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| business that sponsor youth sports: Directing Youth Sports Programs Rainer Martens, 2001 Directing Youth Sports Programs is loaded with helpful tools to get your program on the right track, including sample recruiting plans, job descriptions for coaches, a sample calendar of events, a first aid inventory, emergency medical information, and up-to-date addresses and reference information. You'll also find more than 30 forms and 20 practice exercises to use to organize and manage your program, plus a unique Sport Event Planner - an indispensable tool to guide you through the process of planning youth sport events. Whether you're a novice youth sport director looking for a user-friendly handbook or an experienced administrator in search of a strategic reference, turn to ASEP for the ideal resource: Directing Youth Sports Programs.--BOOK JACKET. |
| business that sponsor youth sports: Food Marketing to Children and Youth Institute of Medicine, Board on Children, Youth, and Families, Food and Nutrition Board, Committee on Food Marketing and the Diets of Children and Youth, 2006-05-11 Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy. |
| business that sponsor youth sports: Sports Fundraising David J Kelley, 2012-05-31 Sports Fundraising is a complete introduction to fundamental principles and best practice in sports fundraising. Focusing on the particular challenges of fundraising in intercollegiate and interscholastic sport, and for youth sport organizations, the book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration. Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introduces the most important issues in contemporary sports fundraising. Each chapter contains a range of useful features, from definitions of key terms to skill-building exercises, exploring both quantitative and qualitative methods for understanding the fundraising process and designing more effective fundraising projects. This is an essential course text for any athletic or sport fundraising course, and an invaluable reference for all professional fundraisers working in sport or education. |
| business that sponsor youth sports: Athletic Administration for College, High School, Youth, and Club Sport Dina Gentile, 2019-03-28 The ideal text for many courses offered within the Sport Management curriculum, Athletic Administration for College, High School, Youth and Club Sport incorporates the analysis of prominent issues that administratiors are challenged to resolve in their specific sport setting. Students looking for careers outside of professional sports will learn from both the content supplied throughout the text, and through the highlighted practical case studies. Topics covered include: Role of Athletic Administrators, Facility Management, Fundraising, Risk Management, Staff Management, and more. |
| business that sponsor youth sports: Business America , 1983 |
| business that sponsor youth sports: Sales and Revenue Generation in Sport Business David J. Shonk, James F. Weiner, 2021-10-21 The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation in Sport Business With HKPropel Access provides a comprehensive overview of the many ways in which sport organizations generate revenues, and it teaches students the practical concepts they will need for success. Going beyond theoretical concepts of sales and sales management, the authors present an applied approach to revenue generation in sport: the PRO method of sales (PROspect, PRObe, PROvide, PROpose, PROtect). Students will learn how this proven five-step process for generating revenue is applicable across all avenues in sport business, including ticket sales, broadcasting and media revenue, sponsorships, corporate giving and foundation revenue, fundraising and development, grant writing, concessions, merchandising, and social media. The text covers how this sales strategy can be applied across the broad industry of sport—from professional sport and intercollegiate and interscholastic athletics to amateur sport and organizations in recreational settings—equipping students for meaningful careers with longer-lasting success within any segment of the sport industry they enter. Throughout the text, themed sidebars provide examples of industry best practices and successful sales strategies. Case studies in each chapter, plus discussion questions, enhance the learning experience. Plus, related online learning activities delivered through HKPropel offer practical interactive scenarios that will better prepare students to enter the sport industry. Organized by function of revenue generation, each section offers a video, an interactive scenario activity that can be assigned by instructors, and sales script templates that may be downloaded and edited for a specific application. Sales and Revenue Generation in Sport Business is designed to give students the practical knowledge they need to understand the sales process and how to successfully apply the PRO method of sales. Armed with this foundational knowledge, they will be better prepared to begin and succeed in a career in sport business. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately. |
