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content analysis pros and cons: The SAGE Encyclopedia of Communication Research Methods Mike Allen, 2017-04-11 Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version. |
content analysis pros and cons: The Content Analysis Guidebook Kimberly A. Neuendorf, 2017 Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice. |
content analysis pros and cons: Qualitative Content Analysis in Practice Margrit Schreier, 2012-02-21 Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis. |
content analysis pros and cons: The SAGE Dictionary of Social Research Methods Victor Jupp, 2006-04-18 Bringing together the work of over eighty leading academics and researchers worldwide to produce the definitive reference and research tool for the social sciences, The SAGE Dictionary of Social Research Methods contains more than 230 entries providing the widest coverage of the all the main terms in the research process. It encompasses philosophies of science, research paradigms and designs, specific aspects of data collection, practical issues to be addressed when carrying out research, and the role of research in terms of function and context. Each entry includes: - A concise definition of the concept - A description of distinctive features: historical and disciplinary backgrounds; key writers; applications - A critical and reflective evaluation of the concept under consideration - Cross references to associated concepts within the dictionary - A list of key readings Written in a lively style, The SAGE Dictionary of Social Research Methods is an essential study guide for students and first-time researchers. It is a primary source of reference for advanced study, a necessary supplement to established textbooks, and a state-of-the-art reference guide to the specialized language of research across the social sciences. |
content analysis pros and cons: Text as Data Justin Grimmer, Margaret E. Roberts, Brandon M. Stewart, 2022-03-29 A guide for using computational text analysis to learn about the social world From social media posts and text messages to digital government documents and archives, researchers are bombarded with a deluge of text reflecting the social world. This textual data gives unprecedented insights into fundamental questions in the social sciences, humanities, and industry. Meanwhile new machine learning tools are rapidly transforming the way science and business are conducted. Text as Data shows how to combine new sources of data, machine learning tools, and social science research design to develop and evaluate new insights. Text as Data is organized around the core tasks in research projects using text—representation, discovery, measurement, prediction, and causal inference. The authors offer a sequential, iterative, and inductive approach to research design. Each research task is presented complete with real-world applications, example methods, and a distinct style of task-focused research. Bridging many divides—computer science and social science, the qualitative and the quantitative, and industry and academia—Text as Data is an ideal resource for anyone wanting to analyze large collections of text in an era when data is abundant and computation is cheap, but the enduring challenges of social science remain. Overview of how to use text as data Research design for a world of data deluge Examples from across the social sciences and industry |
content analysis pros and cons: Content Analysis Klaus Krippendorff, 2004 The Second Edition of Content Analysis: An Introduction to Its Methodology is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices - that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them. Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Second Edition, integrating new information on computer-aided text analysis. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims. Intended as a textbook for advanced undergraduate and graduate students across the social sciences, Content Analysis, Second Edition will also be a valuable resource for practitioners in a variety of disciplines. |
content analysis pros and cons: Management Research Susan Rose, Nigel Spinks, Ana Isabel Canhoto, 2014-07-25 For many post-graduate students undertaking a research project for the first time is a daunting prospect. Gaining the knowledge and skills needed to do research typically has to be done alongside carrying out the project itself. Students often have to conduct their research independently, perhaps with limited tutor contact. What is needed in such situations is a resource that supports the new researcher on every step of the research journey, from defining the project to communicating its findings. Management Research: Applying the Principles provides just such a resource. Structured around the key stages of a research project, it is designed to provide answers to the questions faced by new researchers but without neglecting the underlying principles of good research. Each chapter includes ‘next steps’ activities to help readers apply the content to their own live research project. The companion website provides extensive resources, including video tutorials, to support the development of practical research skills. The text reflects the richness and variety of current business and management research both in its presentation of methods and techniques and its choice of examples drawn from different subject disciplines, industries and organizations. Management Research: Applying the Principles combines diversity of coverage with a singularity of purpose: to help students complete their research project to a rigorous standard. |
