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| conjoint analysis in excel: Practical and Clear Graduate Statistics in Excel - The Excel Statistical Master Mark Harmon, 2011-03-16 Complete and practical yet easy-to-understand graduate-level statistics course with all of the problems worked out in Excel. Thoroughly covers all topics of an intense graduate statistics course using nothing but step-by-step, simple explanations. Loaded with completed, real-world problems all in Excel, this e-manual is an outstanding supplement to a graduate statistics course. Very clear explanations are used to show exactly how the Excel formulas integrate with the statistical frameworks being applied. The reader will learn how to master and apply graduate-level statistics much faster than a student in a normal graduate statistics course because this e-manual's emphasis is entirely on problem solving, not on useless, forgettable theory that fills up many statistics courses. This e-manual achieves two goals: teaching graduate-level statistical frameworks in an easy-to-understand way and then showing how to implement all of it in Excel. The widely-used Microsoft Excel program provides a very simple but incredibly complete platform to perform heavy-duty, advanced statistical analysis. All other statistical software packages, such as Minitab, SyStat, and SPSS, are expensive, require lots of user training, and expect that the user is an expert statistician right from the start. Not this e-manual nor Microsoft Excel. The ability to perform graduate-level statistics in Excel is an extremely useful and powerful tool for any graduate statistics student and business manager. Homework assignments can be quickly checked with Excel. Once difficult statistical business problems are now readily solvable in Excel. The easy-to-follow frameworks in this e-manual can be cleanly and swiftly duplicated in the real world and on statistics exams by hand (without Excel) right away. The lessons are all in bite-size chunks that are quickly absorbed for immediate use. More than half of the lessons in this e-manual are supplemented with step-by-step videos for more convenient learning. Some of the major topics covered in detail include regression, ANOVA, hypothesis tests, confidence intervals, combinations, permutations, correlation, covariance, t-tests, histograms, and charting. This e-manual also contains two complete chapters with numerous videos showing exactly how to create user-interactive graphs of the 10 major distributions in Excel. These user-interactive Excel graphs allow the user to vary the cells containing all of the distribution's parameters, such as mean, standard deviation, and degrees of freedom, and watch the graphed distribution instantly change right on the spreadsheet to conform to the new parameters. This is an excellent and unique tool to fully grasp the functionality of the distributions discussed in this e-manual. All problem-solving techniques are presented as step-by-step frameworks that can be readily applied to similar problems, not as seemingly unrelated and difficult-to-apply statistical theorems like most statistics course do. A number of problem-solving techniques are presented in this e-manual that do not appear in any other statistical text. One example of a statistical technique presented only in this e-manual and nowhere else is a detailed description showing how to solve every type of hypothesis test using the same four steps. A number of widely-used and complicated statistical tests, such as the chi-square independence test, the chi-square population variance test, and conjoint analysis using dummy variable regression are described from top to bottom and also in Excel. Graduate statistics students and business managers will find this e-manual to be, by far, the easiest and fastest way to master graduate-level statistics and to apply advanced statistics in Excel to solve difficult, real-world problems, homework assignments, and exam questions. The reader of this e-manual will quickly become an Excel Statistical Master. |
| conjoint analysis in excel: Advanced Regression in Excel - The Excel Statistical Master Mark Harmon, 2011-02-22 50 pages of complete step-by-step instructions and videos showing exactly how to perform a variety of advanced regression techniques and how to do them all in Excel. Some of these advanced regression techniques include nonlinear regression, logistic regression, and dummy-variable regression. This e-manual will also clearly explain all of the steps of a regression and how to quickly read the output of regression done in Excel. This e-manual is loaded with completed examples, screenshots, and videos of the advanced regression techniques all being performed in Excel. The instructions, screenshots, and videos are clear and easy-to-follow but at the graduate level. If you are currently taking a difficult graduate-level statistics course that covers advanced regression techniques such as nonlinear regression, logistic regression, or dummy-variable regression, you will find this e-manual to be an outstanding course supplement that will explain these advanced regression techniques