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| content marketing for coaches: Guerrilla Marketing for Coaches Jay Conrad Levinson, Andrew Neitlich, 2012-02-01 START BUILDING YOUR MILLION-DOLLAR COACHING BUSINESS TODAY! The coaching profession has experienced phenomenal growth over the past decade, and has become an accepted way for people and organizations to improve performance. In response to this demand, professionals from around the world are getting into coaching. Unfortunately, despite the growth of the coaching field, many coaches struggle to attract clients and charge what they are worth. It doesn't have to be this way! Guerrilla Marketing for Coaches provides a practical, step-by-step guide for coaches who want to fill their practice with desirable clients, and build a firm that generates wealth. Follow the six steps in this book--along with the many success stories from top coaches in the field--and you are on your way to having a million-dollar firm. You discover: The top ways to attract clients and fill your practice--without spending much, if any, money; The proven conversations to close deals and get hired; How to build a firm that generates wealth for you, and make money even if you are not working directly with clients. Join Guerrilla Marketing founder Jay Conrad Levinson and acclaimed coach trainer Andrew Neitlich as they guide you to true success in this booming profession. |
| content marketing for coaches: Niche Marketing for Coaches Hannah McNamara, 2007 Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice. Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice. As you read through the pages, you'll discover how to: * Identify your own, personal niche * Use the marketing techniques which work best for coaches * Anticipate your prospective clients' wants and needs * Work with coaching tools and models when planning your marketing strategy * Set your coaching rates and put packages together * Win business from individuals, sole traders, and large organizations * Write press releases, brochures, websites, sales letters and much, much more |
| content marketing for coaches: Million Dollar Coach Taki Moore, 2016-11-06 Million Dollar Coach is the must-have resource for coaches. Increase the income you earn, work when and how you want, watch your clients get incredible results...... and become empowered to live a life of massive personal freedom. Million Dollar Coach is designed to shift these issues you may be experiencing such as: * Too many coaches hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Survival, Stability or even Success * Most coaches blame themselves, and try to work on their MINDSET - But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your coaching business is completely unscalable (Manual prospecting to get a few leads, followed by one-to-one selling and dealing with objections, excuses and stalls... and time-for-money coaching so there's never any time for you). * For the last 5 years, the author has been working with a select group of coaches, taking them from Stability to Success and Scale. Taki Moore has a very new approach and he shares the very best of what is working for them to become a Million Dollar Coach. This book is essential reading for coaches of all types and experience-levels and is of particular value for anyone looking to start a coaching business to short cut growing pains and quickly rise to become a Million Dollar Coach. |
| content marketing for coaches: The Clarity Method: Tap Into What Motivates Your Clients, Your Colleagues, and You Tim Brownson, 2019-05-14 This book takes a deep dive into the crucially important world of core values. Values are at the center of our lives and impact either consciously, or unconsciously, our happiness levels, peace of mind and overall contentedness.When we are unsure of what are values really are then we struggle to make decisions. Or even worse, we keep making poor decisions and don't understand why.After 14-years of working on core values with hundreds of clients all around the world I have seen first hand the massive beneficial impact they can have on peoples lives. And the one thing that keeps coming back again and again both from clients and other coaches that utilize this process is that it gives them clarity.The Clarity Method can not only help you in your life, but it can help those who you manage, coach and support. |
| content marketing for coaches: Authentic Content Marketing George Kao, 2017-08-22 What if you could love marketing, by finding a way to do it that aligns with your higher purpose and values... and have more of your ideal clients as a result? This is what you'll learn by reading this book.George Kao simplifies the art of marketing for solopreneurs and small businesses. He has a deep understanding of how to reach out and engage clients in the spirit of caring and generosity. This book, Authentic Content Marketing, is more than a marketing guide -- it's an evolutionary approach to serving in the world with integrity, love and truth. ~ Fiona Moore, Transformative Mentor and HealerSo many marketing programs simply extract value. They are short campaigns that add no value to customers in any way. Authentic Content Marketing presents the exact opposite approach, delivering real value to customers, which create real relationships with customers over time. The concept is simple, straightforward...and the best news is that it works!~ Joe Pulizzi, Founder of The Content Marketing Institute; Author of four best-selling books about Content MarketingIn this book, you will learn:● Four Principles of Authentic Business● Three Stages of Content Creation● How to get clear on your purpose for creating content...