Advertisement
| como estudiar marketing digital gratis: Curso de Marketing Digital. Cómo elaborar y ejecutar un plan de marketing digital Rosa María Moreno Company, 2024-04-09 Con este manual aprenderás de forma práctica y sencilla las claves del marketing digital. Desde los fundamentos básicos hasta las estrategias avanzadas con las que diseñar planes efectivos en internet. Explora las técnicas de SEO, redes sociales y publicidad online con ejemplos prácticos para maximizar tu presencia online y alcanzar el éxito empresarial en la era digital. También conseguirás acceso a la descarga de plantillas gratuitas y cupones descuento de diferentes plataformas. Temas que aprenderás con este curso de marketing digital: Perspectiva actual del marketing digital. El marketing y las nuevas tecnologías. Estrategias y técnicas de marketing digital. Canales para promover la venta online. El plan de marketing digital. Herramientas para implementar las acciones de marketing. ChatGPT, la inteligencia artificial al alcance de todos. Organización de recursos para la implementación del plan de marketing digital. Casos de éxito, tutoriales y guías que profundizan en determinados temas de marketing digital. Claves fundamentales para triunfar con tu marketing digital. Descarga de plantillas y otros recursos gratuitos. El manual cuenta con el testimonio y colaboración de referentes y expertos del marketing digital que nos ofrecen tips y recomendaciones para optimizar nuestras estrategias de marketing digital. |
| como estudiar marketing digital gratis: , |
| como estudiar marketing digital gratis: Marketing Turístico Digital para las nuevas generaciones de viajeros millennials y Gen Z. Mabel Cajal, 2022-10-23 El marketing turístico está en plena transformación digital y gran parte de ello se debe a la influencia de las nuevas generaciones de viajeros Millennials y la Generación Z, que representan más de la mitad de la población mundial. Un enorme grupo cuyos hábitos y preferencias de consumo están dando forma a una nueva industria turística llena de continuos cambios. Acostumbradas a las nuevas tecnologías, a las redes sociales y al consumo colaborativo, nos están haciendo enfrentar retos desafiantes a la par que estimulantes. Es hora de descubrir todas las herramientas que están en tu mano gracias al marketing digital, para atrapar a este enorme grupo de generaciones de jóvenes viajeros, allí donde ellos se encuentran, en internet. ¿Qué encontrarás en este libro de marketing turístico con enfoque digital? A lo largo del libro vas a conocer las respuestas a muchos de estos interrogantes que te dan vueltas por la cabeza. Descubrirás cómo gira el mundo de los viajes para las nuevas generaciones a través de tres grandes bloques que, aunque se presenten de manera independiente, están fuertemente cohesionados entre si y te darán la oportunidad de obtener una visión amplia y detallada de cómo las nuevas generaciones de viajeros están transformando el mundo del turismo. El primer bloque denominado “Radiografía del viajero post covid y de los Next-Gen Travelers” lo dedicaremos al conocimiento del cambio que ha supuesto en el viajero vivir la realidad impuesta por los confinamientos durante la pandemia del covid-19 y los cambios de actitud de todos ellos a nivel mundial, para pasar a realizar un análisis en profundidad sobre las inquietudes, comportamientos y gustos que caracterizan a las nuevas generaciones de viajeros millennials y generación z, ya consideradas nativos digitales. Estas claves nos ayudarán a entender todo el proceso de compra en el que están envueltos desde el comienzo al fin de sus viajes. En el segundo bloque denominado “Los 3 pilares del marketing digital para atraer, seducir y convertir a los Millennials y Gen Z”, nos adentraremos en el sofisticado entramado de estrategias digitales que podemos utilizar en nuestro proyecto turístico y que están adaptadas a este segmento de Next-Gen proporcionándote las herramientas que necesitas para que consigas atraerlos eficazmente. Finalizaremos con un tercer bloque “Cómo el mundo turístico se reinventa a través de las nuevas generaciones de viajeros” con el que tendrás una visión de los cambios que se están generando con la entrada de nuevos modelos de negocios de economía circular o startups de base tecnológica, propiciados por el crecimiento de esta tipología de viajeros. Puedes visitar el sitio web del libro en https://www.therevolution3xt.com/ Autora Mabel Cajal, consultora Marketing Turístico https://www.mabelcajal.com |
