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| business wars google podcast: The Art of Business Wars David Brown, Business Wars, 2021-04-15 Based on the chart-topping BUSINESS WARS podcast re-imagined using Sun Tzu's THE ART OF WAR as a guide, THE ART OF BUSINESS WARS features stories and lessons from history's greatest business rivalries revealing why some companies triumph while others crumble. Business is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately, one side triumphs - and victory is all that matters. In The Art of Business Wars, David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu's insights and pragmatic advice. Each rivalry tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting needs. The goal? Stay ahead of the competition and emerge victorious. By compiling powerful insights uncovered over hundreds of podcast episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue rich in popular history. The stories in The Art of Business Wars will inspire you, and the lessons you can draw from them - about determination, ingenuity, patience, grit, subtlety, and other traits that contribute to a victorious enterprise - are invaluable, whether you're a creative freelancer or the CEO of a multinational manufacturer. |
| business wars google podcast: The Art of Business Wars David Brown, 2021-04-13 Based on the chart-topping Business Wars podcast, stories and lessons from history’s greatest business rivalries. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble. Business is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately, one side triumphs—and victory is all that matters. David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu’s insights and pragmatic advice. Each rivalry he examines tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting societal needs. The goal? Stay ahead of the competition and emerge victorious as an industry titan. By compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue that uses popular history as a hook to lure readers in. The stories in The Art of Business Wars are fascinating, but the lessons we draw from them—about determination, ingenuity, patience, grit, subtlety, and other traits that contribute to a victorious enterprise—are invaluable, whether you're a software-slinging freelancer or the CEO of a multinational manufacturer. |
| business wars google podcast: Traffic Secrets Russell Brunson, 2023-07-25 Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell. |
| business wars google podcast: Storizen Magazine May 2021 | The Ultimate Face Switch Pria Raiyani, Saurabh Chawla, 2021-05-20 The time that is lost is gone forever! Sometimes, one gets lost in moments of time. The random thought brought me closer to one of the incidents in my life when I was not even myself (at least I suppose so). Combining the thoughts, we bring you a double treat. Firstly, we needed to know your story of the time when you were lost, so the theme for this month was born. It is said that the Phoenix rises from its ashes. The second treat we have got is the Feature Story for this month. Have you ever experienced a sudden change in the behavior of someone with whom you have interacted for a long time? Giving this thought a story, Pria shares her take on The Ultimate Face Switch: Hero or Villain? Do check it out on Page 8! We are super proud to collaborate with the team ENACTUS of the Kirori Mal College, Delhi University who are doing awesome work of creating Pens out of Paper. Sounds cool right? Do Check out the story inside! Health and Fitness Enthusiasts, we have you covered as well. We have included two articles for you. They will definitely help you in losing weight and keep your body and mind in balance. Storizen Magazine May 2021 is LIVE NOW! |
| business wars google podcast: 流量密碼 羅素•布朗森, 2022-08-31 ★★★流量就是一切財富的基礎！★★★ 只要這個星球上還存在人類， 商品有人賣有人買，這點就永遠不會改變。 瞄準夢想客戶，人人都能靠流量為自己加薪再加薪！ １人創業、團隊合作、企業大軍，各種規模都適用的最強流量開挖術！ 百萬訂閱╳鐵粉經濟╳流量無限╳電商爆品 「流量是所有公司的命脈，是生意維持繁榮的祕密。我希望提供給你一個框架，你可以用它從任何平台獲得流量，不論是今天、明天或永遠。」──羅素．布朗森 鎖定客群＋流量開挖＝引爆流量、稱霸市場！ 就是這麼簡單。 成功培訓超過1,000,000名創業者的網路企業名家布朗森 完整揭示以「流量密碼」創造千萬營收的超•級•金•律！ 系統化教你把流量變留量，化人流為金流！ 各行各業各路人，365行繁榮的背後流量變現必備指南── •什麼是流量？如何找到網路上看不見的「流量」？ •我是個專家，也有很棒的產品，為什麼客戶數字就是停滯不前、陷入瓶頸？ •從追蹤、訂閱、鐵粉經濟，該如何把流量化為財富？甚至引爆無限流量，享受複利的喜悅？ •面對千變萬化的平台，我該個別制定不同網路行銷策略嗎？ •臉書、IG、YOUTUBE、GOOGLE，平台無數種，選擇哪個戰場打入最有利？ •真的能運用「流量密碼」打造穩定的贏利結構，任何平台一招萬用？ 流量的終極祕密是，你不必真的創造出流量。 因為你的夢想客戶早就已經聚集在網路上的某個地方了。 大多數企業家面臨的最大問題不是創造出令人驚嘆的產品或服務，而是沒能讓未來的客戶發現他們的存在。每年都有數以萬計的企業剛成立就失敗，因為這些創業家並不理解這一項基本技能：讓流量（或人）找到你的藝術和科學。 流量就是人，獲取流量的第一步，不是埋頭研究搜尋引擎最佳化關鍵字、或什麼演算法漏洞，而是先好好想想你的理想觀眾╱夢想客戶是什麼樣子？本書作者將傳遞一套淬鍊十五年的超級行銷心法，無論網路與社群平台如何變化，都能找出符合你產品設定的夢幻顧客，並毫不保留的全部挖出來！讀完本書，你將徹底掌握為業務、產品或網站帶來源源不絕流量與夢幻客戶的吸粉大法！從今天開始，實踐流量致富的真義！ 掌握源源不絕的流量開挖術， 讓你的網站和銷售漏斗裝滿你的夢想客戶。 ★只要地球上還有人，就一定會有用的流量法則★ 找出你的夢想客戶：你應該要對這群客戶有清楚的輪廓，而且要比他們自己更了解他們。 建立你的夢想百大清單（Dream 100）：流量早就在市場上了，你的目標流量聚集在哪裡？ 把別人的流量變成自己的流量：與夢想百大交涉，努力打入市場賺流量，或花錢進場控制流量。 讓流量填滿你的漏斗：打造自有流量池，從此擁有源源不絕的流量，每天為自己加薪再加薪！ 無論是想克服行銷瓶頸、拓展業務規模、品牌經營，甚至是打造電商爆品，渴望一夕爆紅成為百萬訂閱的超夯自媒體，通通適用！在本書中，作者將會分享20個流量密碼心法，具體傳授你所有應該要具備的贏利思維。真的，只要你懂得偷流量，任何平台都會火！ |
