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| business insider media kit: Blindsight Matt Johnson, Prince Ghuman, 2020-05-19 Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too. |
| business insider media kit: A Very Corona Christmas Kelley Donner, 2020-10-22 What happens when world leaders cancel Christmas due to Covid19? Just as a shielding Santa decides he has no other choice but to furlough his elves until the pandemic is over, a bright, young elf brings him a letter that changes everything?A hilarious take on Christmas 2020 for children ages 5-8. |
| business insider media kit: The Curve Ahead Dave Power, 2014-07-29 Why do most growth companies stop growing? And what can their leaders do to overcome the barriers to growth? The Curve Ahead tackles these questions, filling a void in the literature on innovation and growth strategy that has focused on either start-ups or large public companies. Growth companies are different. Their challenge is to transition from entrepreneurial focus to a repeatable process for innovation and sustained growth - and the stakes are high. The Curve Ahead utilizes the power of storytelling to teach growth company leaders how to sustain long-term growth. Using the example of a gazelle, a high-growth company that is increasing revenue by at least 20% annually for four years or more, this book explores the struggles faced during business growth - something that plagues many businesses. These mid-size companies, typically with annual revenues of $10 million to $100 million, are the engines of economic growth and wealth creation. Tragically, most fall behind the curve before they reach their potential and are sold by investors too ready to throw in the towel. This book doesn't just lay out a fresh approach to innovation and growth strategy. It also helps professionals and business leaders avoid common pitfalls by illustrating the various ways in which growth companies get stuck and flame out. Author Dave Power then tells leaders how to get un-stuck. In addition to a myriad of real-world stories and case studies, each chapter of The Curve Ahead begins with the story of a fictional company called NaviMark. Navimark is emblematic of many growth companies—it faces the same business problems, personal challenges and strategic dilemmas encountered by Power in his 25 years managing, investing in and advising growth companies. Following Navimark throughout the book allows Power to provide a highly complex model of typical struggles and scenarios faced by growth companies and deliver that story to his readers in an extremely edifying, play-by-play manner. The strategy allows readers to follow along—observing, in real time, the way that Navimark evolves, and responds (correctly or incorrectly) to external obstacles and demands. This practical and fast-paced book uses realistic characters, dialogue, and business settings to: • Help readers anticipate the predictable challenges of business model maturity. • Demonstrate proven tools and approaches for overcoming the barriers to growth. • Translate abstract concepts about innovation into actionable programs that can become a part of the rhythm of the business. This book will help thousands of midsized companies overcome the growth hump by providing the tools necessary to not only succeed but thrive in the future. The Curve Ahead provides a roadmap for leaders who want to sustain growth over the long term. This roadmap is based on five premises: 1. Every business model matures, following the familiar S-Curve. 2. You can and must stretch the S-Curve, but that won't work forever. 3. To sustain growth you need to find the next S-Curve 4. Finding your next S-Curve, with some predictability, requires an innovation process, something every company should have in place. 5. Driving innovation while keeping the core business healthy is the responsibility of leaders. |
| business insider media kit: Social Media Kelli S. Burns, 2017-03-20 Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume book provides a broad and easily understandable discussion of the evolution of social media; related problems and controversies, especially for youth; key people and organizations; and useful social media data. Social media is an integral part of people's lives. More than half of the world's 2.4 billion Internet users sign in to a social network regularly—a figure that continues to grow. More than half of online adults now use two or more social media sites; 71 percent of Internet users are on Facebook. This book surveys the history of social media, addresses the power of social media for positive change, describes the problems and controversies social media have caused, and suggests potential solutions to these issues. Geared toward students and general readers, this accessibly written book covers such topics as the link between social media and body image, the psychological affects of social media use, online conversations about sexual assault, corporate use of social media data, political campaigning through social media, fan tweeting during television shows, and crisis communication through social media. Readers will also gain insights into the range of serious problems related to social media, including privacy concerns, social media addiction, social media hoaxes and scams, the pressure to project an ideal self, the curation of content presented on social media, cyberbullying, sexting, Facebook depression and envy, online shaming, and the impact of social media use on communication skills. |