content analysis pros and cons: TV Content Analysis Yiannis Kompatsiaris, Bernard Merialdo, Shiguo Lian, 2012-03-19 The rapid advancement of digital multimedia technologies has not only revolutionized the production and distribution of audiovisual content, but also created the need to efficiently analyze TV programs to enable applications for content managers and consumers. Leaving no stone unturned, TV Content Analysis: Techniques and Applications provides a detailed exploration of TV program analysis techniques. Leading researchers and academics from around the world supply scientifically sound treatment of recent developments across the related subject areas—including systems, architectures, algorithms, applications, research results, emerging approaches, and open issues. The book is organized into six parts: Content Extraction - deals with automatic analysis and annotation of TV content, addressing generic semantics and concepts as well as TV content Content Structuring - examines techniques for identifying interesting parts of TV programs and supplying direct access to it Content Recommendation - explores the problem of providing users with the most relevant content, addressing the problem of an ever-increasing amount of available content Content Quality - considers visual perception and quality approaches in the multi-display TV context and the specific mobile TV scenario Web and Social TV - presents studies on Web and TV convergence and on how user-generated content in Web 2.0 applications can be used to enhance services Content Production - covers postproduction, visual effects, and presentation standards Most parts start with a chapter that provides an overview of that area, followed by state-of-the-art approaches focusing on specific issues covered in that section. Reporting on recent advances in the field, the book provides you with the global view and up-to-date understanding of emerging trends needed to participate in the development of the digital TV domain. |
content analysis pros and cons: An Applied Guide to Research Designs W. Alex Edmonds, Thomas D. Kennedy, 2016-04-20 The Second Edition of An Applied Guide to Research Designs offers researchers in the social and behavioral sciences guidance for selecting the most appropriate research design to apply in their study. Using consistent terminology, the authors visually present a range of research designs used in quantitative, qualitative, and mixed methods to help readers conceptualize, construct, test, and problem solve in their investigation. The Second Edition features revamped and expanded coverage of research designs, new real-world examples and references, a new chapter on action research, and updated ancillaries. |
content analysis pros and cons: What Writing Does and How It Does It Charles Bazerman, Paul Prior, 2003-12-08 In What Writing Does and How It Does It, editors Charles Bazerman and Paul Prior offer a sophisticated introduction to methods for understanding, studying, and analyzing texts and writing practices. This volume addresses a variety of approaches to analyzing texts, and considers the processes of writing, exploring textual practices and their contexts, and examining what texts do and how texts mean rather than what they mean. Included are traditional modes of analysis (rhetorical, literary, linguistic), as well as newer modes, such as text and talk, genre and activity analysis, and intertextual analysis. The chapters have been developed to provide answers to a specified set of questions, with each one offering: *a preview of the chapter's content and purpose; *an introduction to basic concepts, referring to key theoretical and research studies in the area; *details on the types of data and questions for which the analysis is best used; *examples from a wide-ranging group of texts, including educational materials, student writing, published literature, and online and electronic media; *one or more applied analyses, with a clear statement of procedures for analysis and illustrations of a particular sample of data; and *a brief summary, suggestions for additional readings, and a set of activities. The side-by-side comparison of methods allows the reader to see the multi-dimensionality of writing, facilitating selection of the best method for a particular research question. The volume contributors are experts from linguistics, communication studies, rhetoric, literary analysis, document design, sociolinguistics, education, ethnography, and cultural psychology, and each utilizes a specific mode of text analysis. With its broad range of methodological examples, What Writing Does and How It Does It is a unique and invaluable resource for advanced undergraduate and graduate students and for researchers in education, composition, ESL and applied linguistics, communication, L1 and L2 learning, print media, and electronic media. It will also be useful in all social sciences and humanities that place importance on texts and textual practices, such as English, writing, and rhetoric. |
