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| content marketing for plastic surgeons: The Business of Plastic Surgery Joshua M. Korman, 2010 Plastic surgeons go through extensive training to become excellent clinicians, but they often end up learning how to practice the business of plastic surgery through trial and error. This unique book, targeted specifically at plastic surgeons and other physicians, seeks to address this glaring oversight and provide guidance from career selection through retirement. It offers many different perspectives, while covering a multitude of topics including the latest know-how on building and maintaining one's website, marketing and monitoring a practice for increased productivity, asset protection, building a surgical suite, and the development of medical inventions. The Business of Plastic Surgery features notable authors in the fields of medicine, law, finance and technology who provide valuable wisdom and expertise |
| content marketing for plastic surgeons: Hospital Marketing , 1986 |
| content marketing for plastic surgeons: Surgical Ethics Laurence B. McCullough, James W. Jones, Baruch A. Brody, 1998-04-02 The first textbook on the subject, this is a practical, clinically comprehensive guide to ethical issues in surgical practice, research, and education written by some of the most prominent figures in the fields of surgery and bioethics. Discussions of informed consent, confidentiality, and advance directives--core concepts integral to every surgeon-patient relationship--open the volume. Seven chapters tackle the ethical issues in surgical practice, covering the full range of surgical patients--from emergency, acute, high-risk, and elective patients, to poor surgical risk and dying patients. The book even considers the special relationship between the surgeon and patients who are family members or friends. Chapters on surgical research and education address innovation, self-regulation in practice and research, and the prevention of unwarranted bias. Two chapters focus on the multidisciplinary nature of surgery, including the relationships between surgery and other medical specialties and the obligations of the surgeon to other members of the surgical team. The economic dimensions of surgery, especially within managed care, are addressed in chapters on the surgeons financial relationships with patients, conflicts of interest, and relationships with payers and institutions. The authors do not engage in abstract discussions of ethical theory; instead, their discussions are always directly relevant to the everyday concerns of practicing surgeons. This well-integrated volume is intended for practicing surgeons, medical educators, surgical residents, bioethicists, and medical students. |
| content marketing for plastic surgeons: The Unfavorable Result in Plastic Surgery Mimis Cohen, Seth Thaller, 2018 |
| content marketing for plastic surgeons: Plastic Surgery: A Practical Guide to Operative Care Bruce A. Mast, 2021-01-09 An informative, go-to guide on common plastic surgery principles and practices Plastic Surgery: A Practical Guide to Operative Care by Bruce Mast fills the gap between existing pocket handbooks and encyclopedic library shelf editions. The book is geared towards plastic surgeons early in their careers. The focus is on commonly encountered conditions and is not intended to be an all-inclusive resource. All the surgical chapters are uniformly organized, with discussion of goals and objectives, patient presentation, surgery preparation, treatment, postoperative care, outcomes, and questions. The book is divided into eight sections, starting with science and principles which discusses impacted anatomy and different techniques such as grafts, flaps, microsurgery, lasers, and radiant energy. Subsequent sections cover skin and tissue conditions; pediatric plastic surgery; reconstructive and aesthetic craniofacial techniques; hand and upper extremity reconstruction; breast surgery inclusive of augmentation, mastopexy, reduction, reconstruction, and oncoplastic approaches; chest, trunk, and lower extremity reconstruction; and body contouring techniques including liposuction, abdominoplasty, and lower body lift. Key Features Five post-reading questions at the end of every chapter provide readers the opportunity to think about what they read, thereby improving retention of newly acquired knowledge CME-type presentation formatting provides a robust learning and teaching tool Online videos elucidate procedures and convey additional didactic information More than 700 high quality illustrations enhance understanding of impacted anatomy and techniques Highly practical, this is an essential surgical companion for medical students to consult during plastic surgery rotations and plastic surgery residents throughout residency. Plastic surgeons in the first five years of practice will also benefit from this user-friendly refresher. |
| content marketing for plastic surgeons: Facial Plastic and Reconstructive Surgery , 2002 |
| content marketing for plastic surgeons: Anatomy for Plastic Surgery of the Face, Head, and Neck Koichi Watanabe, Mohammadali M. Shoja, Marios Loukas, 2016-02-29 Anatomy for Plastic Surgery of the Face, Head, and Neck details the complex regional anatomy of the face, head and neck, providing plastic surgery and otolaryngology residents with a solid anatomical knowledge base. There are many danger zones involved in operating on the head and neck, and the detailed knowledge of anatomy that readers gain from this reference will help them avoid the surgical mishaps that often result in patient disfigurement. Key Features: Complex regional anatomy of the head and neck detailed with drawings, intraoperative photos and radiologic images Online access to videos in which authors walk readers through the anatomy of the face, head and neck Covers the latest anatomical topics, including arterial supply of the facial skin and sensory nerves of the head and neck This excellent anatomical reference will be read cover to cover by young plastic surgeons and otolaryngologists, as well as residents in these specialties. More experienced surgeons will refer to it whenever they need to learn about an unfamiliar area of the head and neck. |
