| buzzy page digital marketing: Plug Your Book! Steve Weber, 2007 |
| buzzy page digital marketing: Awkward Family Photos Mike Bender, Doug Chernack, 2010-11-02 With twenty-five new photographs for the eBook edition, the New York Times bestseller is now more awkward than ever Based on the hit website, AwkwardFamilyPhotos.com (“painful, regrettable, horrifyingly awesome snaps of family bonding, you will laugh so hard that people in adjoining offices will ask what’s wrong with you”—Esquire), this full color book features never-before-seen photos and hilarious personal stories covering everything from uncomfortable moments with relatives, teen angst, sibling rivalry, and family vacations from hell. Cringe at the forced poses, bad hair, and matching outfits--all prompting us to look at our own families and celebrate the fact that we're not alone. Nothing says awkward better than an uncomfortable family photograph! |
| buzzy page digital marketing: Storyscaping Gaston Legorburu, Darren McColl, 2014-01-14 How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces storyscaping as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com |
| buzzy page digital marketing: Facebook Marketing Chris Treadaway, Mari Smith, 2010-04-27 Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign. |
| buzzy page digital marketing: Fake News Melissa Zimdars, Kembrew Mcleod, 2020-02-18 New perspectives on the misinformation ecosystem that is the production and circulation of fake news. What is fake news? Is it an item on Breitbart, an article in The Onion, an outright falsehood disseminated via Russian bot, or a catchphrase used by a politician to discredit a story he doesn't like? This book examines the real fake news: the constant flow of purposefully crafted, sensational, emotionally charged, misleading or totally fabricated information that mimics the form of mainstream news. Rather than viewing fake news through a single lens, the book maps the various kinds of misinformation through several different disciplinary perspectives, taking into account the overlapping contexts of politics, technology, and journalism. The contributors consider topics including fake news as “disorganized” propaganda; folkloric falsehood in the “Pizzagate” conspiracy; native advertising as counterfeit news; the limitations of regulatory reform and technological solutionism; Reddit's enabling of fake news; the psychological mechanisms by which people make sense of information; and the evolution of fake news in America. A section on media hoaxes and satire features an oral history of and an interview with prankster-activists the Yes Men, famous for parodies that reveal hidden truths. Finally, contributors consider possible solutions to the complex problem of fake news—ways to mitigate its spread, to teach students to find factually accurate information, and to go beyond fact-checking. Contributors Mark Andrejevic, Benjamin Burroughs, Nicholas Bowman, Mark Brewin, Elizabeth Cohen, Colin Doty, Dan Faltesek, Johan Farkas, Cherian George, Tarleton Gillespie, Dawn R. Gilpin, Gina Giotta, Theodore Glasser, Amanda Ann Klein, Paul Levinson, Adrienne Massanari, Sophia A. McClennen, Kembrew McLeod, Panagiotis Takis Metaxas, Paul Mihailidis, Benjamin Peters, Whitney Phillips, Victor Pickard, Danielle Polage, Stephanie Ricker Schulte, Leslie-Jean Thornton, Anita Varma, Claire Wardle, Melissa Zimdars, Sheng Zou |
| buzzy page digital marketing: Busy Toddler's Guide to Actual Parenting Susie Allison, 2020-09-22 Susie Allison gives the achievable advice she's known around the world for on her million-follower Instagram account, Busy Toddler. From daily life to 'being two is fine' to tantrums and tattling and teaching the ABCs, let Susie give you the stress-free parenting advice you've been looking for. Susie shares real moments from raising her three kids as well as professional knowledge from her years as a kindergarten and first grade teacher. Her simple and doable approach to parenting is both uplifting and empowering ... includes over 50 of Susie's famous kid activities that have helped hundreds of thousands of parents make it to nap time and beyond. This isn't about perfect parenting. This is about actual parenting-- |
| buzzy page digital marketing: The 57 Bus Dashka Slater, 2017-10-17 The riveting New York Times bestseller and Stonewall Book Award winner that will make you rethink all you know about race, class, gender, crime, and punishment. Artfully, compassionately, and expertly told, Dashka Slater's The 57 Bus is a must-read nonfiction book for teens that chronicles the true story of an agender teen who was set on fire by another teen while riding a bus in Oakland, California. Two ends of the same line. Two sides of the same crime. If it weren’t for the 57 bus, Sasha and Richard never would have met. Both were high school students from Oakland, California, one of the most diverse cities in the country, but they inhabited different worlds. Sasha, a white teen, lived in the middle-class foothills and attended a small private school. Richard, a Black teen, lived in the economically challenged flatlands and attended a large public