| business that sponsor youth sports: Running a Youth Basketball Tournament - From Start to Finish! Gary U Petrin, 2020-01-17 Want to run your boys or girls youth basketball tournament successfully right from the start. Running a Youth Basketball Tournament - From Start to Finish is packed with over 145 Handouts to assist you with the process. We give you all the information you will need in this one comprehensive eBook. In this proven method on how to run a youth basketball tournament - you get game schedules, game brackets, diagrams, how to finance, how to organize, concessions, set up of the gym with court diagram, how to get gym space, sponsors, volunteers, referee info, contests, tournament programs, checklists, and over 145+ forms. All the information you will need to help your tournament run smoothly. Get your copy now! |
| business that sponsor youth sports: Get Your Head Out of the Clouds, This Is Business Ivy McQuain, 2013-04-13 Get Your Head Out of the Clouds, This is Business is a no nonsense business book that will help business owners with understanding the importance of mentally preparing their minds for business. Rather than giving advice on how to start a business, where to find great resources, Get Your Head Out of the Clouds, This is Business addresses the issues that many business owners have with staying in business... oftentimes it's because they are not mentally prepared for the ups and downs of business ownership. So Get Your Head Out the Clouds because your business will not succeed if you think business is about unicorns and rainbows, sugar and spice and everything nice. You will have terrible clients, business alliances, payment issues and a lot of other issues that can send you running back to corporate America if you are not ready mentally. This book challenges the readers through a series of honest questions at the end of the chapter. The Get Your Mind Right Challenge questions ask the tough questions and force the business owner to answer honestly without filters and pretenses. If you are ready to mentally prepare yourself for business then start with Get Your Head Out of the Clouds, This is Business, then pick up other books to help you start your business. A mind is a terrible thing to waste, but a mind that doesn't understand business is even worse. |
| business that sponsor youth sports: Sports Sponsoring Manfred Bruhn, |
| business that sponsor youth sports: 3-Win Sponsorship: The Next Generation of Sports and Entertainment Marketing John R. Balkam, 2019-12-02 Consumers today care about the values and behaviors of the companies from whom they purchase; they expect brands to align with their personal values. This rise of conscious consumerism' means that businesses must adapt their operations and their marketing practices, accordingly. The need for a new approach to marketing has never been more apparent than in the sports and entertainment industry, where the stakes are high and the rewards are even higher. 3-Win Sponsorship is an in-depth look into how organizations can begin integrating purpose and social impact into sponsorship platforms. It examines the history of sponsorship, how the practice got to where it is today, and looks into how organizations can adapt their marketing efforts to take on these new challenges and succeed through social impact sponsorship deals. In this book, you'll learn about: - The history and origins of modern sponsorship- The 5 Principles of Effective 3-Win Sponsorship- Examples of 3-Win Sponsorship platforms such as: - How the Super Bowl 50 Host Committee created and executed the most giving, sustainable Super Bowl on record. - Why Nike stood by NFL athlete turned social justice activist, Colin Kaepernick, and how their business thrived because of it. - How Maple Leaf Sports & Entertainment teamed up with Hellman's to get fans engaged in the issue of food waste in Canada. - The growth of purpose-driven marketing and how to implement the 3-Win sponsorship framework at future events like the 2026 World Cup or the 2028 LA Olympics.3-Win Sponsorship will help brand marketers, sponsorship professionals, and corporate executives understand why purpose is the key to successful sponsorship deals going forward. This book will help close the gap between the corporate social responsibility (CSR) department and the marketing department, as it helps you understand the importance of integrating impact into sponsorship deals. In the next decade, the businesses who do good for people and the planet will win. 3-Win Sponsorship will help show you how to be a winner. |
| business that sponsor youth sports: Entrepreneurship Business Debates Vanessa Ratten, 2023-05-11 This book introduces entrepreneurship as a concept that is popular in the general media but also in academic study. What is evident is due to its positive and negative connotations in society. This book identifies that it is important to debate the topic of entrepreneurship in order to understand its multi-faceted nature. This edited book includes a number of chapters that discuss multidimensional perspectives from an international perspective. This book emphasizes the geo-political frontiers related to entrepreneurship based on current debates, which includes recent global changes. This book also challenges the debatable as to whether entrepreneurship should be examined at the individual, firm, regional, or industry level. This book goes further to demonstrate that this depends on the type and nature of the study. Therefore, it is better to consider entrepreneurship in a multidimensional way that incorporates different levels of analysis. This book shows each level of analysis that can be considered from a geo-political perspective. This means including an overview of the cultural factors that influence entrepreneurial behavior. In this way, this book helps readers to understand how and why geography and politics influence entrepreneurial action. |
