| competitors social media analysis: Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Management Association, Information Resources, 2021-05-28 Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool. |
| competitors social media analysis: UX Strategy Jaime Levy, 2015-05-20 User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics |
| competitors social media analysis: Understanding Competitive Analysis in Marketing , 2024-10-26 Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com |
| competitors social media analysis: Social Media Analytics and Practical Applications Subodha Kumar, Liangfei Qiu, 2021-12-30 Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized. Social Media Analytics and Practical Applications is written for academicians and professionals involved in social media and social media analytics. |
| competitors social media analysis: Social Media Analytics Strategy Alex Gonçalves, 2017-11-12 This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You’ll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing |
| competitors social media analysis: Social Media Analytics: Insights and Strategies for Social Media Data Michael Roberts, Social Media Analytics: Insights and Strategies for Social Media Data is your definitive guide to understanding and leveraging the power of social media data. In today's digital age, social media platforms generate vast amounts of valuable data that can drive business decisions, enhance marketing strategies, and understand customer behaviors. This comprehensive book covers the fundamental principles, advanced techniques, and practical applications of social media analytics. Whether you're a marketer, analyst, business owner, or researcher, this book equips you with the knowledge and tools to harness social media data effectively. Dive into topics such as sentiment analysis, influencer identification, campaign optimization, and beyond, and unlock actionable insights to propel your social media strategies forward. |
| competitors social media analysis: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| competitors social media analysis: Strategy as Practice Gerry Johnson, Leif Melin, Richard Whittington, 2007-08-02 This is an analysis of what managers actually do in relation to the development of strategy in organisations. |
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| competitors social media analysis: How to Start a Business as a Social Media Analytics Consultant AS, How to Start a Business About the Book: Unlock the essential steps to launching and managing a successful business with How to Start a Business books. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a Business books? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a Business books is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry. |
| competitors social media analysis: Competitive Strategy Michael E. Porter, 1998 In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development. |
| competitors social media analysis: How to Start a Subscription Box Business AS, 2024-08-01 How to Start a XXXX Business About the Book Unlock the essential steps to launching and managing a successful business with How to Start a XXXX Business. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the XXX industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a XXXX Business? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a XXX Business is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a XXXX Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry. |
| competitors social media analysis: Strategic Management: Tools and Techniques for Competitive Advantage Cybellium, Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com |
| competitors social media analysis: Handbook of Research on Global Enterprise Operations and Opportunities Khosrow-Pour, Mehdi, 2017-03-31 Organizational applications and managerial implications of new technology resources require a forum for the discussion of issues of best business practice and success. The Handbook of Research on Global Enterprise Operations and Opportunities is a valuable source for the latest research on global resource management with a focus on the managerial and organizational facets. Featuring coverage on a range of topics and perspectives such as global enterprise systems, IT diffusion, and global data security, this publication is ideally designed for researchers, academics, and practitioners seeking current research on approaches to successful business technology use in all countries. |
| competitors social media analysis: Social Commerce Efraim Turban, Judy Strauss, Linda Lai, 2015-11-17 This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials. |
| competitors social media analysis: The Ultimate Guide to Social Media Marketing for Businesses Mayfair Digital Agency, 2021-03-17 The book The Ultimate Guide to Social Media Marketing for Businesses is a comprehensive and indispensable resource for entrepreneurs and marketers aiming to harness the power of social media to grow their businesses. It offers an all-encompassing exploration of social media marketing strategies, providing readers with step-by-step guidance to develop effective and results-driven campaigns. The book covers an array of popular social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and more, and delves into the specific techniques tailored to each platform. With a focus on building a strong online presence, the book explains how to create engaging content, optimize profiles, and foster meaningful interactions with followers. It also explores paid advertising options, audience targeting, and analytics to help businesses track and measure the success of their marketing efforts. Drawing from real-world case studies and best practices, this guide equips readers with practical tools and insights to craft successful social media strategies that elevate brand awareness, drive traffic, and boost conversions. It is a must-read for anyone seeking to master social media marketing and unlock the potential for business growth in the digital age. |
