, Martin Schmidt, Matthew Michalewicz, Constantin Chiriac, 2006-12-02 Adaptive business intelligence systems combine prediction and optimization techniques to assist decision makers in complex, rapidly changing environments. These systems address fundamental questions: What is likely to happen in the future? What is the best course of action? Adaptive Business Intelligence explores elements of data mining, predictive modeling, forecasting, optimization, and adaptability. The book explains the application of numerous prediction and optimization techniques, and shows how these concepts can be used to develop adaptive systems. Coverage includes linear regression, time-series forecasting, decision trees and tables, artificial neural networks, genetic programming, fuzzy systems, genetic algorithms, simulated annealing, tabu search, ant systems, and agent-based modeling. |
| business intelligence product manager: Business Intelligence David Loshin, 2012-11-27 Business Intelligence: The Savvy Managers Guide, Second Edition, discusses the objectives and practices for designing and deploying a business intelligence (BI) program. It looks at the basics of a BI program, from the value of information and the mechanics of planning for success to data model infrastructure, data preparation, data analysis, integration, knowledge discovery, and the actual use of discovered knowledge. Organized into 21 chapters, this book begins with an overview of the kind of knowledge that can be exposed and exploited through the use of BI. It then proceeds with a discussion of information use in the context of how value is created within an organization, how BI can improve the ways of doing business, and organizational preparedness for exploiting the results of a BI program. It also looks at some of the critical factors to be taken into account in the planning and execution of a successful BI program. In addition, the reader is introduced to considerations for developing the BI roadmap, the platforms for analysis such as data warehouses, and the concepts of business metadata. Other chapters focus on data preparation and data discovery, the business rules approach, and data mining techniques and predictive analytics. Finally, emerging technologies such as text analytics and sentiment analysis are considered. This book will be valuable to data management and BI professionals, including senior and middle-level managers, Chief Information Officers and Chief Data Officers, senior business executives and business staff members, database or software engineers, and business analysts. - Guides managers through developing, administering, or simply understanding business intelligence technology - Keeps pace with the changes in best practices, tools, methods and processes used to transform an organization's data into actionable knowledge - Contains a handy, quick-reference to technologies and terminology |
| business intelligence product manager: IBM Cognos Business Intelligence v10 Sangeeta Gautam, 2012-11-20 Maximize the Value of Business Intelligence with IBM Cognos v10 -- Hands-on, from Start to Finish This easy-to-use, hands-on guide brings together all the information and insight you need to drive maximum business value from IBM Cognos v10. Long-time IBM Cognos expert and product designer Sangeeta Gautam thoroughly illuminates Cognos BI v10’s key capabilities: analysis, query, reporting, and dashboards. Gautam shows how to take full advantage of each key IBM Cognos feature, including brand-new innovations such as Active Reports and the new IBM Cognos Workspace report consumption environment. She concludes by walking you through successfully planning and implementing an integrated business intelligence solution using IBM’s best-practice methodologies. The first and only guide of its kind, IBM Cognos Business Intelligence v10 offers expert insights for BI designers, architects, developers, administrators, project managers, nontechnical end-users, and partners throughout all areas of the business—from sales and marketing to operations and lines of business. If you’re pursuing official IBM Cognos certification, you’ll also find Cognos certification sample questions and information to help you with the certification process. Coverage Includes • Understanding IBM Cognos BI’s components and open, extensible architecture • Working with IBM Cognos key “studio” tools: Analysis Studio, Query Studio, Report Studio, and Event Studio • Developing and managing powerful reports that draw on the rich capabilities of IBM Cognos Workspace and Workspace Advanced • Designing Star Schema databases and metadata models to answer the questions your organization cares about most • Efficiently maintaining and systematically securing IBM Cognos BI environments and their objects • Using IBM Cognos Connection as your single point of entry to all corporate data • Building interactive, easy-to-manage Active Reports for casual business users • Using new IBM Cognos BI v10.1 Dynamic Query Mode (DQM) to improve performance with complex heterogeneous data • Identifying, exploring, and exploiting hidden data relationships • Creating quick ad hoc queries that deliver fast answers • Establishing user and administrator roles |