one. Each day, their paths overlapped for a mere eight minutes. But one afternoon on the bus ride home from school, a single reckless act left Sasha severely burned, and Richard charged with two hate crimes and facing life imprisonment. The case garnered international attention, thrusting both teenagers into the spotlight. But in The 57 Bus, award-winning journalist Dashka Slater shows that what might at first seem like a simple matter of right and wrong, justice and injustice, victim and criminal, is something more complicated—and far more heartbreaking. Awards and Accolades for The 57 Bus: A New York Times Bestseller Stonewall Book Award Winner YALSA Award for Excellence in Nonfiction for Young Adults Finalist A Boston Globe-Horn Book Nonfiction Honor Book Winner A TIME Magazine Best YA Book of All Time A Los Angeles Times Book Prize Finalist Don’t miss Dashka Slater’s newest propulsive and thought-provoking nonfiction book, Accountable: The True Story of a Racist Social Media Account and the Teenagers Whose Lives It Changed, which National Book Award winner Ibram X. Kendi hails as “powerful, timely, and delicately written.” |
| buzzy page digital marketing: R.E.D. Marketing Greg Creed, Ken Muench, 2021-06-08 Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing. |
| buzzy page digital marketing: Popular Science , 2004-12 Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better. |
| buzzy page digital marketing: Marketing Research Carl D. McDaniel, Roger Gates, 2002 Marketing Research provides comprehensive information on both the quantitative methods used in marketing research and the many considerations a manager faces when interpreting and using market research findings. Marketing research hot topics are featured, including competitive intelligence, published secondary data and the Internet, and marketing research suppliers and users. Each chapter helps you explore ethical dilemmas related to the topics discussed, the uses and needs for marketing research across business functions, and how to use the Internet to gather marketing research data in an efficient, cost-effective manner. By focusing on the managerial aspects of marketing research, this book provides you with both the tools to conduct marketing research, as well as those to interpret the results and use them effectively as a manager. |
| buzzy page digital marketing: Always Ahead im Marketing Silke Bartsch, Christian Blümelhuber, 2015-07-31 Hochkarätige Wissenschaftler und Praktiker zeigen, wie man mit einem proaktiven Marketing dem Wettbewerb vorauseilen und nachhaltig erfolgreich sein kann. Mit dem Weitblick für Innovationen und der Antizipation von latenten Kundenbedürfnissen kann es gelingen, Kunden glücklich zu machen, starke Marken aufzubauen und die digitale Transformation zu meistern: Kurz bessere Ergebnisse zu erzielen. Die Autoren stellen unterschiedliche Perspektiven, Themen und Zukunftsentwürfe vor und setzen Impulse für die Zukunft des Marketing. Festschrift für Prof. Dr. Anton Meyer |
| buzzy page digital marketing: Salt Sugar Fat Michael Moss, 2013-02-26 From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, Enough already. |
| buzzy page digital marketing: Winning at Facebook Marketing with Zero Budget Marie Page, 2016-09-28 |
| buzzy page digital marketing: Ship It Britta Lundin, 2018-05-01 CLAIRE is a sixteen-year-old fangirl obsessed with the show Demon Heart. FOREST is an actor on Demon Heart who dreams of bigger roles. When the two meet at a local Comic-Con panel, it's a dream come true for Claire. Until the Q&A, that is, when Forest laughs off Claire's assertion that his character is gay. Claire is devastated. After all, every last word of her super-popular fanfic revolves around the romance between Forest's character and his male frenemy. She can't believe her hero turned out to be a closed-minded jerk. Forest is mostly confused that anyone would think his character is gay. Because he's not. Definitely not. Unfortunately for Demon Heart, when the video of the disastrous Q&A goes viral, the producers have a PR nightmare on their hands. In order to help bolster their image within the LGBTQ+ community—as well as with their fans—they hire Claire to join the cast for the rest of their publicity tour. What ensues is a series of colorful Comic-Con clashes between the fans and the show that lead Forest to question his assumptions about sexuality and help Claire come out of her shell. But how far will Claire go to make her ship canon? To what lengths will Forest go to stop her and protect his career? And will Claire ever get the guts to make a move on Tess, the very cute, extremely cool fanartist she keeps running into? Ship It is a funny, tender, and honest look at all the feels that come with being a fan. |
