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| business model canvas là gì: CHIẾN LƯỢC MUA BÁN VÀ SÁP NHẬP Walker Deibel, Các doanh nhân thường gặp phải một vấn đề, đó là start-up. Hầu hết các start-up ngày nay đều thất bại hoặc không thể đạt đến mức độ phát triển ổn định. Cho đến nay, mặc dù thị trường kinh doanh vẫn rất phát triển, tuy nhiên chúng ta vẫn chưa thể tìm ra một giải pháp tốt hơn để bắt đầu sự nghiệp kinh doanh của mình… Mọi chuyện sẽ như thế nào nếu bạn có thể bỏ qua giai đoạn start-up đầy rủi ro và tạo ra lợi nhuận cho doanh nghiệp ngay từ những ngày đầu tiên. Trong cuốn sách CHIẾN LƯỢC MUA BÁN VÀ SÁP NHẬP, doanh nhân mua lại Walker Deibel sẽ cho bạn thấy làm thế nào để bắt đầu với một công ty bền vững, có lợi nhuận và phát triển doanh nghiệp từ nền tảng này. Cụ thể, bạn sẽ học cách: • Mua một công ty đang hoạt động thay vì bắt đầu từ con số không • Sử dụng quyền sở hữu để hướng tới sự độc lập về tài chính • Rút ngắn thời gian việc huy động vốn • Tìm ra những nhà môi giới tuyệt vời, tạo ra “cơ hội đầu tư” của riêng bạn và quan sát những điều mới mẻ bạn vừa liệt vào danh sách của mình • Khám phá ra những có hội tuyệt vời nhất cũng như những rủi ro lớn nhất của bất kỳ doanh nghiệp nào • Điều hướng quá trình mua lại • Trở thành một doanh nhân mua lại xuất sắc • Và nhiều hơn thế nữa… CHIẾN LƯỢC MUA BÁN VÀ SÁP NHẬP không chỉ là cuốn cẩm nang giúp bạn trở lên vượt trội trong cuộc chơi khởi nghiệp, cuốn sách còn giúp bạn hiểu về nếp sống của một doanh nhân thực thụ. Và quan trọng nhất, giúp bạn đạt được những thành công ngoài mong đợi. |
| business model canvas là gì: HBR Handbook - Cẩm Nang Quản Trị Toàn Tập Từ Harvard: Cẩm Nang Doanh Nhân Harvard Business Review, Kinh điển với triết lý: “Hãy bước chân ra khỏi văn phòng” để hiểu về thực tế nhu cầu, những khó khăn của khách hàng xung quanh và cả những gì đối thủ cạnh tranh đang làm được, Steve Blank đã làm thay đổi cách vận hành của nhiều startup - vốn cắm cúi ngồi phát triển sản phẩm rồi rơi vào cái bẫy hơn 60% thất bại do thị trường không có nhu cầu. Với việc triển khai mô hình phát triển khách hàng gồm bốn bước: khám phá khách hàng, thẩm định khách hàng, sáng tạo khách hàng và phát triển công ty, tác giả đã chỉ ra những bước hướng dẫn hết sức cụ thể để một startup có thể phát triển khách hàng ngay từ bước đầu tiến đến xây dựng một công ty bền vững. Cuốn sách này có lẽ nên là cuốn sách đầu tiên mọi khởi nghiệp nên đọc để bắt đầu hành trình khởi nghiệp của mình. |
| business model canvas là gì: XÂY DỰNG VÀ VẬN HÀNH DOANH NGHIỆP AGILE Mario E. Moreira, Cuốn sách này sẽ chia sẻ với bạn nhiều khái niệm, tư duy và những kinh nghiệm thực tế mới nhất để bạn có thể trả lời tất cả những câu hỏi ở trên. Giúp bạn thích ứng với văn hóa, vai trò và thực tiễn mà bạn sẽ cần để trở thành một doanh nghiệp theo định hướng giá trị khách hàng (customer-value-driven enterprise). Nếu bạn cam kết mang lại thành công cho khách hàng và nhận ra rằng để đạt được điều đó, bạn cần cả một doanh nghiệp tập trung nỗ lực, thì cuốn sách này là dành cho bạn. Agile không nên được thực hiện chỉ vì lợi ích của Agile. Thay vào đó, Agile giúp bạn cung cấp nhiều giá trị hơn cho khách hàng và đạt được kết quả kinh doanh tốt hơn. Đây là lý do tại sao mọi bước đi trên hành trình này, mọi hoạt động mà bạn thực hiện đều phải được xem như là một cách thức để từng bước tối ưu hóa lợi ích cho khách hàng. Và đây cũng chính là sứ mệnh của cuốn sách này. Bạn sẽ học được gì trong cuốn sách này Cuốn sách này cung cấp một bối cảnh dựa trên các lựa chọn được thiết kế để giúp bạn cân nhắc, hiểu, triển khai và thích ứng với văn hóa, tư duy, phương pháp và thực hành Agile trong toàn doanh nghiệp, từ giám đốc điều hành đến cách nhóm Agile và tất cả mọi người ở giữa. Quan trọng hơn, nó sẽ giúp bạn thu hẹp khoảng cách giữa những gì khách hàng thực sự mong muốn và những gì bạn cung cấp. Không có gì đáng ngạc nhiên, với sự thành công thông thường của nhiều sản phẩm và dịch vụ, những người tự nhận là tập trung vào khách hàng đang tối ưu hóa ít hơn cho khách hàng của họ và dành nhiều nguồn lực hơn nữa cho bộ máy hành chính của tổ chức, tối ưu hóa cho một bộ phận hoặc các mục tiêu cá nhân. Những gì bạn sẽ học được trong cuốn sách này là tập trung vào khách hàng phải bắt đầu trong doanh nghiệp từ rất sớm, ngay khi mới hình thành ý tưởng thông qua phản ánh sau khi phân phối (từ trái sang phải) và từ các giám đốc điều hành đến đội nhóm (từ trên xuống dưới). Có như thế, doanh nghiệp theo định hướng giá trị Agile mới thật sự đạt được hiệu quả. Bạn cũng sẽ học được nhiều khái niệm, tư duy, thực hành và kỹ thuật hiện đại mới nhất, có thể giúp bạn trên suốt hành trình chuyển đổi doanh nghiệp để từ đó bạn có thể vận hoành theo phương thức định hướng theo giá trị khách hàng. Cuốn sách này lập bản đồ theo hướng từ dưới lên trên và từ ý tưởng đến thực thi để vận hành một doanh nghiệp theo phương pháp Agile và đạt được những lợi ích mà bạn mong muốn từ quá trình chuyển đổi Agile. |
| business model canvas là gì: Phát triển khách hàng tinh gọn Cindy Alvarez, Phát Triển Khách Hàng Tinh Gọn Phát triển sản phẩm trả lời cho câu hỏi Khi nào (và những gì) họ có thể mua? Phát triển khách hàng trả lời cho câu hỏi Liệu họ có mua nó? Nhưng sẽ ra sao nếu sản phẩm bạn xây dựng không phải là một sản phẩm mà khách hàng sẽ mua? Nếu không có những khách hàng sẵn sàng mua, thì một sản phẩm có tốt, tân tiến, đẹp đẽ hay giá cả hợp lý đến đâu, nó cũng sẽ thất bại. Bằng cách thực hành phát triển khách hàng song song và kết hợp với phát triển sản phẩm, bạn có thể tối đa hóa những gì học được và giảm thiểu rủi ro. Phát triển Khách hàng khác với các phương pháp nghiên cứu marketing truyền thống. Trong khi những kỹ thuật truyền thống có thể giúp chúng ta hiểu nhu cầu và thị hiếu của khách hàng, đồng thời đi sâu vào trải nghiệm người dùng để cho ta thấy cách khách hàng sử dụng một sản phẩm hoặc dịch vụ thì Phát triển Khách hàng đi xa hơn một bước - sử dụng thử nghiệm mang tính khoa học để kiểm tra những gì chúng ta thu nhận được. Mục tiêu của chúng ta không chỉ đơn giản là hiểu hành vi của khách hàng, mà còn để học cách thay đổi hành vi khách hàng và xây dựng một doanh nghiệp bền vững. Quá trình này bao gồm việc thực hiện nhiều bài kiểm tra ở quy mô nhỏ để khởi động cỗ máy tăng trưởng, nhờ đó một công ty khởi nghiệp có thể đạt được siêu tăng trưởng. Thu gọn |
| business model canvas là gì: Business Model You Timothy Clark, Alexander Osterwalder, Yves Pigneur, 2012-03-12 A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw personal business models, which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career. |
| business model canvas là gì: Kiến tạo doanh nghiệp ưu Việt Nhiều tác giả, Dù bạn là lãnh đạo doanh nghiệp, doanh nhân truyền cảm hứng, nhà đổi mới tổ chức, nhà đầu tư tăng trưởng, tác nhân thay đổi ảnh hưởng xã hội hay sinh viên kinh doanh thì Kiến tạo doanh nghiệp ưu việt cũng là một cuốn cẩm nang hướng dẫn cung cấp cho bạn các công cụ, kỹ năng và tư duy mới để làm chủ sự mơ hồ và tạo ra giá trị từ những mơ hồ ấy. Kiến tạo doanh nghiệp ưu việt giới thiệu đến độc giả quy trình thiết kế vòng lặp đôi, một cách tiếp cận thực tiễn đối với việc tạo ra và phát triển giá trị thông qua việc sử dụng những thực tiễn chung và tổng hợp mà bất cứ ai cũng có thể học hỏi và ngay lập tức áp dụng vào tổ chức của mình. Bạn sẽ nhận được những lời khuyên hữu ích từ các nhà lãnh đạo tư tưởng như Steve Blank về đổi mới, Alex Osterwalder về các mô hình kinh doanh, Nancy Duarte về kể chuyện và Rob Fitzpatrick về đặt câu hỏi và rất nhiều người khác. Với những hướng dẫn trực quan chi tiết về 20 công cụ chiến lược và 48 nghiên cứu tình huống cùng với những ví dụ thực tế từ các doanh nghiệp lớn như ING Bank, Audi, Autodeck và Dịch vụ Tài chính Toyota đến các doanh nghiệp khởi nghiệp nhỏ, các vườn ươm khởi nghiệp cũng như các tổ chức xã hội, Kiến tạo doanh nghiệp ưu việt sẽ là cuốn sách hướng dẫn dễ hiểu và thực tế về cách kiến tạo và duy trì đổi mới đồng thời coi đó là kim chỉ nam cho doanh nghiệp của bạn. |
