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| content marketing for accounting firms: 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms Troy Waugh, 2004-04-26 Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results. —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today! |
| content marketing for accounting firms: Professional Services Marketing Mike Schultz, John E. Doerr, Lee Frederiksen, 2013-06-04 A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses. |
| content marketing for accounting firms: Strategic Connections Anne Baber, Lynne Waymon, Andre Alphonso, Jim Wylde, 2015-01-07 Unveiling eight indispensable competencies for the new Network-Oriented Workforce, Strategic Connections provides practical advice anyone can use for building better, more productive business relationships. Smartphones, social media, and the Internet can only get a professional so far. At some point, the success of an organization will depend on face-to-face relationships, which means the isolated employees trying to do everything virtually will at some point have to fall back on the tried-and-true, essential skill of relationship building if they are going to survive in today’s increasingly collaborative workforce. You will discover how to: Commit to a positive, proactive networking mindset Earn trust Boost their social acumen and increase their likeability Master conversational skills and deepen interactions Employ storytelling to make communications memorable Businesses don’t have to look very far to find employees with a strong presence in the different social networks. If you want to stand out and make yourself invaluable to your organization, focus on making your presence known in the company’s physical networks. |
| content marketing for accounting firms: Implementing Value Pricing Ronald J. Baker, 2010-11-29 Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies everything. This is a must-have and a terrific book. Reed K. Holden founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer he's a mover and a shaker on a mission. This is the End of Time! Brilliant. Paul Dunn Chairman, B1G1® www.b1g1.com Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me and to my customers have been immediate, significant, and ongoing. Brent Uren Principal, Valuation & Business Modeling Ernst & Young® www.ey.com Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin. Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination |
| content marketing for accounting firms: Online Marketing for Professional Services Lee W. Frederiksen, Sean T. McVey, Sylvia S. Montgomery, 2012-06 Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses. |
| content marketing for accounting firms: Introduction to Business Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt, 2024-09-16 Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License. |
| content marketing for accounting firms: Profit First Mike Michalowicz, 2017-02-21 Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of. |
| content marketing for accounting firms: The Visible Expert Lee W. Frederiksen, Elizabeth Harr, Sylvia S. Montgomery, 2014-09-02 What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster. |
| content marketing for accounting firms: The Definitive Guide to Client Accounting Services Hitendra Patil, 2021 |
| content marketing for accounting firms: Content - The Atomic Particle of Marketing Rebecca Lieb, 2017-06-03 DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to owned media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing. |
| content marketing for accounting firms: The Marketing Agency Blueprint Paul Roetzer, 2011-11-29 Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation. |
| content marketing for accounting firms: Valuable Content Marketing Sonja Jefferson, Sharon Tanton, 2015-07-03 WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC. |
| content marketing for accounting firms: The New Fundamentals Steven Sacks, 2020 |
| content marketing for accounting firms: Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money Jon Rognerud, 2008-03-13 Turn Your Website into A Marketing Powerhouse! Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign. Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket! Learn how to: Create an attractive website with SEO-enriched content Choose the right keywords and create an effective seed list Use effective tools to identify and attract quality traffic Safeguard your site from becoming spam Use cutting-edge tactics to gain exposure and land on page 1 of Google Create relationships with other sites through linking Use social media sites within your online marketing plan Turn traffic into sales Everything you ever needed to build a website and get results is right here-all in one place! |
| content marketing for accounting firms: Marketing for CPAs, Accountants, and Tax Professionals William J. Winston, 1995 The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today's accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process Are Accountants Responding to the Challenge of Change? Marketing by CPA Firms: Room for Improvement? Has the Household User Profile for Accounting Services Changed? The Small Accounting Firm: Managing the Dynamics of the Marketing Function Perspectives on Marketing Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective Price of Tax Preparation Services and the CPA Credential on Perceived Quality of Service Marketing Implications for Small CPA Firms Based on Clients' Criteria for Selection and Retention Advertising Advertising by Accountants: Attitudes, Practice, and Their Use of Marketing Tools A Survey of the Utilization of Advertising by CPA Firms The Changing Face of Accounting Advertising Marketing Tools and Strategies Marketing Financial Planning Services: Highlights of a Survey of CPAs Strategic Marketing Planning for the Development of the Small Accounting Practice A Complete Positioning Strategy for the Professional Services Firm Practical Approaches for Evaluating the Quality of Professional Accounting Services An Empirical Investigation of the Pricing of Professional Services (Applied to Public Accounting) |
