| content marketing commercial real estate: Commercial Real Estate Investing For Dummies Peter Conti, Peter Harris, 2022-03-29 Make your money work for you with sound commercial real estate investment strategies If you're looking for more detailed advice on the commercial real estate market than, Buy low, sell high, you've come to the right place. Commercial Real Estate Investing For Dummies is where you can find the smart, straightforward, and accurate info you need to get your start—or grow your portfolio—in commercial real estate. You'll learn foundational strategies, tips, and tricks for investing in all sorts of commercial properties, from apartments to shopping malls. You'll also get rock-solid advice on: How to get started in commercial real estate investing, even if you've never tried it before How to work with business and investment partners and protect your own interests with contracts Financing your investments with a variety of instruments and taking advantage of legal tax opportunities Growing wealth by investing in real estate is a strategy as old as money itself. Do yourself a favor and get in on the action with this straightforward and up-to-date guide! |
| content marketing commercial real estate: Open for Business: The Insider's Guide to Leasing Commercial Real Estate Tyler Cauble, 2018-01-22 For too long, commercial real estate expert Tyler Cauble has witnessed the damage caused by small business owners not knowing all the facts before signing a lease. He's working to change that. In this book, Tyler guides you through everything you need to know before renting commercial space. Whether you're looking for a new storefront, a location for your thriving business, or simply need to get out of the garage, Open for Business will show you how to determine space requirements, select a location, and negotiate your lease. If you don't want to do it on your own, Tyler shares how to find a broker who can help you-and save you money! Open for Business will demystify leasing commercial real estate and empower you to make the best decisions for your growing business. |
| content marketing commercial real estate: Marketing Information Package United States. Department of Transportation, United States. Department of Transportation. Office of Small and Disadvantaged Business Utilization, 1998 |
| content marketing commercial real estate: How to Succeed in Commercial Real Estate, Third Edition John Bowman, 2019-06-23 The updated and expanded third edition of How to Succeed in Commercial Real Estate is a comprehensive, practical guide for those considering entering the field of commercial real estate and those just beginning in the business, as well as for experienced brokers and sales managers who want to evaluate and strengthen their current strategies related to listings, negotiations, contracts, and sales. This book provides a straightforward overview of the business of selling and leasing commercial property, including coverage of the four main specialty areas--retail, office, industrial, and investment--as well as crossovers and emerging specialties. Rather than pumping a get rich quick approach to selling, the author shows brokers that they don't have to sacrifice integrity and ethics to remain competitive and deal oriented. The book includes detailed coverage of Choosing a company and a specialty. Sales strategies and sales points specific to commercial real estate, including practical suggestions for countering other brokers. The importance of focusing on exclusive listings, how to find and get the best prospects, and the most effective strategies for marketing property. Standard parts and points of negotiation for contracts and forms, including earnest money agreements, leases, options, listings, counter offers, and fee schedules. Rent and how it is calculated and quoted, including triple net, modified net, gross and full service leases. Technical knowledge including agency, law, appraisal, taxation, zoning, surveys, environmental investigations, investment analysis, risk comparison, exchanges, financing, and property management. The pros and cons of going independent and how to decide if it's the right move for you. Written in an engaging, straight-talk style, the author shares a wealth of other practical knowledge reaped from over forty years in the business. |
| content marketing commercial real estate: Longstreet Highroad Guide to the Vermont Mountains Rick Strimbeck, Nancy Bazilchuk, 1999-04-25 The indispensable guide to the best the Vermont mountains have to offer. |