| business model canvas là gì: The Business Model Canvas 50minutes,, 2017-03-16 Ready to take your business to the next level? Find out everything you need to know about the Business Model Canvas with this practical guide. An increasing number of people are taking the plunge and creating their own businesses, choosing to be their own boss and create their own profits. Yet this is no mean feat, which is why it is essential to have a solid business plan. This guide will teach you all about the Business Model Canvas and how it can increase your value proposition, and improve your company. In 50 minutes you will be able to: •Identify the nine factors affected by the Business Model Canvas and why they are important •Analyse concrete applications of the Business Model Canvas with real-life case studies •Learn more about the limits and criticism of the tool, so that you can apply the BMC effectively and use it alongside other complementary tools ABOUT 50MINUTES.COM| COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning. |
| business model canvas là gì: Doanh Nghiệp Tinh Gọn Jez Humble, Barry O'Reilly, Joanne Molesky , Với cuốn Doanh nghiệp Tinh gọn, các bạn có thể nắm bắt được cách thức vận dụng triết lý Tinh gọn trên bình diện toàn bộ doanh nghiệp để cải tiến, đổi mới hoạt động sản xuất kinh doanh của doanh nghiệp từ quản trị chiến lược, quản trị tài chính, quản trị hoạt động tác nghiệp, quản lý danh mục đầu tư, đến quản lý rủi ro, tái cấu trúc bộ máy, hệ thống kinh doanh. Các tác giả đã cố gắng xây dựng một bộ khuôn mẫu và những nguyên tắc theo triết lý loại bỏ lãng phí của hệ thống, tập trung vào các quy trình mang lại giá trị gia tăng cho tổ chức hay doanh nghiệp. Từ đó, họ cũng nhấn mạnh rằng thách thức lớn nhất của việc cải tiến doanh nghiệp không nằm ở hệ thống công nghệ hay thiết bị mà nằm chủ yếu ở nhận thức đổi mới tư duy của con người trong tổ chức. Những doanh nghiệp lớn đã dùng kỹ thuật tinh gọn để xét lại mọi thứ: từ quản lý tài chính đến vận hành; từ kiến trúc hệ thống đến văn hóa tổ chức để theo đuổi sự tăng trưởng vượt trội bằng cách nào? Bằng cách sử dụng kỹ thuật Tinh gọn để tập trung vào con người và độ nhóm ở mọi cấp độ. Bằng cách tiếp cận phương thức giải quyết vấn đề kiểu thử nghiệm, khám phá ra các giải pháp, kiểm chứng các giả thiết và nhận phản hồi từ người dùng thật sự. Bằng cách dẫn dắt và quản lý các chương trình quy mô lớn thông qua việc trao quyền cho nhân viên, gia tăng tốc độ và chất lượng giao hàng đồng thời hạ thấp chi phí. Bằng cách thực thi những ý tưởng dựa trên kỹ thuật Khởi nghiệp tinh gọn ngay cả trong những môi trường phức tạp. Cùng nhiều cách thức mới mẻ và hiệu quả khác nữa... Đánh giá về sách: “Cuốn sách này là phiên bản Tái thiết tổ chức thời công nghệ số. Nó xứng đáng là nguồn tham khảo thú vị và độc quyền về cách các tổ chức lập kế hoạch, thực thi và đo lường hiệu suất của họ. Bất cứ doanh nhân nào quan tâm đến việc tạo ra lợi thế cạnh tranh thông qua công nghệ và xây dựng một văn hóa của những nhu cầu đổi mới đều nên đọc cuốn sách này.” - Gene Kim, nhà sáng lập kiêm cựu CTO của Tripwire, Inc. “Để phát triển mạnh mẽ trong kỷ nguyên số, sự thay đổi bắt buộc phải dựa trên công nghệ - hay bất cứ ai trong tổ chức đều phải cùng nhau nỗ lực thích ứng. Cuốn sách này một bộ công cụ hướng dẫn cần thiết cho mọi nhà lãnh đạo để thay đổi cách họ cung cấp giá trị cho khách hàng.” - Matt Pancino, CEO, Suncorp Business Services |
| business model canvas là gì: Business Model Generation Alexander Osterwalder, Yves Pigneur, 2013-02-01 Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 Business Model Canvas practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to the business model generation! |
| business model canvas là gì: THỰC THI TINH GỌN Huỳnh Hữu Tài, Tôi là người đọc rất nhiều sách. Thời gian gần đây, khi tham gia biên dịch và phát hành sách, tôi lại càng đọc nhiều sách hơn nữa. Thời gian gần đây nhất, tôi đọc khoảng 2-3 cuốn sách mỗi tháng (chủ yếu là sách tiếng Anh), tức là mỗi năm tôi đọc ít nhất là 30 cuốn sách. Những cuốn sách mà tôi đọc là những cuốn sách về chủ đề đổi mới sáng tạo, công nghệ mới, mô hình kinh doanh mới, chuyển đổi số… Và điều đặc biệt là những cuốn sách này mang nhiều tính thực chiến, có nói về lý thuyết nhưng không quá nặng nề, và thường có những câu chuyện thực tế để dẫn chứng cho chúng ta dễ hiểu. Trong quá trình đó, tôi nhận ra một điều rằng “không quan trọng là chúng ta đọc bao nhiêu cuốn sách, mà quan trọng là chúng ta ứng dụng được gì từ những cuốn sách đó”. Từ đó tôi lại liên tưởng đến một câu nói rất hay của Khổng Tử “Những gì tôi nghe, tôi sẽ quên; Những gì tôi thấy, tôi sẽ nhớ; Những gì tôi làm, tôi sẽ hiểu.” Tôi cực kỳ thích cuốn sách mà tôi và nhóm WeTransform biên dịch và được ra mắt độc giả vào đầu năm 2021. Đó là cuốn sách Design Thinking Playbook (Thực hành tư duy thiết kế)[1]. Những cuốn sách kiểu playbook này sẽ hướng dẫn cho chúng ta thực hành ngay những bước nhỏ, để từ đó chúng ta tiến đến đạt được những kết quả to lớn hơn. Và từ đây, ước muốn viết một cuốn sách trong tôi lại trỗi dậy một lần nữa. Nhưng rồi tôi lại tự hỏi chính mình, tôi có gì giỏi giang, tôi có gì nổi bật, tôi có gì thành công vang dội… mà lại viết sách. Nó như một gáo nước lạnh dội vào đầu tôi. Cú “tự tát vào mặt mình” ấy đã mang lại tác dụng khi nó nhắc tôi nhớ về một câu nói mà tôi tóm gọn như thế này: bạn chia sẻ không phải vì bạn biết nhiều hơn người khác, đó chỉ là bạn học được một vài bài học hay để chia sẻ lại cho mọi người. Vâng, vậy thì đã rõ. Viết sách cũng là một hoạt động chia sẻ, tôi viết sách là để chia sẻ lại những gì tôi học được cũng như những gì tôi trải nghiệm thông qua công việc của tôi, công việc của những người mà tôi tư vấn, hướng dẫn… Chỉ đơn giản là vậy! Nhắc đến chữ chia sẻ, nó làm tôi nhớ đến quán cà phê mà tôi và một người bạn đã xây dựng vào năm 2015. Tên của quán là Sharing Coffee. Biết đâu được rằng, có ai đó đang đọc cuốn sách này, cũng đã từng ghé quán cà phê của tôi. Vậy ngoài những lý do bên trên, còn lý do gì nữa khiến tôi phải bắt tay viết cuốn sách này? Và đây là câu trả lời: 1. Bổ sung 1 cuốn sách thuần Việt vào bộ sách nước ngoài mà tôi cùng nhóm WeTransform đã biên dịch, biên tập, phát hành. 2. Cuốn sách như là một ví dụ thực tế cho việc ứng dụng Tư Duy Thiết Kế (Design Thinking) ở Việt Nam. 3. Cuốn sách cũng là một ví dụ thực tế cho việc biến ý tưởng thành hiện thực. Xuyên suốt cuốn sách, tôi sẽ phân tích một số câu chuyện dưới góc độ ứng dụng thức tế tư duy thiết kế vào doanh nghiệp, tổ chức. Đó là những câu chuyện của Arevo, Dat Bike, Mobivi, trường đại học Fulbright Việt Nam… Tôi hi vọng rằng những câu chuyện “nội địa”, câu chuyện ở Việt Nam sẽ khỏa lấp phần nào khoảng trống khi có sự khác biệt về môi trường, bối cảnh, hệ sinh thái… trong những cuốn sách nước ngoài đối với độc giả Việt. Đó là một trong những “nỗi đau” mà độc giả đã gửi về cho tôi trong các bài khảo sát trực tuyến thông qua các kênh như Facebook, LinkedIn, trang web, hoặc chi sẻ với tôi trong những lần gặp gỡ trực tiếp. Những “nỗi đau” còn lại của độc giả Việt đối với dòng sách biên dịch, tôi sẽ lần lượt giới thiệu ở phần sau của cuốn sách này. Từ “nỗi đau” sẽ còn xuất hiện nhiều lần nữa trong cuốn sách này. Càng giúp được nhiều người giải quyết “nỗi đau”, giải quyết vấn đề của mình thì tôi càng cảm thấy cuốn sách này có ích. Đó chính là một thước đo giá trị cho cuốn sách này. Cuốn sách này dành cho: 1. Những ai muốn tạo ra những sản phẩm, dịch vụ mới từ những ý tưởng tuyệt vời của mình với một cách tiếp cận nhanh chóng, tiết kiệm nguồn lực và luôn tập trung vào khách hàng, người dùng. 2. Những ai muốn đưa lý thuyết khởi nghiệp tinh gọn, tư duy thiết kế vào công việc, cuộc sống của mình. 3. Những ai muốn tích hợp những phương pháp thực thi mang tính đổi mới sáng tạo với những phương pháp hiện tại trong doanh nghiệp để nâng cao hiệu quả công việc, tạo ra những đột phá mới. |
