| business insider american express: How to Start a Business for Free David Caplan, 2003 Most prosperous businesses are started on extremely tight budgets, and founders hustle hard to deliver innovative--or simply good--products or services. This book focuses on strategies to make great business ideas reality as cheaply as possible. |
| business insider american express: Success Michael Edmondson, 2016-03-10 To improve an individual’s capacity to process information, the self-help genre has a tremendous need for a publication that both summarizes the latest research and provides case studies. This book meets both needs and is valuable for any person interested in achieving personal or professional success. Divided into seven chapters, this publication examines the theory and practice of success and includes research from history, psychology, sociology, cognitive neuroscience, animal behavior, and other areas. |
| business insider american express: The Dollar Code Jason Hastie, 2015-03-03 Before you can control your finances, save money, and get out of debt, you must first understand your spending habits. Sounds simple, right? But for most people it is not, because budgets are based on complicated monthly spending habits, which can be overwhelming, causing people to give up. Now, there's a different way that will revolutionize the way you look at personal finance. In an incredibly easy, comprehensible way, The Dollar Code shows you how to break down spending in order to pay off debt and achieve financial freedom--no matter how many other methods have failed you in the past. Jason R. Hastie's method is based on the principle of living within your means, but what makes it different is that it gives you just one number to remember—your own personal Daily Digit—the amount of money you can freely spend each day without going into debt. This one number is the key to financial freedom because it makes spending easy to understand, and when you understand spending, you can control it. Who will benefit from reading and applying The Dollar Code? Everyone who has ever identified with one or more of these statements: I can't understand why I don't have enough money at the end of the week. I've tried budgeting and failed because it was too complicated. I feel out of control of my finances. I get depressed about not having enough money. I have too much debt and feel like the world is caving in. I feel constantly bombarded by unexpected fees and expenses. Not only does Hastie's Dollar Code put those statements to rest, it also addresses a broad range of issues and scenarios that sometimes catch us off guard and, if we're not careful, throw us into a tailspin. Hastie also tackles head-on issues such as the benefits and pitfalls of credit cards, emergency funds, saving for the future, and the fun bucket. His handy twenty tips and worksheets at the back of the book make applying the dollar code even easier and, once you unlock your code, you'll understand why it is the one and only number you need to achieve financial freedom. Really—it's that simple . . . and fun! |
| business insider american express: Artificial Intelligence and Intellectual Property Reto Hilty, Jyh-An Lee, Kung-Chung Liu, 2021-02-25 This edited volume provides a broad and comprehensive picture of the intersection between Artificial Intelligence technology and Intellectual Property law, covering business and the basics of AI, the interactions between AI and patent law, copyright law, and IP administration, and the legal aspects of software and data. |
| business insider american express: Engage! Brian Solis, 2011-03-15 The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is? |
| business insider american express: The Resiliency Effect Cady North, 2020-12-07 How can you use adversity in your life to propel you to success? It’s impossible to make it through life unscathed from trauma or adversity. Not facing these experiences directly often creates dysfunctional coping mechanisms which can lead to burnout or roadblocks for even the most successful people. Filled with stories of modern women who made changes to live more in sync with their purpose and passions, The Resiliency Effect will teach you to: *Embrace and overcome adversity so you too can live your biggest dreams. *Determine what habits and coping strategies are blocking you from success. *Take tangible steps to make lasting changes in your life. Drawing on the fields of life coaching, financial planning and psychology, Cady’s book offers a way to develop excitement and energy around your purpose. The Resiliency Effect includes actionable advice and exercises, as well as chapters dedicated to realizing common dreams such as how to change careers, take a sabbatical, or start a business. |
| business insider american express: The Brian Solis Digital Reader Brian Solis, 2014-03-04 Book set on communicating and connecting with customers today and in the future This is a three-publication set from thought leader Brian Solis covering social media and new media, the evolution of business, and the future of business. Engage! looks at social media and how to participate as a business while engaging your audience. What's the Future of Business? discusses topics such as the customer journey and the critical nature of the user experience. The End of Business as Usual reviews the evolution of the network economy and digital lifestyles. Moving forward successfully with your business communications is an overall theme of the set. |
