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| consumer psychology masters degree: Consumer Psychology Jansson-Boyd, 2010-01-01 Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being. |
| consumer psychology masters degree: Consumer Psychology: A Study Guide to Qualitative Research Methods Paul M.W. Hackett, Jessica Schwarzenbach, Uta Maria Jürgens, 2016-04-18 This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book. |
| consumer psychology masters degree: The New Consumer Psychology Sang Min (Leo) Whang, 2015-10-23 The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags. The book also provides valuable consumer insights into business and individuals by going beyond the limitations of population statistics and demonstrates Q-methodology is used to analyse consumers’ subjective responses. This book is an interesting take on how we should shift our focus from products to people and explains why identification and interpretations of different consumer groups are important in smart targeting. Its content will definitely inspire marketing strategies and market effectiveness. |
| consumer psychology masters degree: APA Handbook of Consumer Psychology Lynn R. Kahle, Tina M. Lowrey, Joel Huber, 2021-12-07 The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior. |
| consumer psychology masters degree: The Psychology of Fashion Carolyn Mair, 2018-04-09 The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours. With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives. |
| consumer psychology masters degree: Graduate Study in Psychology American Psychological Association, 2016-08 Graduate Study in Psychology is the best source of information related to graduate programs in psychology and provides information related to approximately 600 graduate programs in psychology in the U.S. and Canada. Full of up-to-date information, the latest edition also a features a new table format for better readability. Graduate Study in Psychology contains information about number of applications received by a program number of individuals accepted in each program dates for applications and admission types of information required for an application (GRE scores, letters of recommendation, documentation concerning volunteer or clinical experience, etc.) in-state and out-of-state tuition costsavailability of internships and scholarships employment information of graduates orientation and emphasis of departments and programs plus other relevant information . |
| consumer psychology masters degree: Insider's Guide to Graduate Programs in Clinical and Counseling Psychology Michael A. Sayette, Michael Sayette, John C. Norcross, 2020-01-20 This expertly written guide, now in its 2020/2021 Edition, is the resource you can rely on to help you choose--and get into--the graduate clinical or counseling psychology programs that meet your needs. The Insider's Guide is based on intensive research and includes information, advice, and decision-making worksheets not available from any other source. A handy time line pinpoints important steps to take in the months and years leading up to submitting your applications. In-depth profiles on more than 300 accredited programs provide details on specializations or tracks, admission requirements, acceptance rates, financial aid, research areas, and clinical opportunities. The 2020/2021 Edition includes profiles of 16 additional programs, as well as the latest information on prerequisite coursework, student loans, and more.-- |
| consumer psychology masters degree: Graduate Study in Psychology 2016 American Psychological Association, 2015-08 Graduate Study in Psychology is the best source of information related to graduate programs in psychology and provides information related to more than 600 graduate programs in psychology in the U.S. and Canada. Graduate Study in Psychology contains information about number of applications received by a program number of individuals accepted in each program dates for applications and admission types of information required for an application (GRE scores, letters of recommendation, documentation concerning volunteer or clinical experience, etc.) in-state and out-of-state tuition costs availability of internships and scholarships employment information of graduates orientation and emphasis of departments and programs plus other relevant information. |
| consumer psychology masters degree: Applying to Graduate School in Psychology Amanda C. Kracen, Ian J. Wallace, 2008 Applying to Graduate School in Psychology provides prospective graduate students with the insider knowledge needed to bolster their confidence and gain a competitive edge. This comprehensive resource shares personal accounts from both peer and expert perspectives to fully illustrate the ins and outs of applying and preparing for the graduate school experience. As future professionals in psychology, readers will greatly benefit from the straightforward and personal guidance offered by the student and psychologist contributors.Potential applicants learn the commonalities and differences among diverse student experiences from a variety of academic institutions and programs. This student-to-student format offers familiarity and identification with those who have successfully enrolled in graduate programs across the country. Each chapter presents practical advice, key information, and encouragement, while describing the dos and don'ts of applying. In the psychologist-written essays, renowned professionals share their academic and career development stories and provide meaningful insight into the rewards and challenges of the field. The contributors' infectious passion for psychology will inspire readers to further their education and narrow down their program of choice. |
| consumer psychology masters degree: Consumer Value Morris Holbrook, 2002-03-11 As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies. |