| business wars google podcast: Tractor Wars Neil Dahlstrom, 2022-01-11 Mr. Dahlstrom...has written a superb history of the tractor and this long-forgotten period of capitalism in U.S. agriculture. We now know the whole story of when farming, business and the free-market economy diverged, divided and conquered. —Wall Street Journal Discover the untold story of the “tractor wars,” the twenty-year period that introduced power farming—the most fundamental change in world agriculture in hundreds of years. Before John Deere, Ford, and International Harvester became icons of American business, they were competitors in a forgotten battle for the farm. From 1908-1928, against the backdrop of a world war and economic depression, these brands were engaged in a race to introduce the tractor and revolutionize farming. By the turn of the twentieth century, four million people had left rural America and moved to cities, leaving the nation’s farms shorthanded for the work of plowing, planting, cultivating, harvesting, and threshing. That’s why the introduction of the tractor is an innovation story as essential as man’s landing on the moon or the advent of the internet—after all, with the tractor, a shrinking farm population could still feed a growing world. But getting the tractor from the boardroom to the drafting table, then from factory and the farm, was a technological and competitive battle that until now, has never been fully told. A researcher, historian, and writer, Neil Dahlstrom has spent decades in the corporate archives at John Deere. In Tractor Wars, Dahlstrom offers an insider’s view of a story that entwines a myriad of brands and characters, stakes and plots: the Reverend Daniel Hartsough, a pastor turned tractor designer; Alexander Legge, the eventual president of International Harvester, a former cowboy who took on Henry Ford; William Butterworth and the oft-at-odds leadership team at John Deere that partnered with the enigmatic Ford but planned for his ultimate failure. With all the bitterness and drama of the race between Ford, Dodge, and General Motors, Tractor Wars is the untold story of industry stalwarts and disruptors, inventors, and administrators racing to invent modern agriculture—a power farming revolution that would usher in a whole new world. |
| business wars google podcast: Podcasting in a Platform Age John L. Sullivan, 2024-01-25 Podcasting in a Platform Age explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form. Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of media corporations. Legacy radio and new media platform giants like Google, Apple, Amazon, and Spotify are also making big (and expensive) moves in the medium by acquiring content producers and hosting platforms. This book focuses on three major aspects of this transformation: formalization, professionalization, and monetization. Through a close read of online and press discourse, analysis of podcasts themselves, participant observations at podcast trade shows and conventions, and interviews with industry professionals and individual podcasters, John Sullivan outlines how the efforts of industry players to transform podcasting into a profitable medium are beginning to challenge the very definition of podcasting itself. |
| business wars google podcast: Evolution of Business Dr. Smita Kalokar I Amruta Mahalle I Dr. Ajay Pethe , 2022-09-11 The evolution of trade and business can be traced back to the earliest civilizations where fulfilling basic human needs like food, clothing, healthcare, and education required engaging in various forms of commerce. Over time, business practices have undergone significant transformations, leading to the modern form of business we witness today. To provide students in Management & Commerce programs with an understanding of this evolution, a textbook on the subject of Evolution of Business has been developed. The textbook covers a comprehensive syllabus, starting from the fundamentals and progressing to more complex topics. The concepts are explained using relevant examples and diagrams to enhance reader engagement. It is important to note that the material is designed to cater to exam-oriented study requirements. Students are encouraged to attend regular classroom sessions and utilize reference books available in the library for a more in-depth understanding of the subject matter. The development of the textbook would not have been possible without the valuable contributions from various sources. Special acknowledgement is given to the websites of IGNOU (www.egyankosh.ac.in), Wikipedia (www.wikipedia.com), and the numerous authors whose writings served as the foundation for this book. Their contributions are gratefully acknowledged. However, the authors recognize that there is always room for improvement. They welcome suggestions from readers to make the study material more interesting and meaningful. Readers are encouraged to email their queries and doubts to the authors at tmcnagpur@gmail.com, and the authors are committed to providing immediate assistance. In conclusion, the textbook on the Evolution of Business aims to provide students with an overview of how trade and business practices have evolved throughout history. By studying this subject, students can gain insights into the development of modern business and its significance in meeting human needs. Authors: |
| business wars google podcast: Multinational Corporations and Organization Theory Christoph Dörrenbächer, Mike Geppert, 2017-02-24 This volume covers a range of on-going and newly emerging debates in the study of multinational companies (MNCs). A key aim is to consolidate and make available in one place new conceptual, methodological and critical MNC research. |
| business wars google podcast: Podcast Journalism David Dowling, 2024-03-19 Podcasting’s stratospheric rise has inspired a new breed of audio reporting. Offering immersive storytelling for a binge-listening audience as well as reaching previously underserved communities, podcasts have become journalism’s most rapidly growing digital genre, buoying a beleaguered news industry. Yet many concerns have been raised about this new medium, such as the potential for disinformation, the influence of sponsors on content, the dominance of a few publishers and platforms, and at-times questionable adherence to journalistic principles. David O. Dowling critically examines how podcasting and its evolving conventions are transforming reporting—and even reshaping journalism’s core functions and identity. He considers podcast reporting’s most influential achievements as well as its most consequential ethical and journalistic shortcomings, emphasizing the reciprocal influences between podcasting and traditional and digital journalism. Podcasting, both as a medium and a business, has benefited from the blurring of boundaries separating news from entertainment, editorial from advertising, and neutrality from subjectivity. The same qualities and forces that have allowed podcasting to bypass the limitations of traditional categories, expand the space of social and political discourse, and provide openings for marginalized voices have also permitted corporations to extend their reach and far-right firebrands to increase their influence. Equally attentive to the medium’s strengths and flaws, this is a vital book for all readers interested in how podcasting has changed journalism. |