| business insider media kit: Hell Week Erik Bertrand Larssen, 2016-06-14 From world-renowned mental trainer Erik Bertrand Larssen, whose clients include Olympic athletes and Fortune 500 CEOs, Hell Week is a military-inspired yet accessible guide to making the critical changes necessary for long-term professional and personal success and overall lifestyle improvements. Norway native Erik Bertrand Larssen is many things: a veteran paratrooper who served in Bosnia, Kosovo, Macedonia, and Afghanistan; a successful entrepreneur; and a critically acclaimed performance consultant. He has helped catapult the success of countless high-achievers, including Microsoft, Boston Consulting Group, and Statoil ASA executives and Olympic medalist Martin Johnsrud Sundby and top golfer Suzann Pettersen. His life-altering and revered method improves performance by getting people to push themselves past the brink of self-imposed limitations. Central to his technique is the commitment to live and experience just one week as your best self. It’s this week, Larssen says, that will be the catalyst to making the most of the rest of your life. Offering accessible tools and pragmatic, inspirational advice including how to incorporate exercise into your daily routine, Larssen’s game-changing Hell Week shows you how to apply his principles to everyday life, leading to lasting improvement, personal and professional success, and most importantly, a new way of living to a higher standard. Hell Week will resonate with and inspire you to be the best you can be and make everlasting positive changes in all aspects of your life. |
| business insider media kit: Controversies in Digital Ethics Amber Davisson, Paul Booth, 2017-08-24 Controversies in Digital Ethics explores ethical frameworks within digital culture. Through a combination of theoretical examination and specific case studies, the essays in this volume provide a vigorous examination of ethics in a highly individualistic and mediated world. Focusing on specific controversies-privacy, surveillance, identity politics, participatory culture-the authors in this volume provide a roadmap for navigating the thorny ethical issues in new media. Paul Booth and Amber Davisson bring together multiple writers working from different theoretical traditions to represent the multiplicity of ethics in the 21st century. Each essay has been chosen to focus on a particular issue in contemporary ethical thinking in order to both facilitate classroom discussion and further scholarship in digital media ethics. Accessible for students, but with a robust analysis providing contemporary scholarship in media ethics, this collection unites theory, case studies, and practice within one volume. |
| business insider media kit: Another Day in the Frontal Lobe Katrina Firlik, 2007-06-12 Katrina Firlik is a neurosurgeon, one of only two hundred or so women among the alpha males who dominate this high-pressure, high-prestige medical specialty. She is also a superbly gifted writer–witty, insightful, at once deeply humane and refreshingly wry. In Another Day in the Frontal Lobe, Dr. Firlik draws on this rare combination to create a neurosurgeon’s Kitchen Confidential–a unique insider’s memoir of a fascinating profession. Neurosurgeons are renowned for their big egos and aggressive self-confidence, and Dr. Firlik confirms that timidity is indeed rare in the field. “They’re the kids who never lost at musical chairs,” she writes. A brain surgeon is not only a highly trained scientist and clinician but also a mechanic who of necessity develops an intimate, hands-on familiarity with the gray matter inside our skulls. It’s the balance between cutting-edge medical technology and manual dexterity, between instinct and expertise, that Firlik finds so appealing–and so difficult to master. Firlik recounts how her background as a surgeon’s daughter with a strong stomach and a keen interest in the brain led her to this rarefied specialty, and she describes her challenging, atypical trek from medical student to fully qualified surgeon. Among Firlik’s more memorable cases: a young roofer who walked into the hospital with a three-inch-long barbed nail driven into his forehead, the result of an accident with his partner’s nail gun, and a sweet little seven-year-old boy whose untreated earache had become a raging, potentially fatal infection of the brain lining. From OR theatrics to thorny ethical questions, from the surprisingly primitive tools in a neurosurgeon’s kit to glimpses of future techniques like the “brain lift,” Firlik cracks open medicine’s most prestigious and secretive specialty. Candid, smart, clear-eyed, and unfailingly engaging, Another Day in the Frontal Lobe is a mesmerizing behind-the-scenes glimpse into a world of incredible competition and incalculable rewards. |
| business insider media kit: OK Boomer, Let's Talk Jill Filipovic, 2020-08-11 “Particularly relevant in an election year...This book is full of data—on the economy, technology, and more—that will help millennials articulate their generational rage and help boomers understand where they’re coming from.” —The Washington Post “Jill Filipovic cuts through the noise with characteristic clarity and nuance. Behind the meme is a thoughtfully reported book that greatly contributes to our understanding of generational change.” —Irin Carmon, coauthor of the New York Times bestseller Notorious RBG Baby Boomers are the most prosperous generation in American history, but their kids are screwed. In this eye-opening book, journalist Jill Filipovic breaks down the massive problems facing Millennials including climate, money, housing, and healthcare. In Ok Boomer, Let’s Talk, journalist (and Millenial) Jill Filipovic tells the definitive story of her generation. Talking to gig workers, economists, policy makers, and dozens of struggling Millennials drowning in debt on a planet quite literally in flames, Filipovic paints a shocking and nuanced portrait of a generation being left behind: -Millennials are the most educated generation in American history—and also the most broke. -Millennials hold just 3 percent of American wealth. When they were the same age, Boomers held 21 percent. -The average older Millennial has $15,000 in student loan debt. The average Boomer at the same age? Just $2,300 in today’s dollars. -Millennials are paying almost 40 percent more for their first homes than Boomers did. -American families spend twice as much on healthcare now than they did when Boomers were young parents. Filipovic shows that Millennials are not the avocado-toast-eating snowflakes of Boomer outrage fantasies. But they are the first American generation that will do worse than their parents. “OK, Boomer” isn’t just a sarcastic dismissal—it’s a recognition that Millennials are in crisis, and that Boomer voters, bankers, and policy makers are responsible. Filipovic goes beyond the meme, upending dated assumptions with revelatory data and revealing portraits of young people delaying adulthood to pay down debt, obsessed with “wellness” because they can’t afford real healthcare, and struggling to #hustle in the precarious gig economy. Ok Boomer, Let’s Talk is at once an explainer and an extended olive branch that will finally allow these two generations to truly understand each other. |