| business model canvas là gì: Gear Up Lena Ramfelt, Jonas Kjellberg, Tom Kosnik, 2014-05-19 Transform your business idea into a high potential venture Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Developed at Harvard Business School and Stanford University, it's a bootcamp with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs, innovative executives and business students a toolkit to bring their ideas to life and transform them into high potential ventures. Gear Up offers a useable business tool for assessing the needs of a business idea and helps you create a plan of action to promote business success. By working through the chapters of the book, you get to create a winning strategy based on recommendations tried and tested by executives around the world. Gear Up offers: - A step by step guide to help you build a foundation for your business opportunity - Solid business framework formulated from entrepreneurs, academics and real life experience - A highly practical workbook with visual, full-colour design and compelling layout Gear Up also comes with educators' support materials available at gearupventures.com PowerPoint presentations with teaching notes Online course materials Course Schedule Evaluation Forms Certificate for students who complete the course Coming soon! - An innovative, interactive digital toolkit Gear Up Virtual Toolkit (powered by You Noodle): A digital platform where participants can present their enterprise idea, work through the framework, answering questions and get real-time feedback from their facilitator/educator. The tool will even generate a ready-made PowerPoint presentation at the end of the process! Gear Up Mobile App (powered by We Chat): This app allows students to answer questions from their lecturers or vote in real-time from their phones within the classroom. The app promotes student engagement and class participation. |
| business model canvas là gì: The Business Model Canvas as a Tool of Marketing Mix Anastazia Spajic, 2021-09-09 Essay from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Essen, language: English, abstract: Success - a catchphrase that plays a significant role in today's society. Since success must be visible nowadays and the diligence behind it has lost importance, many entrepreneurs are under very high pressure to perform. They are therefore faced with high challenges that they have to overcome. One of the challenges is to increase the value of the company, so every entrepreneur must be clear about how much the respective company is worth. In order to run a company successfully and to achieve success automatically, it is of particular importance for company managers to have a comprehensive understanding of the functional processes of the company. In order to understand these extremely important functional processes, there is the so-called Business Model Canvas, which can help to better understand. The Business Model Canvas acts as a planning tool, for designing new business models or for revising older business models. The planning tool was developed by Alexander Osterwalder. The concept was first introduced in the book Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, written by Osterwalder and co-author Yves Pigneur. In the meantime, the book has even become a bestseller, which of course speaks for the concept. The main target group of the literature are entrepreneurs, whose aim is to bring their ideas to the market as innovative, competitive projects. In the further course of this work, the Business Model Canvas will first be defined in detail and its functionality will be explained. Then another planning tool is introduced called Marketing Mix. This is also defined and its procedure is described. This detailed description of both tools is very important to understand their connection. The last section serves to explainwhy the business model canvas is a tool for creating the marketing mix. |
| business model canvas là gì: The Lean Startup Eric Ries, 2011-09-13 Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. |
| business model canvas là gì: Business Chemistry Kim Christfort, Suzanne Vickberg, 2018-05-22 A guide to putting cognitive diversity to work Ever wonder what it is that makes two people click or clash? Or why some groups excel while others fumble? Or how you, as a leader, can make or break team potential? Business Chemistry holds the answers. Based on extensive research and analytics, plus years of proven success in the field, the Business Chemistry framework provides a simple yet powerful way to identify meaningful differences between people’s working styles. Who seeks possibilities and who seeks stability? Who values challenge and who values connection? Business Chemistry will help you grasp where others are coming from, appreciate the value they bring, and determine what they need in order to excel. It offers practical ways to be more effective as an individual and as a leader. Imagine you had a more in-depth understanding of yourself and why you thrive in some work environments and flounder in others. Suppose you had a clearer view on what to do about it so that you could always perform at your best. Imagine you had more insight into what makes people tick and what ticks them off, how some interactions unlock potential while others shut people down. Suppose you could gain people’s trust, influence them, motivate them, and get the very most out of your work relationships. Imagine you knew how to create a work environment where all types of people excel, even if they have conflicting perspectives, preferences and needs. Suppose you could activate the potential benefits of diversity on your teams and in your organizations, improving collaboration to achieve the group’s collective potential. Business Chemistry offers all of this--you don’t have to leave it up to chance, and you shouldn’t. Let this book guide you in creating great chemistry! |
| business model canvas là gì: Running Lean Ash Maurya, 2012-02-28 Offers a systematic approach to product/market fit, discussing customer involvment, optimal time to obtain funding, and when to change the plan. |
