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| consider email as public communication: Global Writing for Public Relations Arhlene A. Flowers, 2015-12-07 Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide. |
| consider email as public communication: The Law of Public Communication William E. Lee, Daxton R. Stewart, Jonathan Peters, 2024-08-01 This thoroughly updated classic textbook provides an overview of communication and media law, including the most current legal developments. It explains laws affecting the daily work of writers, broadcasters, public relations practitioners, photographers, bloggers and other public communicators. By outlining statutes and cases in an accessible manner, even to students studying law for the first time, the authors ensure that readers acquire a firm grasp of the legal issues affecting the media. The book examines legal topics such as libel, privacy, intellectual property, obscenity and access to information, considering the development and current standing of relevant laws and important cases. It examines how these laws affect public, political and commercial communication. The 13th edition covers contemporary U.S. Supreme Court cases, including the true threats case Counterman v. Colorado, the Andy Warhol fair use case and the Jack Daniel's trademark parody case. It also presents the Biden administration's revision of policy on the use of subpoenas and search warrants to uncover reporters' confidential sources along with the gag orders imposed by courts handling criminal and civil trials in which Donald Trump is a defendant. Further cases explored include the attacks by legislatures against the LGBTQ community, exemplified by a Tennessee law banning drag performances, and the emerging issues presented by artificial intelligence and the content moderation policies of social media platforms. The Law of Public Communication is an ideal core textbook for undergraduate and graduate courses in communication law and mass media law. A test bank for instructors is available at www.routledge.com/9781032676388 |
| consider email as public communication: Evaluating Public Communication Jim Macnamara, 2017-09-05 Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication. |
| consider email as public communication: The Sciences’ Media Connection –Public Communication and its Repercussions Simone Rödder, Martina Franzen, Peter Weingart, 2011-12-02 The Yearbook addresses the overriding question: what are the effects of the ‘opening up’ of science to the media? Theoretical considerations and a host of empirical studies covering different configurations provide an in-depth analysis of the sciences’ media connection and its repercussions on science itself. They help to form a sound judgement on this recent development. |
| consider email as public communication: A Handbook of Corporate Communication and Public Relations Sandra Oliver, 2004-04-22 A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies. |
| consider email as public communication: Public Sector Communication María José Canel, Vilma Luoma-aho, 2018-07-31 A comprehensive guide to future-proofing public sector communication and increasing citizen satisfaction How to communicate with the citizens of the future? Why does public sector communication often fail? Public Sector Communication combines practical examples from around the world with the latest theoretical insights to show how communication can help bridge gaps that exist between public sector organizations and the individual citizens they serve. The authors—two experts in the field with experience from the public sector—explain how public entities, be they cities, governments, foundations, agencies, authorities, municipalities, regulators, military, or government monopolies and state owned businesses can build their intangible assets to future-proof themselves in a volatile environment. The book examines how the recent digitalization has increased citizen expectations and why one-way communication leaves public sector organizations fragile. To explain how to make public sector communication antifragile, the authors map contributions from a wide variety of fields combined with illustrative examples from around the world. The authors propose a research-based framework of different intangible assets that can directly improve communication in the public sector. This important resource: Helps explain the sector-specific conditions and why communication is often challenging in the public sector Summarizes all relevant literature on the topic across disciplines and includes the most popular management ideals of the recent decades Explores how public sector organizations can increase citizen satisfaction with effective communication Presents new approaches to both the study and practice of communication in the public sector Provides international examples of successful public sector communication Offers realistic guides to building intangible assets in practice Written for advanced undergraduate and graduate students, as well as public managers and leaders, Public Sector Communication offers an illustrative, research-based guide to improving communication and engaging citizens of today and the future. |
| consider email as public communication: Public Communication Campaigns Ronald E. Rice, Charles K. Atkin, 1989-06 In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded sampler section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns.This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs. Copyright © Libri GmbH. All rights reserved. |
| consider email as public communication: Fundamentals of Public Relations and Marketing Communications in Canada William Wray Carney, Leah-Ann Lymer, 2015-08-05 Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies |
| consider email as public communication: Fundamentals of Public Communication Campaigns Jonathan Matusitz, 2022-09-08 The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject. |
| consider email as public communication: The Law of Public Communication Kent R. Middleton, William E. Lee, Daxton Stewart, 2015-07-30 The Law of Public Communication provides an overview of media law that includes the most current legal developments today. It explains the laws affecting the daily work of writers, broadcasters, advertisers, cable operators, Internet service providers, public relations practitioners, photographers, bloggers, and other public communicators. Authors Kent Middleton and William Lee take students through the basic legal principles and methods of analysis that allows students to study and keep abreast of the rapidly changing field of public communication. By presenting statutes and cases in a cohesive manner that is understandable, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. This 2016 Update brings the Ninth Edition up to date with the most recent cases and examples effecting media professionals and public communicators. New topics include Supreme Court decisions on internet harassment and the streaming company Aereo, the FCC’s efforts to reclassify broadband providers as telecommunication services, court cases dealing publicity rights for celebrity athletes in video games, and the recent presidential executive order regarding new government information sources. |
| consider email as public communication: Public Relations and Communication Management Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim, 2013-06-07 Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts. |
| consider email as public communication: Cyber Law in Sweden Christine Storr, 2021-10-21 Derived from the renowned multi-volume International Encyclopaedia of Laws, this practical guide to cyber law – the law affecting information and communication technology (ICT) – in the Sweden covers every aspect of the subject, including intellectual property rights in the ICT sector, relevant competition rules, drafting and negotiating ICT-related contracts, electronic transactions, privacy issues, and computer crime. Lawyers who handle transnational matters will appreciate the detailed explanation of specific characteristics of practice and procedure. Following a general introduction, the book assembles its information and guidance in seven main areas of practice: the regulatory framework of the electronic communications market; software protection, legal protection of databases or chips, and other intellectual property matters; contracts with regard to software licensing and network services, with special attention to case law in this area; rules with regard to electronic evidence, regulation of electronic signatures, electronic banking, and electronic commerce; specific laws and regulations with respect to the liability of network operators and service providers and related product liability; protection of individual persons in the context of the processing of personal data and confidentiality; and the application of substantive criminal law in the area of ICT. Its succinct yet scholarly nature, as well as the practical quality of the information it provides, make this book a valuable time-saving tool for business and legal professionals alike. Lawyers representing parties with interests in the Sweden will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative law in this relatively new and challenging field. |
| consider email as public communication: Public Relations , 2007 |
| consider email as public communication: The Public Relations Handbook Alison Theaker, 2013-03 The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including the AA, Airbus, BT, Northamptonshire County Council, Cuprinol and Action for Children. The Fourth Edition includes: case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities; a companion website with new international case studies updated quarterly; specialist chapters on financial public relations, internal communications and marketing public relations; strategic overviews of corporate identity, globalisation and evaluation; a thorough examination of ethics and professionalism; more than fifty illustrations from recent PR campaigns; a completely revised chapter on corporate social responsibility a new chapter on risk, issues and crisis management. |
| consider email as public communication: (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times Natalia Rodríguez-Salcedo, Ángeles Moreno, Sabine Einwiller, Mónica Recalde, 2023-02-01 (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization’s decisions. |
| consider email as public communication: Public Relations Writing Valerie Fields, 2024-09-17 With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step how-to guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field. |
| consider email as public communication: Introduction to Public Relations Janis Teruggi Page, Lawrence J. Parnell, 2020-09-11 Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. |
| consider email as public communication: OECD Public Governance Reviews Public Communication Scan of the United Kingdom Using Public Communication to Strengthen Democracy and Public Trust OECD, 2023-12-16 This Public Communication Scan of the United Kingdom, the first such scan of an OECD Member country, brings new insights to the OECD’s work on understanding how public communication contributes to democratic governance. |
