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| content marketing for law firms: Content Marketing for Lawyers Michele Ruiz, 2016-01-18 To fully leverage the power of social media for your legal marketing you need one indispensable ingredient: Content Need to attract more clients? Want to be a top-referred lawyer? Struggling with billing time and business development? Imagine growing your book of business--wihout leaving your office! With the ease of today's technology, social media platforms, and content marketing, it's not that hard. It's simply a mindshift and the right kind of know-how Here's the best part: Using the secrets of top journalist, you can easily and effectively create compelling content like a pro. YOU'LL LEARN HOW TO: Get your message to your target clients is is an understandable and engaging way so you become THE trusted, preferred and referred attorney Easily create attention-grabbing content your target clients need Stand out among the plethora of other firms In the marketplace Use branded content like blogs, videos, eBooks, Slideshares, Case Studies, White Papers, Webinars/Webcast, Podcast, Photos, Virtual Educational Events and more to attract more clients Implement time-saving strategies that won't take away from your billable hours Engage your social media savvy clients to increase your client retention rates Avoid marketing missteps and top mistakes lawyers make when using social media |
| content marketing for law firms: The SEO Blueprint David Krevitt, Ryan Stewart, 2020-02-26 Rank in Position 1, Increase Revenue, Crush CompetitionIf you can rank your website 1st in Google, your business make more money.But you already know that...otherwise you wouldn't be here.We've been in the same spot as you, when we've done everything we can to rank well, but there always a few sites that we just can't seem to outrank.What if you knew exactly what you needed to do to beat them? How can we promise you these amazing results?After 10 years of doing SEO for clients, author Ryan Stewart's agency (WEBRIS) was acquired.Why?The agency was an attractive asset because of its uncanny ability to deliver the highest quality SEO services across hundreds of websites and get results every time.Read that last sentence again...GET RESULTS EVERY TIME.And in The SEO Blueprint, he's literally giving you their success formula!Here's what you'll learn inside The SEO Blueprint: The types of keywords you should try to rank first (follow this and you'll make money faster) How competitors can help any page rank for MORE keywords The type of page you should NEVER build links to (this will save you money, and possibly avoid disaster!) How to know exactly what type of content to write so that search engines love every time page you write How to audit your site for hidden problems & what to do when you find them Why Google may never rank your content (even though it's brilliant!) Which of your site's pages have the most potential (& which you shouldn't waste your time on) The 15 errors that can ruin any chance of your site seeing page 1, and how to fix them fast How to know if a keyword is worth going after (this will save you tons of lost time, effort & money) How to structure your website properly (this will help you win those massive head keywords) And much more! Plus a FREE goody bag with everything you need to run a website like a boss!Aside from the years of SEO experience packed into this book, you'll also get free access (FOREVER) to the tools & templates we use to make SEO campaigns so much easier to run.Imagine how much of an edge over your competitors all this will give you...Take action to start ranking your site better today, scroll up, and buy The SEO Blueprint now! Editorial reviewsI've been working in the SEO industry for 10+ years - this is by far the best book on subject that I've read.Brent Carnduff, Amazon.com This guy is legit. Save yourself 1000 hrs of study by picking up this gem.Cole L, Amazon.com What Ryan has created is a step by step no nonsense process on how to do SEO from the ground up. I already knew how to do SEO in bits and pieces, but Ryan really helped me to put everything together.Stephen, Amazon.com Easy read, well written and insightful. I don't have a ton of SEO experience so this book has been helpful.Pamela P, Amazon.com This book isn't all talk - there are real actionable processes and templates.Trevor Stolber, Amazon.com |
| content marketing for law firms: Best Practices in Law Firm Business Development and Marketing Deborah Brightman Farone, 2019 Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special Think Pieces from some of the nation's leading experts in legal marketing. |
| content marketing for law firms: Model Rules of Professional Conduct American Bar Association. House of Delegates, Center for Professional Responsibility (American Bar Association), 2007 The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts. |
