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| business language of the world: The Rise of English Rosemary C. Salomone, 2022 A sweeping account of the global rise of English and the high-stakes politics of languageSpoken by a quarter of the world's population, English is today's lingua franca- - its common tongue. The language of business, popular media, and international politics, English has become commodified for its economic value and increasingly detached from any particular nation. This meteoric riseof English has many obvious benefits to communication. Tourists can travel abroad with greater ease. Political leaders can directly engage their counterparts. Researchers can collaborate with foreign colleagues. Business interests can flourish in the global economy.But the rise of English has very real downsides as well. In Europe, imperatives of political integration and job mobility compete with pride in national language and heritage. In the United States and England, English isolates us from the cultural and economic benefits of speaking other languages.And in countries like India, South Africa, Morocco, and Rwanda, it has stratified society along lines of English proficiency.In The Rise of English, Rosemary Salomone offers a commanding view of the unprecedented spread of English and the far-reaching effects it has on global and local politics, economics, media, education, and business. From the inner workings of the European Union to linguistic battles over influence inAfrica, Salomone draws on a wealth of research to tell the complex story of English - and, ultimately, to argue for English not as a force for domination but as a core component of multilingualism and the transcendence of linguistic and cultural borders. |
| business language of the world: The Language of Global Success Tsedal Neeley, 2019-11-19 A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it--Back of jacket. |
| business language of the world: English as a Global Language David Crystal, 2012-03-29 Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language. |
| business language of the world: Remote Work Revolution Tsedal Neeley, 2021-03-30 LONGLISTED FOR THE FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR “I often talk about the importance of trust when it comes to work: the trust of your employees and building trust with your customers. This book provides a blueprint for how to build and maintain that trust and connection in a digital environment.” —Eric S. Yuan, founder and CEO of Zoom A Harvard Business School professor and leading expert in virtual and global work provides remote workers and leaders with the best practices necessary to perform at the highest levels in their organizations. The rapid and unprecedented changes brought on by Covid-19 have accelerated the transition to remote working, requiring the wholesale migration of nearly entire companies to virtual work in just weeks, leaving managers and employees scrambling to adjust. This massive transition has forced companies to rapidly advance their digital footprint, using cloud, storage, cybersecurity, and device tools to accommodate their new remote workforce. Experiencing the benefits of remote working—including nonexistent commute times, lower operational costs, and a larger pool of global job applicants—many companies, including Twitter and Google, plan to permanently incorporate remote days or give employees the option to work from home full-time. But virtual work has it challenges. Employees feel lost, isolated, out of sync, and out of sight. They want to know how to build trust, maintain connections without in-person interactions, and a proper work/life balance. Managers want to know how to lead virtually, how to keep their teams motivated, what digital tools they’ll need, and how to keep employees productive. Providing compelling, evidence-based answers to these and other pressing issues, Remote Work Revolution is essential for navigating the enduring challenges teams and managers face. Filled with specific actionable steps and interactive tools, this timely book will help team members deliver results previously out of reach. Following Neeley’s advice, employees will be able to break through routine norms to successfully use remote work to benefit themselves, their groups, and ultimately their organizations. |
| business language of the world: The Daily Drucker Peter Drucker, 2018-03-09 A powerful new learning tool for the ambitious, self-directed manager, entrepreneur, or business person today, The Daily Drucker distils the essence of management guru Peter F. Drucker's teachings in an easy-to-access, daily calendar format. It presents in organized form: a key statement of Drucker’s, followed by a few lines of comment and explanation, with topics ranging across a great many fields of his work: management, business and the world economy; a changing society; innovation and entrepreneurship; decision-making; the changing workforce and the non-profit and their management. However, the most important part of this book are the blank halves of its pages. They are what the readers will contribute, their actions, decisions and the results of these decisions. There are 366 readings, each addressing a major topic, one for every day of the year. Each reading starts with a topic and a “Drucker Proverb” such as “Know Thy Time”, capturing the essence of the topic. Then there is a teaching taken directly from the works of Peter Drucker. Next comes the action step, where you are asked to “Think on” the teaching and apply it to yourself and your organization. |