| consumer psychology masters degree: Understand Applied Psychology: Teach Yourself Nicky Hayes, 2010-06-25 Understand Applied Psychology shows how basic psychological processes are relevant to everyday situations and contexts. From education to occupational psychology, this book provides a comprehensive look at psychology in almost every area of day-to-day living. It covers 18 different areas of applied psychology, explaining how psychologists work in the community as a whole and how psychology is applied to working life and broader aspects of living. The book also includes well-developed but unknown areas such as space psychology and eco-psychology, showing the scope of applied psychology and giving ideas for other areas where it could usefully contribute to our everyday lives. NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of applied psychology. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it. |
| consumer psychology masters degree: Consumer Behaviour Jim Blythe, 2013-03-26 Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world. If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades. Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim’s pick of Youtube videos that make the examples in each chapter come alive! |
| consumer psychology masters degree: Allyn & Bacon Guide to Master's Programs in Psychology and Counseling Psychology William Buskist, Amy Mixon, 1998 The most extensive source for master's programs in psychology in the United States, U.S. Territories, and Canada--over 300 schools listed. In addition to the names, phone numbers, and e-mail addresses for key contract persons for each program, this extensive resource also provides Web sites where possible, the number of openings available during the upcoming academic year, deadlines, and types of master's degree offered. |
| consumer psychology masters degree: Decoding the New Consumer Mind Kit Yarrow, 2014-03-31 Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization. |
| consumer psychology masters degree: Consumer Behavior Analysis Donald A. Hantula, Victoria K. Wells, 2014-01-21 Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management. |
| consumer psychology masters degree: Consumer Behavior Knowledge for Effective Sports and Event Marketing Lynn R. Kahle, Angeline G. Close, 2011-01-07 The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data. |
| consumer psychology masters degree: Qualitative Research Methods in Consumer Psychology Paul Hackett, 2015-08-20 While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents. |
| consumer psychology masters degree: Surviving Graduate School in Psychology Tara L. Kuther, 2008 What happens after you've been accepted into a psychology graduate program? How can you best prepare for the challenges ahead and make the most of your graduate school career?In Surviving Graduate School in Psychology: A Pocket Mentor, author Tara L. Kuther offers her considerable knowledge and skills to help you master the complexities of graduate school and realize your goals.Kuther, a leading authority in professional and academic development, provides pragmatic, step-by-step advice for new graduate students on such essential topics as: managing your money; adapting to unspoken rules; navigating departmental politics; understanding how and where learning takes place; maintaining personal and professional relationships; thriving in practicum and internships; and, developing an identity as a psychologist.This pocket mentor will oversee your journey and provide authoritative encouragement as you change from a new student to a confident professional ready to contribute to the world through basic or applied research, academic appointments, or clinical work.This invaluable resource is enriched with handy tips, checklists, practice interview questions, teaching guidelines, dissertation strategies, sample CVs, and other practical visual aids. |
| consumer psychology masters degree: Inside Consumption S. Ratneshwar, David Glen Mick, 2005-11-16 Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: ‘why?’. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour. |
| consumer psychology masters degree: Measures of Religiosity Peter C. Hill, Ralph W. Hood (Jr.), 1999 Sample assessment tool - Religiosity. Sample assessment tool - Religion. Sample assessment tool - Spirituality. SAMPLE ASSESSMENT TOOLS: Quest Scale. Religious Maturity Scale. Faith Development Scale. Religious Status Interview. Religious Status Inventory. Spiritual Maturity Index. Character Assessment Scale. Rokeach Value Survey. Mysticism Scale. Spiritual Assessment Inventory. Spiritual Themes and Religious Responses Test. Spiritual Well-Being Questionnaire. Spiritual Well-Being Scale. Adjective Ratings of God. Concept of God and Parental Images. God Image Inventory. Nearness to God Scale. Nonverbal Measure of God-Concept. Dogmatism Scale. |
| consumer psychology masters degree: Human Factors Psychology P.A. Hancock, 1987-10-01 This book is a collection of contemporary applications of psychological insights into practical human factors issues. The topics are arranged largely according to an information processing/energetic approach to human behavior. Consideration is also given to human-computer interaction and organizational design. |
| consumer psychology masters degree: Sensory Marketing Aradhna Krishna, 2011-02-25 What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms. |
| consumer psychology masters degree: Catalog ... Announcements ... Millsaps College, 1918 |
| consumer psychology masters degree: Creating Images and the Psychology of Marketing Communication Lynn R. Kahle, Chung-Hyun Kim, 2006-08-15 The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book. Creating Images and the Psychology of Marketing Communication is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and communication. |
| consumer psychology masters degree: Career Paths in Psychology Robert J. Sternberg, 1997-01 As Career Paths in Psychology shows, the range of work that psychologists find themselves doing goes far beyond the traditional laboratory researcher or the individual therapist. Psychologists work in all areas of education, in government, with private companies, and in communities. They supply research on immunization programmes, suggest improvements to airplane cockpit design, conduct studies on why peope buy what they buy, and design community programmes for reducing crime in neighbourhoods. |