| buzzy page digital marketing: Wild Symphony Dan Brown, 2023-09-19 #1 New York Times bestselling author Dan Brown makes his picture book debut with this mindful, humorous, musical, and uniquely entertaining book! The author will be donating all US royalties due to him to support music education for children worldwide, through the New Hampshire Charitable foundation. Travel through the trees and across the seas with Maestro Mouse and his musical friends! Young readers will meet a big blue whale and speedy cheetahs, tiny beetles and graceful swans. Each has a special secret to share. Along the way, you might spot the surprises Maestro Mouse has left for you- a hiding buzzy bee, jumbled letters that spell out clues, and even a coded message to solve! Children and adults can enjoy this timeless picture book as a traditional read-along, or can choose to listen to original musical compositions as they read--one for each animal--with a free interactive smartphone app, which uses augmented reality to play the appropriate song for each page when a phone's camera is held over it. |
| buzzy page digital marketing: Fudge-a-Mania Judy Blume, 2011-12-01 Part of the classic Fudge series from Judy Blume, bestselling author of Tales of a Fourth Grade Nothing! Peter Hatcher can’t catch a break. His little brother, Fudge—the five-year-old human hurricane—has big plans to marry Peter’s sworn enemy, Sheila Tubman. That alone would be enough to ruin Peter’s summer, but now his parents have decided to rent a summer home next door to Sheila the Cootie Queen’s house. Peter will be trapped with Fudge and Sheila for three whole weeks! “As a kid, Judy Blume was my favorite author, and Tales of a Fourth Grade Nothing was my favorite book.”—Jeff Kinney, author of the bestselling Wimpy Kid series Love Fudge, Peter, and Sheila? Read all the books featuring your favorite characters: Tales of a Fourth Grade Nothing Otherwise Known as Sheila the Great Superfudge Double Fudge |
| buzzy page digital marketing: Spin Sucks Gini Dietrich, 2014 Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book. |
| buzzy page digital marketing: Lean In Sheryl Sandberg, 2013-03-11 #1 INTERNATIONAL BESTSELLER • “A landmark manifesto (The New York Times) that's a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential. In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg, COO of Meta (previously called Facebook) from 2008-2022, provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home. |
| buzzy page digital marketing: Digital Marketing Ira Kaufman, Chris Horton, 2014-10-17 Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the Discover More and Play Video icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). Play Video icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at ira@entwinedigital.com. |
| buzzy page digital marketing: Crossing the Rubicon Michael C. Ruppert, 2004-09-15 The acclaimed investigative reporter and author of Confronting Collapse examines the global forces that led to 9/11 in this provocative exposé. The attacks of September 11, 2001 were accomplished through an amazing orchestration of logistics and personnel. Crossing the Rubicon examines how such a conspiracy was possible through an interdisciplinary analysis of petroleum, geopolitics, narco-traffic, intelligence and militarism—without which 9/11 cannot be understood. In reality, 9/11 and the resulting War on Terror are parts of a massive authoritarian response to an emerging economic crisis of unprecedented scale. Peak Oil—the beginning of the end for our industrial civilization—is driving the elites of American power to implement unthinkably draconian measures of repression, warfare and population control. Crossing the Rubicon is more than a story of corruption and greed. It is a map of the perilous terrain through which we are all now making our way. |
| buzzy page digital marketing: The Thousand Crimes of Ming Tsu Tom Lin, 2021-06-01 Winner of the Carnegie Medal for Excellence Finalist for the Young Lions Fiction Award A Chinese American assassin sets out to rescue his kidnapped wife and exact revenge on her abductors in this New York Times Book Review Editors' Choice: a twist on the classic western from an astonishing new voice (Jonathan Lethem). Orphaned young, Ming Tsu, the son of Chinese immigrants, is raised by the notorious leader of a California crime syndicate, who trains him to be his deadly enforcer. But when Ming falls in love with Ada, the daughter of a powerful railroad magnate, and the two elope, he seizes the opportunity to escape to a different life. Soon after, in a violent raid, the tycoon's henchmen kidnap Ada and conscript Ming into service for the Central Pacific Railroad. Battered, heartbroken, and yet defiant, Ming partners with a blind clairvoyant known only as the prophet. Together the two set out to rescue his wife and to exact revenge on the men who destroyed Ming, aided by a troupe of magic-show performers, some with supernatural powers, whom they meet on the journey. Ming blazes his way across the West, settling old scores with a single-minded devotion that culminates in an explosive and unexpected finale. Written with the violent ardor of Cormac McCarthy and the otherworldly inventiveness of Ted Chiang, The Thousand Crimes of Ming Tsu is at once a thriller, a romance, and a story of one man's quest for redemption in the face of a distinctly American brutality. In Tom Lin's novel, the atmosphere of Cormac McCarthy's West, or that of the Coen Brothers' True Grit, gives way to the phantasmagorical shades of Ray Bradbury, Charles Finney's The Circus of Dr. Lao, and Katherine Dunn's Geek Love. Yet The Thousand Crimes of Ming Tsu has a velocity and perspective all its own, and is a fierce new version of the Westward Dream. —Jonathan Lethem, author of Motherless Brooklyn |