| como estudiar marketing digital gratis: Curso de marketing digital Miguel Florido, 2019 |
| como estudiar marketing digital gratis: Market Leader. Marketing. Per Le Scuole Superiori Nina O'Driscoll, 2010-01 The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business. |
| como estudiar marketing digital gratis: Marketing de influencia Manuel Albuquerque, 2023-02-06 Descubre de la mano de Manuel Albuquerque, CEO de Primetag, la empresa número 1 en el mundo de medición del retorno del marketing de influencers, cómo aplicar a ciencia de los datos al arte de la influencia. Los influencers hoy mueven el mundo del marketing; humanizan a las marcas para conectar personas e intereses, y son magníficos embajadores, pues influyen de forma notable en grandes comunidades de usuarios. Pero para que el resultado sea el esperado, es fundamental definir qué tipo de influencer es el más adecuado para tu empresa, marca o producto. Ahí está la clave que hará que tu inversión tenga un gran retorno o que directamente no tenga sentido. ¿Cómo puedes saber en qué influencer debes que invertir? Te gustan varios, te identificas con ellos, los ves en la línea de la marca, pero ¿son ellos los que más rentabilidad te van a dar?, ¿conoces todos los datos que debes valorar, además del número de seguidores, su engagement y su ubicación geográfica? Tu decisión debe estar basada en datos y no solo en lo que ves, te transmiten o te han contado. Marketing de influencia es un manual completo, muy didáctico, práctico y riguroso, en el que Manuel Albuquerque comparte, paso a paso, las claves esenciales que te permitirán encontrar y elegir los influencers que tu marca o producto necesita para alcanzar su objetivo. Cada una de las claves que el autor comparte se apoya en numerosos casos reales que las hacen fácilmente comprensibles. Sin duda, esta es una lectura imprescindible para cualquier profesional dedicado al marketing de influencia digital y o cualquier persona que desee adentrarse en este mundo y controlarlo. |
| como estudiar marketing digital gratis: El Metodo E Para Emprendedores Ebaneo Valdez Kao, 2020-04-20 ¿Te gustaría crear tu propia empresa digital desde casa? Entonces este libro es para ti... Como una persona con energía y apasionada por innovar, el Ingeniero y emprendedor internacional Ebaneo Valdez Kao te lleva paso a paso por una jornada transformadora. A través de historias reales, consejos prácticos y sinceridad él te enseñara todo lo necesario para ser un emprendedor digital de primer nivel. En una obra pionera en su tipo en idioma español, El Método E. pretende esclarecer la bruma que rodea al mito del emprendedor y traer la claridad necesaria para que empieces a emprender usando tu propio criterio e inteligencia. Algunas cosas que descubrirás en este libro son: Cuáles son los 10 mitos que te alejan del éxito y cómo eliminarlos… (estos mitos están arraigados en tu cerebro y tu subconsciente y no te permiten avanzar en la dirección que quieres. Ellos actúan como frenos en tu vida. Identifícalos, elimínalos y alcanzarás tu verdadero potencial) Cómo cultivar la mentalidad correcta que te hará emprendedor próspero… (Tu mentalidad determinará en gran medida hasta dónde llegarás en la vida. Te ofrezco varios conocimientos esenciales que cambiarán tu forma de ver el mundo y allanarán tu camino hacia el éxito) Una técnica infalible para alcanzar todos tus sueños… (Esta técnica poderosa y simple te permitirá concentrarte y ganar claridad para actuar. Si la pones en práctica te garantizo que conseguirás todo lo que te propongas) Cuál es el error número uno que es fatal a todos los emprendedores y cómo evitarlo… (Este error ha hecho más daño que cualquiera de los otros errores que un emprendedor podría cometer jamás. Protégete y no permitas que te ocurra a ti y verás que tu empresa despegará) Las 9 características de una empresa ideal… (Conocerlas evitará que malgastes tiempo y energía en emprendimientos infructuosos destinados a fracasar. También te permitirá armar empresas robustas con grandes chances de éxito) Los 3 imanes del dinero… (Así como existen leyes que gobiernan la física, el dinero cuenta con sus propias leyes. Si no las conoces estarás destinado a andar mal en las finanzas por siempre) Cómo elegir un servicio para vender, basado en lo que las personas están comprando ACTUALMENTE… (De forma que tu camino hacia la libertad financiera sea mucho más rápido y menos accidentado. Lo mejor de todo es que aprenderás cómo entregar tu servicio sin necesidad de que sepas como hacer el trabajo técnico) Cómo crear un Sitio Web que vende