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| cách tạo business manager facebook: Facebook Marketing 5.0 - Ấn bản có chỉnh sửa bổ sung 2021 MediaZ, Thành Bobber, Tại Việt Nam, Facebook hiện là một nền tảng để bán hàng online, giới thiệu hàng hóa và dịch vụ phổ biến nhiều hơn so với các nước trong khu vực. Theo một số thống kê, tính đến cuối tháng 6 năm 2020, người dùng Facebook tại Việt Nam có 69.280.000 người, chiếm 70,1% toàn bộ dân số, tăng 24 triệu người tương đương tăng 53,3% so với năm 2019. Hiện nay Việt Nam có hơn 1 triệu tài khoản quảng cáo Facebook và chi tiêu chủ yếu rơi vào các thương hiệu lớn hoặc các dịch vụ quảng cáo Facebook. Vậy lý do nào mà bạn và doanh nghiệp của bạn lại bỏ lỡ cuộc chơi lớn với vô vàn cơ hội này? Thay vì mất hàng chục triệu đồng cho việc thuê người ngoài làm hay do quảng cáo không hiệu quả thì giờ đây chính bạn cũng có thể tự tay làm nên một chiến dịch quảng cáo thành công cho riêng mình. Nếu bạn đang tìm kiếm những cách thức, chiến lực giúp bạn tạo nên tầm ảnh hưởng xã hội, lợi ích xã hội, lợi nhuận kinh tế, marketing, quảng cáo sản phẩm, quảng bá thương hiệu… từ việc sử dụng mạng xã hội hay đơn giản chỉ là muốn tìm một cuốn sách về Facebook Marketing thì đây chính là cuốn sách bạn không thể bỏ qua, nó sẽ chỉ dẫn bạn cặn kẽ qua từng trang, giúp bạn đạt được các mục tiêu của riêng mình. Thông tin cuốn sách: Tên sách: Facebook Marketing 5.0 - Ấn bản có chỉnh sửa bổ sung 2021 Tác giả: MediaZ, Thành Bobber Đơn vị liên kết xuất bản: Công ty Cổ phần Xuất bản và Truyền thông Sunbook Khổ sách: 17x24 cm Số trang: 246 trang Năm xuất bản: 2021 Cuốn sách Facebook Marketing 5.0 tiếp nối những thành công từ “Facebook Marketing từ A đến Z”, “Quảng cáo Facebook từ A đến Z”, “Facebook Marketing 4.0” – những cuốn sách chuyên ngành kinh tế bán chạy nhất từ năm 2014 tới nay. Với những kiến thức từ 14 Chương sách cùng những lời khuyên cụ thể, độc giả có thể bắt gặp nhiều vấn đề mà mình đang gặp phải trong quá trình thực hiện quảng cáo. Cuốn sách này sẽ mang lại cho bạn những ý tưởng thú vị cùng những thủ thuật và kinh nghiệm quý báu được đúc kết từ đội ngũ tác giả là những chuyên gia đầu ngành. Từ việc tối ưu hóa quảng cáo, tối ưu hóa chi phí bán hàng, tăng hiệu quả, phát triển thương hiệu hay hướng dẫn bạn có thể đọc báo cáo chiến dịch một cách chính xác. Cùng cách viết xúc tích, ngắn gọn, dễ hiểu kèm với hình ảnh minh họa ví dụ, chúng tôi tin rằng cuốn sách này sẽ mang lại cho bạn những ý tưởng thú vị cùng những thủ thuật và kinh nghiệm quý báu mà bất kỳ ai cũng có thể đọc hiểu và bắt tay vào thực hành ngay lập tức. Cuốn sách này dành cho: Những ai thực sự muốn am hiểu tường tận về Facebook Marketing, mong muốn tự chạy cho mình những chiến dịch quảng cáo hiệu quả, tối ưu hóa hệ thống quảng cáo một cách bài bản nhất. Nhân viên kinh doanh, marketing đang muốn tìm một kênh truyền thông hiệu quả và gia tăng doanh số. Những bạn kinh doanh online còn đang mơ hồ chưa tìm được giải pháp để cải thiện doanh số. Những bạn học sinh, sinh viên… muốn kiếm thêm thu nhập. Cuốn sách này mang lại cho bạn: Cuốn sách là sự kết hợp giữa phương pháp Marketing chính thống trên Facebook cùng với phương pháp Marketing thời đại 5.0 để tạo nên sự khác biệt trong chính những chiến dịch mà bạn thực hiện. Nắm vững kiến thức tổng quan về Facebook, quảng cáo Facebook. Cách nhắm chọn mục tiêu quảng cáo, remarketing chuyên nghiệp và chuyên sâu trên Facebook. Quy trình chiến lược và thủ thuật chạy quảng cáo nâng cao. Cách thức chạy quảng cáo hiệu quả nhất với chi phí tiết kiệm. Cách sáng tạo nội dung, tối ưu và đo lường mục tiêu hiệu quả. Các mẹo vặt để lại Facebook Marketing hiệu quả và các cách khắc phục sự cố trong quảng cáo. Cùng vô số những kiến thức bổ ích khác đang chờ bạn đọc khám phá! |
| cách tạo business manager facebook: The Book of Leadership Anthony Gell, 2014-11-13 'Full of seriously good leadership wisdom - a must read for those who aspire to greatness' Richard Koch, bestselling author of The 80/20 Principle 'One of the most stimulating books to read on leadership' Philip Kotler, Professor of International Marketing at the Kellogg School of Management 'Loaded with practical, thought-provoking ideas on leadership that can profoundly affect your life' Brian Tracy, bestselling author of How the Best Leaders Lead and Eat That Frog! Have you ever wondered what characteristics are shared by successful business leaders? Have you ever asked yourself what it is that they do differently which makes them and their organisations stand out from the crowd? And what can you learn from them to ensure your own success? If so, The Book of Leadership is for you. Anthony Gell has conducted interviews with some of the most successful CEOs, entrepreneurs and business thinkers in the world, including Sir Terry Leahy, former CEO of Tesco, Richard Reed, founder of innocent drinks, Olaf Swantee, CEO of EE and Daniel Goleman, author of the bestselling Emotional Intelligence. Now for the first time, he is bringing together hours of exclusive interview footage into a single resource for anybody looking to improve their leadership skills. In The Book of Leadership he combines his own experiences as a CEO with those of the leaders he has interviewed to provide insights and advice in three core areas: * Part 1 looks at leaders as individuals and reveals the personal habits and attributes that have laid the foundations for their success. * Part 2 focuses on what it takes to build and motivate a world class team * Part 3 goes beyond team leadership to identify how the habits of effective leadership are carried through on a larger scale in organisations. |