| consumer psychology masters degree: Insider's Guide to Graduate Programs in Clinical and Counseling Psychology John C. Norcross, Michael A. Sayette, 2022-04-14 The definitive guide for prospective graduate students in clinical and counseling psychology has now been revised and updated for 2022/2023, with all-new data on more than 300 doctoral programs. This is the book you can rely on for finding the programs that meet your needs and maximizing your chances of getting in. Profiles cover each program's specializations or tracks, admission requirements, acceptance rates, financial aid, research areas, and clinical opportunities. The Insider's Guide is based on intensive research and includes information, advice, and decision-making worksheets not available from any other source. The 2022/2023 edition includes a new chapter on deciding between a doctoral or master's degree, shares insights on how COVID-19 has altered the admissions process, and addresses other timely topics. |
| consumer psychology masters degree: Peterson's Graduate Programs in the Social Sciences 2011 Peterson's, 2011-07-01 Peterson's Graduate Programs in the Social Sciences contains a wealth of information on colleges and universities that offer graduate work in Area & Cultural Studies; Communication & Media; Conflict Resolution & Mediation/Peace Studies; Criminology & Forensics; Economics; Family & Consumer Sciences; Geography; Military & Defense Studies; Political Science & International Affairs; Psychology & Counseling; Public, Regional, & Industrial Affairs; Social Sciences; and Sociology, Anthropology, & Archaeology. Institutions listed include those in the United States, Canada, and abroad that are accredited by U.S. accrediting agencies. Up-to-date data, collected through Peterson's Annual Survey of Graduate and Professional Institutions, provides valuable information on degree offerings, professional accreditation, jointly offered degrees, part-time and evening/weekend programs, postbaccalaureate distance degrees, faculty, students, degree requirements, entrance requirements, expenses, financial support, faculty research, and unit head and application contact information. Readers will find helpful links to in-depth descriptions that offer additional detailed information about a specific program or department, faculty members and their research, and much more. In addition, there are valuable articles on financial assistance, the graduate admissions process, advice for international and minority students, and facts about accreditation, with a current list of accrediting agencies. |
| consumer psychology masters degree: Mastering Self-Control Joshua John Clarkson, 2021-06-24 Leverage insights from a century of academic research to master self control to attain personal and professional goals. |
| consumer psychology masters degree: Explorations in Consumer Culture Theory , |
| consumer psychology masters degree: A Call To Lead Wytress Richardson, 2021-01-31 No matter the gender, skin color, or race of a person I find myself mentoring, particularly in my role as an academic, I strive to support each person in reaching his or her full potential (as far as I can take that person). I desire to see the individuals I'm privileged to lead grow in such a way that they can confidently pursue any opportunity that crosses their path and eventually become strong, effective leaders themselves. I seek to aid those in which I come upon to bravely tackle and break through the barriers they will undoubtedly face in their personal and professional journeys and develop to become the kind of leaders who are servants thereby leading with power and compassion, and moreover getting the respect they deserve. Because of my background and experiences, I do have an affinity for African American women leaders-born and taught, past, present, and future. That's the primary reason for this book. And yes, my drive to influence African American women leaders is a bit personal. This book will focus on what it takes to be an effective leader. It will examine the inner soul work that is imperative for leaders to do in an effort to lead and care for the souls of others well. We will also explore the hard and soft skills required to lead successfully. My hope for every reader is that you will walk away with a clear understanding of what's expected of you as a leader. Likewise, I want you to gain the knowledge that leadership is a service and not a privilege. Finally, it may seem as though the book is solely written for black women, as I do reference this population a great deal; however, don't judge a book by its cover. This book is for anyone with an interest in leading effectively. |
| consumer psychology masters degree: Consumer Behaviour Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey, 2020-09-24 Cutting edge and relevant to the local context, this second Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how evolving digital technologies and widespread use of social media are changing the way marketers understand consumers. * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about social media, research, cultural and international factors, and consumer psychology in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap |
| consumer psychology masters degree: Teaching Psychology around the World Victor Karandashev, Sherri McCarthy, Michael Stevens, 2009-05-05 This book brings together current information on the teaching and practice of psychology collected by experts in the field from throughout the world. It is highly recommended by prominent U.S. psychologists Dr. Ann O’Roark, President of the International Council of Psychologists (ICP), Dr. Wilbert McKeachie and Dr. Phillip Zimbardo, former President of the American Psychological Association (APA) and well-known international textbook author. Here are what other leaders in the discipline say about the book: |