| content marketing for plastic surgeons: How to Be a Cut Above Your Competitors Nick Dumitru, 2013-10-29 If your practice isn't as busy as it should be, if your phone isn't ringing enough, or not at all, if you're losing too much business to your competitors, if you get too many tire-kickers in your office, if you don't enjoy selling, or if you simply want more, then it will pay to read this book. Nick Dumitru has been helping practices surpass their competition for well over a decade. And his advice starts with one simple concept. Growing a practice is formulaic. It's simple and works every time -- provided you have a proven formula. This book is about that proven practice growth formula. |
| content marketing for plastic surgeons: Plastic Surgery Marketing Ehsan Zarei, Are you looking for a complete guide to plastic surgeon marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your plastic surgeon marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your plastic surgeon marketing to the next level. |
| content marketing for plastic surgeons: Fundamental Topics in Plastic Surgery Diego Marre, 2018-03-21 Given the wide-ranging nature of the literature one must study in plastic surgery training, a solid grounding in many fundamental principles and procedures is an absolute prerequisite to becoming a competent plastic surgeon. And yet, until now there has been no single source that collects these fundamental topics in one volume; rather, the information has had to be gleaned from the introductory chapters of multiple comprehensive textbooks. The present volume takes a new approach, and provides the trainee an opportunity to learn these fundamentals more efficiently and comprehensively through a single book. This work will prepare the trainee to confidently advance to the more specific core topics in reconstructive and aesthetic plastic surgery. Key Features: Highly efficient presentation and organization of all fundamental plastic surgical topics 21 chapters cover such topics as patient safety; normal and abnormal wound healing; local anesthesia and nerve blocks; soft tissue infections and antibiotics; implants and biomaterials; basic surgical techniques; grafting of fat, skin, bone, and other tissues; flaps; burns; and much more. Each chapter closes with a summary of key points. Ideal for all surgeons in training, Fundamental Topics in Plastic Surgery is a complete introduction to the science and technical expertise of aesthetic and reconstructive plastic surgery. |
| content marketing for plastic surgeons: Reconstructive Plastic Surgery of the Head and Neck Matthew M. Hanasono, Geoffrey L. Robb, Roman J. Skoracki, 2016-04-27 FOUR STARS from Doody's Star Ratings™ Reconstructive Plastic Surgery of the Head and Neck describes the current state-of-the-art techniques used in head and neck reconstruction. Residents, fellows and attendings can follow the up-to-date, step-by-step instructions and images in this book to perform reconstructive surgical techniques for head and neck cancer patients. The cutting-edge descriptions of computer modeling, robotic surgery, and composite tissue allotransplantation lay the foundation for continued innovation. Key Features: Algorithms for each head and neck sub-region to guide clinical decision-making Step-by-step technical descriptions of the most commonly used flaps in head and neck reconstruction 'Pearls and Pitfalls' sections outline key concepts and critical nuances in surgical technique or patient management Edited by surgeons from the renowned MD Anderson Cancer Center in Houston, Texas, with commentaries from master surgeons around the world, this book is an essential resource for residents, fellows, and attendings to find the best surgical solutions when they are faced with challenging head and neck cancer cases. |
| content marketing for plastic surgeons: Plastic Surgeon Marketing Motto Phillip Guye, Joseph Preston, 2014-03-31 ATTENTION: Successful Plastic Surgeons And Cosmetic Surgeons... Focused on helping elite plastic surgeons and cosmetic surgeons compete in the $12 billion cosmetic procedures market, this new paperback book reveals The Secret Recipe To Grow Referrals. Phillip Guye and Joseph Preston are co-founders of DoctorBookPublishing.com which provides their plastic surgeon, physician, dentist and hospital clients with the highest level of patient acquisition success currently available in the marketplace. Referrals, also known as endorsed introductions, are like oxygen for any medical practice, said Phillip Guye, co-author of Plastic Surgeon Marketing Motto. Increased competition for patients will leave many doctors no other option than to resort to bribes as a way to save their practices. Our methods offer a legal alternative by psychologically influencing and persuading people to the point where they feel consciously compelled and even subconsciously obligated to tell other people about your practice. It's like mind control and our system shows you step-by-step how to do it. This system reveals a technically legal, yet controversial Patient Getting Strategy so you can: - Position yourself as THE recognized Authority and Trusted Expert in your market so prospective patients believe every word you say (Page 58); - Increase consultations and patient surgeries (Page 106); - Grow patient-to-patient referrals (Page 118); - Generate positive publicity to build your celebrity status in your market(Page 123); - Maximize