| content marketing commercial real estate: The Liar's Ball Vicky Ward, 2014-10-27 Inside the world of the real Great Gatsby of New York real estate Harry Macklowe is one of the most notorious wheelers and dealers of the real estate world, and Liar's Ball is the story of the gamblers and thieves who populate his world. Watch as Harry makes the gutsy bid for midtown Manhattan's famous GM building and put almost no money down, landing the billion-dollar transaction that made him the poster child for New York's real estate royalty. Listen in on the secret conversations, back-door deals, and blackmail that put Macklowe and his cronies on top—and set them up for an enormous fall. Vanity Fair contributing editor Vicky Ward skillfully paints the often scandalous picture of the giants who owned the New York skyline until their empires came crumbling down in the 2008 financial crisis. Based on more than 200 interviews with real estate moguls like Donald Trump, William Zeckendorf, Mort Zuckerman, and David Simon, Liar's Ball is the never-before-told story of the egomaniacal elites of New York City. Read about: The epic rise and fall of one of the richest American real estate barons Outlandish greed and cravings for power, attention, and love Relationships built and destroyed by vanity and gossip The bursting of the real estate bubble and its aftermath This is no fiction—this is a real life tale of extravagance, ambition, and power. Harry Macklowe ruthlessly clawed his way to the top with the help of his loyal followers, each grubbing for a piece of the real estate pie. Liar's Ball reveals their secrets and tells the tale of business as usual for this group—lying, backstabbing, and moving in for the kill when things look patchy. From the bestselling author of The Devil's Casino comes an expos??? on the real estate elite that you'll hardly believe. |
| content marketing commercial real estate: One Yellow Brick Melissa Swader, 2020-10-13 An empowering and inspirational business and marketing book on the Wizardly tips you need to build confidence to succeed ... One Yellow Brick, at a time. Award-winning American entrepreneur, Melissa Swader is a national marketing and media personality and nationally recognized 'Influencer in Marketing.' She is the Editor in Chief of Elevate Magazine, President of Ruby Red Media LLC and a nationally recognized press writer in commercial real estate, business blogger and YouTube podcast show host. Have you been on the same road that has led you nowhere? Have you repeatedly been fighting the same personal struggles? Have you ever felt alone? One Yellow Brick takes you on a winding road that helps you build the empire you have always dreamed of. Swader shares some of personal struggles and steps she took to overcome the very thing you may be going through. She helps men and women everywhere make their aspirations a reality and shares the inspiring secrets behind her own success. The book provides a clear understanding on how you build a reputable brand to increase sales. It includes some actionable items that helps you level up newsworthy recognition. From management to leadership, it helps provide insight on how you build a positive culture within your company. It includes actionable items to help you with everything about social media marketing, collaboration opportunities, and how important the value of relationships are for your professional growth and development. Do you ever feel like everyone is staring at you when you walk in the room? Her book reveals some hilarious and effective strategies that get you in the spotlight and build the confidence you need to own the room. If you are ready for the next level to make your dreams comes true, then this book is perfectly suited for you because dreams really do come true. |
| content marketing commercial real estate: Trump University Commercial Real Estate 101 David Lindahl, Trump University, Donald J. Trump, 2009-02-04 Many investors are frightened of investing in commercial real estate. But with residential real estate struggling, the time is right to make the switch to commercial properties. Trump University Commercial Real Estate Investing 101 takes the fear out of commercial investing with easy-to-understand, step-by-step principles that will make you successful and lower your risk. You?ll learn the differences between residential and commercial properties, how to invest profitably in your spare time, and much more. |
| content marketing commercial real estate: Social Content Marketing for Entrepreneurs James M. Barry, 2014-12-30 This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate readers on the new mindset and social tech-nologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns, and mobile marketing techniques are trans-forming companies that embrace inbound marketing. Unlike books that cover social media one platform or technology at a time, Social Content Marketing for Entrepreneurs is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans. |
| content marketing commercial real estate: Commercial Real Estate David Geltner, Norman G. Miller, Dr. Jim Clayton, Piet Eichholtz, 2014 Rev. ed. of: Commercial real estate analysis and investments / David M. Geltner ... [et al.]. Mason, Ohio: Thompson South-Western, c2007. |
| content marketing commercial real estate: The Fundamentals of Listing and Selling Commercial Real Estate Loren K. Keim, 2007 The Fundamentals of Listing and Selling Commercial Real Estate provides a complete foundation for a career in the Commercial Real Estate Industry. The text contains a comprehensive study of property and investment analysis, mortgages and leases, as well as practice techniques such as prospecting, presentations, and negotiating. |