| content marketing for law firms: The Ultimate Content Marketing Playbook for Professional Firms Spotlight Branding, 2021-09-30 Are you frustrated with your marketing? Do you want to increase the number of referrals you're getting? Would you like to reduce your dependence on search engines? If you answered yes to any of those questions, this book is for you. The Ultimate Content Marketing Playbook for Professional Firms is designed to help lawyers and other professionals build a marketing strategy centered on content that will help them increase referrals, attract the right clients/customers, elevate your reputation as the expert, and more! Stop spinning your wheels in a seemingly endless cycle of marketing frustration. Open up this playbook and put the strategies contained inside to work for your business. |
| content marketing for law firms: Business Development for Lawyers Sally J. Schmidt, 2006 Whether you’re launching a practice or trying to expand your book of business, this new guide gives you the help you seek. From developing a reputation to developing relationships, from retaining existing clients to generating new business, Business Development for Lawyers: Strategies for Getting and Keeping Clients examines all the available techniques, providing you with the expert insights and practical tips you need to make them work for you. You’ll learn how to write for publications, make effective presentations, network, handle the media, get results from participating in conferences and social events, follow up with contacts, build relationships with referral sources, close the deal with prospective clients, and more. This new book from a leading law firm marketer and consultant is an excellent starting point for anyone developing a personal marketing plan or for the lawyer who wants to improve personal marketing and business development skills |
| content marketing for law firms: Everyday Public Relations for Lawyers Gina Rubel, 2019-08-31 Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach. |
| content marketing for law firms: Law Firm SEO Jason Hennessey, 2021-07-14 If you're a lawyer, competition drives you-but not just in the courtroom. You can't rely on success alone to stand out in today's market. You need an advantage you can depend on, a digital marketing expert or agency you can trust. Unfortunately, without industry knowledge, hiring one is not as simple as trusting your gut or a list of credentials. In Law Firm SEO, Jason Hennessey shares the proven SEO strategies he's used for two decades to earn more than $500 million in new cases for his clients. The world of digital marketing is complex. It's easy to hire the wrong team and lose valuable time and money. Jason shows you how he has reverse-engineered the Google algorithm with practical tools and techniques and without technical complexity. You don't need to be an SEO expert to leverage digital marketing. Whether you're a law student, solo practitioner, senior partner, or marketing director, this book will show you how to take your firm to the next level, increase revenue, and give you the competitive edge you need to stay ahead. |
| content marketing for law firms: Law is a Buyer's Market Jordan Furlong, 2017 Law has become a buyer's market, and it's never going back. Re-envisioning the purpose of law firms and the role of lawyers, Jordan Furlong has designed a transformative client-first law firm that rethinks the business model, culture, service, competitiveness, growth strategies, diversity, and leadership of modern legal enterprises. |
| content marketing for law firms: Articulate Advocate Brian Johnson, Marsha Hunter, 2016-03-01 An advocate may know what to say but is only effective when he or she knows how to be persuasive. Combining fact with know-how to persuade judges, juries, and arbitrator, the book teaches immediately useful techniques such as how to channel the initial adrenaline buzz, grab and hold the fact finder's attention, gesture while speaking, speaking in phrases, and polishing the persuasive style. Based on 25 years of experience from coaching practitioners, this guide integrates cutting edge discoveries in human factors, gesture studies, linguistics, neuroscience, and sports psychology to give litigators a competitive edge. This brand new edition includes all new illustrations and new information on motions, arbitrations, and appeals. |
| content marketing for law firms: The Small Firm Roadmap Sam Glover, Stephanie Everett, Marshall Lichty, 2019-08-30 Let's be honest, traditional small firm law practice is not working very well. Too many small firm lawyers struggle to make ends meet, get clients, meet clients' expectations, or they wrestle with mental health issues or substance abuse. Meanwhile, there is a huge gap between those who need legal help and those who can get it. But it doesn't have to be that way. We can build better firms, be more effective with our clients, enjoy better health and a greater sense of fulfillment, and make a bigger impact on our communities. With the client-centric law firm management model in The Small Firm Roadmap, you'll see that getting started is easier than you think. The team from Lawyerist.com-Aaron Street, Sam Glover, Stephanie Everett, and Marshall Lichty-will help you gain clarity around your career and firm goals and identify successful strategies for starting, managing, and growing a thriving future-oriented law firm. If you're ready to do great work that supports a great life, this book is for you. |
| content marketing for law firms: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Joe Pulizzi, 2013-09-27 Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World. |