| business that sponsor youth sports: Encyclopedia of Sports Management and Marketing Linda E. Swayne, Mark Dodds, 2011-08-08 This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers. |
| business that sponsor youth sports: Managing Organizations for Sport and Physical Activity Packianathan Chelladurai, 2014-04-15 Managing Organizations for Sport and Physical Activity, fourth edition, presents a clear and concise treatment of managing organizations in sport and physical activity. The four functions of management--planning, organizing, leading, and evaluating--provide a general framework that represents the simplest and best approach for introducing readers to the intricacies of management. For each management function, Chelladurai presents relevant theories and their practical applications, citing those theoretical models that are most appropriate to the unique aspects of the sports industry. He uses the open systems perspective, placing organizations in the context of their environment and emphasizing the manager's role in adapting and reacting to changes in that environment. To apply theory to sport management practices, Chelladurai provides numerous examples from the fields of physical activity and sport, including professional sports, intercollegiate athletics, health and sports clubs, and recreation/fitness programs. New to the Fourth Edition A chapter on service quality, which describes the notion of quality in sport management services--from the local fitness center to the pro sport arena. It also discusses the measurement of service quality and the gaps in translating customer expectations into the desired service. A new feature providing An Expert's View, which offers additional perspectives on relevant topics contributed by scholars who research and publish in a specific area. New sidebars on current topics relevant to the field of sport management; some examples include US Track and Field's SMART goal setting as well as genes and technology of leadership. Pedagogical Aids Developing Your Perspective. Thought-provoking questions ask learners to apply theoretical information to contexts relevant to them from their current experiences or in their future careers. Managing Your Learning. Key points from each chapter enhance comprehension. Strategic Concepts. Key terms lists provide for a shared vocabulary in discussing the major concepts of management. In Brief. Short summaries of the important points in a section help crystallize concepts. To Recap. Brief boxes revisit key concepts discussed earlier in the book. Extensive references to journals, scholarly texts, and relevant websites. |
| business that sponsor youth sports: The Complete Idiot's Guide to Target Marketing Susan Friedmann, 2009-08-04 Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: • Five easy steps to identify the most lucrative niche markets • Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs • Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas • Highly-effective and low-budget advertising strategies and customer retention techniques |
| business that sponsor youth sports: Bakery Production Handbook Kirk O'Donnell, 2016-01-23 This book is for anyone interested in producing bakery products of consistent quality and low operating costs. This book is also intended to be used as a professional reference. There are many good books available about the art and science of baking. However, these other books do not help an owner or a bakery manager grow their businesses. In the baking industry, all successful businesses begin with quality products. These businesses almost always start in a kitchen, and then the company has to figure out how to keep up with the growing demand for these bakery products. Fortunately, if the company makes prudent decisions, it is possible to drive down operating costs. On the other hand, if the company cannot produce consistent quality; or if the operating costs are out of control, the company will soon be out of the baking business. This handbook should help more and more aspiring bakers sustain their success. |
| business that sponsor youth sports: The Sponsorship Handbook Pippa Collett, William Fenton, 2011-03-28 The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship. —Luis Vicente, Head of Partnerships, Manchester City Football Club An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands. —Faisal Al-Dail, Saudi Post |
| business that sponsor youth sports: Sports Marketing Matthew D. Shank, Mark R. Lyberger, 2014-10-03 Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. |
| business that sponsor youth sports: Commerce Business Daily , 1998-08 |
| business that sponsor youth sports: The Park and Recreation Professional's Handbook Amy R. Hurd, Denise M. Anderson, 2010 The Park and Recreation Professional's Handbook offers a thorough grounding in all areas of programming, leadership, operations, administration, and professionalism. It integrates foundational concepts, the latest research, and real-world examples to present readers with a complete picture of all of the skills needed for success in the field. |