much more clearly than your textbook does. If you are a business manager, you will really appreciate how easily and clearly this e-manual will show you how you can perform these advanced regression techniques in Excel to solve difficult statistical problems on your job. Nonlinear regression, logistic regression, and dummy-variable regression are extremely useful in business, but are not widely understood. For example, you can use logistic regression to accurately calculate the probability that your next customer will make a purchase. That use of logistic regression is covered in detail in this e-manual. A detailed model of dummy-variable regression is provided in the e-manual which shows how to calculate how important each attribute of your product is to your customers. Not many people have a working knowledge of these advanced and useful regression techniques. You will. This e-manual will make you an Excel Statistical Master of nonlinear regression, logistic regression, and dummy-variable regression. |
| conjoint analysis in excel: Linking Conjoint Analysis and QFD Bernd Österreicher, 1999-08-10 Inhaltsangabe:Zusammenfassung: Die vorliegende Arbeit (in Englisch) beschäftigt sich mit der Integration der Methodik Conjointanalyse (CA) in den Quality Function Deployment Prozeß, um den QFD-Prozeß in Entscheidungs- und Bewertungssituationen zu unterstützen. Im Mittelpunkt steht dabei die Untersuchung der gängigen Conjointmethoden auf Anwendbarkeit und Eignung für groß angelegte Studien, wie z. B. QFD-Anwendungen. Detailliert wird dabei auf eine Erweiterung oder Unterstützung der Conjointanalyse eingegangen, um eine Vielzahl an Merkmalen und Merkmalsausprägungen (Kundenanforderungen) berücksichtigen zu können. Die kommerzielle Anwendung der einzelnen Methodiken, eine Fragebogenauswertung sowie ein Vergleich von 21 CA- und 3 der bekanntesten QFD Software-tools runden diese Arbeit ab. Abstract: This paper is structured into 5 chapters: Chapter 1 contains an introduction into the problem area and the aim of the thesis. Moreover, it gives a survey of the procedure to reach the target of extending and supporting several Conjoint Analysis methodologies to be able for an integration into the Quality Function Deployment approach with its huge amount of customer requirements (attributes and levels). Chapter 2 shows the integration of Conjoint Analysis and Quality Function Deployment into the Total Quality Management concept as quality improving, customer orientated (key word mass customization), and cost reducing tools. The importance to support Quality Function Deployment by Conjoint Analysis is pointed out to lead over to the main chapter of the paper. Chapter 3 is dedicated to several Conjoint Analysis models and the way in which to extend and support these methods, so that an integration into a large industrial study such as a Quality Function Deployment application can take place without any problems. To this purpose several conjoint techniques are described in detail, are extended by further techniques, and are compared to each other concerning their validity so that, finally, explicit recommendations can be given. The commercial use of Conjoint Analysis and the method transfer into several software-tools round off this chapter. Chapter 4 describes the Quality Function Deployment methodology in relation to the aim of this paper. The central subject is the House of Quality and its places where the Conjoint Analysis technique(s) can be applied. Results about the commercial use of several software-tools finish this chapter. Chapter 5 sums up [...] |
| conjoint analysis in excel: Business Statistics for Competitive Advantage with Excel and JMP Cynthia Fraser, |
| conjoint analysis in excel: Business and Consumer Analytics: New Ideas Pablo Moscato, Natalie Jane de Vries, 2019-05-30 This two-volume handbook presents a collection of novel methodologies with applications and illustrative examples in the areas of data-driven computational social sciences. Throughout this handbook, the focus is kept specifically on business and consumer-oriented applications with interesting sections ranging from clustering and network analysis, meta-analytics, memetic algorithms, machine learning, recommender systems methodologies, parallel pattern mining and data mining to specific applications in market segmentation, travel, fashion or entertainment analytics. A must-read for anyone in data-analytics, marketing, behavior modelling and computational social science, interested in the latest applications of new computer science methodologies. The chapters are contributed by leading experts in the associated fields.The chapters cover technical aspects at different levels, some of which are introductory and could be used for teaching. Some chapters aim at building a common understanding of the methodologies and recent application areas including the introduction of new theoretical results in the complexity of core problems. Business and marketing professionals may use the book to familiarize themselves with some important foundations of data science. The work is a good starting point to establish an open dialogue of communication