Advertisement
| competitive landscape analysis example: UX Strategy Jaime Levy, 2015-05-20 User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics |
| competitive landscape analysis example: Business Model Innovation Nicolai J. Foss, Tina Saebi, 2015 Business model innovation is an important source of competitive advantage and corporate renewal. An increasing number of companies have to innovate their business models, not just because of competitive forces but also because of the ongoing change from product-based to service-based business models. Yet, business model innovation also involves organizational change process that challenges existing processes, structures and modes of control. This volume features thirteen chapters written by authorities on business model innovation. The specific angle, and the novel feature of this book, is to thoroughly examine the organizational dimension of business model innovation. Drawing on organizational theory and empirical observation, the contributors specifically highlight organizational design aspects of business model innovation, focusing on how reward systems, power distributions, routines and standard operating procedures, the allocation of authority, and other aspects of organizational structure and control should be designed to support the business model the firm chooses. Also discussed is how existing organizational structures, capabilities, beliefs, cultures and so on influence the firm's ability to flexibly change to new business models. |
| competitive landscape analysis example: Business Performance Measurement and Management Paolo Taticchi, 2010-01-22 Measuring and managing the performance of a business is one of the most genuine desires of management. Balanced scorecard, the performance prism and activity-based management are the most popular frameworks in this setting. Based on the findings of R.G. Eccles’ acclaimed Performance Measurement Manifesto (1991) this book introduces new contexts and themes of application and presents emerging research areas related to business performance measurement and management, e.g. SMEs and sustainability. As a result of the 1st International Summer School Piero Lunghi on Perspectives of Business Performance Management this book is written both for students and academics, as well as for practitioners looking for new, yet proven ways to measure and manage business performance. |
| competitive landscape analysis example: My Product Management Toolkit Marc Abraham, 2018-03-07 Why are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has a chance as long as it's supported by research, careful planning, and hard work. -Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Here's a sample of what you'll find within these pages: Strategies for determining what customers want-even when they don't know themselves Clear suggestions for developing both physical and digital products Effective methods to constantly iterate a product or feature Containing wisdom from Abraham's popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you're developing a product for a small start-up or a multinational corporation, this book will prove invaluable. |
| competitive landscape analysis example: Business and Competitive Analysis Craig S. Fleisher, Babette E. Bensoussan, 2015-01-12 Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can’t and won’t ignore! All you need is one book: Business and Competitive Analysis, Second Edition . This generation’s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today’s most valuable analysis methods. They cover “classic” techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You’ll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on – in any industry, for any challenge. |
| competitive landscape analysis example: Business and Competitive Analysis Craig S. Fleisher, Babette E. Bensoussan, 2007 Resource for companies to improve strategic planning and ensure they are implementing effective corporate strategy. bull; Presents a comprehensive range of methods to analyse the tools that analyse business, competitive data, and market information. bull; Consistent approach and detailed instructions allow for readers to implement strategy quickly and effectively. bull; Management consultants and strategy departments can use this book to make a case for the most effective method to apply to any problem. |
| competitive landscape analysis example: “I can see clearly!" Impress the customer Ryan Zoye, 2024-06-27 After the pandemic had passed, the city came back to life. At the same time, an increasing number of people wanted to open eyeglass stores. However, the way people choose glasses has changed from five years ago. The shape and color of glasses have changed, but lenses and frames have also evolved. I am ahead of the curve in these technologies and introduce glasses that meet customer expectations. There is also a trend of optical stores disappearing from shopping streets and moving into malls. Based on the current situation, I'll make sure to let you know how to open and operate a store from the customer's perspective. |
