| consumer psychology graduate programs: Becoming a Consumer Psychologist Ashwani Monga, Rajesh Bagchi, 2019-11-13 Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area. Monga and Bagchi lay out the varied experiences that lead one to be a consumer psychologist in academia, marketing, or public policy. The book discusses the academic route in detail, guiding you on how to apply to schools, including for a Ph.D., what courses to take, and what to expect during your educational experience and after. It also discusses other routes that lead to diverse non-academic career paths in which practitioners apply their knowledge about consumer psychology. The authors' guidance is backed by their own experiences as consumer psychology researchers, mentors, and journal Associate Editors; and the insights that the authors have gathered exclusively for this book from 23 other leading academics and practitioners. This book is essential reading for anyone looking to start their career in consumer psychology, and for mentors and advisors who are guiding students about career choices. |
| consumer psychology graduate programs: Handbook of Consumer Psychology Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes, 2018-12-07 This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising. |
| consumer psychology graduate programs: The Cambridge Handbook of Consumer Psychology Cait Lamberton, Derek D. Rucker, Stephen A. Spiller, 2023-04-06 In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology. |
| consumer psychology graduate programs: Insider's Guide to Graduate Programs in Clinical and Counseling Psychology Michael A. Sayette, Michael Sayette, John C. Norcross, 2020-01-20 This expertly written guide, now in its 2020/2021 Edition, is the resource you can rely on to help you choose--and get into--the graduate clinical or counseling psychology programs that meet your needs. The Insider's Guide is based on intensive research and includes information, advice, and decision-making worksheets not available from any other source. A handy time line pinpoints important steps to take in the months and years leading up to submitting your applications. In-depth profiles on more than 300 accredited programs provide details on specializations or tracks, admission requirements, acceptance rates, financial aid, research areas, and clinical opportunities. The 2020/2021 Edition includes profiles of 16 additional programs, as well as the latest information on prerequisite coursework, student loans, and more.-- |
| consumer psychology graduate programs: Online Consumer Psychology Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch, 2005-03-23 Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. |
| consumer psychology graduate programs: Leveraging Consumer Behavior and Psychology in the Digital Economy Suki, Norazah Mohd, Suki, Norbayah Mohd, 2020-06-26 With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy. |
| consumer psychology graduate programs: Applying to Graduate School in Psychology Amanda C. Kracen, Ian J. Wallace, 2008 Applying to Graduate School in Psychology provides prospective graduate students with the insider knowledge needed to bolster their confidence and gain a competitive edge. This comprehensive resource shares personal accounts from both peer and expert perspectives to fully illustrate the ins and outs of applying and preparing for the graduate school experience. As future professionals in psychology, readers will greatly benefit from the straightforward and personal guidance offered by the student and psychologist contributors.Potential applicants learn the commonalities and differences among diverse student experiences from a variety of academic institutions and programs. This student-to-student format offers familiarity and identification with those who have successfully enrolled in graduate programs across the country. Each chapter presents practical advice, key information, and encouragement, while describing the dos and don'ts of applying. In the psychologist-written essays, renowned professionals share their academic and career development stories and provide meaningful insight into the rewards and challenges of the field. The contributors' infectious passion for psychology will inspire readers to further their education and narrow down their program of choice. |
| consumer psychology graduate programs: Insider's Guide to Graduate Programs in Clinical and Counseling Psychology John C. Norcross, Michael A. Sayette, 2022-04-14 The definitive guide for prospective graduate students in clinical and counseling psychology has now been revised and updated for 2022/2023, with all-new data on more than 300 doctoral programs. This is the book you can rely on for finding the programs that meet your needs and maximizing your chances of getting in. Profiles cover each program's specializations or tracks, admission requirements, acceptance rates, financial aid, research areas, and clinical opportunities. The Insider's Guide is based on intensive research and includes information, advice, and decision-making worksheets not available from any other source. The 2022/2023 edition includes a new chapter on deciding between a doctoral or master's degree, shares insights on how COVID-19 has altered the admissions process, and addresses other timely topics. |