between professionals and researchers from different fields. Together, the two volumes present a number of different new directions in Business and Customer Analytics with an emphasis in personalization of services, the development of new mathematical models and new algorithms, heuristics and metaheuristics applied to the challenging problems in the field. Sections of the book have introductory material to more specific and advanced themes in some of the chapters, allowing the volumes to be used as an advanced textbook. Clustering, Proximity Graphs, Pattern Mining, Frequent Itemset Mining, Feature Engineering, Network and Community Detection, Network-based Recommending Systems and Visualization, are some of the topics in the first volume. Techniques on Memetic Algorithms and their applications to Business Analytics and Data Science are surveyed in the second volume; applications in Team Orienteering, Competitive Facility-location, and Visualization of Products and Consumers are also discussed. The second volume also includes an introduction to Meta-Analytics, and to the application areas of Fashion and Travel Analytics. Overall, the two-volume set helps to describe some fundamentals, acts as a bridge between different disciplines, and presents important results in a rapidly moving field combining powerful optimization techniques allied to new mathematical models critical for personalization of services. Academics and professionals working in the area of business anyalytics, data science, operations research and marketing will find this handbook valuable as a reference. Students studying these fields will find this handbook useful and helpful as a secondary textbook. |
| conjoint analysis in excel: Marketing Analytics Wayne L. Winston, 2014-01-08 Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel. |
| conjoint analysis in excel: Pricing Ragnhild Silkoset, 2023-01-30 This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers’ willingness to pay for these benefits, and on how psychology affects customers’ perception of prices in a market. This strategic view on pricing gives the reader a competitive advantage. It empowers them with means to plan and perform a pricing strategy based on their value propositions. The target group for this book is managers, entrepreneurs, and business students. The book guides the reader in understanding how economics, strategy, marketing, and psychology are combined when it comes to pricing decisions. Further, the chapters contain step-by-step procedures that help managers and entrepreneurs to succeed with complex pricing decisions in busy workdays. The analysis is based on the basic edition of Microsoft Excel software. In sum, the book helps the reader to strategically plan, execute, and win price competitions. It covers topics such as dynamic pricing, estimation of customers willingness to pay, price competition and wars, customers’ reaction to unfair prices, and price tactics and strategy. The book includes specialized chapters on pricing in e-commerce, and pricing in the sharing economy. |
| conjoint analysis in excel: Handbook of Marketing Analytics Natalie Mizik, Dominique M. Hanssens, 2018 Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty. |
| conjoint analysis in excel: Pricing Strategies Robert M. Schindler, 2023-02-04 Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, more generally useful understanding of this essential aspect of business. The author demystifies the math necessary for making pricing decisions. Using clear, direct language, he explains in detail how to apply expected value, multiple regression, price elasticity, and generalized breakeven analysis to essential pricing tasks. He uses a descriptive approach to explaining mathematical techniques so that formulas can be seen as simply more detailed specifications of intuitive ideas. Used in dozens of college and MBA classes all over the world, Pricing Strategies is now available in a second edition. This revised edition includes updated examples and exercises as well as expanded coverage of topics such as freemium and in-app pricing, subscriptions, tipping, pay-what-you-want pricing, pricing algorithms, and dynamic pricing. Robert M. Schindler is a Professor of Marketing at Rutgers University, USA. |
| conjoint analysis in excel: Marketing Analytics A. Mansurali, P. Mary Jeyanthi, 2023-02-02 With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow, giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more. This well-organized and straight-forward volume will be valuable for marketers, managers, decision makers, and research scholars, and faculty in business marketing and information technology and would also be suitable for classroom use. |