| business wars google podcast: Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show David Hooper, 2019-03-12 Is it worth doing a podcast if nobody listens? You started your podcast because you want to: - Spread an important message - Share your passion - Make money But your podcast hasn’t quite taken off like you thought it would. What happened? This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right). You’ll learn: - Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198) - What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424) - It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311. - A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210) - 9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299) - What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208! - Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229. - If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans) - Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners) - My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110) - Thinking of doing a “daily” podcast? You must read p103 before you start. - Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes) And that’s just the start … This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast. You can't build a big podcast on hope. But you can build a big podcast. And if you’re ready to do just that, read this book. |
| business wars google podcast: You Will Own Nothing Carol Roth, 2023-07-18 The New York Times bestselling author and entrepreneur investigates what would happen if a new financial world order took hold, one in which global elites own everything and you own nothing—and yet you are somehow happy. When Carol Roth first heard that one of the World Economic Forum’s predictions for 2030 was “You will own nothing, and be happy,” she thought it was an outlandish fantasy. Then, she researched it. What she found was that a number of businesses, governments, and global elites share a vision of a future that sounds utopian: Everyone will have everything they need, and no one will own anything. From declines in home and vehicle ownership to global inflation and government spending, many of the trends of modern life reveal that a new world that is emerging—one in which Western citizens, by choice or by circumstance, increasingly do not own possessions or accumulate wealth. It’s the perfect economic environment for the rich and powerful to solidify their positions and prevent anyone else from getting ahead. In You Will Own Nothing ̧ Roth reveals how the agendas of Wall Street, world governments, international organizations, socialist activists, and multinational corporations like Blackrock all work together to reduce the power of the dollar and prevent millions of Americans from taking control of their wealth. She shows why owning fewer assets makes you poorer and less free. This book is essential guide to protecting your hard-earned wealth for the coming generations. |
| business wars google podcast: Tricks of the Podcasting Masters Rob Walch, Mur Lafferty, 2006-05-22 Have you figured out the basics of making a podcast, but now want to make a great podcast, and possibly make some money? Tricks of the Podcasting Masters holds the answers to questions such as: How do I interact with listeners and get them to come back next week? How do I conduct a great interview over the phone? How do I attract sponsors? How do I stay motivated? The authors share their experiences with the 'casts they've produced regularly since podcasting began, including podCast411 and Geek Fu Action Grip, and draw from more than 100 interviews with podcasting's stars. With this book, you will be able to take your craft to the next level and create a business around your podcasts. |
| business wars google podcast: Represent June Diane Raphael, Kate Black, 2019-09-03 “Over the last few years we’ve seen a remarkable surge of women running for office, and even better, winning. Running takes courage, passion, and commitment, but it also takes books like this. June and Kate have created a wonderful resource for women as they think about taking the leap.”—Hillary Rodham Clinton Turn “can I do this?” into “yes, I can!” Join the growing wave of women leaders with Represent, an energetic, interactive, and inspiring step-by-step guide showing how to run for the approximately 500,000 elected offices in the US. Written with humor and honesty by writer, comedian, actress, and activist June Diane Raphael and Kate Black, former chief of staff at EMILY’s list, Represent is structured around a 21-point document called “I’m Running for Office: The Checklist.” Doubling as a workbook, Represent covers it all, from the nuts and bolts of where to run, fundraising, and filing deadlines, to issues like balancing family and campaigning, managing social media and how running for office can work in your real life. With infographics, profiles of women politicians, and wisdom and advice from women in office, this is a must-own for any woman thinking of joining the pink wave. |