| content marketing for law firms: The Clear Word Jack Blanco, 2007-05 The Clear Word lets the power of ancient texts come through today. As the meaning of Scripture becomes more transparent, you see more of Gods grace. His love shines through even in difficult Old Testament passages. The Clear Word has renewed the devotional lives of thousands of people. Let it renew yours. Now available in the popular two-column format with the text in paragraphs. |
| content marketing for law firms: The Role of a CMO at a Law Firm , 2008 The Role of a CMO at a Law Firm is an authoritative, insiders perspective on best practices for successfully marketing lawyers. Featuring marketing executives representing some of the nations top law firms, these experts discuss key strategies for developing a successful marketing team, creating a law firm marketing campaign, executing market research, working with law firm partners, and promoting relationships. These leading executives give tips on establishing benchmarks, developing budgets, and identifying growth strategies. From maximizing client development to executing firm promotions, these experts offer strategies for embracing public relations and corporate communications, understanding the importance of legal insight, and integrating and monitoring practice group priorities. Additionally, these leaders discuss the importance of establishing a market-driven, client focused, and globally competitive firm. The different niches represented and the breadth of perspectives presented enable readers to get inside the minds of some of the great innovative minds of today, as these experienced law firm marketing professionals offer up their thoughts around the keys to navigating an expanding profession. |
| content marketing for law firms: The Lawyer Marketing Book Matt Starosciak, 2017-08-01 The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law. |
| content marketing for law firms: Fame 101 Jay Jessup, Maggie Jessup, 2010 Create, expand, and monetize your own compelling personal brand. Fame 101 is your roadmap to rise above the clutter, get very visible, and cash in on the results--Cover, p. [4]. |
| content marketing for law firms: The Game Changing Attorney Michael Mogill, 2018-10-18 These days, even if you're an outstanding lawyer, you're getting lost in the shuffle. The legal landscape is saturated with over 1.3 million attorneys. In The Game Changing Attorney, marketing expert Michael Mogill teaches actionable strategies to help you break through the noise, gain your ideal client's attention, and land the best cases. |
| content marketing for law firms: Tiger Tactics Ryan McKeen, Billie Tarascio, William Umansky, 2019-02 What is Your Dream? Being a lawyer is difficult. Creating a sustainable and profitable firm that works for you is even harder. Most lawyers never get there. Most lawyers feel stuck in jobs. And many lawyers who choose to work for themselves struggle to make a profit or make any time for their lives. Tiger Tactics is about unlocking your dream. It was written by five lawyers who have individually gone on to create million and multi-million dollar practices. Tiger Tactics is about the stories, the struggles, and the practical advice necessary to thrive in the law practice jungle. Want more access and discussion? Join the Tiger Tactics online community at https: //www.facebook.com/groups/tigertacticsbook |
| content marketing for law firms: The Lawyer's Guide to Marketing on the Internet Gregory H. Siskind, Deborah McMurray, Richard P. Klau, 2007 In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice. |
| content marketing for law firms: Generating Business Referrals Without Asking Stacey Brown Randall, 2018-07-03 “Clear, creative, compelling . . . This book is a must read for anybody who wants to power their business through high-octane referrals.” —Ken Samuelson, Principle, The Morehead Group Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it. Asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals—without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit. With Randall’s system, you can stop wasting time and money marketing to cold leads and stalking would-be clients on social media. And you can start doing what you love most—providing the excellent service that made you go into business in the first place. In Generating Business Referrals Without Asking, you’ll get Randall’s five steps to steady business growth, case studies from business professionals, and a step-by-step roadmap that even the busiest business owner can implement. “Stacey shows you how to unleash a referral explosion by turning your referral strategy on its head . . . You will also learn the steps on how to build a referral generation plan that you can follow for years to come, bringing in more referrals than you can imagine.” —Pat Hiban, New York Times–bestselling author of 6 Steps to 7 Figures |