referrals from other doctors and professionals with this super stealth strategy (Page 95); - Obtain hassle-free testimonials and positive reviews from your patients faster than ever before (Page 121). Anyone in the healthcare industry with an MD or an MBA after their name needs to read Plastic Surgeon Marketing Motto. Joe Preston and Phil Guye have created one of the most innovative referral and patient getting systems ever developed. ---Dr. Steve Vasilev, MD, MBA I love passion and there is no one more passionate about what they do than Joe Preston and Phil Guye. And they are just dedicated to my success. And for me, not only do I want them to be successful but I want my friends to experience what Joe and Phil have done for me. It's not even been a blimp on my radar screen. And the results have been phenomenal. --- Dr. Jason Stoner, DDS, MS Joe Preston and Phil Guye are the consummate professionals. They have really used their expertise in the areas of marketing and media training and media coaching to help me convey my message in the strongest way possible to my patients. I'm glad that we did because it really helps me to this day. --- Dr. David Scharf, DMD Joe Preston and Phil Guye really have an interesting perspective. They see things the way the patient sees it. That's just an incredible insight into our patients' mind and how is it that we're going to target that patient. What's going to make that patient come to us when they don't even know us. We're on the right track with Joe and Phil and their company. --- Dr. Ed De Endrade, DDS If you only read one book about marketing your medical practice this year, this is the one. Phil Guye and Joe Preston are authorities on how to influence and persuade prospects and convert them into patients. ---Dr. Kim Millman, MD, PhD |
| content marketing for plastic surgeons: Textbook of Plastic, Reconstructive, and Aesthetic Surgery, Vol 6 Karoon Agrawal, Kuldeep Singh, Lokesh Kumar, 2022-08-25 Over 200 Chapters in six volumes cover the whole gamut of plastic, reconstructive and aesthetic surgeries. A comprehensive and illustrated work from the land of Sushruta for students, teachers, and practicing surgeons. In this volume, Principles and Advances in Plastic Surgery, a very wide spectrum of topics, right from the history of plastic surgery to current and raging subjects like lasers; composite tissue allotransplantation; simulation; robotics; telemedicine and information technology in plastic surgery; clinical photography; human factors and skills in plastic surgery; doctor-patient relationship; and legal issues have been discussed. The six volumes seek to incorporate in one work issues relevant to the developing world as well as insights from national and international plastic surgery practices, which highlight newer management techniques along with traditional methods. This makes these volumes a must have resource for students and practitioners of plastic surgery across the globe. Key Features The book is broadly divided into five sections: general, face, hair restoration, body contouring, and breast. Explains techniques of hair restoration surgery. This is a unique topic and is not covered in any of the similar published titles. Covers all the aspects of aesthetic plastic surgery including nonsurgical management. The chapter on regenerative medicine gives a futuristic literature. Section on face covers topics related to ageing, surgical and nonsurgical rejuvenation techniques. |
| content marketing for plastic surgeons: Navigate Your Beauty Rod J. Rohrich, Mary Crosland, 2014-04 The authoritative guide that shows you how to look your best with and without plastic surgery. This book explains the secrets of how to find the right surgeons and maximize opportunities for safe and successful outcomes. -- dust jacket flap. |
| content marketing for plastic surgeons: Radically Transparent Andy Beal, Judy Strauss, 2009-08-14 The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation. |
| content marketing for plastic surgeons: Essentials of Plastic Surgery Alex P. Jones, Jeffrey E. Janis, 2015-08-21 Essentials of Plastic Surgery: Q&A Companion is the companion to Essentials of Plastic Surgery, Second Edition, which covers a wide variety of topics in aesthetic and reconstructive plastic surgery. As such, it is designed to test your knowledge of the source book, which may be helpful in the clinical setting and beyond. It presents both multiple choice questions and extended matching questions in single best answer format. The 1200 questions are carefully constructed to be practical and thorough, and are accompanied by detailed answers that help enhance understanding of both the right and wrong answers. Compact enough to fit in a lab coat pocket, its design and organization allow for quick and easy reading. The print book is accompanied by a complimentary eBook that can be accessed on smartphones and tablets. It is the go-to resource for all students of plastic surgery, whether residents in training or experienced practitioners. |
