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business rule engine salesforce: Architecting AI Solutions on Salesforce Lars Malmqvist, 2021-11-12 Use AI solutions in Salesforce to design complete enterprise solutions for sales, service, marketing, and commerce clouds and drive digital innovation in your organization Key Features Learn how to use Salesforce's AI features and capabilities to meet ever-evolving client needs Get expert advice on key architectural decisions and trade-offs when designing AI-driven Salesforce solutions Integrate third-party AI services into applications that modernize your solutions Book Description Written for Salesforce architects who want quickly implementable AI solutions for their business challenges, Architecting AI Solutions on Salesforce is a shortcut to understanding Salesforce Einstein's full capabilities – and using them. To illustrate the full technical benefits of Salesforce's own AI solutions and components, this book will take you through a case study of a fictional company beginning to adopt AI in its Salesforce ecosystem. As you progress, you'll learn how to configure and extend the out-of-the-box features on various Salesforce clouds, their pros, cons, and limitations. You'll also discover how to extend these features using on- and off-platform choices and how to make the best architectural choices when designing custom solutions. Later, you'll advance to integrating third-party AI services such as the Google Translation API, Microsoft Cognitive Services, and Amazon SageMaker on top of your existing solutions. This isn't a beginners' Salesforce book, but a comprehensive overview with practical examples that will also take you through key architectural decisions and trade-offs that may impact the design choices you make. By the end of this book, you'll be able to use Salesforce to design powerful tailor-made solutions for your customers with confidence. What you will learn Explore the Salesforce's AI components and the architectural model for Salesforce Einstein Extend the out-of-the-box features using Einstein Services on major Salesforce clouds Use Einstein declarative features to create your custom solutions with the right approach Design AI solutions on marketing, commerce, and industry clouds Use Salesforce Einstein Platform Services APIs to create custom AI solutions Integrate third-party AI services such as Microsoft Cognitive Services and Amazon SageMaker into Salesforce Who this book is for This book is for technical and functional architects, technical decision-makers working on the Salesforce ecosystem, as well as anyone responsible for designing AI solutions in their Salesforce ecosystem. Lead and senior Salesforce developers who want to start their Salesforce architecture journey will also find this book helpful. Working knowledge of the Salesforce platform is necessary to get the most out of this book. |
business rule engine salesforce: Salesforce Handbook Wes Nolte, Jeff Douglas, 2011-03-01 This book is not intended to be a deep-dive on security, programming, reporting, configuration, etc. but more of a high-level overview on salesforce.com, Force.com development, tools, methodology and other resources. We will not cover all aspects of salesforce.com. We wrote this book to (hopefully) become an invaluable resource for anyone new or inexperienced with the Force.com platform. For new administrators and developers coming on to the platform, we see a gaping hole in existing reference books. This book is not intended for end users or advanced developers. This book is for people somewhere in the middle; let's say a business analyst or a new Java or .NET developer. We would like this to be the first book you pick up after your boss walks in and says, Let's take a look at salesforce.com and see if we can build some applications in the cloud.This book contains the information that we wish we had when we started developing applications on Force.com. |
business rule engine salesforce: Hands-On Low-Code Application Development with Salesforce Enrico Murru, 2020-10-16 Explore a wide range of low-code tools in the Salesforce platform for building customized CRM applications without writing any code Key FeaturesCreate apps with a rich user experience without paying for costly developersLeverage Salesforce Lightning Platform’s declarative features to build professional-grade applicationsImprove productivity with business process automation using Workflow, Process Builder, and FlowBook Description Low-code platforms allow users to focus on business logic to create solutions without getting trapped in programming complexities. Thanks to its powerful features for designing, developing, and deploying apps without having to hand-code, Salesforce is at the forefront of the low-code development revolution. This book will guide you in building creative applications for solving your business problems using the declarative framework provided by Salesforce. You’ll start by learning how to design your business data model with custom objects, fields, formulas, and validation rules, all secured by the Salesforce security model. You’ll then explore tools such as Workflow, Process Builder, Lightning Flow, and Actions that will help you to automate your business processes with ease. This book also shows you how to use Lightning App Builder to build personalized UIs for your Salesforce applications, explains the value of creating community pages for your organization, and teaches you how to customize them with Experience Builder. Finally, you'll work with the sandbox model, deploy your solutions, and deliver an effective release management strategy. By the end of this Salesforce book, you’ll be ready to customize Salesforce CRM to meet your business requirements by creating unique solutions without writing a single line of code. What you will learnGet to grips with the fundamentals of data modeling to enhance data qualityDeliver dynamic configuration capabilities using custom settings and metadata typesSecure your data by implementing the Salesforce security modelCustomize Salesforce applications with Lightning App BuilderCreate impressive pages for your community using Experience BuilderUse Data Loader to import and export data without writing any codeEmbrace the Salesforce Ohana culture to share knowledge and learn from the global Salesforce communityWho this book is for If you are a citizen developer, business analyst, Salesforce administrator, or anyone interested in developing applications or solutions for business problems but lack technical knowledge, this book is for you. No prior programming experience is required. |