| cách tạo business manager facebook: Does It Matter? Nicholas G. Carr, 2004-04-07 Over the last decade, and even since the bursting of the technology bubble, pundits, consultants, and thought leaders have argued that information technology provides the edge necessary for business success. IT expert Nicholas G. Carr offers a radically different view in this eloquent and explosive book. As IT's power and presence have grown, he argues, its strategic relevance has actually decreased. IT has been transformed from a source of advantage into a commoditized cost of doing business--with huge implications for business management. Expanding on Carr's seminal Harvard Business Review article that generated a storm of controversy, Does IT Matter? provides a truly compelling--and unsettling--account of IT's changing business role and its leveling influence on competition. Through astute analysis of historical and contemporary examples, Carr shows that the evolution of IT closely parallels that of earlier technologies such as railroads and electric power. He goes on to lay out a new agenda for IT management, stressing cost control and risk management over innovation and investment. And he examines the broader implications for business strategy and organization as well as for the technology industry. A frame-changing statement on one of the most important business phenomena of our time, Does IT Matter? marks a crucial milepost in the debate about IT's future. An acclaimed business writer and thinker, Nicholas G. Carr is a former executive editor of the Harvard Business Review. |
| cách tạo business manager facebook: The Customer Rules Lee Cockerell, 2013-03-05 The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they'll never want to do business with anyone but you. For example: Rule #1: Customer Service Is Not a Department Rule #3: Great Service Follows the Laws of Gravity Rule #5: Ask Yourself What Would Mom Do? Rule #19: Be a Copycat Rule #25. Treat Every Customer like a Regular Rule #39: Don’t Try Too Hard As simple as they are profound, these principles have been shown to work in companies as large as Disney and as small as a local coffee shop; from businesses selling cutting-edge technologies like computer tablets to those selling products as timeless as shoes and handbags; at corporations as long-standing as Ford Motors and those as nascent as a brand new start-up. And they have been proven indispensible at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customers Chock-full of universal advice, applicable online and off, The Customer Rules is the essential handbook for service excellence everywhere. |
| cách tạo business manager facebook: Big Data Viktor Mayer-Schönberger, Kenneth Cukier, 2013 A exploration of the latest trend in technology and the impact it will have on the economy, science, and society at large. |
| cách tạo business manager facebook: What You Do Is Who You Are Ben Horowitz, 2019-10-29 Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which they were raised often shapes them—yet a few leaders have managed to shape their times. In What You Do Is Who You Are, he turns his attention to a question crucial to every organization: how do you create and sustain the culture you want? To Horowitz, culture is how a company makes decisions. It is the set of assumptions employees use to resolve everyday problems: should I stay at the Red Roof Inn, or the Four Seasons? Should we discuss the color of this product for five minutes or thirty hours? If culture is not purposeful, it will be an accident or a mistake. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building—the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture. Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture. What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted? Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book aims to help you do the things you need to become the kind of leader you want to be—and others want to follow. |
| cách tạo business manager facebook: Growth Hacker Marketing Ryan Holiday, 2014-09-30 A primer on the future of PR, marketing and advertising — now revised and updated with new case studies Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too. —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow. |
| cách tạo business manager facebook: Management in Ten Words Terry Leahy, 2012-06-19 From one of the world’s most admired business leaders, here is a remarkable book that will forever change the way you think about management. The meteoric rise of UK supermarket chain Tesco from humble beginnings to its current status as one of the largest retailers in the world can be largely credited to one man—its recently departed CEO, Terry Leahy. Leahy’s unflagging drive and commitment to progress, his no-nonsense approach to leadership, and his visionary perspective on the manager’s role made him a transformative figure not only within his company but within the culture at large—he was voted Business Person of the Year by the Sunday Times in 2010. But what’s Leahy’s secret? How did a workingclass kid whose first job with Tesco was stocking shelves rise to become his company’s most dynamic leader—quadrupling the firm’s profits and creating a new job every twenty minutes for more than ten years? How did he steer a midlevel supermarket chain to such success that it now accounts for one-seventh of all British spending on consumer goods, with truly global reach and thriving departments in everything from mobile-phone operation to financial services? The answer can be found in ten deceptively simple words—words such as truth, loyalty, courage, and balance. Everyone thinks they understand what these words mean. But what Leahy learned in his fourteen years as the world’s greatest turnaround artist was that there is far more to actually practicing these time-honored values than most people know. Management in 10 Words is Terry Leahy’s unflinchingly honest, deeply insightful account of the most valuable, hard-won lessons of his career. For any leader who aspires to be truly exceptional, this book is a must-read. |
| cách tạo business manager facebook: The 22 Immutable Laws of Branding Al Ries, Laura Ries, 2009-10-06 This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand. |
| cách tạo business manager facebook: The Customer of the Future Blake Morgan, 2019-10-29 With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increasing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization! |
| cách tạo business manager facebook: The Race to the Top Tomas Larsson, 2001 Larsson takes the reader on a fast-paced, worldwide journey that extends from the slums of Rio to the brothels of Bangkok and shows what access to global markets means for those struggling to get ahead in the world. |
| cách tạo business manager facebook: The Polish Ambassador to Space J. C. Lacek, David Sugalski, 2021-11 A lighthearted sci-fi comedy romp based on and inspired by the international EDM artist, The Polish Ambassador. |
