Consumer Insights Case Study

  consumer insights case study: Consumer Behavior and Insights Diane Phillips, Isabelle Szmigin, Maria Piacentini, 2020 Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.
  consumer insights case study: Consumer Insights 2.0 Dona Vitale, 2006 Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of consumer insights. This book reveals the characteristics of these new departments and their leaders. You'll discover how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business opportunities.Based on her 20 years of experience, Dona Vitale outlines:-- Characteristics needed by consumer insights specialists-- Techniques that help develop the insights-- Presentation tips to help a whole company get on board with new ideas.Ms. Vitale also presents an enlightening case study from Dunkin' Donuts brand that makes it crystal clear how consumer insights can contribute to bottom line success.If you would like to be the market leader in your category or your company, this book will guide you every step of the way.
  consumer insights case study: Case Study Research John Gerring, 2016-12-24 Case Study Research: Principles and Practices provides a general understanding of the case study method as well as specific tools for its successful implementation. These tools are applicable in a variety of fields including anthropology, business and management, communications, economics, education, medicine, political science, psychology, social work, and sociology. Topics include: a survey of case study approaches; a methodologically tractable definition of 'case study'; strategies for case selection, including random sampling and other algorithmic approaches; quantitative and qualitative modes of case study analysis; and problems of internal and external validity. The second edition of this core textbook is designed to be accessible to readers who are new to the subject and is thoroughly revised and updated, incorporating recent research, numerous up-to-date studies and comprehensive lecture slides.
  consumer insights case study: The Machine Age of Customer Insight Martin Einhorn, Michael Löffler, Emanuel de Bellis, Andreas Herrmann, Pia Burghartz, 2021-03-15 The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
  consumer insights case study: Consumer Insight Merlin Stone, Alison Bond, Bryan Foss, 2004 Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.
  consumer insights case study: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
  consumer insights case study: Developing Insights on Branding in the B2B Context Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos, 2018-08-09 This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
  consumer insights case study: Rethinking Case Study Research Lesley Bartlett, Frances Vavrus, 2016-11-10 Comparative case studies are an effective qualitative tool for researching the impact of policy and practice in various fields of social research, including education. Developed in response to the inadequacy of traditional case study approaches, comparative case studies are highly effective because of their ability to synthesize information across time and space. In Rethinking Case Study Research: A Comparative Approach, the authors describe, explain, and illustrate the horizontal, vertical, and transversal axes of comparative case studies in order to help readers develop their own comparative case study research designs. In six concise chapters, two experts employ geographically distinct case studies—from Tanzania to Guatemala to the U.S.—to show how this innovative approach applies to the operation of policy and practice across multiple social fields. With examples and activities from anthropology, development studies, and policy studies, this volume is written for researchers, especially graduate students, in the fields of education and the interpretive social sciences.
  consumer insights case study: Formative Research in Social Marketing Krzysztof Kubacki, Sharyn Rundle-Thiele, 2016-10-07 This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.
  consumer insights case study: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
  consumer insights case study: Marketing Research Alan Wilson, 2018-09-18 This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples. Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society's Diploma Module: The Principles of Market & Social Research. New to this Edition: - Expanded coverage of qualitative analysis, now with its own dedicated chapter - Fresh material on hot topics such as big data analytics, social media listening and data visualization - Updated content on online surveys, online group discussions and online samples, as well as data protection legislation - Added 'Industry Viewpoint' features setting out the latest thinking from practitioners on important topics - New author video introductions to each chapter and 'Careers in Marketing Research' video suite featuring the advice and experiences of a range of practitioners around the world - New opening cases featuring well-known, international organizations Accompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-research-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
  consumer insights case study: Case Study Research for Business Jillian Dawes Farquhar, 2012-02-21 The only case study research textbook written exclusively for students of Business and related disciplines. Using a step-by-step approach, Case Study Research for Business takes you right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting your work. Key features: - Takes a multidisciplinary approach to case study research design by drawing on research philosophies to improve student understanding of these critical research traditions and hence provide firmer theoretical foundations for their research - Coverage of contemporary topics such as research ethics and access - Packed with practical examples from all areas of business - Pedagogical features include vignettes, exercises and ′cases′ which directly relate to business research Case Study Research for Business will prove a valuable resource for undergraduate, postgraduate and research students of business and related disciplines.