| conjoint analysis in excel: Introduction to People Analytics Nadeem Khan, Dave Millner, 2020-04-03 An understanding of people analytics is a crucial skill for all HR professionals. No longer limited to employees in data teams or those with analyst in their job titles, people analytics is now an integral part of every HR job. Introduction to People Analytics allows all HR professionals to get to grips with analytics, feel confident in their ability to handle employee and organizational data and use analytics to move from opinions to insights. From where to find data in an organization, how to collect it and analyse it through to how to use these findings to add business value, Introduction to People Analytics is essential reading for all HR professionals. With case studies and thought leadership insights from companies who have leveraged people analytics to improve culture and employee engagement, increase performance and reduce costs including NHS, Brompton Bikes, British Heart Foundation, King, Experian and AstraZeneca, FIS and Swarovski, this book shows how and where HR analytics can make a tangible difference to organizations. There is also expert guidance and practical advice on how to embed analytics into HR processes and adopt a data-driven approach to all workplace activities. |
| conjoint analysis in excel: Multivariate Analysis Klaus Backhaus, Bernd Erichson, Sonja Gensler, Rolf Weiber, Thomas Weiber, 2023-06-28 Data can be extremely valuable if we are able to extract information from them. This is why multivariate data analysis is essential for business and science. This book offers an easy-to-understand introduction to the most relevant methods of multivariate data analysis. It is strictly application-oriented, requires little knowledge of mathematics and statistics, demonstrates the procedures with numerical examples and illustrates each method via a case study solved with IBM’s statistical software package SPSS. Extensions of the methods and links to other procedures are discussed and recommendations for application are given. An introductory chapter presents the basic ideas of the multivariate methods covered in the book and refreshes statistical basics which are relevant to all methods. For the 2nd edition, all chapters were checked and calculated using the current version of IBM SPSS. Contents Introduction to empirical data analysis Regression analysis Analysis of variance Discriminant analysis Logistic regression Contingency analysis Factor analysis Cluster analysis Conjoint analysis The original German version is now available in its 17th edition. In 2015, this book was honored by the Federal Association of German Market and Social Researchers as “the textbook that has shaped market research and practice in German-speaking countries”. A Chinese version is available in its 3rd edition. On the website www.multivariate-methods.info, the authors further analyze the data with Excel and R and provide additional material to facilitate the understanding of the different multivariate methods. In addition, interactive flashcards are available to the reader for reviewing selected focal points. Download the Springer Nature Flashcards App and use exclusive content to test your knowledge. |
| conjoint analysis in excel: End-User Computing: Concepts, Methodologies, Tools, and Applications Clarke, Steve, 2008-02-28 Covers the important concepts, methodologies, technologies, applications, social issues, and emerging trends in this field. Provides researchers, managers, and other professionals with the knowledge and tools they need to properly understand the role of end-user computing in the modern organization. |
| conjoint analysis in excel: Business Statistics for Competitive Advantage with Excel 2016 Cynthia Fraser, 2016-08-05 The revised Fourth Edition of this popular textbook is redesigned with Excel 2016 to encourage business students to develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2016 with shortcuts, and translate results into implications for decision makers. The textbook features new examples and assignments on global markets, including cases featuring Chipotle and Costco. A number of examples focus on business in emerging global markets with particular emphasis on emerging markets in Latin America, China, and India. Results are linked to implications for decision making with sensitivity analyses to illustrate how alternate scenarios can be compared. The author emphasises communicating results effectively in plain English and with screenshots and compelling graphics in the form of memos and PowerPoints. Chapters include screenshots to make it easy to conduct analyses in Excel 2016. PivotTables and PivotCharts, used frequently in business, are introduced from the start. The Fourth Edition features Monte Carlo simulation in four chapters, as a tool to illustrate the range of possible outcomes from decision makers’ assumptions and underlying uncertainties. Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity and remedies, forecasting and model validation, auto-correlation and remedies, indicator variables to represent segment differences, and seasonality, structural shifts or shocks in time series models. Special applications in market segmentation and portfolio analysis are offered, and an introduction to conjoint analysis is included. Nonlinear models are motivated with arguments of diminishing or increasing marginal response. |