| business that sponsor youth sports: Sponsorship Strategy: Practical Approaches to Powerful Sponsorships Ken Ungar, 2020-07-16 From neighborhood youth sports to major festivals to the Olympic Games, sponsorship is big business, generating an estimated $62 billion worldwide. It is now one of the most valuable tools to enhance a brand's image and promote sales. However, strategy without tactics is the slowest route to victory, and organizations risk wasting valuable resources without the right approach.Combining decades of sponsorship experience with the insights of industry insiders, Ken Ungar, president and founder of CHARGE, developed Sponsorship Strategy: Practical Approaches to Powerful Sponsorships as a resource for anyone wanting to up their sponsorship game. This book blends research-based strategies with real-world experiences to help sports organizations, nonprofits, and corporate brands achieve the best results. Sponsorship Strategy offers straightforward advice, including how to:?Identify the shared target audience for sponsorship?Evaluate the potential impact of a sponsorship property?Leverage the superpower of image transfer?Employ B2B sponsorships, corporate social responsibility, and the first-mover advantageIt provides the reader with a strategic toolbox to improve sponsorship's return-on-investment.For the professional starting out in sponsorship, this book teaches the fundamentals of effective strategy. For the sponsorship veteran, Sponsorship Strategy offers a checklist of issues vital to making every sponsorship work better. Every marketer who wants powerful sponsorships needs to read this book. |
| business that sponsor youth sports: Through My Eyes Roderick Daniel, 2006-11 Through My Eyes points out certain issues in sports from a minority perspective, addresses the chess analogy of the industry, and the need for diversity. Are minority-athletes just pawns in sports? They're the ones in the battles, but are treated like underclass-citizens after completing their athletic careers for their institutions. Opportunity is the master key for unlocking doors for diversity. It's time for a change. It's not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could've done better. The credit belongs to the man whose actually in the arena, whose face is marred by dust, sweat and blood, who strives valiantly, who errs; comes up short again and again, because there's no effort without error or shortcoming...who, at the best knows in the end the triumph of high-achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat. -Theodore Roosevelt |
| business that sponsor youth sports: International Sport Business Management James J. Zhang, Brenda G. Pitts, Lauren M. Johnson, 2021-04-12 This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy. Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa, and Asia – the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum. International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries. |
| business that sponsor youth sports: Sport Facility & Event Management Thomas J. Aicher, Brianna L. Newland, Amanda L. Paule-Koba, 2019-03-08 Sport Facility and Event Management provides readers with a working knowledge of how to manage sport facilities and how to plan, manage, implement, and evaluate sport events. The text integrates timely theoretical insights with real-world practicality and application, affording readers a strong foundation in facility and event management. The authors focus on a broad range of facilities and events, from community recreation facilities to large venues, reflecting the diversity of the industry. |
| business that sponsor youth sports: Torkildsen's Sport and Leisure Management George Torkildsen, 2005-05-06 For this new edition the book has been completely revised, bringing the subject up to date in line with recent developments. Key changes address issues surrounding government policy and public sector leisure provision, the National Lottery, global conditions such as the world economic climate and the European Union, and communication and travel advances. New content also covers: play, recreation, leisure and the needs of people leisure trends, planning and government the legacy of CCT and the introduction of Best Value management, training and operational aspect of Leisure & Recreation management Leisure and Recreation Management deals with the theory of leisure studies as well as the day-to-day practicalities of managing sport, leisure and recreation facilities, ensuring this book's continued success as a student textbook and a guide for the practitioner. |
| business that sponsor youth sports: Hispanic Customers for Life M. Isabel Valdés, 2008 Isabel Valdes' most recent book features a completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture. These new segments provide an understanding not just of acculturation, but of how the length of time in country affects the way companies should position their products for Latinos. These descriptions will help you quantify and differentiate among people who are recent arrivals in the U.S., those who are third generation and beyond, and those who are second generation. In reality, a huge share of the Latino population was born in the United States and the majority of babies born today in the U.S. have Latino parents.Hispanic Purchasing PowerThe Selig Center for Economic Growth at the University of Georgia estimates that U.S. Hispanic purchasing power increased dramatically during the 1990s and has continued to rise into the 21st century, from $212 billion in 1990 to $736 billion in 2005, a 347 percent increase over the 15 year period. By 2010, Jeffrey Humphrey, director of the Selig Center, projects Hispanic buying power will top $1 trillion. By 2050, some estimates place the value of Hispanic consumer marketplace between $2.5 and $3.6 trillion. With exciting new case studies and a focus on grassroots marketing and the internet, Ms. Valdes gives you the data and analysis you need to move your Latino marketing to the next level. |