| business intelligence product manager: API Analytics for Product Managers Deepa Goyal, Kin Lane, 2023-02-21 Research, strategize, market, and continuously measure the effectiveness of APIs to meet your SaaS business goals with this practical handbook Key FeaturesTransform your APIs into revenue-generating entities by turning them into productsMeet your business needs by improving the way you research, strategize, market, and measure resultsCreate and implement a variety of metrics to promote growthBook Description APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation? API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development. Of course, it's not all about the product—as any good product manager knows; you need to understand your customers' needs, expectations, and satisfaction too. Once you've gathered your data, you'll need to be able to derive actionable insights from it. This is where the book covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals. By the end of this book, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs. What you will learnBuild a long-term strategy for an APIExplore the concepts of the API life cycle and API maturityUnderstand APIs from a product management perspectiveCreate support models for your APIs that scale with the productApply user research principles to APIsExplore the metrics of activation, retention, engagement, and churnCluster metrics together to provide contextExamine the consequences of gameable and vanity metricsWho this book is for If you're a product manager, engineer, or product executive charged with making the most of APIs for your SaaS business, then this book is for you. Basic knowledge of how APIs work and what they do is essential before you get started with this book, since the book covers the analytical side of measuring their performance to help your business grow. |
| business intelligence product manager: Smart Business Intelligence Solutions with Microsoft SQL Server 2008 Lynn Langit, Kevin S. Goff, Davide Mauri, Sahil Malik, John Welch, 2009-02-04 Get the end-to-end instruction you need to design, develop, and deploy more effective data integration, reporting, and analysis solutions using SQL Server 2008—whether you’re new to business intelligence (BI) programming or a seasoned pro. With real-world examples and insights from an expert team, you’ll master the concepts, tools, and techniques for building solutions that deliver intelligence—and business value—exactly where users want it. Discover how to: Manage the development life cycle and build a BI team Dig into SQL Server Analysis Services, Integration Services, and Reporting Services Navigate the Business Intelligence Development Studio (BIDS) Write queries that rank, sort, and drill down on sales data Develop extract, transform, and load (ETL) solutions Add a source code control system Help secure packages for deployment via encryption and credentials Use MDX and DMX Query Designers to build reports based on OLAP cubes and data mining models Create and implement custom objects using .NET code View reports in Microsoft Office Excel and Office SharePoint Serverook |
| business intelligence product manager: The Support of Decision Processes with Business Intelligence and Analytics Martin Kowalczyk, 2017-08-22 In his research, Martin Kowalczyk empirically investigates the challenges of designing and establishing successful decision support with Business Intelligence and Analytics (BI&A). The results from his work elucidate organizational and individual perspectives of BI&A support in decision processes. The organizational perspective considers the processual aspects of decision making and addresses process phases, roles and their interactions. The individual perspective reflects upon decision making of human individuals including their cognition and behaviors involved in decision making. The support of managerial decision making with BI&A gains increasing priority for many businesses in their desire to achieve better decision outcomes and improved organizational performance. |
| business intelligence product manager: The Product Book: How to Become a Great Product Manager Product School, Josh Anon, 2017-05 Nobody asked you to show up. Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School's curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed! |
| business intelligence product manager: Practical Web Analytics for User Experience Michael Beasley, 2013-06-21 Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. - Discover concrete information on how web analytics data support user research and user-centered design - Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need - Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders |
| business intelligence product manager: Take Charge Product Management: Time-Tested Tips, Tactics and Tools for the New Or Improved Product Manager Greg Geracie, 2010-07 Unlock your product management potential and achieve breakthrough performance for your products and company! If you're looking for an effective and proven approach to product management – one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error – this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful. Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value. Learn how to: • Understand what's expected of you at each stage of your company's growth • Add value to your organization by understanding your executives' expectations • Evaluate the range of product management approaches available • Gather the mission-critical information you need to succeed • Develop an effective vision for your offering • Align your organization behind your product decisions • Form cross-functional teams and synchronize with the development team • Shift from reactive to proactive product management • Document your results |
| business intelligence product manager: Internet Business Intelligence David Vine, 2000 Business intelligence--the acquisition, management, and utilization of information--is crucial in the global marketplace of the 21st century. This savvy handbook explains how even the smallest firm can use inexpensive Web resources to create an Internet Business Intelligence System (IBIS) that rivals the multimillion-dollar systems of Fortune 500 companies. IBIS tracks competitors, explore markets, and evaluates opportunities and risks. It can also be used to launch a business, find customers, test new products, and increase sales. |
| business intelligence product manager: The Product Manager's Toolkit Gabriel Steinhardt, 2010-04-15 Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. The Product Manager’s Toolkit book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management. |