| buzzy page digital marketing: Billboard , 1984-11-10 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
| buzzy page digital marketing: Gamification by Design Gabe Zichermann, Christopher Cunningham, 2011-08 Provides the design strategi and tactics to integrates game mechanics into any kind of consumer-facing website og mobile app |
| buzzy page digital marketing: Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show David Hooper, 2019-03-12 Is it worth doing a podcast if nobody listens? You started your podcast because you want to: - Spread an important message - Share your passion - Make money But your podcast hasn’t quite taken off like you thought it would. What happened? This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right). You’ll learn: - Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198) - What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424) - It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311. - A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210) - 9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299) - What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208! - Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229. - If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans) - Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners) - My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110) - Thinking of doing a “daily” podcast? You must read p103 before you start. - Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes) And that’s just the start … This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast. You can't build a big podcast on hope. But you can build a big podcast. And if you’re ready to do just that, read this book. |
| buzzy page digital marketing: Against the Grain , 2007 |
| buzzy page digital marketing: All Scot and Bothered Kerrigan Byrne, 2020-09-29 All Scot and Bothered is the second book in the stunning Devil You Know series by USA Today bestselling author Kerrigan Byrne! They are a dangerous duke, a fierce lord, and an infamous earl—dark, bold, brave men who know exactly what they want. And there is only one woman who can bring them to their knees... He is first and foremost—at everything. A man who’s made his own way through ruthless cunning and sheer force of will. A strong and imposing Scot who can turn on the charm but does not suffer fools. His title: Lord Chief Justice of the High Court. His name: Cassius Gerard Ramsay. His mission: To investigate the goings-on at London's most notorious gaming hell, owned and operated by one of the most intriguing and desirable women he’s ever met. IN THIS GAME OF LOVE, THE RULES DO NOT APPLY Cecelia Teague was an orphan facing a rather dire future—until a secret benefactor from her mother’s scandalous past swept into her life. Sent to a prestigious boarding school and later to university, Cecelia believed high society was at her fingertips...Then, from out of nowhere, she became the inheritor of a gambling establishment. Now Cecelia must live two lives: one as a proper lady who finds herself undeniably drawn to Lord Ramsay and the other as a savvy gaming hell owner trying to save her business from the very same man. He has no idea she is both women...and Cecelia would like to keep it that way. But what happens when consuming passion and escalating danger threaten to reveal the truth? With the Devil You Know series, Byrne once again delivers the beautifully nuanced characters and seductive storytelling her readers have come to expect.—Booklist |
| buzzy page digital marketing: The Adderall Diaries Stephen Elliott, 2010-05 In the spring of 2007, a brilliant computer programmer named Hans Reiser stands accused of murdering his estranged wife, Nina. Despite a mountain of circumstantial evidence against him, he proclaims his innocence. The case takes a twist when Nina's former lover, and Hans's former best friend, Sean Sturgeon, confesses to eight unrelated murders that no one has ever heard of.At the time of Sturgeon's confession, Stephen Elliot is paralyzed by writer's block, in the thrall of Adderall dependency, and despondent over the state of his romantic life. But he is fascinated by Sturgeon, whose path he has often crossed in San Francisco's underground S&M scene. What kind of person, he wonders, confesses to a murder he likely did not commit? One answer is, perhaps, a man like Elliott's own father.So begins a riveting journey through a neon landscape of false confessions, self-medication, and torturous sex. Set against the backdrop of a nation at war, in the declining years of the Silicon Valley tech boom and the dawn of Paris Hilton's celebrity, The Adderall Diaries is at once a gripping account of a murder trial and a scorching investigation of the self. Tough, tender, and unflinchingly honest, it is the breakout book by one of the most daring writers of his generation. |
