Advertisement
| california gold marketing group: America's Greatest Treasure Ship Q. David Bowers, 2019-08 |
| california gold marketing group: A California Gold Rush History Q. David Bowers, 2002-01-01 |
| california gold marketing group: Ship of Gold in the Deep Blue Sea Gary Kinder, 2009-10-20 “Titanic meets Tom Clancy technology” in this national-bestselling account of the SS Central America’s wreckage and discovery (People). September 1875. With nearly six hundred passengers returning from the California Gold Rush, the side-wheel steamer SS Central America encountered a violent storm and sank two hundred miles off the Carolina coast. More than four hundred lives and twenty-one tons of gold were lost. It was a tragedy lost in legend for more than a century—until a brilliant young engineer named Tommy Thompson set out to find the wreck. Driven by scientific curiosity and resentful of the term “treasure hunt,” Thompson searched the deep-ocean floor using historical accounts, cutting-edge sonar technology, and an underwater robot of his own design. Navigating greedy investors, impatient crewmembers, and a competing salvage team, Thompson finally located the wreck in 1989 and sailed into Norfolk with her recovered treasure: gold coins, bars, nuggets, and dust, plus steamer trunks filled with period clothes, newspapers, books, and journals. A great American adventure story, Ship of Gold in the Deep Blue Sea is also a fascinating account of the science, technology, and engineering that opened Earth’s final frontier, providing “white-knuckle reading, as exciting as anything . . . in The Perfect Storm” (Los Angeles Times Book Review). “A complex, bittersweet history of two centuries of American entrepreneurship, linked by the mad quest for gold.” —Entertainment Weekly “A ripping true tale of danger and discovery at sea.” —The Washington Post “What a yarn! . . . If you sign on for the cruise, go in knowing that you’re going to miss meals and a lot of sleep.” —Newsweek |
| california gold marketing group: America's Lost Treasure Tommy Thompson, 1998 In more than 250 photographs, drawings, and illustrations, America's Lost Treasure chronicles the sinking and recovery of the Central America, the subject of The New York Times bestseller Ship of Gold in the Deep Blue Sea. |
| california gold marketing group: Million Dollar Nickels Paul Montgomery, Mark Borckardt, Ray Knight, 2005-08 Framed in the backdrop of a nationwide media frenzy and a public mad with the hope of finding the multi-million dollar coin, this is the story of America's most eccentric and famous collectors, persistent reporters searching for the truth, shameless profiteers, and agents of the Smithsonian Institute desperate to stay above the fray. Enterprising collectors spared no expense over the decades advertising to purchase a 1913 Liberty Head nickel, prompting generations of collectors to search cans of coins and old collections they inherited, all for the hope of finding the prized 1913 Liberty Head nickel. In the end, it was an anonymous heiress with an old envelope, upon which was written the word fake, that held the truth. With that envelope and the coin inside, six of the world's most respected coin experts sat in a small room under the vigilant watch of armed guards. Few expected what they found. And what they found rewrote numismatic history... |
| california gold marketing group: The Gold Mine Effect Rasmus Ankersen, 2012-07-05 'A great read and a fascinating insight into performance.' Sir Clive Woodward We all want to discover our hidden talents and make an impact with them. But how? Rasmus Ankersen, an ex-footballer and performance specialist, quit his job and for six intense months lived with the world's best athletes in an attempt to answer this question. Why have the best middle distance runners grown up in the same Ethiopian village? Why are the leading female golfers from South Korea? How did one athletic club in Kingston, Jamaica, succeed in producing so many world-class sprinters? Ankersen presents his surprising conclusions in seven lessons on how anyone - or any business, organisation or team - can defy the many misconceptions of high performance and learn to build their own gold mine of real talent. |
| california gold marketing group: Consuming Kids Susan Linn, 2005 Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children. |
| california gold marketing group: Dust & Grooves Eilon Paz, 2015-09-15 A photographic look into the world of vinyl record collectors—including Questlove—in the most intimate of environments—their record rooms. Compelling photographic essays from photographer Eilon Paz are paired with in-depth and insightful interviews to illustrate what motivates these collectors to keep digging for more records. The reader gets an up close and personal look at a variety of well-known vinyl champions, including Gilles Peterson and King Britt, as well as a glimpse into the collections of known and unknown DJs, producers, record dealers, and everyday enthusiasts. Driven by his love for vinyl records, Paz takes us on a five-year journey unearthing the very soul of the vinyl community. |
