| campaign strategies used by political parties: The Strategy of Campaigning Kiron Skinner, Bruce Bueno de Mesquita, Serhiy Kudelia, Condoleezza Rice, 2010-02-05 The Strategy of Campaigning explores the political careers of Ronald Reagan and Boris Yeltsin, two of the most galvanizing and often controversial political figures of our time. Both men overcame defeat early in their political careers and rose to the highest elected offices in their respective countries. The authors demonstrate how and why Reagan and Yeltsin succeeded in their political aspirations, despite—or perhaps because of—their apparent “policy extremism”: that is, their advocacy of policy positions far from the mainstream. The book analyzes the viability of policy extremism as a political strategy that enables candidates to forge new coalitions and outflank conventional political allegiances. Kiron K. Skinner is Associate Professor of International Relations and Political Science at Carnegie Mellon University, a Research Fellow at the Hoover Institution, and a member of the Chief of Naval Operations Executive Panel and the National Security Education Board. Serhiy Kudelia is Lecturer of Politics at Kyiv-Mohyla Academy, Ukraine and advisor to Deputy Prime Minister of Ukraine. Bruce Bueno de Mesquita is Julius Silver Professor and Director of the Alexander Hamilton Center for Political Economy at New York University and a Senior Fellow at the Hoover Institution. Condoleezza Rice is on a leave of absence from Stanford University, where she was a Professor of Political Science and a Senior Fellow at the Hoover Institution. She is currently serving as U.S. Secretary of State. |
| campaign strategies used by political parties: Data-Driven Personalisation in Markets, Politics and Law Uta Kohl, Jacob Eisler, 2021-07-29 This book critiques the use of algorithms to pre-empt personal choices in its profound effect on markets, democracy and the rule of law. |
| campaign strategies used by political parties: Learning from Loss Seth Masket, 2020-09-22 The Democrats' decision to nominate Joe Biden for 2020 was hardly a fluke but rather a strategic choice by a party that had elevated electability above all other concerns. In Learning from Loss, one of the nation's leading political analysts offers unique insight into the Democratic Party at a moment of uncertainty. Between 2017 and 2020, Seth Masket spoke with Democratic Party activists and followed the behavior of party leaders and donors to learn how the party was interpreting the 2016 election and thinking about a nominee for 2020. Masket traces the persistence of party factions and shows how interpretations of 2016 shaped strategic choices for 2020. Although diverse narratives emerged to explain defeat in 2016 - ranging from a focus on 'identity politics' to concerns about Clinton as a flawed candidate - these narratives collectively cleared the path for Biden. |
| campaign strategies used by political parties: Money for Votes Eric Kramon, 2018 This book explains why vote buying is common in low-income democracies in Africa, and examines its consequences for democratic accountability. |
| campaign strategies used by political parties: Winning Elections Ronald A. Faucheux, 2003-10-15 This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry. |
| campaign strategies used by political parties: The Persuadable Voter D. Sunshine Hillygus, Todd G. Shields, 2014-04-24 The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns. |
| campaign strategies used by political parties: The Marketing of the President Bruce I. Newman, 1994 Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns. |
| campaign strategies used by political parties: Financing Political Parties and Election Campaigns Ingrid van Biezen, Council of Europe, 2003-01-01 On cover & title page: Integrated project Making democratic institutions work |
| campaign strategies used by political parties: Super PACs Louise I. Gerdes, 2014-05-20 The passage of Citizens United by the Supreme Court in 2010 sparked a renewed debate about campaign spending by large political action committees, or Super PACs. Its ruling said that it is okay for corporations and labor unions to spend as much as they want in advertising and other methods to convince people to vote for or against a candidate. This book provides a wide range of opinions on the issue. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others. |
| campaign strategies used by political parties: The Routledge Companion to Social Media and Politics Axel Bruns, Gunn Enli, Eli Skogerbo, Anders Olof Larsson, Christian Christensen, 2015-12-22 Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age. |
| campaign strategies used by political parties: Negative Campaigning Richard R. Lau, Gerald M. Pomper, 2004 Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice. |
| campaign strategies used by political parties: Campaign Craft Daniel M. Shea, Michael John Burton, 2001 A comprehensive guide to and analysis of modern political campaign communication. |