| business that sponsor youth sports: Corporate Social Responsibility and Human Rights in Asia Robert J. Hanlon, 2014-04-16 As globalization has brought about new concerns and responsibilities for business, particularly in the realm of human rights, many multinational corporations (MNC) operating in Asia have argued that such rights are the responsibility of government. However, as globalization continues to improve market access for MNCs, it increasingly exposes them to new forms of transnational social movements, and as a result the private sector has emerged as one of the central stakeholders in the region’s human rights dialogue. Taking three of Asia’s fastest emerging economies – Cambodia, China and Thailand – as its starting point, Corporate Social Responsibility and Human Rights in Asia explores the business case for corporate social responsibility, human rights and anti-corruption in the region. In doing so, it examines how industry perceives human rights and corruption within the corporate social responsibility (CSR) paradigm, and builds on the argument that the CSR regime is a socially constructed concept. Drawing on interviews with key stakeholders including business leaders, nongovernmental organizations, international organizations and government officials, Robert Hanlon argues that industry perceives human rights as outside their sphere of influence; that divergent stakeholder interests are side-lining the human rights debate; and that human rights are increasingly ignored in the quest for profit-maximization. This leads to the conclusion that human rights and corruption will remain peripheral business issues until stakeholders find new ways of creating space for CSR engagement, and business actors will continue to marginalize the human rights issue so long as governments in the region let them. This interdisciplinary book draws on political science, business and sociological perspectives and as such, will be of great interest to students and scholars working across the fields of Asian business, corporate social responsibility and business ethics, human rights and international political economy. |
| business that sponsor youth sports: Real Sports Reporting Abraham Aamidor, 2003-09-24 Reprints over twenty selections of sports writing from print media across the United States, including beat coverage, and significant issues in sports reporting. |
| business that sponsor youth sports: Rising from the Mailroom to the Boardroom Bruce Turner, 2021-08-23 Boards and business leaders expect their key advisors to deliver fresh insights, and increasingly expect them to demonstrate foresight. To achieve what is expected, it is crucial to understand the dynamics of conversations in the boardroom and around the audit committee table. This book provides those unique perspectives. The journey from the ‘mailroom to the boardroom’ follows the story of a young banker who moved into the internal auditing profession as part of the ‘new breed’, then rose through the ranks into senior leadership and chief audit executive roles, before assuming audit committee and board roles that had an immense influence on governance, risk, compliance, and audit professionals. Success does not always follow a smooth and uneventful trajectory, and this story reflects insights from both the ups and the downs of the journey. Each chapter shares insights, better practices, case studies, practical examples, and real-life challenges and draws them together into 101 building blocks, each one providing crucial career-long learnings. The storytelling provides insights to people at all levels on the importance of positioning oneself to step into leadership roles, helps them understand how to evaluate and pursue potential career growth opportunities, provides tips on how to holistically manage and advance their career, and inspires higher-level thinking that enhances governance, risk, compliance and audit practices. |
| business that sponsor youth sports: Sponsorship in Marketing T. Bettina Cornwell, 2020-03-11 Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoring learning about audiences, strategies and objectives leveraging and activation in traditional and social media building sponsorship portfolios and rosters managing and ending relationships understanding public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management. |
| business that sponsor youth sports: Routledge Handbook of Sports Sponsorship Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill, 2006-12-05 This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is a multi million £ industry and is a key subject in degree courses in sports management and sports marketing at undergraduate and masters Packed full of real-world case studies The authors are respected, successful sports management academics, consultants and business professionals Appeals to students as well as potential professional market of CEOs, marketing directors, communications and PR executives, lawyers and brand managers |
| business that sponsor youth sports: Play Ball!: The Story of Little League Baseball¨ , With more than 4 million people participating in Little League games every year, Little League is the rite of passage into the quintessential American pastime. Play Ball! charts Little League's history from its earliest days and shows how, in many respects, its history parallels America's history. 140 illustrations. |
