Advertisement
| consumer behavior and marketing strategy: Consumer Behavior in Marketing Strategy John A. Howard, 1989 |
| consumer behavior and marketing strategy: Consumer Behavior and Marketing Strategy J. Paul Peter, Jerry Corrie Olson, 1996 This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter. |
| consumer behavior and marketing strategy: Consumer Behavior J. Paul Peter, Jerry Corrie Olson, 1987-01-01 |
| consumer behavior and marketing strategy: Consumer Behavior & Marketing Strategy J. Paul Peter, Jerry Corrie Olson, 2010 This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book |
| consumer behavior and marketing strategy: Consumer Behavior Del I. Hawkins, David L. Mothersbaugh, 2010 This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book. . |
| consumer behavior and marketing strategy: Consumer Behavior and Marketing Strategy J. Paul Peter, Jerry Corrie Olson, 2002 This text provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. It also provides the Wheel of Consumer Analysis, a tool to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategies interact. |
| consumer behavior and marketing strategy: Consumer Behaviour Cathy M. Neal, Pascale Quester, 2007 Whether or not we are marketers, we are, definitely, all consumers. We undertake simple or complex purchases each and every day of our lives. Exposure to consumer behaviour principles will help you understand how consumer decisions are made, and what factors influence both the decision-making process and its outcomes. Consumer Behaviour: Implications for Marketing Strategy guides students' exploration into the field of consumer behaviour. The text covers complex types of decision-making processes, before focusing on the two main factors that affect it, namely internal and external influences. Enhanced within each chapter is coverage of consumer purchasing decisions for goods and services, including many local and global examples from the region. |
| consumer behavior and marketing strategy: Consumer Behavior Delbert I. Hawkins, Roger J. Best, Kenneth A. Coney, 2003-03 Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers. |
| consumer behavior and marketing strategy: Consumer Behavior Del I. Hawkins, Roger J. Best, Kenneth A. Coney, 1983 |
| consumer behavior and marketing strategy: Consumer Behaviour Cathy Neal, Neal, Pascale Genevieve Quester, Del I. Hawkins, 2006 Consumer Behaviour, the market leading text by Cathy Neal and Pascale Quester, is now even more current, more lively and more relevant. This new Enhanced edition now offers aNEW32 page section up front that hosts contemporary hot topics in areas such as: culture and consumption, children and consumption, subcultures and consumption, phishing and more. Specifically created to meet the needs of contemporary users interested in presenting their students with the latest developments in the field, this enhanced edition includes a new capstone case and several new cases from New Zealand. The enhanced material builds on the existing 4th edition that has come to be recognised for its fresh and contemporary design, features that engage students and enhance their comprehension of the key concepts. The strategic and decision-making focus of this text is retained. |
| consumer behavior and marketing strategy: Contemporary Marketing Strategy Rajagopal, 2019-02-01 The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers. |
| consumer behavior and marketing strategy: Consumer Behavior Del I. Hawkins, David L. Mothersbaugh, 2014 |
| consumer behavior and marketing strategy: Consumer Behavior and Marketing Action Henry Assael, 1995 This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications. |
| consumer behavior and marketing strategy: Consumer Behavior Del I. Hawkins, Roger J. Best, Kenneth A. Coney, 2001 |
| consumer behavior and marketing strategy: Buyer Behavior in Marketing Strategy John A. Howard, 1994 This text outlines The Consumer Decision Model as a framework for applying consumer buying theory into marketing practice. It also shows how marketing strategies and plans can be based upon both qualitative and quantitative analysis - and yet still not require background in formal statistics. |
| consumer behavior and marketing strategy: Sport Consumer Behaviour Kostas Alexandris, Heath McDonald, Daniel C. Funk, 2016-07-18 All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers. |
| consumer behavior and marketing strategy: Consumer Behavior, Organizational Strategy and Financial Economics Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can, 2018-03-30 This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, new questions in the development of organizational strategy, and the interaction of financial economics with industrial economics and policy. |
| consumer behavior and marketing strategy: Consumer Behavior. The Role of Consumer Behavior in Marketing Strategy in the 3 Marketing Stimuli Ravi Kumar, 2016-08-16 Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 10, Lancaster University, course: Consumer Behaviour, language: English, abstract: This text gives an overview on consumer behavior and the subsequent marketing strategies that can be developed. We can say that consumer behavior plays an important role in the field of choosing, buying, and using the product. There are many definitions of consumer behavior. As given in a book published by sage publication Consumer behavior is the activities people undertake when obtaining, consuming and disposing of products and services (Blackwell et al., 2001). This definition is widely used mostly everywhere. Consumer behavior doesn't mean that it's just about how consumer behavior while buying a product or services its more about the steps that consumer and his/her mind will go through before purchasing any product, the psychological factors plays a vital in the selection of the steps and the product or services that can include, the attitude and the thought process of the consumer getting effected by his background where is he/she is coming from, the environment around the consumer also affects the decision making power. |