| content marketing commercial real estate: Winning Ways in Commercial Real Estate Pamela Goodwin, Brenda Ford, Lynn Dowdle, Linda Alexander, Jennifer Pierson, Gwen MacKenzie, Donna Johnson, Jessica L. Herrera, Karin Sumrall, Karla Smith, Alice Seale, Valerie Richardson, Jill Szymanski, Harriet Tabb, Liz Trocchio-Smith, Lisa Walker, Tina Wolfe, Margo DeGange, 2014-07-28 Winning Ways in Commercial Real Estate: 18 Successful Women Unveil the Tips of the Trade in the Real Estate World is the ultimate resource for anyone looking to learn from top experts in retail commercial real estate. These women share their tips, strategies, and real-life experiences, to help you gain insight so you can easily succeed in the commercial real estate industry. |
| content marketing commercial real estate: From Handshake to Closing Sidney G. Saltz, 2010 A veteran real estate lawyer explains a commercial real estate deal, offering practical suggestions on how to handle each stage of the process and avoid the pitfalls that can kill it. The author explains the lawyer's role in documenting, reviewing, and negotiating the real estate transaction, from the beginning through post-closing issues, and includes valuable sample language, real-world examples, and tips and techniques for how reach the heartfelt handshake that closes the deal. |
| content marketing commercial real estate: The Best Damn Commercial Real Estate Investing Book Ever Written! Monica Villasenor, 2007 This tell-it-like-it-is book will teach readers everything they should know about building wealth with commercial real estate. |
| content marketing commercial real estate: The High-Performing Real Estate Team Brian Icenhower, 2021-09-15 Transform your real estate business into a sales powerhouse In The High-Performing Real Estate Team, experienced real estate coach Brian Icenhower shares the systems and secrets of top real estate agents and brokerages. The book offers actionable systems and processes that can be immediately implemented to take you, your fellow agents, and your team or brokerage to the next level. Focusing on the 20% of activities that drive expansion, this book shows you how to create renewed enthusiasm, productivity, engagement, and exponential growth at your real estate team. With this book, you will: Discover how to create a viral goal that spreads throughout your team and drives change Learn to focus on core activities that result in the majority of your growth and productivity Cultivate personal responsibility with public accountability and accelerate growth with a custom team dashboard that measures metrics for success Written for real estate agents, teams, brokerages and franchise owners, The High-Performing Real Estate Team is an indispensable resource that will guide you toward growth while providing you with the resources and downloadable materials to reach your goals faster. |
| content marketing commercial real estate: Ninja Selling Larry Kendall, 2017-01-03 2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives. |
| content marketing commercial real estate: The Art Of Commercial Real Estate Leasing R. Craig Coppola, 2014-09-16 Why wait another day? Make the most of your commercial property. A commercial building is just a building; but, it's an investment once it's leased with positive cash flow. Sounds easy? It's not. To invest and lease right you need the help of an expert who has spent his professional life as a commercial real estate broker and investor. You need the decades-long master of commercial real estate on your side. You need Craig Coppola. Before you make your next commercial real estate investment move, read this book. In it you'll find Craig's wisdom, insights and how-to's - the very techniques he uses to maximize his clients' and his own investments. Thinking of taking on leasing by yourself? This book will guide you. Considering hiring a broker to represent your properties? This book will make you a better buyer of those services. It's fast, easy, indispensable! |
| content marketing commercial real estate: The Complete Guide to Developing Commercial Real Estate Robert A. Wehrmeyer, 2011-06-01 How does a land owner, entrepreneur, or developer convert a vision for a restaurant, hotel, strip center, apartment complex, or office building into a successful development? This book explores not only the how but the who, what, where, and why principles of commerical real estate development. It guides the reader through a simple, step by step process for converting a vision into a functioning project open to and serving the community. -- cover. |
| content marketing commercial real estate: The Due Diligence Handbook For Commercial Real Estate Brian Hennessey, 2015-06-25 UPDATED THIRD EDITION There''s a HUGE problem in the commercial real estate business that nobody is talking about- DUE DILIGENCE. Investors are leaving big money on the table by not learning these essential principles. Most investors, real estate brokers and commercial real estate professionals barely scratch the surface conducting their due diligence. Mainly because they don''t know what they don''t know. I''ve spent over 30 years helping investors buy and sell over 9 million square feet of property and witnessed the practices of professional and small investors. It wasn''t until I became an acquisition executive and learned some humiliating, expensive lessons that I didn''t know what I didn''t know. You will learn how to avoid mistakes with costly