| content marketing for plastic surgeons: Reconstructive Surgery Michael R. Zenn, Glyn Jones, 2012-03-09 In Reconstructive Surgery: Anatomy, Technique, and Clinical Applications, Drs. Zenn and Jones pay full deference to Mathes and Nahai's original contribution to the field while adding their own considerable expertise to this topic. The authors are assisted by a select group of internationally recognized contributors who provide expert commentary on clinical cases. Together, these leading surgeons share their vast experience and insights on techniques for reconstructing all anatomic regions. This two-volume set features superb medical illustrations that depict important flap anatomy as well as the step-by-step surgical technique for each of the operations described. Highlights: Features a select group of expert contributors who cover a range of reconstructive options in each anatomic area Presents hundreds of cases demonstrating clinical applications Provides a systematic approach to flap selection and step-by-step instructions for dissection Uses an outline format highlighting key anatomic features Contains thousands of color photos, cadaver dissections, radiographs, and medical illustrations Includes four DVDs with videos demonstrating cadaver dissections for all major flaps Offers clinical caveats and tips and tricks throughout Each chapter follows a distinct and consistent format, beginning with key anatomic landmarks and includes vascular anatomy, design and markings, guidelines for dissection, arc of rotation, flap transfer, inset and closure, and clinical applications. Each chapter concludes with clinical pearls and pitfalls along with commentary provided by a noted expert in the area. Like its predecessor, the book is essential reading for residents and a must for any professional performing reconstructive surgery. Its clear organization, generous use of illustrations, and surgical guidance will improve surgical outcomes for a range of patients. |
| content marketing for plastic surgeons: Plastic Surgery Emergencies Jamal M. Bullocks, Patrick W. Hsu, Shayan A. Izaddoost, 2016-08-01 An updated edition of a key clinical guide to handling emergency situations... The second edition of this detailed guide to the diagnosis and treatment of common plastic surgery emergencies includes updated clinical information on the most common emergency situations. This book gives plastic surgeons, as well as any physicians who may encounter emergency plastic surgery issues, the basic skills they need to effectively treat their patients and to ultimately be successful in their practice. Key Features of the Second Edition: New chapter covering sternal wounds Easy-to-follow color diagrams demonstrating key procedures and full-color photographs for rapid diagnosis Plastic Surgery Emergencies is an indispensable resource for clinicians, residents, and trainees in plastic surgery. It is also ideal for all emergency room personnel, including ER physicians, physicians' assistants, and nurse practitioners, as well as family practice physicians. |
| content marketing for plastic surgeons: Michigan Manual of Plastic Surgery David L. Brown, Gregory H. Borschel, Benjamin Levi, 2014-04-09 The first and only pocket-sized, practical manual on plastic surgery, The Michigan Manual of Plastic Surgery is written by residents in the University of Michigan’s renowned plastic surgery training program. This multidisciplinary review features contributions from senior residents in related fields including general surgery, oral and maxillofacial surgery, otolaryngology, orthopaedics, neurosurgery, and urology. Features: Easy-to-follow outline format covers the full range of clinical problems commonly encountered by plastic surgeons. Core content addresses fundamental principles and techniques, skin and soft tissue lesions, head and neck, facial reconstruction, craniofacial, aesthetic surgery, breast, hand and upper extremities, trunk, lower extremities, genitalia, and burns. Interdisciplinary versatility makes the handbook ideal for medical students and surgical residents seeking clinical consultations and pre-, intra-, and postoperative care. Additionally, the review provides a quick consult for practitioners whose work interacts with plastic and reconstructive surgery, as well as for those preparing for the in-service and written board examinations. NEW to the Second Edition... New full-color illustrations improve visual learning and enhance retention of key concepts. Carefully selected topics correspond to topics on plastic surgery in-service and specialty Board examinations. Helpful icons highlight material covered on the In-Service Board Exam. |
| content marketing for plastic surgeons: Cash-Pay Healthcare Stewart Gandolf Mba, Mark J Tager, 2018-11-13 This is a book for every healthcare practitioner-from every discipline-who is seeking to create a more meaningful, direct, and satisfying type of interaction with patients. At its foundation lies cash-pay healthcare and a return to the basic principles of commerce. You deliver services and products, and an experience that patients feel good about paying for with their hard-earned cash. This may involve a new payment structure, such as membership, concierge, hybrid, or direct pay; or it may be augmenting your business by adding new profit streams. It's simple, but not easy.In this breakthrough book, Dr. Mark Tager and Stewart Gandolf provide a practitioner's step-by-step guide to starting, growing and profiting from cash-pay healthcare. You'll find checklists, bulleted lists, helpful examples, and a guide to the best resources to help you along the way. No matter where you are along the continuum of generating additional revenue, you'll come away more confident and committed to growing your practice and serving your patients. |
| content marketing for plastic surgeons: Cosmetic Breast Surgery Sameer A. Patel, 2020 |
| content marketing for plastic surgeons: Cosmetic Surgery Deborah A. Sullivan, 2001 Cosmetic surgery is big business. With demand rising, this commercial medical practice has become a modern body custom. To explain the emergence and growth of this demand, Deborah A. Sullivan looks beyond the cultural imperatives of appearance and examines the market dynamics inherent in the business and politics of cosmetic surgery. In so doing, she also considers the effect of commercialization on the medical profession. After reviewing prevailing beauty ideals, Sullivan looks at the social, psychological, and economic rewards and penalties resulting from the way we look. Following a historical overview of the technological advances that made cosmetic surgery possible, she explores the relationship between improved surgical techniques and the resulting increased demand; she also examines the ensuing conflict within the profession over recognition of commercial cosmetic surgery as a specialty. Among the topics covered are sensitive areas such as physician advertising, unregulated practice, and ambulatory surgery, and the consequences of commercialism on medical judgment. Finally, she reveals how physicians and their professional organizations have shaped the ways in which cosmetic surgery is presented in advertisements and women's magazines that would promote patient demand. |