| competitors social media analysis: Big Data and Social Media Analytics Mehmet Çakırtaş, Mehmet Kemal Ozdemir, 2021-07-05 This edited book provides techniques which address various aspects of big data collection and analysis from social media platforms and beyond. It covers efficient compression of large networks, link prediction in hashtag graphs, visual exploration of social media data, identifying motifs in multivariate data, social media surveillance to enhance search and rescue missions, recommenders for collaborative filtering and safe travel plans to high risk destinations, analysis of cyber influence campaigns on YouTube, impact of location on business rating, bibliographical and co-authorship network analysis, and blog data analytics. All these trending topics form a major part of the state of the art in social media and big data analytics. Thus, this edited book may be considered as a valuable source for readers interested in grasping some of the most recent advancements in this high trending domain. |
| competitors social media analysis: Smart Workspaces: The Power of AI in Office Automation John Nunez, 2024-08-22 Discover the future of work with Smart Workspaces: The Power of AI in Office Automation, a comprehensive guide by John Nunez that demystifies the integration of Artificial Intelligence (AI) into modern office environments. Whether you’re a business leader, IT professional, or simply curious about the transformative power of AI, this is your go-to resource for understanding and implementing AI-driven solutions that enhance productivity, streamline operations, and elevate your workplace. In today's rapidly evolving business landscape, staying ahead of the curve means embracing cutting-edge technologies. This eBook offers an in-depth look at how AI can revolutionize the way we work by automating routine tasks, improving decision-making, and creating smarter, more efficient workspaces. From email management and scheduling to customer support and document creation, Smart Workspaces covers it all with practical insights and actionable strategies. What You’ll Learn: The Role of AI in Modern Offices Understand how AI is reshaping office environments by automating tasks that were once time-consuming and prone to error. Learn about the core functions of AI in the workplace, from data analysis and communication to task management and customer support. Benefits of AI Integration Explore the myriad benefits of integrating AI into your office, including increased efficiency, cost savings, enhanced accuracy, and better decision-making with real-time data. Overcoming Challenges While AI offers tremendous advantages, its implementation comes with challenges. Practical Applications Each chapter is packed with real-world examples and case studies that illustrate how businesses across various industries have successfully adopted AI tools. Step-by-Step Guides What sets this eBook apart is its focus on actionable steps. Detailed prompts and instructions are provided throughout, making it easy to implement AI solutions in your own office. Why This eBook Stands Out: Smart Workspaces covers a broad range of AI applications in the office, making it a one-stop resource for anyone interested in the future of work. User-Friendly Structure: This a sort an AI treaty, and it is well-organized and easy to navigate, with clear headings, bullet points, and summaries that allow you to quickly find the information you need. Balanced Perspective: While the eBook is undeniably positive about the potential of AI, it also offers a balanced view by discussing the challenges and ethical considerations involved. This thoughtful approach ensures that readers are not only informed but also prepared for the responsibilities that come with AI adoption. Real-World Impact: The inclusion of case studies makes the concepts in the book relatable and actionable. You’ll see how companies have used AI to overcome common office challenges, and you’ll be inspired to apply these lessons to your own workplace. Takeaway Insights: This is more than just a theoretical exploration of AI—it’s a practical guide designed to help you implement AI-driven solutions right away. With detailed prompts, step-by-step instructions, and tips for optimizing AI tools, you’ll be equipped to make immediate improvements to your office’s efficiency. Who Should Read This eBook? Smart Workspaces: The Power of AI in Office Automation is perfect for: Business Leaders IT Professionals Office Managers Anyone Curious About AI and its practical applications in everyday work settings. Prepare for the Future of Work The future of office work is here, and AI is at the forefront of this transformation. By integrating AI into your workspace, you can unlock new levels of productivity, innovation, and success. Smart Workspaces: The Power of AI in Office Automation is your roadmap to achieving these goals. |
| competitors social media analysis: How to Start a Rooftop Gardening Business AS, 2024-08-01 How to Start a XXXX Business About the Book Unlock the essential steps to launching and managing a successful business with How to Start a XXXX Business. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the XXX industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a XXXX Business? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a XXX Business is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a XXXX Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry. |
| competitors social media analysis: Advanced Data Mining and Applications Jinyan Li, Xue Li, Shuliang Wang, Jianxin Li, Quan Z. Sheng, 2016-11-17 This book constitutes the proceedings of the 12th International Conference on Advanced Data Mining and Applications, ADMA 2016, held in Gold Coast, Australia, in December 2016. The 70 papers presented in this volume were carefully reviewed and selected from 105 submissions. The selected papers covered a wide variety of important topics in the area of data mining, including parallel and distributed data mining algorithms, mining on data streams, graph mining, spatial data mining, multimedia data mining, Web mining, the Internet of Things, health informatics, and biomedical data mining. |