| business wars google podcast: How the Internet Happened: From Netscape to the iPhone Brian McCullough, 2018-10-23 A Library Journal Best Book of the Year Tech-guru Brian McCullough delivers a rollicking history of the internet, why it exploded, and how it changed everything. The internet was never intended for you, opines Brian McCullough in this lively narrative of an era that utterly transformed everything we thought we knew about technology. In How the Internet Happened, he chronicles the whole fascinating story for the first time, beginning in a dusty Illinois basement in 1993, when a group of college kids set off a once-in-an-epoch revolution with what would become the first “dotcom.” Depicting the lives of now-famous innovators like Netscape’s Marc Andreessen and Facebook’s Mark Zuckerberg, McCullough also reveals surprising quirks and unknown tales as he tracks both the technology and the culture around the internet’s rise. Cinematic in detail and unprecedented in scope, the result both enlightens and informs as it draws back the curtain on the new rhythm of disruption and innovation the internet fostered, and helps to redefine an era that changed every part of our lives. |
| business wars google podcast: The Oxford Handbook of Radio and Podcasting Michele Hilmes, Andrew J Bottomley, Associate Professor of Media Studies Andrew J Bottomley, 2024 The Oxford Handbook of Radio and Podcasting provides a concise yet in-depth overview of the development of radio as a creative and cultural form, from early broadcasting to the digital present. Organized around major aspects of radio's social and political impact - on the arts, on news and documentary, on community, nation, identity, and culture - it draws on contributors from interdisciplinary backgrounds and many nationalities to explore the world of sound-based communication across a century of practice. Links are provided to illustrative sound clips in many chapters, along with chapter-by-chapter audiographies offering digital links to enable further listening. |
| business wars google podcast: The Rowman & Littlefield Handbook of Media Management and Business L. Meghan Mahoney, Tang Tang, 2020-12-15 The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization. |
| business wars google podcast: Encyclopedia of Video Games [3 volumes] Mark J. P. Wolf, 2021-05-24 Now in its second edition, the Encyclopedia of Video Games: The Culture, Technology, and Art of Gaming is the definitive, go-to resource for anyone interested in the diverse and expanding video game industry. This three-volume encyclopedia covers all things video games, including the games themselves, the companies that make them, and the people who play them. Written by scholars who are exceptionally knowledgeable in the field of video game studies, it notes genres, institutions, important concepts, theoretical concerns, and more and is the most comprehensive encyclopedia of video games of its kind, covering video games throughout all periods of their existence and geographically around the world. This is the second edition of Encyclopedia of Video Games: The Culture, Technology, and Art of Gaming, originally published in 2012. All of the entries have been revised to accommodate changes in the industry, and an additional volume has been added to address the recent developments, advances, and changes that have occurred in this ever-evolving field. This set is a vital resource for scholars and video game aficionados alike. |
| business wars google podcast: The Art of Business Wars David Brown, 2021-04-13 Based on the chart-topping Business Wars podcast, stories and lessons from history's greatest business rivalries. Using Chinese military genius Sun Tzu's strategies as a guide, Brown examines why some companies triumph while others crumble. Business is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately, one side triumphs--and victory is all that matters. David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu's insights and pragmatic advice. Each rivalry he examines tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting societal needs. The goal? Stay ahead of the competition and emerge victorious as an industry titan. By compiling powerful insights uncovered over hundreds of episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue that uses popular history as a hook to lure readers in. The stories in The Art of Business Wars are fascinating, but the lessons we draw from them--about determination, ingenuity, patience, grit, subtlety, and other traits that contribute to a victorious enterprise--are invaluable, whether you're a software-slinging freelancer or the CEO of a multinational manufacturer. |
| business wars google podcast: Selling the Sacred Mara Einstein, Sarah McFarland Taylor, 2024-03-01 There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society? Social and technological changes rapidly and continuously reframe religious and marketing landscapes. Crossfit is a “cult.” Televangelists use psychographics and data marketing. QAnon is a religion and big business. These are some of the examples highlighted in this collection, which engages themes related to capitalist narratives, issues related to gender and race, and the intersection of religion, politics, and marketing, among other key issues. The innovative contributors examine the phenomenon of selling the sacred, providing a better understanding of how marketing tactics, married with religious content, influence our thinking and everyday lives. These scholars bring to light how political, economic, and ideological agendas infuse the construction and presentation of the “sacred,” via more traditional religious institutions or consumer-product marketing. By examining religion and marketing broadly, this book offers engaging tools to recognize and unpack what gets sold as “sacred,” what’s at stake, and the consequences. A go-to resource for those working in marketing studies, religious studies, and media studies, Selling the Sacred is also a must-read for religious and marketing professionals. |