| consider email as public communication: A World Without Email Cal Newport, 2021-03-02 New York Times bestseller! From New York Times bestselling author Cal Newport comes a bold vision for liberating workers from the tyranny of the inbox--and unleashing a new era of productivity. Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the hyperactive hive mind workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication. We have become so used to an inbox-driven workday that it's hard to imagine alternatives. But they do exist. Drawing on years of investigative reporting, author and computer science professor Cal Newport makes the case that our current approach to work is broken, then lays out a series of principles and concrete instructions for fixing it. In A World without Email, he argues for a workplace in which clear processes--not haphazard messaging--define how tasks are identified, assigned and reviewed. Each person works on fewer things (but does them better), and aggressive investment in support reduces the ever-increasing burden of administrative tasks. Above all else, important communication is streamlined, and inboxes and chat channels are no longer central to how work unfolds. The knowledge sector's evolution beyond the hyperactive hive mind is inevitable. The question is not whether a world without email is coming (it is), but whether you'll be ahead of this trend. If you're a CEO seeking a competitive edge, an entrepreneur convinced your productivity could be higher, or an employee exhausted by your inbox, A World Without Email will convince you that the time has come for bold changes, and will walk you through exactly how to make them happen. |
| consider email as public communication: OECD Report on Public Communication The Global Context and the Way Forward OECD, 2021-12-21 The first OECD Report on Public Communication: The Global Context and the Way Forward examines the public communication structures, mandates and practices of centres of governments and ministries of health from 46 countries, based on the 2020 Understanding Public Communication surveys. |
| consider email as public communication: Making a Difference Stephen Ward, 2008 This book is a cross-national analysis of the role of the Internet in elections. It examines the role of context in shaping candidate and party usage of the Internet in democratic electoral systems. |
| consider email as public communication: Corporate Communication and Public Relations Ruth Aoko Owino, Dr. Margaret Mtange, Juliet Waruguru Mwai, Joan Kittot, Daniel Kituu Kyalo, TOPICS IN THE BOOK Government Communication: A Critical Analysis of the Strategic Dimensions of the Central National Government Communication in Kenya Managing Corporate Identity during Organisational Transformation in a Public Institution in Kenya Television Betting Advertisements and the Gambling Behavior of Undergraduate University Students Aged between 18 and 25 Years in Kiambu County Kenya Intercultural Communication Competence and Academic Performance of International University Students at Pan African University Institute for Basic Sciences, Technology and Innovation Abstinence Communication Campaigns and Prevention of HIV and AIDs among Undergraduate University Students in Kenya: A Case of Jomo Kenyatta University of Agriculture and Technology |
| consider email as public communication: The Routledge Handbook of Public Speaking Research and Theory Stevie M. Munz, Tim McKenna-Buchanan, Anna M. Wright, 2024-04-18 Providing a comprehensive survey of the empirical research, theory, and history of public speaking, this handbook fills a crucial gap in public speaking pedagogy resources and provides a foundation for future research and pedagogical development. Bringing together contributions from both up-and-coming and senior scholars in the field, this book offers a thorough examination of public speaking, guided by research across six key themes: the history of public speaking; the foundations of public speaking; issues of diversity, equity, and inclusion; considerations of public speaking across contexts; assessment of public speaking; and the future of public speaking in the twenty-first century. The evidence-based chapters engage with a broad discussion of public speaking through a variety of viewpoints to demonstrate how subtopics are connected and fraught with complexity. Contributors explore public speaking in education, business and professional settings, and political contexts, and outline how skills learned through public speaking are applicable to interpersonal, small group, and business interactions. Reinforcing the relevance, importance, and significance of public speaking in individual, interpersonal, social, and cultural communication contexts, this accessibly written handbook will be an indispensable resource for public speaking instructors and program administrators. It will also be valuable reading for Communication Pedagogy and Introduction to Graduate Studies courses. |
| consider email as public communication: Public Communication in the European Union Giorgia Nesti, Chiara Valentini, 2010-01-08 This book is a collection of essays that analyse and discuss EU information and communication policies and activities towards, with, by different publics developed both by the EU institutions at the European, national and local levels and by public organizations and civil society actors. Throughout six thematic parts, the authors examine from different theoretical perspectives (political communication, journalism, public relations and public diplomacy, political science, and cultural studies) and reflect on what it means for the European Union to communicate in multi-national and multi-cultural settings. The originality and strength of this book stand on the capacity to discuss EU communication policies, strategies and actions in their diverse features and, at the same time, to have a clear general picture of the role and function that communication has within the European Union’s governance. The combination of different theoretical frameworks with the latest empirical research findings makes this book a fresh and fascinated collection of insights of what the European Union can achieve with strategic communications. |