consequences, create more value, and more essential information for buying investment property. This book is a #1 Best Seller of commercial real estate books on Amazon. It is an easy-to-follow, proven step by step system that investors and real estate professionals use regularly while conducting their due diligence. It will help you to make informed, intelligent decisions when deciding whether to buy or NOT buy. Adhering to a proven system allows you to conduct due diligence faster, easier, more efficiently and you''re less likely to miss something. Here are just a few of the lessons you''ll learn: Negotiating the purchase and sale agreement and what you MUST include in order to maximize your opportunities to negotiate further with the seller. (Super important to know.) Reviewing the leases Not knowing what provisions to watch for could cost you dearly once you own it. (Don''t leave it up to chance to work out.) Uncovering hidden problems and issues (Sellers will NOT disclose these, so you need to know where to look for them. They will not hand you a list of problems about the property. Many of these issues could make or break your investment.) Critical factors to consider during your financial analysis. There''s a list of essential questions included that MUST be addressed. (Leaving these questions unanswered can be potentially devastating to an investment.) Not over-paying by making sure you''re getting all you deserve, by getting credited fairly for items on the closing statement. (This includes specific items to review, instructions on what to ask for to minimize your chances of getting taken advantage of, potentially losing big money by not having this information.) These fundamentals remain the same and are all applicable whether they are: residential rental properties, industrial, retail, or office buildings. This system will help reduce risk and create value for all of them. In addition, the handbook includes: PHYSICAL & MECHANICAL INSPECTION PHOTOS (That shows you what to look for and how to assess issues.) Due Diligence Checklist Due Diligence Document Checklist Sample Tenant Questionnaire (A sample list of questions that you should ask of tenants when conducting a tenant interview. This is a wealth of information when done properly. Learn this or lose out.) By having this valuable system, you will be more prepared and confident in your ability to negotiate, going up against ANY seller. As a pilot uses a pre-flight checklist prior to each flight, you''ll want to refer to this handbook every time you buy an investment property.There are too many things to remember. We need reminding as much as we need learning! Warren Buffet said, Risk comes from not knowing what you''re doing. So having a proven system in place helps you know what you''re doing.Buy the book now! It will be one of the best investments in real estate you ever make. Not buying it could be one of your most costly decisions. |
| content marketing commercial real estate: Rethink Property Investing, Fully Updated and Revised Edition Scott O'Neill, Mina O'Neill, 2023-09-22 The definitive guide to building a profitable commercial property portfolio — now fully updated and revised Australia’s bestselling commercial property book, Rethink Property Investing, offers practical advice for any investor looking to move beyond traditional residential real estate and enter the profitable world of commercial properties. Leading investors Scott and Mina O’Neill show you how they retired at the age of 28 and now live off the income generated by their $75 million commercial property portfolio. This invaluable guide dispels the investing myths and demystifies complex property principles and strategies using a clear, straightforward, and easy-to-understand approach. This is the book Scott and Mina wished they had when they started out: an honest, no-nonsense handbook filled with practical examples, personal stories, expert advice and real-world information. Rethink Property Investing aims to help you earn enough passive income to retire early and enjoy your life — whether you’re a residential property investor looking to go to the next level or an experienced investor seeking a more advanced approach. Now fully updated and revised, this edition shares detailed new property examples and gives the lowdown on value-add opportunities and investment strategies like syndicates. Rethink Property Investing will show you how to: Build your own commercial property portfolio following 7 Easy Steps and the Top 5 Property Plays Follow the strategies Scott and Mina O'Neill used to build a $75 million portfolio in 12 years Maximise the performance of your existing property portfolio using proven techniques Understand how different commercial properties perform, especially in the current economic climate and with current interest rates Find the best commercial property opportunities available today so you can build a $200K passive income Learn how you can create wealth successfully through commercial property investing, using simple yet powerful strategies from two people who have been there and done that. From developing an investment mindset to financing and managing your property, Rethink Property Investing will guide you every step of the way. |