| conjoint analysis in excel: Contemporary Issues in End User Computing Mahmood, Mo Adam, 2006-07-31 This book includes empirical and theoretical research concerned with all aspects of end user computing including development, utilization, and management and covering Web-based end user computing tools and technologies, end user computing software and trends, and end user characteristics and learning. |
| conjoint analysis in excel: Marketing Research: Asia-Pacific Edition Steve D'Alessandro, Ben Lowe, Hume Winzar, William Zikmund, Barry J. Babin, 2017-01-01 Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course. |
| conjoint analysis in excel: Software Engineering Approaches for Offshore and Outsourced Development Bertrand Meyer, Mathai Joseph, 2007-09-22 This book constitutes the thoroughly refereed post-proceedings of the First International Conference on Software Engineering Approaches for Offshore and Outsourced Development, SEAFOOD 2007, Zurich, Switzerland, in February 2007. The 15 revised full papers constitute a balanced mix of academic and industrial aspects and address topical regions such as processes, education, country reports, evaluation and assessment, communication and distribution, as well as tools. |
| conjoint analysis in excel: Technology Development Tugrul U. Daim, Ramin Neshati, Russell Watt, James Eastham, 2014-05-28 Developing new products, services, systems and processes has become an imperative for any firm expecting to thrive in today’s fast-paced and hyper-competitive environment. This volume integrates academic and practical insights to present fresh perspectives on new product development and innovation, showcasing lessons learned on the technological frontier. The first part emphasizes decision making. The second part focuses on technology evaluation, including cost-benefit analysis, material selection and scenarios. The third part features in-depth case studies to present innovation management tools, such as customer needs identification, technology standardization and risk management. The fourth part highlights important international trends, such as globalization and outsourcing. Finally the fifth part explores social and political aspects. |
| conjoint analysis in excel: Advanced Introduction to Pricing Strategy and Analytics Vithala R. Rao, 2023-01-20 This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing. |
| conjoint analysis in excel: Artificial Intelligence Marketing and Predicting Consumer Choice Steven Struhl, 2017-04-03 The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field. Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators. |
| conjoint analysis in excel: Marketing Research Gary L. Lilien, Arvind Rangaswamy, 1999 |
| conjoint analysis in excel: Design and Analysis of Experiments with R John Lawson, 2014-12-17 Design and Analysis of Experiments with R presents a unified treatment of experimental designs and design concepts commonly used in practice. It connects the objectives of research to the type of experimental design required, describes the process of creating the design and collecting the data, shows how to perform the proper analysis of the data, |
| conjoint analysis in excel: Integration of Preference Analysis Methods into QFD for Elderly People Samah Abu-Assab, 2012-03-06 Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group. |
| conjoint analysis in excel: Marketing Research Steve D'Alessandro, Hume Winzar, Ben Lowe, William Zikmund, 2020-06-18 Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap |
| conjoint analysis in excel: Supply Chain Design (Collection) Marc J. Schniederjans, Stephen B. LeGrand, Arthur V. Hill, Michael Watson, Sara Lewis, Peter Cacioppi, Jay Jayaraman, 2013-03-02 A brand new collection of world-class supply chain design solutions… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative eBooks deliver state-of-the-art guidance for designing and optimizing highly competitive global supply chains! This unique 3 eBook package will help you design state-of-the-art supply chains that deliver rapid, quantifiable, and sustainable competitive advantage. The Encyclopedia of Operations Management is the perfect single-volume field manual for every supply chain or operations management practitioner and student. Nearly 1,500 well-organized, up-to-date definitions cover every facet of supply chain design, planning, management, and optimization. Next, in Reinventing the Supply Chain Life Cycle, Marc J. Schniederjans and Stephen B. LeGrand show how to optimize supply chains throughout their entire lifecycle: creation, growth, maturity, and decline! Reflecting up-to-the-minute in-the-trenches experience and pioneering research, this book illuminates the complex transformational processes associated with managing complex supply chains that incorporate multiple products and services within ever-changing networks. They walk you through: starting, creating, and building new supply chains; realigning them for growth; adjusting to dynamic change, readjusting networks, building flexibility, and managing new risks. Next, they offer practical, realistic guidance for realigning mature supply chains, innovating, controlling costs; and smoothly managing declining demand. Throughout, they offer invaluable insights, tools, and examples for negotiation, performance measurement, anticipating