| campaign strategies used by political parties: Political Parties in the Digital Age Guy Lachapelle, Philippe Maarek, 2015-07-01 The Internet and social media may initially have been understood as just one more instrument politicians could employ to manage without political parties. However, these media cannot be reduced to being a tool available solely to politicians. The electronic media make reinforcement of the glocalization of the public and political sphere, a process already set in motion with the advent of television, and they can develop the trend even further. Political parties are therefore once again becoming indispensable; they are in an unparalleled position to recreate social and political bonds, for only they stand both at the center and on the periphery of the new sphere encompassing public and political life. TABLE OF CONTENTS New Technologies: Helping Political Parties and the Democratic Processes or Threatening Them? (Guy Lachapelle and Philippe J. Maarek) Part I: The Integration of Technological Innovations in the Practices of Parties and Citizens Innovations in Information Technology in American Party Politics Since 1960 (Kenneth Janda) Internet, Social Media Use and Political Participation in the 2013 Parliamentary Election in Germany (Reimar Zeh and Christina Holtz-Bacha) Part II: The Consequences of New Technologies on Activism The Decline of Activism in Political Parties: Adaptation Strategies and New Technologies (Eric Montigny) Party Activists and Partisan Communication in Quebec (Isabelle Gusse) Part III: The New Role Played by Social Networks Changing Communications? Political Parties and Web 2.0 in the 2011 New Zealand General Election (Ashley Murchison) Social Media and American Presidential Campaigns: The Dark Side of the Electoral Process (Karine Premont and Charles-Antoine Millette) Part IV: The Resilience of the Printed Press in the United Kingdom The United Kingdom Independence Party (UKIP) and the British Press: Integration, Immigration and Integrity (David Deacon and Dominic Wring) Part V: New Technologies and Leadership Evolution Political parties and the Internet: changes in society, changing politics – the case of the Parti Quebecois (Guy Lachapelle) Political communication, electronic media and social networks in France (Philippe J. Maarek) Index of Proper Nouns |
| campaign strategies used by political parties: Get Out the Vote Donald P. Green, Alan S. Gerber, 2008-09-01 The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes. —Alan B. Kreuger, in the New York Times Get Out the Vote! shatters conventional wisdom about GOTV. —Hal Malchow in Campaigns & Elections Green and Gerber's recent book represents important innovations in the study of turnout.—Political Science Review Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum.—National Journal |
| campaign strategies used by political parties: Campaigns and Political Marketing Wayne Steger, Sean Kelly, Mark Wrighton, 2013-02-01 Understand the theoretical—and practical—aspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultants—and their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups’ resource distribution differ from resource allocation decisions made by candidates’ organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types. |
| campaign strategies used by political parties: Campaign Guide for Political Party Committees , 1984 |
| campaign strategies used by political parties: Funding of Political Parties and Election Campaigns Julie Ballington, 2003 This handbook provides a general description of the different models of political finance regulations and analyses the relationship between party funding and effective democracy. The most important part of the book is an extensive matrix on political finance laws and regulations for about 100 countries. Public funding regulations, ceilings on campaign expenditure, bans on foreign donations and enforcing an agency are some of the issues covered in the study. Includes regional studies and discusses how political funding can affect women and men differently, and the delicate issue of monitoring, control and enforcement of political finance laws. |
| campaign strategies used by political parties: The Political Logic of Poverty Relief Alberto Diaz-Cayeros, Federico Estévez, Beatriz Magaloni, 2016-02-26 The Political Logic of Poverty Relief places electoral politics and institutional design at the core of poverty alleviation. The authors develop a theory with applications to Mexico about how elections shape social programs aimed at aiding the poor. They also assess whether voters reward politicians for targeted poverty alleviation programs. |
| campaign strategies used by political parties: Controlling the Message Victoria A. Farrar-Myers, Justin S. Vaughn, 2015-03-27 Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship. |