| content marketing for law firms: Beyond Se Habla Español Liel Levy, Natalie Fragkouli, 2021-06-22 The Hispanic community is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology. In fact, the Hispanic market consists of a vibrant, diverse group of people who encounter an equally diverse mix of legal issues in their daily lives. Like anyone else, they want to be represented by someone who will fight for them. If your law firm is looking to expand, your local Hispanic market offers significant opportunity, but only if you know how to reach it. Learn how to make your firm the best, most relevant choice for the Hispanic community. Discover the most effective digital strategies for reaching this target audience while avoiding your competitors' mistakes. Beyond Se Habla Español provides all the insights you need to build a cost-effective, revenue-generating, competitor-proof marketing strategy for the modern American law firm. |
| content marketing for law firms: The Ultimate Law Firm Associate's Marketing Checklist Fishman Ross, Ross Fishman Jd, 2016-09-20 Do you want to be a rainmaker and control your own destiny? Are you an associate who wants to maximize your chances of developing clients or making partner in a prestigious firm? Or perhaps you're a marketer who wants to help your lawyers succeed. In this unique guidebook, Ross Fishman, a lawyer and award-winning legal marketer, details the tactics to accomplish your goals, step by step, year by year. Using stories, humor, and practical, time-tested tips, Ross shows precisely how associates can build a successful, rewarding career. In these pages you'll discover: * How to become a celebrated market leader, not an anonymous generalist,* The most-efficient path to client development,* How to target clients who share your passions and interests* How to use social media efficiently and effectively* The Top Five things clients want from their lawyers today* How to have more fun throughout your entire career. TESTIMONIALS: Essential reading for every associate at any point in their career! This checklist holds all the secrets; it is marketing nirvana. -Nat Slavin, Principal, Wicker Park Group; Past President, Legal Marketing Association (LMA) This book needs to be in the hands of every associate who wants a successful, rewarding career. Just follow the suggested steps to become the top-tier rainmaker in your firm. This should be a 'best seller.' -Ron Henry, The Garver Group; Past President, Association of Legal Administrators (ALA) |
| content marketing for law firms: Hospitality Law Stephen C. Barth, Diana S. Barber, 2017-04-17 Hospitality Law: Managing Legal Issues in the Hospitality Industry, Fifth Edition takes an applied approach to the study of hospitality law with its touchstone of compliance and prevention. The book is highly pedagogical and includes many interactive exercises and real world cases that help students focus on the practical application of hospitality laws and model their decision process to avoid liability. As a result, this book does look different than others on the market as the legal information contained is carefully selected to specifically correlate with helping students understand how to do the right thing, i.e., it is not a comprehensive book on the laws. Barth immediately helps readers learn about the legalities of situations and work through exercises – both individually and in groups -- to effectively apply them to hospitality management situations. Many instructors teach their course from a very applied perspective, which aligns with Barth’s approach. |
| content marketing for law firms: The Power of a System John Fisher, 2014-01-06 What if you had total control overyour hours and weekends? What if you didn't have toanswer to anyone? What if you took control over your future? When you work for someone else, you don't control your future. Your boss decides how much money you make and how many hours you work. For many, the law is just a job that you do to make ends meet and pay the bills. It's time to change that It's not just about work and money. It's about loving what you do and looking forward to coming to work. It's about spending time with your family and living a fun life. It's time you make the rules For the first time, you have in your hands the technical, managerial and entrepreneurial secrets to running a multi-million dollar law firm. Tried and true methods for managing and growing the injury law firm of your dreams is now in your hands--precise methods that, when applied, will slowly but surely grow your law firm into an asset that serves your ideal lifestyle. Who said you have to be a slave to your law practice? IT'S TIME TO BREAK ALL OF THE RULES so you have the one thing that all lawyers should seek: autonomy to live life on your terms. THE POWER OF A SYSTEM Torts, contracts, constitutional law...you got your fill in law school of theoretical concepts that you need to pass the bar exam. But then a funny thing happened, you got out of law school, opened your new law firm and you realized something--no one ever taught you how to run your own law firm in law school. Suddenly, you're on your own with fancy new letterhead, a few clients and not much else. Your dusty law school books aren't much help. It's great to have your book smarts and fancy law degree but how do you pay the bills every Friday when your staff wants their paycheck? You pull your hair out wondering how you got yourself into this mess. This book was written for you. You are not alone. Yes, others have done the same thing before you and believe it or not, there are tried and proven recipes for success. Instead of fumbling around like the other lawyers in your town and just waiting for