| competitive landscape analysis example: Competitive Strategy Michael E. Porter, 1998 In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development. |
| competitive landscape analysis example: Playing to Win A.G. Lafley, Roger Martin, 2013-02-05 A Wall Street Journal and Washington Post Bestseller A playbook for creating your company's winning strategy. Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies. Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win. The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: • What is our winning aspiration? • Where will we play? • How will we win? • What capabilities must we have in place to win? • What management systems are required to support our choices? The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning. |
| competitive landscape analysis example: The Handbook of Market Intelligence Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas, 2011-09-19 Product Description This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing market intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs. From the Inside Flap Global companies spend millions of dollars on conducting Market Intelligence each year. Yet only 10% have achieved Market Intelligence capabilities that are truly world class. Such companies enjoy much higher efficiencies in decision making and strong return-on-investment on their Market Intelligence budgets. What are their secrets? What can the other 90% do in order to ensure they have their Market Intelligence scope, processes, deliverables, tools, organization and culture right? Get an insider's look at how some of the world's most respected international companies use Market Intelligence. This book provides over 40 enlightening case studies from companies such as Cisco Systems, ABB, Dunkin’ Brands and Statoil, as well as findings from two global surveys on Market Intelligence programs and trends. It also features a step-by-step roadmap to help companies raise their intelligence ambitions, by using the six Key Success Factors outlined in the World Class Market Intelligence Framework developed by the authors. Readers will be able to implement the practical ideas immediately and drive the systematic development of their own world class market intelligence functions – as well as benchmark their own results against global best practices. |
| competitive landscape analysis example: Roadmapping for Strategy and Innovation Rob Phaal, C. J. P. Farrukh, David Probert, 2010 |
| competitive landscape analysis example: The 12 Magic Slides Paul M. Getty, 2014-02-28 Author Paul Getty has seen thousands of brilliant founding CEOs present to angel investors, venture capitalists, and institutional investors. And he has seen thousands of them fail in their quest for the money they sincerely believed would lead to entrepreneurial success and riches for all. Again and again, he watched would-be tech titans fail to create a good first impression, deliver poor presentations, tell lengthy stories that put investors to sleep, and fail to address the critical issues sophisticated investors are most eager to hear about. If only they'd read The Twelve Magic Slides: Insider Secrets for Raising Growth Capital. Getty's slide topics—developed while coaching hundreds of company founders to fundraising success—cover each of the twelve key themes investors want to know about in depth before they part with their hard-earned money: the problem you see, your solution to it, the resulting business opportunity, the amount of money you need to grow the firm, and the potential returns for investors, among others. Getty, managing director of Satwik Capital Advisors in San Jose, California, shows that properly developing each slide—and the thinking behind it—can get you the investment capital required to vault your company to the next level. But The Twelve Magic Slides is more than a book about how raise money from professional investors. It presents a whole new way of how to think about and develop a successful startup. Regardless, it will show you better ways to accomplish your goals and increase the chances you’ll get the green light from investors. Whether you are seeking startup funding from the angel down the street, or trying to convince investment bankers to help take you public, The Twelve Magic Slides provides a clear step-by-step process that will enable you to: Identify the key elements of the business that must be developed to attract external capital Understand the critical dos and don’ts CEOs must know to sell their story to investors in a quick and efficient manner Create twelve perfect slides and a presentation that secures investor interest from the start and gives them plenty of reasons to write you a check You need to find money to fund your company’s growth. Investors need to find entrepreneurs and ideas they can believe in. The Twelve Magic Slides presents a proven method for attracting funds from angel investors, venture capital firms, private equity firms, and institutional investors. It will give you the knowledge and confidence you need to ask for—and receive—the capital you need to launch or grow a business. |