| consumer behavior and marketing strategy: Green Marketing as a Positive Driver Toward Business Sustainability Naidoo, Vannie, Verma, Rahul, 2019-07-26 As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement. |
| consumer behavior and marketing strategy: Online Consumer Behavior Angeline Close, 2012 First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company. |
| consumer behavior and marketing strategy: Consumer Behavior and Marketing Matthew Reyes, 2020-03-04 This Edited Volume Consumer Behavior and Marketing is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments. |
| consumer behavior and marketing strategy: EBOOK Consumer Behaviour Pascale Quester, Simone Pettigrew, Sally Rao Hill, Foula Kopanidis, Del Hawkins, 2015-03-06 This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible author team. They have produced a well-organised book that starts with the decision-making process before clearly articulating the various influences upon it.This edition covers contemporary topics such as social and mobile consumer behaviour, environmentally friendly products, ethics and the impact of the Internet on consumer protection and privacy. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local. Currency and accuracy are once again a key strength of this text with all new case studies, adverts, data and research. The cases also reflect the increasingly global nature of consumer behaviour with contributions from academics across Australia, New Zealand, Asia and the Middle East. This rich print and digital package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design. |
| consumer behavior and marketing strategy: International Consumer Behavior in the 21st Century A. Coskun Samli, 2012-11-28 Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century. |
| consumer behavior and marketing strategy: Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control Rishi, Bikramjit, 2015-02-28 In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics. |
| consumer behavior and marketing strategy: Decoded Phil Barden, 2013-03-04 In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout |
| consumer behavior and marketing strategy: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior Soares, Ana Maria, Elmashhara, Maher Georges, 2020-02-21 Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners. |
| consumer behavior and marketing strategy: Consumer Behavior and Culture Marieke de Mooij, 2010-09-29 The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition’s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet. |
| consumer behavior and marketing strategy: Consumer Behavior Henry Assael, 2004 Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility. |
| consumer behavior and marketing strategy: Consumer Behavior in Action Geoffrey Paul Lantos, 2015-01-28 Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior. |
| consumer behavior and marketing strategy: Consumer Behavior Delbert I. Hawkins, 1995-02-01 |
| consumer behavior and marketing strategy: Introduction to Business Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt, 2024-09-16 Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License. |
| consumer behavior and marketing strategy: Consumer Behavior Delbert Hawkins, 2009 |
| consumer behavior and marketing strategy: Customer-Centric Marketing Strategies: Tools for Building Organizational Performance Kaufmann, Hans-Ruediger, 2012-11-30 As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance. |
| consumer behavior and marketing strategy: Consumer Behavior and Marketing Strategy J. Paul Peter, 2005 |
| consumer behavior and marketing strategy: Marketing Metaphoria Gerald Zaltman, Lindsay H. Zaltman, 2008 Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called deep metaphors and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more. Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems.--Jacket. |
| consumer behavior and marketing strategy: Cases on Consumer-Centric Marketing Management Jham, Vimi, 2013-07-31 As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization. |
| consumer behavior and marketing strategy: Loose Leaf for Consumer Behavior Roger J Best, David L Mothersbaugh, Delbert I Hawkins, Dr, 2015-11-30 |
| consumer behavior and marketing strategy: Consumer Behavior J. Paul Peter, Olson, Jerry, 2007-01-12 This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book. |
| consumer behavior and marketing strategy: Global Marketing Strategies for the Promotion of Luxury Goods Mosca, Fabrizio, 2016-03-31 Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students. |
| consumer behavior and marketing strategy: Experiential Marketing Wided Batat, 2019-01-10 Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty? In this exciting new book, Wided Batat introduces readers to the new customer experience framework and the era of the Experiential Marketing Mix. She introduces the concept of the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process); a tool that focuses on the consumer as a starting point in marketing strategies. By using these, companies can design suitable, emotional, and profitable customer experiences in a phygital context (physical place and digital space) including both offline and online digital experiences. Batat argues that a traditional product-centric should be replaced by the appropriate mix of 7Es, based upon a more consumer/experience-centric logic. Experiential Marketing is a guide to building experiences consumers cannot forget. It will be of interest for CEOs, brand managers, marketing and communication professionals, students, and anyone eager to learn more about how to design the ultimate customer experience in a new phygital. In this book, Professor Batat combines theory and practice and gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es of the new experiential marketing mix, and the challenges for the future. |
Understanding Consumer Behavior: How It Shapes Your Marketing Strategy ...