● How to choose which content format (writing, video, audio, etc.) is right for you?● What to say in your content?● Writing your Client Stories / Case Studies● Getting comfortable with making videos● Keyword Research● How I overcame 30 years of writer's block● Creating your Transformational Framework● Which content should be Free versus Paid?● The Path To Awesome Content● Practical Tips for Making Your Content Great● How To Spread Your Content● Keeping Track of Your Best Content● Creating a rhythm of content sharing that works for youBy applying what you learn in this book, you will have a solid plan for doing marketing in a way that feels great to your spirit, and attracts to you the most ideal clients for your business.How do you succeed in business (like, actually) without selling your soul (even a little bit)? George Kao is one of my most trusted colleagues. He constantly tests and experiments and pushes the boundaries of business to figure out how to make it more ethical, honest and generous. I love this man's work dearly and refer to him often.Tad Hargrave, Founder, www.MarketingforHippies.comGeorge boldly paves the way of the future for internet marketing in a way that dissolves fear and fuels love on the planet. A must read for spiritual entrepreneurs who are here to build community and make a difference with their craft.~ Claire Shamilla, Energy HealerIf you're looking for a truly complete guide to building an authentic and joyful online coaching business then this is the first book you need to read! George has spent years researching, testing and implementing his own authentic business and this book has everything you need to get started. Invest in this book, and give yourself the gift of a business you love! ~ Andy Burton, Author, Speaker & Dream Goal Coach |
| content marketing for coaches: Business Made Simple Donald Miller, 2021-01-19 Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book. |
| content marketing for coaches: Quiet Marketing Danielle Gardner, 2021-12-05 If conventional business and marketing advice has not landed in your heart and soul very well, and keeps you chained to your screens (when you'd rather spend more time off line), then this book is for you!Quiet Marketing is a book for highly sensitive solopreneurs who are seeking a calm, uncomplicated, minimal approach to business and online visibility.Inside, you'll learn:* How quiet marketing is not about playing small, being shy or being invisible in the marketplace. * Simple ways for your ideal clients to discover you that don't require you to be online all the time. * How to work from a smaller plate, do less things (better) and accomplish more. * About trusting your ideas, especially when they are contrary to what everyone else is saying and doing..* About your role in influencing positive change in the world through your message.And much more!This book will inspire you to think about and do marketing differently, spark fresh hope and possibilities for your business, show you practical ways to prioritise your wellbeing, and give you confidence to create success on your own terms. |
| content marketing for coaches: The Seven Figure Agency Roadmap Josh Nelson, 2019-10-29 The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals |
| content marketing for coaches: Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works Pam Didner, 2014-12-19 Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect dots that others don't see and connect them in ways you never thought of before Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us. -- DOUG KESSLER, Creative Director, Velocity A valuable guide to developing and distributing your global content effectively. -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity This book is the blueprint for engineering a modern scalable content marketing operation. -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level. -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling |
| content marketing for coaches: Content Marketing Power A Winning Do-It-Yourself Content Writing Guide Don Gaconnet, 2011 |
| content marketing for coaches: Get Content Get Customers: Turn Prospects into Buyers with Content Marketing Joe Pulizzi, Newt Barrett, 2009-05-02 Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers—without interrupting their lives. It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base. “Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.” —Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University “Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.” —Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included “Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.” —Greg Verdino, Chief Strategy Officer, Crayon, LLC |
| content marketing for coaches: Consulting Success Michael Zipursky, 2018-10-16 How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more |
| content marketing for coaches: She Markets Cynthia Trevino, 2018-03-15 Do you avoid marketing your business because it makes you feel salesy? Have you tried a lot of marketing strategies only to find they don't work for you? Are you ready to finally master how to market your business with ease?You're not alone! Many women entrepreneurs would rather have a root canal than market themselves.Marketing successfully and authentically requires a deep understanding of your value and your perfect clients' pains, struggles, and dreams. You want to talk to your clients so they listen.She Markets is your step-by-step guide to attracting clients effectively and naturally.Inside, you'll discover how to:Reframe your Marketing Mindset so you feel comfortable attracting clientsTap into your clients' pain points and create content specifically for themSpeak your clients' language so they realize you 'get' themCraft emotional, compelling headlines that capture their attentionPut the 90-Day Client Connection Plan to work sharing your message, your expertise, and your contentUse our structure, checklists, examples, and exercises to reach and impact more of your perfect clients¿And much, much more!You possess unique, hard-won skills, talents, and expertise. Your clients need your help, training, and leadership. They're waiting for you. She Markets makes it easy for your clients to find you. |