tus servicios de forma automática… (Generando 10 a 20 clientes al mes que pagan por tus servicios. Con este tipo especial de Sitio Web de El Método E generas dinero y no citas para futuras reuniones e intercambios de email, los cuales resultan en cansancio extremo y cero dineros en tus bolsillos) 4 Formas efectivas de generar tráfico para un Sitio Web… (Que te permitirán alimentar tu Sitio Web de Ventas Automático y convertirlos en clientes para tu Empresa Digital. Una de esas estrategias es totalmente gratuita y atraerá clientes durante meses) 3 Estrategias que aumentarán tus ganancias… (Cuando apliques estas estrategias podrás duplicar el dinero generado por tu Empresa Digital. La estrategia 3 es poco utilizada, pero te dará excelentes resultados) Cómo diferenciarte de tu competencia, más allá del precio… (Los emprendedores y dueños de agencias digitales que caen en la guerra de precios nunca terminan bien. Solo basta un error para que queden fuera del juego. Este conocimiento que te entrego hará que tus servicios se distingan de tu competencia) Cómo usar tus palabras para hacer dinero… (Existe una habilidad que si la aprendes y dominas te transformará en una máquina de vender, logrando que convenzas a extraños de que sean tus clientes y lo podrás hacer sin siquiera abrir tu boca, usando palabras escritas por ti. ¡También puedes usar esta habilidad para abrirá una Empresa Digital nueva!) El Método E. te ofrece una guía completa para empezar tu Empresa Digital desde casa, paso a paso… (Solo debes seguir lo que escribí para ti. Y si ya tienes un emprendimiento, este Método te ayudará a atraer clientes automáticamente y liberar tu tiempo) Incluido con tu libro hay 2 Bonus especiales - La mentalidad del Emprendedor exitoso - Afirmaciones diarias positivas para liberar tu potencial: libera tu potencial oculto mediante la transformación de tu mentalidad y convierte tu mente en la de un ganador. - Lista 21 títulos asombrosos para atraer clientes: Usa estos títulos para llamar la atención de potenciales compradores cuando aprendas a publicitar con el Método E. Estos títulos incrementan las chances de que las personas no pasen de largo de tus publicidades, te ahorrarás dinero y más importante, podrás generar más clientes. |
| como estudiar marketing digital gratis: Mercado , |
| como estudiar marketing digital gratis: Curso de Marketing Online Ángel Arias, Alicia Durango, Marcos Socorro Navarro, 2016-02-17 Marketing online es la aplicación de tecnologías digitales que forman canales online para contribuir a las actividades de marketing dirigidas a lograr la adquisición y retención rentable de consumidores. En otras palabras, marketing online es un sistema para vender productos y servicios a un público seleccionado que utiliza Internet y los servicios comerciales en línea mediante herramientas y servicios de forma estratégica y congruente con el programa general de Marketing de la empresa. En este curso se tratarán los temas: - Tecnologías del Marketing Online - Las Redes Sociales y el Marketing - El Marketing Digital - El Video Marketing - El Social Media Marketing |
| como estudiar marketing digital gratis: Web Copy That Sells Maria Veloso, 2013-02-15 Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch. |
| como estudiar marketing digital gratis: Marketing 4.0 Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, 2016-11-17 Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a new marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before. |
| como estudiar marketing digital gratis: Landing Page Optimization Tim Ash, Maura Ginty, Rich Page, 2012-03-29 A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits. |
| como estudiar marketing digital gratis: The Business School for People who Like Helping People Robert T. Kiyosaki, Sharon L. Lechter, 2005 In this Second Edition of his bestselling book, Robert T. Kiyosaki updates and expands his original eight hidden values of a network marketing business (other than making money!) Special Bonus-three additonal hidden values from Kim Kiyosaki and Sharon Lechter--Page 4 of cover. |
| como estudiar marketing digital gratis: Business Model Generation Alexander Osterwalder, Yves Pigneur, 2013-02-01 Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 Business Model Canvas practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to the business model generation! |
| como estudiar marketing digital gratis: Buyology Martin Lindstrom, 2010-02-02 NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds. |