business rule engine salesforce: Agile Business Rule Development Jérôme Boyer, Hafedh Mili, 2011-03-23 Business rules are everywhere. Every enterprise process, task, activity, or function is governed by rules. However, some of these rules are implicit and thus poorly enforced, others are written but not enforced, and still others are perhaps poorly written and obscurely enforced. The business rule approach looks for ways to elicit, communicate, and manage business rules in a way that all stakeholders can understand, and to enforce them within the IT infrastructure in a way that supports their traceability and facilitates their maintenance. Boyer and Mili will help you to adopt the business rules approach effectively. While most business rule development methodologies put a heavy emphasis on up-front business modeling and analysis, agile business rule development (ABRD) as introduced in this book is incremental, iterative, and test-driven. Rather than spending weeks discovering and analyzing rules for a complete business function, ABRD puts the emphasis on producing executable, tested rule sets early in the project without jeopardizing the quality, longevity, and maintainability of the end result. The authors’ presentation covers all four aspects required for a successful application of the business rules approach: (1) foundations, to understand what business rules are (and are not) and what they can do for you; (2) methodology, to understand how to apply the business rules approach; (3) architecture, to understand how rule automation impacts your application; (4) implementation, to actually deliver the technical solution within the context of a particular business rule management system (BRMS). Throughout the book, the authors use an insurance case study that deals with claim processing. Boyer and Mili cater to different audiences: Project managers will find a pragmatic, proven methodology for delivering and maintaining business rule applications. Business analysts and rule authors will benefit from guidelines and best practices for rule discovery and analysis. Application architects and software developers will appreciate an exploration of the design space for business rule applications, proven architectural and design patterns, and coding guidelines for using JRules. |
business rule engine salesforce: Hyperautomation for Next-Generation Industries Rajesh Kumar Dhanaraj, M. Nalini, A. Daniel, Ali Kashif Bashir, Balamurugan Balusamy, 2024-10-15 This book is essential for anyone looking to understand how hyperautomation can revolutionize businesses by simplifying operations, reducing errors, and creating more intelligent and adaptable workplaces through the use of automation technologies such as artificial intelligence, machine learning, and robotic process automation. The use of automation technologies to simplify any and every activity conceivable in a business, allowing repeated operations to operate without manual intervention, is known as hyperautomation. Hyperautomation transforms current and old processes and equipment by utilizing artificial intelligence, machine learning, and robotic process automation. This digital transformation may assist a business in gaining cost and resource efficiency, allowing it to prosper in a more competitive environment. With the advancement of automation technologies, hyperautomation is becoming more prevalent. Companies are shifting their methods to create more human-centered and intelligent workplaces. This change has ushered in a new era for organizations that rely on technology and automation tools to stay competitive. Businesses may move beyond technology’s distinct advantages to genuine digital agility and scale adaptability when all forms of automation operate together in close partnership. Automation tools must be simple to incorporate into the current technological stack while not requiring too much effort from IT. A platform must be able to plug and play with a wide range of technologies to achieve hyperautomation. The interdependence of automation technologies is a property that is connected to hyperautomation. Hyperautomation saves individuals time and money by reducing errors. Hyperautomation has the potential to create a workplace that is intelligent, adaptable, and capable of making quick, accurate decisions based on data and insights. Model recognition is used to determine what to do next and to optimize processes with the least amount of human engagement possible. |
business rule engine salesforce: Handbook of Research on Green ICT: Technology, Business and Social Perspectives Unhelkar, B., 2010-10-31 This handbook coalesces worldwide investigations, thoughts, and practices in the area of Green ICT, covering the technical advances, methodological innovations, and social changes that result in enhancements and improvements in business strategies, social policies, and technical implementations--Provided by publisher. |
business rule engine salesforce: Salesforce.com For Dummies Liz Kao, Jon Paz, 2016-04-25 Your all-access guide to reaping the benefits of Salesforce.com Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Written by Salesforce.com insiders with years of experience in customer relationship management (CRM) solutions, Salesforce.com For Dummies gives you an edge in building relationships and managing your company's sales, marketing, customer service, and support operations. You'll discover how to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, create accurate projects based on past performance, and so much more. A customizable, on-demand CRM solution, Salesforce.com allows businesses to organize and manage all of their customer information—leads, opportunities, contacts, accounts, cases, and solutions—in one place. Whether you're a Windows or Mac user, this down-to-earth, friendly guide shows you how to maximize Salesforce.com's capabilities to close deals faster, gain real-time visibility into sales, and collaborate instantly. Customize the new user interface with apps, widgets, and tools Prospect leads, drive sales, and provide outstanding customer service Manage contacts, identify opportunities, and analyze your results Collaborate with colleagues using Chatter If you're new to Salesforce.com or an existing user looking for the latest tips and tricks to maximize its potential, this friendly guide has you covered. |
business rule engine salesforce: Information Technology for Management: Current Research and Future Directions Ewa Ziemba, 2020-03-10 This book constitutes extended selected papers from the 17th Conference on Advanced Information Technologies for Management, AITM 2019, and the 14th Conference on Information Systems Management, ISM 2019, held as part of the Federated Conference on Computer Science and Information Systems, FedCSIS, which took place in Leipzig, Germany, in September 2019. The total of 7 full and 6 short papers presented in this volume were carefully reviewed and selected from a total of 45 submissions. The papers selected to be included in this book contribute to the understanding of relevant trends of current research on and future directions of information technology for management in business and public organizations. They were organized in topical sections named: information technology assessment for future development; methods and models for designing information technology, and aspects of implementing information technology. |