| content marketing for coaches: They Ask, You Answer Marcus Sheridan, 2019-08-06 The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. |
| content marketing for coaches: Do It! Marketing David Newman, 2013-06-17 Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself. |
| content marketing for coaches: Better Selling Through Storytelling John Livesay, 2019-07-02 “John Livesay creates a compelling connection between revenue, reviews, and influence and our ability to tell brand and personal stories.” —Tracy Leigh Hazzard, INC. columnist, brandcaster, product strategist The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story—one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up. John Livesay encourages readers to give up selling—and become storytellers instead! He teaches sales representatives and entrepreneurs alike how to become irresistible to their clients and what the best storytelling strategy is to get a yes. From learning how not to take rejection personally to overcoming the three faces of fear, readers learn to embrace disruption with new tools that prepare them for any unexpected waves that come their way and get the sale. “If you want to reinvent how you sell, let John Livesay show you how . . . [He] holds nothing back and fills his pages with new ideas, tips, information, and steps to becoming your own Revenue Rockstar.” —Josh Linkner, New York Times–bestselling author of Big Little Breakthroughs “Not your grandparent’s sales manual; it’s where the storytelling rubber and results hit the road. If you think it’s too soft for your ROI brain, you’re missing the whole story, which is why you need it.” —Dr. Mark Goulston, author of Just Listen: Discover the Secret to Getting Through to Absolutely Anyone |
| content marketing for coaches: Methods of Persuasion Nick Kolenda, 2013 Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a mind reading stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.--Publisher's description. |
| content marketing for coaches: How to Thrive as a Coach in a Digital World: Coaching with Technology Sam Isaacson, 2021-08-23 Technology offers coaches new horizons and a chance to connect with clients with new techniques. This book addresses these opportunities as well as the dilemmas and difficult questions that are part of the new landscape. What will happen when a big coaching platform is hacked? Will coaches ever be replaced by robots? Or perhaps, when will coaches be replaced by robots? As digital tools become increasingly enmeshed in our world, it is essential for coaches to use technology wisely, to build rapport and operate effectively. With the support of this book, coaches can use technology to enhance their practice and feel confident when working with clients. By breaking coaching technology down to its foundational principles, this book equips coaches to enrich their practice by proactively identifying its benefits, while protecting themselves and their clients from its threats. A coach reading this book will: •Unearth the truth behind the glossy veneer of technology, to discover what makes it work and why •Explore the capabilities of technology to disrupt coaching, and discover what to do to optimise its use •Develop an understanding of the sorts of technology available to enhance coaching practice at strategic and tactical levels •Experiment with futurology, constructing a plan to preserve the profession of coaching The future lies in coach-AI partnerships — using the strengths of both to provide even better client support. This book is perfectly timed to support coaches in making the transition to such partnerships. David Clutterbuck, Special Ambassador, European Mentoring and Coaching Council Sam has written a thoughtful and engaging book that will help coaches of any technical ability to navigate the digital world. Christine Bakewell, Board Member for Technology Thought Leadership UK ICF, IT Consultant and Leadership Coach A must read if you are a coach or people leader that wants to explore what is possible when coaching with tech. It made me truly consider how technology could help democratise coaching. Eye opening stuff! Liz Rochester, Director and Owner of Liz Rochester & Associates Ltd, Voluntary UK Chapter President for the International Coaching Federation 2021 What the book does admirably is to provide an entertaining, enlightening, thought-provoking and practically useful overview of where we are with ‘coachtech’, and where we’re likely to go with it, should we be open to the possibilities it offers. James Bridgeman, Co-Editor, Coaching Perspectives magazine With a background in technology assurance, Sam Isaacson now leads Grant Thornton’s coaching services and is active with the coaching professional bodies. He has advised a range of organisations, from local charities through to global companies and government bodies. Sam led the introduction of the UK’s new Coaching Professional apprenticeship and is the first person to have coached a client in virtual reality. |