  consumer insights case study: Case Studies in the Wine Industry Cristina Santini, Alessio Cavicchi, 2018-11-27 Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. - Bridges the gap between scholars and practitioners in understanding consumers of wine - Allows scientists and professionals to make the most of R&D outcomes - Advances consumer science research to address business problems in the wine industry
  consumer insights case study: Consumer Data Research Paul Longley, James Cheshire, Alex Singleton, 2018 Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors - and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.--
  consumer insights case study: Experiential Marketing Wided Batat, 2020-12-27 Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors, from technology, consumer goods, and B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA, The New York Times, Pfizer, and Amtrak, the reader will learn and practice the experiential marketing tools and strategies through these examples. Expert testimonials, practical applied exercises, and the author’s online videos provide both theoretical foundations and concrete application. This is a must-read for advanced undergraduate and postgraduate Marketing and Customer Experience students and an excellent teaching resource. It should also be of great use to practitioners – particularly those studying for professional qualifications – who are interested in learning experiential marketing strategies and developing knowledge about the way big brands in different sectors are designing the customer experience online and offline. Online material includes lecture slides, a test bank of questions, an instructor’s manual, and explanatory videos.
  consumer insights case study: Consumer Behaviour Ramanuj Majumdar, 2010 For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.
  consumer insights case study: Qualitative Consumer Research Russell W. Belk, 2017-08-18 Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.
  consumer insights case study: Globalized Consumer Insights in the Digital Era Sahin, Fatih, Soylemez, Cevat, 2024-03-05 As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes.
  consumer insights case study: Case Studies on the Business of Nutraceuticals, Functional and Super Foods Cristina Santini, Stefania Supino, Lucia Irene Bailetti, 2022-09-14 A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products.In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry.Containing 11 chapters, this book, explores the competitive landscape of the global and European nutraceutical market, focusing on key market drivers, consumer and product trends, and marketing and technological challenges.Case Studies on the Business of Nutraceuticals outlines the processes that lead to the introduction of new products and the entrance of new competitors in the market and highlights how a market strategy that's focused on consumers' needs can contribute to a company's strategy.The case studies and examples contained in this book demonstrate how companies can employ consumer science strategies to revise existing or develop new products and are sure to be a welcomed resource by new product developers, policy makers, food scientists, academicians, and students studying related fields. - Explores the importance of understanding consumers when defining a market strategy - Highlights the importance of adopting a sustainable orientation in the nutraceutical industry - Addresses the competitive dynamics that are currently affecting the nutraceutical industry
  consumer insights case study: Superconsumers Eddie Yoon, 2016-11-29 Not your average consumer. Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers. Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.
  consumer insights case study: Case Theory in Business and Management Evert Gummesson, 2017-01-25 ′This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights the great value of multi-method and interactive research, approaches that have greatly deepened our thinking.′ – Professor Adrian Payne, University of New South Wales, Australia / Professor Pennie Frow, University of Sydney Setting out to dispel the argument that case study research lacks the science, theory and therefore validity of other forms of research, Evert Gummesson combines many decades of experience as both a renowned scholar and a reflective practitioner to effectively bridge the divide between case theory and how it is applied in practice. Bringing the fundamental strengths of cases to the fore, Gummesson introduces the ′Case Theory′ concept as an expanded version of case study research which includes both methodology and the types of results that emerge by: Guiding the reader in the theoretical and philosophical underpinning Demonstrating how to translate theory to pertinent research practice that address the real and consequential issues in business and management today. This book will appeal to students, academics and researchers who are interested in the science and philosophy behind case study research as well as the methodology and a thought-provoking read for anyone who wants to be challenged about their belief of case study theory.
  consumer insights case study: Basic Marketing Research Gilbert A. Churchill, 1996 Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