| business wars google podcast: Idiot Engineering Alfred Boediman, Ridi Ferdiana, 2020-12-17 We all, especially software engineers, are on a journey of enhancing Artificial Intelligence (AI). Some of us have even dedicated our lives to it. Every part of the journey is astonishing, including the challenges we encounter. Our struggles sometimes lead to ineffective outcomes, and because of this, some people consider what we are doing, or what we have done, boring or even idiotic. Nevertheless, this journey would not be fulfilling without all the highs and lows. Whether or not we agree with it, AI is here and here to stay. What we need to do is embrace Artificial Intelligence, and we need to enjoy the journey! But how do we enjoy it? This book will help us do that by explaining the definition of AI, the potentials and the risks of AI, how to work on AI, how to utilize AI, and how to increase AI literacy through education! |
| business wars google podcast: Marketing Trends 2020 thunder::tech, 2019-11-11 Accelerate your brand Forward into the FUTURE! Our new 24-page magazine is filled with actionable insights around marketing trends that directly impact your business. Learn how to take your brand Direct to the Consumer, use modern methods to Market Your HR department, stay on top of Digital Commerce advancements, choose the right Digital Experience Platform for your needs and more. Download your copy right now! |
| business wars google podcast: The SAGE Encyclopedia of Journalism Gregory A. Borchard, 2022-01-28 Journalism permeates our lives and shapes our thoughts in ways that we have long taken for granted. Whether it is National Public Radio in the morning or the lead story on the Today show, the morning newspaper headlines, up-to-the-minute Internet news, grocery store tabloids, Time magazine in our mailbox, or the nightly news on television, journalism pervades our lives. The Encyclopedia of Journalism covers all significant dimensions of journalism, such as print, broadcast, and Internet journalism; U.S. and international perspectives; and history, technology, legal issues and court cases, ownership, and economics. The encyclopedia will consist of approximately 500 signed entries from scholars, experts, and journalists, under the direction of lead editor Gregory Borchard of University of Nevada, Las Vegas. |
| business wars google podcast: The Procrastination Economy Ethan Tussey, 2020-04-01 2018 Outstanding Academic Title, given by Choice Magazine How mobile devices make our in-between moments valuable to media companies while also providing a sense of control and connection In moments of downtime – waiting for a friend to arrive or commuting to work – we pull out our phones for a few minutes of distraction. Just as television reoriented the way we think about living rooms, mobile devices have taken over the interstitial spaces of our everyday lives. Ethan Tussey argues that these in-between moments have created a procrastination economy, an opportunity for entertainment companies to create products, apps, platforms, subscription services, micropayments, and interactive opportunities that can colonize our everyday lives. But as businesses commoditize our free time, and mobile devices become essential tools for promotion, branding and distribution, consumers are using these devices as a means of navigating public and private space. These devices are not just changing the way we spend and value our time, but also how we interact with others and transform our sense of the politics of space. By examining the four main locations of the procrastination economy—the workplace, the commute, the waiting room, and the “connected” living room—Ethan Tussey illuminates the relationship between the entertainment industry and the digitally empowered public. |
| business wars google podcast: Mobile Marketing Daniel Rowles, 2017-02-03 Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template. |
| business wars google podcast: The Value Gap Courtney Brannon Donoghue, 2023-08-08 How female directors, producers, and writers navigate the challenges and barriers facing female-driven projects at each stage of filmmaking in contemporary Hollywood. Conversations about gender equity in the workplace accelerated in the 2010s, with debates inside Hollywood specifically pointing to broader systemic problems of employment disparities and exploitative labor practices. Compounded by the devastating #MeToo revelations, these problems led to a wide-scale call for change. The Value Gap traces female-driven filmmaking across development, financing, production, film festivals, marketing, and distribution, examining the realities facing women working in the industry during this transformative moment. Drawing from five years of extensive interviews with female producers, writers, and directors at different stages of their careers, Courtney Brannon Donoghue examines how Hollywood business cultures “value” female-driven projects as risky or not bankable. Industry claims that “movies targeting female audiences don’t make money” or “women can’t direct big-budget blockbusters” have long circulated to rationalize systemic gender inequities and have served to normalize studios prioritizing the white male–driven status quo. Through a critical media industry studies lens, The Value Gap challenges this pervasive logic with firsthand accounts of women actively navigating the male-dominated and conglomerate-owned industrial landscape. |