| competitors social media analysis: Stand Out! Rae A. Stonehouse, 2023-11-06 In the oversaturated modern landscape, establishing yourself as an expert and thought leader has never been more challenging - or more important for career success. Enter: books. In Stand Out! How to Craft a Book to Establish Yourself as an Expert Speaker author Rae A. Stonehouse unveils how you can leverage the credibility and visibility of authorship to differentiate yourself, attract ideal clients, and book high-paying speaking gigs at prestigious conferences, corporations, and associations. Backed by decades of experience, Stonehouse's groundbreaking book provides a comprehensive roadmap to plan, write, publish, and strategically market your book. You'll discover insider tips to identify your niche, craft compelling content, choose between traditional and self-publishing routes, and create financial leverage using your book. This is Author Stonehouse’s Sixth book in the Successful Self-Publisher Series: How to Write, Publish and Market Your Book Yourself. Stand Out! How to Craft a Book to Establish Yourself as an Expert Speaker reveals: · The step-by-step process to write an authoritative book positioning you as a leading voice in your industry. · Cutting-edge marketing strategies to build buzz, launch successfully, and drive book sales. · How to land lucrative speaking opportunities, media interviews, and new client partnerships · Monetization models and backend funnels to maximize your book's value. · Guidance to balance books with speaking to accelerate your income and impact. Whether you're a seasoned speaker or starting out, Stand Out! equips you with a powerful blueprint to use a book as a springboard for your career. If you're ready to write your story, spread your message, and become the speaker audiences crave, this book is for you! |
| competitors social media analysis: Database Management and Social Media Analytical Process: Optimizing Business Operation through Hybrid Tools Dr. Diwakar Chaudhary, 2023-10-18 The digital world has a wealth of data, such as internet of things (IoT) data, business data, health data, mobile data, urban data, security data, and many more, in the current age of the Fourth Industrial Revolution (Industry 4.0 or 4IR). Extracting knowledge or useful insights from these data can be used for smart decision-making in various applications domains. In the area of data science, advanced analytics methods including machine learning modeling can provide actionable insights or deeper knowledge about data, which makes the computing process automatic and smart. This book focuses as a reference point on data science and advanced analytics to the researchers and decision-makers as well as application developers, particularly from the data-driven solution point of view for real-world problems using social media analytics. |
| competitors social media analysis: Marketing Analytics: A Key to Market Success Book Dr. Dipa Mitra, Dr. Mahesh Singh, 2023-07-05 |
| competitors social media analysis: Innovations and Social Media Analytics in a Digital Society Maria José Sousa, Célio Gonçalo Marques, 2022-06-15 Recent advances in digitization are transforming healthcare, education, tourism, information technology, and some other sectors. Social media analytics are tools that can be used to measure innovation and the relation of the companies with the citizens. This book comprises state-ofthe-art social media analytics, and advanced innovation policies in the digitization of society. The number of applications that can be used to create and analyze social media analytics generates large amounts of data called big data, including measures of the use of the technologies to develop or to use new services to improve the quality of life of the citizens. Digitization has applications in fields from remote monitoring to smart sensors and other devices. Integration generates data that need to be analyzed and visualized in an easy and clear way, that will be some of the proposals of the researchers present in this book. This volume offers valuable insights to researchers on how to design innovative digital analytics systems and how to improve information delivery remotely. |
| competitors social media analysis: Strengthening SME Performance Through Social Media Adoption and Usage Qalati, Sikandar Ali, Ostic, Dragana, Bansal, Rohit, 2023-03-17 Small and medium-sized enterprises (SMEs) are recognized as the backbone of todays world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channels revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians. |
| competitors social media analysis: Social Media Strategy Keith A. Quesenberry, 2020-08-14 Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options. New features include: Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creation Chapter Checklists that challenge students to seek out latest developments in rapidly changing social media Key Concepts sections appear at the end of chapters as an easy study reference Full Glossary of all key concepts, including more than 125 new terms Ethics-focused questions and new brand examples in each chapter Coverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and more Instructor resources may be found at https://textbooks.rowman.com/quesenberry3e. These include: Updated case briefs, chapter outlines, and test banks Revised example assignments and syllabi for undergraduate and graduate courses New PowerPoint slides for in-person or online lectures Ten downloadable templates and guides to support key strategic tools |