| business insider american express: White Working Class, With a New Foreword by Mark Cuban and a New Preface by the Author Joan C. Williams, 2019-11-05 It is really worth a read... -- Former Vice President Joe Biden, interviewed on Pod Save America Now in paperback with a new Foreword by Mark Cuban and a new Preface by the author, White Working Class explains why so much of the elite's analysis of the white working class is misguided, rooted in class cluelessness. Joan C. Williams, described as having something approaching rock star status by the New York Times, explains that many people have conflated working class with poor--but the working class is, in fact, the elusive, purportedly disappearing middle class. They often resent the poor and the professionals alike. But they don't resent the truly rich, nor are they particularly bothered by income inequality. Their dream is not to join the upper middle class, with its different culture, but to stay true to their own values in their own communities--just with more money. While white working-class motivations are often dismissed as racist or xenophobic, Williams shows that they have their own class consciousness. White Working Class is a blunt, bracing narrative that sketches a nuanced portrait of millions of people who have proven to be a potent political force. For anyone stunned by the rise of populist, nationalist movements, wondering why so many would seemingly vote against their own economic interests, or simply feeling like a stranger in their own country, White Working Class will be a convincing primer on how to connect with a crucial set of workers--and voters. |
| business insider american express: The Future of Work Jacob Morgan, 2014-08-11 Throughout the history of business employees had to adapt to managers and managers had to adapt to organizations. In the future this is reversed with managers and organizations adapting to employees. This means that in order to succeed and thrive organizations must rethink and challenge everything they know about work. The demographics of employees are changing and so are employee expectations, values, attitudes, and styles of working. Conventional management models must be replaced with leadership approaches adapted to the future employee. Organizations must also rethink their traditional structure, how they empower employees, and what they need to do to remain competitive in a rapidly changing world. This is a book about how employees of the future will work, how managers will lead, and what organizations of the future will look like. The Future of Work will help you: Stay ahead of the competition Create better leaders Tap into the freelancer economy Attract and retain top talent Rethink management Structure effective teams Embrace flexible work environments Adapt to the changing workforce Build the organization of the future And more The book features uncommon examples and easy to understand concepts which will challenge and inspire you to work differently. |
| business insider american express: Cyber Crime and Cyber Terrorism Investigator's Handbook Babak Akhgar, Andrew Staniforth, Francesca Bosco, 2014-07-16 Cyber Crime and Cyber Terrorism Investigator’s Handbook is a vital tool in the arsenal of today’s computer programmers, students, and investigators. As computer networks become ubiquitous throughout the world, cyber crime, cyber terrorism, and cyber war have become some of the most concerning topics in today’s security landscape. News stories about Stuxnet and PRISM have brought these activities into the public eye, and serve to show just how effective, controversial, and worrying these tactics can become. Cyber Crime and Cyber Terrorism Investigator’s Handbook describes and analyzes many of the motivations, tools, and tactics behind cyber attacks and the defenses against them. With this book, you will learn about the technological and logistic framework of cyber crime, as well as the social and legal backgrounds of its prosecution and investigation. Whether you are a law enforcement professional, an IT specialist, a researcher, or a student, you will find valuable insight into the world of cyber crime and cyber warfare. Edited by experts in computer security, cyber investigations, and counter-terrorism, and with contributions from computer researchers, legal experts, and law enforcement professionals, Cyber Crime and Cyber Terrorism Investigator’s Handbook will serve as your best reference to the modern world of cyber crime. Written by experts in cyber crime, digital investigations, and counter-terrorism Learn the motivations, tools, and tactics used by cyber-attackers, computer security professionals, and investigators Keep up to date on current national and international law regarding cyber crime and cyber terrorism See just how significant cyber crime has become, and how important cyber law enforcement is in the modern world |
| business insider american express: Advanced Introduction to Corporate Venturing Robert D. Hisrich, 2016-07-27 Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. |
| business insider american express: Social Media Communication Jeremy Harris Lipschultz, 2023-07-18 This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too. |
| business insider american express: The Deals of Warren Buffett Volume 3 Glen Arnold , 2021-11-23 In this third volume of The Deals of Warren Buffett, we trace Warren Buffett's journey as he made Berkshire Hathaway the largest company in America. When we left Buffett at the end of Volume 2, he had reached a fortune of $1bn. In this enthralling next instalment, we follow Buffett's investment deals over the decade from 1989 to 1998, as Berkshire shares jumped 14-fold from $4,700 to $68,000 and its market cap grew from $5bn to $100bn. This was a period of Buffett’s career when he was approaching normal retirement age. But far from slowing down, he was just hitting his stride. Buffett was as driven as ever to seek out great companies at good prices. By studying the decision-making that went into his investment deals, and the successful and unsuccessful outcomes, we can learn from Buffett and become better investors ourselves. In this decade, Buffett made investments in the following companies: Wells Fargo, USAir, American Express, The Shoe Group, Helzberg Diamond Shops, RC Willey, FlightSafety International, Dairy Queen, NetJets, and General Re. For each of these deals, investing expert and Buffett historian Glen Arnold dives into unprecedented detail to analyse the investment process and the stories of the individuals involved. Arnold's engaging, lucid style transports the reader to the time and place of the deals, to truly appreciate how Buffett was operating. With stories and analysis drawn from decades of investing experience, join Glen Arnold and delve deeper into The Deals of Warren Buffett! |