| business model canvas là gì: Reinvent Your Business Model Mark W. Johnson, 2018-06-19 Named a Top 10 Business Strategy Book of 2018 by Inc. magazine In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys R Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever. In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully. With rich new case studies of companies that have achieved new success and postmortems of those that haven't, Reinvent Your Business Model will show you how to: Determine if and when your organization needs a new business model Identify powerful new opportunities to serve your existing customers in existing markets Reach entirely new customers and create new markets through disruptive business models and products Seize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologies Make business model innovation a more predictable discipline inside your organization Business model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success. Reinvent Your Business Model is the strategic innovation playbook you need now and in the future. |
| business model canvas là gì: Sprint Jake Knapp, John Zeratsky, Braden Kowitz, 2016-03-08 From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters. |
| business model canvas là gì: Blue Ocean Shift W. Chan Kim, Renee Mauborgne, 2017-09-26 NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future. |
| business model canvas là gì: Built to Sell John Warrillow, 2012-12-24 Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future. |
| business model canvas là gì: Jobs to Be Done Anthony W. Ulwick, 2016-10-25 Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation. |
| business model canvas là gì: Karmic Management Geshe Michael Roach, Lama Christie McNally, Michael Gordon, 2009-09-01 Readable in fifty-eight minutes: Traditional Eastern wisdom and real-life business experience come together in this brief and practical guide, which offers a step-by-step plan that will help readers adopt a more successful way of working and living. KARMIC MANAGEMENT is a little book with a revolutionary message. It turns traditional business mentality on its head by stating simply that helping others become successful—suppliers, customers, even competitors—is the real key to success in life as well as in business. Drawing from their own entrepreneurial experiences, the authors explain how, in eight basics steps that take less than one hour in total, readers can learn to apply KARMIC MANAGEMENT to meet goals, both personal and professional. Each lesson opens with a quotation from a Buddhist text and explains how it applies to life and work in the twenty-first century. The authors show readers how to identify the things that aren’t working for them, discover their most valuable assets, and use their new insights to improve the lives of others. To-do lists throughout the book provide practical tools and exercises, and real-life examples highlight the power of KARMIC MANAGEMENT to make dreams come true. |
| business model canvas là gì: Hooked Nir Eyal, 2014-11-04 Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. |
| business model canvas là gì: Science And Human Behavior B.F Skinner, 2012-12-18 The psychology classic—a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled—from one of the most influential behaviorists of the twentieth century and the author of Walden Two. “This is an important book, exceptionally well written, and logically consistent with the basic premise of the unitary nature of science. Many students of society and culture would take violent issue with most of the things that Skinner has to say, but even those who disagree most will find this a stimulating book.” —Samuel M. Strong, The American Journal of Sociology “This is a remarkable book—remarkable in that it presents a strong, consistent, and all but exhaustive case for a natural science of human behavior…It ought to be…valuable for those whose preferences lie with, as well as those whose preferences stand against, a behavioristic approach to human activity.” —Harry Prosch, Ethics |
| business model canvas là gì: Design a Better Business Patrick van der Pijl, Justin Lokitz, Lisa Kay Solomon, 2016-09-21 This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others. |
| business model canvas là gì: Mining of Massive Datasets Jure Leskovec, Jurij Leskovec, Anand Rajaraman, Jeffrey David Ullman, 2014-11-13 Now in its second edition, this book focuses on practical algorithms for mining data from even the largest datasets. |
| business model canvas là gì: The Law of Divine Oneness IntroBooks Team, The incarnation of the divine oneness is the essence that dwells in the human soul - with whom one is closely associated. It is a huge deal and a remarkable metamorphosis that unfolds before all and sundry. People have arrived at a point in time and space when the pretense no longer burdens them to be someone they were never meant to be. That they have reached a stage where they no more require to sacrifice the anguish and suffering that come with being incarnated at this physical juncture of existence. The price has to be paid. Within the human fraternity, an incredible phenomenon is taking place. The misery and pain have been a constant threat. The concept of micro family is now coming to an end. The incarnation of self-judgment - the divine one of all time - into the very physical boundary is finally starting to occur. The Law of Divine Oneness is here. What a fantastic find! What a glorious splendor! What a spectacular event that is just getting started and is already showering down on humanity! The all-powerful divine oneness is now entering the world. The excellent resistance of incarnation itself is dominating the universe. The sheer enormity and uniqueness of the actual incarnation or manifestation can no longer keep the forces of light and affection from discovering reality. Eventually, the journey of the human body to develop into what it was meant for has began. The numerous untiring and freely abundant energies of the living bodies are getting exposed. It comprises physical and mental involvement nurturing and fostering the enormous task that is finally coming to fruition. The divine oneness of all time is now well-equipped to initiate the entire ethics into the vessels that have been created specifically for this purpose. |
| business model canvas là gì: Moral Imagination Mark Johnson, 2014-12-10 Using path-breaking discoveries of cognitive science, Mark Johnson argues that humans are fundamentally imaginative moral animals, challenging the view that morality is simply a system of universal laws dictated by reason. According to the Western moral tradition, we make ethical decisions by applying universal laws to concrete situations. But Johnson shows how research in cognitive science undermines this view and reveals that imagination has an essential role in ethical deliberation. Expanding his innovative studies of human reason in Metaphors We Live By and The Body in the Mind, Johnson provides the tools for more practical, realistic, and constructive moral reflection. |