| buzzy page digital marketing: Tweet Cute Emma Lord, 2020-01-21 One of Cosmo's Best YA Novels of All Time A fresh, irresistible rom-com from debut author Emma Lord about the chances we take, the paths life can lead us on, and how love can be found in the opposite place you expected. Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming — mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account. Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time. All’s fair in love and cheese — that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life — on an anonymous chat app Jack built. As their relationship deepens and their online shenanigans escalate — people on the internet are shipping them?? — their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected. A witty rom-com reinvention ... with deeply relatable insights on family pressure and growing up.” - Emily Wibberley and Austin Siegemund-Broka, authors of Always Never Yours and If I’m Being Honest “An adorable debut that updates a classic romantic trope with a buzzy twist. - Jenn Bennett, author of Alex, Approximately and Serious Moonlight |
| buzzy page digital marketing: The New Relationship Marketing Mari Smith, 2011-10-25 A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of relationship marketing. Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant center of influence for your customers and prospects Explains the unspoken rules of online etiquette—and the common turnoffs that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time. |
| buzzy page digital marketing: Unfriending My Ex Kim Stolz, 2015-01-06 The author presents a humourous look at her obsession with the Internet and her cellular phone, arguing that her dependence is a sign of how social media has made it difficult for her and her peers to have meaningful connections to others. |
| buzzy page digital marketing: The Death of Vishnu Manil Suri, 2012-05-07 An enthralling virtuoso debut that eloquently captures the loves and losses of a dying man 'All the elements of great storytelling are here, the mystic transports of Ben Okri with the intimate charm of Arundhati Roy ... enchanting' Sunday Tribune 'Beautifully captures with great tenderness and depth the eternal war between duty and desire. This is a love letter to Bombay and its people' Sunday Express Vishnu, the odd-job man in a Bombay apartment block, lies dying on the staircase landing. Around him the lives of the apartment dwellers unfold - the warring housewives on the first floor, the lovesick teenagers on the second, and the widower, alone and quietly grieving at the top of the building. In a fevered state Vishnu looks back on his love affair with the seductive Padmini and comedy becomes tragedy as his life draws to a close. |
| buzzy page digital marketing: Ink & Sigil Kevin Hearne, 2020-08-25 New York Times bestselling author Kevin Hearne returns to the world of his beloved Iron Druid Chronicles in a spin-off series about an eccentric master of rare magic solving an uncanny mystery in Scotland. “A terrific kick-off of a new, action-packed, enchantingly fun series.”—Booklist Al MacBharrais is both blessed and cursed. He is blessed with an extraordinary white moustache, an appreciation for craft cocktails—and a most unique magical talent. He can cast spells with magically enchanted ink and he uses his gifts to protect our world from rogue minions of various pantheons, especially the Fae. But he is also cursed. Anyone who hears his voice will begin to feel an inexplicable hatred for Al, so he can only communicate through the written word or speech apps. And his apprentices keep dying in peculiar freak accidents. As his personal life crumbles around him, he devotes his life to his work, all the while trying to crack the secret of his curse. But when his latest apprentice, Gordie, turns up dead in his Glasgow flat, Al discovers evidence that Gordie was living a secret life of crime. Now Al is forced to play detective—while avoiding actual detectives who are wondering why death seems to always follow Al. Investigating his apprentice’s death will take him through Scotland’s magical underworld, and he’ll need the help of a mischievous hobgoblin if he’s to survive. |
| buzzy page digital marketing: Horror Show Greg Kihn, 2015-08-18 A Bram Stoker Award finalist for Best First Novel: This endlessly inventive thriller pays homage to 1950s Hollywood horror films—with a demonic twist Schlock horror director Landis Woodley lives in a decaying mansion in the Hollywood Hills. When he abandoned the movie business—after being reduced to filming skin flicks and peep shows—he also left a laundry list of enemies, including the IRS. But avid fan Clint Stockbern is determined to write a piece on the alcoholic recluse for Monster magazine. Woodley agrees to the interview—for $600 in cash. As the tape recorder starts rolling, Stockbern travels back in time with Woodley. He hears recollections of Attack of the Haunted Saucer, the worst movie of all time, and Blood Ghouls of Malibu. But he really wants to know about Woodley’s masterpiece, Cadaver. Shot on location in the Los Angeles County morgue, the film was rumored to have used real corpses and everyone associated with the production has been fatally haunted since its 1957 release. But the truth is far more terrifying than Stockbern imagined. Is a dead Satanist, possessed by the devil, reaching out beyond the grave? Or is the reporter the final victim in a diabolical scheme dreamed up by mortals? Horror Show is a wild and wacky romp that sends up mid-century Hollywood horror movies and schlockmeisters Roger Corman, William Castle, and Ed Wood. |