| content marketing for accounting firms: 24 Assets Daniel Priestley, 2017-05 In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don't perform this way. Most entrepreneurs aren't building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn't pay off. This book sets out a method for building a business that becomes a valuable asset. It focuses you on transforming your organisation into something scalable, digital, fun and capable of making an impact. It's time to, stand out, scale up and build a business that has a life of its own. Start now by reading this book. |
| content marketing for accounting firms: Marketing for Accountants Barry Crockford, 2003 Written in an easy to read style, this book uniquely combines theory and practice to clearly explain the fundamental marketing concepts for non-marketing students. Each chapter offers exceptional learning elements and activities to help students develop their understanding of this interesting and challenging discipline. |
| content marketing for accounting firms: Oversubscribed Daniel Priestley, 2015-05-11 Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed: Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched |
| content marketing for accounting firms: The Middle Finger Project Ash Ambirge, 2020-02-11 Fresh, funny, and fearless, The Middle Finger Project is a point-by-point primer on how to get unstuck, slay imposter syndrome, trust in your own worth and ability, and become a strong, capable, wonderful, weird, brilliant, ballsy, unfuckwithable YOU. Don't worry, this isn't a book about God, nor is it a book about Ryan Gosling (second in command). But it is a book about authority and becoming your own. --Ash Ambirge After a string of dead-end jobs and a death in the family, Ash Ambirge was down to her last $26 and sleeping in a Kmart parking lot when she faced the truth: No one was coming to her rescue. It was up to her to appoint herself. That night led to what eventually became a six-figure freelance career as a sought-after marketing and copywriting consultant, all while sipping coffee from her front porch in Costa Rica. She then launched The Middle Finger Project, a blog and online course hub, which has provided tens of thousands of young women who disobey with the tools and mindset to give everyone else's expectations the finger and get on your own path to happiness, wealth, independence, and adventure. In her first book, Ash draws on her unconventional personal story to offer a fun, bracing, and occasionally potty-mouthed manifesto for the transformative power of radical self-reliance. Employing the signature wit and wordsmithing she's used to build an avid following, she offers paradigm-shifting advice along the lines of: • The best feeling in the world is knowing who you are and what you're capable of doing. • Life circumstances are not life sentences. If a Scranton girl who grew up in a trailer park can make it, so can you. • What you believe about yourself will either murder your chances or save your life. So why not believe something good? • You don't need a high-ranking job title to be authorized to contribute. You just need to contribute. • Be your own authority. Authority only works as long as you trust that someone smarter than you is making the rules. • The way you become a force is by being the most radically real version of yourself that you can be. • You only have 12 fucks a day to give, so use them wisely. |
| content marketing for accounting firms: How to Write Sales Letters That Sell Drayton Bird, 2002 The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect. |
| content marketing for accounting firms: The Content Formula Liz Bedor, Michael Brenner, 2015-11-26 The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms. |
| content marketing for accounting firms: The Radical CPA Jody Padar Cpa, 2015-01-14 *** Save! Get The Radical CPA direct from the publisher at https: //store.cpatrendlines.com/shop/radical/ ***** --------------- There are four characteristics of a radical CPA: -- 1. Their approach to technology. -- 2. Their use of social media. -- 3. Their understanding the relationship between pricing and value. -- 4. And their conviction that customer experience must drive a firm's internal processes. They Call Them The 'Radical' Practitioners There's an uprising of innovative CPAs in the accounting profession. This group created a new support community that is no longer driven by the establishment. The establishment can't control the conversation. In fact, they almost missed it. Now they endorse and support us. But it didn't begin with them. When Jody Padar first started doing this, she wasn't aware of anyone doing what she was doing. Then she went to Twitter. That's where she really met her peers. They were learning from each other from day one and that same community of support is still happening today. A radical practitioner is a person that calls upon himself and others to redefine their firms and their lives by moving away from the traditional firm business model. The term radical applies because what they are doing to their firms and indirectly to the profession is fundamental to its core. It's abrupt, disruptive, unexpected, and far reaching. They are shaking up the status quo. They are changing because their customers and the world are changing around us all. Some might also perceive radical to be a negative term. It's not. The movement is more likely following the happy expression, that's radical, dude. Everyone can learn and join the movement. The Radical CPA Community Is Here To Help You Be Radical, Too The best part about these radical professionals is that we believe in abundance. We promote and celebrate a new way of doing business and encourage the rest of the profession to move forward and change as a whole. *** Save! Buy direct from the publisher at https: //store.cpatrendlines.com/shop/radical/ ***** --------------------- |