content analysis pros and cons: Qualitative Data Analysis with NVivo Patricia Bazeley, 2007-04-12 `In plain language but with very thorough detail, this book guides the researcher who really wants to use the NVivo software (and use it now) into their project. The way is lit with real-project examples, adorned with tricks and tips, but it’s a clear path to a project' - Lyn Richards, Founder and Non-Executive Director, QSR International Doing Qualitative Data Analysis with NVivo is essential reading for anyone thinking of using their computer to help analyze qualitative data. With 15 years experience in computer-assisted analysis of qualitative and mixed-mode data, Patricia Bazeley is one of the leaders in the use and teaching of NVivo software. Through this very practical book, readers are guided on how best to make use of the powerful and flexible tools offered by the latest version of NVivo as they work through each stage of their research projects. Explanations draw on examples from her own and others' projects, and are supported by the methodological literature. Researchers have different requirements and come to their data from different perspectives. This book shows how NVivo software can accommodate and assist analysis across those different perspectives and methodological approaches. It is required reading for both students and experienced researchers alike. |
content analysis pros and cons: Qualitative Techniques for Workplace Data Analysis Gupta, Manish, Shaheen, Musarrat, Reddy, K. Prathap, 2018-07-13 In businesses and organizations, understanding the social reality of individuals, groups, and cultures allows for in-depth understanding and rich analysis of multiple research areas to improve practices. Qualitative research provides important insight into the interactions of the workplace. Qualitative Techniques for Workplace Data Analysis is an essential reference source that discusses the qualitative methods used to analyze workplace data, as well as what measures should be adopted to ensure the credibility and dependability of qualitative findings in the workplace. Featuring research on topics such as collection methods, content analysis, and sampling, this book is ideally designed for academicians, development practitioners, business managers, and analytic professionals seeking coverage on quality measurement techniques in the occupational settings of emerging markets. |
content analysis pros and cons: Doing Social Psychology Research Glynis M. Breakwell, 2008-04-15 This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. A student-friendly introduction to the data collection methods and data analyses used in social psychology. Describes the principal research methods and shows how they can be applied to particular research questions. Each chapter is written by a psychologist well known for using the method they describe. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Includes step-by-step exercises for students and notes for course leaders. |
content analysis pros and cons: A Practical Introduction to Real-World Research Loreen Wolfer, 2021-01-12 This practical text combines social research methods with coverage of statistical analysis to help students develop the applied research skills needed for future careers in public and private organizations, while also delivering a solid foundation for those going on to graduate school. Throughout the book, the author offers a real-world example and then breaks it down into a decision tree, which helps lead students to a possible statistical decision (rather than starting with the statistic). This text gives students a toolbox of the most common and in-demand skills and demonstrates how those skills can be used to make the best research decisions. The book takes students through the entire real-world research process, from the formation of a research topic to measurement and sampling, to methods for gathering information and making sense of the data, and finally presenting to a non-academic audience in a way that gets the job done. |
content analysis pros and cons: The Content Analysis Reader Klaus Krippendorff, 2009 Compiled and edited by a recognized leader in the field and author of the best-selling text on content analysis of recent times. |
content analysis pros and cons: Trends in Content Analysis Ithiel de Sola Pool, 1959 |
content analysis pros and cons: Social Science Research Anol Bhattacherjee, 2012-04-01 This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages. |
content analysis pros and cons: Mixed Methodology Abbas Tashakkori, Charles Teddlie, 1998-06-24 Authors Abbas Tashakkori and Charles Teddlie explore the most resourceful way to combine qualitative and quantitative methodologies. Researchers wanting to learn how to think about and utilize mixed methods in their studies will find this an indispensable guide for their work. |
content analysis pros and cons: Community Culture and the Environment , 2002 |
content analysis pros and cons: Strategic Planning for Public Relations Ronald D. Smith, 2017-05-18 Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom. The approach used in this text is a threefold pattern: first, readers are exposed to new ideas, then see them in use, before finally being showed how to apply those ideas themselves. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to myriad situations and organizations in the real world. This new fifth edition follows the same format as previous editions and includes numerous timely and real-world examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices within the discipline and covers several recent, award-winning public relations campaigns. |