| cách tạo business manager facebook: Mindwandering Moshe Bar, 2022-02-08 “One of the pre-eminent cognitive neuroscientists of his generation” explores the proven benefits of letting your mind wander and the positive impact it can have on your mood and creative potential (Daniel Gilbert, author of Stumbling On Happiness). Our brains are noisy; certain regions are always grinding away at involuntary activities like daydreaming, worrying about the future, and self-chatter, taking up to forty-seven percent of our waking time. This is mindwandering—and while it can tug your attention away from the present and contribute to anxiety and depression, cognitive neuroscientist Moshe Bar is here to tell you about the method behind this apparent madness. Mindwandering is the first popular book to explore this multi-faceted phenomenon of your wandering mind and introduces you to the new, exciting research behind it. Bar combines his decades of research to explain the benefits and the possible cost of mindwandering within the broader context of psychology, neuroscience, psychiatry and philosophy, providing you with practical knowledge that can help you: Develop your sense of self, better relate to others, and make associations that help you understand the world around you Increase your ability to focus by understanding when to wander—and when not to Magnify and enrich your experiences by learning about full immersion Stimulate your creativity by combing through the past and making predictions about the future Boost your mood by unleashing your mind. |
| cách tạo business manager facebook: 4000 Essential English Words Paul Nation, 2009 |
| cách tạo business manager facebook: How Management Works DK, 2022-03-29 Discover everything you need to know to improve your management skills, and understand key management and business theories with this unique graphic guide. Combining clear, jargon-free language and bold, eye-catching graphics, How Management Works is a definitive and user-friendly guide to all aspects of organizational management. Learn whether it is more effective to lead through influence or control? Is delegation the key to productivity and how do you deal with different personalities? Drawing on the latest theories and practices - and packed with graphics and diagrams that demystify complex management concepts - this book explains everything you need to know to build your management skills and get the very best out of your team. It is essential reading if you are an established or aspiring manager, or are studying a course in business or management. Much more than a standard business-management or self-help book, How Management Works shows you what other titles only tell you, combining solid reference with no-nonsense advice. It is the perfect primer for anyone looking to start their own business, become a more effective leader, or simply learn more about the world of business and management. |
| cách tạo business manager facebook: How to Motivate Employees Chris Haroun, 2017-09-22 If you want to significantly increase the productivity and motivation of an employee or a team of employees, then this book is for you. How to Motivate Employees (So That Productivity Increases)! introduces you to the process of what, why and how to motivate an employee or employees using many proven motivational lessons used by Chris Haroun, who is a seasoned and successful entrepreneur, an accomplished business author, an award winning MBA professor and the author of top selling business courses on Udemy.com. By the end of this book you will learn how to increase employee motivation & productivity by: -Giving the best non-cash based incentives -Nurturing and helping employees grow and achieve their goals -Hiring the right employees (and vice versa) -Embracing a more equal/flat team-based hierarchy -Improving the office physical environment -Creating team-based motivational goals -Many team building exercises (which also improves the team's culture) -Giving back to the community -Improving the work/life balance of your team -Increasing the fun/enjoyment in the office -Improving office communications and transparency -Inspiring employees by giving inspirational speeches -Exercises/games that help employees get to know each other better -Increase employee motivation & productivity through Word and Excel based templates that Help you understand/analyze employee feedback (many online resources are provided in this book) -Embracing innovation and risk taking -Providing encouragement and increasing employee confidence This book includes 15 exercises and many additional online resources in order to make your employees much productive by significantly increasing how motivated they are to outperform. By the end of this book you will be able to confidently motivate a team so that the productivity of your employee(s) significantly increases! Join me on this career optimizing journey and take your employee(s) productivity and motivation to the next level! Thanks, Chris |
| cách tạo business manager facebook: New Era of Management Richard L. Daft, 2012 Equip your students with the confidence and innovative skills they need to manage successfully in today's rapidly changing, turbulent business environment. The latest edition of Daft's market-leading NEW ERA OF MANAGEMENT, 10e, International Edition helps you develop managers who look beyond traditional techniques and ideas to tap into a full breadth of innovative management skills.NEW ERA OF MANAGEMENT, 10e, International Edition addresses emerging themes and the issues most important for meeting today's management demands and challenges. A blend of proven management techniques and new competencies demonstrate how to harness creativity and lead change, as students learn to put theory into practice. With the latest improvements in this edition, D.A.F.T. defines Management.D. Development of the latest managerial theories and innovative skills prepares students to adapt new technologies and inspire exceptional performances in managerial roles. A. Applications focus on contemporary ideas and relevance to students using a combination of cutting-edge exercises, memorable examples, unique photo essays, new video cases, and topics not typically found in other management texts.F. Foundations in the best management practices combine fresh ideas with proven managerial research organized around the four functions of management.T. Technology in a leading support package delivers innovative solutions, from course management tools to new video cases and a premium website that helps ensure students reach their full management potential. |