| business intelligence product manager: Successful Business Intelligence: Secrets to Making BI a Killer App Cindi Howson, 2007-12-17 Praise for Successful Business Intelligence If you want to be an analytical competitor, you've got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It's required reading for quantitatively oriented strategists and the technologists who support them. --Thomas H. Davenport, President's Distinguished Professor, Babson College and co-author, Competing on Analytics When used strategically, business intelligence can help companies transform their organization to be more agile, more competitive, and more profitable. Successful Business Intelligence offers valuable guidance for companies looking to embark upon their first BI project as well as those hoping to maximize their current deployments. --John Schwarz, CEO, Business Objects A thoughtful, clearly written, and carefully researched examination of all facets of business intelligence that your organization needs to know to run its business more intelligently and exploit information to its fullest extent. --Wayne Eckerson, Director, TDWI Research Using real-world examples, Cindi Howson shows you how to use business intelligence to improve the performance, and the quality, of your company. --Bill Baker, Distinguished Engineer & GM, Business Intelligence Applications, Microsoft Corporation This book outlines the key steps to make BI an integral part of your company's culture and demonstrates how your company can use BI as a competitive differentiator. --Robert VanHees, CFO, Corporate Express Given the trend to expand the business analytics user base, organizations are faced with a number of challenges that affect the success rate of these projects. This insightful book provides practical advice on improving that success rate. --Dan Vesset, Vice President, Business Analytics Solution Research, IDC |
| business intelligence product manager: The Innovation Mode George Krasadakis, 2020-07-29 This book presents unique insights and advice on defining and managing the innovation transformation journey. Using novel ideas, examples and best practices, it empowers management executives at all levels to drive cultural, technological and organizational changes toward innovation. Covering modern innovation techniques, tools, programs and strategies, it focuses on the role of the latest technologies (e.g., artificial intelligence to discover, handle and manage ideas), methodologies (including Agile Engineering and Rapid Prototyping) and combinations of these (like hackathons or gamification). At the same time, it highlights the importance of culture and provides suggestions on how to build it. In the era of AI and the unprecedented pace of technology evolution, companies need to become truly innovative in order to survive. The transformation toward an innovation-led company is difficult – it requires a strong leadership and culture, advanced technologies and well-designed programs. The book is based on the author’s long-term experience and novel ideas, and reflects two decades of startup, consulting and corporate leadership experience. It is intended for business, technology, and innovation leaders. |
| business intelligence product manager: Product Leadership Richard Banfield, Martin Eriksson, Nate Walkingshaw, 2017-05-12 In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource. In three parts, Product Leadership helps you explore: Themes and patterns of successful teams and their leaders, and ways to attain those characteristics Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution Strategies and tactics for working with customers, agencies, partners, and external stakeholders |
| business intelligence product manager: Agile Analytics Ken Collier, 2012 Using Agile methods, you can bring far greater innovation, value, and quality to any data warehousing (DW), business intelligence (BI), or analytics project. However, conventional Agile methods must be carefully adapted to address the unique characteristics of DW/BI projects. In Agile Analytics, Agile pioneer Ken Collier shows how to do just that. Collier introduces platform-agnostic Agile solutions for integrating infrastructures consisting of diverse operational, legacy, and specialty systems that mix commercial and custom code. Using working examples, he shows how to manage analytics development teams with widely diverse skill sets and how to support enormous and fast-growing data volumes. Collier's techniques offer optimal value whether your projects involve back-end data management, front-end business analysis, or both. Part I focuses on Agile project management techniques and delivery team coordination, introducing core practices that shape the way your Agile DW/BI project community can collaborate toward success Part II presents technical methods for enabling continuous delivery of business value at production-quality levels, including evolving superior designs; test-driven DW development; version control; and project automation Collier brings together proven solutions you can apply right now--whether you're an IT decision-maker, data warehouse professional, database administrator, business intelligence specialist, or database developer. With his help, you can mitigate project risk, improve business alignment, achieve better results--and have fun along the way. |
| business intelligence product manager: Business Intelligence for Telecommunications Deepak Pareek, 2006-11-29 Bringing together market research reports, business analyst briefings, and technology references into one comprehensive volume, Business Intelligence for Telecommunications identifies those advances in both methods and technology that are being employed to inform decision-making and give companies an edge in the rapidly growing and highly co |