| business wars google podcast: Podcasting For Dummies Tee Morris, Chuck Tomasi, 2020-11-10 Add your voice to the podcasting revolution! The world is tuning into podcasts in larger and larger numbers. When you’re ready to add your own voice to the mix, this book will help you find your niche. Featuring top tech information, production insight, and promotional tips, this best-selling podcasting reference shares the latest on podcasting trends and new audience demographics. Written by a pair of podcasting pioneers, Podcasting For Dummies will help you refine your podcast idea, identify your audience, and get the scoop on how to record, edit, and share your work. You’ll also learn how to apply the methods top podcasters monetize and market their work. Record your voice and conduct high-quality interviews for your new or existing podcast Edit, upload, and share podcast episodes online—and find people who will listen Learn how to make money as a podcaster or live streamer Discover interesting and original podcasts to inspire your own work Podcasting for Dummies is your friendly tutor in the art of audio content creation. So start talking! |
| business wars google podcast: Guía del emprendedor serio Miguel Angel V. R., 2019-10-14 Evaluar ideas de negocio, obtener financiación, contratar, despedir, optimizar y más. Este libro contiene los esenciales para quien tenga intención de emprender seriamente ¿Pero exactamente qué significa emprender seriamente? Significa que estás dispuesto a dedicar lo necesario para hacer un negocio funcional, automático y rentable. Pero el problema principal de todo esto es precisamente eso, dedicar lo necesario. Requiere sacrificios que sinceramente a nadie le gustaría hacer. Interponer el tiempo que le dedicas a tu empresa, sobre el tiempo que le dedicabas a tu familia; invertir el dinero de tus vacaciones, por dinero para asistir a algún curso; tener una carga de labores mucho mayor a cualquier trabajo en los que hayas estado, todo esto sin la garantía de obtener algo a final de cuentas. El propósito de este libro es brindarte una estructura adaptable y sólida para empezar tus proyectos empresariales, tratando múltiples problemas con sus respectivas alternativas. Debo resaltar que este libro NO es para todos; no es para quienes traten sus proyectos como un “pasatiempo”, como una fuente de ingresos extra al final de cada mes. Es para gente comprometida a poner sus proyectos empresariales como una de las prioridades más importantes en su vida, inclusive como la prioridad más importante. Si no es tu caso, entonces este libro no es para ti, déjalo, seguro encontraras una mejor manera de utilizar tu tiempo. |
| business wars google podcast: Podcast S/A Rodrigo Tigre, 2021-11-27 Com uma história de apreço quase centenária pelo rádio, o Brasil está ressignificando sua relação com o áudio com a popularização dos podcasts. Não à toa, o país já é o segundo maior mercado mundial em consumo deste tipo de programa e, ao mesmo tempo, o que mais cria episódios nesse formato em todo o planeta. Em Podcast S/A, Rodrigo Tigre, country manager da Cisneros Interactive – uma das maiores empresas de publicidade em plataformas digitais do mundo –, traça um panorama da história do áudio e do podcast no Brasil, tornando esta obra uma leitura imprescindível para quem curte o formato e deseja aprender mais sobre ele. O livro contém entrevistas com: Ale Santos – Infiltrados no Cast Caio Corraini – Games on the Rocks Carlos Merigo – Brain Cast Cris Bartis – Mamilos Cris Dias – Radar Pop Danilo Medeiros – Digital Minds Guga Mafra – Gugacast Guilherme Figueiredo – Globo Gustavo Carriconde – ResumoCast Ivan Mizanzuk – Projeto Humanos Leo Lopes – Rádiofobia Luciano Pires – Café Brasil Paulo Ozaki – Agro Resenha Rogério Coimbra – Mundo Agro Rogério Montanare – Rapaduracast |
| business wars google podcast: The Gutenberg Parenthesis Jeff Jarvis, 2023-06-01 PROSE AWARDS MEDIA ADN CULTURAL STUDIES FINALIST 2024 The Gutenberg Parenthesis traces the epoch of print from its fateful beginnings to our digital present – and draws out lessons for the age to come. The age of print is a grand exception in history. For five centuries it fostered what some call print culture – a worldview shaped by the completeness, permanence, and authority of the printed word. As a technology, print at its birth was as disruptive as the digital migration of today. Now, as the internet ushers us past print culture, journalist Jeff Jarvis offers important lessons from the era we leave behind. To understand our transition out of the Gutenberg Age, Jarvis first examines the transition into it. Tracking Western industrialized print to its origins, he explores its invention, spread, and evolution, as well as the bureaucracy and censorship that followed. He also reveals how print gave rise to the idea of the mass – mass media, mass market, mass culture, mass politics, and so on – that came to dominate the public sphere. What can we glean from the captivating, profound, and challenging history of our devotion to print? Could it be that we are returning to a time before mass media, to a society built on conversation, and that we are relearning how to hold that conversation with ourselves? Brimming with broader implications for today's debates over communication, authorship, and ownership, Jarvis' exploration of print on a grand scale is also a complex, compelling history of technology and power. |