| business insider american express: Discovering You Rebecca Haskett, David Neidert, 2016-08-26 Max De Pree, international bestselling author and Christian statesman, describes Discovering You as a very good book that teaches critical lessons for becoming the person you intend to be. This book provides a tested method for personal mission development and awareness essential for a healthy emotional intelligence. Those completing the book write again and again of its impact on their lives and those around them. Dana Byers, Pastor, captures the sentiment of many when she writes, I taught from the Discovering You workbook for more than two years. The material gets me excited about my own personal mission every time I share the workbook with others. Becky and Davids work is truly changing lives. Join hundreds who are finding Discovering You an inspiring tool for personal growth and life purpose. |
| business insider american express: They’re Not Listening Ryan James Girdusky, Harlan Hill, 2020-06-16 The election of Donald Trump in America and the referendum on European Union membership in the United Kingdom, otherwise known as Brexit, sent shockwaves throughout the world. Cosmopolitan elites across the globe never saw this populist uprising coming and still do not understand it. People across the globe have been increasingly voting for national-populist politicians over the last twenty years. The current nationalist-populist revolt started long before Donald Trump came down his golden escalator, and even before Prime Minister David Cameron agreed to hold a referendum vote on the EU. It wasn’t isolated to rundown towns in Northern England or the Midwest, and it wasn’t solely because of demographic changes, ignorance, intolerance, or a “whitelash.” It was occurring because the elites chose to ignore voters’ concerns when it came to globalism and neoliberalism. Issues like mass immigration, war, economic inequality, and national sovereignty were sacrosanct to neoliberals, and ultimately, their unwillingness to concede on these issues built discontent among millions of people. |
| business insider american express: Discover Power Abhinav Chandra, 2021-08-30 Have you ever struggled to gain power? Is the concept of power hard to understand? Not anymore. This book will help you analyze everything about power: from the history, ethics and dynamics of power to how to gain power. Did you know that power tends to be distributed equally within a system if no resistance is created? Learn how the dynamics of power was applied to the Independence of India and the conquests of Napoleon. By the end of the book you would have a crystal clear understanding of power and you will be ready to apply your knowledge to various situations. Learn to be powerful! |
| business insider american express: Multidisciplinary Approach to Diversity and Inclusion in the COVID-19-Era Workplace Hynes, Rilla, Aquino, Carlos Tasso, Hauer, Josephine, 2022-02-25 Empathy, diversity, inclusion, and soft skills are key building blocks of an innovative workforce challenged to respond to the ever-growing needs of the COVID-19 era. Organizations that value diversity and inclusion are looking for ways to manage the shift of workers and skills from traditional manufacturing to the 21st-century vision by incorporating new technology and tools. In this new model, a diverse workforce is necessary, as creativity and innovation grow from the skills that differentiate humans. Further research into the next steps for using diversity and inclusion in an efficient manner, discovering and training new skill sets, and building sustainability into the creative process is needed to fully embrace this new era of inclusion. Multidisciplinary Approach to Diversity and Inclusion in the COVID-19-Era Workplace highlights best practices of successful companies in the “new normal” conditions caused by the pandemic and provides innovative research on diversity and inclusion to help organizations navigate the changing competitive global environment. Covering a range of topics such as remote work, unconscious bias, and information literacy, it is ideal for professors, researchers, academicians, practitioners, human resource professionals, industry professionals, and students. |
| business insider american express: The Zen of Social Media Marketing Shama Hyder Kabani, 2013 From Shama Kabani, president of the web marketing firm Marketing Zen, comes an essential guide for using social media tools to help business succeed. |
| business insider american express: Studies Combined: Cyber Warfare In Cyberspace - National Defense, Workforce And Legal Issues , 2018-01-18 Just a sample of the contents ... contains over 2,800 total pages .... PROSPECTS FOR THE RULE OF LAW IN CYBERSPACE Cyberwarfare and Operational Art CYBER WARFARE GOVERNANCE: EVALUATION OF CURRENT INTERNATIONAL AGREEMENTS ON THE OFFENSIVE USE OF CYBER Cyber Attacks and the Legal Justification for an Armed Response UNTYING OUR HANDS: RECONSIDERING CYBER AS A SEPARATE INSTRUMENT OF NATIONAL POWER Effects-Based Operations in the Cyber Domain Recommendations for Model-Driven Paradigms for Integrated Approaches to Cyber Defense MILLENNIAL WARFARE IGNORING A REVOLUTION IN MILITARY AFFAIRS: THE NEED TO CREATE A SEPARATE BRANCH OF THE ARMED FORCES FOR CYBER WARFARE SPECIAL OPERATIONS AND CYBER WARFARE LESSONS FROM THE FRONT: A CASE STUDY OF RUSSIAN CYBER WARFARE ADAPTING UNCONVENTIONAL WARFARE DOCTRINE TO CYBERSPACE OPERATIONS: AN EXAMINATION OF HACKTIVIST BASED INSURGENCIES Addressing Human Factors Gaps in Cyber Defense Airpower History and the Cyber Force of the Future How Organization for the Cyber Domain Outpaced Strategic Thinking and Forgot the Lessons of the Past THE COMMAND OF THE TREND: SOCIAL MEDIA AS A WEAPON IN THE INFORMATION AGE SPYING FOR THE RIGHT REASONS: CONTESTED NORMS IN CYBERSPACE AIR FORCE CYBERWORX REPORT: REMODELING AIR FORCE CYBER COMMAND & CONTROL THE CYBER WAR: MAINTAINING AND CONTROLLING THE “KEY CYBER TERRAIN” OF THE CYBERSPACE DOMAIN WHEN NORMS FAIL: NORTH KOREA AND CYBER AS AN ELEMENT OF STATECRAFT AN ANTIFRAGILE APPROACH TO PREPARING FOR CYBER CONFLICT AIR FORCE CYBER MISSION ASSURANCE SOURCES OF MISSION UNCERTAINTY Concurrency Attacks and Defenses Cyber Workforce Retention Airpower Lessons for an Air Force Cyber-Power Targeting ¬Theory IS BRINGING BACK WARRANT OFFICERS THE ANSWER? A LOOK AT HOW THEY COULD WORK IN THE AIR FORCE CYBER OPERATIONS CAREER FIELD NEW TOOLS FOR A NEW TERRAIN AIR FORCE SUPPORT TO SPECIAL OPERATIONS IN THE CYBER ENVIRONMENT Learning to Mow Grass: IDF Adaptations to Hybrid Threats CHINA’S WAR BY OTHER MEANS: UNVEILING CHINA’S QUEST FOR INFORMATION DOMINANCE THE ISLAMIC STATE’S TACTICS IN SYRIA: ROLE OF SOCIAL MEDIA IN SHIFTING A PEACEFUL ARAB SPRING INTO TERRORISM NON-LETHAL WEAPONS: THE KEY TO A MORE AGGRESSIVE STRATEGY TO COMBAT TERRORISM THOUGHTS INVADE US: LEXICAL COGNITION AND CYBERSPACE The Cyber Threat to Military Just-In-Time Logistics: Risk Mitigation and the Return to Forward Basing PROSPECTS FOR THE RULE OF LAW IN CYBERSPACE Cyberwarfare and Operational Art CYBER WARFARE GOVERNANCE: EVALUATION OF CURRENT INTERNATIONAL AGREEMENTS ON THE OFFENSIVE USE OF CYBER Cyber Attacks and the Legal Justification for an Armed Response UNTYING OUR HANDS: RECONSIDERING CYBER AS A SEPARATE INSTRUMENT OF NATIONAL POWER Effects-Based Operations in the Cyber Domain Recommendations for Model-Driven Paradigms for Integrated Approaches to Cyber Defense MILLENNIAL WARFARE IGNORING A REVOLUTION IN MILITARY AFFAIRS: THE NEED TO CREATE A SEPARATE BRANCH OF THE ARMED FORCES FOR CYBER WARFARE SPECIAL OPERATIONS AND CYBER WARFARE LESSONS FROM THE FRONT: A CASE STUDY OF RUSSIAN CYBER WARFARE ADAPTING UNCONVENTIONAL WARFARE DOCTRINE TO CYBERSPACE OPERATIONS: AN EXAMINATION OF HACKTIVIST BASED INSURGENCIES Addressing Human Factors Gaps in Cyber Defense Airpower History and the Cyber Force of the Future How Organization for the Cyber Domain Outpaced Strategic Thinking and Forgot the Lessons of the Past THE COMMAND OF THE TREND: SOCIAL MEDIA AS A WEAPON IN THE INFORMATION AGE SPYING FOR THE RIGHT REASONS: CONTESTED NORMS IN CYBERSPACE AIR FORCE CYBERWORX REPORT: REMODELING AIR FORCE CYBER COMMAND & CONTROL THE CYBER WAR: MAINTAINING AND CONTROLLING THE “KEY CYBER TERRAIN” OF THE CYBERSPACE DOMAIN WHEN NORMS FAIL: NORTH KOREA AND CYBER AS AN ELEMENT OF STATECRAFT AN ANTIFRAGILE APPROACH TO PREPARING FOR CYBER CONFLICT AIR FORCE CYBER MISSION ASSURANCE SOURCES OF MISSION UNCERTAINTY Concurrency Attacks and Defenses Cyber Workforce Retention |
| business insider american express: Publications Combined: Fake News, Conspiracy Theories, and Lies: Information Laundering In the 21st Century , 2018-09-06 The purpose of this research, broadly speaking, is to expose the threat that fake news poses to our national security. This thesis answers the question: Can the information laundering model, or a modified version of it, be used to explain how the internet is exploited to spread fake news, and the resulting threat to the United States? I assert that a well-crafted narrative, whether true or false, can be spread rapidly online due to the accessibility and interconnectedness of the internet ecosystem. I then articulate how these narratives can be further accelerated and disseminated when propagandists take advantage of existing processes that improve the customization, ease of access, and availability of information online. I do this by modifying the information laundering model, and then using the new model to examine the interconnectedness of search engines, blogs, social networking platforms, and media/academic outlets, and how these connections can be exploited to launder false or purposefully misleading information into public discourse. Finally, I demonstrate how this process allows adversarial nations, criminals, and malicious actors to increase public discord, undermine democracy, and threaten Americans physical and cognitive security. Contains the following studies: 1. Fake News, Conspiracy Theories, and Lies: An Information Laundering Model for Homeland Security 2. THE COMMAND OF THE TREND: SOCIAL MEDIA AS A WEAPON IN THE INFORMATION AGE 3. PUTIN’S PROPAGANDA WAR: IS HE WINNING? 4. Cyber-Terrorism and Cyber-Crime: There Is a Difference 5. CYBERDETERRANCE IN 2035: REDEFINING THE FRAMEWORK FOR SUCCESS 6. Countering Russian Active Measures |
| business insider american express: The Obama Vs. Romney Debate on Economic Growth Samuel C. Thompson Jr., 2012-08-31 This book is written for the average citizen, and it has three purposes: First, promoting a familiarity with the fundamental issues aff ecting the growth of the U.S. economy; Second, exploring the policies of the 2012 presidential candidates, President Obama and Governor Romney, on these economic growth issues; and Third, helping the reader appreciate how economic growth can impact personal investment returns. To facilitate an understanding of the complex issues aff ecting U.S. economic growth, the book is written in question and answer format. By reading this book, you will become a more informed citizen, voter, and investor. |