change, improving agility, meeting commitments to social responsibility and the law; and more. Finally, in Supply Chain Network Design, four leading IBM and Northwestern University experts show how to use strategic supply chain network design to achieve dramatic new savings. They integrate rigorous principles and practical applications to help you select the right number, location, territory, and size of warehouses, plants, and production lines; and optimize the flow of all products through even the most complex global supply chain. You’ll find better ways to decide what (and where) to manufacture internally; and which products to outsource (and to whom). You’ll get help managing cost vs. service-level tradeoffs; using analytics to improve decision-making; and re-optimizing regularly for even more savings. Whatever your role in supply chain design, this collection will help you systematically optimize performance, customer value, and profitability. From world-renowned supply chain experts Arthur V. Hill, Marc J. Schniederjans, Stephen B. LeGrand, Michael Watson, Sara Lewis, Peter Cacioppi, and Jay Jayaraman |
| conjoint analysis in excel: Building Sustainability Into Your Organization (Collection) Peter A. Soyka, Arthur V. Hill, Robert Palevich, 2012-08-01 A brand new collection of state-of-the-art techniques for building more sustainable, higher-performing organizations… now in a convenient e-format, at a great price! Three 100% practical primers help you drive competitive advantage by optimizing sustainability and operational performance To compete in today’s extraordinarily competitive global environment, organizations need to achieve new levels of sustainability and operational performance. This brand-new package brings together three practical, state-of-the-art primers for doing just that. Robert Palevich’s The Lean Sustainable Supply Chain offers start-to-finish guidance for redesigning company infrastructure and technologies to achieve the powerful benefits that come with integrating lean and green. and benefits. Palevich introduces core concepts of lean green supply chain management, illuminating them with a comprehensive case study showing how to manage change, innovation, talent, execution, inventory, warehousing, and transportation. He demonstrates how to integrate supply chain sustainability into business scorecards; use 3PLs more effectively; drive more value from information, and systematically address every relevant technical issue. Next, in Creating a Sustainable Organization, Peter A. Soyka presents today’s most complete and actionable guide to improving business performance through sustainable practices. Soyka bridges the disparate worlds of the EHS/sustainability professional and the investor/analyst, outlining today’s best evidence about linkages between sustainability and value, discussing key stakeholder relationships, and introducing new practices for managing and measuring sustainability throughout the business. Finally, Arthur V. Hill’s The Encyclopedia of Operations Management is today’s most convenient and useful supply chain/operations management field manual. Bringing together nearly 1,500 well-organized definitions, it helps you quickly map all areas of these fields, from accounting and distribution through quality management, strategy, transportation, and warehousing. Throughout, Hill offers a shared language and realistic insights for improving any process and supporting any training program. From world-renowned supply chain and operations experts Robert Palevich, Peter A. Soyka, and Arthur V. Hill |
| conjoint analysis in excel: Managing the Global Supply Chain (Collection) Chad W. Autry, Thomas J. Goldsby, John E. Bell, Arthur V. Hill, 2013-03-02 A brand new collection of insights and actionable techniques for world-class supply chain management… 2 authoritative books, now in a convenient e-format, at a great price! 2 authoritative eBooks deliver comprehensive resources for managing state-of-the-art supply chains in challenging global environments Master the latest techniques for overcoming your most difficult operations and supply chain management challenges! This unique 2 eBook package will help you address issues ranging from Lean/Six Sigma to transportation and warehousing, and anticipate emerging global issues – so you can transform them from risks into competitive advantages. The Encyclopedia of Operations Management is the perfect single-volume field manual for every supply chain or operations management practitioner and student. Nearly 1,500 well-organized, up-to-date definitions cover: accounting, customer service, distribution, e-business, economics, finance, forecasting, HR, industrial engineering, industrial relations, inventory management, healthcare management, Lean, logistics, maintenance engineering, management IS, marketing/sales, product development, operations research, organizational behavior/management, time management, production planning/control, purchasing, reliability, quality, service management, simulation, statistics, strategic management, systems engineering, supply chain management, theory of constraints, transportation, warehousing, and