  consumer insights case study: Case Studies in Food Retailing and Distribution John Byrom, Dominic Medway, 2018-11-05 Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of 'real world' scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: - the impact of retail concentration and the ongoing relevance of independent retailing - how social forces impact upon food retailing and consumption - trends in organic food retailing and distribution - discussion of how wellbeing and sustainability have impacted the sector - perspectives on the future of food retailing and distribution This book is a volume in the Consumer Science and Strategic Marketing series. - Addresses business problems in in food retail and distribution - Includes pricing and supply chain management - Discusses food retailing in urban and rural settings - Covers both global distribution and entry in developing nations - Features real-world case studies that demonstrate what does and does not
  consumer insights case study: Encyclopedia of Case Study Research Albert J. Mills, Gabrielle Durepos, Elden Wiebe, 2010 This is the authoritative reference work in the field. An interdisciplinary set, it investigates the extensive history, design and methods of case study research.
  consumer insights case study: Market-Driven Thinking Arch G. Woodside, 2012-06-25 Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the dominant logics (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do. Through descriptive research, MDT examines the actual thinking and actions by executives and customers related to making marketplace decisions. The book aims to achieve three objectives: * Increase the reader's knowledge of the unconscious and conscious thinking processes of participants marketplace contexts * Provide research tools useful for revealing the unconscious and conscious thinking processes of executives and customers * Provide in-depth examples of these research tools in both business-to-business and business-to-consumer contexts This book asks how we actually go about thinking, examining this process and its influences within the context of B2B and B2C marketplaces in developed nations.
  consumer insights case study: The Routledge Handbook of Tourism Marketing Scott McCabe, 2014-01-03 Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.
  consumer insights case study: Exploring Brand Management Cybellium, 2024-09-01 Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
  consumer insights case study: Tourism Destination Marketing and Management Youcheng Wang, Abraham Pizam, 2011-03-01 This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].
  consumer insights case study: Introduction to Sales Enablement , Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
  consumer insights case study: Mastering Innovation for Competitive Advantage , Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
  consumer insights case study: Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2014-01-31 In a globalized society, individuals in business, government, and a variety of other fields must frequently communicate and work with individuals of different cultures and backgrounds. Effectively bridging the culture gap is critical to success in such scenarios. Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications explores contemporary research and historical perspectives on intercultural competencies and transnational organizations. This three-volume compilation will present a compendium of knowledge on cultural diversity and the impact this has on modern interpersonal interactions. Within these pages, a variety of researchers, scholars, professionals, and leaders who interact regularly with the global society will find useful insight and fresh perspectives on the field of cross-cultural interaction.
  consumer insights case study: Sensory and Consumer Research in Food Product Design and Development Howard R. Moskowitz, Jacqueline H. Beckley, Anna V. A. Resurreccion, 2009-03-03 The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer – as well as general business manager – can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book’s unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions. Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the greatest.
  consumer insights case study: Qualitative Marketing Research Dominika Maison, 2018-09-24 This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual in-depth interview (IDI), to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone, Nestle, Aviva and Citibank, the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.
  consumer insights case study: Luxury Fashion and Culture Arch G. Woodside, Eunju Ko, 2013-03-14 Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures.
  consumer insights case study: Leading Edge Marketing Research Robert J. Kaden, Gerald Linda, Melvin Prince, 2011-11-09 This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty problems and minimizing risks. The authors offer rich new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.
  consumer insights case study: Brand Storytelling Keith A. Quesenberry, Michael K. Coolsen, 2023-02-14 This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today’s digital-first media landscape. Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media. Features: Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi.
  consumer insights case study: Marketing Research: Asia-Pacific Edition Steve D'Alessandro, Ben Lowe, Hume Winzar, William Zikmund, Barry J. Babin, 2017-01-01 Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.
  consumer insights case study: Project Management Essentials for Exam Success , Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
  consumer insights case study: Customer Experience in Fashion Retailing Bethan Alexander, 2024-06-20 This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions. Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.
  consumer insights case study: The Science of Renewable Energy Cybellium, Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Case Study: Consumer Data & Insights Drives Upscale …
Choice Hotels leveraged Experian’s ConsumerViewSM to enrich its existing data. Choice Hotels had a business objective to increase new, upscale guests and looked at various data providers …