| competitive landscape analysis example: Competitive Strategy Michael E. Porter, 2017-07-17 Porter's five forces analysis is a framework for analyzing the level of competition within an industry and business strategy development. It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry. Attractiveness in this context refers to the overall industry profitability. An unattractive industry is one in which the combination of these five forces acts to drive down overall profitability. A very unattractive industry would be one approaching pure competition, in which available profits for all firms are driven to normal profit. This analysis is associated with its principal innovator Michael E. Porter of Harvard University. This updated and expanded second edition of Book provides a user-friendly introduction to the subject, Taking a clear structural framework, it guides the reader through the subject's core elements. A flowing writing style combines with the use of illustrations and diagrams throughout the text to ensure the reader understands even the most complex of concepts. This succinct and enlightening overview is a required reading for all those interested in the subject . We hope you find this book useful in shaping your future career & Business. |
| competitive landscape analysis example: A Comprehensive text book of Management Concept and Organisational Behavior Dr. Satish Kumar Singh, Mr. Om Prakash Tripathi, Dr. Nikita Dholakia, Mr. Akash Sharma, 2024-07-12 A Comprehensive text book of Management Concept and Organisational Behaviour by Dr. Satish Kumar Singh, Mr. Om Prakash Tripathi, Dr. Nikita Dholakia and Mr. Akash Sharma is the recommended book for management students. It covers key points like planning, staffing, organizing, controlling, directing, human behaviour in organisations. Through practical insight and relevant examples, it prepares students to excel in management roles by addressing contemporary issues in modern organisation. |
| competitive landscape analysis example: , |
| competitive landscape analysis example: The Law of Magnetism John C. Maxwell, 2012-08-27 Why are the Dallas Cowboys, once revered as America's Team, now so often reviled and the subject of controversy? The Law of Magnetism makes it clear. |
| competitive landscape analysis example: Foresight in Organizations Patrick van der Duin, 2016-01-13 Foresight for Organizations will acquaint the reader with various foresight methods and tools, to show the reader how these methods are used, what the pitfalls are and how the methods relate to each other. This innovative volume offers the reader the ability to carry out a study of the future by him- or herself and apply the results in a decision-making strategy process. The author addresses the following methods: scenarios, trend analysis, the Delphi method, quantitative trend extrapolation, technology assessment, backcasting and roadmapping; the most relevant and popular methods that also cover the range of approaches from predictive, via normative to explorative. Every chapter also contains references to additional literature about the methods being discussed. This book is essential reading for researchers, academics and students in the areas of Community Development, Sociology of organizations, Change management, Social entrepreneurship, Sustainable development and participative planning. |
| competitive landscape analysis example: Scientific approaches in Landscape Architecture Tuğba ÜSTÜN TOPAL, Sema MUMCU , Duygu AKYOL KUYUMCUOĞLU, Serap YILMAZ , Ayşe ÇAVDAR, Elif Merve ALPAK, Tuğba DÜZENLİ, Emine TARAKCİ EREN, Haticenur DEMİRSOY, Buket ÖZDEMİR IŞIK, Sabiha KAYA, Fatih BEKTAŞ, Merve TANFER , Ş. Doğanay YENER, Fatih ADIGUZEL, Elvan ENDER ALTAY , Zeynep PİRSELİMOĞLU BATMAN, Elnaz TAJER , Sara DEMİR, Zeynep PİRSELİMOĞLU BATMAN , Elvan ENDER ALTAY, 2023-10-22 Scientific approaches in Landscape Architecture |
| competitive landscape analysis example: Financial Services Firms Zabihollah Rezaee, 2011-06-09 Indispensable coverage of new federal regulatory reforms and federal financial issues An essential guide covering new federal regulatory reforms and federal financial issues Financial Institutions, Valuations, Mergers and Acquisitions, Third Edition presents a new regulatory framework for financial institutions in the post-bailout era. Provides valuable guidance to assess risks, measure performance and conduct valuations processes to create shareholder value Covers the protection of other stakeholders, including customers, regulators, government, and consumers Offers an up-to-date understanding of financial institutions, their challenges, and their opportunities in the post-Sarbanes-Oxley era Over the past decade, substantial changes have taken place in the structure and range of products and services provided by the financial services industry. Get current coverage of these changes that have transformed both traditional organizations such as banks, thrifts, and insurance companies, as well as securities providers, asset management companies and financial holding companies with the up-to-the-minute coverage found in Financial Institutions, Valuations, Mergers and Acquisitions, Third Edition. |