| business insider american express: Global Issues 2020 Edition CQ Researcher,, 2019-11-12 Written by award-winning CQ Researcher journalists, this collection of non-partisan reports offers an in-depth examination of today’s most pressing global issues. With reports ranging from U.S. foreign policy, cryptocurrency, and the rise in extreme weather events, the 2020 Edition of Global Issues promotes in-depth discussion, facilitates further research, and helps readers formulate their own positions on crucial global issues. And because it’s CQ Researcher, the reports are expertly researched and written, presenting readers with all sides of an issue. Key Features Chapters follow a consistent organization, beginning with a summary of the issue, then exploring a number of key questions around the issue, next offering background to put the issue into current context, and concluding with a look ahead. A pro/con debate box in every chapter offers readers the opportunity to critically analyze and discuss the issues by exploring a debate between two experts in the field. All issues include a chronology, a bibliography, photos, charts, and figures to offer readers a more complete picture of the issue at hand. |
| business insider american express: The Mega Deals of Warren Buffett Glen Arnold, 2023-04-25 In THE MEGA DEALS OF WARREN BUFFETT, we trace Warren Buffett’s journey as he made Berkshire Hathaway the largest company in America. In this enthralling account, we follow Buffett’s investment deals over the decade from 1989 to 1998, as Berkshire shares jumped 14-fold from $4,700 to $68,000 and its market cap grew from $5 billion to $100 billion. This was a period of Buffett’s career when he was approaching normal retirement age. But far from slowing down, he was just hitting his stride. Buffett was as driven as ever to seek out great companies at good prices. By studying the decision-making that went into his investment deals, and the successful and unsuccessful outcomes, we can learn from Buffett and become better investors ourselves. In this decade, Buffett made investments in Wells Fargo, USAir, American Express, The Shoe Group, Helzberg Diamond Shops, RC Willey, FlightSafety International, Dairy Queen, NetJets, and General Re. For each of these deals, investing expert and Buffett historian Glen Arnold dives into unprecedented detail to analyse the investment process and the stories of the individuals involved. Arnold’s engaging, lucid style transports the reader to the time and place of the deals, to truly appreciate how Buffett was operating. |
| business insider american express: INTRO PENOLOGY & CORRECTIONS - 1E Laura Lynn Hansen, Laura Pinto Hansen, 2022-08 INTRODUCTION TO PENOLOGY AND CORRECTIONS 1E |
| business insider american express: International Entrepreneurship Robert D. Hisrich, 2015-07-06 Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture gives entrepreneurs the tools they need to successfully launch international ventures in today’s hypercompetitive world. Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy. The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs. The fully updated Third Edition provides increased attention to culture and reflects recent changes in our increasingly globalized world. Readers will also be exposed to new cases featuring international activities of entrepreneurs and ventures throughout the world. |
| business insider american express: Engine of Inequality Karen Petrou, 2021-03-05 The first book to reveal how the Federal Reserve holds the key to making us more economically equal, written by an author with unparalleled expertise in the real world of financial policy Following the 2008 financial crisis, the Federal Reserve’s monetary policy placed much greater focus on stabilizing the market than on helping struggling Americans. As a result, the richest Americans got a lot richer while the middle class shrank and economic and wealth inequality skyrocketed. In Engine of Inequality, Karen Petrou offers pragmatic solutions for creating more inclusive monetary policy and equality-enhancing financial regulation as quickly and painlessly as possible. Karen Petrou is a leading financial-policy analyst and consultant with unrivaled knowledge of what drives the decisions of federal officials and how big banks respond to financial policy in the real world. Instead of proposing legislation that would never pass Congress, the author provides an insider's look at politically plausible, high-impact financial policy fixes that will radically shift the equality balance. Offering an innovative, powerful, and highly practical solution for immediately turning around the enormous nationwide problem of economic inequality, this groundbreaking book: Presents practical ways America can and should tackle economic inequality with fast-acting results Provides revealing examples of exactly how bad economic inequality in America has become no matter how hard we all work Demonstrates that increasing inequality is disastrous for long-term economic growth, political action, and even personal happiness Explains why your bank's interest rates are still only a fraction of what they were even though the rich are getting richer than ever, faster than ever Reveals the dangers of FinTech and BigTech companies taking over banking Shows how Facebook wants to control even the dollars in your wallet Discusses who shares the blame for our economic inequality, including the Fed, regulators, Congress, and even economists Engine of Inequality: The Fed and the Future of Wealth in America should be required reading for leaders, policymakers, regulators, media professionals, and all Americans wanting to ensure that the nation’s financial policy will be a force for promoting economic equality. |
| business insider american express: Clout Colleen Jones, 2010-12-03 Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with lots of practical examples. With this book, you'll: Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content. Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content over time with patterns and diagrams. Learn the basics of evaluation to determine whether your web content is making a difference. |