more. Next, in Global Macrotrends and Their Impact on Supply Chain Management, Chad W. Autry, Thomas J. Goldsby, John E. Bell prepare you to manage supply and demand in a world marked by demographic and economic shifts that will turn markets upside down. They offer a complete decision framework and practical tools, insights, and guidance for systematically mitigating new risks and building long-term competitive advantage. This book focuses squarely on emerging societal, technological, geopolitical, and environmental macro trends, helping you assess the impacts of population growth, migration, urbanization; socioeconomic change, global connectivity, environmental issues, geopolitics, growing scarcity, transportation congestion, aging infrastructure, and emerging supply-demand imbalances. It also provides comprehensive mitigation strategies based on logistics, resource recovery, resource protection, and demand/supply shaping. This collection will be an indispensable resource for all supply chain, logistics, sourcing, and operations management executives, managers, and professionals; and for all operations/supply chain research professionals, instructors, and graduate students. From world-renowned supply chain management experts Arthur V. Hill, Chad W. Autry, Thomas J. Goldsby, and John E. Bell |
| conjoint analysis in excel: Tools and Tactics for Operations Managers (Collection) Randal Wilson, Arthur V. Hill, Hillel Glazer, 2013-03-02 A brand new collection of state-of-the-art operations management tools and tactics… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative eBooks bring together today’s most valuable new operations management techniques and solutions! Apply today’s most innovative operations management techniques to improve performance and value in any organization -- even the most complex or constrained! In High Performance Operations, Hillel Glazer shows how to optimize business performance and profitability while maintaining strong governance and compliance. Glazer demonstrates how to integrate lean and systems thinking, and systematically incorporating compliance into planning for overall performance, value, and profitability, rather than viewing it as an end in itself. Learn how to clarify competing interests and implement pre-conditions for success; use systems thinking to promote operational excellence; eliminate single points of failure; establish proof-of-performance; scale your successes, and get more of what went right! The Encyclopedia of Operations Management is the perfect single-volume field manual for every OM or supply chain professional. Nearly 1,500 well-organized, up-to-date definitions cover every facet of supply chain design, planning, management, and optimization. For the first time, this remarkable reference brings together up-to-the-minute information about topics ranging from accounting and customer service to transportation and warehousing. Next, in The Operations Manager's Toolbox , Randal Wilson helps you use proven project management (PM) tools and techniques to supercharge efficiency, free up resources, eliminate unnecessary meetings, and get more done faster. Wilson shows how to apply PM to complete crucial smaller tasks that can deliver rapid and sizable improvements. You’ll learn how to plan, implement, and measure the success of high-impact changes, and organize key tasks so they actually get done. Discover specific techniques for eliminating waste in engineering, manufacturing, distribution, and inventory. Next, learn how to use PM to manage teams, schedules, budgets, and resources more effectively, and systematically predict and mitigate operational risks. Whatever your role in operations management, this unique eBook collection will help you perform far more effectively – in your organization, and in your career! From world-renowned operations management experts Hillel Glazer, Arthur V. Hill, and Randal Wilson |
| conjoint analysis in excel: Essentials of Pricing Analytics Erik Haugom, 2020-11-30 This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems. Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price-response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations. This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits. Online resources include Excel templates and PowerPoint slides for each chapter. |
| conjoint analysis in excel: Elgar Encyclopedia of Pricing Andreas Hinterhuber, 2024-07-05 The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing. |
| conjoint analysis in excel: Marketing Engineering Gary L. Lilien, Arvind Rangaswamy, 2004 Accompanying CD-ROM contains ... 26 software programs, help files and tutorials.--Page 4 of cover. |
| conjoint analysis in excel: Essentials of Pricing Analytics Erik Haugom, 2020-11-29 This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems. Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price–response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations. This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits. Online resources for instructors include Excel templates and PowerPoint slides for each chapter. |