| como estudiar marketing digital gratis: A Type Primer John Kane, 2002 A guide full of practical hints to help build the confidence of graphics and typography students. Its aim is to bring the reader to the point where they understand the basic principles of typography and to strengthen the designer's 'eye' through informed, direct observation. |
| como estudiar marketing digital gratis: Principles of Marketing Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Michael Volkov, Philip Kotler, 2018 An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills. |
| como estudiar marketing digital gratis: A Social Strategy Mikolaj Jan Piskorski, 2016-02-23 What people get out of social media—and how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can’t be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company’s social media should benefit customers and the firm. Piskorski calls this a social strategy, and he describes how companies such as Yelp and Zynga have done it. Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon. |
| como estudiar marketing digital gratis: Inbound Marketing, Revised and Updated Brian Halligan, Dharmesh Shah, 2014-09-02 Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online. |
| como estudiar marketing digital gratis: 环球英语教程 Stempleski, Susan·斯特姆斯基, Douglas, Nancy·道格拉丝, Morgan, James R.·摩根, 2006 本套书英语知识学习与技能训练完美匹配。语法、词汇和知识贯穿全书, 并与语音训练紧密结合。单元A部分侧重听说, B部分侧重读写。本册为第1分册教材用书. |
| como estudiar marketing digital gratis: Content Rules Ann Handley, C. C. Chapman, 2012-05-22 The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a voice, including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic voice and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules. |
| como estudiar marketing digital gratis: Kotler On Marketing Philip Kotler, 2012-12-11 Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book. |
| como estudiar marketing digital gratis: Digital Marketing Dave Chaffey, Fiona Ellis-Chadwick, 2022-02-28 Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company. |
| como estudiar marketing digital gratis: Free Chris Anderson, 2009-07-07 The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as Freemium, this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future. |
| como estudiar marketing digital gratis: The Four Steps to the Epiphany Steve Blank, 2020-03-17 The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product. |
| como estudiar marketing digital gratis: Hacking Growth Morgan Brown, Sean Ellis, 2017-04-27 'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP 'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild 'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock Partners Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. Written by the method's pioneers, this book is a comprehensive toolkit or bible that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results. |
| como estudiar marketing digital gratis: Marketing in a Digital World Aric Rindfleisch, Alan J. Malter, 2019-09-19 Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world. |
| como estudiar marketing digital gratis: Arcade Game Typography Toshi Omigari, 2019-11-05 The definitive survey of ’70s, ’80s, and early ’90s arcade video game pixel typography. Arcade Game Typography presents readers with a fascinating new world of typography: the pixel typeface. Video game designers of the ’70s, ’80s, and ’90s faced color and resolution limitations that stimulated incredible creativity. With each letter having to exist in a small pixel grid, artists began to use clever techniques to create elegant character sets within a tiny canvas. This book presents typefaces on a dynamic and decorative grid, taking reference from high-end type specimens while adding a suitably playful twist. Arcade Game Typography recreates that visual aesthetic, fizzing with life and color. Featuring pixel typefaces carefully selected from the first decades of arcade video games, Arcade Game Typography presents a completist survey of a previously undocumented outsider typography movement, accompanied by insightful commentary from author Toshi Omagari, a Monotype typeface designer himself. Gathering an eclectic range of typography, from hit games such as Super Sprint, Marble Madness, and Space Harrier to countless lesser-known gems, Arcade Game Typography is a vivid nostalgia trip for gamers, designers, and illustrators alike. |