content analysis pros and cons: Approaches to Discourse Analysis Cynthia Gordon, 2021 Approaches to Discourse Analysis demonstrates the importance of the diverse perspectives that various approaches to discourse bring to bear on human communication. Linguists and other readers interested in the interplay of language and culture will gain new insight and understanding from this rich compilation. |
content analysis pros and cons: Content Analysis in Communication Research Bernard Berelson, 1997 |
content analysis pros and cons: Thematic Analysis Virginia Braun, Victoria Clarke, 2021-10-13 **Winner of the 2022 British Psychological Society Book Award - Textbook Category** Developed and adapted by the authors of this book, thematic analysis (TA) is one of the most popular qualitative data analytic techniques in psychology and the social and health sciences. Building on the success of Braun & Clarke′s 2006 paper first outlining their approach - which has over 100,000 citations on Google Scholar - this book is the definitive guide to TA, covering: - Contextualisation of TA - Developing themes - Writing TA reports - Reflexive TA It addresses the common questions surrounding TA as well as developments in the field, offering a highly accessible and practical discussion of doing TA situated within a clear understanding of the wider terrain of qualitative research. Virginia Braun is a Professor in the School of Psychology at The University of Auckland, Aotearoa New Zealand. Victoria Clarke is an Associate Professor in Qualitative and Critical Psychology in the Department of Social Sciences at the University of the West of England (UWE), Bristol. |
content analysis pros and cons: The Application of Content Analysis in Nursing Science Research Helvi Kyngäs, Kristina Mikkonen, Maria Kääriäinen, 2019-10-31 This book provides principles on content analysis and its application into development of nursing theory. It offers clear guidance to students, lecturers and researchers to gain a deeper understanding of the method of content analysis, its implementation into their own research and criteria of trustworthiness evaluation. The book is written in user-friendly language with provided research examples and cases, and the content is illustrated by figures and tables. The authors offer their expertise in providing a well thought through explanation of content analysis in didactical style, which will enhance university education. The book includes highly experienced researchers who have published articles on content analysis and the trustworthiness of the method with more than 10 000 citations. Divided into two parts, this book explores the application of content analysis into nursing science. The first part presents the philosophical position of content analysis, inductive and deductive methods of using content analysis, trustworthiness of the method, and ethical consideration of using content analysis. The second part informs on the theory development based on content analysis, conceptualization of the concepts of content analysis into generation of items and instrument development, and statistical testing of a hypothetical model. The last chapter shows a new approach to using content analysis in systematic reviews and quality evaluation of methodology within systematic review process. The book is an essential tool for nursing science, providing instruction on key methodological elements in order to provide rigorously conducted empirical research for clinical practice and nursing education. |
content analysis pros and cons: The Coding Manual for Qualitative Researchers Johnny Saldana, 2009-02-19 The Coding Manual for Qualitative Researchers is unique in providing, in one volume, an in-depth guide to each of the multiple approaches available for coding qualitative data. In total, 29 different approaches to coding are covered, ranging in complexity from beginner to advanced level and covering the full range of types of qualitative data from interview transcripts to field notes. For each approach profiled, Johnny Saldaña discusses the method’s origins in the professional literature, a description of the method, recommendations for practical applications, and a clearly illustrated example. |
content analysis pros and cons: The Behavioral and Social Sciences National Research Council, Division of Behavioral and Social Sciences and Education, Commission on Behavioral and Social Sciences and Education, Committee on Basic Research in the Behavioral and Social Sciences, 1988-02-01 This volume explores the scientific frontiers and leading edges of research across the fields of anthropology, economics, political science, psychology, sociology, history, business, education, geography, law, and psychiatry, as well as the newer, more specialized areas of artificial intelligence, child development, cognitive science, communications, demography, linguistics, and management and decision science. It includes recommendations concerning new resources, facilities, and programs that may be needed over the next several years to ensure rapid progress and provide a high level of returns to basic research. |