| content marketing commercial real estate: Creative Real Estate Advertising Made Easy , 2002 |
| content marketing commercial real estate: The New Rules of Marketing and PR David Meerman Scott, 2010-01-15 A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign. |
| content marketing commercial real estate: A Practical Guide to Commercial Real Estate Transactions Gregory M. Stein, Morton P. Fisher, Michael D. Goodwin, 2016 For proven guidance and techniques for handling a commercial real estate deal, this practical guide will help you negotiate and close the deal. The authors cover each step of a real estate transaction in the order in which it generally arises, and offers pertinent advice, practice comments, and sample forms throughout. Because much of the real estate lawyer's practice revolves around transactional documents, the book's chapters emphasize the drafting, negotiation, and revision needed to get a deal closed. Written by a law professor and two real estate practitioners, this book offers a useful combination of text overview and practice pointers. It helps lawyers with less experience navigate through the maze of steps involved in a real estate transaction. At the same time, it serves as a valuable reference for more seasoned attorneys as well as those whose practice is concentrated in other areas of the law. Downloadable forms are available online. |
| content marketing commercial real estate: Content Marketing for PR Trevor Young, 2019-09-16 Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization - Deepen the connection your brand has with consumers - Grow your influence within the industry you operate - Build familiarity and trust in the marketplace - Connect with the people who influence your clients and customers - Increase new business leads and sales - Reduce the customer’s buying cycle - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world. |
| content marketing commercial real estate: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| content marketing commercial real estate: Strong Towns Charles L. Marohn, Jr., 2019-10-01 A new way forward for sustainable quality of life in cities of all sizes Strong Towns: A Bottom-Up Revolution to Build American Prosperity is a book of forward-thinking ideas that breaks with modern wisdom to present a new vision of urban development in the United States. Presenting the foundational ideas of the Strong Towns movement he co-founded, Charles Marohn explains why cities of all sizes continue to struggle to meet their basic needs, and reveals the new paradigm that can solve this longstanding problem. Inside, you’ll learn why inducing growth and development has been the conventional response to urban financial struggles—and why it just doesn’t work. New development and high-risk investing don’t generate enough wealth to support itself, and cities continue to struggle. Read this book to find out how cities large and small can focus on bottom-up investments to minimize risk and maximize their ability to strengthen the community financially and improve citizens’ quality of life. Develop in-depth knowledge of the underlying logic behind the “traditional” search for never-ending urban growth Learn practical solutions for ameliorating financial struggles through low-risk investment and a grassroots focus Gain insights and tools that can stop the vicious cycle of budget shortfalls and unexpected downturns Become a part of the Strong Towns revolution by shifting the focus away from top-down growth toward rebuilding American prosperity Strong Towns acknowledges that there is a problem with the American approach to growth and shows community leaders a new way forward. The Strong Towns response is a revolution in how we assemble the places we live. |
| content marketing commercial real estate: Negotiate the Best Lease for Your Business Janet Portman, 2020-11-24 Tenants are often handed a long, dense lease with incomprehensible language and told to just sign it. Even if they’re unable to negotiate better terms, they need to understand the rules that they’re agreeing to play by. |
| content marketing commercial real estate: The Conversion Code Chris Smith, 2016-03-07 If you need more traffic, leads and sales, you need The Conversion Code. Neil Patel co-founder Crazy Egg We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read. Oli Gardner co-founder Unbounce We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code. Dan Stewart CEO Happy Grasshopper The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement. Steve Pacinelli CMO BombBomb Capture and close more Internet leads with a new sales script and powerful marketing templates The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise. Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. Engage with consumers more effectively online Leverage the strengths of social media, apps, and blogs to capture more leads for less money Convert more Internet leads into real-world prospects and sales appointments Make connections on every call and learn the exact words that close more sales The business world is moving away from belly-to-belly interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers. |