| competitive landscape analysis example: Idea Work 3 Brian Glassman, 2010-04-30 Directors of Product Development, VPs of R&D, and Innovation Consultants should have this book on their shelves! Dr. Brian Glassman, a Ph.D. in Innovation Management from Purdue University, provides a detailed an authoritative review of the front-end of innovation, idea generation, and idea management. Plus, his seminal process model, explained in detail, provides innovation practitioners a framework with which to generate ideas in a controlled manner, and then capture, screen, store, a diffuse those ideas throughout their enterprises. This powerful model can employ the best idea generation methods, such as Blue Ocean Strategies, IDEO, TRIZ, and more; resulting in a steady stream of disruptive to incremental ideas for new products and services. This seminal work is highly authoritative and separates itself from the rest of the innovation literature by providing insights cited by highly creditable sources, and by providing structured arguments based on data driven research. |
| competitive landscape analysis example: Winning Strategies in a Deconstructing World Rudi K. F. Bresser, Michael A. Hitt, Robert D. Nixon, Dieter Heuskel, 2000-12-19 The end of the nineteenth century saw the construction of the vertically integrated value chains that came to define modern business. The end of the twentieth century witnessed their deconstruction. In industries across the economy, markets are intruding on the web of proprietary arrangements that have held these chains together. As they do, the boundaries defining business, companies and industries are coming under attack - radically transforming the nature of competition. Powerful forces, such as globalization and deregulation, are undermining the logic and practice of traditional vertical integration, but the most powerful - partly because it acts as catalyst and an accelerator - is a revolution in the economics of information. This shift in information economics is giving birth to a myriad of new strategic options The consequences of deconstruction for the strategic management of the firm - as well as for the firm itself - are dramatic. Deconstruction forces a fundamental rethinking of some of the basic principles of strategy which will impact on the concepts of the portfolio, forms of organizational structure, styles of leadership, mechanisms for acquiring and managing knowledge and approaches to uncertainty and risk. This, the latest volume in the Strategic Management Series, explores the implications of the value chain deconstruction for strategy, the changes in strategic thinking and the action necessary to cope with the challenges and opportunities. Bringing together contributions from key figures in the field of strategy in both practice and academia, this book, as with other books in the series, addresses the ideas and issues at the forefront of strategic management theory and practice. |
| competitive landscape analysis example: Data Mining and Market Intelligence for Optimal Marketing Returns Susan Chiu, Domingo Tavella, 2008-06-20 The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners. |
| competitive landscape analysis example: Harnessing AI for Business Development and Sales Rick Spair, In an era defined by rapid technological advancements, businesses are increasingly turning to Artificial Intelligence (AI) to drive growth, innovation, and competitive advantage. From automating routine tasks to providing deep insights into customer behavior, AI has the potential to transform every aspect of business development and sales. However, the journey to integrating AI effectively into business processes is fraught with challenges, requiring a comprehensive understanding of AI technologies, strategic planning, and a commitment to ethical practices. This book, Harnessing AI for Business Development and Sales, is a comprehensive guide designed to help businesses navigate the complexities of AI adoption. It explores the transformative potential of AI, providing insights into how businesses can leverage AI to enhance their operations, engage customers more effectively, and drive sustainable growth. Each chapter delves into critical aspects of AI in business, from foundational concepts and advanced applications to ethical considerations and future trends. Why This Book? As AI continues to evolve, its applications in business development and sales are becoming more sophisticated and far-reaching. However, many businesses struggle to understand where to begin, how to implement AI effectively, and how to measure its impact. This book aims to bridge that gap by offering practical insights, real-world examples, and actionable strategies. What You'll Learn Foundational Concepts: The book starts with an introduction to AI, its historical evolution, and its relevance to business development and sales. It provides a solid foundation for understanding