| competitors social media analysis: How to Start a Business - Complete Beginers guide AS, 2024-08-01 How to Start a XXXX Business About the Book Unlock the essential steps to launching and managing a successful business with How to Start a XXXX Business. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the XXX industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a XXXX Business? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a XXX Business is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a XXXX Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry. |
| competitors social media analysis: Social Media Analytics in Predicting Consumer Behavior Selay Ilgaz Sumer, Nurettin Parilti, 2023-04-27 Information is very important for businesses. Businesses that use information correctly are successful while those that don’t, decline. Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers. With the data obtained from social media platforms, businesses can devise marketing strategies. It provides a better understanding consumer behavior. As consumers are at the center of all business activities, it is unrealistic to succeed without understanding consumption patterns. Social media analytics is useful, especially for marketers. Marketers can evaluate the data to make strategic marketing plans. Social media analytics and consumer behavior are two important issues that need to be addressed together. The book differs in that it handles social media analytics from a different perspective. It is planned that social media analytics will be discussed in detail in terms of consumer behavior in the book. The book will be useful to the students, businesses, and marketers in many aspects. |
| competitors social media analysis: How to Start a Travel Agency Business AS, 2024-08-01 How to Start a XXXX Business About the Book Unlock the essential steps to launching and managing a successful business with How to Start a XXXX Business. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the XXX industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a XXXX Business? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a XXX Business is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a XXXX Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry. |
| competitors social media analysis: Handbook of Research on Data Science and Cybersecurity Innovations in Industry 4.0 Technologies Murugan, Thangavel, E., Nirmala, 2023-09-21 Disruptive innovations are now propelling Industry 4.0 (I4.0) and presenting new opportunities for value generation in all major industry segments. I4.0 technologies' innovations in cybersecurity and data science provide smart apps and services with accurate real-time monitoring and control. Through enhanced access to real-time information, it also aims to increase overall effectiveness, lower costs, and increase the efficiency of people, processes, and technology. The Handbook of Research on Data Science and Cybersecurity Innovations in Industry 4.0 Technologies discusses the technological foundations of cybersecurity and data science within the scope of the I4.0 landscape and details the existing cybersecurity and data science innovations with I4.0 applications, as well as state-of-the-art solutions with regard to both academic research and practical implementations. Covering key topics such as data science, blockchain, and artificial intelligence, this premier reference source is ideal for industry professionals, computer scientists, scholars, researchers, academicians, practitioners, instructors, and students. |
| competitors social media analysis: Artificial Intelligence and the Internet: A Comprehensive Guide Vijay Kumar Yadav , 2024-05-23 Artificial Intelligence and the Internet: A Comprehensive Guide offers an in-depth exploration of the transformative synergy between AI and the internet. The book begins with a detailed **Introduction to Artificial Intelligence and the Internet**, defining AI, tracing the internet’s evolution, and exploring their interconnectedness. The **Historical Context and Evolution** chapter delves into the origins of AI and the internet, highlighting key milestones in their development. Readers gain foundational knowledge through the **Fundamentals of Artificial Intelligence**, covering machine learning, deep learning, neural networks, natural language processing, and AI algorithms. Understanding the **Internet’s Structure and Function** is crucial, with explanations on how it operates, protocols, web technologies, and the Internet of Things (IoT). The book then examines **AI’s Role in Enhancing Internet Technologies**, showcasing applications in search engines, personalization, web security, and content management. **The Internet as a Catalyst for AI Development** discusses data availability, big data analytics, cloud computing, and open-source collaboration. Practical **Applications of AI on the Internet** include e-commerce, social media analytics, customer service, and online education. Addressing **Challenges and Ethical Considerations**, the guide covers privacy, AI bias, accountability, and ethical usage. **Future Trends and Innovations** explore quantum computing, AI in cybersecurity, and Web 3.0. Real-world examples in **Case Studies and Real-World Implementations** provide insights into AI’s impact on search engines, personalized advertising, content platforms, and smart home technologies. Finally, **AI and Internet Governance** and the **Conclusion and Future Directions** discuss regulatory frameworks, international collaborations, and the future of AI and the internet, advocating for responsible innovation. This book offers a detailed exploration of how AI and the internet have evolved, how they work together, and how they are shaping the future. Artificial Intelligence and the Internet: A Comprehensive Guide is your go-to resource for understanding the past, present, and future of AI and the internet. Whether you’re a student, professional, or tech enthusiast, this book offers invaluable insights into the technologies that are reshaping our world. |