| content marketing commercial real estate: Ten Years to Midnight Blair H. Sheppard, 2020-08-04 “Shows how humans have brought us to the brink and how humanity can find solutions. I urge people to read with humility and the daring to act.” —Harpal Singh, former Chair, Save the Children, India, and former Vice Chair, Save the Children International In conversations with people all over the world, from government officials and business leaders to taxi drivers and schoolteachers, Blair Sheppard, global leader for strategy and leadership at PwC, discovered they all had surprisingly similar concerns. In this prescient and pragmatic book, he and his team sum up these concerns in what they call the ADAPT framework: Asymmetry of wealth; Disruption wrought by the unexpected and often problematic consequences of technology; Age disparities--stresses caused by very young or very old populations in developed and emerging countries; Polarization as a symptom of the breakdown in global and national consensus; and loss of Trust in the institutions that underpin and stabilize society. These concerns are in turn precipitating four crises: a crisis of prosperity, a crisis of technology, a crisis of institutional legitimacy, and a crisis of leadership. Sheppard and his team analyze the complex roots of these crises--but they also offer solutions, albeit often seemingly counterintuitive ones. For example, in an era of globalization, we need to place a much greater emphasis on developing self-sustaining local economies. And as technology permeates our lives, we need computer scientists and engineers conversant with sociology and psychology and poets who can code. The authors argue persuasively that we have only a decade to make headway on these problems. But if we tackle them now, thoughtfully, imaginatively, creatively, and energetically, in ten years we could be looking at a dawn instead of darkness. |
| content marketing commercial real estate: Luxury Listing Specialist Book Michael LaFido, 2017-09 This book is dedicated to all those luxury agents and brokers who are fed up with the traditional way of marketing luxury homes. (Or, I should say, traditional way of not marketing luxury houses.) Perhaps you are part of a big national brokerage or an office that specializes in luxury real estate. You might have expected the company owner to provide you with cutting edge marketing tools but instead all you have received are the same old trainings and collateral that everyone else uses. |
| content marketing commercial real estate: Commercial Real Estate Edward S Smith, Jr, 2002 |
| content marketing commercial real estate: The Place Economy - Volume 2 Andrew Hoyne, 2023-05-12 In Volume 2 of The Place Economy our attention travels from the macro to the micro – from nations to neighbourhoods, countries to communities. Close to 60 experts from eight different countries explore what can be achieved via high-quality visioning, placemaking, planning and design. We examine how spaces are used, analysing the things required to meet community needs, from residents and visitors to commercial entities and private individuals. We give detailed attention to the role place branding plays in enhancing outcomes at all levels and discover the various skills and disciplines required when creating destinations that meet the needs of different people across various geographic and cultural places. |
| content marketing commercial real estate: Sales Engagement Manny Medina, Max Altschuler, Mark Kosoglow, 2019-03-12 Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible. |
| content marketing commercial real estate: The Advisor's Guide to Commercial Real Estate Investment David J. Lynn, 2014 The Advisor's Guide to Commercial Real Estate Investment is the only single volume A-Z guide to commercial real estate investment available today. It is an invaluable resource for anyone advising investors as well as for those seeking to increase their knowledge of real estate finance. As investors (and advisors) search everywhere for yield, commercial real estate has proven itself to be the best alternative investment around. Commercial real estate is relatively transparent, able to produce a steady yield, not easily subject to financial fraud, and--thanks to this all-new guide--very easy to understand. Written and edited by an all-start team of experts, The Advisor's Guide to Commercial Real Estate Investment stands out as your how-to resource into investing in the largest asset class in the world. It is a hands-on guide for advisors and the perfect primer for anyone starting out in real estate finance. This is the only guide that fully covers: » Property Types » Portfolio Management » Portfolio Returns and Volatilities » Private Real Estate » Private Equity Funds » Investing in International Real Estate » REITs (listed and non-listed) » International Real Estate Equity Markets » General Risk Considerations » Advanced Strategies » And much, much more! |