| consumer psychology masters degree: Essentials of Personnel Assessment and Selection Scott Highhouse, Dennis Doverspike, Robert M Guion, 2015-11-19 This second edition provides managers and students the nuts and bolts of assessment processes and selection techniques. With this knowledge, managers learn to make informed personnel decisions based on the results of tests and assessments. The book emphasizes that employee performance predictions require well-formed hypotheses about personal characteristics that may be related to valued behavior at work. It also stresses the need for developing a theory of the attribute one hypothesizes as a predictor—a thought process too often missing from work on selection procedures. Topics such as team-member selection, situational judgment tests, nontraditional tests, individual assessment, and testing for diversity are explored. The book covers both basic and advanced concepts in personnel selection in a straightforward, readable style intended to be used in both undergraduate and graduate courses in Personnel Selection and Assessment. |
| consumer psychology masters degree: Applied Psychology Nicky Hayes, 2001 Here's help understanding psychology at work in just about every area of life--from traditional applications in educational and occupational psychology to cutting-edge areas of the field, such as space psychology and eco-psychology. Twenty different applications are covered in situations involving children, teens, adults, and seniors. |
| consumer psychology masters degree: What Makes a Balanced Leader? Noha El-Bassiouny, Ahmed Amin, Jonathan A. J. Wilson, 2023-01-30 Despite continuous public interest in leadership studies as well as the abundance of extant literature, the world continues to face leadership predicaments. Given the global crises mankind has been recently exposed to, which include the financial crisis of 2008 as well as the COVID-19 pandemic, further exploration of leadership concepts seems warranted. This edited book aims at introducing the concept of Balanced Leadership from an Islamic perspective. Drawing on both leadership and Islamic studies, the book synchronizes between secular and religious knowledge domains whilst introducing the notion of balance to mainstream leadership literature. The conceptualizations presented in the book serve to dissect the leadership literature, present historical and philosophical accounts of the balanced leadership concept and infuse that with Islamic theology. The book is useful for practitioners interested in leadership studies as well as scholars and researchers aiming at extending the leadership literature. |
| consumer psychology masters degree: The Psychology of Entertainment Media L. J. Shrum, 2003-10-03 The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships. The collection covers three broad areas: the potential effects of embedding promotions within entertainment media content; the persuasive power of the entertainment media content itself; and individual differences in the interplay between media usage and media effects. Contributions focus on a variety of topics, including product placement, subliminal perception, narrative impact, cultivation effects on consumers, and individual differences in media use. Virtually all the chapters speak to the issue of how entertainment media are processed, with the conclusion that media consumers do tend to process entertainment and promotional information differently. Providing a broad perspective on how entertainment media may have an effect that goes largely unnoticed or unattended by consumers, this volume makes a substantial contribution toward creating a more knowledgeable field, as well as a more knowledgeable consumer. With its origins in the 21st Annual Advertising and Consumer Psychology Conference, the volume represents scholarship from prominent and emerging scholars in psychology, marketing, and communications. It is appropriate for advanced students and scholars in marketing, advertising, psychology, and mass communication; for research-focused practitioners working in marketing, advertising, and public policy; and for individuals interested in entertainment studies, consumer behavior, attitudes, persuasion, media studies, and consumer psychology. |
| consumer psychology masters degree: Insider's Guide to Graduate Programs in Clinical and Counseling Psychology Michael A. Sayette, John C. Norcross, 2018-02-05 This book has been replaced by Insider's Guide to Graduate Programs in Clinical and Counseling Psychology, 2020/2021 Edition, ISBN 978-1-4625-4143-0. |
| consumer psychology masters degree: A Degree in a Book: Psychology Alan Porter, 2018-12-15 A perfect introduction for students and laypeople alike, A Degree in a Book: Psychology provides you with all the concepts you need to understand the fundamental issues. Filled with helpful diagrams, suggestions for further reading, and easily digestible features on the history of psychology, this book makes understanding the human mind easier than ever. Including the theories of Francis Galton, Sigmund Freud, Ivan Pavlov, and many more, it covers the whole range of psychological research. By the time you finish reading this book, you will be able to answer questions such as: • How do we learn? • Do groups make better decisions than individuals? • How do we study the living brain? • What are the components of personality? |
| consumer psychology masters degree: IAAP Handbook of Applied Psychology Paul R. Martin, Fanny M. Cheung, Michael C. Knowles, Michael Kyrios, Lyn Littlefield, J. Bruce Overmier, José M. Prieto, 2011-03-01 The IAAP Handbook of Applied Psychology, an up-to-date and authoritative reference, provides a critical overview of applied psychology from an international perspective. Brings together articles by leading authorities from around the world Provides the reader with a complete overview of the field and highlights key research findings Divided into three parts: professional psychology, substantive areas of applied psychology, and special topics in applied psychology Explores the challenges, opportunities, and potential future developments in applied psychology Features comprehensive coverage of the field, including topics as diverse as clinical health psychology, environmental psychology, and consumer psychology |
| consumer psychology masters degree: The Cambridge Handbook of Consumer Psychology Cait Lamberton, Derek D. Rucker, Stephen A. Spiller, 2023-04-06 In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology. |
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