| content marketing for coaches: The Business Coach Bradley J. Sugars, Brad Sugars, 2006-01-09 Put yourself in the hands of the Business Coach-and run your business like a champion! Follow along as the Coach demonstrates how to successfully navigate the challenges and recognize the opportunities business owners face every day. The Business Coach uses strategies developed by Sugars and the business coaches at Action International, who have helped nearly a million business owners worldwide realize their dreams.You'll learn: The story of business basics for beginning andexperienced business owners How to pinpoint problem areas, develop winning strategies,and measure your progress The secrets to true financial freedom by buildinga successful company that runs itself Get real results right now when you discover all that Instant Success has to offer! Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions *Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building *The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training |
| content marketing for coaches: The Gentle Marketing Revolution Sarah Santacroce, 2021-01-27 Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.But what if marketing didn't have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? Enter the Gentle MARKETING REVOLUTION.Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach-with profound results. You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey! |
| content marketing for coaches: Ninja Selling Larry Kendall, 2017-01-03 2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives. |
| content marketing for coaches: Valuable Content Marketing Sonja Jefferson, Sharon Tanton, 2015-07-03 WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC. |
| content marketing for coaches: 365 Social Media Post Ideas for Fitness Coaches and Personal Trainers Easy Fitness Branding, Cultivate Your Online Presence with '365 Social Media Post Ideas for Fitness Coaches and Personal Trainers' Are you a fitness coach or personal trainer looking to boost your social media presence and engage with your audience effectively? This book is your ultimate guide to creating compelling and attention-grabbing content for your online platforms. Inside, you'll find a year's worth of content ideas, specifically curated for fitness professionals like you: 100 Nutrition and Diet Tips: Keep your followers informed about healthy eating habits, nutritional facts, and dietary hacks to fuel their fitness journey. 100 Fitness and Bodybuilding Tips: Share expert advice on exercise routines, training methods, and body sculpting techniques to inspire your clients and followers. 100 Weight Loss Tips: Help your audience on their weight loss journey with valuable tips, tricks, and motivational strategies. 25 Health & Fitness FAQs: Address the most common questions your clients and followers have, positioning yourself as a trusted source of information. 40 Motivational Quotes: Keep your social media channels energized and inspire your audience to push their limits and achieve their fitness goals. 18 social media marketing hacks to grow your following and generate more leads online. 50 more social media content ideas that you can use to engage with your audience. With '365 Social Media Post Ideas for Fitness Coaches and Personal Trainers,' you'll never run out of content to share. Elevate your online presence, engage with your audience, and establish yourself as a go-to expert in the fitness industry. Take your social media game to the next level and watch your followers and clients grow as you implement these proven content ideas. Start making a lasting impact today with '365 Social Media Post Ideas for Fitness Coaches and Personal Trainers!' |
| content marketing for coaches: Coaching for Performance Fifth Edition Sir John Whitmore, Performance Consultants International, 2010-11-26 Coaching delivers high performance in you, your team, and your organization. Coaching for Performance is the proven resource for all coaches and pioneers of the future of coaching. - Magdalena N. Mook, CEO, International Coach Federation (ICF) Shines a light on what it takes to create high performance. - John McFarlane, Chairman, Barclays, Chairman, TheCityUK Coaching for Performance is the definitive book for coaches, leaders, talent managers and professionals around the world. An international bestseller, featuring the influential GROW model, this book is the founding text of the coaching profession. It explains why enabling people to bring the best out of themselves is the key to driving productivity, growth, and engagement. A meaningful coaching culture has the potential to transform the relationship between organizations and employees and to put both on the path to long-term success. Written by Sir John Whitmore, the pioneer of coaching, and Performance Consultants, the global market leaders in performance coaching, this extensively revised and extended edition will revolutionize the traditional approach to organizational culture. Brand-new practical exercises, corporate examples, coaching dialogues, and a glossary strengthen the learning process, whilst a critical new chapter demonstrates how to measure the benefits of coaching as a return on investment, ensuring this landmark new edition will remain at the forefront of professional coaching and leadership development. |
