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| content management job description: Content Management Bible Bob Boiko, 2005-11-14 Written by one of the leading experts in content management systems (CMS), this newly revised bestseller guides readers through the confusing-and often intimidating-task of building, implementing, running, and managing a CMS Updated to cover recent developments in online delivery systems, as well as XML and related technologies Reflects valuable input from CMS users who attended the author's workshops, conferences, and courses An essential reference showing anyone involved in information delivery systems how to plan and implement a system that can handle large amounts of information and help achieve an organization's overall goals |
| content management job description: They Ask, You Answer Marcus Sheridan, 2019-08-06 The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. |
| content management job description: Content Management George Pullman, Gu Baotung, 2017-03-02 This collection of articles is the first attempt by academics and professional writers to delve into the world of content management systems. The knowledge economy's greatest asset and primary problem is information management: finding it, validating it, re-purposing it, keeping it current, and keeping it safe. In the last few years content management software has become as common as word-processing software was five years ago. But unlike word processors, which are designed for single authorization and local storage, content management systems are designed to accommodate large-scale information production, with many authors providing many different pieces of information kept in a web-accessible database, any piece of which might find its way into electronic documents that the author doesn't even know exist. These software systems are complex, to say the least, and their impact on the field of writing will be immense. |
| content management job description: Enterprise Content Management in Information Systems Research Jan vom Brocke, Alexander Simons, 2013-11-04 This book collects ECM research from the academic discipline of Information Systems and related fields to support academics and practitioners who are interested in understanding the design, use and impact of ECM systems. It also provides a valuable resource for students and lecturers in the field. “Enterprise content management in Information Systems research – Foundations, methods and cases” consolidates our current knowledge on how today’s organizations can manage their digital information assets. The business challenges related to organizational information management include reducing search times, maintaining information quality, and complying with reporting obligations and standards. Many of these challenges are well-known in information management, but because of the vast quantities of information being generated today, they are more difficult to deal with than ever. Many companies use the term “enterprise content management” (ECM) to refer to the management of all forms of information, especially unstructured information. While ECM systems promise to increase and maintain information quality, to streamline content-related business processes, and to track the lifecycle of information, their implementation poses several questions and challenges: Which content objects should be put under the control of the ECM system? Which processes are affected by the implementation? How should outdated technology be replaced? Research is challenged to support practitioners in answering these questions. |
| content management job description: Content Management Systems in Libraries Bradford Lee Eden, 2008 Content Management Systems in Libraries: Case Studies brings together a number of case studies on current content management system (CMS) implementations, using both open-source and proprietary systems, and also reflects on the current state and future of CMS in libraries. There is presently no one source or research guide for CMS given that this area is in flux, yet this type of book is needed in the literature, as many libraries are just starting to implement CMS for their website, instructional content, or other institutional repository settings. Book jacket. |
| content management job description: Professional SharePoint 2007 Web Content Management Development Andrew Connell, 2008-09-09 This book is for SharePoint developers working with Publishing sites—sites that leverage MOSS 2007 WCM capabilities. It does not cover administrative topics in any great detail, only where absolutely necessary. For the most part, no two chapters are dependent upon each other, so each chapter can be used as a reference independently of the others. Readers need not have any development experience with SharePoint, but they should have some experience with and a working knowledge of ASP.NET 2.0 development practices and topics. Of course, it is beneficial if the reader does have at least a working knowledge of what SharePoint is all about. This book covers MOSS 2007 WCM Publishing sites. You will find some chapters that seem to cover general WSS 3.0 topics, but everything is treated in the context of a Publishing site. While the chapters are arranged in a logical order, it is not necessary to read the book from cover to cover in a linear fashion. The following is a brief description of each chapter: Chapter 1, “Embarking on Web Content Management Projects”—This chapter explains what this book is all about, who the target audience is, and who will benefit most from the book. It also details what the reader needs in terms of a local development environment in order to implement the solutions. In addition, each of the subsequent chapters is explained very briefly to provide an overview and clarify how each chapter