| business wars google podcast: The Military Legacy of Alexander the Great Michael P. Ferguson, Ian Worthington, 2023-11-28 Placing Alexander the Great’s leadership, command skills, and grand strategy within the context of twenty-first century military challenges, and thus showing continuities in leadership and warfare since his time, this volume demonstrates how and why Alexander is relevant to the modern world by emphasizing the need for human leadership in our digital era. Not only does this volume explore Alexander’s rich military history, but also it provides a robust exploration of the twenty-first century security environment. Theorists and policy-makers will gain insight into how Alexander’s story informs our thinking about peace, war, and strategy, while practitioners and educators will encounter ways to improve their approaches to leader development and building curricula. Ferguson and Worthington set forth these lessons in a thematic framework that organises Alexander’s reign into distinct parts, together with chapters discussing the lessons and warnings he brings to the modern world. Twenty-fifth National Security Advisor to the President of the United States, Lt. Gen. H. R. McMaster, provides a thoughtful conclusion to this fascinating volume. Alexander’s timeless campaigns remain as germane to this age as any other and demonstrate the critical importance of dynamic leadership and historical studies in an era increasingly dominated by the culture of technology. The Military Legacy of Alexander the Great is expertly written for students and scholars in a variety of disciplines, including Classics, Ancient History, Modern History, Peace Studies, and Military Studies. It is also of great interest to senior defence leaders, military academies, leadership- and management-focused academic programmes, intelligence organizations, and senior service colleges. The volume is also suitable for the general reader interested in warfare, military history, and history more broadly. |
| business wars google podcast: Business World , 2008-05 |
| business wars google podcast: Cultures of Growth Mary C. Murphy, 2024-03-12 ‘Required reading for anyone who has wondered how to create a culture that supports innovation, risk-taking, integrity and inclusion. I simply loved this book!’ ANGELA DUCKWORTH, bestselling author of Grit In her multi-million-copy bestseller Mindset Carol Dweck coined the terms ‘fixed’ and ‘growth’ mindset, transforming our view of individual success. In a fixed mindset, talent and intelligence are viewed as predetermined traits, while in a growth mindset, talent and intelligence can be nurtured, In Cultures of Growth, award-winning social psychologist Mary C. Murphy argues that mindset transcends individuals. Drawing on compelling examples from her work with Fortune 500 companies, startups and schools, she shows how we can all create a growth mindset culture. Murphy’s original decade-long research reveals that organisations and teams more geared toward growth inspire deeper learning, spark collaboration, spur innovation, and build trust necessary for risk-taking and inclusion. They are also less likely to cheat, cut corners, or steal each other’s ideas. And they’re more likely to achieve top results. In these cultures, great ideas come from people from all backgrounds and at all levels - not just those anointed as brilliant or talented. In a world where success seems reserved for a chosen few, Cultures of Growth unveils a radically different approach to creating organisations that inspire learning, growth, and success at all levels. |
| business wars google podcast: Mass Communication Ralph E. Hanson, 2018-11-15 An entertaining, informative and thoughtful mass media text that keeps students engaged. —Charles W. Little Jr., Santa Ana College Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today. A Complete Teaching & Learning Package SAGE Premium Video Included in the interactive eBook! SAGE Premium Video tools and resources boost comprehension and bolster analysis. Preview a video now. Interactive eBook Includes access to SAGE Premium Video, multimedia tools, and much more! Save when you bundle the interactive eBook with the new edition. Order using bundle ISBN: 978-1-5443-5323-4. Learn more. SAGE coursepacks FREE! Easily import our quality instructor and student resource content into your school’s learning management system (LMS) and save time. Learn more. SAGE edge FREE online resources for students that make learning easier. See how your students benefit. SAGE lecture spark Spark lively classroom discussion around current events. Learn more about free lecture launchers. Author blog Get the latest industry news, tips for teaching the Mass Communication course, sample exercises, and more. Learn more at www.ralphehanson.com Check out the VIP site now! |
| business wars google podcast: Eating the Present, Tasting the Future Charmaine O'Brien, 2023-04-17 India's food is one of her most remarkable features: its countless tastes and styles reflect the nation's history, enduring traditions, and diversity of people and place. But it is changing at a rapid rate beyond anyone's imagination. Eating the Present, Tasting the Future ventures 'off the plate' to journey through India's contemporary foodscape to discover the myriad forces transforming what, how and where Indians are producing, trading and eating their food. At a time when food and our relationship with it are topics of increasing global interest, this is a timely, and important, work, offering unique insight into a complex society. |
| business wars google podcast: History, Disrupted Jason Steinhauer, 2021-12-07 The Internet has changed the past. Social media, Wikipedia, mobile networks, and the viral and visual nature of the Web have inundated the public sphere with historical information and misinformation, changing what we know about our history and History as a discipline. This is the first book to chronicle how and why it matters. Why does History matter at all? What role do history and the past play in our democracy? Our economy? Our understanding of ourselves? How do questions of history intersect with today’s most pressing debates about technology; the role of the media; journalism; tribalism; education; identity politics; the future of government, civilization, and the planet? At the start of a new decade, in the midst of growing political division around the world, this information is critical to an engaged citizenry. As we collectively grapple with the effects of technology and its capacity to destabilize our societies, scholars, educators and the general public should be aware of how the Web and social media shape what we know about ourselves - and crucially, about our past. |