| competitors social media analysis: Improving Entrepreneurial Processes Through Advanced AI Tunio, Muhammad Nawaz, 2024-10-25 We stand at the precipice of a technological revolution; the entrepreneurial landscape is undergoing a metamorphosis. In the academic corridors of today, a pressing challenge emerges - the need to comprehend and dissect the profound transformations underway in the world of entrepreneurship. The fusion of emerging technologies with the age-old spirit of entrepreneurship is creating seismic shifts, ushering in new possibilities that beg exploration. Improving Entrepreneurial Processes Through Advanced AI emerges as a beacon of insight and innovation in this new entrepreneurial realm of possibility. This book embarks on a captivating journey, tailored to the discerning minds of PhD students, university educators, independent researchers, and scholars in related fields, guiding them through the intricacies of technology integration and the transformation of entrepreneurial processes. As technology continues to advance at an unprecedented pace, traditional paradigms are being upended, leaving researchers grappling with complex questions. The emergence of Artificial Intelligence (AI) as a game-changer in entrepreneurship introduces a host of intricate issues and uncertainties. Amidst this sea of change, the fundamental challenge lies in understanding how these advancing AI systems can address core entrepreneurial challenges and open new horizons of opportunity in the era of digital transformation. |
| competitors social media analysis: ECSM 2022 9th European Conference on Social Media , 2022-05-12 |
| competitors social media analysis: BASIC BUSINESS ANALYTICS USING R Dr. Mahavir M. Shetiya, Prof. Snehal V. Bhambure, 2023-11-10 Buy BASIC BUSINESS ANALYTICS USING R e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication. |
| competitors social media analysis: Understanding Audiences, Customers, and Users via Analytics Bernard J. Jansen, Kholoud K. Aldous, Joni Salminen, Hind Almerekhi, Soon-gyo Jung, 2023-09-05 This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics. |
| competitors social media analysis: Digital Geography Maxim Bakaev, |
| competitors social media analysis: INTELLECTUAL PROPERTY RIGHTS Dr.M.Sujith, Dr.D.B.Pardeshi, Dr.S.Padma, 2024-01-30 Dr.M.Sujith, Associate Professor, Department of Electrical Engineering, Sanjivani Rural Education Society, Sanjivani College of Engineering, Kopargaon, Maharashtra, India. Dr.D.B.Pardeshi, Professor & Head, Department of Electrical Engineering, Sanjivani Rural Education Society, Sanjivani College of Engineering, Kopargaon, Maharashtra, India. Dr.S.Padma, Professor & Head, Department of Electrical and Electronics Engineering, Sona College of Technology, Salem, Tamil Nadu, India. |
| competitors social media analysis: Social Data Analytics Krish Krishnan, Shawn P. Rogers, 2014-11-10 Social Data Analytics is the first practical guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioral, social graph, location, and rich media data. A four-step approach to the social BI process will help you access, evaluate, collaborate, and share social data with ease. You'll learn everything you need to know to monitor social media and get an overview of the leading vendors in a crowded space of BI applications. By the end of this book, you will be well prepared for your organization's next social data analytics project. - Provides foundational understanding of new and emerging technologies—social data, collaboration, big data, advanced analytics - Includes case studies and practical examples of success and failures - Will prepare you to lead projects and advance initiatives that will benefit you and your organization |
| competitors social media analysis: OECD SME and Entrepreneurship Outlook 2019 OECD, 2019-05-20 The new OECD SME and Entrepreneurship Outlook presents the latest trends in performance of small and medium-sized enterprises (SMEs) and provides a comprehensive overview of business conditions and policy frameworks for SMEs and entrepreneurs. This year’s edition provides comparative evidence on business dynamism, productivity growth, wage gaps and export trends by firm size across OECD countries and emerging economies. |
| competitors social media analysis: Introduction to Marketing Analytics Prof. Dr. R. Gopal, Prof. Dr. Gagandeep Kaur Nagra, Dr. Priya Vij, 2024-10-15 Introduction to Marketing Analytics delves into the foundational elements of marketing, known as the 4Ps—Product, Price, Place, and Promotion—and expands upon them to include additional key components crucial for services marketing, such as People, Process, and Physical Evidence. These elements are vital for companies to develop coherent marketing strategies that not only attract new customers but also build long-term loyalty among existing ones. The rise of digital technologies has significantly transformed how companies engage with consumers and conduct market research. Big data analytics now allows for personalized marketing efforts, creating campaigns offering organizations the ability to better understand and respond to customer journeys. Moreover, the book highlights the growing role of artificial intelligence (AI) and machine learning in modern marketing strategies. By integrating these advanced technologies, businesses can better meet their customers’ evolving needs, outpacing the competition. It covers various analysis techniques, such as marketing mix modelling, that help organizations understand the impact of different marketing activities on sales and other key performance indicators (KPIs). Through real-life examples and case studies, this book highlights a practical guide for professionals looking to apply data-driven marketing strategies to drive growth, innovation, and sustainable success in a constantly changing market landscape. |
Competitor | Definition, Types, Advantages, & How to Identify Them
May 29, 2025 · The existence of competitors allows the market to become competitive, which drives down the prices and margins of services or goods. The competitors strive to obtain a …
Indirect vs. Direct Competitor: What's the Difference?