Banking Consumer Study 2025 - Accenture
To understand the average impact of customer advocacy on revenue performance, we analyzed data from over 200 banks, matching each bank’s advocacy score with its revenue growth from …

The Brand’s Guide to Modern Consumer Insights - Brandwatch
In this guide, we’ll explore what’s driving this “golden age” of consumer insights, and how brands can tap into it. Specifically, we’ll explain: • The three primary sources of modern consumer …

Consumer Insights and Credit Card Behaviors - Assurant
To gain more insight on consumers’ credit card behaviors, Assurant conducted a study that focused on consumer usage and preferences, perceptions and acceptance of current benefit …

P2P Case Study.FINAL1.20.23 - CR Advocacy
Jan 30, 2020 · Between August and October 2022, Consumer Reports conducted an initial study examining the safety, privacy, and transparency of representative products in the peer-to-peer …

The Role of Consumer Insight in New Product Development …
This paper seeks to explore how a profound consumer understanding may in uence the early stages of a new product development (NPD) process. The issue is examined through a …

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CommBank Consumer Insights is an exclusive, wide-ranging analysis of the Australian consumer. This edition focuses on understanding consumer attitudes, motivations and expectations of …

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“Understanding Consumer Perception and Behavior Towards …
This case study delves into the consumer perception and behavior towards products offered by Patanjali, a prominent player in the consumer goods industry, particularly in the realm of …

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Experiential Marketing; Case Studies in Customer …
tual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case …

How to build a customer insights engine from the How to bu
Consumer insights: A consumer insight is a deep understanding of how customers think and feel that drives better messaging and improvements to product design and marketing strategy.

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Using Social Insights to Build a Global Marketing Strategy
We compiled this case study to illustrate how brands like Nespresso can build from their current work to craft global strategies for effectively scaled marketing. So how can social insights be …

BETTER SATISFACTION SCORES START IN THE CAFÉ
Through a recent study using a consumer panel of Your Voice Counts participants, the insights team at Aramark identified two key consumer insights that are reshaping our approach to the …

Personalizing the customer experience: Driving differentiation …
Thanks to online pioneers, such as Amazon, customers have grown to expect and desire personalized experiences: a survey of 1,000 US adults by Epsilon and GBH Insights found that …

Global Banking Consumer Study | Accenture
Accenture research indicates that the share of revenue of traditional banking products such as auto lending, consumer finance and mortgages that are sold through non-banking channels …

The role of retailers during brand scandals: insights from a …
specific case study to understand how brands need to communicate and how consumers behave from a post-crisis perspective (Dhanesh and Sriramesh, 2018; Mishra and Sharma, 2019; …

Understanding and shaping consumer behavior in the next …
Behavioral science tells us that identifying consumers’ new beliefs, habits, and “peak moments” is central to driving behavioral change. Five actions can help companies influence consumer …

CONSUMER BEHAVIOR IN THE ERA OF DIGITAL COMMERCE: …
making. Insights derived from real-world consumer data, surveys, and case studies will contribute to a nuanced and evidence-based exploration of the evolving consumer landscape. In …

Factors Influencing Purchase Decision: A Case Study of Tiktok …
a case study and examining the unique characteristics of the platform and its user base. By conducting a comprehensive investigation into the factors influencing purchase decisions on …

AUDIENCE AND CONSUMER INSIGHTS - ie edu
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2021 Digital Marketing Insight Report DEEPLINK New …
2.3 More Dynamic Market Development: Rapidly Evolving Consumer Needs and Com-petitive Landscape Call for More Agile Marketing Strategies 7 3. DEEPLINK 8 3.1 The Digital …