| como estudiar marketing digital gratis: El antídoto Carlos Rebate, Santiago Gutiérrez Gómez, 2019-12-10 Robots, Inteligencia artificial y demás progresos técnicos modificarán el panorama laboral del futuro cercano. Cómo enfrentarnos a esos cambios será fundamental para poder destacar en el mundo del trabajo. A través de 12 entrevistas a personalidades del mundo de la informática y la inteligencia artificial, Carlos Rebate nos invita a reflexionar a la vez que nos brinda el antídoto para enfrentarnos a los cambios del futuro, que en definitiva no es otro que más humanidad. Solo podremos superar a las máquinas, sacando todo nuestro potencial humano. De estas 12 entrevistas además surgen 12 cartas que nos permitirán jugar y establecer una estrategia ante el futuro |
| como estudiar marketing digital gratis: Secrets of Social Media Marketing Paul Gillin, 2008-11-01 Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed The New Influencers: A Marketer's Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools. |
| como estudiar marketing digital gratis: Trust Me I'm Lying Ryan Holiday, 2018-02-01 Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator. Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work. |
| como estudiar marketing digital gratis: Publicidad en redes sociales Rosa Montero Company, 2021-07-22 Tanto si quieres convertirte en un especialista en publicidad en Redes Sociales o Social Media Advertiser, como si quieres aprender a gestionar las campañas publicitarias de tu propio negocio, este libro es el que necesitas para aprender a crear campañas en Facebook, Instagram, YouTube y Pinterest. Estas son las 4 redes sociales imprescindibles para cualquier tipo de negocio, marca o empresa por la cantidad de usuarios activos (Facebook y YouTube lideran todos los rankings), porque son tendencia (como Instagram) o porque ofrecen resultados espectaculares para determinados nichos de mercado, puesto que sus usuarios poseen perfiles muy concretos (Pinterest). Con el libro aprenderás a segmentar los públicos, copywriting, diseñar la estrategia publicitaria y construir un embudo de ventas eficaz. Descubrirás las herramientas gratuitas para diseñar tus anuncios de imagen o vídeo, verás cómo crear campañas publicitarias paso a paso y ejemplos de casos de éxito. Además, con el libro tendrás acceso a mi curso INFADE, con vídeos, guías y recursos, así como un cupón descuento evergreen (sin caducidad) en mis servicios de formación y gestión que ofrezco en www.mcsocialmedia.com . |
| como estudiar marketing digital gratis: Permission Marketing Seth Godin, 1999-07-14 The man Business Week calls the ultimate entrepreneur for the Information Age explains Permission Marketing—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness—and greatly improve the chances of making a sale. |
| como estudiar marketing digital gratis: Curso de marketing digital Rosa Moreno, 2024-08-09 Con este manual aprenderás de forma práctica y sencilla las claves del marketing digital. Desde los fundamentos básicos hasta las estrategias avanzadas con las que diseñar planes efectivos en internet. Explora las técnicas de SEO, redes sociales y publicidad online con ejemplos prácticos para maximizar tu presencia online y alcanzar el éxito empresarial en la era digital. También conseguirás acceso a la descarga de plantillas gratuitas y cupones descuento de diferentes plataformas. Temas que aprenderás con este curso de marketing digital: Perspectiva actual del marketing digital. El marketing y las nuevas tecnologías. Estrategias y técnicas de marketing digital. Canales para promover la venta online. El plan de marketing digital. Herramientas para implementar las acciones de marketing. ChatGPT, la inteligencia artificial al alcance de todos. Organización de recursos para la implementación del plan de marketing Casos de éxito, tutoriales y guías que profundizan en determinados temas de marketing digital. Claves fundamentales para triunfar con tu marketing digital. Descarga de plantillas y otros recursos gratuitos. El manual cuenta con el testimonio y colaboración de referentes y expertos del marketing digital que nos ofrecen tips y recomendaciones para optimizar nuestras estrategias de marketing digital. |