| business insider media kit: The Sports Strategist Irving Rein, Ben Shields, Adam Grossman, 2015 The sports industry is more complex than ever before, and succeeding within it now requires an equally dynamic approach. Teams and leagues across many sports face unprecedented competition in worldwide markets as the cost of doing business increases and traditional revenue streams face pressure. In light of these changes, the idea that winning championships is the key to organizational success is misguided. The Sports Strategist: Developing Leaders for a High-Performance Industry reveals which areas in the industry, unlike winning, can be controlled and maximized for consistent success. Aspiring leaders in the sports business will learn how to design identities, manage narratives, and maximize new technologies in order to implement business analytics and build public support. These techniques are vital to creating a successful sports organization that is ready to reap the benefits of winning when it does happen, without having to rely on it when it doesn't. In such a high-performance field, the demand for well-equipped leaders is great, and The Sports Strategist provides the necessary tools and techniques for their success. |
| business insider media kit: Introduction to Public Relations Janis Teruggi Page, Lawrence J. Parnell, 2020-09-11 Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. |
| business insider media kit: Mass Media and American Politics Doris A. Graber, Johanna Dunaway, 2017-07-20 This comprehensive, trusted core text on media's impact on attitudes, behavior, elections, politics, and policymaking is known for its readable introduction to the literature and theory of the field. Mass Media and American Politics, Tenth Edition is thoroughly updated to reflect major structural changes that have shaken the world of political news, including the impact of the changing media landscape. It includes timely examples of the significance of these changes pulled from the 2016 election cycle. Written by Doris A. Graber—a scholar who has played an enormous role in establishing and shaping the field of mass media and American politics—and Johanna Dunaway, this book sets the standard. |
| business insider media kit: Social Justice and the Modern Athlete Mia Long Anderson, 2022-12-13 Social Justice and the Modern Athlete: Exploring the Role of Athlete Activism in Social Change is an edited volume in which editor Mia Long Anderson and various contributors identify and discuss athletes who have been at the forefront of social movements to lead change in distinct areas of society, including politics, gender equity, and mental health. Contributors analyze how this activism speaks to the impact that athletes can have on raising awareness and the power they have to influence and rectify social injustices as they work to advance efforts that result in a more equitable social structure. This volume demonstrates the myriad ways in which athletes have conducted their social work both in the real world and the online sphere, addressing the spectrum of intersectional marginalization that exists in our society based on gender, sexual orientation, race, religion, ability, and class. Scholars of sports studies, communication, sociology, political communication, and gender studies will find this book of particular interest. |
| business insider media kit: Branding Black Womanhood Timeka N. Tounsel, 2022-06-17 CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars. |
| business insider media kit: 64 Shots Kevin Roberts, 2016-06-21 64 Shots: Leadership in a Crazy World is a compendium of value-accelerators for business and life. It is gathered as a 64 shot method from the astute observations and remarkable life of creative business leader and iconoclast Kevin Roberts. A provocative figure traversing the peaks of global commerce, media and sport, Kevin Roberts - creator of the groundbreaking idea Lovemarks - is recognized as one of today's most uncompromisingly-positive and inspirational leaders. In 64 Shots, Roberts draws on the biggest ideas, toughest experiences and greatest influences of his life to present 16X4 stripped down, straight-forward and instantly-absorbable insights on how to bring order to the chaos of business and life. The punchy insights into winning - hitting readers lightly jab after jab - are an array of one-liners, sound bites, tweets, charts, quotes and historical reference points. They are loaded with Roberts' experience, story, brio, provocation and direction. The language is extreme, brimming with the irrepressible attitude and provocation that fueled Roberts' meteoric career. While there is a sequence, the 64 shots are stand-alone signposts towards living an enterprising and winning life. Anyone can dip into the book anywhere and find value. The writing is accompanied by (not necessarily linked to) a visual order of black-and-white photos of leaders in their cultural fields, some modern, many historical, some famous, and all personal. This eclectic selection of people are both direct and indirect influences to Kevin Roberts' life. They all have an interesting - and some mysterious - connection to concepts of leadership in a crazy world. Examples are: Mary Quant, Vince Lombardi, Margaret Thatcher, Vivienne Westwood, Twiggy, Tom Peters, Peter Drucker, Martin Luther King, Renzo Rosso, Brigit Bardot, Bob Dylan, Sean Fitzpatrick (a rugby player). The book is high touch and glossy. It feels like Apple, not Shakespeare. 64 Shots - will you take them? |