fits in. Chapter 2, “Windows SharePoint Services 3.0 Development Primer”—This chapter covers the fundamentals of WSS, including definitions of terms such as farm, Web application, site collection, site, list, and document library, and the general architecture of WSS. Some basic object model techniques are demonstrated in this chapter. Chapter 3, “Overview of Office SharePoint Server 2007 and Web Content Management”—This chapter briefly explains each of the various components that make up MOSS. In addition ,while the book is development-focused, the “ABCs” of content-centric Internet sites is covered. Chapter 4, “SharePoint Features and the Solution Framework”—Both new to WSS 3.0, the SharePoint Feature and solution frameworks are covered in great detail in this chapter, as well as a process for automatically creating WSS solution packages on every project build. Chapter 5, “Minimal Publishing Site Definition”—Many users create new WCM sites by using the Publishing Portal template. Unfortunately, this adds quite a bit of unnecessary content to the site. This chapter picks apart the Publishing Portal template and Publishing Features and demonstrates how to create a minimal Publishing Portal template. Chapter 6, “Site Columns, Content Types, and Lists”—Three core components to every WSS 3.0 site—site columns, content types, and lists—are covered in this chapter. Chapter 7, “Master Pages and Page Layouts”—This chapter covers everything you need to know about creating, editing, and leveraging master pages and page layouts within Publishing sites. Chapter 8, “Navigation”—While WSS 3.0’s navigation is founded on the ASP.NET 2.0 navigation provider framework, there are a few SharePoint-specific topics, which are covered in this chapter. Chapter 9, “Accessibility”—If it’s not already, accessibility is becoming an increasingly important topic with regard to Web sites. This chapter explains the different levels of accessibility and discusses some techniques and tools developers can leverage to create sites for users with disabilities. Chapter 10, “Field Types and Field Controls”—Although it’s a WSS 3.0 concept, field types and field controls are covered in this chapter in the context of a Publishing site. This includes creating custom field types with custom values types and controls, as well as custom field controls that leverage existing field types. Chapter 11, “Web Parts”—This chapter covers creating custom Web Parts and some advanced topics related to custom Web Part development, such as Editor Parts, customizing the Verbs menu, and leveraging asynchronous programming techniques. This chapter also covers the three Publishing-specific Web Parts and some advanced customization and styling options of the Content Query Web Part. Chapter 12, “Leveraging Workflow”—The Windows Workflow Foundation, part of the .NET Framework 3.0, is fully leveraged by WSS 3.0 and MOSS 2007. This chapter explains how to create custom workflows using Visual Studio and leveraging InfoPath Web-rendered forms. Chapter 13, “Search”—Every content-centric site needs a robust search offering. This chapter explains the different components of MOSS search, as well as many customization opportunities such as modifying the search results. Chapter 14, “Authoring Experience Extensibility”—While the authoring experience in Publishing sites is quite robust, at times developers need to extend this offering for specific content owner requirements. This chapter covers this, including customizing the Page Editing Toolbar and the Rich Text Editor HTML field control. Chapter 15, “Authentication and Authorization”—This chapter covers everything you need to know about the ASP.NET 2.0 authentication provider model SharePoint fully leverages. Chapter 16, “Implementing Sites with Multiple Languages and Devices”—This chapter covers the topic of maintaining sites that need to offer their content in multiple languages, as well as developing custom Web Parts that are multilingual aware. Chapter 17, “ContentDeployment”—A common request for larger content-centric Web sites is to have an internal authoring environment for content and then push the changed content out to a destination site, either in an organization’s DMZ or at a co-location facility. This chapter describes the content deployment capability in MOSS designed to handle such business requirements. Chapter 18, “Offline Authoring with Document Converters”—While MOSS 2007 Publishing sites offer a very robust Web-based content authoring experience, SharePoint provides a way to author content offline using tools such as Microsoft Word or InfoPath. This chapter explains what you need to know about configuring the document converter infrastructure and creating custom document converters. Chapter 19, “Performance Tips, Tricks, and Traps”—Internet-facing content-centric sites built on the SharePoint platform need to be designed and developed with performance in mind. This chapter provides numerous guidelines and tips that developers can leverage to create the most performant sites. Chapter 20, “Incorporating ASP.NET 2.0 Applications”—SharePoint (both WSS 3.0 and MOSS 2007) is not an end-to-end solution but an application platform. While it provides a significant amount of functionality out of the box, developers can leverage this platform in building custom applications. This chapter discusses some techniques that can be used for such tasks. One approach book takes is not to dwell on the more common minutia of creating projects in Visual Studio, or the huge topics of core Windows SharePoint Services (WSS) 3.0 development or SharePoint administration. These topics warrant their own books, and throughout this book you will find recommended resources for these topics. This book does cover some subjects that have their roots in WSS, but they are presented within the context of a Publishing site. Finally, this book approaches every topic of implementation from the perspective of SharePoint customization and SharePoint development. While one implementation may seem to be better than the other, it takes no position on either, as the goal is to simply educate readers about the advantages and disadvantages of each. These concepts are defined in Chapter 2, “Windows SharePoint Services 3.0 Development Primer.” This book is also available as part of the 4-book SharePoint 2007 Wrox Box (ISBN: 0470431946) with these 4 books: Professional SharePoint 2007 Development (ISBN: 0470117567) Real World SharePoint 2007 (ISBN: 0470168358) Professional Microsoft SharePoint 2007 Design (ISBN: 047028580X) Professional SharePoint 2007 Web Content Management Development (ISBN: 0470224754) |