| content marketing for plastic surgeons: My Beautiful Mommy Michael Alexander Salzhauer, 2008 Dr. Michael Salzhauer, a renowned plastic surgeon, wrote My Beautiful Mommy to help patients explain their transformation to their children. The story guides children through Mommy's surgery and healing process in a friendly, nonthreatening way. |
| content marketing for plastic surgeons: Male Aesthetic Plastic Surgery Douglas S. Steinbrech, 2020-08-14 The quintessential book on the rapidly expanding field of male aesthetic surgery from renowned experts! During the past decade, there has been an exponential increase in the number of men undergoing aesthetic surgery in the U.S., with an estimated 1.3 million procedures performed annually. Male Aesthetic Plastic Surgery by Douglas Steinbrech reflects expertise and insights from one of the most-sought-after pioneers in male surgery, along with a Who's Who of contributing authors. While many texts have been written on female aesthetic surgery, this generously illustrated resource fills a void in the literature. Divided into four sections and 45 chapters, the book reflects the background history and male-centric perspective that sets male aesthetic surgery apart from its female counterpart. Essential steps are detailed for each procedure including the physical exam, anatomical variations, patient selection, preoperative preparations, postoperative care, and invaluable pearls and pitfalls to maximize results and avoid complications. Of special interest, each chapter features bullet steps for quick and easy reference before entering the OR. From innovative, never-before published techniques, such as a sub-fascial abdominal silicone six-pack to the rapidly changing world of male body contouring, the textbook covers a broad range of cutting-edge and emerging techniques. High quality illustrations, bulleted text, and superb videos enhance the ability to understand and perform each procedure A full spectrum of facial approaches including male blepharoplasty, facelift in men, chin augmentation, facial fat grafting, cheek shaping, male rhinoplasty, and hair restoration State-of-the-art body techniques including diverse methods to correct gynecomastia, high abdominal definition, gluteal sculpting, abdominal contouring, chest sculpting, and muscular augmentation with implants The latest injectable, laser, and men's skincare procedures, including the use of neurotoxins, Kybella, and energy-based techniques A comprehensive glossary of surgical terms provides a quick reference for daily practice This is a must-have resource for all plastic surgeons, dermatologic surgeons, and aesthetic doctors who treat male patients. |
| content marketing for plastic surgeons: The History of Plastic Surgery Douglas Monasebian, 2022-01-05 Published to accompany the eponymous exhibition on display at the Grolier Club, this catalogue showcases rare books from a passionate collector and practicing surgeon. To many people, plastic surgery conjures up aesthetic and cosmetic surgery, but as the items in Douglas Monasebian's collection show, the specialty has been at the forefront of restoring the faces and bodies of those who were injured in wars or other traumatic events, affected by cancer or other illnesses, or afflicted with birth defects. The books featured range from the sixteenth through the twentieth centuries, providing a sense of how the specialty evolved and highlighting key events and groundbreaking developments. The catalogue is arranged by topic, with sections on the origins of plastic surgery; illness and disease; nasal reconstruction, cleft lip and palate; breast surgery; trauma, war, and wound healing; cosmetic surgery; and anesthesia, instrumentation, and nursing. With 52 illustrations. 00Exhibition:The Grolier Club, New York, USA (19.11.2020 - 13.02.2021). |
| content marketing for plastic surgeons: Ophthalmic Plastic Surgery of the Upper Face Michael A. Burnstine, Steven C. Dresner, David B. Samimi, Helen A. Merritt, 2019-10-25 The definitive resource on cutting-edge oculoplastic surgery of the upper face, eyelids, and eyebrows While an estimated 1.5 million brow and upper eyelid surgery procedures are performed worldwide each year, this book is the first published ophthalmologic text with detailed coverage focused solely on this topic. Ophthalmic Plastic Surgery of the Upper Face: Eyelid Ptosis, Dermatochalasis, and Eyebrow Ptosis by distinguished oculofacial plastic surgeons and educators Michael A. Burnstine, Steven C. Dresner, David B. Samimi, Helen A. Merritt, and an impressive group of international experts fills a void in the literature. The succinct, richly illustrated text covers classification, anatomy, evaluation, and a wide spectrum of surgical approaches for each condition. Surgical videos are included. Organized by 7 sections and 39 chapters, the book begins with clinical assessment of patients who present with upper eyelid and eyebrow conditions, followed by evidenced-based treatment protocols. All procedural chapters follow a consistent format, enabling readers to classify problems, review surgical steps, and consider key issues associated with each condition and corrective procedure. Mechanical, involutional, neurogenic, myogenic, and