| cách tạo business manager facebook: Martin Dressler Steven Millhauser, 2010-09-01 PULITZER PRIZE WINNER • NATIONAL BOOK AWARD FINALIST • The author of Voices in the Night reveals the mesmerizing journey of an American dreamer as he walks a haunted line between fantasy and reality, madness and ambition, art and industry. “This wonderful, wonder-full book is a fable and phantasmagoria of the sources of our century.” —The New York Times Book Review Young Martin Dressler begins his career as an industrious helper in his father's cigar store. In the course of his restless young manhood, he makes a swift and eventful rise to the top, accompanied by two sisters--one a dreamlike shadow, the other a worldly business partner. As the eponymous Martin's vision becomes bolder and bolder, a sense of doom builds piece-by-hypnotic piece until this mesmerizing journey reaches its bitter-sweet conclusion. |
| cách tạo business manager facebook: New Power Jeremy Heimans, Henry Timms, 2018-04-03 From two influential and visionary thinkers comes a big idea that is changing the way movements catch fire and ideas spread in our highly connected world. For the vast majority of human history, power has been held by the few. Old power is closed, inaccessible, and leader-driven. Once gained, it is jealously guarded, and the powerful spend it carefully, like currency. But the technological revolution of the past two decades has made possible a new form of power, one that operates differently, like a current. New power is made by many; it is open, participatory, often leaderless, and peer-driven. Like water or electricity, it is most forceful when it surges. The goal with new power is not to hoard it, but to channel it. New power is behind the rise of participatory communities like Facebook and YouTube, sharing services like Uber and Airbnb, and rapid-fire social movements like Brexit and #BlackLivesMatter. It explains the unlikely success of Barack Obama's 2008 campaign and the unlikelier victory of Donald Trump in 2016. And it gives ISIS its power to propagate its brand and distribute its violence. Even old power institutions like the Papacy, NASA, and LEGO have tapped into the strength of the crowd to stage improbable reinventions. In New Power, the business leaders/social visionaries Jeremy Heimans and Henry Timms provide the tools for using new power to successfully spread an idea or lead a movement in the twenty-first century. Drawing on examples from business, politics, and social justice, they explain the new world we live in--a world where connectivity has made change shocking and swift and a world in which everyone expects to participate. |
| cách tạo business manager facebook: Game Changer Abbi Glines, 2022-03-22 The sixth book in the #1 New York Times bestselling Field Party series—a Southern soap opera with football, cute boys, and pick-up trucks—from USA TODAY bestselling author Abbi Glines. Ezmita Ramos has always had big plans for her future, ones that would take her far outside the Lawton city limits. But with overprotective parents who control every part of her life, she’s worried that these dreams will never become reality. There’s nothing Asa Griffith wants more than to leave Lawton. It’s his senior year and he’s all set to attend Ole Miss in the fall, but a part of him also worries about what will happen if he leaves his mom living alone with his abusive father. After a huge fight with his father that escalates to violence, Asa is forced out of the house in the middle of the night with nowhere to go. When Asa and Ezmita cross paths that night, neither of them is in the mood to socialize. But they also feel this undeniable chemistry, one that gives them each hope that better days lie ahead. Then Asa is sent away to live with his grandmother for four months, only to return to Lawton and find out Ezmita has moved on. Still, the sparks between Asa and Ezmita linger. Neither of them has forgotten the way they felt seen by the other at their lowest points. Can Asa and Ezmita find their way back to each other? |
| cách tạo business manager facebook: Predictive Business Analytics Lawrence Maisel, Gary Cokins, 2013-09-26 Discover the breakthrough tool your company can use to make winning decisions This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance reporting. Examines how predictive business analytics can help your organization understand its various drivers of performance, their relationship to future outcomes, and improve managerial decision-making Looks at how to develop new insights and understand business performance based on extensive use of data, statistical and quantitative analysis, and explanatory and predictive modeling Written for senior financial professionals, as well as general and divisional senior management Visionary and effective, Predictive Business Analytics reveals how you can use your business's skills, technologies, tools, and processes for continuous analysis of past business performance to gain forward-looking insight and drive business decisions and actions. |
| cách tạo business manager facebook: Modern Automotive Technology James E. Duffy, 1998 Modern Automotive Technology details the construction, operation, diagnosis, service, and repair of late-model automobiles and light trucks. This comprehensive text uses a building block approach that starts with the fundamental principles of system operation and progresses gradually to complex diagnostic and service procedures. Short sentences, concise definitions, and thousands of color illustrations help students learn quickly and easily The 1998 edition has been extensively revised and provides thorough coverage of the latest developments in the automotive field, including OBD II diagnostics, IM 240 testing, misfire monitoring, air bag systems, anti-lock brakes, and security systems. Organized around the eight ASE automobile test areas, this text is a valuable resource for students preparing for a career in automotive technology, as well as experienced technicians preparing for the ASE Certification/Recertification Tests. |