| business model canvas là gì: Linux Dictionary Binh Nguyen, This document is designed to be a resource for those Linux users wishing to seek clarification on Linux/UNIX/POSIX related terms and jargon. At approximately 24000 definitions and two thousand pages it is one of the largest Linux related dictionaries currently available. Due to the rapid rate at which new terms are being created it has been decided that this will be an active project. We welcome input into the content of this document. At this moment in time half yearly updates are being envisaged. Please note that if you wish to find a 'Computer Dictionary' then see the 'Computer Dictionary Project' at http://computerdictionary.tsf.org.za/ Searchable databases exist at locations such as: http://www.swpearl.com/eng/scripts/dictionary/ (SWP) Sun Wah-PearL Linux Training and Development Centre is a centre of the Hong Kong Polytechnic University, established in 2000. Presently SWP is delivering professional grade Linux and related Open Source Software (OSS) technology training and consultant service in Hong Kong. SWP has an ambitious aim to promote the use of Linux and related Open Source Software (OSS) and Standards. The vendor independent positioning of SWP has been very well perceived by the market. Throughout the last couple of years, SWP becomes the Top Leading OSS training and service provider in Hong Kong. http://www.geona.com/dictionary?b= Geona, operated by Gold Vision Communications, is a new powerful search engine and internet directory, delivering quick and relevant results on almost any topic or subject you can imagine. The term Geona is an Italian and Hebrew name, meaning wisdom, exaltation, pride or majesty. We use our own database of spidered web sites and the Open Directory database, the same database which powers the core directory services for the Web's largest and most popular search engines and portals. Geona is spidering all domains listed in the non-adult part of the Open Directory and millions of additional sites of general interest to maintain a fulltext index of highly relevant web sites. http://www.linuxdig.com/documents/dictionary.php LINUXDIG.COM, Yours News and Resource Site, LinuxDig.com was started in May 2001 as a hobby site with the original intention of getting the RFC's online and becoming an Open Source software link/download site. But since that time the site has evolved to become a RFC distribution site, linux news site and a locally written technology news site (with bad grammer :)) with focus on Linux while also containing articles about anything and everything we find interesting in the computer world. LinuxDig.Com contains about 20,000 documents and this number is growing everyday! http://linux.about.com/library/glossary/blglossary.htm Each month more than 20 million people visit About.com. Whether it be home repair and decorating ideas, recipes, movie trailers, or car buying tips, our Guides offer practical advice and solutions for every day life. Wherever you land on the new About.com, you'll find other content that is relevant to your interests. If you're looking for How To advice on planning to re-finish your deck, we'll also show you the tools you need to get the job done. If you've been to About before, we'll show you the latest updates, so you don't see the same thing twice. No matter where you are on About.com, or how you got here, you'll always find content that is relevant to your needs. Should you wish to possess your own localised searcheable version please make use of the available dict, http://www.dict.org/ version at the Linux Documentation Project home page, http://www.tldp.org/ The author has decided to leave it up to readers to determine how to install and run it on their specific systems. An alternative form of the dictionary is available at: http://elibrary.fultus.com/covers/technical/linux/guides/Linux-Dictionary/cover.html Fultus Corporation helps writers and companies to publish, promote, market, and sell books and eBooks. Fultus combines traditional self-publishing practices with modern technology to produce paperback and hardcover print-on-demand (POD) books and electronic books (eBooks). Fultus publishes works (fiction, non-fiction, science fiction, mystery, ...) by both published and unpublished authors. We enable you to self-publish easily and cost-effectively, creating your book as a print-ready paperback or hardcover POD book or as an electronic book (eBook) in multiple eBook's formats. You retain all rights to your work. We provide distribution to bookstores worldwide. And all at a fraction of the cost of traditional publishing. We also offer corporate publishing solutions that enable businesses to produce and deliver manuals and documentation more efficiently and economically. Our use of electronic delivery and print-on-demand technologies reduces printed inventory and saves time. Please inform the author as to whether you would like to create a database or an alternative form of the dictionary so that he can include you in this list. Also note that the author considers breaches of copyright to be extremely serious. He will pursue all claims to the fullest extent of the law. |
| business model canvas là gì: Designed for Digital Jeanne W. Ross, Cynthia M. Beath, Martin Mocker, 2019-09-24 Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape. Five Building Blocks of Digital Business Success: Shared Customer Insights Operational Backbone Digital Platform Accountability Framework External Developer Platform |
| business model canvas là gì: User Story Mapping Jeff Patton, Peter Economy, 2014-09-05 User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why. Get a high-level view of story mapping, with an exercise to learn key concepts quickly Understand how stories really work, and how they come to life in Agile and Lean projects Dive into a story’s lifecycle, starting with opportunities and moving deeper into discovery Prepare your stories, pay attention while they’re built, and learn from those you convert to working software |
| business model canvas là gì: Operating Model Canvas (OMC) Mark Lancelott, Mikel Gutierrez, Andrew Campbell, 2017-03-16 The journey from strategy to operating success depends on creating an organization that can deliver the chosen strategy. This book, explaining the Operating Model Canvas, shows you how to do this. It teaches you how to define the main work processes, choose an organization structure, develop a high-level blueprint of the IT systems, decide where to locate and how to lay out floor plans, set up relationships with suppliers and design a management system and scorecard with which to run the new organization. The Operating Model Canvas helps you to create a target operating model aligned to your strategy. The book contains more than 20 examples ranging from large multi-nationals to government departments to small charities and from an operating model for a business to an operating model for a department of five people. The book describes more than 15 tools, including new tools such as the value chain map, the organization model and the high-level IT blueprint. Most importantly, the book contains two fully worked examples showing how the tools can be used to develop a new operating model. This book should be on the desk of every consultant, every strategist, every leader of transformation, every functional business partner, every business or enterprise architect, every Lean expert or business improvement champion, in fact everyone who wants to help their organization be successful. For trainers free additional material of this book is available. This can be found under the Training Material tab. Log in with your trainer account to access the material.Additional content can be found on the website for the Operational Model Canvas: https://www.operatingmodelcanvas.com |