| content management job description: Effective Communications in easy steps Nick Vandome, John McVey, 2012-07-06 We all communicate, every day, all of the time. So why can communications go so wrong in the workplace? Sometimes it is because the wrong methods are used at the wrong times, and sometimes it is because the communications process becomes too complicated and bogged down in corporate jargon. Effective Communications in easy steps offers clarity in the world of corporate communications. There is no blue-sky, synergy-based, customer-centric thinking here; just informed, clear, practical and common sense advice on how to use communications to actually get the right message across to the correct audience. Written by two communications experts, with over 25 years experience between them, the book will show you how to: Create a practical Communications Strategy that worksUnderstand how, and why, to evaluate your strategyBuild and maintain websites that keep deliveringUnravel the mysteries of social mediaExplode the myths about communications at workGet your message across using the right channel to engage your audience. Communications in the workplace should be a simple thing and, with Effective Communications in easy steps to guide you, it really can be. |
| content management job description: The Community Manager's Playbook Lauren Perkins, 2015-01-05 Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape. |
| content management job description: SilverStripe Ingo Schommer, Steven Broschart, 2010-03-18 This is the Official Guide on the award-winning SilverStripe programming framework, authored by the creators of the open source CMS. SilverStripe is a robust and flexible website content management system (CMS) tightly integrated with an application framework. It is open source and embraces modern system architecture and agile development methodologies. Intermediate developers can implement powerful websites and web-applications quickly and customize them to their individual needs. The award-winning PHP5/MySQL-based system saves not only time and nerves for techies, but also features a straightforward interface which is a joy to use for non-technical content-authors. This Guide helps you to: Get started with SilverStripe: Learn the architecture and usability principles that underpin SilverStripe’s modern approach. Then go through the technical requirements, the installation process, and useful tools for your daily work. Learn the CMS: Practical examples show you how to use the CMS as a content author, and how to manage content, images, documents, and forms without technical knowledge. Administrators learn how to set up permissions and security groups. Develop a custom application: Use MVC and other modern design patterns to create well-structured, object-oriented PHP code and concise template markup. Let the authors walk you through creating an interactive recruitment website as practical example project. Extend through clean code and modules: Understand how SilverStripe is built on modularity and how this empowers you to build plugins and core extensions in an elegant, maintainable fashion. Use SilverStripe professionally: In-depth topics on internationalization, security, unit testing, caching, multi-page forms, and web services APIs ensure that you can build world-class websites. |
| content management job description: Encyclopedia of Information Science and Technology Mehdi Khosrow-Pour, Mehdi Khosrowpour, 2009 This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology--Provided by publisher. |
| content management job description: Strategic Human Resource Management in Health Care Grant T. Savage, Myron D. Fottler, Naresh Khatri, 2010-07-27 Strategic management of HR in health care is important in delivering high-quality patient care. This volume of Advances in Health Care Management which focuses on Human Resource Management aims to explore the strategic role that HRM can play in delivering high quality and affordable health care. |
| content management job description: Microsoft Content Management Server 2002 Bill English, 2004 Content Management Server (CMS) is fast becoming a vital content-management tool that helps administrators and developers handle the ever-increasing amount of content on their Web sites. However, an authoritative source of product information has been missing...until now. |
| content management job description: Web Project Management Ashley Friedlein, 2001 This text teaches prject managers everything they need to build a commercial web site from concept to launch. It teaches web managers how to organize and put tpgether a team, develop goals, manage budgets and schedules and overcome pitfalls. |
| content management job description: The Content Strategy Toolkit Meghan Casey, 2023-05-11 In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content.—Gerry McGovern, CEO, Customer Carewords This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice |
| content management job description: The Fundamentals of Creative Photography David Präkel, 2010-09-22 Prakel's work offers a comprehensive introduction to the world of applied creative photography. It explores the basic principles that underpin photography, and guides the reader though the practical considerations involved in executing the perfect shot. |
| content management job description: Using Drupal Angela Byron, 2009-05-15 Choosing and configuring modules to build dynamic Websites--Cover. |
| content management job description: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Joe Pulizzi, 2015-09-04 “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written. -Jay Baer, New York Times bestselling author of Youtility The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves! -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy. -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling. -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model. -John Lee Dumas, Founder, EntrepreneurOnFire The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint. -Scott Stratten, bestselling author and President of UnMarketing Inc. Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort! -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners |
| content management job description: Competing with Knowledge Angela Abell, Nigel Oxbrow, 2006-04-28 Knowledge management (KM) is probably the first major management trend to identify information and its management as a crucial element in the success of an organization. In order for information professionals to participate fully in KM initiatives, or to be able to take advantage of the concept to improve the effective application of their skills, both the professionals and management need a good understanding of the KM approach and the information related roles within that framework. This book focuses on the potential role of the information professional in the KM environment and, using plenty of case studies, considers: the knowledge context - creating knowledge based environments in a range of sectors powering information: the role of information skills in KM. Readership: This book will make topical reading not only for those seeking career development through KM but for all information professionals wondering exactly what it is and how it will affect their work. LIS graduates and postgraduates will also be potential readers. Published in association with TFPL Ltd TFPL Ltd have been researching KM since 1996 and have monitored developments in Europe and the USA. They have recently completed an international research project looking at the skills required for the successful implementation of knowledge management. |
| content management job description: Records Management For Dummies Blake Richardson, CRM, 2012-09-18 Here's what you should know to manage data records efficiently With proper electronic data management, your business can lower costs, improve efficiency, eliminate duplication, and be protected in the event of a lawsuit. This book provides an overview of records management solutions and implementation strategies in plain, non-technical English. Step-by-step instructions show you how to begin managing records and information and how to maintain the program once you have it established. Sample forms for inventory, scheduling, and necessary documentation are also available on the companion website. Electronic records management offers cost savings, greater efficiency, and protection in case of legal action; this book gets you started on an effective data management system This plain-English guide helps you determine what constitutes a record, shows you how to inventory records and create an efficient way to file both electronic and paper copies, and explains how to create a retention schedule Walks you through switching to electronic record-keeping, what to look for in a records management system, implementing best practices, ensuring that your system will stay current, and using the system effectively Helps you assure that the destruction of any sensitive information is conducted and documented correctly Records Management For Dummies helps your business save money and improve efficiency with effective electronic records management. |
| content management job description: The Intranet Management Handbook Martin Scott White, 2011 This is the first book to offer practical advice on intranet management, based on the work of the author as an intranet consultant over the past fifteen years. Key areas include: managing intranets: opportunities and challenges defining user requirements making a business case developing a content strategy enhancing collaboration managing technology specifying and selecting software using Microsoft SharePoint for intranets operational planning establishing the intranet team managing intranet projects evaluating risks enhancing the user experience marketing the intranet measuring user satisfaction creating the governance framework writing an intranet strategy intranets and information management. An appendix offers guidelines for social media use. Readership: Information professionals involved in the development of an intranet for their organization, managers with responsibility for internal communications, personal management, risk management, information management and information technology. |
| content management job description: Performance Management 5e Ebook Aguinis, 2022-02-08 |