| content marketing for coaches: The Digital Marketer's Coach: Strategies for Success MD Taufiq Hasnat, 2023-11-14 Dive into the dynamic world of digital marketing coaching with 'The Digital Marketer's Coach: Strategies for Success.' This comprehensive guide is your roadmap to mastering the intricacies of digital marketing and becoming an effective coach in the ever-evolving online landscape. From laying the foundations of digital marketing principles to crafting personalized strategies, navigating challenges, and harnessing the power of data, this book equips both seasoned coaches and newcomers with the knowledge and tools to guide clients toward success. Whether you're looking to enhance your coaching toolkit or embark on a new coaching venture, 'The Digital Marketer's Coach' is your go-to resource for unlocking the full potential of digital marketing coaching. Explore the chapters, gain valuable insights, and embark on a journey of continuous learning and success in the digital age. |
| content marketing for coaches: The Digital and AI Coaches' Handbook Jonathan Passmore, Sandra J. Diller, Sam Isaacson, Maximilian Brantl, 2024-06-28 This comprehensive practitioner guide supports coaches in developing their understanding of digital technologies and how to work in ever-changing digital environments, and shows coaches how to craft their own practices to take advantage of working online. The practice of coaching is undergoing significant change, with technology widely embedded and used in professional coaching services today. Coaching practitioners worldwide are adapting to digital environments, and a host of new technological tools have come into play, from the developments in virtual reality to AI-informed coaching, and from coaching bots to workplace apps. Edited by Jonathan Passmore, Sandra J. Diller, Sam Isaacson, and Maximilian Brantl, this third book in the acclaimed Coaches’ Handbook Series brings together internationally respected coaching experts and practitioners to share the most up-to-date know-how. The book takes you through key technical developments, the critical factors in making digital coaching successful, and how to build a coaching business using these technologies. The book also considers the impacts on the wider industry and concludes with a number of case studies of global coaching organisations and their experiences of using digital techniques, including CoachHub and EZRA. Aimed at coach practitioners, their supervisors, trainers, and student coaches on accreditation programmes or undertaking training for a certificate in coaching, this book showcases best practice, new ideas, and the science behind the digital revolution within coaching practice and the coaching industry. |
| content marketing for coaches: Building a Second Brain Tiago Forte, 2022-06-14 Building a second brain is getting things done for the digital age. It's a ... productivity method for consuming, synthesizing, and remembering the vast amount of information we take in, allowing us to become more effective and creative and harness the unprecedented amount of technology we have at our disposal-- |
| content marketing for coaches: The Prosperous Coach Steve Chandler, Rich Litvin, 2013 With over 100,000 copies sold, The Prosperous Coach has helped thousands of coaches and consultants build their businesses by invitation and referral only. |
| content marketing for coaches: DAS PERFEKTE ONLINE MARKETING KONZEPT FÜR COACHES - WEBSITE, SOCIAL MEDIA, CONTENT MARKETING, FUNNEL Sonja Kreye, 2020-11-13 Wie schaffe ich es, aus der Masse hervorzustechen? Wie werde ich bekannt und sichtbar, um dauerhaft neue Kunden zu gewinnen, die das zahlen, was mein Coaching wert ist? Wie schaffe ich es, dass meine Kunden auf mich zu kommen? Diese Fragen stellen sich viele Coaches, wenn sie ihr Business starten. Damit das Coaching Business zum ortsunabhängigen Traumbusiness wird, braucht es einen kontinuierlichen Strom an Kunden. In diesem Ratgeber erfährst du, wie du diesen aufbaust und was Coaches, die von ihrem Business hervorragend leben können, anders machen als solche ohne ausreichend Kunden: Sie setzen auf Online-Marketing. Du erhältst eine Anleitung, wie du mit Content und Social Media Marketing, Webseite und erstem Funnel ein Coaching Business aufbaust, das du liebst. Du kannst dein Coaching zu dem Preis verkaufen, das es wert ist und Einzelstunden hinter dir lassen. Du bist sichtbar und steigerst kontinuierlich deine Bekanntheit, was dir immer mehr Expertenstatus bringt.Du suchst dir aus, von wo und wie du mit deinen Coaching-Kunden zusammenarbeitest. Bestseller-Autorin und Business-Mentorin Sonja Kreye hat bisher über 400 Coaches dabei geholfen, mehr Bekanntheit und mehr Kunden zu gewinnen, um ein profitables Online Coaching Business aufzubauen. Sonja Kreyes Coaching Business Mastery Podcast ist regelmäßig in den Top 50 der Podcast-Charts in der Rubrik Marketing & Management. Über sie und ihre Marketing-Methoden wurde bereits in Magazinen wie Impulse, Emotion, Donna, Zeit Online und EditionF berichtet.Sonja Kreyes Mission ist es, Coaches dabei zu helfen, Coaching vom Nice-to-have zum Must-Have zu machen. Raus aus dem Image, dass ein Coaching notwendig ist, wenn was mit jemandem nicht stimmt, hin zur Akzeptanz, dass jeder mit Coaching das eigene Ziel leichter und einfacher erreicht.Ihren kostenlosen 7-Tage-E-Mail-Kurs für dein profitables Coaching-Business findest du hier: https://business-celebrity.com/7tage |