| business intelligence product manager: Business Intelligence For Dummies Swain Scheps, 2011-02-04 You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more. You’ll find out how to: Understand the principles and practical elements of BI Determine what your business needs Compare different approaches to BI Build a solid BI architecture and roadmap Design, develop, and deploy your BI plan Relate BI to data warehousing, ERP, CRM, and e-commerce Analyze emerging trends and developing BI tools to see what else may be useful Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision. |
| business intelligence product manager: IBM Cognos Business Intelligence V10.1 Handbook Dean Browne, Brecht Desmeijter, Rodrigo Frealdo Dumont, Armin Kamal, John Leahy, Scott Masson, Ksenija Rusak, Shinsuke Yamamoto, Martin Keen, IBM Redbooks, 2010-10-25 IBM® Cognos® Business Intelligence (BI) helps organizations meet strategic objectives and provides real value for the business by delivering the information everyone needs while also reducing the burden on IT. This IBM Redbooks® publication addresses IBM Cognos Business Intelligence V10.1. You can use this book to: - Understand core features of IBM Cognos BI V10.1 - Realize the full potential of IBM Cognos BI - Learn by example with practical scenarios This book uses a fictional business scenario to demonstrate the power of IBM Cognos BI. The book is primarily focused on the roles of Advanced Business User, Professional Report Author, Modeler, Administrator, and IT Architect. |
| business intelligence product manager: Competitive Intelligence Advantage Seena Sharp, 2009-10-19 A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage. |
| business intelligence product manager: Market Intelligence Fouad Sabry, 2024-01-24 What is Market Intelligence Market intelligence (MI) refers to the process of collecting and analyzing information that is pertinent to a company's market, including trends, monitoring of competitors, and monitoring of customers. It is a subtype of competitive intelligence (CI), which refers to the data and information that is gathered by businesses in order to provide continual insight into market trends such as the values and preferences of customers and competitors. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Market intelligence Chapter 2: Customer relationship management Chapter 3: Supply chain management Chapter 4: Business intelligence Chapter 5: Strategic management Chapter 6: Marketing management Chapter 7: Competitive advantage Chapter 8: SWOT analysis Chapter 9: Marketing strategy Chapter 10: Business performance management Chapter 11: Marketing communications Chapter 12: Customer service Chapter 13: Business analyst Chapter 14: Competitive intelligence Chapter 15: Segmenting-targeting-positioning Chapter 16: Strategic communication Chapter 17: Market research Chapter 18: Market environment Chapter 19: Customer experience Chapter 20: Social media measurement Chapter 21: Market orientation (II) Answering the public top questions about market intelligence. (III) Real world examples for the usage of market intelligence in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Market Intelligence. |
| business intelligence product manager: Business Intelligence Success Factors Olivia Parr Rud, 2009-06-02 Over the last few decades, the growth of Business Intelligence has enabled companies to streamline many processes and expand into new markets on an unprecedented scale. New BI technologies are also enabling mass collaboration and innovation. However, implementation of these BI solutions often gives rise to new challenges. Business Intelligence Success Factors shows you how to turn those challenges into opportunities by mastering five key skills. Olivia Parr Rud shares insights gained from her two decades of experience in Business Intelligence to offer the latest practices that are emerging in organizational development. Written to help enhance your understanding of the current business climate and to provide the tools necessary to thrive in this new global economy, Business Intelligence Success Factors examines the components of chaos theory, complex adaptive systems, quantum physics, and evolutionary biology. A scientific framework for these new corporate issues helps explain why developing these key competencies are critical, given the speed of change, globalization, as well as advancements in technology and Business Intelligence. Divided into four cohesive parts, Business Intelligence Success Factors explores: The current business landscape as well as the latest scientific research: today's business realities and how and why they can lead to chaos New scientific models for viewing the global economy The five essential competencies—Communication, Collaboration, Innovation, Adaptability, and Leadership—that improve an organization's ability to leverage the new opportunities in a volatile global economy Profiles of several amazing leaders who are working to make a difference Cutting-edge research and case studies via invited contributors offering a wealth of knowledge and experience Move beyond mere survival to realize breakaway success in the global economy with the practical guidance found in Business Intelligence Success Factors. |
| business intelligence product manager: Handbook of Research on Applied AI for International Business and Marketing Applications Christiansen, Bryan, Škrinjari?, Tihana, 2020-09-25 Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students. |