| conjoint analysis in excel: InfoWorld , 1994-06-20 InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects. |
| conjoint analysis in excel: Target Costing M. Bradford Clifton, Wesley P. Townsend, Henry M.B. Bird, Robert E. Albano, 2019-02-13 Compiling practical recommendations gleaned from more than 20 years of professional experience, Target Costing: Market Driven Product Design provides numerous examples from field authorities that illustrate valuable concepts and approaches employed in the application of target costing to large-scale manufacturing operations. The authors discuss set |
| conjoint analysis in excel: International Business Development Ludwig Martin, 2021-07-01 This textbook offers theories, terminology, common approaches and current issues in international business development. It covers the full range from strategic considerations to setting up supply chains and sales channels in a globalized world. In addition, a closer look into issues of social responsibility and cultural aspects of international business is presented. A particular feature is the focus on Business to Business contexts of international management. The authors with their varied backgrounds from academia as well as industry offer insights into topics such as (frugal) innovation, legal aspects of launching products internationally, ecosystem evaluations, market assessments, political coverage for international ventures, project management standards, sales approaches as well as digital communication. Case studies illustrate the theoretical content. Early career practitioners will find this book to be a good resource. This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland. |
| conjoint analysis in excel: Marketing Strategy Robert W. Palmatier, Shrihari Sridhar, 2020-12-31 Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design |
| conjoint analysis in excel: Marketing Management and Strategy Gary L. Lilien, Arvind Rangaswamy, 1999 |
| conjoint analysis in excel: Marketing Research and Information Matthew Housden, 2007 BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Research and Information module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam |
| conjoint analysis in excel: CIM Coursebook 07/08 Marketing Research and Information Matthew Housden, 2012-06-25 BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. |
| conjoint analysis in excel: CIM Coursebook 05/06 Marketing Research and Information Matthew Housden, 2012-09-10 Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings |
CONJOINT Definition & Meaning - Merriam-Webster
The meaning of CONJOINT is united, conjoined. united, conjoined; related to, made up of, or carried on by two or more in combination : joint… See the full definition
Conjoint analysis - Wikipedia
Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an …
What Is Conjoint Analysis & How Can You Use It? | HBS Online
Dec 18, 2020 · Conjoint analysis is an incredibly useful tool you can leverage at your company. By using it to understand which product or service features your customers value over others, …
CONJOINT | English meaning - Cambridge Dictionary
CONJOINT definition: 1. involving two or more people or things working together: 2. involving two or more people or…. Learn more.
CONJOINT definition and meaning | Collins English Dictionary
United, joint, or associated.... Click for English pronunciations, examples sentences, video.
Conjoint - definition of conjoint by ... - The Free Dictionary
Define conjoint. conjoint synonyms, conjoint pronunciation, conjoint translation, English dictionary definition of conjoint. adj. 1. Joined together; combined: "social order and prosperity, the …
conjoint adjective - Definition, pictures, pronunciation and ...
Definition of conjoint adjective in Oxford Advanced Learner's Dictionary. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more.
CONJOINT Definition & Meaning - Merriam-Webster
The meaning of CONJOINT is united, conjoined. united, conjoined; related to, made up of, or carried on by two or more in combination : joint… See the full definition
Conjoint analysis - Wikipedia
Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an …
What Is Conjoint Analysis & How Can You Use It? | HBS Online
Dec 18, 2020 · Conjoint analysis is an incredibly useful tool you can leverage at your company. By using it to understand which product or service features your customers value over others, you …
CONJOINT | English meaning - Cambridge Dictionary
CONJOINT definition: 1. involving two or more people or things working together: 2. involving two or more people or…. Learn more.
CONJOINT definition and meaning | Collins English Dictionary
United, joint, or associated.... Click for English pronunciations, examples sentences, video.
Conjoint - definition of conjoint by ... - The Free Dictionary
Define conjoint. conjoint synonyms, conjoint pronunciation, conjoint translation, English dictionary definition of conjoint. adj. 1. Joined together; combined: "social order and prosperity, the …
conjoint adjective - Definition, pictures, pronunciation and ...
Definition of conjoint adjective in Oxford Advanced Learner's Dictionary. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more.