| consider email as public communication: The Security Leader’s Communication Playbook Jeffrey W. Brown, 2021-09-12 This book is for cybersecurity leaders across all industries and organizations. It is intended to bridge the gap between the data center and the board room. This book examines the multitude of communication challenges that CISOs are faced with every day and provides practical tools to identify your audience, tailor your message and master the art of communicating. Poor communication is one of the top reasons that CISOs fail in their roles. By taking the step to work on your communication and soft skills (the two go hand-in-hand), you will hopefully never join their ranks. This is not a “communication theory” book. It provides just enough practical skills and techniques for security leaders to get the job done. Learn fundamental communication skills and how to apply them to day-to-day challenges like communicating with your peers, your team, business leaders and the board of directors. Learn how to produce meaningful metrics and communicate before, during and after an incident. Regardless of your role in Tech, you will find something of value somewhere along the way in this book. |
| consider email as public communication: Public Relations and the Public Interest Jane Johnston, 2016-02-12 In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics. |
| consider email as public communication: Communication in a Civil Society Shelley D. Lane, Ruth Anna Abigail, John Casey Gooch, 2024-03-06 Using the concept of “civility” as the major theme, this fully updated second edition offers a unique and alternative way to teach and learn about communication. The book brings together discrete areas that explore the fundamentals of communication and intrapersonal communication, interpersonal communication, small group communication, and public speaking. Every chapter includes theories, concepts, and examples that allow students to use civil and ethical communication skills in their personal relationships, in collaboration with colleagues, and in giving public speeches and professional presentations. This new edition highlights advances in and concepts related to mediated and technology-based communication, such as chatbots, technostress, and dating apps, and shows how students can engage in civil face-to-face and mediated interaction. Additionally, each chapter includes a real-world incident that students are asked to analyze in terms of specific chapter information and skills related to civility. Communication in a Civil Society is an ideal textbook for Introduction to Communication, Interpersonal Communication, and Public Speaking courses. Materials for instructors including PowerPoint slides, a test bank, and an instructor’s manual, are available at www.routledge.com/9781032513263. |
| consider email as public communication: Becoming a Public Relations Writer Ronald D. Smith, 2016-08-05 Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners. |
| consider email as public communication: Digital Public Relations and Marketing Communication Trends in Africa Anne W. Njathi, Brandi Watkins, 2024-06-07 The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is among the first to present an edited collection of chapters on digital and influencer marketing authored by many who are either from or have close ties to Africa. This book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent. With this in mind, the contributors seek to interrogate digital marketing trends in two stages: the status of digital marketing on the African continent, including cases from Nigeria, Egypt, Uganda and Kenya, and an analysis of the rise of influencer marketing, including cases from Nigeria and Uganda. This book will explore factors driving the increase in digital media platforms in Africa as well as an analysis of the implications of the growth in digital marketing, using various theoretical and methodological underpinnings to probe trends. Digital Public Relations and Marketing Communication Trends in Africa provides significant implications for marketing scholars and researchers and will be relevant to those looking to understand the opportunities and challenges ahead. |
| consider email as public communication: Qualitative Research Methods in Public Relations and Marketing Communications Christine Daymon, Immy Holloway, 2005-06-29 A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process. |
| consider email as public communication: Science Communication Annette Leßmöllmann, Marcelo Dascal, Thomas Gloning, 2019-12-16 Science is an essentially cooperative, critical, and dynamic enterprise. Were it not for the continuous creation and improvement of special forms of communication, argumentation, and innovation, all of them suitable for its three key features, scientific knowledge and progress could hardly be achieved. The aim of this volume is to explore the nature of science communication in its several functions, modalities, combinations, and evolution - past, present, and future. One of our objectives is to provide an overview of the richness and variety of elements that take part in performing the complex tasks and fulfilling the functions of science communication. The overall structure and criteria for the choice of topics: 1. The origin and target of a communication episode - its source(s) and addressee(s). 2. The media of communication employed. 3. The thematic field and content types. 4. The distinction between aspects of science communication (e.g., media, texttypes, domains, communicative maxims) and aspects of research on science communication (e.g., the contribution of different research traditions to the understanding of science communication). 5. The history and dynamics of science communication (past, present, and future), both in an empirical perspective (e.g., the development of the research article) and a systematic perspective (e.g., what are basic types and mechanisms of change in science communication). |