| content marketing for coaches: Mastering Life Coaching: A Comprehensive Guide for Professional Coaches Sean O'Connor, 2023-11-01 Welcome to Mastering Life Coaching: A Comprehensive Guide for Professional Coaches. This book is a definitive resource crafted specifically for dedicated life coaches who strive to excel in their profession and make a profound impact on the lives of their clients. In today's fast-paced and complex world, individuals seek guidance and support to navigate their personal and professional challenges, discover their potential, and achieve their goals. As a life coach, you possess the unique ability to guide and empower individuals on their transformative journeys of self-discovery, growth, and fulfilment. Mastering Life Coaching is a comprehensive exploration of the art and science of life coaching, meticulously crafted to provide you with the tools, knowledge, and insights necessary to elevate your coaching practice to new heights. Whether you are an experienced practitioner or embarking on your coaching career, this book will serve as your trusted companion, illuminating the path to coaching mastery. This book goes beyond the basics, delving into the core competencies and advanced techniques that define exceptional life coaching. Through its pages, you will gain a deep understanding of the essence of life coaching, the power of effective communication, the art of goal setting, and the value of assessment tools and techniques. You will also explore the crucial ethical considerations and professionalism required in the coaching relationship. |
| content marketing for coaches: Choosing Clarity Kimberly Giles, 2014-01 A simple system that makes you feel better about yourself and your life. |
| content marketing for coaches: Sissy Goes Tiny Rebecca Flansburg, B. A. Norrgard, 2019-08 Eight-year-old Sissy loves her life. She loves her toys, her Big house, and her Big backyard. But when Sissy's parents decide they are going to live in a Tiny House on wheels and travel around the U.S., Sissy isn't sure that she will like the idea of living tiny. But as she and her mommy and daddy learn about downsizing, repurposing, and how stuff is just stuff in a positive way, Sissy soon understands that living Tiny has BIG possibilities; possibilities for all sorts of adventures and learning. |
| content marketing for coaches: Coach Kizzi’s The Personal Development Coach Kizzi Nkwocha, 2023-10-10 Coach Kizzi’s The Personal Development Coach is a groundbreaking book by Kizzi Nkwocha, a distinguished personal development coach and the creator of influential publications like Business Game Changer Magazine, The Property Investor Magazine, and Money and Finance Magazine. This authoritative work is set to revolutionize the personal development coaching industry and elevate the skills and impact of both experienced and aspiring coaches. In this enlightening book, Nkwocha introduces readers to The Ten Laws of Personal Development Coaching, a set of principles that provide not only vital ethical guidance but also practical strategies for coaches looking to excel in their field. These laws are the cornerstone of personal development coaching, offering a clear roadmap for coaches to follow and ensuring they provide the highest quality guidance to their clients. What also sets Coach Kizzi’s The Personal Development Coach apart are the thought-provoking Eureka Stories woven throughout the book. These anecdotal tales are designed to engage readers on a personal level, allowing them to insert their own details and experiences into the narratives. By doing so, readers make these stories their own, deepening their understanding of the principles and ideas presented and enabling them to apply these insights directly to their coaching practice. Coach Kizzi’s The Personal Development Coach is the first business book in the world to feature illustrative stories that can be personalized by the reader. The benefits of reading this book are vast and transformative. Aspiring coaches will gain the knowledge and confidence needed to embark on a successful coaching journey. Experienced coaches will discover new perspectives and strategies to enhance their existing practice. Coach Kizzi’s The Personal Development Coach empowers coaches to become catalysts for change, helping clients unlock their true potential and lead fulfilling lives. In Coach Kizzi’s The Personal Development Coach, Kizzi Nkwocha invites readers to take a transformative journey, one that promises not only personal growth but a profound and lasting impact on the lives of those they coach. This book is a must-read for anyone serious about excelling in the field of personal development coaching and making a significant difference in the world. |
| content marketing for coaches: Your Restaurant Sucks! Donald Burns, 2018-10-10 |
| content marketing for coaches: The Digital Pivot Eric Schwartzman, 2021-04-14 What's the secret to driving demand, and generating leads and revenue online? What's a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot?In this book, Eric Schwartzman, bestselling author of Social Marketing to the Business Customer, explains what successful digital marketers do differently. This is the inside track 0n how to pivot to digital marketing in four easy steps, so you can earn more and work less. We are living through a time of unprecedented migration, from analog to digital business practices. Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits. Through real world stories and numerous examples of digital marketing pivots told in easy-to-follow, nontechnical language, you'll learn the secrets of what it really takes to be competitive online, so you can increase revenue, decrease costs, and control your future.Drawing on his experience leading online marketing programs for clients such as Toyota, UCLA, Marine Corps, US Dept. of State, LA Opera, and dozens of small and midsize companies, Eric walks you step-by-step through the process of pivoting to digital marketing.This all-in-one, practical playbook covers everything you need to know to about the people, processes, and technology that power a successful digital business, including:?Determining what people really want online?Choosing and set-up the right software?Learning the basics of search engine optimization?Driving demand with owned media ?Growing your social media following?Generating leads with content marketing?Creating email campaigns that convert?Convert traffic into leads and revenue?Improving your conversion rates continuouslyThe Digital Pivot provides you with an overview of the pieces that make up the digital marketing puzzle so you can see the forest through the trees. If you're ready to scale up and grow up, it's time to find out everything you need to know to migrate your business and career online. Your digital pivot starts right now! |