| business insider media kit: Crimes of the Powerful Dawn Rothe, David Kauzlarich, 2016-03-31 As politicians and the media perpetuate the stereotype of the common criminal, crimes committed by the powerful remain for the most part invisible, or are reframed as a bad decision or a rare mistake. This is a topic that remains marginalized within the field of criminology and criminal justice, yet crimes of the powerful cause more harm, perpetuate more inequalities, and result in more victimization than street crimes. Crimes of the Powerful: An introduction is the first textbook to bring together and show the symbiotic relationships between the related fields of state crime, white-collar crime, corporate crime, financial crime, organized crime, and environmental crime. Dawn L. Rothe and David Kauzlarich introduce the many types of crimes, methodological issues associated with research, theoretical relevance, and issues surrounding regulations and social controls for crimes of the powerful. Themes covered include: media, culture, and the Hollywoodization of crimes of the powerful; theoretical understanding and the study of the crimes of the powerful; a typology of crimes of the powerful with examples and case studies; victims of the crimes of the powerful; the regulation and resistance of elite crime. An ideal introductory text for both undergraduate and postgraduate students taking modules on the crimes of the powerful, white-collar crime, state crime, and green criminology, this text includes chapter summaries, activities and discussion questions, and lists of additional resources including films, websites, and additional readings. |
| business insider media kit: Social Media Strategy Keith A. Quesenberry, 2018-07-09 Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. |
| business insider media kit: Cannabis Business: Step-by-Step Startup Guide The Staff of Entrepreneur Media, Inc., 2018-04-20 Lifting the veil on all facets of the marijuana industry, this step-by-step guide sheds light on business opportunities available as cannabis becomes legal and regulated across the globe. From retailers to growers, producers, and suppliers, there’s a seemingly never-ending list of startup opportunities in this emerging market, and we'll give you the tools you need to succeed. Plus, this kit includes: Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years Interviews and advice from successful entrepreneurs in the industry Worksheets, brainstorming sections, and checklists Entrepreneur’s Startup Resource Kit (downloadable) More about Entrepreneur’s Startup Resource Kit Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits. |
| business insider media kit: Manufacturing Celebrity Vanessa Díaz, 2020-08-14 In Manufacturing Celebrity Vanessa Díaz traces the complex power dynamics of the reporting and paparazzi work that fuel contemporary Hollywood and American celebrity culture. Drawing on ethnographic fieldwork, her experience reporting for People magazine, and dozens of interviews with photographers, journalists, publicists, magazine editors, and celebrities, Díaz examines the racialized and gendered labor involved in manufacturing and selling relatable celebrity personas. Celebrity reporters, most of whom are white women, are expected to leverage their sexuality to generate coverage, which makes them vulnerable to sexual exploitation and assault. Meanwhile, the predominantly male Latino paparazzi can face life-threatening situations and endure vilification that echoes anti-immigrant rhetoric. In pointing out the precarity of those who hustle to make a living by generating the bulk of celebrity media, Díaz highlights the profound inequities of the systems that provide consumers with 24/7 coverage of their favorite stars. |
| business insider media kit: The Story So Far Bill Grueskin, Ava Seave, Lucas Graves, 2011-06-01 Bill Grueskin, Ava Seave, and Lucas Graves spent close to a year tracking the reporting of on-site news organizations some of which were founded over a century ago and others established only in the past year or two and found in their traffic and audience engagement patterns, allocation of resources, and revenue streams ways to increase the profits of digital journalism. In chapters covering a range of concerns, from advertising models and alternative platforms to the success of paywalls, the benefits and drawbacks to aggregation, and the character of emerging news platforms, this volume identifies which digital media strategies make money, which do not, and which new approaches look promising. The most comprehensive analysis to date of digital journalism's financial outlook, this text confronts business challenges both old and new, large and small, suggesting news organizations embrace the unique opportunities of the internet rather than adapt web offerings to legacy business models. The authors ultimately argue that news organizations and their audiences must learn to accept digital platforms and their constant transformation, which demand faster and more consistent innovation and investment. |
| business insider media kit: Artificial Intelligence and Human Rights Temperman, 2023-09 The scope of Artificial Intelligence's (AI) hold on modern life is only just beginning to be fully understood. Academics, professionals, policymakers, and legislators are analysing the effects of AI in the legal realm, notably in human rights work. Artificial Intelligence technologies and modern human rights have lived parallel lives for the last sixty years, and they continue to evolve with one another as both fields take shape. Human Rights and Artificial Intelligence explores the effects of AI on both the concept of human rights and on specific topics, including civil and political rights, privacy, non-discrimination, fair procedure, and asylum. Second- and third-generation human rights are also addressed. By mapping this relationship, the book clarifies the benefits and risks for human rights as new AI applications are designed and deployed. Its granular perspective makes Human Rights and Artificial Intelligence a seminal text on the legal ramifications of machine learning. This expansive volume will be useful to academics and professionals navigating the complex relationship between AI and human rights. |