| business intelligence product manager: The Profit Impact of Business Intelligence Steve Williams, Nancy Williams, 2010-07-27 The Profit Impact of Business Intelligence presents an A-to-Z approach for getting the most business intelligence (BI) from a company's data assets or data warehouse. BI is not just a technology or methodology, it is a powerful new management approach that – when done right – can deliver knowledge, efficiency, better decisions, and profit to almost any organization that uses it. When BI first came on the scene, it promised a lot but often failed to deliver. The missing element was the business-centric focus explained in this book. It shows how you can achieve the promise of BI by connecting it to your organization's strategic goals, culture, and strengths while correcting your BI weaknesses. It provides a practical, process-oriented guide to achieve the full promise of BI; shows how world-class companies used BI to become leaders in their industries; helps senior business and IT executives understand the strategic impact of BI and how they can ensure a strong payoff from their BI investments; and identifies the most common mistakes organizations make in implementing BI. The book also includes a helpful glossary of BI terms; a BI readiness assessment for your organization; and Web links and extensive references for more information. - A practical, process-oriented book that will help organizations realize the promise of BI - Written by Nancy and Steve Williams, veteran consultants and instructors with hands-on, in the trenches experience in government and corporate business intelligence applications - Will help senior business and IT executives understand the strategic impact of BI and how they can help ensure a strong payoff on BI investments |
| business intelligence product manager: Implementing Business Intelligence in Your Healthcare Organization Cynthia McKinney, MBA, FHIMSS, PMP, Ray Hess, RRT, 2012-02-18 Implementing business intelligence is a strategic activity that channels the outcomes of performance throughout the healthcare organization and its stakeholders. Additionally, business intelligence provides a visual, high-level view of historical trends, current operations and predictive analysis. Through insightful chapters written by industry experts and numerous, real-world case studies, this book demonstrates myriad practical and proven steps to developing a business intelligence solution, including pre- and post-implementation issues. This book is packed with information that will help you and your organization raise awareness of hidden business intelligence, generate improved analytical data and spread the access to this new information across the continuum of care. 2012. |
| business intelligence product manager: The AI Product Manager's Handbook Irene Bratsis, 2023-02-28 Master the skills required to become an AI product manager and drive the successful development and deployment of AI products to deliver value to your organization. Purchase of the print or Kindle book includes a free PDF eBook. Key Features Build products that leverage AI for the common good and commercial success Take macro data and use it to show your customers you’re a source of truth Best practices and common pitfalls that impact companies while developing AI product Book DescriptionProduct managers working with artificial intelligence will be able to put their knowledge to work with this practical guide to applied AI. This book covers everything you need to know to drive product development and growth in the AI industry. From understanding AI and machine learning to developing and launching AI products, it provides the strategies, techniques, and tools you need to succeed. The first part of the book focuses on establishing a foundation of the concepts most relevant to maintaining AI pipelines. The next part focuses on building an AI-native product, and the final part guides you in integrating AI into existing products. You’ll learn about the types of AI, how to integrate AI into a product or business, and the infrastructure to support the exhaustive and ambitious endeavor of creating AI products or integrating AI into existing products. You’ll gain practical knowledge of managing AI product development processes, evaluating and optimizing AI models, and navigating complex ethical and legal considerations associated with AI products. With the help of real-world examples and case studies, you’ll stay ahead of the curve in the rapidly evolving field of AI and ML. By the end of this book, you’ll have understood how to navigate the world of AI from a product perspective.What you will learn Build AI products for the future using minimal resources Identify opportunities where AI can be leveraged to meet business needs Collaborate with cross-functional teams to develop and deploy AI products Analyze the benefits and costs of developing products using ML and DL Explore the role of ethics and responsibility in dealing with sensitive data Understand performance and efficacy across verticals Who this book is for This book is for product managers and other professionals interested in incorporating AI into their products. Foundational knowledge of AI is expected. If you understand the importance of AI as the rising fourth industrial revolution, this book will help you surf the tidal wave of digital transformation and change across industries. |
| business intelligence product manager: Knock 'em Dead Collection Martin Yate, 2017-12-26 New York Times bestselling author Martin Yate has helped millions of people turn their lives around by finding great jobs and managing their careers more effectively. Now his unique and proven secrets to success can be found in one place: the Knock ’em Dead Collection. Inside, you’ll find everything you need to make a successful next step: *Knock ’em Dead: The Ultimate Job Search Guide *Knock ’em Dead Cover Letters *Knock ’em Dead Resumes Whether you’re making a strategic career move or seeking your first job, with the Knock ’em Dead Collection, you’ll be better prepared to navigate the twists and turns of a long and successful career. |