| california gold marketing group: Creativity, Inc. (The Expanded Edition) Ed Catmull, Amy Wallace, 2014-04-08 The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done. |
| california gold marketing group: Texas vs. California Kenneth P. Miller, 2020-07-14 Texas and California are the leaders of Red and Blue America. As the nation has polarized, its most populous and economically powerful states have taken charge of the opposing camps. These states now advance sharply contrasting political and policy agendas and view themselves as competitors for control of the nation's future. Kenneth P. Miller provides a detailed account of the rivalry's emergence, present state, and possible future. First, he explores why, despite their many similarities, the two states have become so deeply divided. As he shows, they experienced critical differences in their origins and in their later demographic, economic, cultural, and political development. Second, he describes how Texas and California have constructed opposing, comprehensive policy models--one conservative, the other progressive. Miller highlights the states' contrasting policies in five areas--tax, labor, energy and environment, poverty, and social issues--and also shows how Texas and California have led the red and blue state blocs in seeking to influence federal policy in these areas. The book concludes by assessing two models' strengths, vulnerabilities, and future prospects. The rivalry between the two states will likely continue for the foreseeable future, because California will surely stay blue and Texas will likely remain red. The challenge for the two states, and for the nation as a whole, is to view the competition in a positive light and turn it to productive ends. Exploring one of the primary rifts in American politics, Texas vs. California sheds light on virtually every aspect of the country's political system. |
| california gold marketing group: Play Bigger Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney, 2016-06-14 The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself. |
| california gold marketing group: Designed by Apple in California , 2016-10-05 |
| california gold marketing group: California's Hidden Gold Alton Pryor, 2002 |
| california gold marketing group: Oceans Odyssey Sean Kingsley, 2010-02-05 In ten papers Odyssey Marine Exploration presents the technology, methodology and archaeological results from four deep-sea shipwrecks and one major survey conducted between 2003 and 2008. The sites lie beyond territorial waters in depths of up to 820 metres off southeastern America and in the Straits of Gibraltar and the English Channel. Exclusively recorded using robotic technology in the form of a Remotely-Operated Vehicle, the wrecks range from the major Royal Navy warships HMS Sussex (1694) and the unique, 100-gun, first-rate HMS Victory (1744)to the steamship SS Republic (1865) and a mid-19th century merchant vessel with a cargo of British porcelain. Their study reveals that the future of deep-sea wreck research has arrived, but also that many sites are at severe risk from destruction from the offshore fishing industry. |
| california gold marketing group: The Millionaire Training Larry Thompson, 2020-02 |
| california gold marketing group: Towers of Gold Frances Dinkelspiel, 2010-01-05 Isaias Hellman, a Jewish immigrant, arrived in California in 1859 with very little money in his pocket and his brother Herman by his side. By the time he died, he had effectively transformed Los Angeles into the modern metropolis we see today. In Frances Dinkelspiel's groundbreaking history, the early days of California are seen through the life of a man who started out as a simple store owner only to become California's premier money-man of the late 19th and early 20th century. Growing up as a young immigrant, Hellman quickly learned the use to which capital could be put, founding LA's Farmers and Merchants Bank, that city's first successful bank, and transforming Wells Fargo into one of the West's biggest financial institutions. He invested money with Henry Huntington to build trolley lines, lent Edward Doheney the funds that led him to discover California's huge oil reserves, and assisted Harrison Gary Otis in acquiring full ownership of the Los Angeles Times. Hellman led the building of Los Angeles' first synagogue, the Wilshire Boulevard Temple, helped start the University of Southern California and served as Regent of the University of California. His influence, however, was not limited to Los Angeles. He controlled the California wine industry for almost twenty years and, after San Francisco's devastating 1906 earthquake and fire, calmed the financial markets there in order to help that great city rise from the ashes. With all of these accomplishments, Isaias Hellman almost single-handedly brought California into modernity. Ripe with great historical events that filled the early days of California such as the Gold Rush and the San Francisco earthquake, Towers of Gold brings to life the transformation of California from a frontier society whose economy was driven by the barter of hides and exchange of gold dust into a vibrant state with the strongest economy in the nation. |