| como estudiar marketing digital gratis: Learning Strategies JOHN. SHUCKSMITH NISBET (JANET.), Janet Shucksmith, 2019-10-08 Originally published in 1986, designed for teachers and those concerned with the education of primary and secondary school pupils, Learning Strategies presented a new approach to 'learning to learn'. Its aim was to encourage teachers to start thinking about different approaches to harnessing the potential of young learners. It was also relevant to adult learners, and to those who teach them. Thus, although about learning, the book is also very much about teaching. Learning Strategies presents a critical view of the study skills courses offered in schools at the time, and assesses in non-technical language what contributions could be made to the learning debate by recent developments in cognitive psychology. The traditional curriculum concentrated on 'information' and developing skills in reading, writing, mathematics and specialist subjects, while the more general strategies of how to learn, to solve problems, and to select appropriate methods of working, were too often neglected. Learning to learn involves strategies like planning ahead, monitoring one's performance, checking and self-testing. Strategies like these are taught in schools, but children do not learn to apply them beyond specific applications in narrowly defined tasks. The book examines the broader notion of learning strategies, and the means by which we can control and regulate our use of skills in learning. It also shows how these ideas can be translated into classroom practice. The final chapter reviews the place of learning strategies in the curriculum. |
| como estudiar marketing digital gratis: The Economics of Attention Richard A. Lanham, 2006-04-21 If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created. |
| como estudiar marketing digital gratis: The Color of Pixar Tia Kratter, 2017-09-12 Bold and beautiful, this volume presents hundreds of film stills from the Pixar archives in a glorious spectrum of color. Starting with bright white images and seamlessly flowing through the colors of the rainbow, it becomes crystal clear how each frame tells a story. Bound into a gorgeous volume, The Color of Pixar encapsulates everything there is to love about the studio: the attention to detail, the playful characters, and the sheer scope of their work in over 20 years of iconic feature films. Copyright ©2017 Disney Enterprises, Inc. and Pixar. All rights reserved. |
| como estudiar marketing digital gratis: Java in a Nutshell David Flanagan, 1997 Java in a Nutshell, Deluxe Editionis a Java programmer's dream come true in one small package. The heart of this Deluxe Edition is the Java Reference Library on CD-ROM, which brings together five volumes for Java developers and programmers, linking related info across books. It includes:Exploring Java, 2nd Edition,Java Language Reference, 2nd Edition,Java Fundamental Classes Reference,Java AWT Reference, andJava in a Nutshell, 2nd Edition, included both on the CD-ROM and in a companion desktop edition.Java in a Nutshell, Deluxe Editionis an indispensable resource for anyone doing serious programming with Java 1.1. The Java Reference Library alone is also available by subscription on the World Wide Web. Please seehttp://online-books.oreilly.com/books/javaref/for details. The electronic text on the Web and on the CD is fully searchable and includes a complete index to all five volumes. It also includes the sample code found in the printed volumes. Exploring Java, 2nd Editionintroduces the basics of Java 1.1 and offers a clear, systematic overview of the language. It covers the essentials of hot topics like Beans and RMI, as well as writing applets and other applications, such as networking programs, content and protocol handlers, and security managers. TheJava Language Reference, 2nd Editionis a complete reference that describes all aspects of the Java language, including syntax, object-oriented programming, exception handling, multithreaded programming, and differences between Java and C/C++. The second edition covers the new language features that have been added in Java 1.1, such as inner classes, class literals, and instance initializers. TheJava Fundamental Classes Referenceprovides complete reference documentation on the core Java 1.1 classes that comprise thejava.lang,java.io,java.net,java.util,java.text,java.math,java.lang.reflect, andjava.util.zippackages. These classes provide general-purpose functionality that is fundamental to every Java application. TheJava AWT Referenceprovides complete reference documentation on the Abstract Window Toolkit (AWT), a large collection of classes for building graphical user interfaces in Java. Java in a Nutshell, 2nd Edition, the bestselling book on Java and the one most often recommended on the Internet, is a complete quick-reference guide to Java, containing descriptions of all of the classes in the Java 1.1 core API, with a definitive listing of all methods and variables, with the exception of the still-evolving