| business model canvas là gì: Bank 4.0 Brett King, 2018-12-17 Winner of best book by a foreign author (2019) at the Business Book of the Year Award organised by PwC Russia The future of banking is already here — are you ready? Bank 4.0 explores the radical transformation already taking place in banking, and follows it to its logical conclusion. What will banking look like in 30 years? 50 years? The world’s best banks have been forced to adapt to changing consumer behaviors; regulators are rethinking friction, licensing and regulation; Fintech start-ups and tech giants are redefining how banking fits in the daily life of consumers. To survive, banks are having to develop new capabilities, new jobs and new skills. The future of banking is not just about new thinking around value stores, payment and credit utility — it's embedded in voice-based smart assistants like Alexa and Siri and soon smart glasses which will guide you on daily spending and money decisions. The coming Bank 4.0 era is one where either your bank is embedded in your world via tech, or it no longer exists. In this final volume in Brett King's BANK series, we explore the future of banks amidst the evolution of technology and discover a revolution already at work. From re-engineered banking systems, to selfie-pay and self-driving cars, Bank 4.0 proves that we're not on Wall Street anymore. Bank 4.0 will help you: Understand the historical precedents that flag a fundamental rethinking in banking Discover low-friction, technology experiences that undermine the products we sell today Think through the evolution of identity, value and assets as cash and cards become obsolete Learn how Fintech and tech disruptors are using behaviour, psychology and technology to reshape the economics of banking Examine the ways in which blockchain, A.I., augmented reality and other leading-edge tech are the real building blocks of the future of banking systems If you look at individual technologies or startups disrupting the space, you might miss the biggest signposts to the future and you might also miss that most of we've learned about banking the last 700 years just isn't useful. When the biggest bank in the world isn't any of the names you'd expect, when branch networks are a burden not an asset, and when advice is the domain of Artificial Intelligence, we may very well have to start from scratch. Bank 4.0 takes you to a world where banking will be instant, smart and ubiquitous, and where you'll have to adapt faster than ever before just to survive. Welcome to the future. |
| business model canvas là gì: Guide to Product Ownership Analysis Iiba, 2021-05-13 Product Ownership Analysis (POA) is a discipline that can be used to assist teams in creating and delivering exceptional products and services for their customers. The Guide to Product Ownership Analysis provides a foundational understanding of the Product Ownership Analysis discipline and outlines a defined framework, techniques, and case studies for practical application. Look for the Certification for POA at IIBA.org. |
| business model canvas là gì: Lovability Brian de Haaff, 2017-04-25 Love is the surprising emotion that company builders cannot afford to ignore. Genuine, heartfelt devotion and loyalty from customers — yes, love — is what propels a select few companies ahead. Think about the products and companies that you really care about and how they make you feel. You do not merely likethose products, you adore them. Consider your own emotions and a key insight is revealed: Love is central to business. Nobody talks about it, but it is obvious in hindsight. Lovability: How to Build a Business That People Love and Be Happy Doing It shares what Silicon Valley-based author and Aha! CEO Brian de Haaff knows from a career of founding successful technology companies and creating award-winning products. He reveals the secret to the phenomenal growth of Aha! and the engine that powers lasting customer devotion — a set of principles that he pioneered and named The Responsive Method. Lovability provides valuable lessons and actionable steps for product and company builders everywhere, including: • Why you should rethink everything you know about building a business • What a product really is • The magic of finding what your customers truly desire • How to turn business strategy and product roadmaps into customer love • Why you should chase company value, not valuation • Surveys to measure your company’s lovability Brian de Haaff has spent the last 20 years focused on business strategy, product management, and bringing disruptive technologies to market. And in preparation for writing this book, he interviewed well-known startup founders, product managers, executives, and CEOs at hundreds of name brand and agile organizations. Their experiences, along with headline-grabbing case studies (both inspiring successes and cautionary tales), will help readers discover how to build something that matters. Much has been written about how entrepreneurs build innovative products and successful businesses, but the author's message is original and refreshing. He convincingly explains that there is a better path forward — a people-first way grounded in love. In a business world that has increasingly emphasized hype over substance and get-big-at-any-cost thinking over profitable and sustainable growth, it's time for a new recipe for company success. Insightful, thought-provoking, and sometimes controversial, Lovability is the book that you turn to when you know there has to be a better way. |
| business model canvas là gì: Research Methods for Business & Management Kevin D. O'Gorman, 2015 This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation - invaluable to all. It is a clear, concise and practical guide containing wealth of outstanding examples for each method covered.Central to this edition is the 'methods map' (chapter 4), which sets out a logical process for researchers to articulate their position in relation to five key aspects of their research philosophy. In addition, the editors have developed a free app to accompany the book and this enables novice researchers to quickly develop a comprehensive justification of their particular research design in an interactive way. Taking you through the entire life cycle of a dissertation, the text covers everything from the purposes of research through to chapters on gathering primary and secondary data; using literature; quantitative and qualitative research; managing your research; using data and research ethics. Individual chapters are allied to a powerful critical commentary showing how some of the world's leading scholars have used particular methods in their own research. Carefully constructed to achieve the greatest clarity for the student the text gives the reader: * In-text exercises * End of chapter' review questions with solutions* Exemplar papers identified and discussed for each of the main methods *Directed further reading for developing understanding in key areas It is an essential learning aid for upper level undergraduates and postgraduates across a wide range of business and management courses and it comes with a range of supported learning materials including tutorials, lecture slides and tutor notes.Kevin O'Gorman is Professor of Management and Business History and Head of Business Management in the School of Languages and Management in Heriot-Watt University, Edinburgh. He trained in Glasgow, Salamanca and Rome as a philosopher, theologian and historian. His research interests have a dual focus: Origins, history and cultural practices of hospitality, and philosophical, ethical and cultural underpinnings of contemporary management practices. Using a wide range of methodological approaches he has published over 80 journal articles, books, chapters, and conference papers in business and management studies.Robert MacIntosh is Professor of Strategy and Head of the School of Management and Languages at Heriot-Watt University. He trained as an engineer and has worked at the Universities of Glasgow and Strathclyde. His research on the ways in which top teams develop strategy and on organizational change has been published in a wide range of outlets. He has a long-standing interest in research methods for business and management studies and has published on the relevance of management research using methods that include ethnography and action research. He has consulted extensively with public and private sector organizations and sits on the board of the charity Turning Point Scotland. |