| california gold marketing group: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| california gold marketing group: The Face-to-Face Book Edward B. Keller, Brad Fay, 2012-05-22 The world's preeminent word-of-mouth marketing experts demonstrate how in-person social networking, not online marketing, is the secret to soaring revenues. |
| california gold marketing group: Property James Charles Smith, Edward J. Larson, John Copeland Nagle, 2018-02-28 Property: Cases and Materials features sweeping coverage in a single volume, from “old property” (such as the basics of estates in land and servitudes) to “new property,” including intellectual property, cultural property, and property in living things. The text provokes debate on fundamental questions such as the creation of property, information as property, collective vs. individual rights, and property as related to other bodies of law. Its coverage of intellectual property shows how the law grows and responds to social and technological change. Designed for flexibility, stand-alone chapters can be omitted if time constraints require. Property: Cases and Materials includes appellate decisions, statutes, regulations, administrative decisions, law review articles, and non-legal materials. Principal cases include Elvis Presley International Memorial Foundation v. Crowell, Popov v. Hayashi (Barry Bonds home run ball); People v. Chubbs (software for DNA matching), and Dred Scott v. Sandford. Key Features: Updated with more recent cases, including more cases from the twenty-first century than any other major property casebook. Improved coverage of natural resources law and intellectual property. Thorough update of all existing materials. |
| california gold marketing group: Crossing the Chasm Geoffrey A. Moore, 2009-03-17 Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. |
| california gold marketing group: Gold Is a Better Way Adam Baratta, 2018-09-16 The shocking truth about where the markets are headed and why owning physical gold—not paper assets—is a far better strategy to building real wealth. An indispensable resource for the everyday investor, Gold Is A Better Way turns the strategies recommended by Wall Street on their head and makes the case for a return to sound investing. Adam Baratta strips away all the confusion and complexities surrounding investing and breaks down investment concepts and the simple fundamentals driving markets. He provides a roadmap for how to win at the game of investing and, more importantly, explains the “why” so readers can continue to win. Everyday investors gain tools that allow them to know with certainty they are making sound investment decisions, as well as an understanding of where to diversify investments that have historically performed well. There is a massive environmental shift happening in financial markets. Interest rates are rising and what has been very easy for investors in the past is about to become very hard. Everything people think they know about investing is being turned on its head. It's time to change investing behavior. “A fresh new voice in the world of gold . . . Baratta’s book and cutting edge platform make the undeniable case why gold demands consideration in every portfolio.” —ZeroHedge |
| california gold marketing group: Focus Groups Richard A. Krueger, Mary Anne Casey, 2000-04-26 `I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research. |
| california gold marketing group: The Gold Standard Colin Cowie, 2021-09-07 Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable “wow” events for the world’s most demanding clients. If you’re searching for ways to ensure your customers walk away from your company with a smile on their face and a plan to return, you found it. And any business organization can adapt the tools and techniques in this book. Colin Cowie, one of the world’s most sought-after event planners, shares the hard-won and hard-nosed advice he has learned through entertaining and engaging stories and examples. He gives readers the indisputable blueprint for creating a customer-service culture that anyone can tailor to their own needs, whether you’re a shopkeeper, corporate marketing director, or budding event planner. Upon coming to the United States from South Africa with $400 in his pocket, Colin built his highly successful catering and event-planning business from the ground up to become event planner to the most respected tastemakers and personalities in the world—including Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, and Kim Kardashian, to name