AI technologies and their applications. Practical Applications: Each chapter explores specific applications of AI in business, such as market research, lead generation, customer relationship management, sales forecasting, and personalized marketing. Detailed examples and case studies illustrate how leading companies are leveraging AI to achieve remarkable results. Ethical Considerations: With great power comes great responsibility. The book addresses the ethical implications of using AI in business, offering guidelines for responsible AI implementation. Topics such as fairness, transparency, data privacy, and bias mitigation are thoroughly discussed. Future Trends: The final chapters look ahead to the future of AI in business development and sales, exploring emerging trends and technologies that will shape the landscape. Readers will gain insights into how to stay ahead of the curve and prepare for the next wave of AI innovations. Who Should Read This Book? This book is for business leaders, sales professionals, marketers, and anyone interested in understanding and leveraging AI for business success. Whether you are a seasoned executive looking to integrate AI into your strategic planning or a newcomer eager to explore the potential of AI, this book provides valuable insights and practical advice. How to Use This Book Each chapter is structured to be both informative and actionable. Key concepts are explained clearly, and practical examples and case studies provide real-world context. The book also includes checklists, frameworks, tools, resources, and best practices that you can apply directly to your business. Conclusion By harnessing the power of AI, businesses can unlock new opportunities, drive innovation, and achieve sustainable growth. This book is your guide to navigating the AI landscape, understanding its potential, and implementing it effectively in your business development and sales strategies.Welcome to Harnessing AI for Business Development and Sales. |
| competitive landscape analysis example: Your Strategy Needs a Strategy Martin Reeves, Knut Haanaes, Janmejaya Kumar Sinha, 2015 And, they avoid the common frustrations stemming from lack of perceived relevance and engagement around on the strategy process. How you choose and execute the right approach is the focus of this book. From Global BCG strategy experts Martin Reeves, Knut Haanæs, Janmejaya Sinha (and based on the bestselling article in Harvard Business Review), Your Strategy Needs a Strategy offers a practical guide to help you to match your approach to strategy to your environment and execute it effectively, to combine different approaches for companies which operate in multiple environments, and to lead your organization in making better strategic choices. Organizing approaches into five strategic archetypes-Be Big, Be Fast, Be First, Be the Orchestrator, Be Viable-the authors explain the conditions under which each is appropriate, when and how to execute each one, and how to avoid common strategy traps. |
| competitive landscape analysis example: The Pan-Industrial Revolution Richard D'Aveni, 2018-10-16 The acclaimed author of Strategic Capitalism presents a provocative new vision of global industry in the age of 3-D printing: “essential business reading” (Kirkus, starred review). With books like Hypercompetition and Strategic Capitalism, Richard D’Aveni has established himself as a business strategist of uncanny prescience. In The Pan-Industrial Revolution, he demonstrates how the advent of industrial‑scale 3‑D printing is already happening under the radar, and that it will have a far‑reaching impact that most corporate and governmental leaders have yet to anticipate or understand. 3-D printing, now called additive manufacturing, has moved far beyond a desktop technology used by hobbyists to churn out trinkets and toys. In this eye-opening account, D’Aveni reveals how recent breakthroughs have been secretly adapted by Fortune 500 companies to revolutionize the manufacture jet engines, airplanes, automobiles, and so much more. D’Aveni explains how this technology will transform the landscape of manufacturing, and the dramatic effect this change will have on the world economy. A handful of massively powerful corporations—what D’Aveni calls pan‑industrials—will become as important as any tech giant in re-structuring the global order. |
| competitive landscape analysis example: The Digital Crown Ahava Leibtag, 2013-09-17 In 1997, Bill Gates famously said Content is king. Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you'll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You'll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more. - Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer - Learn both the theoretical and practical applications of content and communication on-line - Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business |
| competitive landscape analysis example: They Ask, You Answer Marcus Sheridan, 2019-08-06 The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. |