| content marketing for accounting firms: Marketing Metrics Neil Bendle, Paul W. Farris, Phillip Pfeifer, David Reibstein, 2020-08-23 Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable. |
| content marketing for accounting firms: Accountant's Flight Plan Brannon Poe, 2010-08-15 Business strategy book for certified public accountants (CPA). A compilation of practical, time-tested tactics for operating a successful public accounting firm. |
| content marketing for accounting firms: Rising to Power Ron A. Carucci, Eric C. Hansen, 2014-09-23 Rising to Power is a time tested, wisdom-packed guide for executives desiring to be exceptional leaders as they navigate their ascent to the highest levels of their organization. Nearly two-thirds of all leaders entering executive roles lack sufficient understanding of what is required and are unprepared for what they will face, which explains why 50 percent of them fail within the first eighteen months. For decades we have known that failure rates among transitioning executives are too high, causing exorbitant costs, damaged organizations, and stalled careers. Still, little has changed in the way organizations prepare leaders to assume executive positions. Three-fourths of new executives say their organization did not adequately prepare them for the executive office. It doesn’t have to be this way. If you are an executive—or you’re aspiring to be one—and considering how you will navigate the ascent in your organization, Rising to Power will serve you like no other resource can. Odds are high you have watched a promising executive fail on their way up. Like many, you scratched your head, wondering, “Why didn’t they see that coming?” Now you’re hoping not to be the next one that falls. Rising to Power will guide you on a predictable journey of ascent, through the transitional moments and issues most common in executive failure. It will bolster your confidence, open your eyes, deepen your insight, and if you let it, reveal your own proclivities for failure that you may not even recognize. Based on a ten-year longitudinal study, Rising to Power offers a profoundly new way of looking at an executive’s rise in an organization, and offers an approach to significantly increase your odds of success. |
| content marketing for accounting firms: Consulting Success Michael Zipursky, 2018-10-16 How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more |
| content marketing for accounting firms: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| content marketing for accounting firms: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Joe Pulizzi, 2013-09-27 Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World. |
| content marketing for accounting firms: Inside the Buyer's Brain Lee W. Frederiksen, Sylvia S. Montgomery, Aaron E. Taylor, Elizabeth Harr, 2013-09 |
| content marketing for accounting firms: The Next Cmo Peter Mahoney, Scott Todaro, Dan Faulkner, 2021-09-09 The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy. |
| content marketing for accounting firms: The Ultimate CPA Practice in the New Economy Salim Omar, 2011-12-05 Although there has never been a more challenging time for CPAs to grow a successful practice - with clients doing more in-house, using pre-packaged software and looking everywhere for ways to cut costs - many CPAs are having their best results ever. In this unique marketing and practice growth guide, practicing CPA, author, and marketing expert Salim Omar explains how these Genius CPAs are bucking the trend and creating the Ultimate CPA Practice. Whether you are just starting your practice, are a seasoned practitioner struggling to gain growth or are working in a larger firm as an accounting professional or partner, this book shows you how to: Grow your revenue while others are barely keeping their heads above water. Attract fanatically loyal clients willing to pay premium fees for superior services. Reduce marketing costs as clients regularly send you high quality referrals. Pick the best staff available, who stay loyal even if offered more money elsewhere. If you are ready to create the Ultimate CPA Practice, this book could change not only your practice but your life as well. Editorial Reviews From the Back Cover Not only will you grow your practice, but you'll also reclaim control of your life. - Paul McCord, Author: Creating a Million Dollar a Year Sales Income This book is a treasure trove of the tools to bring your practice to the next level. - Ed Guttenplan, CPA, MBA |
| content marketing for accounting firms: Accountant Marketing Ehsan Zarei, Are you looking for a complete guide to accountant marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your accountant marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your accountant marketing to the next level. |
| content marketing for accounting firms: The Perfect Firm Nixon, 2017-03-31 After spending 23 years working with 170,000 accountants in 30 countries Rob Nixon has worked out what a Perfect Firm might look like. Nixon, who has directly coached 800 firms to success and educated tens of thousand more, is the worlds #1 authority on how accounting firms can achieve peak performance and build a great accounting business. In these pages, through plain English you'll discover: * How to combat digital disruption and build a sustainable business * How to develop a business model that produced $1M profit per partner * Strategies from the worlds most profitable firms * Which numbers are important and which are not * How to create capacity without hiring more accountants * How to grow your revenue exponentially * How to market and sell professionally * Why Value pricing must be implemented - and how to implement it * Winning new clients is easy once you know how * A process for engaging your team in new ways. The Perfect firm is your playbook for for building a perfect accounting business. |