content analysis pros and cons: Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022) Eva Hotnaidah Saragih, Rike Penta Sitio, Rosita Fitriyani, Dhinar Silalahi, Yeneneh Tamirat Negash, 2023-02-10 This is an open access book. It has been our great honor to welcome all the participants to the 4th Asia-Pacific Management Research Conference was held in Surabaya, Indonesia, on May 18th–20th, 2022 as a hybrid conference (virtualy conference). I recalled formulating the concept and conducting this conference with the Research Center and Case Clearing House (RC-CCH) Team back in 2017. The conference encourages fresh and impactful studies that address the latest issues and topics, particularly in economics, management, business, and accounting. The forum particularly welcomes the discussion and sharing among research fellows in a semi-formal academic setting. As we reach the fourth conference, we are confident that we will maintain a contribution to the global literature. It is undeniable that the theme of the COVID-19 Pandemic is the main issue of this fourth conference, but rather than focusing on the misery, we look for models, technologies, and concepts that are beneficial for the economy and businesses to grow toward the new normal. This conference received 136 abstracts, of which 57 were accepted articles in Atlantis Proceeding. |
content analysis pros and cons: Social Research Methods William Lawrence Neuman, 2013-07-17 Social Research Methods: Qualitative and Quantitative Methods 7e is a highly regarded text that presents a comprehensive and balanced introduction to both qualitative and quantitative approaches to social research with an emphasis on the benefits of combining various approaches. New this edition: MyResearchKit--Social Research Methods 7E can be packaged with this text at no additional cost (ISBN: 0205751342) or purchased separately. MyResearchKit includes: * Multiple-choice practice test questions* Flashcards of key terms* Short research exercises (previously in the workbook)*Social Explorer: census data from 1790 - present* A Social Research in the News blog*Writing tutorial: covers documenting sources, avoiding plagiarism, and various kinds of writing assignments (literature reviews, abstracts, research proposals, etc.)*MySearchLab: a search engine for retrieving scholarly research articles from hundreds of academic journals |
content analysis pros and cons: Using Software in Qualitative Research Ann Lewins, Christina Silver, 2007-05 Using Software in Qualitative Research is an essential introduction to the practice and principles of Computer Assisted Qualitative Data Analysis (CAQDAS), helping the reader choose the most appropriate package for their needs and to get the most out of the software once they are using it. This step-by-step book considers a wide range of tasks and processes, bringing them together to demystify qualitative software and encourage flexible and critical choices and uses of software in supporting analysis. The book can be read as a whole or by chapters, building on one another to provide a holistic sense of the analytic journey without advocating a particular sequential process. Accessible and comprehensive, Using Software in Qualitative Research provides a practical but analytically-grounded guide to thinking about and using software and will be an essential companion for any qualitative researcher. |
content analysis pros and cons: 7 Measures of Success American Society of Association Executives (ASAE), 2013-10-03 ASAE's signature guide for successful associations, revised and updated This update of ASAE's all-time bestseller retains the original book's focus on the disciplines that define remarkable associations and provides some insights on how those remarkable organizations fared in light of the economic challenges in the intervening years since the original publication was published. Based on 15 years of data and original, objective research tailored to the association community's needs, 7 Measures of Success provides empirical data and seven success factors common among visionary nonprofits. Turn your organization from ordinary to extraordinary and discover how to: Inspire a customer service-oriented culture Align products and services with your mission Process feedback from members and use the data to deliver results Take actions that position your organization to adapt quickly Without question, this is a must-read book for all levels of association professionals. |
content analysis pros and cons: How to Do Media and Cultural Studies Jane C. Stokes, 2003-02-24 Providing a student guide to the process of research and writing for media and cultural studies, the author covers both quantitative and qualitative methods and includes a list of useful library resources and essential Web sites. |
content analysis pros and cons: Essential Guide to Qualitative Methods in Organizational Research Catherine Cassell, Gillian Symon, 2004-05-26 This text covers an array of methods needed for undertaking qualitative data collection & analysis. It includes 30 chapters, each focusing on a specific technique including chapters on traditional methods, analysis techniques, intervention methods & the latest developments in research methods. |
content analysis pros and cons: Analyzing and Interpreting Qualitative Research Charles Vanover, Paul Mihas, Johnny Saldana, 2021-04-08 Drawing on the expertise of major names in the field, this text provides comprehensive coverage of the key methods for analyzing, interpreting, and writing up qualitative research in a single volume. |