| campaign strategies used by political parties: American Political Parties and Elections Louis Sandy Maisel, 2016 Few Americans and even fewer citizens of other nations understand the electoral process in the United States. Still fewer understand the role played by political parties in the electoral process or the ironies within the system. Participation in elections in the United States is much lower than in the vast majority of mature democracies. Perhaps this is because of the lack of competition in a country where only two parties have a true chance of winning, despite the fact that a large number of citizens claim allegiance to neither and think badly of both. Or perhaps it is because in the U.S. campaign contributions disproportionately favor incumbents in most legislative elections, or that largely unregulated groups such as the now notorious 527s have as much impact on the outcome of a campaign as do the parties or the candidates' campaign organizations. These factors offer a very clear picture of the problems that underlay our much trumpeted electoral system. The second edition of this Very Short Introduction introduces the reader to these issues and more. Drawing on updated data and new examples from the 2016 presidential nominations, L. Sandy Maisel provides an insider's view of how the system actually works while shining a light on some of its flaws. He also illustrates the growing impact of campaigning through social media, the changes in campaign financing wrought by the Supreme Court recent decisions, and the Tea Party's influence on the sub-presidential nominating process. As the United States enter what is sure to be yet another highly contested election year, it is more important than ever that Americans take the time to learn the system that puts so many in power. |
| campaign strategies used by political parties: Modern Political Campaigns Michael D. Cohen, 2021-06-15 Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day. |
| campaign strategies used by political parties: Campaigning on Facebook in the 2019 European Parliament Election Jörg Haßler, Melanie Magin, Uta Russmann, Vicente Fenoll, 2021 This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances. |
| campaign strategies used by political parties: Overseas Business Reports , 1981 |
| campaign strategies used by political parties: Encyclopedia of U.S. campaigns, elections, and electoral behavior Kenneth F. Warren, 2008-04-04 These approximately 450 articles explore all topics relevant to American political campaigns, elections and electoral behaviour including some cross-cultural comparisons to help place American trends in a global context. |
| campaign strategies used by political parties: American Government 3e Glen Krutz, Sylvie Waskiewicz, 2023-05-12 Black & white print. American Government 3e aligns with the topics and objectives of many government courses. Faculty involved in the project have endeavored to make government workings, issues, debates, and impacts meaningful and memorable to students while maintaining the conceptual coverage and rigor inherent in the subject. With this objective in mind, the content of this textbook has been developed and arranged to provide a logical progression from the fundamental principles of institutional design at the founding, to avenues of political participation, to thorough coverage of the political structures that constitute American government. The book builds upon what students have already learned and emphasizes connections between topics as well as between theory and applications. The goal of each section is to enable students not just to recognize concepts, but to work with them in ways that will be useful in later courses, future careers, and as engaged citizens. In order to help students understand the ways that government, society, and individuals interconnect, the revision includes more examples and details regarding the lived experiences of diverse groups and communities within the United States. The authors and reviewers sought to strike a balance between confronting the negative and harmful elements of American government, history, and current events, while demonstrating progress in overcoming them. In doing so, the approach seeks to provide instructors with ample opportunities to open discussions, extend and update concepts, and drive deeper engagement. |
| campaign strategies used by political parties: Campaigning for President 2016 Dennis W. Johnson, Lara M. Brown, 2017-07-18 Coming out of one of the most contentious elections in history, Dennis Johnson and Lara Brown have assembled an outstanding team of authors to examine one of the fiercest and most closely fought presidential elections of our time. Like the 2008 and 2012 editions of Campaigning for President, the 2016 edition combines the talents and insights of political scientists who specialize in campaigns and elections together with seasoned political professionals who have been involved in previous presidential campaigns. Campaigning for President is the only series on presidential campaigns that features both political scientists and professional consultants. This book