a few. In this book, you will: Learn how to formulate your own vision, mission statements, and guiding principles, and effectively communicate them to your team. Learn how you can align your vision with your essential mission statement. Discover the core values, including service and accountability, that fuel Colin’s customer-care ethos, and how you can apply those values to your own business. Have a renewed understanding of how vitally important it is that you take good care of the people who work for you so they, in turn, can care for your customers. Become armed to inspire and empower your team. Be guided to create your own “bible” of scripts, protocols, and procedures that will streamline customer-care situations while making every customer feel like their individual desires are being taken care of. Learn how to use every complaint as an opportunity, as well as why you should be more afraid of a client who doesn’t complain when something goes wrong versus one who does. |
| california gold marketing group: Insider Baseball Joan Didion, 2016-10-04 A Vintage Shorts Selection • Almost three decades ago, iconic and incomparable American essayist Joan Didion’s now-classic report from the Dukakis campaign trail exposed, in no uncertain terms, the complete sham that is the modern American presidential run. Writing with bite and some humor too, Didion betrays “the process”—the way in which power is exchanged and the status quo is maintained. All insiders—politicians, journalists, spin doctors—participate in a political narrative that is “designed as it is to maintain the illusion of consensus by obscuring rather than addressing actual issues.” The optics of presidential campaigns have grown ever more farcical and remote from the needs and issues most relevant to Americans’ lives, and Didion’s elegant, shrewd, and prescient commentary has never been more urgent than it is right now. An ebook short. |
| california gold marketing group: They Ask, You Answer Marcus Sheridan, 2019-08-06 The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. |
| california gold marketing group: Louie, Take a Look at This! Luis Fuerte, 2017-03-13 Huell Howser, the exuberant, hugely popular host of California Gold and other California public-television shows, was always exclaiming to the camera, Louie, take a look at this! Now, three years after Howser's death, Louie—aka Luis Fuerte, a 5-time-Emmy-winning cameraman—shares all the great stories of their adventures exploring California, making great television, and showcasing Howser's infectious love for the Golden State. |
| california gold marketing group: Money of the World Ira Goldberg, Larry Goldberg, 2007 |
| california gold marketing group: Culturally and Linguistically Responsive Teaching and Learning (Second Edition) Sharroky Hollie, 2017-07-15 Written to address all grade levels, this K-12 classroom resource provides teachers with strategies to support their culturally and linguistically diverse students. This highly readable book by Dr. Sharroky Hollie explores the pedagogy of culturally responsive teaching, and includes tips, techniques, and activities that are easy to implement in today's classrooms. Both novice and seasoned educators will benefit from the helpful strategies described in this resource to improve the following five key areas: classroom management, academic literacy, academic vocabulary, academic language, and learning environment. Grounded in the latest research, this second edition includes an updated reference section and resources for further reading. |
| california gold marketing group: The Small Business Advocate , 1995-05 |
| california gold marketing group: On Gold Mountain Lisa See, 1999 When she was a girl, Lisa See spent summers in the cool, dark recesses of her family`s antiques store in Los Angeles' Chinatown. There, her grandmother and great-aunt told her intriguing, colourful stories about their family`s past - stories of missionaries, concubines, tong wars, glamorous nightclubs, and the determined struggle to triumph over racist laws and discrimination. They spoke of how Lisa`s great-great-grandfather emigrated from his Chinese village to the United States, and how his son followed him. As an adult, See spent fives years collecting the details of her family`s remarkable history. She interviewd nearly one hundred relatives and pored over documents at the National Archives, the immigration office, and in countless attics, basements, and closets for the initmate nuances of her ancestors` lives. The result is a vivid, sweeping family portriat that is att once particular and universal, telling the story not only of one family, but of the Chinese people in America - and of America itself, a country that both welcomes and reviles its immigrants like no other culture in the world. |
| california gold marketing group: The Numismatist , 2008 Vols. 24-52 include the Proceedings of the American Numismatic Association Convention, 1911-39. |