Nov 12, 2024 · Consumer behavior refers to how individuals decide to buy, use, and dispose of products and services. By studying these patterns, companies can create effective marketing …
Understanding Consumer Behavior: Building an Effective Marketing Strategy
Oct 8, 2023 · Consumer behavior plays a pivotal role in shaping marketing strategies. It helps businesses identify the target market, develop effective advertising campaigns, create …
Consumer Behavior's Influence on Marketing Strategies | JWU …
Nov 15, 2024 · From a marketing standpoint, understanding consumer behavior is essential because it can set the stage for more effective advertising and marketing strategies. However, …
Understanding The Role Of Consumer Behavior In Marketing Strategy
Oct 14, 2024 · Understanding consumer behaviour is pivotal for businesses aiming to tailor their products, services, and marketing strategies to meet their target audience's evolving needs …
Understanding Consumer Behavior and Its Impact on Marketing Strategy
Jan 19, 2024 · Understanding consumer behavior is crucial for developing effective marketing strategies. By gaining insights into why consumers make certain decisions and how they are …
How Marketing Influences Consumer Behavior: A ... - Peep Strategy
Mar 12, 2023 · Consumer behavior is a tricky puzzle, combining ideas from multiple sciences to understand why people buy certain products and services. It’s a branch of marketing that …
Consumer behavior in marketing - types, models & examples
Oct 14, 2020 · Consumer behavior refers to the study of consumers and the actions and the decision processes they use to purchase goods and services to satisfy their needs and wants, …
Consumer Behaviour In Marketing
3 days ago · Consumer Behaviour in Marketing explores how psychological, social, cultural, personal, and economic factors influence purchasing decisions, helping businesses create …
Consumer Behavior Theory and Marketing Strategy - Study Latam
Dec 23, 2024 · Understanding consumer behavior is at the core of developing successful marketing strategies. Consumer behavior theory seeks to explain the decision-making …
Consumer Behavior in Marketing: 5 Key Patterns, Types
Nov 8, 2023 · Consumer behaviour plays a pivotal role in determining a business's success in the competitive world of marketing. It comprises the actions and decision-making processes …
Understanding Consumer Behavior: How It Shapes You…
Nov 12, 2024 · Consumer behavior refers to how individuals decide to buy, use, and dispose of products and services. By studying these patterns, …
Understanding Consumer Behavior: Building an Effectiv…
Oct 8, 2023 · Consumer behavior plays a pivotal role in shaping marketing strategies. It helps businesses identify the target market, develop effective …
Consumer Behavior's Influence on Marketing Strat…
Nov 15, 2024 · From a marketing standpoint, understanding consumer behavior is essential because it can set the stage for more effective …
Understanding The Role Of Consumer Behavior In Mark…
Oct 14, 2024 · Understanding consumer behaviour is pivotal for businesses aiming to tailor their products, services, and marketing strategies to meet …
Understanding Consumer Behavior and Its Impact on …
Jan 19, 2024 · Understanding consumer behavior is crucial for developing effective marketing strategies. By gaining insights into why consumers …