| business insider american express: The Insider's Guide to Small Business Loans Dan M. Koehler, 2000 Packed with helpful resources such as SBIC directories, SBA offices, microloan lenders, a nd a complete nationwide listing of certified and preferred lenders--plus more than a dozen invaluable worksheets and forms. |
| business insider american express: The New Advertising Valerie K. Jones, Ruth E. Brown Ph.D., Ming Wang, 2016-09-19 The era of big data has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring. |
| business insider american express: The Path Redefined Lauren Maillian Bias, 2014-05-20 Success is not about climbing over colleagues or climbing the corporate ladder; it's about the ability to rise to your full potential and tackle challenges with enthusiasm. In today's career climate, you have to be innovative and ambitious and capitalize on your individual talents. The Path Redefined: Getting to the Top on Your Own Terms shows you how to achieve the highest levels of success and satisfaction in business and in life by tapping into the essence of what makes you unique. You can reach the pinnacle of your work and personal lives, faster and more independently than you ever imagined possible—on your own terms. In The Path Redefined, serial entrepreneur Lauren Maillian Bias shares the lessons and tactics that rocketed her to the top of three completely different fields—all before she reached the age of 30. Using her extensive experience as a successful business owner, venture capitalist, and startup advisor, Lauren explains in easy-to-understand terms how to reinvent yourself and plan for success, all while embracing failure but learning from your mistakes. Including advice and lessons from some of the nation's most successful entrepreneurs and business executives, The Path Redefined will become an indispensable tool to maximize your full potential without compromising who you truly are. |
| business insider american express: Building Wealth through Venture Capital Leonard A. Batterson, Kenneth M. Freeman, 2017-06-08 Venture capital demystified, for both investors and entrepreneurs Building Wealth Through Venture Capital is a practical how-to guide for both sides of the table—investors and the entrepreneurs they fund. This expert author duo combines renowned venture capital experience along with the perspective of a traditional corporate executive and investor sold on this asset class more recently to flesh out wealth-building opportunities for both investors and entrepreneurs. Very simply, this book will guide investors in learning how to succeed at making money in venture capital investment, and it will help entrepreneurs increase their odds of success at attracting venture capital funds and then employing those funds toward a lucrative conclusion. The authors explain why venture capital will remain the asset class best-positioned to capitalize on technological innovation in the coming years. They go on to demystify the market for those seeking guidance on reaping its rich returns. Learn what it takes to succeed as an investor or entrepreneur, and gain the wisdom of experience as the authors explain key factors that determine outcomes. Through a relaxed, down-to-earth narrative, the authors share their own experiences as well as those of their nationally-recognized colleagues. Illustrative anecdotes and personal interviews expand upon important points, and case studies demonstrate the practical effect of critical concepts and actions. World-class professional expertise and personal experience come together to help you: Understand the nature of both venture capitalists and successful entrepreneurs Develop wealth-building capabilities in investing in or attracting venture capital Learn how entrepreneurs and investors can work together toward a lucrative conclusion Examine the ways in which recent financial regulatory developments and technological advances already in place are democratizing access to venture capital, enabling unprecedented expansion of venture capital opportunities As the field expands through these regulatory and technological developments, savvy participants will have unprecedented opportunity to benefit. Building Wealth Through Venture Capital explains what you need to know, and shows you how to navigate this arcane but lucrative asset class. |
| business insider american express: The Brand-Driven CEO David Kincaid, 2020-11-03 The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the New 4Ps of brand management: People, Process, Intellectual Property, and Partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value. Using real-life, current case studies from today’s fastest growing and most valuable brands – including Starbucks, Apple, and BMW – this book reveals the critical importance of managing big businesses as integrated business systems. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a stepby-step roadmap that can be applied to help transform your brand and its management. |
| business insider american express: Official Gazette of the United States Patent and Trademark Office , 2001 |