| business language of the world: Language in International Business Mary Yoko Brannen, Terry Mughan, 2016-11-07 Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today’s increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, Language in International Business provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced. Chapter 9 is licensed under a Creative Commons Attributtion NonCommercial-NoDerivs 3.0 Unported License. The Journal of International Business Studies (JIBS) is an official publication of the Academy of International Business and is the top-ranked journal in the field of international business. The goal of JIBS is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope and interdisciplinary in content and methodology. For more information, visit www.jibs.net. The Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. A global community of scholars and researchers for the creation and dissemination of knowledge about international business and policy issues, the AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice. For more information, visit aib.msu.edu |
| business language of the world: Language in a Globalised World Khawla Badwan, 2021-07-13 This book takes a critical look at the role of language in an increasingly diversified and globalised world, using the new framework of 'sociolinguistics of globalisation' to draw together research from human geography, sociolinguistics, and intercultural communication. It argues that globalisation has resulted in a destabilisation of social and linguistic norms, and presents a ‘language-in-motion’ approach which addresses the inequalities and new social divisions brought by the unprecedented levels of population mobility. This book looks at language on the individual, national and transnational level, and it will be of interest to readers with backgrounds in history, politics, human geography, sociolinguistics and minority languages. |
| business language of the world: Languages In The World Julie Tetel Andresen, Phillip M. Carter, 2016-01-19 This innovative introduction outlines the structure and distribution of the world’s languages, charting their evolution over the past 200,000 years. Balances linguistic analysis with socio-historical and political context, offering a cohesive picture of the relationship between language and society Provides an interdisciplinary introduction to the study of language by drawing not only on the diverse fields of linguistics (structural, linguist anthropology, historical, sociolinguistics), but also on history, biology, genetics, sociology, and more Includes nine detailed language profiles on Kurdish, Arabic, Tibetan, Hawaiian, Vietnamese, Tamil, !Xóõ (Taa), Mongolian, and Quiché A companion website offers a host of supplementary materials including, sound files, further exercises, and detailed introductory information for students new to linguistics |
| business language of the world: Fluent in 3 Months Benny Lewis, 2014-03-11 Benny Lewis, who speaks over ten languages—all self-taught—runs the largest language-learning blog in the world, Fluent In 3 Months. Lewis is a full-time language hacker, someone who devotes all of his time to finding better, faster, and more efficient ways to learn languages. Fluent in 3 Months: How Anyone at Any Age Can Learn to Speak Any Language from Anywhere in the World is a new blueprint for fast language learning. Lewis argues that you don't need a great memory or the language gene to learn a language quickly, and debunks a number of long-held beliefs, such as adults not being as good of language learners as children. |
| business language of the world: Communication and Language Analysis in the Corporate World Hart, Roderick P., 2014-01-31 While personal variables like age, education, and gender are often thought to contribute to a persons distinctive speech pattern, corporate environments often develop its own way of communication which include larger scale variables like the economy and organizational traditions. Communication and Language Analysis in the Corporate World provides insight into the verbiage of the corporate world and the influence of this environment for a persons speech pattern, language, and terminology. This book will provide a guide for language researchers and business leaders alike so that they may find a way to communicate with everyone customers, colleagues, and CEOs effectively. |
| business language of the world: Language, Society and the State in a Changing World Stanley D. Brunn, Roland Kehrein, 2023-04-08 This book addresses the changing contemporary language worlds in three major contexts. It first discusses how the language landscape maps of cities are changing as a result of increased migration, globalization and global media. These features are evident in place names and place name changes as well as the densities and frequencies of language spoken and used in texts. The second section discusses how the state itself is responding to both indigenous and heritage groups desiring to be included and represented in the state’s political landscapes and also expressions of art and culture. In the third section, the authors address a number of cutting-edge theses that are emerging in the linguistic geography and political words. These include the importance of gender, anthropogenetic discourse, the preservation of endangered languages and challenges to a state’s official language policy. Through including authors from nine different countries, who are writing about issues in twelve countries and their overlapping interests in language mapping, language usage and policy and visual representations, this book provides inspiring research into future topics at local, national, regional and international scales. |