| content management job description: Performance Management For Dummies Herman Aguinis, 2019-05-29 Implement best-in-class performance management systems Performance Management For Dummies is the definitive guide to infuse performance management with your organization's strategic goals and priorities. It provides the nuts and bolts of how to define and measure performance in terms of what employees do (i.e., behaviors) and the outcome of what they do (i.e., results) —both for individual employees as well as teams. Inside, you’ll find a new multi-step, cyclical process to help you keep track of your employees' work, identify where they need to improve and how, and ensure they're growing with the organization—and helping the organization succeed. Plus, it’ll show managers to C-Suites how to use performance management not just as an evaluation tool but, just as importantly, to help employees grow and improve on an ongoing basis so they are capable and motivated to support the organization’s strategic objectives. Understand if your performance management system is working Make fixes where needed Get performance evaluation forms, interview protocols, and scripts for feedback meetings Grasp why people make some businesses more successful than others Make performance management a useful rather than painful management tool Get ready to define performance, measure it, help employees improve it, and align employee performance with the strategic goals and priorities of your organization. |
| content management job description: Expanding a Digital Content Management System Magan H. Arthur, 2013-10-08 Building large integrated content management systems is a daunting task and there is little guidance for the implementation process for the mid-level manager. There are thousands of home grown or old standalone systems in need of upgrading and expanding to keep up with the growing challenge of digital media. This book allows the non-technical executive to understand the key concepts and issues. It covers the technical process and business aspects of expanding a system. |
| content management job description: User-Centered Design Stories Carol Righi, Janice James, 2010-07-27 User-Centered Design Stories is the first user-centered design casebook with cases covering the key tasks and issues facing UCD practitioners today. Intended for both students and practitioners, this book follows the Harvard Case study method, where the reader is placed in the role of the decision-maker in a real-life professional situation. In this book, the reader is asked to analyze dozens of UCD work situations and propose solutions for the problem set. The problems posed in the cases cover a wide variety of key tasks and issues faced by practitioners, including those related to organizational/managerial topics, UCD methods and processes, and technical/ project issues. The benefit of the casebook and its organization is that it offers new practitioners (as well as experienced practitioners working in new settings) valuable practice in decision-making that cannot be obtained by simply reading a book or attending a seminar. - The first User-Centered Design Casebook, with cases covering the key tasks and issues facing UCD practitioners today. - Each chapter based on real world cases with complex problems, giving readers as close to a real-world experience as possible. - Offers the things you don't learn in school, such as innovative and hybrid solutions that were actually used on the problems discussed. |
| content management job description: Digital Marketing Dave Chaffey, Fiona Ellis-Chadwick, 2019-02-05 Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. |
| content management job description: Handbook of Technical Writing Gerald J. Alred, Charles T. Brusaw, Walter E. Oliu, 2011-10-21 Combining guidance for writing over 40 typers of professional documents with thorough coverage of grammar, usage, and style, the Handbook of Technical Writing functions as both a writer's handbook and a complete guide to technical communication. It provides quick access to hundreds of topics and scores of sample documents and visuals. [publisher's note] |
| content management job description: The Job Analyzer: BLR's Complete Guide to Analyzing, Evaluating, Pricing & Writing Jobs , |
| content management job description: Information Development JoAnn T. Hackos, 2007-01-29 A revolutionary new resource that brings documentation product management ideas up to date The 1994 bestselling classic Managing Your Documentation Projects set the industry standard for technical documentation. However, since then, much has changed in the world of information development. With this new title, JoAnn Hackos looks beyond the structured project of the 1980s and 1990s. Instead, she focuses on the rapidly changing projects of the 21st century and addresses how to introduce agile information development without neglecting the central focus of planning information design and development around the needs of information users. As an information-development manager, you are expected to reduce costs and project time, do more work with fewer resources and less money, and increase the value of the information you deliver. Recognizing this, Hackos has carefully designed this book to help you do precisely that. She helps you make strategic decisions about information development and directs the discussion of project management toward smarter decision-making. An update of the original 1994 Information Process Maturity Model (IPMM) presents you with a method by which you can compare the state of your organization to others, evaluate your current status, and then consider what is necessary in order to move to the next level. Information Development offers a completely new look at best practices for all phases of the document development lifecycle, including: Managing a corporate information portfolio Evaluating process maturity Partnering with customers and developing user scenarios Developing team effectiveness and collaboration Planning and monitoring information projects Managing translation and production Evaluating project performance Managing for quality, efficiency, and cost-effectiveness The companion Web site includes electronic versions of the templates and checklists featured in the book. Wiley Technology Publishing Timely. Practical. Reliable. Visit our Web site at www.wiley.com/compbooks/ |