| business insider american express: Marketing Your Value Michael Edmondson, 2015-01-30 “This book is an excellent read for college students, recent graduates and mid-career professionals as they navigate their careers and prepare for the next step towards their professional goals.” Pareena Lawrence, PhD, Provost and Dean of the College, Professor of Economics, Augustana College, Rock Island, Illinois “In the tradition of ‘What Color is Your Parachute’ and ‘What Should I Do With My Life?’, ‘Marketing Your Value: 9 Steps to Navigate Your Career’ is likely to be invaluable to anyone who is entering the job market, considering a change of direction, or advising those who are.” William Pannapacker, PhD, Professor of English, Director of the Andrew W. Mellon Foundation Scholars Program in the Arts and Humanities, Faculty Director of the Great Lakes Colleges Association’s Digital Liberal Arts Initiative, Hope College. Navigating the chaos in today’s global marketing place, including global unemployment and underemployment, the digital revolution, and technological advancements, requires a sophisticated strategy that is built upon the paradigm that professional development is directly linked to personal growth. To grow as a professional, therefore, one must increase their self-awareness, build a compelling brand, and then communicate their message in a clear and consistent fashion. This book explains how professionals can market their value to navigate their career and live a life of purpose. Divided into three sections, this publication offers you an opportunity to assess your personal and professional skills, challenges you to create a compelling personal brand, and helps you develop the communication materials necessary to navigate your career. |
| business insider american express: The Facts of Business Life Bill McBean, 2012-10-09 IF YOU BELIEVE THAT: Being your own boss can be a great career choice Success is what you decide it is Doing what you have a passion and talent for can be very profitable Monetary risk, hard work, and new ideas should be financially rewarded Understanding the business basics every successful owner focuses on—and in what order—would be beneficial Success works for you only after you’ve worked for it Marketplace battles are won before they are played Knowing what owning a business is really like would make ownership success a lot easier Change can create great opportunities Knowing when to exit a business is as important a life and business decision as becoming an entrepreneur in the first place THEN THE FACTS OF BUSINESS LIFE IS FOR YOU! Written by a successful business owner with four decades of experience, The Facts of Business Life is full of real-world concepts that owners must use and embrace if they want to become and stay successful. This multiple award-winning book has been endorsed by some of America’s top business leaders, like Steve Forbes and Ken Fisher, and has been recognized as “one of the best five business books of the year” and “a must read for entrepreneurs or those wanting to be one.” McBean begins with clear explanations and real-life examples of the seven Facts of Business Life that every successful business owner knows and executes consistently, including exactly what they are as well as how and when to use them. He then goes on to show how those facts impact on the five levels every successful business passes through, from “Ownership and Opportunity” to “Moving On When It’s Time to Go,” explaining that while the facts themselves remain the same, as a business becomes successful and moves through its life cycle, the way they are applied must change to fit changing circumstances. But there are even more reasons why this breakthrough business book is a must read, including: Its principles are based on the author’s own experience in starting and running successful businesses in a variety of industries. It shows that the most successful businesspeople create profitable opportunities rather than wait for them to present themselves. It enables readers to analyze the likelihood of their own success based on the characteristics most successful owners have. It reveals the #1 priority for all owners and their employees, and why every owner needs to continually focus on it (Hint: it’s not being profitable). It emphasizes that becoming successful is no guarantee that success will last, and that success itself can be a trap that eventually leads to failure. It shows that a business’s culture isn’t just a mission statement but also the processes created to operate the business and the employees who implement them. It discusses the steps that must be taken even before a business is started to increase the odds of its becoming a lasting success. It covers every step in a business’ life cycle, including the last one, showing that the best time to exit a business is when you don’t have to, and that unless you pick that time, someone else will. MANY BUSINESS BOOKS INCREASE THEIR READERS’ KNOWLEDGE—THE FACTS OF BUSINESS LIFE NOT ONLY INCREASES THAT KNOWLEDGE, IT SHOWS YOU HOW TO TURN IT INTO PROFITS. |
| business insider american express: Power and the Professional Gordon W.F. Young, 2020-09-08 No matter who you are or what you aim to achieve, power determines whether you succeed or fail. But while power dynamics permeate every interaction in the workplace, the concept is very poorly understood or managed in practice. Everyone has influence over some people and is under the influence of others, and must choose how to deal with these realities in daily interactions. This book offers a comprehensive and applied understanding of power in a professional scenario: where it comes from, how it moves and what that means in practice for how professionals work together. Drawing on numerous recent case studies, this book offers a toolbox that anyone can apply, including explanations of the different forms of power, the two ways power can move between parties, the perils of power, how to create accountability, the intersection of power and ethics, and tools for maintaining power relationships with both superiors and subordinates. It provides employers and employees alike the means to understand, manage, and exert the power necessary to control their own circumstances. |
| business insider american express: The Facebook IPO Primer Nancy Miller, 2014-09-05 The Facebook IPO Primer is a great new resource that gathers in one place stories and analysis to help readers learn everything they need to know about Facebook's debut in the stock market. How much is it worth? Is Facebook a good investment? Does it have a good business plan? Learn how professionals figure out the answers to those questions, why they come up with different answers, and what it means for you. The Facebook IPO Primer is easy to navigate. Part I covers the ups and downs of hot high technology stocks; Part II reviews the Facebook culture and business plan; Part III explains five different ways that analysts pick apart Facebook finances; Part IV offers dozens of links to stories and blog posts about Facebook so you can continue learning about the social media marvel. |