focuses on the most important questions of this most unusual presidential campaign. What was the appeal of Donald Trump? Has Twitter and social media become the dominant means of communicating? How did fake news, WikiLeaks, and the Russians factor in this election? What happened to the Obama coalition and why couldn’t Hillary Clinton capitalize on it? Hundreds of millions of Super PAC dollars were raised and spent, and much of that was wasted. What happened? Is the wild west of online media the new norm for presidential contests? These and many other questions are answered in the provocative essays by scholars and practitioners. The volume also is packed with valuable appendixes: a timeline of the presidential race, biographical sketches of each candidate, a roster of political consultants, the primary and general election results, exit polls, and campaign spending. New to the 2016 Edition The 2016 presidential contest brings a completely new set of players, policies, and electoral challenges. Like the 2008 and 2012 editions, the authors probe the strategies and tactics of the candidate campaigns and the outside organizations. The chapters focus on Donald Trump and Hillary Clinton, but also look at the Bernie Sanders insurgency, the collapse of the mainstream Republican candidates, and the dynamics of the general election. Chapters also analyze the changes in campaign finance, new technologies, the role of social media, and how fake news and subterfuge might become the new realities of presidential campaigning. |
| campaign strategies used by political parties: Multi-Ethnic Coalitions in Africa Leonardo R. Arriola, 2013 Africa's long-ruling incumbents stay in power because opposition politicians struggle to secure the finances required to build electoral coalitions. |
| campaign strategies used by political parties: Inside the Campaign Alex Marland, Thierry Giasson, 2020-05-01 Political leaders are the public face of a party during an election campaign. But what type of work is conducted behind the scenes by lesser-known party members attempting to propel their leaders to victory at the federal level in Canada? Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals how campaign staffers, as well as by those covering and organizing election-related events, perform their duties and overcome obstacles during the heat of a campaign to get their respective leaders elected. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada. |
| campaign strategies used by political parties: Political Public Relations Jesper Stromback, Spiro Kiousis, 2019-07-30 The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com. |
| campaign strategies used by political parties: Ghana , 2008 |
| campaign strategies used by political parties: Gender and Elections Susan J. Carroll, Richard L. Fox, 2013-12-23 The third edition of Gender and Elections offers a systematic, lively, and multifaceted account of the role of gender in the electoral process through the 2012 elections. This timely yet enduring volume strikes a balance between highlighting the most important developments for women as voters and candidates in the 2012 elections and providing a more long-term, in-depth analysis of the ways that gender has helped shape the contours and outcomes of electoral politics in the United States. Individual chapters demonstrate the importance of gender in understanding and interpreting presidential elections, presidential and vice-presidential candidacies, voter participation and turnout, voting choices, congressional elections, the political involvement of Latinas, the participation of African American women, the support of political parties and women's organizations, candidate communications with voters, and state elections. Without question, Gender and Elections is the most comprehensive, reliable, and trustworthy resource on the role of gender in US electoral politics. |
| campaign strategies used by political parties: How to Win Campaigns Chris Rose, 2012-08-21 Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning. |
| campaign strategies used by political parties: Institutions and Ethnic Politics in Africa Daniel N. Posner, 2005-06-06 This book presents a theory to account for why and when politics revolves around one axis of social cleavage instead of another. It does so by examining the case of Zambia, where people identify themselves either as members of one of the country's seventy-three tribes or as members of one of its four principal language groups. The book accounts for the conditions under which Zambian political competition revolves around tribal differences and under which it revolves around language group differences. Drawing on a simple model of identity choice, it shows that the answer depends on whether the country operates under single-party or multi-party rule. During periods of single-party rule, tribal identities serve as the axis of electoral mobilization and self-identification; during periods of multi-party rule, broader language group identities play this role. The book thus demonstrates how formal institutional rules determine the kinds of social cleavages that matter in politics. |