business rule engine salesforce: Salesforce CPQ Implementation Handbook Madhu Ramanujan, 2022-04-14 An end-to-end practical guide to implementing Salesforce CPQ solutions, shortening your sales cycle, and generating a higher ROI Key FeaturesMaximize sales by reducing turnaround time and providing a quick analysis of profits and lossesGet up to speed with Salesforce CPQ concepts, best practices, and tips when choosing the right CPQ implementation strategyImplement CPQ configurations and automations for B2B and B2C business scenariosBook Description Salesforce CPQ is innovative software that enables you create better quotes, improve quoting accuracy, and maximize sales and deals. It also provides a quick analysis of profits and losses, helping you improve the overall execution of sales processes, and allows a great deal of flexibility for your prospects, customers, and business partners. The book starts with the Quote-2-Cash business process in Salesforce and shows you how to assess when a business needs to implement CPQ. You'll then progress to configuring opportunities, quotes, and CPQ products. As you advance, you'll understand how to define and configure price books, price rules for CPQ quote automation, multidimensional quoting, and more. Next, you'll look at how to configure CPQ guided selling and create package configurations, contracts, and amendments. Later chapters will demonstrate how to perform data migration from a legacy system and the order in which the objects are to be migrated. You'll also explore CPQ billing and its advantages with the help of different use cases before learning about Industries CPQ and how it is different from standard Salesforce CPQ. Finally, you'll discover best practices for achieving optimal CPQ performance and avoiding performance bottlenecks. By the end of this Salesforce book, you'll be able to implement Salesforce CPQ for any business. What you will learnUnderstand Quote-2-Cash business processes and configure opportunities and quotesCreate custom CPQ actions and use custom filters for automating business needsDiscover how to configure products and product rulesUnderstand the CPQ pricing structure and methods, rules, multidimensional quoting, and quote automationExplore the CPQ data model and use the Salesforce Schema Builder to view and configure object relationshipsConfigure contracts, amendments, and renewals in SalesforceFocus on CPQ billing and its advantagesGain comprehensive insights into Industries CPQWho this book is for This book is for Salesforce administrators, business analysts, functional consultants, sales managers, Salesforce architects, and those looking to gain Salesforce CPQ certification. Working knowledge of the Salesforce ecosystem is recommended to get the most out of this book. |
business rule engine salesforce: Salesforce Data Architect Certification Guide Aaron Allport, 2022-11-18 Learn data architecture essentials and prepare for the Salesforce Certified Data Architect exam with the help of tips and mock test questions Key FeaturesLeverage data modelling, Salesforce database design, and techniques for effective data designLearn master data management, Salesforce data management, and how to include considerationsGet to grips with large data volumes, performance tuning, and poor performance mitigation techniquesBook Description The Salesforce Data Architect is a prerequisite exam for the Application Architect half of the Salesforce Certified Technical Architect credential. This book offers complete, up-to-date coverage of the Salesforce Data Architect exam so you can take it with confidence. The book is written in a clear, succinct way with self-assessment and practice exam questions, covering all the topics necessary to help you pass the exam with ease. You'll understand the theory around Salesforce data modeling, database design, master data management (MDM), Salesforce data management (SDM), and data governance. Additionally, performance considerations associated with large data volumes will be covered. You'll also get to grips with data migration and understand the supporting theory needed to achieve Salesforce Data Architect certification. By the end of this Salesforce book, you'll have covered everything you need to know to pass the Salesforce Data Architect certification exam and have a handy, on-the-job desktop reference guide to re-visit the concepts. What you will learnUnderstand the topics relevant to passing the Salesforce Data Architect examExplore specialist areas, such as large data volumesTest your knowledge with the help of exam-like questionsPick up useful tips and tricks that can be referred to time and againUnderstand the reasons underlying the way Salesforce data management worksDiscover the techniques that are available for loading massive amounts of dataWho this book is for This book is for both aspiring Salesforce data architects and those already familiar with Salesforce data architecture who want to pass the exam and have a reference guide to revisit the material as part of their day-to-day job. Working knowledge of the Salesforce platform is assumed, alongside a clear understanding of Salesforce architectural concepts. |
business rule engine salesforce: How to Build a Business Rules Engine Malcolm Chisholm, 2004 Demonstrating how to develop a business rules engine, this guide covers user requirements, data modelling, metadata and more. A sample application is used throughout the book to illustrate concepts. The text includes conceptual overview chapters suitable for management-level readers, including a general introduction, business justification, development and implementation considerations and more. Demonstrating how to develop a business rules engine, this guide covers user requirements, data modelling and metadata. It includes conceptual overview chapters suitable for management-level readers, a general introduction, business justification, development and implementation considerations. |
business rule engine salesforce: Practical Salesforce Development Without Code Philip Weinmeister, 2019-06-04 Use this hands-on guide to build powerful solutions on the Salesforce platform without using a single line of code. This revised and expanded second edition includes Process Builder, Flow Builder, Lightning App Builder, Lightning Bolt Solutions, and more. Practical Salesforce Development Without Code shows you how to unlock the power of the Salesforce platform to solve real business problems. Adhering to Salesforce's clicks, not code mantra, Salesforce expert Phil Weinmeister walks Salesforce newcomers and veterans through different business problems and identifies effective—and proven—approaches to solutions using the platform's declarative framework. By adopting this book as your guide, you will learn how to deliver business solutions within Salesforce by combining analysis, creativity, and logic with core elements such as validation rules, workflow rules, processes, flows, formula fields, and Lightning apps. In addition, Weinmeister dissects and explains the most useful functions and features for declarative developers and shows you how to use them. Best of all, Weinmeister uses real-life business scenarios and visuals. Applying the lessons learned from this how-to guide will ultimately save you time and ensure that your clients or internal customers are enabled, equipped, and empowered. What You'll Learn Build objects, fields, and relationships to establish a sensible data model Automate business processes by using Workflow, Process Builder, and Flow Utilize functions and develop formulas effectively for a variety of business needs Develop approval processes to handle exception scenarios Employ actions to easily create efficient and relevant user experiences Manage your environments and deploy your solutions Who This Book Is for Business analysts, Salesforce administrators, and Salesforce developers |