Jun 6, 2025 · Learn more about indirect and direct competitors, the differences between them, examples of direct and indirect competitors and how to gain a market advantage.
10 Best Competitor Analysis Tools for Real Time Insights
May 21, 2025 · Crayon is an enterprise competitive intelligence platform that automates the process of tracking competitors’ every move. It continuously monitors hundreds of data …
How to Know Your Competitors: A Step-by-Step Guide
May 28, 2025 · Learn how to know your competitors with this comprehensive guide. Discover direct, indirect, and substitute competitors, and use proven methods to identify and analyze …
7 steps of Competitor Analysis - Marketing91
May 20, 2025 · Once you know the share of the market and you have done your secondary and primary analysis, you need to actually work out the strengths, weaknesses, opportunities and …
Know Your Rivals: Master Competitive Analysis for Business
May 21, 2025 · By analyzing competitors’ strengths, weaknesses, strategies, and customer engagement, businesses can make more informed decisions, improve their SEO, refine …
4 Benefits of Conducting Competitor Market Research
5 days ago · Conducting market research on your competitors will help your business overcome customer churn and industry obstacles to ensure a successful future. Understanding the …
Competitor Analysis in 6 Steps: Tools + Free Template | Hop
May 26, 2025 · Competitor analysis is the process of researching and analyzing the marketing strategies of the companies operating in a given market. The competitor research casts light …
How to Do a Competitive Analysis (Fast & Easy) | WordStream
May 19, 2025 · A competitive analysis is the process by which you compare your business to your competitors for the purpose of standing out from them. Here are the steps to do one.
How to do a Competitor Analysis Pitch Deck + Templates
3 days ago · Identify your real competitors. Start with who customers actually consider. Not who you think competes. Check G2 comparison pages. Read sales call transcripts. Survey lost …
Competitor | Definition, Types, Advantages, & How to Identify Them
May 29, 2025 · The existence of competitors allows the market to become competitive, which drives down the prices and margins of services or goods. The competitors strive to obtain a …
Indirect vs. Direct Competitor: What's the Difference?
Jun 6, 2025 · Learn more about indirect and direct competitors, the differences between them, examples of direct and indirect competitors and how to gain a market advantage.
10 Best Competitor Analysis Tools for Real Time Insights
May 21, 2025 · Crayon is an enterprise competitive intelligence platform that automates the process of tracking competitors’ every move. It continuously monitors hundreds of data …
How to Know Your Competitors: A Step-by-Step Guide
May 28, 2025 · Learn how to know your competitors with this comprehensive guide. Discover direct, indirect, and substitute competitors, and use proven methods to identify and analyze …
7 steps of Competitor Analysis - Marketing91
May 20, 2025 · Once you know the share of the market and you have done your secondary and primary analysis, you need to actually work out the strengths, weaknesses, opportunities and …
Know Your Rivals: Master Competitive Analysis for Business
May 21, 2025 · By analyzing competitors’ strengths, weaknesses, strategies, and customer engagement, businesses can make more informed decisions, improve their SEO, refine …
4 Benefits of Conducting Competitor Market Research
5 days ago · Conducting market research on your competitors will help your business overcome customer churn and industry obstacles to ensure a successful future. Understanding the …
Competitor Analysis in 6 Steps: Tools + Free Template | Hop
May 26, 2025 · Competitor analysis is the process of researching and analyzing the marketing strategies of the companies operating in a given market. The competitor research casts light …
How to Do a Competitive Analysis (Fast & Easy) | WordStream
May 19, 2025 · A competitive analysis is the process by which you compare your business to your competitors for the purpose of standing out from them. Here are the steps to do one.
How to do a Competitor Analysis Pitch Deck + Templates
3 days ago · Identify your real competitors. Start with who customers actually consider. Not who you think competes. Check G2 comparison pages. Read sales call transcripts. Survey lost …