| content management job description: Marketing Strategy Robert W. Palmatier, Shrihari Sridhar, 2020-12-31 Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design |
| content management job description: Enterprise Content Management with Microsoft SharePoint Christopher Riley, Shadrach White, 2013-11-15 Solve your content management problems efficiently with Microsoft SharePoint Meet the challenges of Enterprise Content Management (ECM) head on, using rich ECM features in SharePoint 2013. Led by two ECM experts, you’ll learn how to build a solid information architecture (IA) for managing documents, knowledge, web content, digital assets, records, and user-generated content throughout your organization. With examples and case studies based on the authors’ real-world experience, this practical book is ideal for CIOs, marketing executives, project managers, and enterprise architects. Discover how to: Design a scalable, easy-to-use content management repository Build an ECM team with specific project governance roles Gain stakeholder support for project and change management Foster user adoption by clarifying general IA concepts Organize content using SharePoint records management tools Configure content types, managed metadata, and site settings Examine processes for managing paper-driven vs. digital content Apply best practices for deploying SharePoint ECM features Support risk management and compliance regulations |
| content management job description: Microsoft SharePoint 2010 Sahil Malik, 2010-07-30 This book provides a fresh take on Microsoft’s premier collaboration solution. A critical resource if you’re developing on the SharePoint platform, this book features a complete focus on the new features and capabilities of SharePoint 2010. Through a thorough treatment of sites, web parts, data management, portal solutions, and business intelligence capabilities, you’ll appreciate author Sahil Malik’s concise yet highly readable text. With this book, you’ll gain intermediate-level guidance for designing and deploying exciting business solutions based on Microsoft SharePoint 2010. |
| content management job description: Careers in Marketing Eric Siebert, 2016 'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job.-Publisher description. |
| content management job description: Digital Asset Management Elizabeth Keathley, 2014-03-31 Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos is for those who are planning a digital asset management system or interested in becoming digital asset managers. This book explains both the purpose of digital asset management systems and why an organization might need one. The text then walks readers step-by-step through the concerns involved in selecting, staffing, and maintaining a DAM. This book is dedicated to providing you with a solid base in the common concerns, both legal and technical, in launching a complex DAM capable of providing visual search results and workflow options. Containing sample job models, case studies, return on investment models, and quotes from many top digital asset managers, this book provides a detailed resource for the vocabulary and procedures associated with digital asset management. It can even serve as a field guide for system and implementation requirements you may need to consider. This book is not dedicated to the purchase or launch of a DAM; instead it is filled with the information you need in order to examine digital asset management and the challenges presented by the management of visual assets, user rights, and branded materials. It will guide you through justifying the cost for deploying a DAM and how to plan for growth of the system in the future. This book provides the most useful information to those who find themselves in the bewildering position of formulating access control lists, auditing metadata, and consolidating information silos into a very new sort of workplace management tool – the DAM. The author, Elizabeth Ferguson Keathley, is a board member of the DAM Foundation and has chaired both the Human Resources and Education committees. Currently Elizabeth is working with the University of British Columbia and the DAM Foundation to establish the first official certificate program for Digital Asset Managers. She has written, taught, and been actively a part of conferences related to the arrangement, description, preservation and access of information for over ten years. Her ongoing exploration of digital asset management and its relationship to user needs can be followed at her homepage for Atlanta Metadata Authority : atlantametadata.com. |
| content management job description: E-doc , 2006 |
| content management job description: Emarketing Excellence Dave Chaffey, PR Smith, 2013-03-05 This new edition provides a practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This fully updated text keeps students and marketers alike updated with the changes in this dynamic and exciting field and helps you create effective and up-to-date customer-centric e-marketing plans |