| competitive landscape analysis example: The Competitive Intelligence Playbook Fouad Benyoub, 2022-02-15 Do you believe that intelligence, not data, can shape better business decisions? Do you want to explore how to gather, analyze, and share competitive intelligence? Do you want to learn what it takes to build efficient competitive intelligence programs? Then The Competitive Intelligence Playbook is for you! In this book, you will find the main ingredients you need to take your competitive intelligence program to the next level. You will learn how to build, manage, and optimize your program. You will learn how to move your program from the tactical to the strategic level of your organization. Most importantly, you will learn how to extract the most business value from the program. Let the journey begin! |
| competitive landscape analysis example: Entrepreneurship Michael Laverty, Chris Littel, 2020-01-16 This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios. |
| competitive landscape analysis example: Fuzzy Investment Decision Making with Examples Cengiz Kahraman, |
| competitive landscape analysis example: Search Marketing Strategies James Colborn, 2006-08-11 Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition. |
| competitive landscape analysis example: How to Start a Food Processing Business AS, 2024-08-01 How to Start a XXXX Business About the Book Unlock the essential steps to launching and managing a successful business with How to Start a XXXX Business. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the XXX industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a XXXX Business? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a XXX Business is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a XXXX Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry. |
| competitive landscape analysis example: Strategies for e-Business Tawfik Jelassi, Francisco J. Martínez-López, 2020-06-28 This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges. |
| competitive landscape analysis example: Design Thinking for Strategy Claude Diderich, 2019-10-01 The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants. |
| competitive landscape analysis example: HOW TO CREATE A SUCCESSFUL RURAL HOTEL DAVID SANDUA, 2023-07-23 This book is a complete guide that will take you by the hand to open your own rural hotel, from choosing the perfect location to implementing sustainable practices. Have you ever dreamed of having your own rural hotel, but don't know where to start? This book is for you. It teaches you how to select the right location, taking into account proximity to attractions, accessibility and local culture. It also provides you with examples of successful rural hotels and their unique selling points. In addition, you will learn how to conduct market research and competitor analysis, and how to develop a unique concept for your rural hotel. The book also guides you in developing a solid business plan that will attract investors and secure financing. You will also learn about legal and regulatory considerations, designing and building the hotel, hiring and training staff, and establishing key partnerships. It teaches you how to develop effective marketing strategies and create a strong online presence. It shows you how to provide memorable guest experiences and how to implement sustainable practices in your rural hotel. In short, How to Create a Successful Rural Hotel is an essential guide for any aspiring rural hotel owner who wants to turn their dreams into reality. Are you ready to embark on this exciting adventure? Take the first step towards your dream! |
| competitive landscape analysis example: Eastside Forest Ecosystem Health Assessment , 1994 |
| competitive landscape analysis example: Planning Market Research Richard Skiba, 2024-08-27 This book provides a comprehensive guide to planning market research, covering the essential skills and knowledge required to identify market research needs, define objectives, select appropriate data gathering methods, and develop a market research plan. It delves into key topics such as the role of market research in enterprise operations, the contribution of research to business activities, and the analysis of enterprise planning and performance documentation to determine research needs. Additionally, it outlines the process of consulting with relevant personnel to draft, review, and finalize research objectives, as well as identifying and evaluating suitable data sources and gathering methods. The book also addresses the practical aspects of market research, including estimating resources and timelines, assessing the feasibility of research projects, and preparing a market research plan for approval. It is well-suited to professionals involved in business planning, marketing, or research roles, as well as students or academics studying market research methodologies. The detailed step-by-step approach makes it a valuable resource for anyone responsible for conducting or overseeing market research projects, ensuring they gather relevant and useful information to inform business decisions. |