syndromic blepharoptoses detailed in Sections 2 to 6 include etiology, diagnosis, management, and diverse state-of-the-art resection, repair, lift, fill, and augmentation techniques. Key Features Each procedural chapter includes an introduction, risks, benefits, informed consent, indications, relative contraindications, a preoperative checklist, required instrumentation, a step-by-step approach for surgeons beginning their career, and refined tips for more experienced surgeons. High quality full-color operative photographs enhance knowledge of the most salient operative steps, while before and after photos demonstrate the evidence-based efficacy of each surgery. Chapters focused on brow surgery detail a full range of surgical and nonsurgical approaches—from contouring options and direct elevation to fillers and neuromodulators. This is a must-have surgical resource for ophthalmology, otolaryngology, and plastic surgery residents and practitioners. The highly practical, reader-friendly text facilitates greater understanding of the clinical implications of each ophthalmic surgery approach, thereby helping surgeons achieve improved cosmetic results. |
| content marketing for plastic surgeons: The Age Fix Anthony Youn, 2016-04-05 The USA Today and Wall Street Journal bestselling guide to looking younger without spending a fortune from nationally renowned plastic surgeon Anthony Youn. Here's what the experts know but aren't telling you-until now:- The drugstore brand can be just as effective - or better - than the expensive cream at your dermatologist's office- Surgery usually isn't the best solution- Natural, DIY creams can actually get results, using ingredients that cost pennies- Diet can be your best defense against redness, acne, fine lines, and wrinkles. Dr. Anthony Youn is the rare plastic surgeon who does everything he can to keep his patients out of the operating room. He's spent the past sixteen years researching the secrets of plastic surgeons, dermatologists, makeup artists, and dietitians, and he knows what works, what doesn't, and what's overpriced. Now he's compiled solutions to every cosmetic aging problem in this definitive anti-aging bible. Whether you want to stay as natural as possible or you're interested to know which creams and medical procedures actually work (and are worth the price tag), The Age Fix has your fix to look younger and more radiant. Dr. Youn's customizable Age Fix routine will help you improve skin health, whatever your age or concerns, and his diet-based Age Fix prescription will rejuvenate your skin and overall health from the inside out. Did you know that the foods you choose every day can contribute to fine lines and wrinkles and the likelihood of your getting a sunburn? Dr. Youn explains why you should shun soda but reach for that glass of red wine. You'll also discover which fruit can help you look younger and prevent sun damage and which supplements are proven to reduce fine lines. From your face, to your neck, your hands, your eyes, and your body, The Age Fix has you covered with an abundance of actionable takeaways and insider advice to help you reclaim your youthful glow-without spending a fortune or going under the knife! |
| content marketing for plastic surgeons: The Google SEO Handbook Ali Husayni, 2019-04-27 From humble beginnings to absolutely “killing it” in the field of SEO, Ali Husayni has managed to create the ultimate book for search engine optimization practitioners. An expert marketer, conversion rate optimization specialist, teacher, speaker, and author, Ali has worked with business owners in a myriad of industries to achieve their business goals. In this book, Ali offers the very steps his SEO team at Millionairium utilizes daily to help business owners achieve higher Google Rankings, more prominent online reputations, and an influx of legitimate leads using the power of Google SEO. Why would he give away all his secrets? Ali doesn’t want you to make the same mistakes he made. His trials and the lessons he learned become your benefit in this detailed and yet simple-to-understand new book. You won’t find any Black-Hat SEO here. Only tried, true, and effective techniques that align with Google’s guidelines for helping businesses grow for more profits and higher ROI. |
| content marketing for plastic surgeons: Tumescent Technique Jeffrey A. Klein, 2000 TUMESCENT TECHNIQUE is the definitive reference on all aspects of the tumescent technique of anesthesiology used in liposuction. Written by the inventor of the tumescent technique, this resource explains the pathophysiology, complications, pharmacology, and the different methods used to achieve great cosmetic results. Step-by-step instructions demonstrate how to perform this procedure on all areas of the body. Complications and postoperative care are also addressed. * Written by Dr. Klein, a leading expert in the field and the physician who invented and perfected the technique. * Provides step-by-step instructions for administering the local anesthesia with a practical, easy-to-follow approach. * Discusses tumescent liposuction techniques for each body region, addressing procedures, guidelines, and complications for each. * Covers complications and how to avoid them, preventing problems before they arise. * Provides detailed illustrations of techniques and before and after photographs to allow you to see expected results. |