| business model canvas là gì: Superior Customer Value Art Weinstein, 2018-12-07 Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance. By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations. This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences. |
| business model canvas là gì: Optical Coherence Tomography and Its Non-medical Applications Michael Wang, 2020-05-27 Optical coherence tomography (OCT) is a promising non-invasive non-contact 3D imaging technique that can be used to evaluate and inspect material surfaces, multilayer polymer films, fiber coils, and coatings. OCT can be used for the examination of cultural heritage objects and 3D imaging of microstructures. With subsurface 3D fingerprint imaging capability, OCT could be a valuable tool for enhancing security in biometric applications. OCT can also be used for the evaluation of fastener flushness for improving aerodynamic performance of high-speed aircraft. More and more OCT non-medical applications are emerging. In this book, we present some recent advancements in OCT technology and non-medical applications. |
| business model canvas là gì: Blue Ocean Leadership (Harvard Business Review Classics) W. Chan Kim, Renée A. Mauborgne, 2017-05-30 Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing blue ocean strategy, a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' customers--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come. |
| business model canvas là gì: The Hero Factor Jeffrey W. Hayzlett, 2018-11-13 Veteran entrepreneur and former Kodak CMO, Jeffrey Hayzlett knows what it takes to go from zero to hero in a world where every leader, business, and brand is held accountable by their customers and employees. Designed to challenge readers to examine their own values and behaviors, The Hero Factor shines a light on what happens to companies when their values no longer align with their mission and helps them transform their organizations as they learn to live the values they preach. |
| business model canvas là gì: Stakeholder Theory R. Edward Freeman, Jeffrey S. Harrison, Andrew C. Wicks, Bidhan L. Parmar, Simone de Colle, 2010-04-01 In 1984, R. Edward Freeman published his landmark book, Strategic Management: A Stakeholder Approach, a work that set the agenda for what we now call stakeholder theory. In the intervening years, the literature on stakeholder theory has become vast and diverse. This book examines this body of research and assesses its relevance for our understanding of modern business. Beginning with a discussion of the origins and development of stakeholder theory, it shows how this corpus of theory has influenced a variety of different fields, including strategic management, finance, accounting, management, marketing, law, health care, public policy, and environment. It also features in-depth discussions of two important areas that stakeholder theory has helped to shape and define: business ethics and corporate social responsibility. The book concludes by arguing that we should re-frame capitalism in the terms of stakeholder theory so that we come to see business as creating value for stakeholders. |
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys and….
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going….
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, especially one that….
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AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned before it happens: 2. made….
LEVERAGE | English meaning - Cambridge Dictionary
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ENTREPRENEUR | English meaning - Cambridge Dictionary
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EQUITY | English meaning - Cambridge Dictionary
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Guia business model canvas
Cómo la empresa se comunica y llega a sus segmentos de clientes para ofrecer una propuesta de valor. - Los canales sensibilizan a los clientes sobre los productos y servicios de la …
Business Model You book sample
resources behind Business Model You. Canvas Reflect Revise Act Extras Learn to use the key tool for describing and analyzing organizational and personal business models. chapter 1 …
BUSINESS MODEL CANVAS - fundacionactivate.org
BUSINESS MODEL CANVAS Esta herramienta nos sirve para analizar modelos de negocio en términos de sus 9 elementos clave. Fue diseñada por Alexander Osterwalder con ayuda de …
BUSINESS MODEL CANVAS - ANEL
Business Model Canvas – 9 Bloques. Fuente: Generación de modelos de negocio (Alexander Osterwalder & Yves Pigneur) Fuente: The Power MBA SIMPLE Y POTENTE Básicamente se …
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Análisis de los elementos del modelo canvas y su relación en …
Por otra parte, el modelo canvas (the business model canvas), como se muestra en la figura 1, es una metodología desarrollada por Alexander Osterwalder, la cual se consolida como un …
Business Model Canvas - CRIA
Descrição Geral Business Model Canvas Modelo desenvolvido por Alexander Osterwalder com o objetivo de promover a: Inovação; Prototipagem; Co-criação (criação colaborativa) Na …
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I. Le Business Model Canvas Présentation de l’outil II. Le profil du consommateur Analyser les clients potentiels, comprendre le besoin III. La proposition de valeur Proposer une solution, …
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Business Model Generation Alexander Osterwalder publicó en 2010 por primera vez el libro Business Model Generation, en el que se consolida Business Model Canvas como un método …
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Implementación y desarrollo de un modelo de negocio …
El Business Model CANVAS, es un instrumento de visión global para las empresas que ... Modelo de negocio con base en la metodología CANVAS Se planteo un modelo de negocio …
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INTRODUÇÃO AO MODELO DE NEGÓCIO: CANVAS
Negócio, do Business Model Canvas e como se aprofundar no assunto. O QUE É UM MODELO DE NEGÓCIOS O termo Modelo de Negócios é recente. Segundo Orofino (2011), o …
BISNIS MODEL CANVAS: MEMBANGUN RENCANA BISNIS …
dalam Business Model Canvas yang menjelaskan jenis hubungan yang ingin dibangun oleh perusahaan dengan segmen pelanggan tertentu. Dengan memahami customer relations …
Nestlé Business Excellence - Nestlé Global
DELIVER WORLD CLASS BUSINESS SERVICES by establishing a global, integrated and highly automated world-class Service Delivery Model for the Nestlé Group. 4 TRANSFORM NESTLÉ …
IMPLEMENTASI STRATEGI PENGEMBANGAN BISNIS DENGAN …
Bangkit Rambu Sukarno, Muhamad Ahsan 2021 Implementasi Strategi Pengembangan Bisnis Dengan Business Model Canvas Jurnal MANOVA Volume IV Nomor 2, P ISSN : 2685-4716, E …
Green simple business model canvas poster - MODELO …
Canvas Modelo . Title: Green simple business model canvas poster Author: Freddy Tapia Keywords: DAFXfZHXfG4,BACImGN9_LE Created Date: 1/13/2023 1:20:54 AM ...