| competitive landscape analysis example: The Knowledge Link Joseph Badaracco, 1991 General Motor Company IBM. |
| competitive landscape analysis example: Planning & Designing Health Care Facilities in Developing Countries Shashikant Sharma, Saurabh Singh, 2024-07-16 Building a clinically integrated workplace with a high level of clinical competence requires careful considerations of Hospital Planning. For greenfield or brownfield hospital projects, clinicians and C-Suite executives need to acquire capabilities to address the planning needs of any organization. This book aims to provide both theoretical and practical inputs for the Planning & Designing of Health Care Facilities in Developing Countries. It clearly indicates the steps to be followed, facts to be weighed, and components to be considered to arrive at a correct planning solution. With health reform looming and the revenue base shifting rapidly, we need to integrate patient safety concerns in the design process. Key Features • Liberal use of tables and figures to support conclusions, illustrate concepts, and display quantitative information, making it easier for readers to understand and refer to large quantities of data • Integrates the international norms for planning and designing health care facilities into the developing country setting • Handbook and ready reckoner for C-Suite executives, hospital engineers, project consultants, and hospital administration students |
| competitive landscape analysis example: Designing and Building AI Products and Services Cybellium Ltd, 2023-09-05 In an era defined by technological innovation, artificial intelligence (AI) has emerged as a transformative force shaping industries across the globe. Designing and Building AI Products and Services is an authoritative guide that navigates readers through the intricate process of creating AI-powered solutions, empowering them to craft products and services that are not only cutting-edge but also deeply impactful. About the Book: This comprehensive volume, penned by seasoned experts in AI and product design, provides a roadmap for conceiving, developing, and launching AI-infused products and services. From ideation to execution, Designing and Building AI Products and Services delivers a step-by-step framework that demystifies the complexities of AI integration, enabling readers to harness its potential with confidence. Key Features: Foundations of AI Integration: The book commences by establishing a strong foundation in AI fundamentals. Readers will grasp the core concepts, terminologies, and methodologies crucial for successfully integrating AI into products and services. Human-Centric Design: Emphasizing user-centricity, the book explores design thinking and user experience principles tailored for AI solutions. Readers will learn how to create intuitive, seamless experiences that resonate with end-users. From Concept to Prototype: Guiding readers through the iterative design process, the book details how to transform initial concepts into tangible prototypes, refining ideas and validating assumptions along the way. AI Techniques and Algorithms: Readers are introduced to an array of AI techniques, from machine learning and natural language processing to computer vision and recommendation systems. The book elucidates when and how to apply these techniques effectively. Data Collection and Ethics: Addressing a critical aspect of AI development, the book delves into responsible data collection, privacy considerations, and ethical concerns that must be integrated into the product design process. Scalability and Deployment: The book covers strategies for scaling AI solutions and navigating challenges associated with deployment. Readers will learn how to manage infrastructure, ensure performance, and adapt to evolving user needs. Case Studies and Real-World Examples: Featuring real-world case studies, readers gain insights into successful AI product launches across diverse industries, illuminating best practices and lessons learned. Who Should Read This Book: Designing and Building AI Products and Services caters to a wide audience, including product managers, designers, developers, business leaders, and entrepreneurs seeking to capitalize on the AI revolution. Whether you're a novice eager to explore AI's potential or an industry veteran looking to integrate AI into existing offerings, this book equips you with the knowledge and strategies needed to navigate the evolving landscape of AI product design. About the Authors: The authors of Designing and Building AI Products and Services are distinguished thought leaders in AI and product design, bringing a wealth of expertise to the table. With a proven track record of AI innovation, research, and successful product launches, they share their insights and experiences to empower readers to create AI-powered solutions that resonate in the market. |
Conduct a Competitive Analysis (With Examples) [2025] • Asana
In this guide, we show what a competitive analysis is and discuss why finding your place in the market landscape can improve your business strategy.