| consumer psychology graduate programs: APA Handbook of Consumer Psychology Lynn R. Kahle, Tina M. Lowrey, Joel Huber, 2021-12-07 The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior. |
| consumer psychology graduate programs: Applied Consumer Psychology' 2005 Ed. , |
| consumer psychology graduate programs: Decoding the New Consumer Mind Kit Yarrow, 2014-03-31 Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization. |
| consumer psychology graduate programs: Insider's Guide to Graduate Programs in Clinical and Counseling Psychology John C. Norcross, Michael A. Sayette, 2022-04-18 The definitive guide for prospective graduate students in clinical and counseling psychology has now been revised and updated for 2022/2023, with all-new data on more than 300 doctoral programs. This is the book that students rely on for finding the programs that meet their needs and maximizing their chances of getting in. Profiles encapsulate each program's specializations or tracks, admission requirements, acceptance rates, financial aid, research areas, and clinical opportunities. A detailed time line and multiple worksheets help students decide where to apply, build their credentials, develop strong applications, and make an informed final decision. In addition to the latest program data, the 2022/2023 edition includes a new chapter on deciding between a doctoral or master's degree, shares insights on how COVID-19 is altering the admissions process, and addresses other timely topics. |
| consumer psychology graduate programs: The Social Psychology of Consumer Behaviour Richard Bagozzi, Zynep Gurhan-Canli, Joseph Priester, 2002-08-16 How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology. |
| consumer psychology graduate programs: Graduate Study in Psychology 2016 American Psychological Association, 2015-08 Graduate Study in Psychology is the best source of information related to graduate programs in psychology and provides information related to more than 600 graduate programs in psychology in the U.S. and Canada. Graduate Study in Psychology contains information about number of applications received by a program number of individuals accepted in each program dates for applications and admission types of information required for an application (GRE scores, letters of recommendation, documentation concerning volunteer or clinical experience, etc.) in-state and out-of-state tuition costs availability of internships and scholarships employment information of graduates orientation and emphasis of departments and programs plus other relevant information. |
| consumer psychology graduate programs: Consumer Social Values Eda Gurel-Atay, Lynn R. Kahle, 2019-04-30 Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries. Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications. |
| consumer psychology graduate programs: Consumer Psychology Jansson-Boyd, 2010-01-01 Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being. |
| consumer psychology graduate programs: Peterson's Graduate Programs in the Social Sciences 2011 Peterson's, 2011-07-01 Peterson's Graduate Programs in the Social Sciences contains a wealth of information on colleges and universities that offer graduate work in Area & Cultural Studies; Communication & Media; Conflict Resolution & Mediation/Peace Studies; Criminology & Forensics; Economics; Family & Consumer Sciences; Geography; Military & Defense Studies; Political Science & International Affairs; Psychology & Counseling; Public, Regional, & Industrial Affairs; Social Sciences; and Sociology, Anthropology, & Archaeology. Institutions listed include those in the United States, Canada, and abroad that are accredited by U.S. accrediting agencies. Up-to-date data, collected through Peterson's Annual Survey of Graduate and Professional Institutions, provides valuable information on degree offerings, professional accreditation, jointly offered degrees, part-time and evening/weekend programs, postbaccalaureate distance degrees, faculty, students, degree requirements, entrance requirements, expenses, financial support, faculty research, and unit head and application contact information. Readers will find helpful links to in-depth descriptions that offer additional detailed information about a specific program or department, faculty members and their research, and much more. In addition, there are valuable articles on financial assistance, the graduate admissions process, advice for international and minority students, and facts about accreditation, with a current list of accrediting agencies. |
| consumer psychology graduate programs: The Dark Side of Social Media Angeline Close Scheinbaum, 2017-09-14 The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication. |