business rule engine salesforce: InfoWorld , 2007-01-22 InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects. |
business rule engine salesforce: Architecting AI Solutions on Salesforce Lars Malmqvist, 2021-11-12 Use Salesforce's out-of-the-box and advanced integration-based AI capabilities to architect modern enterprise solutions on sales, service, marketing, and commerce clouds to drive digital innovation for your clients Key Features: Get up to speed with Salesforce's AI features and capabilities to meet ever-evolving client needs Get expert advice on key architectural decisions and trade-offs when designing AI-driven Salesforce solutions Integrate third-party AI services into applications that modernize your solutions Book Description: The ever-increasing need for designing state-of-the-art solutions using AI features requires a sound understanding of a vast array of AI capabilities that help you to architect modern solutions. Salesforce Einstein is a set of services that allows seamless implementation of advanced artificial intelligence (AI) features while retaining the ability to cater to custom requirements for the business. This book will help you understand the business and technical benefits of building AI solutions and components available in Salesforce. As you work through a case study of a fictional company beginning to adopt AI in its Salesforce ecosystem, you'll learn how to configure and extend the out-of-the-box features on various Salesforce clouds, their pros, cons, and limitations. You'll also discover how to extend these features using on- and off-platform choices and how to make the best architectural choices when designing custom solutions. Later, you'll advance to integrating third-party AI services such as the Google Translation API, Microsoft Cognitive Services, and Amazon SageMaker on top of your existing solutions. This Salesforce book concludes by taking you through key architectural decisions and trade-offs that may impact the design choices you make. By the end of this book, you'll be able to architect Salesforce AI solutions to meet various customer requirements confidently. What You Will Learn: Explore the AI components available in Salesforce and the architectural model for Salesforce Einstein Extend the out-of-the-box features using Einstein Services on major Salesforce clouds Use Einstein declarative features to create your custom solutions with the right approach Architect AI solutions on marketing, commerce, and industry clouds Use Salesforce Einstein Platform Services APIs to create custom AI solutions Integrate third-party AI services such as Microsoft Cognitive Services and Amazon SageMaker into Salesforce Who this book is for: This book is for existing and aspiring technical and functional architects, technical decision-makers working on the Salesforce ecosystem, and those responsible for designing AI solutions in their Salesforce ecosystem. Lead and senior Salesforce developers who want to start their Salesforce architecture journey will also find this book helpful. Working knowledge of the Salesforce platform is necessary to get the most out of this book. |
business rule engine salesforce: Mastering JBoss Drools 6 Mauricio Salatino, Mariano De Maio, Esteban Aliverti, 2016-03-31 Discover the power of Drools 6 and Business Rules for developing complex scenarios in your applications About This Book Implement and model different rules using the DRL full syntax Model complex business decisions and domain models in order to automate and improve your operational decisions with the Drools framework A practical, fast-paced, hands-on guide to help you use the different components provided by the Drools Rule Engine Who This Book Is For This book is for Java developers and architects who need to have a deep understanding of how to create or integrate your applications with the Drools Rules Framework. The book assumes that you know the Java language well and also have experience with some widely used frameworks, such as Spring. You should also know the basics of Maven-based applications. What You Will Learn Automate your application's decisions, such as promotion applying, discount policies, fraud detection, and more. Quickly get started with writing your first rules using the DRL full syntax. Discover the power of the new syntax components of the rule language. Define inferences in your business rules to simplify complex decisions. Write decision tables, templates,domain-specific languages, and scorecards, and learn how to map them to the Drools framework. Harness the full operational power of Drools through all of its configuration points. Use Drools configurations and architectures for different environments and scenarios. In Detail Mastering JBoss Drools 6 will provide you with the knowledge to develop applications involving complex scenarios. You will learn how to use KIE modules to create and execute Business Rules, and how the PHREAK algorithm internally works to drive the Rule Engine decisions. This book will also cover the relationship between Drools and jBPM, which allows you to enrich your applications by using Business Processes. You will be briefly introduced to the concept of complex event processing (Drools CEP) where you will learn how to aggregate and correlate your data based on temporal conditions. You will also learn how to define rules using domain-specific languages, such as spreadsheets, database entries, PMML, and more. Towards the end, this book will take you through the integration of Drools with the Spring and Camel frameworks for more complex applications. Style and approach Approached from a developer's perspective, the book teaches you all the advanced concepts of Business Rules applicable examples with helpful screenshots, diagrams, tutorials, and examples. |
business rule engine salesforce: Managing the New Customer Relationship Ian Gordon, 2013-03-21 Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA |
business rule engine salesforce: Learning Force.com Application Development Chamil Madusanka, 2015-04-27 If you are a developer who wants to learn how to develop and deploy applications from the Salesforce.com platform, then this book is for you. No prior knowledge of Salesforce is necessary. |