| business that sponsor youth sports: Leisure and Recreation Management George Torkildsen, 2005 'Leisure and Recreation Management' is essential reading for anyone interested in exploring both the theory and the practicalities of managing leisure and recreational facilities. |
| business that sponsor youth sports: Marketing to American Latinos M. Isabel Valdés, 2000 CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements. |
| business that sponsor youth sports: Sport Ethics: Applications for Fair Play Angela Lumpkin, Sharon Kay Stoll, Jennifer Beller, 2003 This book challenges you to consider ethical dilemmas in sport and find out where you stand. Featuring a strong background in the philosophy, history, and sociology of sport, it offers new perspectives on the ethical issues facing athletes today -- in youth sports, intercollegiate athletics, the Olympics, and professional sports. With its thought-provoking questions and real-life situations, this book focuses on the theme of moral reasoning and the issues of what winning really means. Book jacket. |
| business that sponsor youth sports: Power of Influence: How to Persuade Anyone to Do Anything for You Willingly and Happily James Robert, 2013-12-05 No matter if you are wanting to be able to improve your influence over the people in your daily interactions, or if you are needing to be more persuasive during your business pursuits, learning how to covertly influence and persuade people will be a useful skill. Instead of argument, get your opinion across without raising your voice, by using a variety of skills designed to subtly influence and persuade the other person, without them even realizing it. We will teach you how to very subtly use a variety of ways to get people to respond to you favorably, and they will not even realize that they are responding to anything that you have done. Stop hearing the word no and use our techniques to start hearing the word yes. |
| business that sponsor youth sports: Front Row Seat Stephen J Griffin, 2020-10-27 A portion of the proceeds from Front Row Seat will be donated to the Michael J. Fox Foundation for Parkinson's Disease research and the Positive Coaching Alliance to help coaches lead and develop America's future leaders..America's youth sports industry has changed dramatically over the past two decades. The days of playing for your town or local YMCA team, be it baseball, soccer, basketball or lacrosse were coming to an end. There would soon be an arms race - how do I get my child on the best travel team, should I hire a personal trainer, which college showcases should my child attend, should I subscribe to a recruiting service, and so on. Youth sports had become big business.An opportunity presented itself to me to invest in a sports event business and, soon, other opportunities followed. Over the next five years or so, I was invested; personally and financially in the industry. My view and approach to the youth sports market was pretty simple - first and foremost, exceed customer expectations; deliver great experiences and value; and reinforce positive values and sportsmanship. With the advent of social media, our customers became our marketers; moms, dads and kids sharing our branded content on Facebook, Twitter and Instagram, respectively. The founder of a youth sports company reached out to me and told me that he had heard good things about me and said he would like to get together and tell me more about his company. He seemed to know a fair amount about my investments and activities in the sports space. He was a bit vague about why he was contacting me, however, it felt like a good networking opportunity and you never know where meetings like this can lead. I had strong opinions about the youth sports market and a fully developed investment thesis - I was confident that there was tremendous opportunity both from an investment perspective and to provide customers with better-quality experiences. Perhaps this company would prove to be a good opportunity, a platform to execute the strategy. I agreed to meet with him. I could never have imagined what the next two years of my life would be like. I quickly found myself wrapped in a web of lies, cover-ups, and dealing with individuals driven by ego and greed. Never in my life did I think I would be dealing with an international criminal investigation led by the U.S. Department of Justice. I was fearing for my family's safety and fighting for the rights of our employees and customers all at the same time. If that wasn't enough, I was diagnosed with Parkinson's Disease.I had a front row seat to dozens of real-time business case studies; accounting issues; civil and criminal litigation; and my own path to acceptance and rediscovering what matters most. |
| business that sponsor youth sports: IEG Sponsorship Sourcebook , 2002 |
| business that sponsor youth sports: Sport Business in Leading Economies James J. Zhang, Haiyan Huang, John Nauright, 2017-12-04 From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country. |