| content marketing commercial real estate: Real Estate Concepts Ernie Jowsey, 2014-07-11 The essential reference tool for all real estate, property, planning and construction students. Real Estate Concepts provides built environment students with an easy to use guide to the essential concepts they need to understand in order to succeed in their university courses and future professional careers. Key concepts are arranged, defined and explained by experts in the field to provide the student with a quick and reliable reference throughout their university studies. The subjects are conveniently divided to reflect the key modules studied in most property, real estate, planning and construction courses. Subject areas covered include: Planning Building surveying Valuation Law Economics, investment and finance Quantity surveying Construction and regeneration Sustainability Property management Over the 18 alphabetically arranged subject specific chapters, the expert contributors explain and illustrate more than 250 fully cross-referenced concepts. The book is packed full of relevant examples and illustrations and after each concept further reading is suggested to encourage a deeper understanding. This book is an ideal reference when writing essays, assignments and revising for exams. |
| content marketing commercial real estate: Wealth Opportunities in Commercial Real Estate Gary Grabel, 2011-10-11 ESSENTIAL COVERGAGE OF THE COMMERICAL REAL ESTATE MARKET AND HOW TO MAKE IT WORK FOR YOU The one-stop guide to making money from buying, managing, and owning commercial real estate, Wealth Opportunities in commercial real Estate is the comprehensive resource you need in order to take full advantage of the market, whether you're just starting out or an old hand. Including industry case studies and expert advice from real estate expert Gary Grabel, the book teaches you the fundamentals-including how to evaluate a potential property and how to create value even before you buy-that other books leave out. Commercial real estate investing is an excellent, and highly profitable, investment choice for those with the right perspective and the patience to see their decision through. But to really succeed, it is essential to have a firm grasp of the basics of the real estate game before you get started. if you think you're ready, then this book is your first step. |
| content marketing commercial real estate: Real Estate Marketing Playbook Brandon Doyle, 2018-09-12 Countless marketing books have been written for real estate agents, and for a good reason: to survive in today's challenging economic climate, real estate agents must wear so many hats at once to have a chance at success, and thus need as much help as they can get. While many real-estate marketing books offer a whole-life plan to achieving your goals or attempt to impress you with far-out tactics that may have worked for one person, one time, in a market unlike any other, this book is different. The Real Estate Marketing Playbook was inspired by observations and experiences over many years in the real estate business. Concise chapters get right to the point and offer actionable advice. You'll receive a brief overview of each tactic, learn about best practices, and in most chapters, you'll hear from experts as they chime in on their struggles and successes. This is not to say that the book is merely short; it is merely respectful of your time. Each chapter is its own contained unit. Feel free to flip to any section that intrigues you, or that addresses a situation applicable to you. Keep in mind that it is not humanly possible to implement every idea in this book. Neither is it possible that every concept applies to every real estate agent. Just like your real estate business, every situation is unique. Use common sense to determine if a plan is right for you, your market, and your business. This book is meant to be kept within reach throughout your business day - in the car, in your bag or briefcase, etc. It's a perfect companion when waiting for open houses to begin or for clients to arrive. It's a helpful lunchtime read to keep you in the mindset of innovation and forward movement for your business. Anytime you need a helpful hint or a compelling idea to help boost your current or next marketing project, crack it open; even just flipping it open and reading a chapter at random could spark an idea that skyrockets your real estate business. This book is not for those seeking a shortcut, but for those who are willing to challenge themselves to take advantage of every opportunity to grow their real estate business. |
| content marketing commercial real estate: Plunkett's Real Estate & Construction Industry Almanac 2007: Real Estate & Construction Industry Market Research, Statistics, Trends & Leading Compani Jack W. Plunkett, 2007-06 Provides an analysis and statistics of various facets of the real estate and construction industry, including architecture, engineering, property management, finance, operations, mortgages, REITs, brokerage, construction and development. This book includes profiles of nearly 400 firms. |