your phone to ring with your next case, you study the recipe and principles for a big-time injury law firm and little by little you begin implementing systems into your new law firm. You have in your hands tried and proven systems for the injury law firm of your dreams. It's not just the technical aspects of running your own law firm, but the managerial and entrepreneurial principles that you must have to keep a constant stream of new cases and clients coming down the pipe. And no, these are not law school theoretical concepts but the technical, managerial and entrepreneurial how to steps that have been tried and tested over years of trial and error. You won't find a book like this in your law school library...or anywhere else. Law school's out--no more time for theoretical concepts--it's time to get bills paid, move cases to trial, start making money and begin living life on your terms. All royalties from the sale of this book are donated to Doc to Dock, Inc., an amazing nonprofit organization based in New York that collects unused and unwanted medical supplies from around the country and ships them to hospitals and clinics in impoverished Third World nations in Africa and Haiti. Every day tons of unused medical supplies and equipment are incinerated or tossed into landfills in the U.S. Rather than letting the unused medical supplies go to waste, Doc to Dock, Inc. collects the donated medical supplies consisting of basic medical devices such as catheters and ultrasound machines, and transports them to developing countries where they are needed the most. Doc to Dock, Inc. has provided shipments to 18 different countries in the poorest regions of sub-Saharan Africa and has made a huge difference in preventing very curable and basic illnesses that are often life-threatening in Africa due to their lack of medical supplies. |
| content marketing for law firms: Content Marketing and SEO for Law Firms John McDougall, 2020 Other law firms are getting great leads from digital marketing and you can too!Content Marketing and SEO for Law Firms is an accessible guidebook to improve your bottom line by making your legal marketing tactics work seamlessly together. You'll find essential tips and advice on digital strategy, SEO, paid search, social media marketing, analytics, public relations, conversion optimization, blogging, content, local search, mobile and email marketing. |
| content marketing for law firms: Marketing Rebellion Mark W. Schaefer, 2019-02 Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results |
| content marketing for law firms: Renegade Lawyer Marketing Benjamin W. Glass, Word Association Publishers, 2015 |
| content marketing for law firms: The Client-Centered Law Firm Jack Newton, 2020-01-28 The legal industry has long been risk averse, but when it comes to adapting to the experience-driven world created by companies like Netflix, Uber, and Airbnb, adherence to the old status quo could be the death knell for today's law firms. In The Client-Centered Law Firm, Clio cofounder Jack Newton offers a clear-eyed and timely look at how providing a client-centered experience and running an efficient, profitable law firm aren't opposing ideas. With this approach, they drive each other. Covering the what, why, and how of running a client-centered practice, with examples from law firms leading this revolution as well as practical strategies for implementation, The Client-Centered Law Firm is a rallying call to unlock the enormous latent demand in the legal market by providing client-centered experiences, improving internal processes, and raising the bottom line. |
| content marketing for law firms: Strategic Planning for Law Firms STERLING, 2018-11 A workable, real-world strategic planning process that can be used in any firm. |
| content marketing for law firms: Valuable Content Marketing Sonja Jefferson, Sharon Tanton, 2013-01-03 *Community Choice Winner of the 2014 Small Business Book Awards* Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts. |
| content marketing for law firms: The Modern Law Firm: How to Thrive in an Era of Rapid Technological Change Heinan Landa, 2020-04-12 Not all law firms will survive the tumult headed their way.Over the past three decades, the legal industry has been turned upside down. Increasingly rapid advances in technology have radically changed everything about the way law firms operate-from attracting and retaining clients, to researching relevant case law, collaborating with colleagues, and filing documents. With competition coming not just from other traditional law firms but also from online legal services, it's more important than ever to differentiate your firm in a crowded marketplace. Yet the majority of firms continue down the path of business as usual despite the whirlwind of change roaring outside their windows.Will your firm be blindsided by the threats at hand and pay the price in lost business, lost talent, and lost revenue? Or will you face these threats head-on and learn how to turn them to your advantage so you can not just survive, but thrive?If you'd prefer the latter, this book is your comprehensive, actionable roadmap for navigating this new landscape. Let's dive in! |