content analysis pros and cons: Education and Social Factors María Luisa Zagalaz-Sánchez, Javier Cachón-Zagalaz, Daniil Shmatkov, María Angélica Castillo Cerda, Paula Queirós, 2023-12-22 |
content analysis pros and cons: Issues in Addiction and Eating Disorders: 2013 Edition , 2013-05-01 Issues in Addiction and Eating Disorders / 2013 Edition is a ScholarlyEditions™ book that delivers timely, authoritative, and comprehensive information about Gambling Research. The editors have built Issues in Addiction and Eating Disorders: 2013 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Gambling Research in this book to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Addiction and Eating Disorders: 2013 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/. |
content analysis pros and cons: Research Methods for Clinical and Health Psychology David F Marks, Lucy Yardley, 2004 The research methods described and illustrated in this book are those particularly useful to the field of clinical and health psychology and cover both qualitative and quantitative approaches. |
content analysis pros and cons: Strategic Planning for Public Relations Deborah A. Silverman, Ronald D. Smith, 2024-03-14 The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 . |
content analysis pros and cons: Evaluation Methods in Biomedical Informatics Charles P. Friedman, Jeremy Wyatt, 2006-01-05 Heavily updated and revised from the successful first edition Appeals to a wide range of informatics professionals, from students to on-site medical information system administrators Includes case studies and real world system evaluations References and self-tests for feedback and motivation after each chapter Great for teaching purposes, the book is recommended for courses offered at universities such as Columbia University Precise definition and use of terms |
content analysis pros and cons: Complex Interventions in Health David A. Richards, Ingalill Rahm Hallberg, 2015-04-17 Health and human services currently face a series of challenges – such as aging populations, chronic diseases and new endemics – that require highly complex responses, and take place in multiple care environments including acute medicine, chronic care facilities and the community. Accordingly, most modern health care interventions are now seen as ‘complex interventions’ – activities that contain a number of component parts with the potential for interactions between them which, when applied to the intended target population, produce a range of possible and variable outcomes. This in turn requires methodological developments that also take into account changing values and attitudes related to the situation of patients’ receiving health care. The first book to place complex interventions within a coherent system of research enquiry, this work is designed to help researchers understand the research processes involved at each stage of developing, testing, evaluating and implementing complex interventions, and assist them to integrate methodological activities to produce secure, evidence-based health care interventions. It begins with conceptual chapters which set out the complex interventions framework, discuss the interrelation between knowledge development and evidence, and explore how mixed methods research contributes to improved health. Structured around the influential UK Medical Research Council guidance for use of complex interventions, four sections, each comprised of bite-sized chapters written by multidisciplinary experts in the area, focus on: - Developing complex interventions - Assessing the feasibility of complex interventions and piloting them - Evaluating complex interventions - Implementing complex interventions. Accessible to students and researchers grappling with complex interventions, each substantive chapter includes an introduction, bulleted learning objectives, clinical examples, a summary and further reading. The perspectives of various stakeholders, including patients, families and professionals, are discussed throughout as are the economic and ethical implications of methods. A vital companion for health research, this book is suitable for readers from multidisciplinary disciplines such as medical, nursing, public health, health services research, human services and allied healthcare backgrounds. |
content analysis pros and cons: Measuring Identity Rawi Abdelal, 2009-04-06 Abdelal, Herrera, Johnston, and McDermott have brought together leading scholars from a variety of disciplines to consider the conceptual and methodological challenges associated with treating identity as a variable, offer a synthetic theoretical framework, and demonstrate the possibilities offered by various methods of measurement. |
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Immersive experiences with Flash video, content and applications with full - screen mode. 与Flash视频, 内容和全屏模式应用沉浸经验. 互联网
specific是什么意思_specific的翻译_音标_读音_用法_例句_爱词霸在 …
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morphology是什么意思_morphology的翻译_音标_读音_用法_例句_ …
No longer can biologists be content simply to study morphology. 生物学家不再满足于简单地研究形态学. 辞典例句
fall是什么意思_fall的翻译_音标_读音_用法_例句_爱词霸在线词典
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