| content marketing for coaches: You Can Coach Siddharth Rajsekar, A Book That Will Redefine the Education System The only way to fix our broken education system is to build a new breed of teachers and mentors who are implementers. You Can Coach is a book that will provide a tangible solution to our outdated system. Siddharth Rajsekar decodes how he was able to plan, launch, and grow one of the largest communities of coaches, trainers, and experts, starting from scratch. This book features interviews with legendary coaches, Jack Canfield, Dr. John Demartini, Blair Singer, and many more. Filled with practical strategies and principles, this information has already helped over 10,000 experts from across the world and created numerous success stories. The e-Learning industry is booming into a multi-billion dollar industry and this is just the beginning. This will be the manual for coaches, experts, and teachers who want to take their game to the next level! If you are keen to ride this wave of digital transformation and impact peoples’ lives with your knowledge, this book is for you. You Can Coach! |
| content marketing for coaches: The HeART of Laser-Focused Coaching: A Revolutionary Approach to Masterful Coaching Marion Franklin, 2019-09-25 What would it mean for your coaching if you got right to the heart of the matter - every time? You can. Learn rarely taught tips and concepts that will immediately elevate your coaching while avoiding the common pitfalls. New and experienced coaches alike will benefit greatly from the detailed strategies and wisdom shared from Marion's years of experience. -Cheryl Richardson, NYTimes Bestselling author of Take Time for Your Life Marion Franklin, the Coach's Coach, has been training and mentoring coaches for more than 20 years. Every student she has mentored or taught who sought ACC, PCC, or MCC has gotten their credential using the material in this book designed for all levels of coaches. No matter where you are in your coaching journey, this book has something for you. This book is different because it: Includes brilliant tools for beginner-to-seasoned coaches Offers advanced techniques for developing powerful questions without any lists Provides principles of human behavior that help you quickly identify what's really going on Contains the 25 Themes that underlie every coaching situation and make coaching and questioning much simpler Shares a step-by-step, easy to follow, way to create a shift in perspective Presents 17 strategies that clients unknowingly use that actually work against, not for them Begin using even one or two of the concepts and principles in this book and notice your coaching immediately elevate to a new level. Your clients will notice the difference You will experience this innovative approach to masterful coaching with two full laser-coaching sessions with commentary - much like eavesdropping in on the mind of a master coach. Marion shares unprecedented concepts that will help new coaches and even the most experienced coaches gain new insights and ideas, including a deeper understanding of what they already know. Automatically improve your coaching by applying one rarely known principle. Never feel stuck around what question to ask. Feel more confident by quickly identifying what's really going on. Know exactly what to listen for in every conversation. Discover a simple 2 inquiry approach that instantly enables you to deepen your curiosity. This book will not only boost your confidence and mastery as a coach, it will enable you to produce sustained results for your clients. I designed this book to not only show you what laser-focused coaching looks, sounds, and feels like, but to show you HOW TO coach for permanent, life-altering change. When using the Laser-Focused approach, you'll be able to: avoid getting seduced by the story ask questions that get right to the heart of the matter have the client do all of the summary know how to create the shift and what to do afterwards recognize the client's underlying pattern and know how to address it and so much more The HeART of Laser-Focused Coaching -- A revolutionary, unprecedented approach makes coaching easier while also enhancing your ability to help clients create deep and profound change. Transform your coaching into something so powerful and life-changing that your coaching consistently flows and becomes effortless. |
| content marketing for coaches: Market Your Genius Nikki Nash, 2021-08-24 An expert-preneur's guide to building your audience Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue. Through it, you will: -- Pinpoint who wants to pay for your expertise -- Discover how to capture your audience's attention -- Create a plan for generating a consistent flow of leads -- Build your sales system for a sustainable business -- Develop a road map for keeping customers year after year This in-depth coaching session provides you with the clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success. |