| content marketing for law firms: How to Perform the Ultimate Local Seo Audit Casey Meraz, 2014-11-17 Ranking in Google's local results can be a difficult task. There are a lot of best practices to follow. If you're not doing the best in every area then your competition has a better chance of beating you in the rankings. That is why I developed The Ultimate Local SEO Audit. This book is your blueprint of every line item you need to review and fix on your website, your local listing, and even off page ranking factors. This book was written with a simple easy to use format which will show you what problems you're addressing, the desired outcome, and how to do it. It's written in a step by step guide that also corresponds to a Google Doc spreadsheet which will allow you to easily hit the ground running with an audit. Instead of focusing on the pie in the sky this is a practical book and covers specifically the areas you have control over. See What People Are Saying About The BookAmazingly awesome, ultimately complete. Wow Casey, great work! I'm sure this will be used over and over again by many. - Linda Buquet, Owner of Local Search Forum Wow. Comprehensive resource. Great for business owners that do their own seo. Thanks for all of the hard work put in. - Evan Guthrie The 8 Phases We Cover in this BookPhase 1 Google My Business Page Optimization Phase 2: Website and landing page optimizationPhase 3: Citations auditPhase 4: Organic penalty analysis and link auditPhase 5: Reviews Analysis Phase 6: Social Audit Phase 7: Competition Analysis Phase 8: Developing an on-going strategy Which Results Will This Help You WithThis book is specifically geared towards Google local results (Previously known as Google Places, Google Plus Local, etc.). This book is based off Casey Meraz's Moz.com guide tilted the same. |
| content marketing for law firms: The Legal Marketing Fastlane Jan Roos, 2017-02-13 Do you know where your next client is coming from? What about your first client next month? You could spend years and tens of thousands of dollars trying out every marketing channel that screams for your attention. But if you know where to look there is a client 'vending machine' that some of the top practices have been using in the most competitive markets in the country. It even works for small and solo practices with a few hundred dollars to spend! It's called PPC lead generation and it combines the power of search advertising, conversion rate optimization and analytics to create a client generating machine that can work for you every day to win the clients looking for your services. This is NOT another marketing book showing you how to make a feel good game plan. Inside you'll learn: -The exact steps to set up your own PPC lead generation system that brings clients looking for YOU directly to your phone or inbox -The tools and platforms big law firms and the pros use -The pitfalls to avoid that leave some firms penniless in the dust Harness the power of PPC lead generation to take control of your practice's growth today. |
| content marketing for law firms: The Essential Associate JAY. HARRINGTON, 2018-03-22 The Essential Associate is for young lawyers who aspire to grow, succeed, and advance on a partnership track at a law firm. It addresses the dual imperatives that young lawyers must grapple with: becoming an excellent lawyer and developing a book of business. Building mastery as a lawyer and building a book of business both take a long time. No longer can young lawyers sit back and wait for opportunities. But never before have more tools and resources been available that allow entrepreneurial-minded lawyers to stand out and succeed. From attorney, coach, and legal marketing expert Jay Harrington, The Essential Associate is a step-by-step guide that helps young lawyers, and law students preparing for a career in the law, not just survive, but thrive in today's competitive law firm environment. It includes insights from dozens of successful lawyers at firms across the country, general counsel at Fortune 500 companies, and top consultants to the legal industry. The Essential Associate has been praised by successful lawyers at law firms of all sizes. Foley & Lardner partner William McKenna calls it, A must-read for every new Biglaw associate and, for that matter, young associates at every size firm. McKenna believes that, If every young associate reads this book within the first six months of beginning practice, and put its lessons to work in their daily practice, their careers will benefit immeasurably. The Essential Associate is an indispensable tool for any young lawyer hoping to achieve success in today's competitive legal marketplace. PRAISE FOR THE ESSENTIAL ASSOCIATE Jay Harrington's insights on how to become an Essential Associate are spot on. He provides practical advice on what action steps to take to succeed in becoming a valuable team member and a better lawyer. Brian McCarthy, Managing Partner L.A. Office, Skadden, Arps, Slate, Meagher & Flom Jay has been there, done it, and learned from it. His gift is succinctly communicating his and others' lessons learned. An enjoyable read that will help you succeed. Scott Wolfson, Partner at Wolfson Bolton The Essential Associate is a must-read for anyone starting a legal career or hoping to take their career to the next level. It's highly practical, and brimming with concrete advice from high-performing