| business language of the world: Words of the World Abram De Swaan, 2013-05-29 This bold and accessible study of human languages and communication explores issues which are at the forefront of today's globalized society. The human species is divided into more than five thousand language groups that do not understand each other. And yet these groups constitute one coherent world language system, connected by multilingual speakers in a surprisingly powerful way. The chances of a language thriving depend on its position in the system. There are thousands of small, peripheral languages, each connected to one of a hundred central languages. The entire system is held together by one global language: English. A language is a ‘hypercollective' good: the more speakers it has, the higher its communication value for each one of them. Thus, when people think that a language is gaining new speakers, that in itself is a reason for them to want to learn it too. That is why, in an age of globalization, only a few languages remain for transnational communication and these often prevail even in national societies. This important book discusses a number of specific constellations in detail: India, Indonesia, Sub-Saharan Africa, South Africa and the European Union. De Swaan concludes by providing a sober but illuminating view of language policy in multilingual societies. This book will be essential reading for those studying sociology, communication studies and linguistics. |
| business language of the world: The Position of the German Language in the World Ulrich Ammon, 2019-08-08 The Position of the German Language in the World focuses on the global position of German and the factors which work towards sustaining its use and utility for international communication. From the perspective of the global language constellation, the detailed data analysis of this substantial research project depicts German as an example of a second-rank language. The book also provides a model for analysis and description of international languages other than English. It offers a framework for strengthening the position of languages such as Arabic, Chinese, French, Portuguese, Spanish and others and for countering exaggerated claims about the global monopoly position of English. This comprehensive handbook of the state of the German language in the world was originally published in 2015 by Walter de Gruyter in German and has been critically acclaimed. Suitable for scholars and researchers of the German language, the handbook shows in detail how intricately and thoroughly German and other second-rank languages are tied up with a great number of societies and how these statistics support or weaken the languages’ functions and maintenance. |
| business language of the world: The Language of Global Marketing Wendy MacKenzie Pease, 2021-04-13 A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales. To convert more website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience. In The Language of Global Marketing, Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services. You'll discover: How to align your expansion plans, communications, and brand with your company's digital marketing plan Four key components to build a successful Translation Management Plan Secrets to receiving better quality and more culturally appropriate translations from your translator Nine tactics to optimize your website and translate data for global SEO in your target market Interpreter options when you need to speak to your customers Huge advantages of cultivating a diverse workforce while expanding globally Connect with your buyers across every language and culture - no passport or overseas travel necessary. Get The Language of Global Marketing now and speak the language of success for your organization! |
| business language of the world: Language in the 21st Century Humphrey Tonkin, Timothy G. Reagan, 2003-01-01 What is the future of languages in an increasingly globalized world? Are we moving toward the use of a single language for global communication, or are there ways of managing language diversity at the international level? Can we, or should we, maintain a balance between the global need to communicate and the maintenance of local and regional identities and cultures? What is the role of education, of language rights, of language equality in this volatile global linguistic mix? A group of leading scholars in sociolinguistics and language policy examines trends in language use across the world to find answers to these questions and to make predictions about likely outcomes. Highlighted in the discussion are, among other issues, the rapidly changing role of English, the equally rapid decline and death of small languages, the future of the major European languages, the international use of constructed languages like Esperanto, and, not least, the question of what role applied scholarship can and should play in mapping and influencing the future. |
| business language of the world: Loanwords in the World's Languages Martin Haspelmath, Uri Tadmor, 2009 This landmark publication in comparative linguistics is the first comprehensive work to address the general issue of what kinds of words tend to be borrowed from other languages. The authors have assembled a unique database of over 70,000 words from 40 languages from around the world, 18,000 of which are loanwords. This database allows the authors to make empirically founded generalizations about general tendencies of word exchange among languages. --Book Jacket. |
| business language of the world: Globish: How English Became the World's Language Robert McCrum, 2010-05-24 “A fascinating study not only of the roots and growth of our own language but of its future.”—Bloomsbury Review It seems impossible: a small island in the North Atlantic, colonized by Rome, then pillaged for hundreds of years by marauding neighbors, becomes the dominant world power in the nineteenth century. In this provocative new look at the course of empire, Robert McCrum shows how the language of the Anglo-American imperium has become the world’s lingua franca. In the twenty-first century, writes the author, English + Microsoft = Globish. |