| consider email as public communication: Public Relations and Strategic Communication in 2050 Alexander V. Laskin, Karen Freberg, 2024-11-25 Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication. |
| consider email as public communication: University Public Relations and Employee Morale Thomas Edward Grier, 2001 |
| consider email as public communication: The Law of Public Communication, 11th Edition William E. Lee, Daxton Stewart, Jonathan Peters, 2020-07-20 The eleventh edition of this classic textbook provides an overview of communication and media law that includes the most current legal developments. It explains the laws affecting the daily work of writers, broadcasters, PR practitioners, photographers and other public communicators. By providing statutes and cases in an accessible manner, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. This new edition features discussions of hot topics such as the prosecution of WikiLeaks founder Julian Assange for Espionage Act violations, the U.S. Supreme Court's decision in Iancu v. Brunetti addressing the registration of offensive trademarks, revenge porn, FTC guidelines on social media influencers and efforts by social media platforms to develop coherent approaches to misinformation. The Law of Public Communication is an ideal core textbook for undergraduate and graduate courses in communication law and mass media law. A downloadable test bank is available for instructors at www.routledge.com/9780367476793. |
| consider email as public communication: Big Ideas in Public Relations Research and Practice Finn Frandsen, Winni Johansen, Ralph Tench, Stefania Romenti, 2019-10-03 Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication. |
| consider email as public communication: Effective Writing Skills for Public Relations John Foster, 2005 'John Foster's book is a 'How To' guide that gives a solid grounding in the writing requirements of the PR business. It covers a lot of ground in a complex but rewarding subject.'Writing MagazineEffective Writing Skills for Public Relations is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office.This third edition includes five new chapters covering editing skills, the importance of written tone of voice, what makes a good annual report, the legal issues facing writers and the use of Americanisms. Standard proof correction marks are included together with a glossary of terms.This is an essential hands-on practical guide for anyone earning a living through the written or spoken word. |
| consider email as public communication: EBOOK: Human Communication: South African edition Stewart Tubbs, Sylvia Moss, Nicolette Papastefanou, 2012-05-16 The new South African edition of Tubbs and Moss offers examples, applications and cases tailored to the local market whilst retaining the successful focus on the principles and contexts of communication studies. The authors link theory and research with fundamental concepts and create plentiful opportunities for students to apply their understanding and develop useful communication skills. The new edition is fully updated with the most up to date reseach and examples, with a strong focus on cultural diversity, technology and local applications. |
| consider email as public communication: Mastering Public Speaking George L. Grice, John F. Skinner, 2007 Mastering Public Speaking equips readers with a firm grounding in the hows and whys of public speaking by providing an ideal balance of theory and skills while placing important emphases on critiquing, ethics, and critical thinking. With this top-selling book, readers learn how to think critically as they choose speech topics, conduct research, organize content, select language, manage nervousness, and deliver speeches. Theory into Practice and Try This, features help readers understand and apply concepts and strategies of public communication to enhance their speaking competence. Mastering Public Speaking adds interest and relevance to all aspects of the speech-making process. |
| consider email as public communication: News, Public Relations and Power Simon Cottle, 2003-04-18 We live in increasingly promotional times. States, political parties and corporations as well as new social movements and diverse cultural interests today seek to put their message across via the media and in pursuit of disparate aims, enhanced public understanding and legitimacy. Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication study, this book addresses such issues as: the rapid growth of public relations in its impact on news production ; state information management strategies in times of internal political dissent ; political parties and mediated 'spin' conducted at national and local levels ; the historically changing nature of war journalism ; environmental activism and pressure group communication and much more - back cover. |
| consider email as public communication: Public Health Communication Claudia Parvanta, David E. Nelson, Richard N. Harner, 2017-03-22 Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined. |
CONSIDER Definition & Meaning - Merriam-Webster
The meaning of CONSIDER is to think about carefully. How to use consider in a sentence. Synonym Discussion of Consider.