| california gold marketing group: Britfield and the Lost Crown C. R. Stewart, 2019-02-15 Tom has spent most of his life locked behind the cruel walls of Weatherly Orphanage, but whenhe learns that his parents might still be alive, Tom knows he must do what he can to find them.He can't leave Weatherly without his best friend Sarah, so armed with a single clue to his past,the word Britfield, the two make a darling escape by commandeering a hot air balloon. Nowthey're on the run from a famous Scotland Yard detective and what looks like half the policeofficers in England. Tom and Sarah's journey takes them from Oxford University to WindsorCastle, through London, and finally to Canterbury. Along the way, they discover that Tom maybe the true heir to the British throne, but even with the help of two brilliant professors, it lookslike Tom and Sarah will be captured and sent back to the orphanage before they have a chanceto solve Tom's Royal mystery. |
| california gold marketing group: The 22 Immutable Laws of Marketing Al Ries, Jack Trout, 1994 Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. |
| california gold marketing group: Critical Selling Nick Kane, Justin Zappulla, 2015-10-19 Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training program, Critical Selling®. Let authors Justin Zappulla and Nick Kane, Managing Partners at Janek, lead you through their flagship sales training methodology to provide you with the strategies, skills and best practices you need to accelerate the sales process and close more deals. From the initial contact to closing the deal, this book details the winning strategies and skills that have supercharged the sales force of program alumni like OptumHealth, Santander Bank, Daimler Trucks, California Casualty, and many more. Concrete, actionable steps show you how to plan a productive sales call, identify customer needs, differentiate yourself from the competition, and wrap up the sale. You'll also learn proven techniques for building rapport, overcoming objections, dealing with price pressures, and handling the million little things that can derail an otherwise positive sales interaction. Sales are the lifeblood of your company. Are they meeting your expectations? What if you could exceed projected sales figures and blow your competition out of the water? This book provides the research-based framework to ignite your sales team and excite your customer base, for sustainable success in today's market. Let Critical Selling® show you how to: Connect with customers on a deeper level to build trust Present a persuasive and value-based solution tailored to your customer’s needs Handle pricing pressure, doubt, and objections with confidence Utilize proven methodologies that help you close the sale Sales is about so much more than exchanging goods or services for cash. It's about relationships, it's about outperforming the competition, it's about demonstrating real value, and it's about understanding and solving people's problems. Critical Selling shows you how to bring it all together, using proven techniques based on real sales performance research. |
| california gold marketing group: American Catch Paul Greenberg, 2015-06-09 INVESTIGATIVE REPORTERS & EDITORS Book Award, Finalist 2014 A fascinating discussion of a multifaceted issue and a passionate call to action --Kirkus From the acclaimed author of Four Fish and The Omega Principle, Paul Greenberg uncovers the tragic unraveling of the nation’s seafood supply—telling the surprising story of why Americans stopped eating from their own waters in American Catch In 2005, the United States imported five billion pounds of seafood, nearly double what we imported twenty years earlier. Bizarrely, during that same period, our seafood exports quadrupled. American Catch examines New York oysters, Gulf shrimp, and Alaskan salmon to reveal how it came to be that 91 percent of the seafood Americans eat is foreign. In the 1920s, the average New Yorker ate six hundred local oysters a year. Today, the only edible oysters lie outside city limits. Following the trail of environmental desecration, Greenberg comes to view the New York City oyster as a reminder of what is lost when local waters are not valued as a food source. Farther south, a different catastrophe threatens another seafood-rich environment. When Greenberg visits the Gulf of Mexico, he arrives expecting to learn of the Deepwater Horizon oil spill’s lingering effects on shrimpers, but instead finds that the more immediate threat to business comes from overseas. Asian-farmed shrimp—cheap, abundant, and a perfect vehicle for the frying and sauces Americans love—have flooded the American market. Finally, Greenberg visits Bristol Bay, Alaska, home to the biggest wild sockeye salmon run left in the world. A pristine, productive fishery, Bristol Bay is now at great risk: The proposed Pebble Mine project could under¬mine the very spawning grounds that make this great run possible. In his search to