| campaign strategies used by political parties: Campaign Guide for Corporations and Labor Organizations United States. Federal Election Commission, 1994-03 |
| campaign strategies used by political parties: Social Media, Political Marketing and the 2016 U.S. Election Christine B. Williams, Bruce I. Newman, 2018-10-08 Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together, these illustrate the wide variety of methodological approaches and statistical techniques that can be used to probe the rich, vast stores of social media data now available. Individual chapters examine what different candidates posted about and which posts generated more of a response. The analyses shed light on what social media can reveal about campaign messaging strategies and explore the linkages between social media content and their audiences’ perceptions, opinions and political participation. The findings highlight similarities and differences among candidates and consider how continuity and change are manifest in the 2016 election. Finally, taking a look forward, the contributors consider the implications of their work for political marketing research and practice. The chapters in this book were originally published as a special issue of the Journal of Political Marketing. |
| campaign strategies used by political parties: Who Will Be the Next President? Alexander S. Belenky, 2016-11-15 This book is open access under a CC BY 4.0 license. This book addresses the peculiarities of the current presidential election system not yet addressed in other publications. It argues that any rules for electing a President that may have a chance to replace the current ones should provide an equal representation of states as equal members of the Union, and of the nation as a whole. This book analyzes the National Popular Vote plan and shows that this plan may violate the Supreme Court decisions on the equality of votes cast in statewide popular elections held to choose state electors. That is, the National Popular Vote plan may violate the Equal Protection Clause of the Fourteenth Amendment. The book proposes a new election system in which the will of the states and the will of the nation as a whole are determined by direct popular elections for President and Vice President in the 50 states and in D.C. This system a) would elect President a candidate who is the choice of both the nation as a whole and of the states as equal members of the Union, b) would let the current system elect a President only if the nation as a whole and the states as equal members of the Union fail to agree on a common candidate, and c) would encourage the candidates to campaign nationwide. The second edition has been updated to include a proposal on how to make established non-major party presidential candidates and independent candidates welcome participants in national televised presidential debates with the major-party candidates. |
| campaign strategies used by political parties: Votes, Money and Violence Matthias Basedau, Gero Erdmann, Andreas Mehler, 2007 Following the (re-) introduction of multiparty systems in Africa in the early 1990s, third and fourth elections in Africa’s new democracies and hybrid regimes are now being seen. Although there is a large and growing literature on democracy and elections in Africa, parties and party systems have hitherto not been the focus of research, which may be surprising given their central role in a liberal democracy. The early works from the 1960s and 1970s provide neither a sound conceptual nor empirical basis. Research on political parties and party systems in Africa is still in its infancy. Various contributions in this volume address the theoretical and conceptual challenges provided by the African parties and party systems with their particular features of weak organization, informal relationships dominated by big men and clientelism within a neopatrimonial setting. Others raise the crucial question of representation in relation to ethnicity, civil society and gender, or look into the empirical relationship between party systems and democracy. Further chapters ask questions about the appropriate electoral system for the multiethnic context in Africa and deal with the problem of electoral system reform. Finally, there are chapters which focus on the neglected area of electoral violence, and the moral role of money and vote buying is scrutinized through a case study. An important conclusion is that party research in Africa needs more conceptual clarity as well as empirical research particularly on party organization, voting behavior, and the role of ethnicity. The volume is written for academics and graduate students in Comparative Politics, Party Research, Electoral and African Studies. It will be also useful for professionals dealing with Africa in (political) development assistance. |