business rule engine salesforce: Cloud Computing for Machine Learning and Cognitive Applications Kai Hwang, 2017-06-16 The first textbook to teach students how to build data analytic solutions on large data sets using cloud-based technologies. This is the first textbook to teach students how to build data analytic solutions on large data sets (specifically in Internet of Things applications) using cloud-based technologies for data storage, transmission and mashup, and AI techniques to analyze this data. This textbook is designed to train college students to master modern cloud computing systems in operating principles, architecture design, machine learning algorithms, programming models and software tools for big data mining, analytics, and cognitive applications. The book will be suitable for use in one-semester computer science or electrical engineering courses on cloud computing, machine learning, cloud programming, cognitive computing, or big data science. The book will also be very useful as a reference for professionals who want to work in cloud computing and data science. Cloud and Cognitive Computing begins with two introductory chapters on fundamentals of cloud computing, data science, and adaptive computing that lay the foundation for the rest of the book. Subsequent chapters cover topics including cloud architecture, mashup services, virtual machines, Docker containers, mobile clouds, IoT and AI, inter-cloud mashups, and cloud performance and benchmarks, with a focus on Google's Brain Project, DeepMind, and X-Lab programs, IBKai HwangM SyNapse, Bluemix programs, cognitive initiatives, and neurocomputers. The book then covers machine learning algorithms and cloud programming software tools and application development, applying the tools in machine learning, social media, deep learning, and cognitive applications. All cloud systems are illustrated with big data and cognitive application examples. |
business rule engine salesforce: Winners Take All - The 9 Fundamental Rules of High Tech Strategy Tony Seba, 2006-07-09 'Winners Take All' is about building a product and a company into a winner. Written by Tony Seba, a high tech entrepreneur and Stanford University lecturer, this book is an easy-to-read guide to the strategies, tools, templates, and step-by-step implementation frameworks that recent Silicon Valley winners have used to achieve market leadership. Seba, who teaches entrepreneurship and strategic marketing looked at recent winners like Google, Symantec, Netflix, Apple, Craigslist, Salesforce, and compared them to the competition (Yahoo, McAfee, Sony) in order to learn what differentiated these companies He found 9 really simple rules that winning companies can follow. To test the 9 Rules's predictive power, the author published two portfolios. 18 months later the results were compelling: 80% of the '9 Rules' companies beat the market and the portfolio had a 57% return (details: www.tonyseba.com). Winners Take All is refreshingly free of buzzwords and consultant-speak. |
business rule engine salesforce: Apex Design Patterns Jitendra Zaa, Anshul Verma, 2016-04-27 Harness the power of Apex design patterns to build robust and scalable code architectures on the Force.com platform About This Book Apply Creational, Structural and behavioural patterns in Apex to fix governor limit issues. Have a grasp of the anti patterns to be taken care in Apex which could have adverse effect on the application. The authors, Jitendra Zaa is a salesforce MVP and Anshul Verma has 12+ years of experience in the area of application development. Who This Book Is For If you are a competent developer with working knowledge of Apex, and now want to deep dive into the world of Apex design patterns to optimize the application performance, then this book is for you. Prior knowledge of Salesforce and Force.com platform is recommended. What You Will Learn Apply OOPs principal in Apex to design a robust and efficient solution to address various facets to a business problem Get to grips with the benefits and applicability of using different design patterns in Apex Solve problems while instantiating, structuring and giving dynamic behavior to Apex classes Understand the implementation of creational, structural, behavioral, concurrency and anti-patterns in your application Follow the Apex best practices to resolve governor limit issues Get clued up about the Inheritance, abstract classes, polymorphism in Apex to deal with the object mechanism Master various design patterns and determine the best out of them Explore the anti patterns that could not be applied to Apex and their appropriate solutions In Detail Apex is an on-demand programming language providing a complete set of features for building business applications – including data models and objects to manage data. Apex being a proprietor programming language from Salesforce to be worked with multi tenant environment is a lot different than traditional OOPs languages like Java and C#. It acts as a workflow engine for managing collaboration of the data between users, a user interface model to handle forms and other interactions, and a SOAP API for programmatic access and integration. Apex Design Patterns gives you an insight to several problematic situations that can arise while developing on Force.com platform and the usage of Design patterns to solve them. Packed with real life examples, it gives you a walkthrough from learning design patterns that Apex can offer us, to implementing the appropriate ones in your own application. Furthermore, we learn about the creational patterns that deal with object creation mechanism and structural patterns that helps to identify the relationship between entities. Also, the behavioural and concurrency patterns are put forward explaining the communication between objects and multi-threaded programming paradigm respectively. We later on, deal with the issues regarding structuring of classes, instantiating or how to give a dynamic behaviour at a runtime, with the help of anti-patterns. We learn the basic OOPs principal in polymorphic and modular way to enhance its capability. Also, best practices of writing Apex code are explained to differentiate between the implementation of appropriate patterns. This book will also explain some unique patterns that could be applied to get around governor limits. By the end of this book, you will be a maestro in developing your applications on Force.com for Salesforce Style and approach This book is a step-by-step guide, complete with well-tested programs and real world situations to solve your common occurring problems in Apex design by using the anti-patterns. It gets crackling from exploring every appropriate solution to comparing the best one as per OOps principal. |