Competitive Landscape Analysis: Step-by-Step Guide [+ Examples]
To illustrate the practical application and benefits of competitive landscape analysis, let’s explore examples across various industries. Each example will highlight key insights and strategies …
How to Do a Competitive Landscape Analysis - Semrush
May 12, 2025 · In this article, we’ll explain what a competitive landscape analysis is, describe some common competitive landscape analysis frameworks, and offer some techniques that …
Competitive Analysis: 18 Downloadable Templates & Examples
May 17, 2025 · Let’s delve into some competitor analysis examples that can empower your organization to navigate the market effectively. 1. Competitor analysis example for marketing …
How to Do a Competitive Landscape Analysis in 2025
Competitive landscape analysis is a method for systematically mapping your company’s competitive environment. It includes identifying your direct and indirect competitors and …
Competitive Landscape Analysis: A Step-by-Step Guide - Ron Sela
Jan 28, 2025 · Competitive landscape analysis is a strategic business practice of examining direct and indirect competitors to understand their market share, products, pricing, and customer …
How to Create a Competitive Landscape Analysis (Step by Step)
Nov 12, 2018 · A competitive landscape analysis is a way of identifying and examining your rival’s product offering, social media content, and marketing strategies to improve your own …
Competitive Landscape | Definition, Steps, Examples and more
Mar 27, 2022 · What Is a Competitive Landscape Analysis? Competitive landscape analysis or competitive landscape mapping is a focused and structured way to analyze your competitors, …
How To Do Competitive Analysis (6-Step Framework and Template)
Feb 25, 2025 · Entering a new market and unsure of the competitive landscape? Or trying to find weaknesses in a dominant competitor to exploit? Defining clear objectives will focus your …
7 steps to create a competitive landscape analysis
What is competitive landscape analysis? A competitive landscape analysis is the ongoing process of identifying, researching, and evaluating competitors, in order to glean insight to inform your …
Conduct a Competitive Analysis (With Examples) [2025] • Asana
In this guide, we show what a competitive analysis is and discuss why finding your place in the market landscape can improve your business strategy.
Competitive Landscape Analysis: Step-by-Step Guide [+ Examples]
To illustrate the practical application and benefits of competitive landscape analysis, let’s explore examples across various industries. Each example will highlight key insights and strategies …
How to Do a Competitive Landscape Analysis - Semrush
May 12, 2025 · In this article, we’ll explain what a competitive landscape analysis is, describe some common competitive landscape analysis frameworks, and offer some techniques that …
Competitive Analysis: 18 Downloadable Templates & Examples
May 17, 2025 · Let’s delve into some competitor analysis examples that can empower your organization to navigate the market effectively. 1. Competitor analysis example for marketing …
How to Do a Competitive Landscape Analysis in 2025
Competitive landscape analysis is a method for systematically mapping your company’s competitive environment. It includes identifying your direct and indirect competitors and analyzing their …
Competitive Landscape Analysis: A Step-by-Step Guide - Ron Sela
Jan 28, 2025 · Competitive landscape analysis is a strategic business practice of examining direct and indirect competitors to understand their market share, products, pricing, and customer …
How to Create a Competitive Landscape Analysis (Step by Step)
Nov 12, 2018 · A competitive landscape analysis is a way of identifying and examining your rival’s product offering, social media content, and marketing strategies to improve your own business. …
Competitive Landscape | Definition, Steps, Examples and more
Mar 27, 2022 · What Is a Competitive Landscape Analysis? Competitive landscape analysis or competitive landscape mapping is a focused and structured way to analyze your competitors, get …
How To Do Competitive Analysis (6-Step Framework and Template)
Feb 25, 2025 · Entering a new market and unsure of the competitive landscape? Or trying to find weaknesses in a dominant competitor to exploit? Defining clear objectives will focus your …
7 steps to create a competitive landscape analysis
What is competitive landscape analysis? A competitive landscape analysis is the ongoing process of identifying, researching, and evaluating competitors, in order to glean insight to inform your …