| campaign strategies used by political parties: Party Ballots, Reform, and the Transformation of America's Electoral System Erik J. Engstrom, Samuel Kernell, 2014-10-27 This book demonstrates that nineteenth-century electoral politics were the product of institutions that prescribed how votes were cast and were converted into political offices. |
| campaign strategies used by political parties: Electoral Strategies and Political Marketing Shaun Bowler, David M. Farrell, 2016-07-27 Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion. |
| campaign strategies used by political parties: Political Parties and Electoral Change Peter Mair, Wolfgang C Müller, Fritz Plasser, 2004-05-19 How have Europe′s mainstream political parties responded to the long-term decline in voter loyalties? What are the consequences of this change in the electoral markets in which parties now operate? Popular disengagement, disaffection, and withdrawal on the one hand, and increasing popular support for protest parties on the other, have become the hallmarks of modern European politics. This book provides an excellent account of how political parties in Western Europe are perceiving and are responding to these contemporary challenges of electoral dealignment. Each chapter employs a common format to present and compare the changing strategies of established parties and party systems in Britain, France, Germany, Italy, Austria, Belgium, Denmark, and Ireland. The result is an invaluable portrait of the changing electoral environment and how parties are interacting with each another and voters today. Political Parties and Electoral Change is essential reading for anybody seeking a deeper understanding of contemporary electoral politics and of the challenges facing west European party systems. Peter Mair is Professor of Comparative Politics at Leiden University. Wolfgang C. M ller is Professor of Political Science at the University of Mannheim and previously taught at the University of Vienna. Fritz Plasser is Professor of Political Science at the University of Innsbruck. |
CAMPAIGN Definition & Meaning - Merriam-Webster
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CAMPAIGN | English meaning - Cambridge Dictionary
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Campaign - Definition, Meaning & Synonyms | Vocabulary.com
The noun campaign describes any group of actions that are done with an ultimate purpose in mind. The goal of a political campaign is to put a candidate in office. The goal of a military …
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Campaign - definition of campaign by The Free Dictionary
(Government, Politics & Diplomacy) a series of coordinated activities, such as public speaking and demonstrating, designed to achieve a social, political, or commercial goal: a presidential …
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Designing Effective Health Campaigns: Strategies for Public Health ...
May 23, 2025 · Marymount's MS in Public Health Education and Promotion teaches the fundamentals of designing effective and engaging public health campaigns.
Campaign - Wikipedia
Campaign or The Campaign may refer to: The period during which a blast furnace is continuously in operation.
What is a Campaign? Definition & Examples - Vendasta
Aug 28, 2023 · A campaign is a coordinated series of activities designed to achieve a specific goal. It typically involves a combination of marketing, advertising, public relations, and other …
CAMPAIGN | definition in the Cambridge English Dictionary
CAMPAIGN meaning: 1. a planned group of especially political, business, or military activities that are intended to…. Learn more.
AN INTRODUCTION TO POLITICAL CAMPAIGNS: ROLES, …
AN INTRODUCTION TO POLITICAL CAMPAIGNS: ROLES, OPERATIONS, & ORGANIZATION Article summary: Political campaigns have developed into complex machines over time …
Political Finance in the Digital Age: A Case Study of Mexico
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How Political Parties Use Personalization Strategies on Facebook in the 2014 and 2019 EP Election Campaigns. Social Science Computer Review , 42 (5), 1204–1222.
Information, Communication & Society Information, …
that parties and candidates used complementary communication strategies instead of relying on a single tactic. We are able showing that partie s in parts strategically violated Instagram’s …
Calls to (what kind of?) action: A framework for comparing …
into political actors’ strategic considerations for using social media within their overall campaign strategies. Information. A key device of political campaigning is informing citizens by …
Changing Strategies of Electoral Processes, Political ... - IJNRD
promoting voter participation. Political parties are the primary vehicles through which citizens engage in politics. India has a vibrant multi-party system, with national and regional parties …
POLITICAL ADVERT CAMPAIGNS AND VOTING BEHAVIOUR