| business insider american express: Trumpism, Bigotry, and the Threat to American Democracy Larry N. Gerston, 2023-12-11 In Trumpism, Bigotry, and the Threat to American Democracy, Larry N. Gerston examines the near-lethal combination of American bigotry and the ability of Donald Trump to take advantage of this scourge to satisfy his own political objective. The result is an individual who won election to the American presidency by adroitly pitting members of American society against one another, while presenting himself as the only person in the position to save America from itself. Having succeeded to the nation’s most important political office, Trump proceeded to use the position for his own benefit, irrespective of laws, norms, and, most importantly, the Constitution. So powerful was Trump that he and his minions came close to overturning the 2020 presidential election with the January 6, 2021, insurrection against the nation’s Capitol. While Trump failed in his attempt to remain in office, the threat to the well-being of the United States remains real. |
| business insider american express: Social Value Investing Howard W. Buffett, William B. Eimicke, 2018-05-29 Social Value Investing presents a new way to approach some of society’s most difficult and intractable challenges. Although many of our world’s problems may seem too great and too complex to solve — inequality, climate change, affordable housing, corruption, healthcare, food insecurity — solutions to these challenges do exist, and will be found through new partnerships bringing together leaders from the public, private, and philanthropic sectors. In their new book, Howard W. Buffett and William B. Eimicke present a five-point management framework for developing and measuring the success of such partnerships. Inspired by value investing — one of history’s most successful investment paradigms — this framework provides tools to maximize collaborative efficiency and positive social impact, so that major public programs can deliver innovative, inclusive, and long-lasting solutions. It also offers practical insights for any private sector CEO, public sector administrator, or nonprofit manager hoping to build successful cross-sector collaborations. Social Value Investing tells the compelling stories of cross-sector partnerships from around the world — Central Park and the High Line in New York City, community-led economic development in Afghanistan, and improved public services in cities across Brazil. Drawing on lessons and observations from a broad selections of collaborations, this book combines real life stories with detailed analysis, resulting in a blueprint for effective, sustainable partnerships that serve the public interest. Readers also gain access to original, academic case material and professionally produced video documentaries for every major partnerships profiled — bringing to life the people and stories in a way that few other business or management books have done. |
| business insider american express: The Experience Maker Dan Gingiss, 2021-06-01 Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company’s best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers. |
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys and….
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going….
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, especially one that….
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the person who has or….
AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned before it happens: 2. made….
LEVERAGE | English meaning - Cambridge Dictionary
LEVERAGE definition: 1. the action or advantage of using a lever: 2. power to influence people and get the results you….
ENTREPRENEUR | English meaning - Cambridge Dictionary
ENTREPRENEUR definition: 1. someone who starts their own business, especially when this involves seeing a new opportunity….
CULTIVATE | English meaning - Cambridge Dictionary
CULTIVATE definition: 1. to prepare land and grow crops on it, or to grow a particular crop: 2. to try to develop and….
EQUITY | English meaning - Cambridge Dictionary
EQUITY definition: 1. the value of a company, divided into many equal parts owned by the shareholders, or one of the….
LIAISE | English meaning - Cambridge Dictionary
LIAISE definition: 1. to speak to people in other organizations, etc. in order to work with them or exchange….
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys and….
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going….
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, especially one that….
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the person who has or….
AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned before it happens: 2. made….
LEVERAGE | English meaning - Cambridge Dictionary
LEVERAGE definition: 1. the action or advantage of using a lever: 2. power to influence people and get the results you….
ENTREPRENEUR | English meaning - Cambridge Dictionary
ENTREPRENEUR definition: 1. someone who starts their own business, especially when this involves seeing a new opportunity….
CULTIVATE | English meaning - Cambridge Dictionary
CULTIVATE definition: 1. to prepare land and grow crops on it, or to grow a particular crop: 2. to try to develop and….
EQUITY | English meaning - Cambridge Dictionary
EQUITY definition: 1. the value of a company, divided into many equal parts owned by the shareholders, or one of the….
LIAISE | English meaning - Cambridge Dictionary
LIAISE definition: 1. to speak to people in other organizations, etc. in order to work with them or exchange….