| business language of the world: One Language for the World Mario Pei, 1968 |
| business language of the world: The Fourth Industrial Revolution Klaus Schwab, 2017-01-03 World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress. |
| business language of the world: Empires of the Word Nicholas Ostler, 2011-03-22 A “monumental” account of the rise and fall of languages, with “many fresh insights, useful historical anecdotes, and charming linguistic oddities” (Chicago Tribune). Nicholas Ostler's Empires of the Word is the first history of the world’s great tongues, gloriously celebrating the wonder of words that bind communities together and make possible both the living of a common history and the telling of it. From the uncanny resilience of Chinese through twenty centuries of invasions to the engaging self-regard of Greek to the struggles that gave birth to the languages of modern Europe, these epic achievements and more are brilliantly explored, as are the fascinating failures of once “universal” languages. A splendid, authoritative, and remarkable work, it demonstrates how the language history of the world eloquently reveals the real character of our planet’s diverse peoples and prepares us for a linguistic future full of surprises. “Readers learn how languages ancient and modern spread and how they dwindle. . . . Few books bring more intellectual excitement to the study of language.” —Booklist (starred review) “Sparkles with arcane knowledge, shrewd perceptions, and fresh ideas…The sheer sweep of his analysis is breathtaking.” —Times Literary Supplement “Ambitious and accessible . . . Ostler stresses the role of culture, commerce and conquest in the rise and fall of languages, whether Spanish, Portuguese and French in the Americas or Dutch in Asia and Africa.” —Publishers Weekly “A marvelous book.” —National Review |
| business language of the world: Business English Dona J. Young, 2008 Business English: Writing for the Global Workplace takes the approach that local language has value in informal environments with Business English being the best choice in formal environments. With this text, students will use their local language (or dialect) to become more proficient with Business English. The text achieves this by comparing and contrasting the two language systems, building a wall between Business English and local language. Because technology has made the world smaller, the ability to speak and write Business English has never been more important. Just about every job in the marketplace now includes writing e-mail and speaking to people from diverse cultures. This book provides the tools needed for the global workplace. A student who has mastered the principles presented here will have a solid foundation in speaking and writing Business English to people from around the world. |
| business language of the world: Through the Language Glass Guy Deutscher, 2010-08-31 A masterpiece of linguistics scholarship, at once erudite and entertaining, confronts the thorny question of how—and whether—culture shapes language and language, culture Linguistics has long shied away from claiming any link between a language and the culture of its speakers: too much simplistic (even bigoted) chatter about the romance of Italian and the goose-stepping orderliness of German has made serious thinkers wary of the entire subject. But now, acclaimed linguist Guy Deutscher has dared to reopen the issue. Can culture influence language—and vice versa? Can different languages lead their speakers to different thoughts? Could our experience of the world depend on whether our language has a word for blue? Challenging the consensus that the fundaments of language are hard-wired in our genes and thus universal, Deutscher argues that the answer to all these questions is—yes. In thrilling fashion, he takes us from Homer to Darwin, from Yale to the Amazon, from how to name the rainbow to why Russian water—a she—becomes a he once you dip a tea bag into her, demonstrating that language does in fact reflect culture in ways that are anything but trivial. Audacious, delightful, and field-changing, Through the Language Glass is a classic of intellectual discovery. |
| business language of the world: The Value of Arts for Business Giovanni Schiuma, 2011-05-19 The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business. |
| business language of the world: Globish: How English Became the World's Language Robert McCrum, 2011-05-09 Discusses how Anglo-American has become the language of the world, and describes the changes that English has brought to far-away cultures in distant places. |
| business language of the world: Redefining the Role of Language in a Globalized World Wang, Ai-Ling, 2021-01-22 Language, while seemingly static, is dynamic and ever-changing, necessitating adaptability in various fields of language studies. It is especially true in a globalized world and an information age. In the field of language and its applications, it is essential to reconsider and redefine existing issues and envision how the changes may have impacts on human beings and on the entire globe. Redefining the Role of Language in a Globalized World is an essential scholarly publication that explores the role language will play in a globalized world and how language changes over time through its interdependent relationship with technology. Featuring a wide range of topics such as bilingualism, native speaker prejudice, and social inequality, this book is essential for educators, linguists, researchers, curriculum designers, academicians, policymakers, librarians, and students. |