| content marketing for accounting firms: The Mongrel Method Steve de Mamiel, 2017-05-05 Clients today are halfway through their buying journey before even speaking with a salesperson, and this new era requires new methods. There are so many places to engage with customers online, offline, and on their phones that you cannot focus on just one spot. You need to mix it up. Fortunately, Steve de Mamiel and his dog, a mixed-breed named Samuel, are here with a simplified approach for these complex times. Inspired by Steve's years of experience coaching this subject-and his dog-The Mongrel Method uses anecdotes about Samuel, as well as real-life examples, to guide you through Steve's mixed-tactics approach to sales and marketing. Steve explores the importance of today's techniques like big data, analytics, personas, micro-moments and automation. He demonstrates how shifting your focus to client intent, social listening and community marketing will help build understanding of your customers' needs. A purebred, or one-sided, approach to sales and marketing won't help you achieve success. A mixed approach is best. With the tips and strategies in this book, including Samuel Says wisdom nuggets and Best in Show chapter takeaways, you will avoid common roadblocks and enhance daily practices. Most importantly you will find that success comes when you stop selling and start solving for your clients. |
| content marketing for accounting firms: Professional Services Marketing Mike Schultz, John E. Doerr, Lee Frederiksen, 2013-05-15 A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses. |
| content marketing for accounting firms: Take Your Marketing Online! Bonnie Buol Ruszczyk, 2017-05-15 In this comprehensive guide, CPA firm marketing expert Bonnie Buol Ruszczyk teaches the art of growing a firm in the digital age, guiding the firm through exercises to help them uncover their unique value while sharing proven techniques for communicating that value through the most effective online channels. By following the steps provided, CPAs will be able to enhance their professional reputation and allow their firm to thrive in the digital age. |
| content marketing for accounting firms: 1040 Quickfinder Handbook Practitioners Publishing Co. Staff, 2005-12-01 Contains extensive coverage of the tax issues faced by all types of contractors, including large and small contractors, homebuilders, and other specialty trades, provides you with the clear, concise guidance you need to expertly address your tax issues. |
| content marketing for accounting firms: Double Your Accounting FIrm Joe Cassandra, David Cristello, 2017-12-12 Most accounting & bookkeeping firms stagnate because they haven't found the right way to: + Acquire the right type of client, predictably & consistently + Maintain quality service delivered through a high performance team + Develop workflows that drive client retention and firm profitability Smart firm owners know that in order to grow their firm, they'll need to adjust. Doing the same old will not magically create a better practice. But instead of randomly searching through the world of books, blogs, conferences and journals, this book shows you the exact steps you need to take to build a sustainable, high growth firm. In Double Your Accounting Firm, David Cristello (Founder of Jetpack Workflow) and Joe Cassandra, CPA (Principle of JC Copy) curated some of the best frameworks and principles from 100+ top practitioners, and their community of 20,000 accounting professionals. Inside you'll learn how to: + Make the transition from hourly billing to fixed (and then to value). Hint: It doesn't happen overnight + The key questions (and mistakes) that will make you rethink your workflow. For example: How often do you consider the client experience in your process creation? + How to identify your core client, and create a Unique Selling Proposition (USP) that positions your marketing material + The ideal way to run a consultation, so clients view you as the expert (and not a commodity that is traded on price!) + How to drive rapid growth through service expansion or M&A (note: you'll want to create a solid workflow and process structure before doing so!) And much more. Double Your Accounting Firm is a seminar worth of material, condense into an easy access book. At the end of each chapter are also links to interviews with the experts, which you can access for free from your computer or smartphone. If growing your firm is a priority, then this book is your springboard towards acceleration. |
| content marketing for accounting firms: Contemporary Business Louis E. Boone, David L. Kurtz, Susan Berston, 2019-03-26 Contemporary Business, 18th Edition, is a student friendly, engaging product designed to attract students to the field of business. Boone 18e offers a comprehensive approach to the material that will cater to a wide variety of students with different learning needs. Up-to-date content is vital to any Intro to Business course and Boone 18e with its contemporary style, wealth of new examples, and hot business topics can deliver that currency. |
| content marketing for accounting firms: What Really Makes CPA Firms Profitable? Marc Rosenberg, 2012-04-26 This monograph summarizes dozens of high-impact techniques to maximize firm profitability. Based on Marc Rosenberg's experiences with over 700 CPA firms across the country, this monograph focuses on highly effective techniques practiced by North America's most successful firms. |
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