Maximizing OOH in Today's Marketplace - Out of Home …
Key 2023 Trends & Consumer Insights. OOH Industry Growth. Out of Home Advertising Association of America 2022: OOH Fastest Growing Ad Channel, Surpassed 2019 3 ... This …

2025 Global Automotive Consumer Study - deloitte.com
2023 The shift to EVs is primarily based on a strong consumer perception that it will significantly reduce vehicle operating costs 2024 Consumer interest in EVs wanes in most markets due to …

CASE STUDY BT Consumer - Medallia
CASE STUDY BT Consumer BT Consumer’s Experience Pillars of Decibel, Adobe Analytics and Medallia Deliver £15.4m Lift in Annual Revenue ... Insights gleaned from one pillar can be …

Harnessing real-time data analytics for strategic customer …
insights into customer behavior. This study investigates the integration of real-time data analytics to derive strategic customer insights, enabling retailers to enhance decision-making, improve …

Apple's iPhone Launch: A Case Study in Effective Marketing
4GB model was $499 and the 8GB model cost $599. Aimed at the high-end, tech-savvy consumer, who is often a business user, the iPhone is marketed to a sizable, fast-growing …

A CASE STUDY GLG Market Research Brings Insights for …
to deliver consumer insights, allowing a private equity firm to test the potential success of multiple customer loyalty programs it might implement at a portfolio company. Staffing GLG staffed the …

THE IMPACT OF LIVE STREAMING ON CONSUMER PURCHASE
behavior. Lastly, the discussion part explores the results of this empirical study in relation to the theoretical framework and considers what the findings mean to brands and marketers. This …

Customer Insights and Consumer Profiling - Springer
Customer Insights and Consumer Profiling 97 This chapter aims to go in-depth into the analysis of a new approach to segmen-tation and consumer profiling. Specifically, it addresses the …

2023 Global Consumer Insights Survey China report Seizing …
4 2023 Global Consumer Insights Survey China report Insights in a snapshot Successful brands and retailers will be those who can: • Unlock the power of brand story -telling • Transcend non …

Executive Perspectives
and analyze consumer influence pathways IMPACT 5x faster from data to insights 10x concepts in 10x shorter time, with 100% brand fit 3x more breakthrough innovations, lower lead time and …

The Brand’s Guide to Modern Consumer Insights - Brandwatch
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Consumer Insights, Microsoft Canada Microsoft . Spring 20 IS Foreword #nEft ... and what that means for marketers Hence, this research was borm I can honestly say this study proves you …

Strategic Analysis on FMCG Goods: A Case Study on Nestle
Strategic Analysis on FMCG Goods: A Case Study on Nestle Gedela Rakesh Varma Research Scholar, Department of Commerce and Management Studies, Andhra University, …

SURVEY AND SEGMENTATION SHIFTING SHOPPER …
actionable insights 60% 46% of households expect their routines to remain altered for at least the next four months of consumers are concerned about maintaining their household income in …

STUDY ON THE MARKETING STRATEGY OF BLIND BOX …
product market, consumer behavior, and innovative marketing strategies. Through an in-depth analysis of the Pop Mart case, this study fills gaps in our understanding of marketing strategies …

Evolving trends in brand loyalty and consumer behavior: 2023 …
more crucial than ever for brands. Yet consumer attitudes toward these programs can be fickle. For the third year in a row, our consumer loyalty survey1 asks participants to rank the …

IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER …
This study aims to examine the impacts of social media marketing on consumer behaviour. To do this, the study will have five objectives, as follows: ... In a case where no loyalty exists, there is …

Future of Value Creation in FMCG - Boston Consulting Group
Oct 29, 2020 · Fast-moving consumer goods: Driving value creation in an era of disruption. 1 ved. ... sector conducted a landmark study of: • More than 80 companies, across sectors and …

Consumer Behavior and Insights Syllabus
• Applications of Consumer Insights in Marketing • Summary • Weekend Assessment Week 6: Introduction to Consumer Insights • Weekly Overview • Recap of Past Modules • Ad campaigns …