| cách tạo business manager facebook: Machine Learning with TensorFlow, Second Edition Mattmann A. Chris, 2021-02-02 Updated with new code, new projects, and new chapters, Machine Learning with TensorFlow, Second Edition gives readers a solid foundation in machine-learning concepts and the TensorFlow library. Summary Updated with new code, new projects, and new chapters, Machine Learning with TensorFlow, Second Edition gives readers a solid foundation in machine-learning concepts and the TensorFlow library. Written by NASA JPL Deputy CTO and Principal Data Scientist Chris Mattmann, all examples are accompanied by downloadable Jupyter Notebooks for a hands-on experience coding TensorFlow with Python. New and revised content expands coverage of core machine learning algorithms, and advancements in neural networks such as VGG-Face facial identification classifiers and deep speech classifiers. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology Supercharge your data analysis with machine learning! ML algorithms automatically improve as they process data, so results get better over time. You don’t have to be a mathematician to use ML: Tools like Google’s TensorFlow library help with complex calculations so you can focus on getting the answers you need. About the book Machine Learning with TensorFlow, Second Edition is a fully revised guide to building machine learning models using Python and TensorFlow. You’ll apply core ML concepts to real-world challenges, such as sentiment analysis, text classification, and image recognition. Hands-on examples illustrate neural network techniques for deep speech processing, facial identification, and auto-encoding with CIFAR-10. What's inside Machine Learning with TensorFlow Choosing the best ML approaches Visualizing algorithms with TensorBoard Sharing results with collaborators Running models in Docker About the reader Requires intermediate Python skills and knowledge of general algebraic concepts like vectors and matrices. Examples use the super-stable 1.15.x branch of TensorFlow and TensorFlow 2.x. About the author Chris Mattmann is the Division Manager of the Artificial Intelligence, Analytics, and Innovation Organization at NASA Jet Propulsion Lab. The first edition of this book was written by Nishant Shukla with Kenneth Fricklas. Table of Contents PART 1 - YOUR MACHINE-LEARNING RIG 1 A machine-learning odyssey 2 TensorFlow essentials PART 2 - CORE LEARNING ALGORITHMS 3 Linear regression and beyond 4 Using regression for call-center volume prediction 5 A gentle introduction to classification 6 Sentiment classification: Large movie-review dataset 7 Automatically clustering data 8 Inferring user activity from Android accelerometer data 9 Hidden Markov models 10 Part-of-speech tagging and word-sense disambiguation PART 3 - THE NEURAL NETWORK PARADIGM 11 A peek into autoencoders 12 Applying autoencoders: The CIFAR-10 image dataset 13 Reinforcement learning 14 Convolutional neural networks 15 Building a real-world CNN: VGG-Face ad VGG-Face Lite 16 Recurrent neural networks 17 LSTMs and automatic speech recognition 18 Sequence-to-sequence models for chatbots 19 Utility landscape |
| cách tạo business manager facebook: Integrating Multiscale Observations of U.S. Waters National Research Council, Division on Earth and Life Studies, Water Science and Technology Board, Committee on Integrated Observations for Hydrologic and Related Sciences, 2008-05-16 Water is essential to life for humans and their food crops, and for ecosystems. Effective water management requires tracking the inflow, outflow, quantity and quality of ground-water and surface water, much like balancing a bank account. Currently, networks of ground-based instruments measure these in individual locations, while airborne and satellite sensors measure them over larger areas. Recent technological innovations offer unprecedented possibilities to integrate space, air, and land observations to advance water science and guide management decisions. This book concludes that in order to realize the potential of integrated data, agencies, universities, and the private sector must work together to develop new kinds of sensors, test them in field studies, and help users to apply this information to real problems. |
| cách tạo business manager facebook: Frame Innovation Kees Dorst, 2015-03-27 How organizations can use practices developed by expert designers to solve today's open, complex, dynamic, and networked problems. When organizations apply old methods of problem-solving to new kinds of problems, they may accomplish only temporary fixes or some ineffectual tinkering around the edges. Today's problems are a new breed—open, complex, dynamic, and networked—and require a radically different response. In this book, Kees Dorst describes a new, innovation-centered approach to problem-solving in organizations: frame creation. It applies “design thinking,” but it goes beyond the borrowed tricks and techniques that usually characterize that term. Frame creation focuses not on the generation of solutions but on the ability to create new approaches to the problem situation itself. The strategies Dorst presents are drawn from the unique, sophisticated, multilayered practices of top designers, and from insights that have emerged from fifty years of design research. Dorst describes the nine steps of the frame creation process and illustrates their application to real-world problems with a series of varied case studies. He maps innovative solutions that include rethinking a store layout so retail spaces encourage purchasing rather than stealing, applying the frame of a music festival to understand late-night problems of crime and congestion in a club district, and creative ways to attract young employees to a temporary staffing agency. Dorst provides tools and methods for implementing frame creation, offering not so much a how-to manual as a do-it-yourself handbook—a guide that will help practitioners develop their own approaches to problem-solving and creating innovation. |
| cách tạo business manager facebook: The 80/20 Manager Richard Koch, 2013-10-01 Bestselling author Richard Koch shows managers how to apply the 80/20 Principle to achieve exceptional results at work -- without stress or long hours. In his bestselling book The 80/20 Principle , Richard Koch showed readers how to put the 80/20 Principle -- the idea that 80 percent of results come from just 20 percent of effort -- into practice in their personal lives. Now in The 80/20 Manager, he demonstrates how to apply the principle to management. An 80/20 manager learns to focus only on the issues that really matter, achieving exceptional results, and feeling successful everyday while working less hard in fewer hours. A large number of managers -- especially in these difficult times -- feel completely overwhelmed. Their inboxes are overflowing and they constantly struggle to finish their to-do lists, leaving little time for the things that really matter. The 80/20 Manager shows a new way to look at management -- and at life -- to enjoy work and build a successful and fulfilling career. |