law firm partners on the qualities they are looking for in young lawyers. The first step to a successful legal career is graduating from law school. The next is reading The Essential Associate. Felicia Perlman, Partner at Skadden, Arps, Slate, Meagher & Flom Making the transition from a legal philosopher (law school) to a legal practitioner is the hardest step every lawyer must make. The Essential Associate is a vital resource to facilitate that process. Paul H. Burton, Founder of QuietSpacing, LLC The Essential Associate combines a wealth of practical insights into a readable story well attributed to interesting historical figures, giants of industry, and hands-on practitioners who have been in the trenches in recent years dealing with a profession that has become a business. William Gilbride, Partner at Abbott Nicholson If you're a new associate looking for fundamental advice on how to get ahead, The Essential Associate is a great place to start. Keith Lee, Attorney, Author, and Founder of Associate's Mind and LawyerSmack The Essential Associate is a must read for every new BigLaw associate and, for that matter, young associates at every size firm. It combines clear guidelines and action steps with real-life insights from a wide range of attorneys who have spent years navigating the shoals of legal practice. If every young associate reads this book within the first six months of beginning practice, and put its lessons to work in their daily practice, their careers will benefit immeasurably. William McKenna, Partner at Foley & Lardne |
| content marketing for law firms: Getting Clients Merrilyn Astin Tarlton, 2016-10-15 Business development and marketing guide for lawyers and law firm associates on how to get new clients |
| content marketing for law firms: The Secrets to Marketing and Automating Your Law Practice David Bitton, 2018-02-20 In this definitive guide to starting, marketing and growing your law firm, you'll receive key insights from leading experts in the legal industry today. Inside you'll discover 11 steps to launch a successful law firm, how to get website leads on autopilot, online advertising secrets from the pros, how to build and market your website, business development for legal rainmakers, how to dominate social media overnight, and much more. |
| content marketing for law firms: Legal Marketing Straight Talk Presents Steven Long, Jessica Ainsworth, 2021-07-05 In a world full of opportunity - and competition - how will your law firm stand out from the crowd? Word of mouth referrals can take you a long way, but a strong digital marketing plan can take you farther. Whether you're looking to shoulder some (or all) of your law firm's marketing or are simply looking to gain a little knowledge so you don't fall prey to someone looking to take advantage of your firm under the guise of giving you the world, this book can help shed light on the nuances of legal marketing. With over a decade of experience in providing legal marketing, Steven Long partners with bestselling author Jessica Ainsworth to dispute several myths head on and to provide a blueprint of sorts for approaching legal marketing. Whether you use this book as a DIY starter tool or to filter out unscrupulous marketing agencies looking to prey upon you, there is something here for every attorney or legal marketer. Here's what you can expect to learn in Legal Marketing Straight Talk Presents Solving the Puzzle: Online Marketing for Attorneys: - What is a Solid Blueprint for Your Law Firm Marketing - How to Define Your Target Audience - Understanding Law Firm Websites - SEO Basics with DIY examples - How to Create Effective Content - Social Media Do's and Don'ts for Lawyers - The In's and Out's of Advertising - PLUS: Tons of Bonus Content to Boost Your Marketing Efforts!! Get your copy of Legal Marketing Straight Talk Presents Solving the Puzzle: Online Marketing for Attorneys today! |
| content marketing for law firms: The ChatGPT Local SEO Playbook For Black-Owned Law Firms Lee Brookes, 2023-05-15 Is your Black-Owned Law Firm currently ranking on the first page of Google for the most prominent and most competitive keywords in your niche or industry? Do you even know the keywords that you should be ranking for in order to help you attract the most qualified leads for your business? Since 75% of users, don't scroll past the first page for any given search query, it means...that if your business isn't showing up on the first page, you are basically invisible on Google, and thus losing out on hundreds of thousands in potential revenue each month! This also includes any Google Ad campaigns that you may be running for your business as well. But now through the power of ChatGPT, you can build robust Local SEO, or Local Search Engine Optimization campaigns to help you rank first page on Google for your respective keywords, and thus Attract More Clients, Increase 5-Star Reviews, and Generate More Quality Local Leads on a monthly basis. Get Ahead of The Competition Before ChatGPT Becomes Mainstream For All Small Businesses in your niche! Learn The Tools, Tips, and Strategies To Help Your Business Maximize Its Local SEO Results With Open A.I's ChatGPT. Here's What You Learn In This Guide: - Overview of ChatGPT and The Growth Opportunities Available For Your Small Business - Benefits of Using ChatGPT For Local SEO - Mastering Keyword Research and Buyer Personas With ChatGPT - Create An Effective Local SEO Strategy For Your Small Business Using ChatGPT - ChatGPT and On-Page, Off-Page, Local Listings and Social Media Integration - Appendices of Additional A.I Content Creation and Automation Tools - Receive an Exclusive Digital Coupon Code To Receive 40% Off Our ChatGPT and A.I Local SEO Mastery Course |