business rule engine salesforce: Data Engineering Best Practices Richard J. Schiller, David Larochelle, 2024-10-11 Explore modern data engineering techniques and best practices to build scalable, efficient, and future-proof data processing systems across cloud platforms Key Features Architect and engineer optimized data solutions in the cloud with best practices for performance and cost-effectiveness Explore design patterns and use cases to balance roles, technology choices, and processes for a future-proof design Learn from experts to avoid common pitfalls in data engineering projects Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionRevolutionize your approach to data processing in the fast-paced business landscape with this essential guide to data engineering. Discover the power of scalable, efficient, and secure data solutions through expert guidance on data engineering principles and techniques. Written by two industry experts with over 60 years of combined experience, it offers deep insights into best practices, architecture, agile processes, and cloud-based pipelines. You’ll start by defining the challenges data engineers face and understand how this agile and future-proof comprehensive data solution architecture addresses them. As you explore the extensive toolkit, mastering the capabilities of various instruments, you’ll gain the knowledge needed for independent research. Covering everything you need, right from data engineering fundamentals, the guide uses real-world examples to illustrate potential solutions. It elevates your skills to architect scalable data systems, implement agile development processes, and design cloud-based data pipelines. The book further equips you with the knowledge to harness serverless computing and microservices to build resilient data applications. By the end, you'll be armed with the expertise to design and deliver high-performance data engineering solutions that are not only robust, efficient, and secure but also future-ready.What you will learn Architect scalable data solutions within a well-architected framework Implement agile software development processes tailored to your organization's needs Design cloud-based data pipelines for analytics, machine learning, and AI-ready data products Optimize data engineering capabilities to ensure performance and long-term business value Apply best practices for data security, privacy, and compliance Harness serverless computing and microservices to build resilient, scalable, and trustworthy data pipelines Who this book is for If you are a data engineer, ETL developer, or big data engineer who wants to master the principles and techniques of data engineering, this book is for you. A basic understanding of data engineering concepts, ETL processes, and big data technologies is expected. This book is also for professionals who want to explore advanced data engineering practices, including scalable data solutions, agile software development, and cloud-based data processing pipelines. |
business rule engine salesforce: Business Process Management Design Guide: Using IBM Business Process Manager Dr. Ali Arsanjani, Nakul Bharade, Magnus Borgenstrand, Philipp Schume, J. Keith Wood, Vyacheslav Zheltonogov, IBM Redbooks, 2015-04-27 IBM® Business Process Manager (IBM BPM) is a comprehensive business process management (BPM) suite that provides visibility and management of your business processes. IBM BPM supports the whole BPM lifecycle approach: Discover and document Plan Implement Deploy Manage Optimize Process owners and business owners can use this solution to engage directly in the improvement of their business processes. IBM BPM excels in integrating role-based process design, and provides a social BPM experience. It enables asset sharing and creating versions through its Process Center. The Process Center acts as a unified repository, making it possible to manage changes to the business processes with confidence. IBM BPM supports a wide range of standards for process modeling and exchange. Built-in analytics and search capabilities help to further improve and optimize the business processes. This IBM Redbooks® publication provides valuable information for project teams and business people that are involved in projects using IBM BPM. It describes the important design decisions that you face as a team. These decisions invariably have an effect on the success of your project. These decisions range from the more business-centric decisions, such as which should be your first process, to the more technical decisions, such as solution analysis and architectural considerations. |
business rule engine salesforce: Software Services for e-Business and e-Society Claude Godart, Norbert Gronau, Sushil Sharma, Gérôme Canals, 2009-09-29 I3E 2009 was held in Nancy, France, during September 23–25, hosted by Nancy University and INRIA Grand-Est at LORIA. The conference provided scientists andpractitionersofacademia,industryandgovernmentwithaforumwherethey presented their latest ?ndings concerning application of e-business, e-services and e-society, and the underlying technology to support these applications. The 9th IFIP Conference on e-Business, e-Services and e-Society, sponsored by IFIP WG 6.1. of Technical Committees TC6 in cooperation with TC11, and TC8 represents the continuation of previous events held in Zurich (Switzerland) in 2001, Lisbon (Portugal) in 2002, Sao Paulo (Brazil) in 2003, Toulouse (France) in 2004, Poznan (Poland) in 2005, Turku (Finland) in 2006, Wuhan (China) in 2007 and Tokyo (Japan) in 2008. The call for papers attracted papers from 31 countries from the ?ve con- nents. As a result, the I3E 2009 programo?ered 12 sessions of full-paper pres- tations. The 31 selected papers cover a wide and important variety of issues in e-Business,e-servicesande-society,including security,trust,andprivacy,ethical and societal issues, business organization, provision of services as software and software as services, and others. Extended versions of selected papers submitted to I3E 2009 will be published in the International Journal of e-Adoption and in AIS Transactions on Enterprise Systems. In addition, a 500-euros prize was awarded to the authors of the best paper selected by the Program Comm- tee. We thank all authors who submitted their papers, the Program Committee members and external reviewers for their excellent work. |
business rule engine salesforce: Blockchain, Internet of Things, and Artificial Intelligence Naveen Chilamkurti, T. Poongodi, Balamurugan Balusamy, 2021-04-01 Blockchain, Internet of Things, and Artificial Intelligence provides an integrated overview and technical description of the fundamental concepts of blockchain, IoT, and AI technologies. State-of-the-art techniques are explored in depth to discuss the challenges in each domain. The convergence of these revolutionized technologies has leveraged several areas that receive attention from academicians and industry professionals, which in turn promotes the book's accessibility more extensively. Discussions about an integrated perspective on the influence of blockchain, IoT, and AI for smart cities, healthcare, and other business sectors illuminate the benefits and opportunities in the ecosystems worldwide. The contributors have focused on real-world examples and applications and highlighted the significance of the strengths of blockchain to transform the readers’ thinking toward finding potential solutions. The faster maturity and stability of blockchain is the key differentiator in artificial intelligence and the Internet of Things. This book discusses their potent combination in realizing intelligent systems, services, and environments. The contributors present their technical evaluations and comparisons with existing technologies. Theoretical explanations and experimental case studies related to real-time scenarios are also discussed. FEATURES Discusses the potential of blockchain to significantly increase data while boosting accuracy and integrity in IoT-generated data and AI-processed information Elucidates definitions, concepts, theories, and assumptions involved in smart contracts and distributed ledgers related to IoT systems and AI approaches Offers real-world uses of blockchain technologies in different IoT systems and further studies its influence in supply chains and logistics, the automotive industry, smart homes, the pharmaceutical industry, agriculture, and other areas Presents readers with ways of employing blockchain in IoT and AI, helping them to understand what they can and cannot do with blockchain Provides readers with an awareness of how industry can avoid some of the pitfalls of traditional data-sharing strategies This book is suitable for graduates, academics, researchers, IT professionals, and industry experts. |