discover why this pre¬cious renewable resource isn’t better protected, Green¬berg encounters a shocking truth: the great majority of Alaskan salmon is sent out of the country, much of it to Asia. Sockeye salmon is one of the most nutritionally dense animal proteins on the planet, yet Americans are shipping it abroad. Despite the challenges, hope abounds. In New York, Greenberg connects an oyster restoration project with a vision for how the bivalves might save the city from rising tides. In the Gulf, shrimpers band together to offer local catch direct to consumers. And in Bristol Bay, fishermen, environmentalists, and local Alaskans gather to roadblock Pebble Mine. With American Catch, Paul Greenberg proposes a way to break the current destructive patterns of consumption and return American catch back to American eaters. |
| california gold marketing group: Ogilvy on Advertising David Ogilvy, 2013-09-11 A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more. |
| california gold marketing group: Magnus Hirschfeld Ralf Dose, 2014-04-11 Magnus Hirschfeld (1868-1935) was one of the first great pioneers of the gay liberation movement. Revered by such gay icons as Christopher Isherwood and Harry Hay, founder of the Mattachine Society, Hirschfeld’s legacy resonates throughout the twentieth-century and around the world. Guided by his motto “Through Science Toward Justice,” Hirschfeld helped found the Scientific Humanitarian Committee in Germany to defend the rights of homosexuals and develop a scientific framework for sexual equality. He was also an early champion of women’s rights, campaigning in the early 1900s for the decriminalization of abortion and the right of female teachers and civil servants to marry and have children. By 1933 Hirschfeld’s commitment to sexual liberation made him a target for the Nazis, and they ransacked his Institute for Sexual Research and publicly burned his books. This biography, first published to acclaim in Germany, follows Hirschfeld from his birth in the Prussian province of Pomerania to the heights of his career during the Weimar Republic and the rise of German fascism. Ralf Dose illuminates Hirschfeld’s ground-breaking role in the gay liberation movement and explains some of his major theoretical concepts, which continue to influence our understanding of human sexuality and social justice today. |
| california gold marketing group: Disrupted, From Gen Y to iGen Stefan Pollack, 2014-07-01 Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. - See more at: http://disruptedbook.com/about/#sthash.OnHKyQXU.dpuf |
| california gold marketing group: Always Dream Kristi Yamaguchi, 1998 Kristi shares the many obstacles and concerns she and her family have faced in their lives--from her family's difficulties as Japanese-Americans during World War II to her own struggle dwith an earyl childhood foot deformity. |
| california gold marketing group: A Golden State Marlene Smith-Baranzini, 1999 A collection of essays on mining and economic development in California from the Gold Rush through the end of the 19th century. This is the second in a series of four volumes comemmorating the state's sesquicentennial. |
California - Wikipedia
California (/ ˌ k æ l ɪ ˈ f ɔːr n j ə /) is a state in the Western United States that lies on the Pacific Coast. It borders Oregon to the north, Nevada and …
California State Portal | CA.gov
CA.gov is the official website for the State of California. You can find and access California services, resources, …
California | Flag, Facts, Maps, Capital, Cities, & Destinations ...
2 days ago · California, constituent state of the United States of America. It was admitted as the 31st state of the union on September 9, 1850, and by the …
Visit California - Official Travel & Tourism Website
Find things to do, places to visit, and experiences to explore at Visit California, the Golden State’s official tourism site. Learn about national …
California Maps & Facts - World Atlas
May 16, 2024 · California, nicknamed the Golden State, sits on the United States Western coast. It borders the states of Arizona , Nevada , and …
California - Wikipedia
California (/ ˌ k æ l ɪ ˈ f ɔːr n j ə /) is a state in the Western United States that lies on the Pacific Coast. It borders Oregon to the …
California State Portal | CA.gov
CA.gov is the official website for the State of California. You can find and access California services, resources, and more.
California | Flag, Facts, Maps, Capital, Cities, & Destinations ...
2 days ago · California, constituent state of the United States of America. It was admitted as the 31st state of the union on …
Visit California - Official Travel & Tourism Website
Find things to do, places to visit, and experiences to explore at Visit California, the Golden State’s official tourism site. Learn …
California Maps & Facts - World Atlas
May 16, 2024 · California, nicknamed the Golden State, sits on the United States Western coast. It borders the states of …