| content marketing for coaches: 80/20 Endurance Matt Fitzgerald, 2022-12-23 Build a sustainable coaching business with this proven method of balancing training intensity and cultivating peak performance in endurance athletes of all abilities. As a coach you equip athletes to achieve big goals. Your role can be as challenging as the goal itself, presenting countless decisions that need to be made according to the needs of each individual athlete. The 80/20 Endurance training method applies the best practices of the world's top endurance athletes in a complete system that cultivates high performance in all athletes. Training intensity is where most athletes go wrong. They spend too many hours training at moderately-high intensity, which compromises performance. 80/20 Endurance outlines the core principles that facilitate good decisions and take athlete performance to new heights. In this comprehensive guide, coaches and athletes will learn how to customize training according to the proven 80/20 Endurance method. As the impetus for 80/20 Endurance Coach Certification Course, this book gives you the keys to unlock performance in your athletes while also building a coaching business that is both successful and sustainable. Guiding athletes for their best performances is an incredibly rewarding pursuit. Commit to the practice of high-performance coaching with 80/20 Endurance and see where the next season takes you. 80/20 Endurance is the complete system to high-performance coaching: • balancing training intensity, • measuring and manipulating training load, • periodization and peaking, • coaching the mind, • strength and mobility training, • ethical coaching, and • the business of coaching. Supplemented by additional resources and curriculum at 8020endurance.com. |
| content marketing for coaches: Make Money as a Life Coach: How to Become a Life Coach and Attract Your First Paying Client Melissa Ricker, Sally Miller, 2018-02-15 Have you ever wondered how to become a life coach but found yourself thinking:What if I fail or am not good enough?What kind of coaching can I do?Where should I even start?If so, you're in the right place. The authors of Make Money as a Life Coach get it. They know what it's like to navigate the world of online business and coaching. After considerable learning and several wrong turns, they've both gone on to create successful coaching businesses. Now, they want to help you do the same. Because here's what nobody tells you...... becoming a life coach doesn't have to be difficult. All you need is a phone, an internet connection, and a deep desire to help people.Yes, there are a lot of steps you can take to become a life coach. But you don't have to do all (or many) of them. And you certainly don't need to do everything when you're first starting out.In this book, the authors cut through the noise and show you exactly how to:* Identify your ideal coaching niche - So that you feel confident in your offering and become the coach that you were designed to be.* Define your marketing strategy - To attract a constant stream of your ideal clients.* Confidently conduct a discovery call - So that you sign your first paying clients as quickly as possible.When you follow the steps in this book you'll not only start your business, you'll also sign your first paying client(s) in as little as 30 days.Imagine how your life will change when you're doing work that is meaningful and profitable. Work that you are uniquely designed to do.Reading this book (and taking action) will save you time, money and your sanity. You don't need to keep trying to figure this out on your own. If you're a stay-at-home mom looking to earn income doing rewarding work. Or if you simply want financial freedom and a more meaningful life. Make Money as a Life Coach shows you exactly how to become a life coach and attract your first paying client(s) as quickly as possible.So, what are you waiting for? Click the BUY NOW button at the top of this page and start creating your dream coaching business! |
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El Content Marketing y Todos Sus Secretos [ebook]
MARKETING El content marketing es la disciplina de mercadotecnia, esencialmente digital, que se basa en la generación de distintos contenidos alrededor de una marca. Si analizamos con detalle …
Niche Marketing For Coaches A Practical Handbook For …
complexities of niche marketing, equipping them with the tools and strategies to build a thriving and impactful practice. Why Niche Marketing Matters for Coaches Statistics paint a clear picture of …
Marketing & Business Development Strategies for Coaches
Marketing & Business Development Strategies for Coaches . Why Marketing & Business Developme nt needs are different for coaches . Most conventional Marketing & Business Devel opment …
The Complete Guide to Email Marketing for Fitness …
The Complete Guide to Email Marketing for Fitness Businesses Building your subscriber list The success of any email marketing strategy starts with a subscriber list. Don’t be discouraged if …
ALBANY CAMPUS ALBANY ALBANY - sage.edu
Admission, College Services, Marketing and Communications, Shuttle Stop, and School of ... Athletic Coaches Offices, CIRC, FitStop, IT, Locker Rooms, Practice Turf, and Public Safety Art + …
Standard 5.2 – Case Study
coaches have worked hard to be where they are today and want to stand out among the rest, but over promising can lead clients down a road of disappointment. Case Study . Wyatt was a …
Agile Marketing Transformation Checklist
Agile teams outside of marketing are prepared to support marketing’s unique interpretation of Agile frameworks. They won’t try to force marketing to mirror. their own ways of doing Agile. All …
Coach welcome scheme - Marketing Liverpool
which rewards drivers bringing coaches to Southport. Coach welcome scheme There is secure coach parking at the Eco Visitor Centre alongside the park and ride scheme. This includes …