| content marketing commercial real estate: Plunkett's Almanac of Middle Market Companies: Middle Market Research, Statistics & Leading Companies Jack W. Plunkett, 2007-07 Plunkett's Almanac of Middle Market Companies 2008 is designed to be time-saving business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It will also be of great use to placement, recruiting and human resources professionals, as well as professionals working in economic development, lending and media. It covers competitive intelligence, market research and business analysis--everything you need to identify and develop strategies for middle market corporations. Coverage includes all major business sectors, from InfoTech to health care to telecommunications and much more. (We have intentionally omitted retail companies and banks.) These profiles and details on over 500 middle market firms are pulled from our extensive company and industry databases. We also include a business glossary and a listing of business contacts, such as industry associations and government agencies. Next, we profile hundreds of leading middle market companies. Our company profiles include complete business descriptions and up to 27 executives by name and title. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled. |
| content marketing commercial real estate: Annual Real Estate Book Sanjeev Kathuria, Vinod Behl, 2022-03-29 A Year of Realty Renaissance In the year 2020, we were caught completely unaware by the covid pandemic, causing big setbacks to businesses and economy and real estate was no exception. However, the year gave us great learnings in terms of making our businesses shockproof to face massive disruptions like pandemic. It taught us to quickly adapt to new situations, ensuring continuity of business operations. Torbit 2020, our maiden and valuable guide for the industry stakeholders, captured these turbulent times, giving rich insights into various facets of real estate by leading industry experts. The dawn of 2021 brought a new hope of revival of businesses including real estate. But these hopes were dashed after the first quarter when the deadliest second wave of Corona dealt a devastating blow. But the lessons learnt from the first wave of Corona in 2020, came handy to cope with this catastrophe. And the real estate showed great resilience to not just quickly come out of the crisis but also made a remarkable recovery. Particularly, residential real estate registered a record growth, matching the pre-covid levels in 2019. The solid gains made by real estate in 2021, has laid a strong foundation for high growth in 2022, supported by the improving economy and businesses and the revival of the market sentiment and confidence of property buyers and investors. In this promising background we present our yearly handbook- Torbit 2021. It is a part of our larger platform - Torbit Consulting, a mission to educate and empower various stakeholders of the industry on both demand and supply side including property consumers. This valuable knowledge resource provides rich insights into residential, commercial and emerging asset classes of real estate through a series of stimulating and enriching articles. It also serves as a guide for the stakeholders, especially property buyers. Torbit 2022 is a collection of authoritative, authentic and analytical articles by well-known industry professionals, capturing the journey of the real estate sector in 2021, and the road ahead in 2022. Deepak Parekh, industry veteran and chairman of HDFC Limited writes about housing and real estate heading for the best of times. Real estate icons Niranjan Hiranandani, MD, Hiranandani Group and Vice Chairman, NAREDCO and Ramesh Nair, CEO India & MD, Market Development, Asia, Colliers, talk about the investment opportunity in real estate. Mudassar Zaidi, ED, North, Knight Frank India, writes about the much-needed tool of authentic data and transparency to drive real estate while Ash winder R Singh, former CEO, Residential, JLL India and presently CEO-Residential, Bhartiya Urban dwells on the distorted understanding of internet in real estate. SureshSingaravelu, talks about reinventing retail real estate in post-covid times. Post-covid, technology has made big strides in real estate. The book features a number of articles on this key aspect. These include Technology in Real Estate; Make or Break Paradigm, Indispensability of Technology Post-Covid, Construction Technology is Reshaping Real Estate, Post-Covid Scope in Digital Marketing, Data Caners- Fuel that will fire Commercial Real Estate. Then, there are a series of knowledge articles for the supply side stakeholders. These include Role of Construction Management, Lease Process of Commercial Real Estate, Facility Management-Pillar of Real Estate Business, Real Estate Needs Transformation from Owner to Corporate Governed Business, Need for Ethical Real Estate, making of an Exemplary Marketer, C-Cube Mantra for Success, Perspective on Luxury Living, the book features a number of useful articles for the guidance of property buyers/consumers. These include Tips to Finalise Your Property, rent vs Buy, Home Construction or Home Buying-Design & Construction Aspects, A Tenant Guide to Common Areas Maintenance, All About Buying a Home in the Hills and Why Suburban Areas Score Over Big cities. The book focuses on the post-covid landscape of real estate and what lies ahead in 2022. Real Estate Foreseen 2022, ABCD of Real Estate Post -Covid, Co-Working Spaces-Key to Post-Covid Office Expansion Strategy, Building Design Switch Necessity Post-Covid, Need for New Strategies & Models for Workspaces, Happy reading and glad tidings for 2022! |
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