| consumer psychology graduate programs: Insider's Guide to Graduate Programs in Clinical and Counseling Psychology Michael A. Sayette, John C. Norcross, 2018-02-05 This book has been replaced by Insider's Guide to Graduate Programs in Clinical and Counseling Psychology, 2020/2021 Edition, ISBN 978-1-4625-4143-0. |
| consumer psychology graduate programs: Graduate Study in Psychology American Psychological Association, 2016-08 Graduate Study in Psychology is the best source of information related to graduate programs in psychology and provides information related to approximately 600 graduate programs in psychology in the U.S. and Canada. Full of up-to-date information, the latest edition also a features a new table format for better readability. Graduate Study in Psychology contains information about number of applications received by a program number of individuals accepted in each program dates for applications and admission types of information required for an application (GRE scores, letters of recommendation, documentation concerning volunteer or clinical experience, etc.) in-state and out-of-state tuition costsavailability of internships and scholarships employment information of graduates orientation and emphasis of departments and programs plus other relevant information . |
| consumer psychology graduate programs: Surviving Graduate School in Psychology Tara L. Kuther, 2008 What happens after you've been accepted into a psychology graduate program? How can you best prepare for the challenges ahead and make the most of your graduate school career?In Surviving Graduate School in Psychology: A Pocket Mentor, author Tara L. Kuther offers her considerable knowledge and skills to help you master the complexities of graduate school and realize your goals.Kuther, a leading authority in professional and academic development, provides pragmatic, step-by-step advice for new graduate students on such essential topics as: managing your money; adapting to unspoken rules; navigating departmental politics; understanding how and where learning takes place; maintaining personal and professional relationships; thriving in practicum and internships; and, developing an identity as a psychologist.This pocket mentor will oversee your journey and provide authoritative encouragement as you change from a new student to a confident professional ready to contribute to the world through basic or applied research, academic appointments, or clinical work.This invaluable resource is enriched with handy tips, checklists, practice interview questions, teaching guidelines, dissertation strategies, sample CVs, and other practical visual aids. |
| consumer psychology graduate programs: Inside Consumption S. Ratneshwar, David Glen Mick, 2005 Now that consumption has become the defining phenomenon of human life and society, this book addresses the effects of critical life events on consumption motives and the sociological and intergenerational influences on consumers. |
| consumer psychology graduate programs: Insider's Guide to Graduate Programs in Clinical and Counseling Psychology Michael A. Sayette, Tracy J. Mayne, John C. Norcross, 2010-02-05 With more than 120,000 copies in print, the Insider’s Guide is the resource students rely on to find graduate clinical and counseling psychology programs that meet their needs—and gain admittance to them. The volume provides current data on 308 programs in the United States and Canada; descriptions of each program’s specializations or tracks; admission requirements and acceptance rates; crucial advice on financial assistance and loans; sample forms, personal statements, and curricula vitae; tips for acing the admissions interview; and planning and decision-making worksheets. Revised with the latest information, the 2010/2011 edition includes a new chapter on the crucial differences between PhD and PsyD programs. |
| consumer psychology graduate programs: The Psychology of Fashion Carolyn Mair, 2018-04-09 The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours. With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives. |
| consumer psychology graduate programs: Graduate Programs in Business, Education, Information Studies, Law & Social Work 2015 (Grad 6) Peterson's, 2014-12-30 Graduate Programs in Business, Education, Information Studies, Law & Social Work 2015 contains helpful facts and figures on more than 11,000 graduate programs. The comprehensive directory includes more than 1,850 institutions and their programs in all of the relevant disciplines such as accounting and finance, business management, education, law, library and information sciences, marketing, social work, and many more. Informative data profiles feature facts and figures on accreditation, degree requirements, application deadlines, contact information, financial support, faculty, and student body profiles. Two-page in-depth descriptions, written by featured institutions, offer complete details on specific graduate program, school, or department as well as information on faculty research. Comprehensive directories list programs in this volume, as well as others in the graduate series. |