| cách tạo business manager facebook: Winning the Story Wars Jonah Sachs, 2012-06-19 Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them. |
| cách tạo business manager facebook: Datastory Nancy Duarte, 2019-09-17 Readers will learn to understand the story behind the data and how to influence the people with a DataStory. |
| cách tạo business manager facebook: Business Analysis: The Question and Answer Book Sandhya Jane, An aspiring business analyst has to go through the rigors of the interview process in order to prove his knowledge, skill, ability, and worth to a prospective employer. The intent of this book is to provide a comprehensive guide to help aspiring as well as experienced business analysts prepare for interviews for suitable roles. The Q&A format of the book seeks to guide readers in planning and organizing their thoughts in a focused and systematic manner. Additionally, this book also aims to not only clarify existing concepts but also help candidates to enhance their understanding of the field. Thus, the book can also be used for preparing for professional certification exams offered by various leading institutes across the globe. |
| cách tạo business manager facebook: How to Manage People Michael Armstrong, 2008 How to Manage People is a practical new book from bestelling author Michael Armstrong. A distillation of all his knowledge and experience, it provides advice to managers and team leaders on how to manage people in their teams - getting the best results from them and dealing with any people problems that may arise. Many managers have to do their job without HR advice and this book is particularly designed to meet their needs. It covers every aspect that involves getting things done through people, including: leadership, motivating people, team building, delegating, interviewing, managing performance, developing and rewarding people, managing change and handling people problems. Concise yet comprehensive, How to Manage People provides vital support for every front line manager and should be essential reading for anyone who wants to get the best results from their staff. |
| cách tạo business manager facebook: Business Plus Level 2 Student's Book Margaret Helliwell, 2014-04-10 Business Plus is a three-level, integrated-skills, business English course, from A1 (false beginner) to B1 (pre-intermediate) levels. Each level of the Student's Book has 10 units. Designed to be easy and enjoyable to teach, each unit features integrated skills and language practice. Units also include cultural awareness sections that connect learners to their region and beyond. In addition, TOEIC-style practice sections allow students' progress to be measured. |
| cách tạo business manager facebook: The Ultimate Guide to TikTok (100% Unofficial) Scholastic, 2020-11-05 This is the ultimate guide to TikTok, just #foryou! From crazy challenges and dynamic duets to daring dance moves and lip-sync legends, discover the TikTok stars that make your day. Uncover all the inside info on @charlidamelio, @lilhuddy, @avani and amazing TikTok stars you should be watching RIGHT NOW. With details of their star style, their best videos, their lives outside of the app and other must-know facts, this is the ultimate insider book for everyone obsessed with all things TikTok. Packed with profiles, quizzes, fill-in fun and loads of top tips for creating your own videos, from the perfect camera angle to the best background. Be inspired to create and share your very own TikTok style - it's your time to shine! |
| cách tạo business manager facebook: Hard Drive James Wallace, Jim Erickson, 1993-06 The true story behind the rise of a tyrannical genius, how he transformed an industry, and why everyone is out to get him.In this fascinating expos , two investigative reporters trace the hugely successful career of Microsoft founder Bill Gates. Part entrepreneur, part enfant terrible, Gates has become the most powerful -- and feared -- player in the computer industry, and arguably the richest man in America. In Hard Drive, investigative reporters Wallace and Erickson follow Gates from his days as an unkempt thirteen-year-old computer hacker to his present-day status as a ruthless billionaire CEO. More than simply a revenge of the nerds story though, this is a balanced analysis of a business triumph, and a stunningly driven personality. The authors have spoken to everyone who knows anything about Bill Gates and Microsoft -- from childhood friends to employees and business rivals who reveal the heights, and limits, of his wizardry. From Gates's singular accomplishments to his equally extraordinary brattiness, arrogance, and hostility (the atmosphere is so intense at Microsoft that stressed-out programmers have been known to ease the tension of their eighty-hour workweeks by exploding homemade bombs), this is a uniquely revealing glimpse of the person who has emerged as the undisputed king of a notoriously brutal industry. |
| cách tạo business manager facebook: MGMT Chuck Williams, 2018-01-30 Learn Management YOUR Way with MGMT! MGMT's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MGMT Online allows easy exploration of MGMT anywhere, anytime - including on your device! Collect your notes and create StudyBits(tm) from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price! |
| cách tạo business manager facebook: Hiring Success: How Visionary CEOs Compete for the Best Talent Jerome Ternynck, 2020-02-11 Who you hire defines everything, from business success down to who you are as a leader. That's why hiring top talent is the #1 priority of most CEOs, and yet, studies show that the majority don't believe they recruit highly talented people. As the talent economy continues to evolve, CEOs need to adapt the way they compete for talent in order to keep up. As a current SaaS CEO and former recruiter, Jerome Ternynck packs 30 years of learnings and differentiated recruiting strategies into Hiring Success to provide CEOs a future-ready perspective for talent. You'll walk away with the ability to attract, select, and hire the best talent at a global scale on demand--leading to hiring success now and in the future. |