| business intelligence product manager: The Manager's Guide to Competitive Intelligence John J. McGonagle, Carolyn M. Vella, 2003-09-30 There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client—his or her employer—and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. Competitive intelligence (CI) is now becoming a mature profession. With that maturation comes the need to develop and understand the how's and why's of managing CI, as distinguished from understanding how CI works. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client—his or her employer—and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. In addition to providing hints on diagnosing individual situations, many forms and checklists that the manager can use immediately are included. |
| business intelligence product manager: SAS For Dummies Stephen McDaniel, Chris Hemedinger, 2011-04-18 Created in partnership with SAS, this book explores SAS, a business intelligence software that can be used in any business setting or enterprise for data delivery, reporting, data mining, forecasting, statistical analysis, and more SAS employee and technologist Stephen McDaniel combines real-world expertise and a friendly writing style to introduce readers to SAS basics Covers crucial topics such as getting various types of data into the software, producing reports, working with the data, basic SAS programming, macros, and working with SAS and databases |
| business intelligence product manager: Business Intelligence with Looker Cookbook Khrystyna Grynko, 2024-05-24 Use Looker for visualizing data, data analysis, and reporting, and learn how to connect to your data, build dashboards and reports, and share insights with your team Key Features Explore data visualization, analysis, and reporting with Looker to gain insights from your data Connect to data sources, build dashboards, and create reports to track and share key metrics Share insights with your team to make better business decisions Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionLooker is a data analytics and business intelligence platform that allows organizations to explore, analyze, and visualize their data. It provides tools for data modeling, exploration, and visualization, enabling you to gain insights from your data to make informed business decisions. You’ll start with the basics, from setting up your Looker environments to configuring views and models using LookML. As you progress, you’ll delve into more advanced topics, such as navigating data in Explore, tailoring dashboards to your needs, and adding dynamic elements for interactivity. Along the way, you'll gain invaluable troubleshooting skills to tackle common issues and optimize your Looker usage, ensuring a smooth and seamless experience. Furthermore, the book extends your understanding beyond the basics, equipping you with the knowledge you need to develop Looker applications and seamlessly integrate them with other tools and applications. You'll also explore advanced techniques for harnessing Looker's full potential, empowering you to establish data-driven decision-making and innovation within your organization. By the end of this BI book, you'll have gained a solid understanding of how to use Looker to find important information, make tasks easier, and derive important insights.What you will learn Understand Looker's key components, including LookML, data models, and dashboards. Explore Looker's functionality, including custom fields, calculations, and visualizations. Work with Looker dashboards using dynamic elements like links and actions. Use different types of filters for dimensions to create dashboards Develop Looker applications using essential tools and frameworks Explore additional applications for the Looker organization Integrate Looker with other tools using APIs, connectors, and data pipelines Who this book is for If you’re a business analyst, data analyst, or BI developer who wants to get well-versed with the features of Looker, this book is for you. Basic knowledge of business intelligence is required to get started. |
| business intelligence product manager: Business Intelligence Career Master Plan Eduardo Chavez, Danny Moncada, 2023-08-31 Learn the foundations of business intelligence, sector trade-offs, organizational structures, and technology stacks while mastering coursework, certifications, and interview success strategies Purchase of the print or Kindle book includes a free PDF eBook Key Features Identify promising job opportunities and ideal entry point into BI Build, design, implement, and maintain BI systems successfully Ace your BI interview with author's expert guidance on certifications, trainings, and courses Book DescriptionNavigating the challenging path of a business intelligence career requires you to consider your expertise, interests, and skills. Business Intelligence Career Master Plan explores key skills like stacks, coursework, certifications, and interview advice, enabling you to make informed decisions about your BI journey. You’ll start by assessing the different roles in BI and matching your skills and career with the tech stack. You’ll then learn to build taxonomy and a data story using visualization types. Additionally, you’ll explore the fundamentals of programming, frontend development, backend development, software development lifecycle, and project management, giving you a broad view of the end-to-end BI process. With the help of the author’s expert advice, you’ll be able to identify what subjects and areas of study are crucial and would add significant value to your skill set. By the end of this book, you’ll be well-equipped to make an informed decision on which of the myriad paths to choose in your business intelligence journey based on your skill set and interests.What you will learn Understand BI roles, roadmap, and technology stack Accelerate your career and land your first job in the BI industry Build the taxonomy of various data sources for your organization Use the AdventureWorks database and PowerBI to build a robust data model Create compelling data stories using data visualization Automate, templatize, standardize, and monitor systems for productivity Who this book is for This book is for BI developers and business analysts who are passionate about data and are looking to advance their proficiency and career in business intelligence. While foundational knowledge of tools like Microsoft Excel is required, having a working knowledge of SQL, Python, Tableau, and major cloud providers such as AWS or GCP will be beneficial. |