| content management job description: The 24-Hour Rule and Other Secrets for Smarter Organizations Adrienne Bellehumeur, 2023-03-07 How do we change our focus from what we KNOW to what we DO with what we know? Convert your abstract ideas, plans, and proprietary knowledge into purposeful action with an innovative six-step approach proven to solve your business problems and strengthen your workflow. It’s one thing to have a great idea—but it’s an entirely different thing to actually bring that idea to life. Consultant Adrienne Bellehumeur’s purposeful practices are your key to capturing our collective brains’ bounty—and to pull the most power from even the simplest of actions. In The 24-Hour Rule and Other Secrets for Smarter Organizations, Bellehumeur draws on the fields of productivity, knowledge management, and design thinking to form what will soon become your and your team’s greatest work superpower. At the heart of Bellehumeur’s six-steps of Dynamic Documentation is the “24-Hour Rule,” a reminder that actionable items—like to-dos, deadlines, feedback, and observations—need to be written down and shared with others. Without embracing documentation—and other memorable secrets like “The Skill Stack Solution” and “The Groundhog Trap,”—our greatest plans and hoped-for solutions will easily slide into oblivion. What’s more, Bellehumeur’s Dynamic Documentation is a “zen” approach to information management, making documentation accessible, doable, and even appealing. Not only will this refreshingly simple guide equip you with an array of practical tools, it will also bring real joy to your everyday work activities. |
| content management job description: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| content management job description: Digital Marketing Excellence Dave Chaffey, PR Smith, 2017-03-31 Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation. |
| content management job description: Template-based Management Uwe G. Seebacher, 2020-10-29 The Template-based management (TBM) approach has been used since 2003 across the world in diverse contexts. It has evolved hand-in-hand with the evolution of business: Agile, Blueprints, Canvas, Design Thinking, or Kanban are only few of the many current concepts based on the approach. This book expands and upgrades the author's 2003 book 'Template-driven Consulting' (Springer) by tracing this evolution and offering the current state-of-the-art to practitioners. TBM combines structure and method: pre-structuring diverse processes, it helps to present complex activities and procedures in a simple, clear, and transparent manner and then implement them. The use of TBM ranges from conception or creative work in agencies to designing organizations and strategies, planning and monitoring initiatives and projects, to innovation management and optimizing cost structures, processes, or entire departments and divisions. The book also demonstrates how successful organizations use TBM to methodically and structurally apply the internal know-how in a cost and time-optimal way for attaining sustainable business success. Readers will learn to apply and use TBM, identify its importance, and benefit from a variety of case studies that illustrate the application and use for the entire business and management practice. |
| content management job description: Information Services Today Sandra Hirsh, 2018-03-02 This second edition of Information Services Today: An Introduction demonstrates the ever-changing landscape of information services today and the need to re-evaluate curriculum, competency training, and one’s personal learning network in order to stay abreast of current trends and issues, and more significantly, remain competent to address the changing user needs of the information community. Specifically, the book • provides a thorough introduction, history, and overall state of the field, • gives a diverse and global perspective of what it means to be a library and information professional today, • addresses why information organizations and information and technological literacy are more important today than ever before, • discusses how technology has influenced the ways that information professionals provide information resources and services in today’s digital environment, • highlights current issues and trends and provides expert insight into emerging challenges, innovations, and opportunities for the future, and, • identifies career management strategies and leadership opportunities in the information profession. The new edition features chapter updates to address changes in information services, introducing new topics such as strategic planning, change management, design thinking, advocacy, and data management and analysis, and includes new contributing authors. The book begins with an overview of libraries and their transformation as information and technological hubs within their local and digital communities. It covers the various specializations within the field – emphasizing the exciting yet complex roles and opportunities for information professionals in a variety of information environments. With that foundation in place, it presents the fundamentals of information services, delves into management skills needed by information professionals today, and explores emerging issues related to the rapid development of new technologies. The book addresses how libraries and information centers serve different kinds of communities, highlighting the unique needs of increasingly diverse users and how information organizations and information professional’s work to fulfill those needs. This book provokes discussion, critical thinking, and interaction to facilitate the learning process. The content and supplemental materials – discussion questions, rich sets of online accessible materials, multimedia webcast interviews featuring authors from this book discussing the trends and issues in their respective areas, and chapter presentation slides for use by instructors – give readers the opportunity to develop a deeper understanding of and engagement with the topics. Additionally, this book recognizes the broad range of environments that people with Master of Library and Information Science (MLIS) degrees work in, which include both libraries and other information environments. Thus, this book does not only focus on libraries, but instead encompasses ALL kinds of information organizations. |
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