| cách tạo business manager facebook: The Connector Manager Jaime Roca, Sari Wilde, 2019-09-19 The best managers work smarter, not harder After conducting a unique global study of over 9,000 people, analysts at the world-leading sales research firm Gartner identified four distinct types of manager. Incredibly, they found one type consistently performs far better than the rest, and it wasn’t the one they were expecting. Connector Managers understand that it’s not enough for managers to just encourage and teach employees themselves, and that providing constant coaching to employees can actually be detrimental to their independent development. Instead, by connecting employees to others in the team or organisation, Connector Managers can help their employees develop a range of skills beyond their own areas of expertise. Although the four types of managers are more or less evenly distributed, employees with Connector Managers perform significantly better than others. Employees with Always-on Managers who provide constant feedback and coaching perform significantly worse. Drawing on their ground-breaking data-driven research, as well as in-depth case studies and extensive interviews with thousands of managers, you’ll discover what behaviours define Connector Managers and how you can use them yourself to build brilliant, powerhouse teams. |
| cách tạo business manager facebook: Origin Story David Christian, 2018-05-22 This New York Times bestseller elegantly weaves evidence and insights . . . into a single, accessible historical narrative (Bill Gates) and presents a captivating history of the universe -- from the Big Bang to dinosaurs to mass globalization and beyond. Most historians study the smallest slivers of time, emphasizing specific dates, individuals, and documents. But what would it look like to study the whole of history, from the big bang through the present day -- and even into the remote future? How would looking at the full span of time change the way we perceive the universe, the earth, and our very existence? These were the questions David Christian set out to answer when he created the field of Big History, the most exciting new approach to understanding where we have been, where we are, and where we are going. In Origin Story, Christian takes readers on a wild ride through the entire 13.8 billion years we've come to know as history. By focusing on defining events (thresholds), major trends, and profound questions about our origins, Christian exposes the hidden threads that tie everything together -- from the creation of the planet to the advent of agriculture, nuclear war, and beyond. With stunning insights into the origin of the universe, the beginning of life, the emergence of humans, and what the future might bring, Origin Story boldly reframes our place in the cosmos. |
| cách tạo business manager facebook: The Carpenter Jon Gordon, 2014-05-12 Bestselling author Jon Gordon returns with his most inspiring book yet—filled with powerful lessons and the greatest success strategies of all. Michael wakes up in the hospital with a bandage on his head and fear in his heart. The stress of building a growing business, with his wife Sarah, caused him to collapse while on a morning jog. When Michael finds out the man who saved his life is a Carpenter he visits him and quickly learns that he is more than just a Carpenter; he is also a builder of lives, careers, people, and teams. As the Carpenter shares his wisdom, Michael attempts to save his business in the face of adversity, rejection, fear, and failure. Along the way he learns that there's no such thing as an overnight success but there are timeless principles to help you stand out, excel, and make an impact on people and the world. Drawing upon his work with countless leaders, sales people, professional and college sports teams, non-profit organizations and schools, Jon Gordon shares an entertaining and enlightening story that will inspire you to build a better life, career, and team with the greatest success strategies of all. If you are ready to create your masterpiece, read The Carpenter and begin the building process today. |
| cách tạo business manager facebook: Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary, 2016-03-28 A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions. |
| cách tạo business manager facebook: Leadership Brian Tracy, 2019-12-17 Great leadership isn't a mystery, but a skill that can be learned. Throughout your life, you've always recognized it when you saw it--that indescribable, appealing quality that tells you loud and clear this person is a leader, someone you should trust, follow, and learn from. And you've always told yourself, if only you had that it factor inside you that could inspire, motivate, and lead others in the same way. Well, you do . . . and you can! Nobody--not even the greatest you have ever seen--comes into the world a natural leader. But somewhere along the way, these people who entered the world in the same you did transformed into the kind of magnetic individuals who inspire others to follow their lead. Success expert Brian Tracy has spent years studying the world's greatest leaders and believes that everyone has it inside them to: Inspire trust, confidence, and loyalty Instill a sense of meaning and purpose in your organization Tap into the motivation and enthusiasm that compels others to commit to your vision Clearly communicate goals and strategies and gain buy-in Build winning teams Elicit extraordinary performance from ordinary people Become the person seen as most likely to lead the organization to victory And more Don't fall for the lie that says some are born leaders and the rest of us are simply their followers. You are just as capable as anyone! Packed with practical, proven methods, Leadership, a indispensable little guide will help you unlock your leadership potential. |
Central Application Clearing House
The Central Applications Clearing House (CACH) service provides an opportunity to learners who have not yet received a place to study at a post-school higher education institution.