| business that sponsor youth sports: Youth sports: participation, trainability and readiness, 2.ª Edição Manuel J. Coelho e Silva, António J. Figueiredo, Marije T. Elferink-Gemser, Robert M. Malina, 2016-03-01 Participation in sports is a major feature of daily living for children and adolescents in many countries of the world. Structures of organized programs vary within and among countries. Likewise, sport offerings and values attached to these sports vary with cultural context. Sport is also a primary source of physical activity for many children and adolescents, and is an arena in which personal and inter-personal values and behaviors are developed and nurtured. Key players in these important functions of sport are peers, coaches and parents. The volume is aimed primarily for students of Physical Education and Sport Sciences, coaches, trainers, parents and others involved in youth sport programs and in the preparation of young athletes . The content s have application to a variety of cultural contexts given the near universality of sport for youth throughout the world. The editors hope that the contributions which comprise this volume will serve to enhance the sport experiences of youth, minimize potential risks , and maximize potential benefits by educating adults who work with them in the context of sport. Robert M Malina This book addresses relevant issues within the scope of organized sports. Chapters are written by distinguished contributors with a comprehensive list of topics that under the coordination, the leadership and expertise of the editors, provided the scientific literature with an unique and in depth analysis of social, biological, cultural and related interactions. This book is published by the renowned University of Coimbra. The same University that only a short time ago began to offer a course in Physical Education and Sport under the intellectual and scientific leadership of Francisco Sobral Leal. His work in Portugal is both unique and pioneering. Here he has been able to be influential. This book, due to its quality and the nature of its topics, is thus a fine tribute to his work and culture of interaction. A tribute of science in the name of knowledge. Luis Bettencourt Sardinha |
| business that sponsor youth sports: Governance in Sport Bonnie Tiell, Kerri Cebula, 2020-02-10 Simplify the complexities of sport governance with an engaging and thought-provoking guide to how authority, policies, rules, and regulations can influence decision making in sport organizations. Governance in Sport: Analysis and Application With Web Resource examines the structure of governance within sport organizations across a breadth of levels and a variety of industry sectors to prepare students to practice principles of good governance and ethical decision making. The content is presented from three broad perspectives: (1) Students will first learn the foundation of legal and managerial practices in sport governance, encompassing ethical behavior, effective leadership, decision making, and policy development within sport organizations. (2) Once the groundwork is established, a geographical framework explores the structures and functions of regulatory agencies for sport at the local, state, national, regional, and global levels. Students will gain an appreciation for how agencies vary, as well as the differences in for-profit, nonprofit, and quasi-public sport organizations at the various levels. (3) Students will examine the nuances of sport governance across selected sectors of the sport industry. Professional sport, amateur sport, sport media, sporting goods and licensing, and fitness, wellness, and health are presented alongside the emerging and rapidly evolving sectors of sport marketing, legalized sport wagering, and esports for a realistic look at how governance is applied across different sectors. To enhance practical application, a related web resource presents 12 in-depth case studies and debates on relevant examples of governance in action within sports organizations. Each case study provides thought-provoking perspectives, authored by industry experts and scholars across sport business and academia. Students will gain real-world understanding of how governance varies across national and international levels by scrutinizing contemporary issues such as the NCAA college basketball corruption scandal, the NFL kneeling policy, Olympic host city selection, and poaching in esports. Critical thinking skills are encouraged with multiple-choice and discussion questions provided at the end of each case study. Additional learning aids also help to connect foundational knowledge to modern-day application. Governance in Action boxes highlight key concepts and provide context in relationship to recent events. Critical thinking questions encourage classroom discussion, and end-of-chapter applied activities help to solidify understanding. Providing an overview of managing sport at all levels and all sectors, Governance in Sport will help students develop an acute understanding of where power resides, how decisions are made, and the impact of those factors on the goals, purpose, and structure of sport organizations. Note: The web resource is included with all new print books and some ebooks. For ebook formats that don’t provide access, the web resource is available separately. |
How to Find Companies That Sponsor Youth Sports
Aug 19, 2024 · Many corporations offer sponsorship for sports like Nike, Adidas, Under Armour, PepsiCo, Visa, McDonald’s, and Gatorade. These companies will sponsor a youth sports team …
The 50 Best Companies to Approach for Sponsorships
Nike sponsors a range of nonprofits promoting physical activity, youth sports, and community improvement. How to Approach the Sponsor. Submit a sponsorship request via Nike’s …
How & Where to Get a Youth Sports Sponsorship - EventPipe
Mar 14, 2024 · By providing financial support, resources, and opportunities, sponsorships empower youth sports programs to thrive, enabling more young people to reap the benefits of …
Companies That Sponsor Youth Sports Teams in 2025
Learn how to find companies that sponsor youth sports teams with proven tips, outreach strategies, and tools to simplify every step.