UNVEILING BAJAJ MOTORS: ANALYZING CUSTOMER …
consumer buying behavior concerning Bajaj Auto Ltd., providing valuable insights for optimizing marketing strategies and enhancing consumer engagement and loyalty. 10 “Study on …

The Role of Consumer Insight in New Product Development …
impact has a consumer insight driven NPD on the SC?". The case company is Hans K, a Swedish furniture company focusing on NPD and distribution. In order to illustrate how consumer insight …

PERSONALIZATION AT SCALE: DATA- DRIVEN APPROACHES …
Amazon's scaled personalization case study is compelling. Amazon excels in personalized shopping experiences for millions of customers. ... Large volumes of customer data are …

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Gathering qualitative insights to inform buyer personas Case Study | Q1 2022 As the world’s insight network, GLG connects clients to the subject-matter experts who can provide real-world …

A Study On Consumer Behaviour Towards Fmcg Products In …
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Engaging with music - IFPI
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The Influence of Emotional Marketing on Consumer's Brand …
Dec 8, 2023 · Intentions. Case study “Belong Anywhere” Campaign by Airbnb This thesis delves into the influence of emotional marketing on the consumer brand attitudes and purchase …

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Building a Better Customer Insight Capability - BCG …
Customer Insights, conducted a benchmark-ing study in 2015 to update and expand BCG’s seminal study. (See The Consumer’s Voice—Can Your Company Hear It? BCG re-port, …

Perspective: Case Study –Emerging Care Management …
During the course of this study, IDC Health Insights conducted several interviews with key persons within MSD Indiaand also held briefings with HCL, the service provider (SP). IDC …

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UNIT-1 UNDERSTANDING CONSUMER BEHAVIOR
It is to be mentioned that the study of consumer behavior is not only important for the current sales, but also helps in capturing the future market. Consumer behavior assumes: Take care of …

Understanding Consumer Attitudes towards Sustainable …
Case Study 3: Sustainable Investment in the Energy Sector A large institutional investor divests from fossil fuels and reinvests in renewable energy, improving both financial and environmental …

Era of alignment - Nielsen
With real-time changes in consumer attitudes, behavior and media engagement, the right data is more important than ever. Robust and accurate data ... actionable insights. Make your brand …

Seeing the people behind the policies - Accenture
Consumer Study 2023 . Insurers are feeling the uncertainty too. Shifting consumer preferences and the pace of technology innovation have accelerated the reinvention strategies of insurance …

Future of healthcare - KPMG
at the center of care and case study 09 Met a care — Care in the metaverse is poised for bold a new reality and case study 10 Hyper -local care — Supporting inclusivity and accessibility of …

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The purpose of this study is to examine, in particular, the correlations between consumer satisfaction and consumer loyalty. A prior study ran in the sector of the financial services …

2021 Global Automotive Consumer Study Global focus …
2021 Global Automotive Consumer Study I Global focus countries 3 For more than a decade, Deloitte has been exploring automotive consumer behaviors and trends affecting a rapidly …

Consumer Morsel: Sparks fly on local spending during live …
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2019 Global Financial Services Consumer Study - Accenture
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The purpose of this case study is to do an analysis of the way Zomato has scaled up its operations, expanded its business into various countries. We also plan to find out the …

The Impact of Social Media Marketing on Consumer …
S. N. Chowdhury et al. DOI: 10.4236/ojbm.2024.123090 1668 Open Journal of Business and Management tive campaigns, will be analyzed for their impact on consumer attitudes, deci-

Amazon’s Business Analysis, Amazon Go Case Study
selling books through its website in 1991, however, its consumer base was more computer ... Amazon Go case study: , :: 2.. The -s. Company Market Amazon 1 8-services/ s . study

Making Electricity Bills Consumer Friendly - Cag
Making Electricity Bills Consumer Friendly: A Tamil Nadu Case Study Image: CAG It is pertinent for consumers to get accustomed to verifying their meter reading with their electricity bills. …

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study aims to investigate the strategies employed by Zudio to create and maintain brand awareness, and their effectiveness. The research employs a mixed-method approach, …