role in the electoral process. I concluded that political candidates and parties should concentrate on other election campaign strategies. I also recommend that further studies be conducted to …
POLITICAL MARKETING: AN EMERGING THEORY - SRCC
Political parties in most democracies are experiencing declining party identification and membership (Mair,1997; Mair and van Biezen, 2001). Indeed, that erosion of voter loyalty and …
POLITICAL PARTY AND CAMPAIGN FINANCING IN BELIZE
of the patron-client relationship2 by political parties is one way political parties appease the general electorate. Large contributors tend to contribute only to the two major political parties. …
Campaign Craft The Strategies Tactics And Art Of Political …
Campaign Craft The Strategies Tactics And Art Of Political Campaign Management 4th Edition Praeger Studies In Political Communication: Campaign Craft Daniel M. Shea,Michael John …
DIGITAL POLITICAL CAMPAIGNING: CONTEMPORARY …
Digital technologies are used in campaign strategies and campaign content, management of data in electoral registers, use of voter personality data for targeting use of ... (Galais and Cardenal …
Political campaigns in South Africa: Does celebrity …
positions on political matters and even partake in political activities (Becker, 2013). Furthermore, celebrities campaign on behalf of political parties, political candidates, social policies and …
The Role Of Social Media In Shaping Political Campaigns
Barack Obama’s 2008 campaign being widely recognized as the first to successfully leverage platforms like Facebook to mobilize young voters, while Donald Trump’s 2016 campaign used …
Campaign Strategy for the Election of Regional Heads in the …
Political campaign strategies for regional head elections are needed to maintain their existence. The success of the political campaign strategy that is compiled and implemented needs to be …
S.Mpofu T. Matsilele T. Nyawasha - Sabinet African Journals
This paper therefore seeks to explore campaign themes from selected political parties. In doing so, our aim is twofold: (1) to interrogate the saliency and meanings of the campaign messages …
Discourses on Political Advertising in South Africa: A
political party Mmusi Maimane, making serious corruption and malad-ministration claims against the countries’ governing political party. The political advertisement argues that the governing …
Post-Mortem Analysis of the 2016 Election Based on the …
Post-mortem analysis of the 2016 elections based on the political marketing strategies used by local political parties in Dumaguete City. Journal of Interdisciplinary Perspectives, Vol. 2, …
Online Campaign in Kenya: Implementing the Facebook …
past decade is the implementation of the online campaign. One of the key platforms used for online campaign is social media, and Facebook in particular. A number of politicians in Kenya …
Punjab Elections In 2022: Analyzing The Election Dynamics, …
voters, to understand campaign strategies and voter sentiments. Furthermore, media analysis was used to assess the impact of political messaging and public perception. This …
Analysing Strategies Employed by National Political Parties …
314,600,000 is a huge figure, and political parties, especially the national political parties (NPPs), of India cannot oversee this. “With the introduction of Analysing Strategies Employed by ...
TikTok’s Strategic Influence on Political Communication and …
social media. The study mentions that Clinton's campaign had an authentic style because of the amateurism of the campaign's content (Enli, 2017). It was also found that when politicians …
Understanding the Modern Election Campaign: Analysing …
‘A campaign strategy that is not data-driven is likely to fall behind’ (Aristotle 2022). This statement, made by the US data company Aristotle epitomizes recent orthodoxy about the requirements …
Political Party Strengthening Toolkit - ide, a
Oct 18, 2018 · women participation in political parties in Malawi, Zambia, Moldova, Tanzania, Serbia and Uganda among other countries; and service delivery dialogues with municipal …
MEDIA STRATEGIES IN POLITICAL CAMPAIGNS
Top Press Strategy Avoid feeding frenzies that sound alarm bells over your candidacy: Gary Hart, Jesse Jackson, Joe Biden case studies More recent instances –Sarah Palin interviews. Rev …
The Utility of AI Technology in Political Campaigns
powered the campaign to refine algorithms in real time, enabling the delivery of thousands of distinct messages based on evolving data and voter responses. The flexibility and …
Handbook on Promoting Women’s Participation in Political …
Strengthens political party electoral and/or campaign strategies 34 2.2.4. Combats falling party membership 36. 4 2.3. Benefits for women in political parties 37 2.3.1. Expands the pool of …
The Social Media Paradox Explained: Comparing Political …
This study compares major and minor political parties’ interaction strategy during the 2013 national election in Norway and combines interviews of political communication directors with …
Best Practices Used by Political Parties to Promote Women …