| content marketing for plastic surgeons: Female Genital Plastic and Cosmetic Surgery Michael P. Goodman, Otto Placik, David Matlock, Alex Simopoulos, Robert Moore, Linda Cardozo, John Miklos, Andrew T. Goldstein, David Veale, Bernard Stern, Marci Bowers, Gail Goldstein, 2016-02-03 Female genital plastic surgery has become an increasingly sought-after option for women seeking improvement in genital appearance, relief from discomfort, and increased sexual pleasure. These surgeries are a combination of gynecologic, plastic, and cosmetic procedures. Every year sees a higher demand for physicians properly trained and able to perform them. This unique text from the acknowledged experts in the field covers; the anatomy of the area the specific surgical procedures and all their variations patients' rationales for surgery training guidelines and ethical issues outcome statistics sexual issues patient selection potential risks and complications. Examining the issues from individual patient's perspectives, it is written in an academic but easy-to-read style with understandable and unambiguous drawings and photographs. It contains a step-by-step surgical approach, how to best select the right surgical candidates, how to treat this select group of patients, the sexual issues involved, how to individualize techniques for each specific patient, how to deal with criticism from colleagues or journalists, psychosexual issues, and patient protection. |
| content marketing for plastic surgeons: The Woman's Magazine , 1914 |
| content marketing for plastic surgeons: Revision Rhinoplasty Daniel G. Becker, Stephen S. Park, 2011-01-01 Revision Rhinoplasty is an essential reference for addressing the manifold problems arising from unsuccessful rhinoplasty. In this book, internationally recognized experts provide their recommendations and describe techniques that will help the reader plan and perform a successful secondary rhinoplasty. The book opens by reviewing fundamental concepts of revision rhinoplasty, with thorough discussion of anatomy and functional considerations, as well as strategies for assessing the psychological characteristics of patients, such as the patients motivations and expectations for surgery, appearance concerns, and psychiatric status and history. Chapters then focus on managing specific problems in different subsites of the nose, providing important information on the evaluation of the patient, indications, contraindications, surgical techniques, and postoperative care. Features: A separate chapter on each clinical problem to help the reader rapidly locate topics of interest Expert guidance on how to manage critical steps and complications Insights into the philosophy and personal experiences of leading surgeons in a unique section titled, Personal Philosophies of Revision Rhinoplasty Nearly 700 clinical and intra-operative images clearly demonstrating key concepts This book is an essential reference for facial plastic surgeons, plastic surgeons, otolaryngologists, and rhinologists seeking to master the complexities of revision rhinoplasty. |
| content marketing for plastic surgeons: In Stitches Anthony Youn, 2012-02-14 The celebrity cosmetic surgery blogger describes his misfit youth as a nerdy Korean-American student with a misshapen jaw whose life-changing surgery led him to become a successful plastic surgeon. |
| content marketing for plastic surgeons: Your Aesthetic Practice Maley Catherine, 2007-01-01 |
| content marketing for plastic surgeons: Contributions to Reparative Surgery Gurdon Buck, 2024-06-01 Reprint of the original, first published in 1876. |
| content marketing for plastic surgeons: Surgery Junkies Victoria Pitts-Taylor, 2007-04-25 Surgery Junkies is an innovative, fast-paced mix of theory and empirical research that advances our understanding of contemporary bodies, lifestyle medicine, and the making of the embodied, self-fashioned self. Scholars and teachers of cultural and media studies, sociology of the body, and health and society will value its contributions to both their research and their teaching.-Arthur W. Frank, author of The Wounded Storyteller: Body, Illness, and Ethics and The Renewal of Generosity: Illness, Medicine, and How to Live Whether analyzing Extreme Makeover, 'Body Dismorphic Disorder,' or her own rhinoplasty, Pitts-Taylor makes difficult theoretical concepts clear-and clearly relevant to our lives.-Susan Bordo, author of Unbearable Weight: Feminism, Western Culture, and the Body Despite the increasing prevalence of cosmetic surgery, there are still those who identify individuals who opt for bodily modifications as dupes of beauty culture, as being in conflict with feminist ideals, or as having some form of psychological weakness. In this ground-breaking book, Victoria Pitts-Taylor examines why we consider some cosmetic surgeries to be acceptable or even beneficial and others to be unacceptable and possibly harmful. Drawing on years of research, in-depth interviews with surgeons and psychiatrists, analysis of newspaper articles, legal documents, and television shows, and her own personal experience with cosmetic surgery, Pitts-Taylor brings new perspectives to the promotion of extreme makeovers on television, the medicalization of surgery addiction, the moral and political interrogation that many patients face, and feminist debates on the topic. Pitts-Taylor makes a compelling argument that the experience, meanings, and motivations for cosmetic surgery are highly social and, in doing so, provides a much needed makeover of our cultural understanding of cosmetic surgery. Victoria Pitts-Taylor is associate professor of sociology at Queens College and the Graduate Center, City University of New York. She is the author of In the Flesh: The Cultural Politics of Body Modification. |
| content marketing for plastic surgeons: Venus Envy Elizabeth Haiken, 2000-02-01 The surprising history of cosmetic surgery—and America's quest for physical perfection—from the turn of the century to the present. Face lifts, nose jobs, breast implants, liposuction, collagen injections—the body at the end of the twentieth century has become endlessly mutable, and surgical alteration has become an accepted part of American culture. In Venus Envy, Elizabeth Haiken traces the quest for physical perfection through surgery from the turn of the century to the present. Drawing on a wide array of sources—personal accounts, medical records, popular magazines, medical journals, and beauty guides—Haiken reveals how our culture came to see cosmetic surgery as a panacea for both individual and social problems. |