| business insider media kit: The Fix Michelle P. King, 2020-03-03 In the vein of #Girlboss and Nice Girls Don’t Get the Corner Office, discover how to thrive at work from the head of the Global Innovation Coalition for Change at UN Women with this “passionate, practical roadmap for addressing inequality and finally making our workplaces work for women” (Arianna Huffington). For years, we’ve been telling women that in order to succeed at work, they have to change themselves first—lean in, negotiate like a man, don’t act too nice or you’ll never get the corner office. But after sixteen years working with major Fortune 500 companies as a gender equality expert, Michelle King has realized one simple truth—the tired advice of fixing women doesn’t fix anything. The truth is that workplaces are gendered; they were designed by men for men. Because of this, most organizations unconsciously carry the idea of an “ideal worker,” typically a straight, white man who doesn’t have to juggle work and family commitments. Based on King’s research and exclusive interviews with major companies and thought leaders, The Fix reveals why denying the fact that women are held back just because they are women—what she calls gender denial—is the biggest obstacle holding women back at work and outlines the hidden sexism and invisible barriers women encounter at work every day. Women who speak up are seen as pushy. Women who ask for a raise are seen as difficult. Women who spend hours networking don’t get the same career benefits as men do. Because women don’t look like the ideal worker and can’t behave like the ideal worker, they are passed over for promotions, paid less, and pushed out of the workforce, not because they aren’t good enough, but because they aren’t men. In this fascinating and empowering book, King outlines the invisible barriers that hold women back at all stages of their careers, and provides readers with a clear set of takeaways to thrive despite the sexist workplace, as they fight for change from within. Gender equality is not about women, and it is not about men—it is about making workplaces work for everyone. Together, we can fix work, not women. |
| business insider media kit: Start Your Own Cannabis Business Javier Hasse, The Staff of Entrepreneur Media, 2018-04-20 Everything You Need to Start and Run a Successful Cannabis Business From retailers to growers, producers, and suppliers, there's a seemingly never-ending list of startup opportunities in this emerging market. In Start Your Own Cannabis Business, cannabis, biotech, and entrepreneurship reporter Javier Hasse introduces forward-thinking entrepreneurs lie you to the industry and shares hard-earned tips and success stories from pioneers and visionaries in the marijuana industry. Take a closer look at the world of weed and what it holds for you and your future as a cannabis entrepreneur. You'll learn how to: Put together a solid business plan with tips from cannabis lawyers Estimate startup costs with the help of cannabis-experienced CPAs Assemble a team of employees with insight from legal cannabis recruiting and dispensary training agencies Protect your assets in case something goes wrong with your business Familiarize yourself with the tax and legal regulations of the industry Understand what's legal and what's not in the U.S. in cannabis Grow your cannabis business into a multistate company |
| business insider media kit: The Checklist Manifesto Atul Gawande, 2010-04-01 The New York Times bestselling author of Being Mortal and Complications reveals the surprising power of the ordinary checklist We live in a world of great and increasing complexity, where even the most expert professionals struggle to master the tasks they face. Longer training, ever more advanced technologies—neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist. First introduced decades ago by the U.S. Air Force, checklists have enabled pilots to fly aircraft of mind-boggling sophistication. Now innovative checklists are being adopted in hospitals around the world, helping doctors and nurses respond to everything from flu epidemics to avalanches. Even in the immensely complex world of surgery, a simple ninety-second variant has cut the rate of fatalities by more than a third. In riveting stories, Gawande takes us from Austria, where an emergency checklist saved a drowning victim who had spent half an hour underwater, to Michigan, where a cleanliness checklist in intensive care units virtually eliminated a type of deadly hospital infection. He explains how checklists actually work to prompt striking and immediate improvements. And he follows the checklist revolution into fields well beyond medicine, from disaster response to investment banking, skyscraper construction, and businesses of all kinds. An intellectual adventure in which lives are lost and saved and one simple idea makes a tremendous difference, The Checklist Manifesto is essential reading for anyone working to get things right. |
| business insider media kit: 注意力商人 吳修銘（Tim Wu）, 2018-04-02 電子郵件，免費！照片分享，無上限！ 你是否想過，隨手可得的免費內容、便利的免費服務，到底都是誰在付費？ 如果商品免費，那你就不是消費者，而是商品！ 你我可能都不知不覺地把自己賣給了注意力商人！ 「『媒體轉型、網路演化與資訊浪潮」此一主題最具洞見的作者。』──黃哲斌（資深媒體人） 「這是少有的關注產業發展的傳播史，對現在或未來的『注意力產業』」中人來說，不可不讀。」──游梓翔（世新大學新聞傳播學院院長） ※ 爬梳兩百年來從報紙、海報、廣播、電視、網路崛起的商戰歷史。 ※ 拆解創造吸引╳培養聚眾╳收割轉賣的注意力變現商業模式。 ※ 注意力商人如何因時代變化、工具改變轉進新的獲利結構。 ※ 人們如何看明白商業的操弄邏輯與交易條件，提升自己的注意力意識。 作者吳修銘（Tim Wu）是新生代網路與媒體思想家，哥倫比亞大學法學教授、美國聯邦貿易委員會顧問，擅長結合政治、經濟、社會的視角，深入剖析科技對文化與生活的衝擊，他提出「網路中立性」（Net Neutrality）的創見，出版為《誰控制了總開關》一書，是網路與傳播界的重要概念。《科學人》雜誌評選他爲2006年五十大風雲人物、名列2007年哈佛大學最有影響力的百大畢業生。 這本書，吳修銘把焦點放在跟我們每一個人都更切身的注意力交易，注意力商人的崛起，對社會造成了哪些改變。 ◎誰是注意力商人？ 從過去到現在，參與媒體、廣告、行銷、節目、到今日投入網路、社群的人，都是注意力商人的一員。時代、行業或許有別，但是他們的專業都是設法創造能夠吸引更多目光的內容，不論是聳動的標題或是免費的影音，抓住我們的注意力後，再把我們轉賣給其他業主，變現獲利。 ◎注意力人人都有，什麼時候成了產業？ 吳修銘梳理近200年的媒體發展，告訴你第一份依賴廣告收益的報紙誕生時，注意力產業就成形了。書中用四個屏幕把從報紙到手機的發展分成四個階段，生動的故事分析從海報、報紙到今日手機、社群，不同時代、如何用不同方式來吸引眾人。若你就是注意力商人，該如何進一步思考新的商業模式。 ◎為什麼需要了解注意力產業？ 注意力影響我們的意識、決定我們的消費、型塑我們的生活型態。我們多數人是在未經同意的情況下被動接收資訊，只會在被注意到的訊息中做選擇，讓商業分分秒秒剝削我們的注意力。五花八門的注意力產業競相爭取我們清醒時刻的注意力，雖然我們可能換得娛樂與便利，但是卻也讓注意力商人高度介入我們的生活。 資訊爆炸，注意力愈來愈稀缺，是眾相爭奪的新貨幣。 注意力商人不會消失，只會不斷推陳出新。 認清注意力商人的手法，知道自己何時正在被影響、被出賣，是現代公民必備的常識。 |
| business insider media kit: The Interaction Field Erich Joachimsthaler, 2020-09-15 Learn how the most successful businesses are creating value and igniting smart growth in a fast-paced, competitive market. Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that doesn't care much about your brand and your other assets, and it either rushes past you or mows you down. In The Interaction Field, management expert and professor Erich Joachimsthaler explains that the only way to thrive in this environment is through the Interaction Field model. Companies who embrace this model generate, facilitate, and benefit from data exchanges among multiple people and groups -- from customers and stakeholders, but also from those you wouldn't expect to be in the mix, like suppliers, software developers, regulators, and even competitors. And everyone in the field works together to solve big, industry-wide, or complex and unpredictable societal problems. The future is going to be about creating value for everyone. Businesses that solve immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow. |