Enterprise APIs. These APIs will be covered in a future volume. Highlights of the library include: History and principles of Java How to integrate applets into the World Wide Web A detailed look into Java's style of object-oriented programming Detailed coverage of all the essential classes injava.lang,java.io,java.util,java.net,java.awt Using threads Network programming Content and protocol handling A detailed explanation of Java's image processing mechanisms Material on graphics primitives and rendering techniques Writing a security manager System requirements: The CD-ROM is readable on all Windows and UNIX platforms. Current implementations of the Java Virtual Machine for the Mac platform do not support the Java search applet in this CD-ROM. Mac users can purchase the World Wide Web version (seehttp://online-books.oreilly.com/books/javaref/for more information). A Web browser that supports HTML 3.2, Java, and JavaScript, such as Netscape 3.0 or Internet Explorer 3.0, is required. |
| como estudiar marketing digital gratis: The 1-Page Marketing Plan Allan Dib, 2021-01-25 WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why big business style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it. |
| como estudiar marketing digital gratis: Attitude Is Everything Paul J. Meyer, 2003-01-01 |
Cómo | Spanish to English Translation - SpanishDiction…
Translate Cómo. See 6 authoritative translations of Cómo in English with example sentences, phrases and …
Como - Wikipedia
Como and its lake Life Electric, by Daniel Libeskind, to celebrate scientist Alessandro Volta (2015). Como (Italian: ⓘ, [3] [4] locally ⓘ; [3] Comasco: …
Cómo o Como - Diccionario de Dudas
Como preposición, como puede emplearse en el sentido de ‘en calidad de’ o ‘en concepto de’: Como autor de la novela, le corresponde defenderla …
Como, Italy. The best things to do in Como city - Lake Como …
Piazza Duomo, Cathedral and Broletto. Piazza Duomo is the main square that houses the imposing Como Cathedral (Duomo di Como), an eclectic …
5 different ways to use “como” in Spanish - Learn More Than …
Aug 25, 2022 · Esta noche voy a dormir como un bebé. Tonight I will sleep like a baby. Mi hermana es tan alta como yo. My sister is as tall as me. Te …
Cómo | Spanish to English Translation - SpanishDictionary.com
Translate Cómo. See 6 authoritative translations of Cómo in English with example sentences, phrases and audio pronunciations.
Como - Wikipedia
Como and its lake Life Electric, by Daniel Libeskind, to celebrate scientist Alessandro Volta (2015). Como (Italian: ⓘ, [3] [4] locally ⓘ; [3] Comasco: Còmm, [5] Cómm or Cùmm; [6] Latin: Novum …
Cómo o Como - Diccionario de Dudas
Como preposición, como puede emplearse en el sentido de ‘en calidad de’ o ‘en concepto de’: Como autor de la novela, le corresponde defenderla ante el público. Me llamaron como testigo …
Como, Italy. The best things to do in Como city - Lake Como Travel
Piazza Duomo, Cathedral and Broletto. Piazza Duomo is the main square that houses the imposing Como Cathedral (Duomo di Como), an eclectic building that combines Gothic, Renaissance and …
5 different ways to use “como” in Spanish - Learn More Than Spanish
Aug 25, 2022 · Esta noche voy a dormir como un bebé. Tonight I will sleep like a baby. Mi hermana es tan alta como yo. My sister is as tall as me. Te quiero, pero como amigo. I love you but as a …
Como | All-in-One Customer Engagement & Loyalty Solution
The Como team forms an invaluable extension to our Marketing team; contributing on strategy development, constantly evaluating our effectiveness and adopting an integral role in …
English translation of 'cómo' - Collins Online Dictionary
English Translation of “CÓMO” | The official Collins Spanish-English Dictionary online. Over 100,000 English translations of Spanish words and phrases.
COMO | translation Spanish to English: Cambridge Dictionary
COMO translations: how, like, as, as, if, as, how, how, what, why, pardon, like, as, as, as, as, like, as, as, as…. Learn more in the Cambridge Spanish-English ...
¿Se escribe: "como" o "cómo"? ¿lleva acento? - Ejemplos
Cómo.Se utiliza para formular preguntas o exclamaciones directas o indirectas, y lleva tilde diacrítica, es decir, aquella que diferencia las palabras que se escriben igual, pero que tienen …
Como vs. Cómo | Compare Spanish Words - SpanishDictionary.com
Como llegues tarde al examen, no se te dará más tiempo. If you arrive late for the exam, you will not be given extra time. 6. (used with verbs of perception as an equivalent of "que") a. that. Llamé a …