| consumer psychology graduate programs: Journal of Public Policy and Marketing Thomas C. Kinnear, 1984-05 |
| consumer psychology graduate programs: Careers in Psychology Tara L. Kuther, Robert D. Morgan, 2019-07-24 Connecting career aspirations with the post-college world is crucial for students today. Careers in Psychology, Fifth Edition helps students navigate and plan for their futures by offering exposure to the rich careers in each subfield of psychology and prompting students to consider the what, why and how of each option. |
| consumer psychology graduate programs: The Psychology of Entertainment Media L. J. Shrum, 2003-10-03 The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships. The collection covers three broad areas: the potential effects of embedding promotions within entertainment media content; the persuasive power of the entertainment media content itself; and individual differences in the interplay between media usage and media effects. Contributions focus on a variety of topics, including product placement, subliminal perception, narrative impact, cultivation effects on consumers, and individual differences in media use. Virtually all the chapters speak to the issue of how entertainment media are processed, with the conclusion that media consumers do tend to process entertainment and promotional information differently. Providing a broad perspective on how entertainment media may have an effect that goes largely unnoticed or unattended by consumers, this volume makes a substantial contribution toward creating a more knowledgeable field, as well as a more knowledgeable consumer. With its origins in the 21st Annual Advertising and Consumer Psychology Conference, the volume represents scholarship from prominent and emerging scholars in psychology, marketing, and communications. It is appropriate for advanced students and scholars in marketing, advertising, psychology, and mass communication; for research-focused practitioners working in marketing, advertising, and public policy; and for individuals interested in entertainment studies, consumer behavior, attitudes, persuasion, media studies, and consumer psychology. |
| consumer psychology graduate programs: Psychological Experiments in Consumer Behavior Steuart Henderson Britt, 1970 |
| consumer psychology graduate programs: ADDT 2023 Chaoqun Shen, Mohd Fauzi bin Sedon, Jia Li, 2024-01-11 The 2023 2nd International Conference on Art Design and Digital Technology (ADDT 2023) was successfully held on September 15-17, 2023 in Xi'an, China. ADDT 2023 created a forum for idea sharing and research exchange, opened up new perspectives in related fields and broadened the horizons of all participants. In the conference, 100 individuals around the world took part in the conference. Divided into three parts, the conference agenda covered keynote speeches, oral presentations and online Q&A discussion. Firstly, the keynote speakers were each allocated 30-45 minutes to address their speeches. Then in the oral presentations, the excellent papers we had selected were presented by their authors one by one. We are glad to share with you that we’ve selected a bunch of high-quality papers from the submissions and compiled them into the proceedings after rigorously reviewing them. These papers feature but are not limited to the following topics: Computer Art, Visual Design, Digital Media, Innovative Technology, etc. All the papers have been checked through rigorous review and processes to meet the requirements of publication. We would like to acknowledge all of those who supported ADDT 2023 and made it a great success. In particular, we would like to thank the European Alliance for Innovation (EAI), for the hard work of all its colleagues in publishing this paper volume. We sincerely hope that the ADDT 2023 turned out to be a forum for excellent discussions that enable new ideas to come about, promoting collaborative research. |
| consumer psychology graduate programs: Maladaptive Consumer Behavior Ingrid M. Martin, |
| consumer psychology graduate programs: Curious Minds John Brockman, 2004-08-31 What makes a child decide to become a scientist? •For Robert Sapolsky–Stanford professor of biology–it was an argument with a rabbi over a passage in the Bible. •Physicist Lee Smolin traces his inspiration to a volume of Einstein’s work, picked up as a diversion from heartbreak. •Mihaly Csikszentmihalyi, a psychologist and the author of Flow, found his calling through Descartes. Murray Gell-Mann, Nicholas Humphrey, Freeman Dyson . . . 27 scientists in all write about what it was that sent them on the path to their life's work. Illuminating memoir meets superb science writing in stories that invite us to consider what it is–and what it isn’t–that sets the scientific mind apart. |