| business language of the world: Language in the Real World Susan J. Behrens, Judith A. Parker, 2010-05-13 Language in the Real World challenges traditional approaches to linguistics to provide an innovative introduction to the subject. By first examining the real world applications of core areas of linguistics and then addressing the theory behind these applications, this text offers an inductive, illustrative, and interactive overview for students. Key areas covered include animal communication, phonology, language variation, gender and power, lexicography, translation, forensic linguistics, language acquisition, ASL, and language disorders. Each chapter, written by an expert in the field, is introduced by boxed notes listing the key points covered and features an author’s note to readers that situates the chapter in its real world context. Activities and pointers for further study and reading are also integrated into the chapters and an end of text glossary is provided to aid study. Professors and students will benefit from the interactive Companion Website that includes a student section featuring comments and hints on the chapter exercises within the book, a series of flash cards to test knowledge and further reading and links to key resources. Material for professors includes essay and multiple choice questions based on each chapter and additional general discussion topics. Language in the Real World shows that linguistics can be appreciated, studied, and enjoyed by actively engaging real world applications of linguistic knowledge and principles and will be essential reading for students with an interest in language. Visit the Companion Website at www.routledge.com/textbooks/languagerealworld |
| business language of the world: Language for Specific Purposes Mary K. Long, 2017 In the United States today there is lively discussion, both among educators and employers, about the best way to prepare students with high-level language and cross-cultural communication proficiency that will serve them both professionally and personally in the global environment of the twenty-first century. At the same time, courses in business language and medical language have become more popular among students. Language for Specific Purposes (LSP), which encompasses these kinds of courses, responds to this discussion and provides curricular models for language programs that build practical language skills specific to a profession or field. Contributions in the book reinforce those models with national survey results, demonstrating the demand for and benefits of LSP instruction. With ten original research-based chapters, this volume will be of interest to high school and university language educators, program directors, linguists, and anyone looking to design LSP courses or programs in any world language. |
| business language of the world: Introduction to Business Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt, 2024-09-16 Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License. |
| business language of the world: Concise Encyclopedia of Languages of the World , 2010-04-06 Concise Encyclopedia of Languages of the World is an authoritative single-volume reference resource comprehensively describing the major languages and language families of the world. It will provide full descriptions of the phonology, semantics, morphology, and syntax of the world's major languages, giving insights into their structure, history and development, sounds, meaning, structure, and language family, thereby both highlighting their diversity for comparative study, and contextualizing them according to their genetic relationships and regional distribution.Based on the highly acclaimed and award-winning Encyclopedia of Language and Linguistics, this volume will provide an edited collection of almost 400 articles throughout which a representative subset of the world's major languages are unfolded and explained in up-to-date terminology and authoritative interpretation, by the leading scholars in linguistics. In highlighting the diversity of the world's languages — from the thriving to the endangered and extinct — this work will be the first point of call to any language expert interested in this huge area. No other single volume will match the extent of language coverage or the authority of the contributors of Concise Encyclopedia of Languages of the World. - Extraordinary breadth of coverage: a comprehensive selection of just under 400 articles covering the world's major languages, language families, and classification structures, issues and dispute - Peerless quality: based on 20 years of academic development on two editions of the leading reference resource in linguistics, Encyclopedia of Language and Linguistics - Unique authorship: 350 of the world's leading experts brought together for one purpose - Exceptional editorial selection, review and validation process: Keith Brown and Sarah Ogilvie act as first-tier guarantors for article quality and coverage - Compact and affordable: one-volume format makes this suitable for personal study at any institution interested in areal, descriptive, or comparative language study - and at a fraction of the cost of the full encyclopedia |
| business language of the world: Business Communication for Success Scott McLean, 2010 |