| business insider media kit: 주목하지 않을 권리 팀 우, 2019-09-23 주의력 산업의 부상은 개인에게 어떤 변화를 미칠까? 왜 관심을 가져야 할까? 디지털 기술이 시대에 미치는 영향에 대해 깊게 연구해온 세계적인 석학으로 유명한 팀 우가 사람들의 주의를 사로잡아 판매하고자 끊임없이 진화한 광고 산업을 낱낱이 파헤치며, 주의력 사업 세계가 형성된 과정과 그 핵심을 이루는 광고, 정치 선전, 종교의 실상을 제대로 이해하도록 돕는 『주목하지 않을 권리』. 다양한 매체에 따른 광고의 역사, 뇌과학으로 살펴보는 주의력, 교묘하게 심리학을 이용한 광고업자들, 그리고 역사상 가장 큰 주의력이 동원된 히틀러의 정치 선전까지 꼼꼼하게 다룬다. 광고 산업은 편의나 오락거리, 콘텐츠를 안겨주는 대가로 우리의 깨어 있는 순간을 더 요구하고, 획득해 팔고 있다. 대부분의 사람들은 분명하게 의사를 밝힐 기회를 갖지 못한 채 상업이 자신의 주의력을 이용하도록 수동적으로 노출시켜왔는데, 저자는 이제 나의 의식을 되찾는 일을 진지하게 고민하기에 적절한 시점이라고 말하며 사람들이 공짜인 듯한 콘텐츠와 광고 사이에 숨어 있는 계약 조건을 냉철하게 볼 수 있도록 조언한다. 기술이 발전함에 따라 사용 기기가 바뀌고, 그에 맞는 새로운 자극을 주는 콘텐츠가 등장하고, 틈새를 파고들어 광고 산업의 주의력 착취가 시작되는 반복되는 역사를 통해 저자는 알고 싶지 않은 정보에서 벗어나는 법, 즉 효과적인 관심 끄기를 제안하며 광고의 무절제한 확산을 저지해야 함을 강조하면서 내 주의력을 온전한 나의 것으로, 귀중한 삶의 경험에 대한 소유권을 되찾을 수 있도록 이끌어준다. |
| business insider media kit: Dame Traveler Nastasia Yakoub, 2020-03-03 A breathtaking celebration of Instagram's premier solo female travel community, featuring 200 striking photographs—most of them all-new—plus empowering messages and practical tips for solo travelers. “For those with passports full of stories, this book carries you away to every dreamy corner of the earth. I can’t stop flipping through these visually incandescent pages to see where I’m capable of traveling to next!”—Caila Quinn, The Bachelor contestant and lifestyle and travel influencer From backpackers in Peru to artists in Berlin to storytellers in Morocco, Dame Traveler celebrates the diversity and bravery of women from around the world who are not afraid to think (and live) outside the box. The revolutionary Dame Traveler Instagram account was founded by Nastasia Yakoub, who was born into a strict Chaldean-Middle Eastern community where women are expected to marry young and put aside other personal ambitions. But at the age of twenty, Nastasia embarked on a solo trip to South Africa to volunteer at an orphanage in Cape Town, which sparked a love of world travel. Recognizing a void in the travel industry, she founded Dame Traveler, the first female travel community on Instagram, now more than half a million strong. Nastasia herself has traveled to sixty-three countries on solo adventures, sharing colorful photos of her tantalizing travels along the way. Dame Traveler celebrates these women with a photographic collection of 200 stunning images paired with inspiring captions, 80% of which have never been seen on the Instagram account. Organized into sections on architecture, culture, nature, and water, each entry features travel information, plus tips, advice, unique solo-travel experiences, and wisdom from contributing globe-trotters to embolden the next generation of Dame Travelers. |
| business insider media kit: The Whole30 Melissa Urban, Dallas Hartwig, 2015 Millions of people visit Whole30.com every month and share their stories of weight loss and lifestyle makeovers. Hundreds of thousands of them have read It Starts With Food, which explains the science behind the program. At last, The Whole30 provides the step-by-step, recipe-by-recipe guidebook that will allow millions of people to experience the transformation of their entire life in just one month. |
| business insider media kit: Boom Craig Hall, Linden Gross, 2019-05-14 For decades, the United States has been experiencing a shocking decline in the number of new business startups…and it has gotten worse since the Great Recession. While new business formation in Silicon Valley, New York, and Boston is booming, entrepreneurship in most of the country—particularly rural regions—is declining. Things are even worse for women and people of color. This is of paramount importance to the United States because startups account for all new net job growth, champion innovation and strengthen our middle class. From the perspective of an entrepreneur with more than fifty years of experience in diverse industries—from software, to real estate, to winemaking—author Craig Hall provides his expert evaluation on the challenges facing entrepreneurs today. After careful analysis defining the current environment for startups, Hall optimistically concludes with specific strategies for go-getters to successfully bridge the opportunity gap. We can, and must, reverse these trends in order to level the playing field for entrepreneurs to safeguard the future of the American Dream. |
| business insider media kit: 疫後零售大趨勢：零售未來學家的關鍵報告，線上、實體零售業如何站穩腳跟，布局未來？ 道格．史蒂芬斯 Doug Stephens, 2021-10-14 ★零售業的世紀大挑戰，現在最需要的一本書★ 比台灣先走過封城到解封的美國零售業， 帶給台灣哪些啟示？ 零售業者在疫情下有不同的命運， 有的折損、有的壯大， 為什麼？未來又該怎麼走？ 「深具預言性、啟發性和娛樂性，清晰描繪了我們正在進入的後疫情世界以及零售商該如何適應才能蓬勃發展。」—— Ian McMilan，NIKE全球零售行銷主管 史上很少有像新冠肺炎大流行這麼嚴重的危機，徹底破壞每個人日常生活各個方面。在中國武漢一個小小的醫療波瀾開始，迅猛爆發成一場大海嘯。每個市場、產業、垂直市場、專業、服務和產品類型都在某種程度上受其影響。而且有史以來第一次，全球零售業的每個輪子、齒輪和零件都戛然而止。 國際暢銷作家和未來學家道格．史蒂芬斯的《疫後零售大趨勢》道出危機時期前所未有的大崩盤，還有一幅零售重生的路線圖。從危機內部進行即時的細緻研究，提出一幅全面而驚人的願景，新冠肺炎將如何重塑消費者生活的方方面面，包括購物的本質。 最重要的是，《疫後零售大趨勢》為希望不僅在疫後生存、甚至茁壯的領導者，提供了一幅鼓舞人心又可實際執行的藍圖。 全書帶領讀者從更長期、全面的角度認識疫後零售的未來，你可以學到： ● 三級警戒，實體店怎麼因應？ 【例】沃爾瑪學「得來速」，客戶線上下單、店面取貨，營收逆勢成長。 ● 每個人都想靠社群媒體集客，怎麼做？ 【例】Candy Me Up糖果公司把店面當攝影棚、老闆當網紅開箱、試吃，吸抖音粉絲95萬、新品上架就完銷。 ● 電商龍頭把疫情變助力，善用消費者資料價值 【例】亞馬遜靠Prime 會員制，不僅黏住會員，更隨時洞察消費者需求與行為，威脅線下超市生存。 ● 想打造品牌，可以參照哪些原型？ 【例】Nike會說故事、巴塔哥尼亞支持社運、好市多完美客服、B&H專業第一……十種原型都帶來啟發。 ● 強調體驗的演唱會、藝廊、營隊，該怎麼轉型？ 【例】WHO推出抗疫線上演唱會，結合影音串流技術和預錄，聚集各地巨星同台，吸引兩千萬觀眾、募款一億三千萬美元。 《疫後零售大趨勢》詳細討論了領先品牌如何戰勝疫情，甚至趁勢受益，以及實體店面如何能迅速加速數位能力並維持消費者參與。想知道零售業的未來往哪裡走？本書必讀。 ─本書特色─ 1. 現在最需要的一本書！零售未來學家最新、最全面的剖析 現在最重要的事就是抗疫！疫情突如其來，實體倒店潮、電商大火拚，人人像無頭蒼蠅或力有未逮。本書的研究與實務案例正能補上空缺，指引創新制勝的方向。 2. 面對疫情，全球零售業者怎麼保命、如何重生？ 研究翔實、案例多元：電商龍頭亞馬遜靠大數據養會員；大賣場沃爾瑪則進軍電商；玩具店 Camp賣親子體驗；美妝品牌Morphe賣造型服務；還有地區糖果店Candy Me Up抖音搶粉絲……處處都是啟發，你一定學得到。 3. 疫情狀況多、影響廣、話題多，每個人都關切 零售從業者、相關產業鏈從業者，以及關切疫後消費趨勢的人，都是本書受眾。 ─專業推薦─ 潘進丁（全家便利商店集團會長） 邱奕嘉（政大商學院副院長兼EMBA執行長） 伊安．麥克米蘭（Ian McMilan，NIKE全球零售行銷主管） 哈利．芬克爾斯坦（Harley Finkelstein，Shopify總裁） 馬克．塔羅（Mark C. Toro，北美地產公司董事長） 約瑟夫．派恩（B. Joseph Pine II，《體驗經濟時代》作者） 伊姆蘭．阿米德（Imran Amed，《時裝商業評論》創辦人暨執行長） 克莉絲蒂娜．馮達娜（Christina Fontana，天貓歐洲時尚與奢侈品部門主任） |