Sponsorships and Donations | | DICK'S Sporting Goods
Sports help build character and teach life lessons that extend well beyond the playing field. DICK’S Sporting Goods proudly supports leagues, teams, athletes and outdoor enthusiasts. …
Companies That Give Grants & Sponsorships to Youth Athletes
Jan 22, 2019 · Some companies offer grants to youth athletes, which help encourage children, teens and young adults to live healthier lifestyles and participate in sports in an effort to …
The Ultimate Guide to Youth Sports Sponsorship [For Brands] - TeamSnap
The best companies for youth sports sponsorship are those that are aligned with the values and interests of young athletes and their families, such as sports apparel and equipment …
Finding Youth Sports Sponsorships [Ultimate 2025 Guide]
Mar 21, 2021 · Finding youth sports sponsors can be very hard. But it is almost always worth it. Here is our guide on how you can source more sponsorships for your youth sports team and …
A Guide to Youth Sports Sponsorships and Partnerships
Aug 8, 2023 · Amazing youth sports organizations can’t grow alone—and that’s why we turn to youth sports sponsorships and partnerships to help us maximize our full potential.
4 Winning Strategies to Land a Youth Sports Sponsorship
In this guide, we'll share four strategies to land sponsorships for your youth sports team so you can gear up for a successful season. What are youth sports sponsorships? At its core, a …
How to Find Companies That Sponsor Youth Sports
Aug 19, 2024 · Many corporations offer sponsorship for sports like Nike, Adidas, Under Armour, PepsiCo, Visa, McDonald’s, and Gatorade. These companies will sponsor a youth sports team …
The 50 Best Companies to Approach for Sponsorships
Nike sponsors a range of nonprofits promoting physical activity, youth sports, and community improvement. How to Approach the Sponsor. Submit a sponsorship request via Nike’s …
How & Where to Get a Youth Sports Sponsorship - EventPipe
Mar 14, 2024 · By providing financial support, resources, and opportunities, sponsorships empower youth sports programs to thrive, enabling more young people to reap the benefits of …
Companies That Sponsor Youth Sports Teams in 2025
Learn how to find companies that sponsor youth sports teams with proven tips, outreach strategies, and tools to simplify every step.
Sponsorships and Donations | | DICK'S Sporting Goods
Sports help build character and teach life lessons that extend well beyond the playing field. DICK’S Sporting Goods proudly supports leagues, teams, athletes and outdoor enthusiasts. …
Companies That Give Grants & Sponsorships to Youth Athletes
Jan 22, 2019 · Some companies offer grants to youth athletes, which help encourage children, teens and young adults to live healthier lifestyles and participate in sports in an effort to …
The Ultimate Guide to Youth Sports Sponsorship [For Brands] - TeamSnap
The best companies for youth sports sponsorship are those that are aligned with the values and interests of young athletes and their families, such as sports apparel and equipment …
Finding Youth Sports Sponsorships [Ultimate 2025 Guide]
Mar 21, 2021 · Finding youth sports sponsors can be very hard. But it is almost always worth it. Here is our guide on how you can source more sponsorships for your youth sports team and …
A Guide to Youth Sports Sponsorships and Partnerships
Aug 8, 2023 · Amazing youth sports organizations can’t grow alone—and that’s why we turn to youth sports sponsorships and partnerships to help us maximize our full potential.
4 Winning Strategies to Land a Youth Sports Sponsorship
In this guide, we'll share four strategies to land sponsorships for your youth sports team so you can gear up for a successful season. What are youth sports sponsorships? At its core, a …