| business language of the world: Twentieth-Century English Christian Mair, 2006-10-26 Standard English has evolved and developed in many ways over the past hundred years. From pronunciation to vocabulary to grammar, this concise survey clearly documents the recent history of Standard English. Drawing on large amounts of authentic corpus data, it shows how we can track ongoing changes to the language, and demonstrates each of the major developments that have taken place. As well as taking insights from a vast body of literature, Christian Mair presents the results of his own cutting-edge research, revealing some important changes which have not been previously documented. He concludes by exploring how social and cultural factors, such as the American influence on British English, have affected Standard English in recent times. Authoritative, informative and engaging, this book will be essential reading for anyone interested in language change in progress, particularly those working on English, and will be welcomed by students, researchers and language teachers alike. |
| business language of the world: World English Janina Brutt-Griffler, 2002-01-01 This text traces the history of English language spread from the 18th to the beginning of the 21st century, combining that with a study of its langauge change. It links linguistic and sociolinguistic variables that have conditioned the evolution and change of English, putting forward a new framework of language spread and change. |
| business language of the world: Walking the Talk Charles O. Holliday, Stephan Schmidheiny, Philip Watts, 2002-08-16 Report by the World Business Council for Sustainable Development. |
| business language of the world: Business Languages of the World Max K. Adler, 1966 |
| business language of the world: Manufacturers Record , 1927 |
| business language of the world: Digital Bank: Strategies to launch or become a digital bank Chris Skinner, 2014-05-15 Digital Bank tracks the innovations in banking and how the mobile internet is changing the dynamics of consumer and corporate relationships with their banks. The implication is that banks must become digitised, and that is a challenge as becoming a Digital Bank demands new services focused upon 21st-century technologies. Digital Bank not only includes extensive guidance and background on the digital revolution in banking, but also in-depth analysis of the activities of incumbent banks such as Barclays in the UK and mBank in Poland, as well as new start-ups such as Metro Bank and disruptive new models of banking such as FIDOR Bank in Germany. Add on to these a comprehensive sprinkling of completely new models of finance, such as Zopa and Bitcoin, and you can see that this book is a must-have for anyone involved in the future of business, commerce and banking. Chris Skinner is best known as an independent commentator on the financial markets through the Finanser (www.thefinanser.com) and Chair of the European networking forum The Financial Services Club, which he founded in 2004. He is the author of ten books covering everything from European regulations in banking through the credit crisis to the future of banking, and is a regular commentator on BBC News, Sky News and Bloomberg about banking issues. More can be discovered about Chris here: http://thefinanser.co.uk/fsclub/chris-skinner/ |
| business language of the world: The Language of Trust Michael Maslansky, Scott West, Gary DeMoss, David Saylor, 2010-05-04 What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience. |
| business language of the world: Business Model Generation Alexander Osterwalder, Yves Pigneur, 2013-02-01 Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 Business Model Canvas practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to the business model generation! |
| business language of the world: Managing Global Business Strategies John T McManus, Don White, Neil Botten, 2008-08-30 Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets. - Written by highly knowledgeable and well-respected practitioners and academics in their field - Provides practical insight and realistic answers to global and strategic problems - Progressive constructs of trends and thoughts to take the reader from the current paradigm to the broader yet application-specific view of global business |
| business language of the world: The Culture Map Erin Meyer, 2014-05-27 An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice. |
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys …
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going….
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, …
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the …
AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned …
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys and….
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going….
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, especially one that….
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the person who has or….
AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned before it happens: 2. made….
LEVERAGE | English meaning - Cambridge Dictionary
LEVERAGE definition: 1. the action or advantage of using a lever: 2. power to influence people and get the results you….
ENTREPRENEUR | English meaning - Cambridge Dictionary
ENTREPRENEUR definition: 1. someone who starts their own business, especially when this involves seeing a new opportunity….
CULTIVATE | English meaning - Cambridge Dictionary
CULTIVATE definition: 1. to prepare land and grow crops on it, or to grow a particular crop: 2. to try to develop and….
EQUITY | English meaning - Cambridge Dictionary
EQUITY definition: 1. the value of a company, divided into many equal parts owned by the shareholders, or one of the….
LIAISE | English meaning - Cambridge Dictionary
LIAISE definition: 1. to speak to people in other organizations, etc. in order to work with them or exchange….