| buzzy page digital marketing: Rock Paper Scissors Alice Feeney, 2021-09-07 INSTANT NEW YORK TIMES BESTSELLER “Feeney lives up to her reputation as the “queen of the twist”...This page-turner will keep you guessing.” —Real Simple Think you know the person you married? Think again... Things have been wrong with Mr and Mrs Wright for a long time. When Adam and Amelia win a weekend away to Scotland, it might be just what their marriage needs. Self-confessed workaholic and screenwriter Adam Wright has lived with face blindness his whole life. He can’t recognize friends or family, or even his own wife. Every anniversary the couple exchange traditional gifts--paper, cotton, pottery, tin--and each year Adam’s wife writes him a letter that she never lets him read. Until now. They both know this weekend will make or break their marriage, but they didn’t randomly win this trip. One of them is lying, and someone doesn’t want them to live happily ever after. Ten years of marriage. Ten years of secrets. And an anniversary they will never forget. Rock Paper Scissors is the latest exciting domestic thriller from the queen of the killer twist, New York Times bestselling author Alice Feeney. |
| buzzy page digital marketing: The Story of Edgar Sawtelle David Wroblewski, 2009-03-19 An Oprah's Book Club Pick A #1 New York Times Bestseller A National Bestseller Beautifully written and elegantly paced, The Story of Edgar Sawtelle is a coming-of-age novel about the power of the land and the past to shape our lives. It is a riveting tale of retribution, inhabited by empathic animals, prophetic dreams, second sight, and vengeful ghosts. Born mute, Edgar Sawtelle feels separate from the people around him but is able to establish profound bonds with the animals who share his home and his name: his family raises a fictional breed of exceptionally perceptive and affable dogs. Soon after his father's sudden death, Edgar is stunned to learn that his mother has already moved on as his uncle Claude quickly becomes part of their lives. Reeling from the sudden changes to his quiet existence, Edgar flees into the forests surrounding his Wisconsin home accompanied by three dogs. Soon he is caught in a struggle for survival—the only thing that will prepare him for his return home. |
| buzzy page digital marketing: Publish Your Family History Dina C Carson, 2015-01-23 If you have stories to share with your family, whether you have been researching a short time or a long time, this book will: * take you through the four stages of publishing projects * show you how publishing works * help you pick a project to publish * lead you through a research review to see what you have and what you still need to tell the stories in a compelling way * give you the skills to become a good storyteller * lead you through the process of editing * instruct you how to prepare your manuscript to look like it was professionally published and * help you spread the word that you have a book available Everything you need to write and publish your family history. Keywords: family history, genealogy, write a family history, write a genealogy, publish your family history, how to self-publish, book publishing, storytelling, book marketing, designing a book |
| buzzy page digital marketing: Merchants of Truth Jill Abramson, 2019-02-07 The gripping and definitive in-the-room account of the revolution that has swept the news industry over the last decade and reshaped our world. The last decade has seen the News industry face unprecedented change. The sometimes-century old institutions which were once the bastions of truth have had their dominance eroded by vast innovations in viral technology and, as millennial appetites force the industry to choose between principles of objectivity and impartiality, the survivors must confront the horrifying cost of their success: sexual scandal, fake news, the election of President Trump and the shaking of democracy. Taking us behind the scenes at four media titans - BuzzFeed, VICE, The New York Times and The Washington Post - Abramson reveals the human drama behind this shift: one involving deal-making tycoons, thrusting reporters, hard-bitten editors, egomaniacs, bullshitters, provocateurs and bullies, with some surfing and others drowning in the breaking wave of change. 'A cracking, essential read... Abramson knows where most of the bodies are buried and is prepared to draw the reader a detailed map' Guardian |