CONSIDER | English meaning - Cambridge Dictionary
CONSIDER definition: 1. to spend time thinking about a possibility or making a decision: 2. to give attention to a…. Learn more.
CONSIDER definition and meaning | Collins English Dictionary
If you consider a person or thing to be something, you have the opinion that this is what they are. We don't consider our customers to be mere consumers; we consider them to be our friends. [ …
CONSIDER - Definition & Meaning - Reverso English Dictionary
Consider definition: think about something seriously or carefully. Check meanings, examples, usage tips, pronunciation, domains, and related words. Discover expressions like "consider it …
What does consider mean? - Definitions.net
To consider means to think about or carefully contemplate something, often with the intention of making a decision or forming an opinion. It involves thoroughly examining different aspects, …
Consider - definition of consider by The Free Dictionary
1. to think carefully about, esp. in order to make a decision; contemplate; ponder. 2. to regard as or deem to be: I consider the matter settled. 3. to think, believe, or suppose. 4. to bear in mind; …
Consider - Definition, Meaning & Synonyms - Vocabulary.com
Consider is a verb that simply means to think about, look at, or judge. Consider, for a moment, the perks of house sitting for your pool-owning neighbors before you immediately refuse their …
Consider Definition & Meaning | Britannica Dictionary
CONSIDER meaning: 1 : to think about (something or someone) carefully especially in order to make a choice or decision; 2 : to think about (something that is important in understanding …
Consider Definition & Meaning - YourDictionary
To think carefully about (something), especially before making a decision; I needed more time to consider my options. We considered taking the train instead of the bus. To think about in order …
CONSIDER Synonyms: 173 Similar and Opposite Words
Some common synonyms of consider are contemplate, study, and weigh. While all these words mean "to think about in order to arrive at a judgment or decision," consider may suggest giving …
CONSIDER Definition & Meaning - Merriam-Webster
The meaning of CONSIDER is to think about carefully. How to use consider in a sentence. Synonym Discussion of Consider.
CONSIDER | English meaning - Cambridge Dictionary
CONSIDER definition: 1. to spend time thinking about a possibility or making a decision: 2. to give attention to a…. Learn more.
CONSIDER definition and meaning | Collins English Dictionary
If you consider a person or thing to be something, you have the opinion that this is what they are. We don't consider our customers to be mere consumers; we consider them to be our friends. [ …
CONSIDER - Definition & Meaning - Reverso English Dictionary
Consider definition: think about something seriously or carefully. Check meanings, examples, usage tips, pronunciation, domains, and related words. Discover expressions like "consider it …
What does consider mean? - Definitions.net
To consider means to think about or carefully contemplate something, often with the intention of making a decision or forming an opinion. It involves thoroughly examining different aspects, …
Consider - definition of consider by The Free Dictionary
1. to think carefully about, esp. in order to make a decision; contemplate; ponder. 2. to regard as or deem to be: I consider the matter settled. 3. to think, believe, or suppose. 4. to bear in mind; …
Consider - Definition, Meaning & Synonyms - Vocabulary.com
Consider is a verb that simply means to think about, look at, or judge. Consider, for a moment, the perks of house sitting for your pool-owning neighbors before you immediately refuse their …
Consider Definition & Meaning | Britannica Dictionary
CONSIDER meaning: 1 : to think about (something or someone) carefully especially in order to make a choice or decision; 2 : to think about (something that is important in understanding …
Consider Definition & Meaning - YourDictionary
To think carefully about (something), especially before making a decision; I needed more time to consider my options. We considered taking the train instead of the bus. To think about in order …
CONSIDER Synonyms: 173 Similar and Opposite Words
Some common synonyms of consider are contemplate, study, and weigh. While all these words mean "to think about in order to arrive at a judgment or decision," consider may suggest giving …