| business insider media kit: Winning Through Platforms Ted Moser, Charlotte Bloom, Omar Akhtar, 2023-12-10 Every company needs a platform to thrive. How can you succeed when your markets get platform-crowded? This book – a how-to-win playbook – shows you the way. |
| business insider media kit: Strange Rites Tara Isabella Burton, 2020-06-16 A sparklingly strange odyssey through the kaleidoscope of America's new spirituality: the cults, practices, high priests and prophets of our supposedly post-religion age. Fifty-five years have passed since the cover of Time magazine proclaimed the death of God and while participation in mainstream religion has indeed plummeted, Americans have never been more spiritually busy. While rejecting traditional worship in unprecedented numbers, today's Americans are embracing a kaleidoscopic panoply of spiritual traditions, rituals, and subcultures -- from astrology and witchcraft to SoulCycle and the alt-right.As the Internet makes it ever-easier to find new tribes, and consumer capitalism forever threatens to turn spirituality into a lifestyle brand, remarkably modern American religious culture is undergoing a revival comparable with the Great Awakenings of centuries past. Faith is experiencing not a decline but a Renaissance. Disillusioned with organized religion and political establishments alike, more and more Americans are seeking out spiritual paths driven by intuition, not institutions. In Strange Rites, religious scholar and commentator Tara Isabella Burton visits with the techno-utopians of Silicon Valley; Satanists and polyamorous communities, witches from Bushwick, wellness junkies and social justice activists and devotees of Jordan Peterson, proving Americans are not abandoning religion but remixing it. In search of the deep and the real, they are finding meaning, purpose, ritual, and communities in ever-newer, ever-stranger ways. |
| business insider media kit: How to Manage Your Agent Gervich Chad, 2013-11-26 First published in 2013. Have you written the script for the next box office blockbuster or hit TV show and just need the right agent to sell it? Not sure whether to accept an if-come deal or a script commitment? Debating which manager is the right choice to steer your career? Well, worry no more...How to Manage Your Agent is a fun, friendly guide to the world of literary representation. Enter the inner sanctums of Hollywood's power-brokers and learn how they influence what pitches get bought, what projects get sold, and which writers get hired. Find tips from top-level executives, agents, managers, producers, and writers to help you maximize your own representation and kick your career into overdrive! You'll learn: How agents prioritize their client list... and ways to guarantee you're at the top; When to approach new representation... and what you need to capture their interest; Hollywood's secret buying schedule... and how to ensure you're on it; The truth about packaging... where it helps and when it hurts; Which agents are best for you... and where to find them; Advice on acing your first agent meeting... and why so many writers blow it; Managers' tricks for creating buzz... and when to use them yourself; How to fire your agent... without killing your career; When you don't need representation... and how to succeed without it. The value of good representation is undeniable-especially in a world where agents and managers control which projects (and careers) live or die. How to Manage Your Agent puts you on the inside track to get your work the attention it deserves! |
| business insider media kit: Blumhouse Productions Todd K. Platts, Victoria McCollum, Mathias Clasen, 2022-05-15 Blumhouse Productions is the first book that systematically examines the corpus of Blumhouse’s cinematic output. Individual chapters written by emerging and established scholars consider thematic trends across Blumhouse films, such as the use of found footage, haunted bodies/haunted houses, and toxic masculinity. Blumhouse’s business strategies and funding model are considered – including the company’s high-profile franchises Paranormal Activity, Insidious, The Purge, Happy Death Day, and Halloween – alongside such key standalone films as Get Out and Black Christmas, and nonhorror films like BlackKklansman. Taken together, the chapters provide a thorough primer for one of the most significant drivers behind the contemporary resurgence of horror cinema. |
| business insider media kit: Immigrants on Grindr Andrew DJ Shield, 2019-11-07 This book examines the role of hook-up apps in the lives of gay, bi, trans, and queer immigrants and refugees, and how the online culture of these platforms promotes belonging or exclusion. Within the context of the so-called European refugee crisis, this research focuses on the experiences of immigrants from especially Muslim-majority countries to the greater Copenhagen area, a region known for both its progressive ideologies and its anti-immigrant practices. Grindr and similar platforms connect newcomers with not only dates and sex, but also friends, roommates and other logistical contacts. But these socio-sexual platforms also become spaces of racialization and othering. Weaving together analyses of real Grindr profile texts, immigrant narratives, political rhetoric, and popular media, Immigrants on Grindr provides an in-depth look at the complex interplay between online and offline cultures, and between technology and society. |
| business insider media kit: Drawing the Past, Volume 1 Dorian L. Alexander, Michael Goodrum, Philip Smith, 2022-01-04 Contributions by Lawrence Abrams, Dorian L. Alexander, Max Bledstein, Peter Cullen Bryan, Stephen Connor, Matthew J. Costello, Martin Flanagan, Michael Fuchs, Michael Goodrum, Bridget Keown, Kaleb Knoblach, Christina M. Knopf, Martin Lund, Jordan Newton, Stefan Rabitsch, Maryanne Rhett, and Philip Smith History has always been a matter of arranging evidence into a narrative, but the public debate over the meanings we attach to a given history can seem particularly acute in our current age. Like all artistic mediums, comics possess the power to mold history into shapes that serve its prospective audience and creator both. It makes sense, then, that history, no stranger to the creation of hagiographies, particularly in the service of nationalism and other political ideologies, is so easily summoned to the panelled page. Comics, like