business rule engine salesforce: The Founder's Mentality Chris Zook, James Allen, 2016-05-17 A Washington Post Bestseller Three Principles for Managing—and Avoiding—the Problems of Growth Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company’s Chris Zook and James Allen, authors of the bestselling Profit from the Core, researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external—increasing distance from the front lines, loss of accountability, proliferating processes and bureaucracy, to name only a few. What’s more, companies experience a set of predictable internal crises, at predictable stages, as they grow. Even for healthy companies, these crises, if not managed properly, stifle the ability to grow further—and can actively lead to decline. The key insight from Zook and Allen’s research is that managing these choke points requires a “founder’s mentality”—behaviors typically embodied by a bold, ambitious founder—to restore speed, focus, and connection to customers: • An insurgent’s clear mission and purpose • An unambiguous owner mindset • A relentless obsession with the front line Based on the authors’ decade-long study of companies in more than forty countries, The Founder’s Mentality demonstrates the strong relationship between these three traits in companies of all kinds—not just start-ups—and their ability to sustain performance. Through rich analysis and inspiring examples, this book shows how any leader—not only a founder—can instill and leverage a founder’s mentality throughout their organization and find lasting, profitable growth. |
business rule engine salesforce: Localization Strategies for Global E-Business Nitish Singh, 2012 The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. |
business rule engine salesforce: InfoSphere DataStage Parallel Framework Standard Practices Julius Lerm, Paul Christensen, IBM Redbooks, 2013-02-12 In this IBM® Redbooks® publication, we present guidelines for the development of highly efficient and scalable information integration applications with InfoSphereTM DataStage® (DS) parallel jobs. InfoSphere DataStage is at the core of IBM Information Server, providing components that yield a high degree of freedom. For any particular problem there might be multiple solutions, which tend to be influenced by personal preferences, background, and previous experience. All too often, those solutions yield less than optimal, and non-scalable, implementations. This book includes a comprehensive detailed description of the components available, and descriptions on how to use them to obtain scalable and efficient solutions, for both batch and real-time scenarios. The advice provided in this document is the result of the combined proven experience from a number of expert practitioners in the field of high performance information integration, evolved over several years. This book is intended for IT architects, Information Management specialists, and Information Integration specialists responsible for delivering cost-effective IBM InfoSphere DataStage performance on all platforms. |
business rule engine salesforce: Artificial Intelligence and Machine Learning for Business for Non-Engineers Stephan S. Jones, Frank M. Groom, 2019-11-22 The next big area within the information and communication technology field is Artificial Intelligence (AI). The industry is moving to automate networks, cloud-based systems (e.g., Salesforce), databases (e.g., Oracle), AWS machine learning (e.g., Amazon Lex), and creating infrastructure that has the ability to adapt in real-time to changes and learn what to anticipate in the future. It is an area of technology that is coming faster and penetrating more areas of business than any other in our history. AI will be used from the C-suite to the distribution warehouse floor. Replete with case studies, this book provides a working knowledge of AI’s current and future capabilities and the impact it will have on every business. It covers everything from healthcare to warehousing, banking, finance and education. It is essential reading for anyone involved in industry. |
business rule engine salesforce: Computerworld , 2004-11-29 For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network. |
business rule engine salesforce: Co-Opetition Adam M. Brandenburger, Barry J. Nalebuff, 2011-07-13 Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set. |
business rule engine salesforce: Informationweek , 2008 |
business rule engine salesforce: The Long Tail Chris Anderson, 2006-07-11 What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? The Long Tail is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches. |
business rule engine salesforce: Zone to Win Geoffrey A. Moore, 2015-11-03 Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game! —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems |
business rule engine salesforce: Disrupt Yourself Whitney Johnson, 2016-11-03 Thinkers50 Management Thinker of 2015 Whitney Johnson wants you to consider this simple, yet powerful, idea: disruptive companies and ideas upend markets by doing something truly different--they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. As president and cofounder of Rose Park Advisors' Disruptive Innovation Fund with Clayton Christensen, Johnson used the theory of disruptive innovation to invest in publicly traded stocks and private early-stage companies. In Disrupt Yourself, she helps you understand how the frameworks of disruptive innovation can apply to your particular path, whether you are: a self-starter ready to make a disruptive pivot in your business a high-potential individual charting your career trajectory a manager looking to instill innovative thinking amongst your team a leader facing industry changes that make for an uncertain future We are living in an era of accelerating disruption; no one is immune. Johnson makes the compelling case that managing the S-curve waves of learning and mastery is a requisite skill for the future. If you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Do something astonishing. Disrupt yourself. |
business rule engine salesforce: Management Information Systems Kenneth C. Laudon, Jane Price Laudon, 2004 Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases. |