| buzzy page digital marketing: The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Bob Gilbreath, 2009-08-09 THE NEW LAW OF MARKETING “The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob’s book delivers.” Jim Stengel, former Global Marketing Officer, Procter & Gamble “Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen.” Sir Martin Sorrell, CEO, WPP “Persuasion has given way to sharing, and marketing will never be the same.” John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of The Brand Bubble ”Bob Gilbreath brilliantly shows why we’re no longer living in our fathers’ marketing era. Better yet, he details how marketing works best when it adds value to people’s lives, and he provides a playbook for success.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave “This book provides a framework and compelling examples for creating the next generation of cultureleading brands.” Mark Greatrex, Senior Vice President, Marketing Communications and Insights, The Coca-Cola Company ABOUT THE BOOK: Marketing with Meaning—The Breakthrough Strategy for Connecting with Customers! The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them. Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their business by adding value to their lives. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase. In The Next Evolution of Marketing, Gilbreath unveils a revolutionary new approach to business that fills the gaping voids left in bottom lines when people started tuning out. Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including: Samsung’s laptop and cell phone charging stations, which are now found in more than 50 airports throughout the United States Dove’s Campaign for Real Beauty and its viral video “Evolution,” which has been viewed more than 100 million times Burger King’s Xbox advergames, which helped boost the company’s profits by 40 percent in one year This first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers’ needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives. You simply cannot afford to get left behind in advertising’s “golden age” of interrupt, tell, and sell marketing. Marketing with Meaning is how your customers demand business be done today and tomorrow. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution. |
| buzzy page digital marketing: Trust Hernan Diaz, 2022-05-10 THE SUNDAY TIMES BESTSELLER WINNER OF THE 2023 PULITZER PRIZE FOR FICTION LONGLISTED FOR THE BOOKER PRIZE 2022 ONE OF BARACK OBAMA'S FAVOURITE BOOKS OF 2022 Trust is a sweeping puzzle of a novel about power, greed, love and a search for the truth that begins in 1920s New York. Can one person change the course of history? A Wall Street tycoon takes a young woman as his wife. Together, they rise to the top in an age of excess and speculation. Now a novelist is threatening to reveal the secrets behind their marriage. Who will have the final word in their story of greed, love and betrayal? Composed of four competing versions of this deliciously deceptive tale, Trust by Hernan Diaz brings us on a quest for truth while confronting the lies that often live buried in the human heart. 'One of the great puzzle-box novels . . . a page-turner' – The Telegraph 'Genius' – The Observer 'Radiant, profound and moving' – Lauren Groff, author of Matrix 'Metafiction at its best, unpredictable, clever and massively enjoyable' – The Sunday Times 'Enthralling' – Daily Mail |
| buzzy page digital marketing: The Book on Estimating Rehab Costs J. Scott, 2019-01-17 ENTIRELY REVISED AND UPDATED! Over 40,000 first edition copies sold. How much does it really cost to renovate your investment property? Learn detailed tips, tricks, and tactics to accurately budget nearly any house flipping project and investment property renovation from expert real estate investor and fix-and-flipper J Scott. Discover the tried-and-tested steps of his professional framework and methodology for precisely evaluating renovation costs in hundreds of his own successful rehab projects. Determine how to accurately estimate all the costs you are likely to face during renovation--and get all of your rehab questions answered in a single place! Whether you are preparing to walk through your very first rehab project or you're an experienced home flipper, this handbook will be your guide to identifying renovation projects, creating a scope of work, and staying on budget to ensure a timely profit! Inside, you will learn how to: -Inspect every aspect of a property to create your renovation scope -Decide which upgrade options provide the biggest bang for your buck -Identify the 150+ most common renovations you'll likely encounter -See big problems (like mold and termites!) and quickly fix them -Assign accurate prices to every rehab task to build a detailed budget -Determine which contractors are best for certain repairs or projects -Break down the top 25 basic components of a renovation -And so much more! You don't need to be a contractor to flip houses, but you do need to know the fundamentals of budgeting and pricing your renovation--including everything from cosmetic renovations to complex installations and upgrades. This book gives you the estimation tools needed to produce the income you desire on your first--or next--investment deal! |
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