Consolidated Response on Best Practices used by Political Parties ... Political parties nominate candidates to their party lists, provide campaign funding to its candidates, rally voters, and …
Issue-Based Campaign Messages as a Public Relations Tool …
Keywords: Issue-based campaign messages, non-issue-based campaign messages, Political parties, Campaign messages. Introduction In recent years, political campaigns have become …
Political Facebook use: Campaign strategies used in 2008 …
Political Facebook use: Campaign strategies used in 2008 and 2012 presidential elections Porismita Borah ABSTRACT Although there is increasing research about the influence of …
ADVERTISING AND MARKETING STRATERGY OF INDIAN …
In this research paper we will describe about various political parties existing in India, their functions, process and strategies and medium used to promote themselves as a successful …
The Use Of Social Media In Indian Elections: An Overview
Political parties use social media to promote their political fame and messages among their supporters. People also use to engage with political issues and discuss them on social …
REPRODUCING TOXIC ELECTION CAMPAIGNS - EISA
to capture the coloured vote. Since 1994 political parties have used race-based campaign strategies with varying degrees of success. Initially, the National Party (NP) achieved success …
Reimagining South African Political Campaigns through …
focuses on”. Prominently, “political campaign posters are most visible during elections because these are the most economical and easiest means of communication between the elected …
Political Campaigns and Big Data - Scholars at Harvard
data savvy campaigns a competitive advantage in targeting. This has led the political parties to engage in an arms race to leverage ever growing volumes of data to create votes. This paper …
Political Campaigns and Big Data - Scholars at Harvard
Campaigns also use data to construct predictive models to make targeting campaign communications more efficient and to support broader campaign strategies. These predictive …
DISCURSIVE STRATEGIES IN POLITICAL SPEECH: A CRITICAL …
This paper is a critical discourse analysis of discursive strategies in political inaugural speeches of six governors of Nigeria selected from the 2015 inaugurals on the 29th May, ... leaders of …
Campaign Skills Handbook - National Democratic Institute
Political messages are used to inform the public about what political candidates and parties stand for and to convince people to support their approach to public policy. Political messages …
Picture me in person: Personalization and emotionalization as …
so the question of the new political personnel was expected to generate a highly person-alized, and conceivably emotionalized election campaign. (Visual) campaign strategies on different …
Campaign Craft The Strategies Tactics And Art Of Political …
Campaign Craft The Strategies Tactics And Art Of Political Campaign Management 4th Edition Praeger Studies In Political Communication: Campaign Craft Daniel M. Shea,Michael John …
Political Parties and Election/Campaign Financing in …
Political Parties and Election/Campaign Financing in Nigeria: Interrogating the 2015 General Elections By: Patrick I. Ukase, Ph.D Department of History and International Studies, Kogi …
Social Media and Political Mobilization in India
– Kejriwal party gives Delhi poll campaign pop-culture spin’ is again an interesting article which deals with how Kejriwal led AAP government has used social media and has often taken help …
Political social media marketing: a systematic literature …
In simpler terms, political marketing is the use of marketing concepts and tech-niques to achieve political goals. As a fundamental part of modern politics, politi-cal marketing is practiced by …
Social Media and Political Campaign Communication in Ghana.
Political Campaign: A political campaign is an organized effort that seeks to influence the decision-making process within a specific group. Political Communication: Political …
POLITICAL CAMPAIGN PLANNING MANUAL - National …
POLITICAL CAMPAIGN PLANNING MANUAL Page 8 of 105 INTRODUCTION A political campaign can be an exciting experience. A great deal will happen between now and Election …
NBER WORKING PAPER SERIES ELECTION CAMPAIGNS
effective.While door-to-door campaign activities are common, field experiments involv-ing actual political parties during elections are infrequent. Additionally, in contrast to the literature on door …
POLITICAL MARKETING IN THE DIGITAL ERA: MILLENNIALS’ …
The Digital Revolution of Political Communication Political marketing has become omnipresent in modern American politics used by politicians, parties, groups, movements, and governments …
Political Ads and Voter Decision Making: Effectiveness and …
and ethical implications of campaign communication strategies adopted in political advertisements towards voter decision-making. The specific objectives of the study include: 1. To find out …