| business wars google podcast: Star Trek Duncan Barrett, Michèle Barrett, 2016-08-05 In a world shrunk by modern transport and communication, Star Trek has maintained the values of western maritime exploration through the discovery of ‘strange new worlds’ in space. Throughout its fifty-year history, the ‘starry sea’ has provided a familiar backdrop to an ongoing interrogation of what it means to be human. This book charts the developing Star Trek story from the 1960s through to the present day. Although the core values and progressive politics of the series’ earliest episodes have remained at the heart of Star Trek throughout half a century, in other ways the story it tells has shifted with the times. While The Original Series and The Next Generation showed a faith in science and rationalism, and in a benign liberal leadership, with Deep Space Nine and Voyager that ‘modern’ order began to decline, as religion, mental illness and fragmented identities took hold. Now fully revised and updated to include the prequel series Enterprise and the current reboot film series, this new second edition of Star Trek: The Human Frontier – published to coincide with Star Trek’s golden jubilee celebrations – addresses these issues in a range of cultural contexts, and draws together an unusual combination of expertise. Written to appeal to both the true Trekker and those who don’t know Star Trek from Star Wars, the book explores and explains the ideas and ideals behind a remarkable cultural phenomenon. |
| business wars google podcast: Neoliberalism Inequality and Authoritarianism Jon Kofas, 2024-09-03 This book exposes the inherent contradictions of neoliberalism. The myth of limitless growth ignores the reality of resource constraints and fuels a global upward transfer of wealth. Meanwhile, a fractured global economy and intensifying class warfare chip away at neoliberalism's foundation. As inequality spirals and social justice crumbles, the model increasingly serves a privileged few at the expense of the majority. This undermines the Enlightenment ideal of using liberal democracy to improve lives in the age of mass politics, threatening neoliberalism's very survival. |
| business wars google podcast: The Social Media Bible Lon Safko, 2010-10-01 The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth. |
| business wars google podcast: Metoda GRIP. Jak pracować mądrze (i uchwycić to, co najważniejsze) Rick Pastoor, 2022-05-24 Tydzień dopiero się zaczął, a Ty już masz zaległości? Pod koniec kolejnego pracowitego dnia Twoja lista rzeczy do zrobienia jest dłuższa niż rano? Skrzynka odbiorcza pęka w szwach od wiadomości przesłanych przez ludzi, którzy ciągle czegoś od Ciebie chcą? W takich chwilach niezależnie od tego, jak ciężko pracujesz, wydaje Ci się, że stoisz w miejscu. Ten sam problem dotyczył mnie. W ciągu roku ze zwykłego 25-letniego inżyniera stałem się liderem 30-osobowego zespołu w Blendle, dziennikarskim start-upie wspieranym przez „New York Timesa”. Stało się jasne, że muszę znaleźć nowy sposób na organizację swojej pracy. I to szybko. Zacząłem więc eksperymentować, a poczynionymi spostrzeżeniami dzieliłem się ze współpracownikami. Tak oto powstała metoda GRIP, zawierająca zbiór elastycznych narzędzi i wskazówek, które pomogły mojemu zespołowi wycisnąć z pracy to, co najlepsze. Teraz, dzięki niniejszej książce, także Ty możesz z niej skorzystać. Za sprawą struktury „wypróbuj i wybierz” w każdym rozdziale znajdziesz podpowiedzi, dzięki którym możesz od ręki zacząć wprowadzać w życie rozwiązania, które Ci odpowiadają. Ogarnij swoje sprawy i znajdź trochę wolnego czasu na rzeczy, które są dla Ciebie naprawdę ważne. Metoda GRIP pomoże Ci: ● wykorzystać potencjał narzędzi, których codziennie używasz, takich jak kalendarz, lista rzeczy do zrobienia i e-maile, ● zmniejszyć wpływ czynników rozpraszających, abyś mógł się bardziej skupić na swoich priorytetach, ● znaleźć miejsce na dalekosiężne plany i rozwój, Zatem, możesz już zacząć urzeczywistniać swoje marzenia. Rick Pastoor |
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pay the price in sweat blood hunger and sleep deprivation Yet the changes of our world and its wars together with all the ... novel based on a story created in a podcast where three dudes …
TCC - A PRODUÇÃO DE PODCASTS COMO …
3. 2 Podcast e a Base Nacional Comum Curricular 18 4 Contexto de produção: da expectativa à realidade 21 4.1 Colocando em prática: “Arte pela arte?” 23 4.2 “Quem poderá me salvar?” 24 …
El podcast en el aula de secundaria: un recurso para la …
El podcast en el aula de secundaria: un recurso para la mejora de las destrezas orales Autora: Elisa García Marcos Director Dr. José María Mesa Murcia, mayo de 2019. TRABAJO FIN DE …
Multiplan A Tool For Small Business New Cambridge Ged …
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po dc ast G uía p ara h acer un - uruguayeduca.anep.edu.uy
Title: Guía para hacer un podcast Author: Helena Ferro Keywords: DAFP0dWSDxw,BAC12Rgx7Do Created Date: 10/25/2022 8:25:44 PM
University of Illinois Urbana-Champaign
Created Date: 20221207195055Z
Streaming Wars: Navigating the Competitive Landscape
streaming wars, including technological advancements, content strategies, and shifting consumer preferences. Key Players in the Streaming Wars Several major players dominate the …
CURSO DE INTRODUCCIÓN AL PODCASTING - cultura.ua.es
CONTENIDOS Introducción al podcasting Cuestiones a considerar antes de empezar el podcast Hardware y software para registrar la voz Plataformas de alojamiento y distribución podcast …
Strange Fruit Billie Holiday And The Power Of A Protest …
Oct 23, 2023 · 2 on, it examines the lives of the beleaguered Billie Holiday and Abel Meeropol, the white Jewish schoolteacher and communist sympathizer who wrote the song that would have …
STRATEGI KOMUNIKASI PODCAST #ANDACURHAT …
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