| content marketing for plastic surgeons: Playing God Anthony Youn M.D., Alan Eisenstock, 2019-09-17 “I am a doctor.” Every year, thousands of medical school graduates utter these four simple words. But as you will see in Playing God, earning an M.D. is just the first step to becoming a real physician. In this page-turning, thrilling, and moving memoir, Dr. Anthony Youn reveals that the true metamorphosis from student to doctor occurs not in medical school but in the formative years of residency training and early practice. It is only through actually saving and losing patients, taking on the medical establishment, wrestling with financial and emotional survival, and fighting for patients’ lives that a young doctor becomes a mature and competent physician. Dr. Youn takes you from the operating rooms of a university surgery residency program to the gleaming offices of top Beverly Hills plastic surgeons to opening the doors of his empty clinic as a new doctor with no money, no patients, and mountains of debt. Playing God leaves you with an unexpected answer to that profound question: “What does it mean to be a doctor?” In Playing God, you will take a journey through the world of surgery, hospitals, and the practice of medicine unlike any that you have traveled before. |
| content marketing for plastic surgeons: Grabb and Smith's Plastic Surgery Kevin C. Chung, 2019-06-27 Selected as a Doody's Core Title for 2022! Grabb and Smith's Plastic Surgery, Eighth edition, offers a comprehensive resource to the field for plastic surgery residents and medical students with an interest in professional practice, as well as established plastic surgeons who want to received updated knowledge in this specialty. Accurately drawn illustrations, key points and review questions help you develop a deeper understanding of basic principles and prepare effectively for the In-Training Exam (ITE) and other certification exams. Covers comprehensive plastic surgery knowledge and includes procedural sketches in a clear but succinct style. Features key points--at the beginning of each chapter--emphasizing topics you will find on the In-Training Exam (ITE) and board certification exam. Chapters close with review questions to ensure thorough comprehension of content and a list of references highlighting the most important papers. Designed for fast, accurate comprehension of material: bulleted lists and tables scattered throughout, concise and to-the-point text, and numerous illustrations. Ideal for plastic surgery residents and medical students interested in professional surgical practice. Serve as a reference resource for practicing plastic surgeons to refresh knowledge and to enhance competency in various topics. Enrich Your Ebook Reading Experience Read directly on your preferred device(s), such as computer, tablet, or smartphone. Easily convert to audiobook, powering your content with natural language text-to-speech. |
| content marketing for plastic surgeons: Masters of Cosmetic Surgery - The Video Atlas Rod J. Rohrich, Sammy Sinno, Paul N. Afrooz, 2021-05-26 …A useful, richly illustrated yet succinct book that earns a well-deserved place on the bookshelf of plastic surgeons, facial plastic surgeons, cosmetic dermatologists, and dermatologic surgeons around the world… This one sets itself apart with its elegance, finesse, and comprehensiveness. - Jonathan Kantor, MD, MSCE, JAAD International Quickly learn and master essential aesthetic surgical procedures from global experts! The rapid growth in global demand for cosmetic surgery has led to an urgent need for aesthetic surgeons to learn an ever-growing menu of advanced procedures. Masters of Cosmetic Surgery–The Video Atlas: The Dallas Cosmetic Model edited by internationally renowned plastic surgeon Rod J. Rohrich and esteemed colleagues Sammy Sinno and Paul N. Afrooz presents an amazing new method of learning cosmetic surgery techniques. The didactic video guide features contributions from a Who's Who of superb surgeons and dermatologists that are committed to excellence in their own practices and educational endeavors. Thirteen sections and 93 succinct chapters are brought to life through key video segments in each chapter that expound on how to perform procedures safely and efficiently to achieve optimal outcomes. This unique resource covers 90 procedures and includes more than 12 hours of video, providing clinicians with the ability to read, see, and hear from an impressive cadre of global experts. Procedural chapters cover the face and neck; nose; eyelids, brow, and forehead; ears; lips; chin and jaw; neuromodulators; fillers; facial resurfacing; breast augmentation and reduction; body contouring; vaginal rejuvenation; and non-surgical body contouring. Key Highlights Masters in cosmetic medicine and surgery share clinical pearls on how to flawlessly perform procedures and optimally handle practice management issues Short videos provide an easy method for seeing, performing, and perfecting procedures, resulting in greater efficiency, skill, and safety Well-illustrated high-yield text including key points, preoperative considerations, anatomical features, step-by-step operative guides, and algorithms enhance the ability to quickly learn key concepts for any procedure This how and why guide is transformative in its teaching and learning methods, making it the quintessential reference for trainee and board-certified plastic surgeons, dermatologists, facial plastic surgeons, and oculoplastic surgeons. |
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