statues, museums, and other vehicles for historical narrative, make both monsters and heroes of men while fueling combative beliefs in personal versions of United States history. Drawing the Past, Volume 1: Comics and the Historical Imagination in the United States, the first book in a two-volume series, provides a map of current approaches to comics and their engagement with historical representation. The first section of the book on history and form explores the existence, shape, and influence of comics as a medium. The second section concerns the question of trauma, understood both as individual traumas that can shape the relationship between the narrator and object, and historical traumas that invite a reassessment of existing social, economic, and cultural assumptions. The final section on mythic histories delves into ways in which comics add to the mythology of the US. Together, both volumes bring together a range of different approaches to diverse material and feature remarkable scholars from all over the world. |
| business insider media kit: Cosmetics Marketing Lindsay Karchin, Delphine Horvath, 2023-06-29 Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty. |
| business insider media kit: Status and Culture W. David Marx, 2022-09-06 Subtly altered how I see the world. —Michelle Goldberg, New York Times “[Status and Culture] consistently posits theories I'd never previously considered that instantly feel obvious.” —Chuck Klosterman, author of The Nineties “Why are you the way that you are? Status and Culture explains nearly everything about the things you choose to be—and how the society we live in takes shape in the process.” —B.J. Novak, writer and actor Solving the long-standing mysteries of culture—from the origin of our tastes and identities, to the perpetual cycles of fashions and fads—through a careful exploration of the fundamental human desire for status All humans share a need to secure their social standing, and this universal motivation structures our behavior, forms our tastes, determines how we live, and ultimately shapes who we are. We can use status, then, to explain why some things become “cool,” how stylistic innovations arise, and why there are constant changes in clothing, music, food, sports, slang, travel, hairstyles, and even dog breeds. In Status and Culture, W. David Marx weaves together the wisdom from history, psychology, sociology, anthropology, economics, philosophy, linguistics, semiotics, cultural theory, literary theory, art history, media studies, and neuroscience to demonstrate exactly how individual status seeking creates our cultural ecosystem. Marx examines three fundamental questions: Why do individuals cluster around arbitrary behaviors and take deep meaning from them? How do distinct styles, conventions, and sensibilities emerge? Why do we change behaviors over time and why do some behaviors stick around? The answers then provide new perspectives for understanding the seeming “weightlessness” of internet culture. Status and Culture is a book that will appeal to business people, students, creators, and anyone who has ever wondered why things become popular, why their own preferences change over time, and how identity plays out in contemporary society. Readers of this book will walk away with deep and lasting knowledge of the often secret rules of how culture really works. |
| business insider media kit: Diversity within Diversity Management Andri Georgiadou, Maria Alejandra Gonzalez-Perez, Miguel R. Olivas-Luján, 2019-05-07 This edited collection of case studies from around the globe, seeks to shed light on existing practicesdisseminating the value of diversity, whilst opening the road toward a wider perspective on its definitions. The contributors provide a critical reflection of the current discourse on different types of diversity around the world. |
| business insider media kit: News Media Yellow Book , 2004 |
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys and….
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going….
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, especially one that….
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the person who has or….
AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned before it happens: 2. made….
LEVERAGE | English meaning - Cambridge Dictionary
LEVERAGE definition: 1. the action or advantage of using a lever: 2. power to influence people and get the results you….
ENTREPRENEUR | English meaning - Cambridge Dictionary
ENTREPRENEUR definition: 1. someone who starts their own business, especially when this involves seeing a new opportunity….
CULTIVATE | English meaning - Cambridge Dictionary
CULTIVATE definition: 1. to prepare land and grow crops on it, or to grow a particular crop: 2. to try to develop and….
EQUITY | English meaning - Cambridge Dictionary
EQUITY definition: 1. the value of a company, divided into many equal parts owned by the shareholders, or one of the….
LIAISE | English meaning - Cambridge Dictionary
LIAISE definition: 1. to speak to people in other organizations, etc. in order to work with them or exchange….
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys and….
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going….
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, especially one that….
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the person who has or….
AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned before it happens: 2. made….
LEVERAGE | English meaning - Cambridge Dictionary
LEVERAGE definition: 1. the action or advantage of using a lever: 2. power to influence people and get the results you….
ENTREPRENEUR | English meaning - Cambridge Dictionary
ENTREPRENEUR definition: 1. someone who starts their own business, especially when this involves seeing a new opportunity….
CULTIVATE | English meaning - Cambridge Dictionary
CULTIVATE definition: 1. to prepare land and grow crops on it, or to grow a particular crop: 2. to try to develop and….
EQUITY | English meaning - Cambridge Dictionary
EQUITY definition: 1. the value of a company, divided into many equal parts owned by the shareholders, or one of the….
LIAISE | English meaning - Cambridge Dictionary
LIAISE definition: 1. to speak to people in other organizations, etc. in order to work with them or exchange….