Modelo de negocio Apple- Diseñado por: modelocanvas.net …
• Mantenimiento de la plataforma y de las tiendas • Recursos Humanos • Marketing y Publicidad • I+D • Infraestructura y gastos de transporte Socios clave • Empresas de manufactura • …
The Value Proposition Canvas - HubSpot
Value Proposition Canvas Poster: Ideally in B1 format (707mm x 1000mm or 27.83in x 39.37in) Medium sized Stattys in green, orange, and yellow: See stattys.com for refills Thickmaks: err …
Solution Proposition de Avantage Segments de valeur unique …
surveiller en priorité pour véri˚er la vigueur de votre activité ? Coûts Quels sont les coûts (ponctuels et récurrents) liés au lancement et au fonctionnement de votre activité ? ... du …
4. Our strategy - Inditex
Our business model encompasses four main phases: design; manufacture and supply; logistics and distribution; and, lastly, our stores and online sales channels. /Design We have a team of …
Customer Discovery Basics - Harvard Business School
each persona.) Often a business will define three to five per-sonas, and may define different personas for different groups in the purchasing process, such as “buyers” and “users.” 3. …
Mô hình kinh doanh hướngtới người thu nhậpthấptạiViệt Nam
INCLUSIVE BUSINESS (IB) 1 Mô hình kinh doanh hướngtới ngườithu nhậpthấptạiViệtNam Kếtquảban đầutrong nghiên cứuthịtrườngvà những khuyếnnghịmang tính chiếnlượccho …
Business model canvas ser - economie.gouv.fr
Business model canvas Matériel > business model canvas > feutres et post-it Le facilitateur présente le business model canvas. La méthode présentée est celle développée dans …
PENERAPAN BUSINESS MODEL CANVAS - UIN KHAS
Dalam Business Model Canvas ini terdapat 9 elemen, adapun penelitian ini untuk menganalisis penerapan Business Model Canvas pada perumahan Green View Bondowoso mili PT. …
Convertirse en Héroe - sustainability.indoramaventures.com
superior y luego seleccione “vista de presentador”. En la “vista moderador”, puede ver sus notas mientras presenta, aunque la audiencia solo verá sus diapositivas. Las notas aparecen en un …
Understanding value in a healthcare setting: An application of …
The business model canvas is a popular tool used to develop value-driven business models. Specific emphasis is placed on understanding what customers value and providing users with …
¿CÓMO DISEÑARLOS? - Continental
1. Business Model Canvas 11. Los porqués del Business Model Canvas 13. 2. Casos prácticos 21. A. Caso Nespresso 23 B. Caso Skype 33. 3. Ejercicios 41 Caso 1. La Tarumba, un exitoso …
Introduction to the Value Proposition Canvas - WSJ Society
Propositions' elements of the Business Model Canvas. Here' a link to a short introduction video: Value Proposition Canvas Explained. The key to the Value Proposition Canvas is the inter …
Proposing a business model framework for nonprofit …
Osterwalder & Pigneur (2010) show two variations of their business model canvas suitable for ‘beyond-profit’ organizations (those with a social mission). The first variation is the triple …
introduction THE CANVAS 1,500,000 KIT FOR - Nonprofit …
4 the canvas kit for nonprofits “ WHAT IS THE BUSINESS MODEL CANVAS? First, let’s talk about the original Business Model Canvas. This is a one-page visual tool that demonstrates …
Business Model Canvas for Social Enterprise - ResearchGate
Figure 1. Business Model Canvas. Adapted from Business Model Generation (2010) by Osterwalder A. & Pigneur Y. The nine building blocks of the Business Model Canvas: 1. …
Cos’è e come si crea un Model Business Canvas
Business Model Canvas e Personal Business Model Canvas Il Business Model Canvas (BMC) è uno strumento di Business Design, ideato da Alexander Osterwalder nel 2004, che utilizza un …
business model canvas questions
• Which ones work best? • Which ones are most cost-efficient? • How are we integrating them with customer routines? • How do we raise awareness about our company’s products and services?
Workbook 2 Business Model Design - MaRS Startup Toolkit
The Business Model Canvas consists of nine interrelated building blocks, which are briefly described below in the order each block is typically addressed. Once you become more …
BUSINESS MODEL CANVAS
The Business Model Canvas helps you to visualize your business model. With a business model you describe how your company creates, delivers, and captures value. It creates a shared …
BUSINESS MODELS IN ESPORTS - Theseus
Business Model Canvas (Osterwalder and Pigneur 2010, 44) 14 Figure 7. Contributor payout (Davis 2014 In-Game economics in Team Fortress and Dota) 27 Figure 8. Esports viewers …
GIẢI PHÁP THIẾT KẾ TRẢI NGHIỆM NGƯỜI DÙNG DỰA TRÊN …
dẫn] có đưa ra mô hìnhUser Centered Design Canvas để xác định được những thông tin trên một cách hiệu quả và có tổ chức. Mô hình này được sử dụng ngay trong Giai đoạn 1: Strategize …
Business model canvas Formaliser - economie.gouv.fr
Business model canvas Matériel > business model canvas > feutres et post-it Le facilitateur présente le business model canvas. La méthode présentée est celle développée dans …
Flourishing Business Canvas - CIFAL Flanders
Your Business Model “A business model is a description of how an enterprise defines and achieves success over time.”* Design your Business Model so it creates the possibility for …
Business Model Canvas Vorlage - Neos Chronos
Business Model Canvas Entwickelt für: Entwickelt von: Datum: Version: Schlüsselpartner Kosten Schlüsselaktivitäten Schlüsselressourcen Wertversprechen Kundenbeziehungen Marktkanäle …
Business Model Canvas Coopératif (BMC Coop) - Febecoop
fonction de la situation spécifi que de la coopérative), puis de passer d’une case à une autre selon les liens logiques qui s’établissent au cours de la discussion de leur business model. …
Aligning Operating Models with Strategy Using Business …
models with business architecture was aided by the widespread adoption of the Business Model Canvas as a framework for business model design and innovation . In the case of the …
INTRODUÇÃO AO MODELO DE NEGÓCIO: CANVAS
Negócio, do Business Model Canvas e como se aprofundar no assunto. O QUE É UM MODELO DE NEGÓCIOS O termo Modelo de Negócios é recente. Segundo Orofino (2011), o …
Partnership Canvas - Massachusetts Institute of Technology
1.1 Individually fill in your Business Model Canvas(developed by Alex Osterwalder ofStrategizer), then come together and share it with your partner. 1.2 For non-business organizations like …