| business intelligence product manager: The New Era of Enterprise Business Intelligence Mike Biere, 2010-08-15 A Complete Blueprint for Maximizing the Value of Business Intelligence in the Enterprise The typical enterprise recognizes the immense potential of business intelligence (BI) and its impact upon many facets within the organization—but it’s not easy to transform BI’s potential into real business value. In The New Era of Enterprise Business Intelligence, top BI expert Mike Biere presents a complete blueprint for creating winning BI strategies and infrastructure, and systematically maximizing the value of information throughout the enterprise. This product-independent guide brings together start-to-finish guidance and practical checklists for every senior IT executive, planner, strategist, implementer, and the actual business users themselves. Drawing on thousands of hours working with enterprise customers, Biere helps decision-makers choose from today’s unprecedented spectrum of options, including the latest BI platform suites and appliances. He offers practical, “in-the-trenches” insights on a wide spectrum of planning and implementation issues, from segmenting and supporting users to working with unstructured data. Coverage includes Understanding the scope of today’s BI solutions and how they fit into existing infrastructure Assessing new options such as SaaS and cloud-based technologies Avoiding technology biases and other “project killers” Developing effective RFIs/RFPs and proofs of concept Setting up competency centers and planning for skills development Crafting a better experience for all your business users Supporting the requirements of senior executives, including performance management Cost-justifying BI solutions and measuring success Working with enterprise content management, text analytics, and search Planning and constructing portals, mashups, and other user interfaces Previewing the future of BI |
| business intelligence product manager: InfoWorld , 2001-02-12 InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects. |
| business intelligence product manager: Business Analysis for Business Intelligence Bert Brijs, 2016-04-19 Aligning business intelligence (BI) infrastructure with strategy processes not only improves your organization's ability to respond to change, but also adds significant value to your BI infrastructure and development investments. Until now, there has been a need for a comprehensive book on business analysis for BI that starts with a macro view and |
| business intelligence product manager: Enterprise Business Intelligence and Data Warehousing Alan Simon, 2014-11-24 Corporations and governmental agencies of all sizes are embracing a new generation of enterprise-scale business intelligence (BI) and data warehousing (DW), and very often appoint a single senior-level individual to serve as the Enterprise BI/DW Program Manager. This book is the essential guide to the incremental and iterative build-out of a successful enterprise-scale BI/DW program comprised of multiple underlying projects, and what the Enterprise Program Manager must successfully accomplish to orchestrate the many moving parts in the quest for true enterprise-scale business intelligence and data warehousing. Author Alan Simon has served as an enterprise business intelligence and data warehousing program management advisor to many of his clients, and spent an entire year with a single client as the adjunct consulting director for a $10 million enterprise data warehousing (EDW) initiative. He brings a wealth of knowledge about best practices, risk management, organizational culture alignment, and other Critical Success Factors (CSFs) to the discipline of enterprise-scale business intelligence and data warehousing. |
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys and….
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going….
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, especially one that….
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the person who has or….
AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned before it happens: 2. made….
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys and….
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going….
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, especially one that….
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the person who has or….
AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned before it happens: 2. made….
LEVERAGE | English meaning - Cambridge Dictionary
LEVERAGE definition: 1. the action or advantage of using a lever: 2. power to influence people and get the results you….
ENTREPRENEUR | English meaning - Cambridge Dictionary
ENTREPRENEUR definition: 1. someone who starts their own business, especially when this involves seeing a new opportunity….
CULTIVATE | English meaning - Cambridge Dictionary
CULTIVATE definition: 1. to prepare land and grow crops on it, or to grow a particular crop: 2. to try to develop and….
EQUITY | English meaning - Cambridge Dictionary
EQUITY definition: 1. the value of a company, divided into many equal parts owned by the shareholders, or one of the….
LIAISE | English meaning - Cambridge Dictionary
LIAISE definition: 1. to speak to people in other organizations, etc. in order to work with them or exchange….