business rule engine salesforce: Social CRM For Dummies Kyle Lacy, Stephanie Diamond, Jon Ferrara, 2013-05-17 Discover great ways to engage your customers through the social web Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation. In a friendly, easy-to-understand style, it explains how you can create new marketing communications and develop smart, applicable content that produces results from your online community. You'll learn to use data to drive results, create social Key Performance Indicators for different business units, and a great deal more. Today's consumer uses technology to select relationships with companies; this book teaches business owners how to use social CRM to create relationships that customers want to maintain Explains how to integrate social media into your CRM mix Shows how to use data and information gathered through social sites Helps you develop social KPIs and create content that gets results from your online community Social CRM For Dummies helps businesses large and small use social media to develop and maintain productive customer relationships. |
business rule engine salesforce: Product-Led Growth Bush Wes, 2019-05 Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done. - Nir Eyal, Wall Street Journal Bestselling Author of Hooked |
business rule engine salesforce: End-to-end Integration with IBM Sterling B2B Integration and Managed File Transfer solutions James Ballentine, Claudemir Braghirolli, Vasfi Gucer, Rahul Gupta, James B Herry, Richard Kinard, Gianluca Meloni, Bala Sivasubramanian, Eduardo Ribeiro de Souza, Frank Strecker, Gang Yin, IBM Redbooks, 2012-07-21 Across numerous vertical industries, enterprises are challenged to improve processing efficiency as transactions flow from their business communities to their internal systems and vice versa, simplify management and expansion of the external communities, accommodate customer and supplier preferences, govern the flow of information, enforce policy and standards, and protect sensitive information. Throughout this process, external partners must be on-boarded and off-boarded, information must flow across multiple communications infrastructures, and data must be mapped and transformed for consumption across multiple applications. Some transactions require synchronous or real-time processing while others are of a more periodic nature. For some classes of customer or supplier, the enterprise might prefer a locally-managed, on-premise solution. For some types of communities (often small businesses), an as-a-Service solution might be the best option. Many large enterprises combine the on-premise and as-a-Service approach to serve different categories of business partners (customers or suppliers). This IBM® Redbooks® publication focuses on solutions for end-to-end integration in complex value chains and presents several end-to-end common integration scenarios with IBM Sterling and IBM WebSphere® portfolios. We believe that this publication will be a reference for IT Specialists and IT Architects implementing an integration solution architecture involving IBM Sterling and IBM WebSphere portfolios. |
business rule engine salesforce: Marketing Lessons from the Grateful Dead David Meerman Scott, Brian Halligan, 2010-08-02 The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away freemium content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, lose control to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away! |
business rule engine salesforce: Principles, Methodologies, and Service-Oriented Approaches for Cloud Computing Yang, Xiaoyu, 2013-01-31 Innovations in cloud and service-oriented architectures continue to attract attention by offering interesting opportunities for research in scientific communities. Although advancements such as computational power, storage, networking, and infrastructure have aided in making major progress in the implementation and realization of cloud-based systems, there are still significant concerns that need to be taken into account. Principles, Methodologies, and Service-Oriented Approaches for Cloud Computing aims to present insight into Cloud principles, examine associated methods and technologies, and investigate the use of service-oriented computing technologies. In addressing supporting infrastructure of the Cloud, including associated challenges and pressing issues, this reference source aims to present researchers, engineers, and IT professionals with various approaches in Cloud computing. |
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys and….
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going….
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, especially one that….
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the person who has or….
AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned before it happens: 2. made….
LEVERAGE | English meaning - Cambridge Dictionary
LEVERAGE definition: 1. the action or advantage of using a lever: 2. power to influence people and get the results you….
ENTREPRENEUR | English meaning - Cambridge Dictionary
ENTREPRENEUR definition: 1. someone who starts their own business, especially when this involves seeing a new opportunity….
CULTIVATE | English meaning - Cambridge Dictionary
CULTIVATE definition: 1. to prepare land and grow crops on it, or to grow a particular crop: 2. to try to develop and….
EQUITY | English meaning - Cambridge Dictionary
EQUITY definition: 1. the value of a company, divided into many equal parts owned by the shareholders, or one of the….
LIAISE | English meaning - Cambridge Dictionary
LIAISE definition: 1. to speak to people in other organizations, etc. in order to work with them or exchange….
BUSINESS | English meaning - Cambridge Dictionary
BUSINESS definition: 1. the activity of buying and selling goods and services: 2. a particular company that buys and….
VENTURE | English meaning - Cambridge Dictionary
VENTURE definition: 1. a new activity, usually in business, that involves risk or uncertainty: 2. to risk going….
ENTERPRISE | English meaning - Cambridge Dictionary
ENTERPRISE definition: 1. an organization, especially a business, or a difficult and important plan, especially one that….
INCUMBENT | English meaning - Cambridge Dictionary
INCUMBENT definition: 1. officially having the named position: 2. to be necessary for someone: 3. the person who has or….
AD HOC | English meaning - Cambridge Dictionary
AD HOC definition: 1. made or happening only for a particular purpose or need, not planned before it happens: 2. made….
LEVERAGE | English meaning - Cambridge Dictionary
LEVERAGE definition: 1. the action or advantage of using a lever: 2. power to influence people and get the results you….
ENTREPRENEUR | English meaning - Cambridge Dictionary
ENTREPRENEUR definition: 1. someone who starts their own business, especially when this involves seeing a new opportunity….
CULTIVATE | English meaning - Cambridge Dictionary
CULTIVATE definition: 1. to prepare land and grow crops on it, or to grow a particular crop: 2. to try to develop and….
EQUITY | English meaning - Cambridge Dictionary
EQUITY definition: 1. the value of a company, divided into many equal parts owned by the shareholders, or one of the….
LIAISE | English meaning - Cambridge Dictionary
LIAISE definition: 1. to speak to people in other organizations, etc. in order to work with them or exchange….