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Jan 3, 2025 · This article contains CACH Application 2025 Information, Sign-up Requirements, How to Apply Online, CACH Service Offers, Application Deadline (Closing Date), and Contact …
cách - Wiktionary, the free dictionary
Jun 16, 2025 · Nguyễn Văn Khang, Bùi Chỉ, Hoàng Văn Hành (2002) Từ điển Mường - Việt (Muong - Vietnamese dictionary) [1], Hanoi: Nhà xuất bản Văn hoá Dân tộc Hà Nội.
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CACH Applications for 2025 Are Now Open · AcaNet
Jan 20, 2025 · The CACH service for 2025 is officially open from 8 AM on 20 January 2025 and will close on 31 March 2025. What Is CACH? CACH is a free service offered by the …
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Jan 22, 2025 · Deputy Minister for Higher Education and Training, Buti Manamela, has outlined how the Central Application Clearing House (CACH) system works, including how soon …
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Jan 3, 2025 · The (CACH) service for 2025 is open from 20 January 2025 until 31 March 2025. Learners who have completed Grade 12 from 2000 onwards will be eligible to sign up.
CACH Labor | Reliable Workforce Solutions
CACH Labor connects businesses with reliable unskilled labor solutions tailored to various industries. We specialize in Hispanic workforce solutions, offering permanent staffing, …
Central Applications Clearing House (CACH) - South African …
Jan 19, 2015 · The Central Applications Clearing House (CACH) service provides an opportunity to learners who have not yet received a place to study at a post-school higher education …
CACH Online Application Portal - Login | Check Status 2025
Discover the Central Applications Clearing House (CACH) Website here and learn how to sign up, apply online and login to check your application status and offer.
Central Application Clearing House
The Central Applications Clearing House (CACH) service provides an opportunity to learners who have not yet received a place to study at a post-school higher education institution.
CACH Service Application 2025/2026 - South Africa Portal
Jan 3, 2025 · This article contains CACH Application 2025 Information, Sign-up Requirements, How to Apply Online, CACH Service Offers, Application Deadline (Closing Date), and Contact …
cách - Wiktionary, the free dictionary
Jun 16, 2025 · Nguyễn Văn Khang, Bùi Chỉ, Hoàng Văn Hành (2002) Từ điển Mường - Việt (Muong - Vietnamese dictionary) [1], Hanoi: Nhà xuất bản Văn hoá Dân tộc Hà Nội.
CACH Opens 2025 Applications - Varsity Wise
Jan 23, 2025 · CACH applications for 2025 are now open for prospective students who are looking for space in universities, TVET colleges and private colleges. Grab the opportunity and …
CACH Applications for 2025 Are Now Open · AcaNet
Jan 20, 2025 · The CACH service for 2025 is officially open from 8 AM on 20 January 2025 and will close on 31 March 2025. What Is CACH? CACH is a free service offered by the …
How CACH system works and deadline for accepting or rejecting …
Jan 22, 2025 · Deputy Minister for Higher Education and Training, Buti Manamela, has outlined how the Central Application Clearing House (CACH) system works, including how soon …
CACH Services Application Portal 2025 Open | Loin/Sign Up Here
Jan 3, 2025 · The (CACH) service for 2025 is open from 20 January 2025 until 31 March 2025. Learners who have completed Grade 12 from 2000 onwards will be eligible to sign up.
CACH Labor | Reliable Workforce Solutions
CACH Labor connects businesses with reliable unskilled labor solutions tailored to various industries. We specialize in Hispanic workforce solutions, offering permanent staffing, …
Central Applications Clearing House (CACH) - South African …
Jan 19, 2015 · The Central Applications Clearing House (CACH) service provides an opportunity to learners who have not yet received a place to study at a post-school higher education …
CACH Online Application Portal - Login | Check Status 2025
Discover the Central Applications Clearing House (CACH) Website here and learn how to sign up, apply online and login to check your application status and offer.