| consumer psychology graduate programs: Contemporary Issues in Social Science Simon Grima, Ercan Özen, Hakan Boz, 2021-05-25 This international exploration on different economic systems provides a comprehensive account which brings a wide range of countries to the forefront in terms of both comparability and accountability, this study shines a light on the differences in systems between states, and provides information to equip readers to minimize those differences. |
| consumer psychology graduate programs: A Call To Lead Wytress Richardson, 2021-01-31 No matter the gender, skin color, or race of a person I find myself mentoring, particularly in my role as an academic, I strive to support each person in reaching his or her full potential (as far as I can take that person). I desire to see the individuals I'm privileged to lead grow in such a way that they can confidently pursue any opportunity that crosses their path and eventually become strong, effective leaders themselves. I seek to aid those in which I come upon to bravely tackle and break through the barriers they will undoubtedly face in their personal and professional journeys and develop to become the kind of leaders who are servants thereby leading with power and compassion, and moreover getting the respect they deserve. Because of my background and experiences, I do have an affinity for African American women leaders-born and taught, past, present, and future. That's the primary reason for this book. And yes, my drive to influence African American women leaders is a bit personal. This book will focus on what it takes to be an effective leader. It will examine the inner soul work that is imperative for leaders to do in an effort to lead and care for the souls of others well. We will also explore the hard and soft skills required to lead successfully. My hope for every reader is that you will walk away with a clear understanding of what's expected of you as a leader. Likewise, I want you to gain the knowledge that leadership is a service and not a privilege. Finally, it may seem as though the book is solely written for black women, as I do reference this population a great deal; however, don't judge a book by its cover. This book is for anyone with an interest in leading effectively. |
| consumer psychology graduate programs: Catalog ... Announcements ... Millsaps College, 1918 |
| consumer psychology graduate programs: Allyn & Bacon Guide to Master's Programs in Psychology and Counseling Psychology William Buskist, Amy Mixon, 1998 The most extensive source for master's programs in psychology in the United States, U.S. Territories, and Canada--over 300 schools listed. In addition to the names, phone numbers, and e-mail addresses for key contract persons for each program, this extensive resource also provides Web sites where possible, the number of openings available during the upcoming academic year, deadlines, and types of master's degree offered. |
| consumer psychology graduate programs: Occupational Outlook for College Graduates, 1976-77 Edition United States. Bureau of Labor Statistics, 1977 |
| consumer psychology graduate programs: Graduate Programs in Business, Education, Information Studies, Law & Social Work 2014 (Grad 6) Peterson's, 2013-12-20 Peterson's Graduate Programs in Business, Education, Information Studies, Law & Social Work 2014 contains comprehensive profiles of more than 11,000 graduate programs in disciplines such as, accounting & finance, business administration & management, education, human resources, international business, law, library & information studies, marketing, social work, transportation management, and more. Up-to-date info, collected through Peterson's Annual Survey of Graduate and Professional Institutions, provides valuable data on degree offerings, professional accreditation, jointly offered degrees, part-time & evening/weekend programs, postbaccalaureate distance degrees, faculty, students, requirements, expenses, financial support, faculty research, and unit head and application contact information. There are helpful links to in-depth descriptions about a specific graduate program or department, faculty members and their research, and more. Also find valuable articles on financial assistance, the graduate admissions process, advice for international and minority students, and facts about accreditation, with a current list of accrediting agencies. |
| consumer psychology graduate programs: Handbook of Brand Relationships Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, 2014-12-18 Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. The Handbook of Brand Relationships includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research. |
| consumer psychology graduate programs: Brand Equity & Advertising David A. Aaker, Alexander L. Biel, 2013-10-31 The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the real world. The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists. |
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