| content marketing for law firms: Solo by Choice Carolyn Elefant, 2011 |
| content marketing for law firms: Marketing for Attorneys and Law Firms William Winston, 2013-04-15 Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book. |
Rethinking Business Development & Marketing for Law Firms
Whether a small independent practice or a large global law firm, the need for well-developed business development and marketing strategies that generate a consistent flow of client …
SearchEngineJournal - Amazon Web Services
Legal web content (i.e., website content for the legal industry) is crucial for law firms looking to grow their online presence, traffic, and leads. Here’s why law firms need content marketing, …
The LEGAL MARKETING MIX - PerformLaw
The Marketing Mix: LAW FIRM WEBSITES. As we delve into the various parts of a law firm’s marketing mix, a law firm’s website is an important component. Here, we discuss the purpose …
Your essential guide to law firm marketing - HubSpot
How to build relationships with reporters, get the inbound marketing engine rolling, and seal the deal with tailored, consistent, pitches and proposals. The days of wooing new clients over …
ONLINE MARKETING FOR LAW FIRMS - iamaeg.net
By adopting the latest digital marketing strategies, such as search engine optimisation (SEO), pay-per-click (PPC) advertising, and content marketing, law firms can ensure they remain …
Marketing Plan
Marketing for a law firm doesn’t need to be ‘salesy’, but it does need a coordinated, strategic approach – a written plan, over a set period, that identifies your marketing goals and the …
Why Digital Marketing is Critical for Law Firms and How to …
To leverage digital marketing effectively, law firms need to understand the key components of a digital marketing strategy. These components include website design, search engine …
[ebook] 2022 Marketing Outlook for Law Firms
Our in-depth research provides a unique view of how law firms are faring with their marketing strategies, where theyʼre allocating their marketing budgets, which marketing channels are …
The ultimate law firm online marketing guide - reddefirmas.com
Content marketing is about creating information that helps your customers solve real problems. It helps your readers to discover (preferably on their own) that you are the best lawyer in your …
Multichannel Marke ting for L aw Firms - seckler.com
2/26/23, 5:30 PM Multichannel Marketing for Law Firms https://www.americanbar.org/groups/gpsolo/publications/gpsolo_ereport/2023/february …
2019 STATE OF DIGITAL & CONTENT MARKETING SURVEY
For law firms, there’s good news: Around 60 percent of in-house counsel and C-suite officers that we surveyed rate law firm content as “very good” to “excellent.” The clear opportunity — one …
The A-Z of legal marketing. - Brand Remedy
Seriously, in their marketing law firms spend more time talking about where they have offices than how they help their clients. Clients come to a law firm because they have a problem they need …
A Single Source of Truth - Thomson Reuters
Software tailored to the marketing needs of law firms supports that work in two ways. First, bringing critical data together provides the most accurate view of clients and enables marketing …
Advanced Social Media Strategies for Law Firms - HubSpot
large firms practicing in the United States now demonstrate an understanding of the value and necessity of social media for their marketing and business de-velopment strategy. In our 2019 …
Marketing Your Law Practice: Practical Tips and Innovative Tricks
concerning law practice management, internet marketing for lawyers, referral-based marketing and trial skills. First and foremost, John is an entrepreneur. John was selected as the national …
Lift Legal Marketing
Marketing for a law firm is a process. It involves developing a strategy which gives your firm a roadmap to success. Marketing is an absolute necessity if you wish to promote your law firm to …
PPC MARKETING FOR LAW FIRMs - samsonconsulting.co.uk
An extensive guide on how to make the most out of Google Ads for law firms. The best methods of marketing for solicitors are those that bring people to you at the precise moment in time that …
ME D I A - Articles, Tips and Tech for Law Firms and Lawyers
If you’re just getting started with social media marketing — baby boomer, digital native or somewhere in between — this guide will help you cover the bases for your law practice. Does …
Digital Marketing in the Legal Profession: What’s Going on …
We examine what digital marketing entails, the ideas and technologies behind it, the trends in and types of digital marketing in law, and the implications for lawyers’ identities, expertise, and …
Law Firm Marketing: Do You Know Who You’re Doing …
Many are law firms, but many more are not. Some have maintained longevity, while others seem to have disappeared as quickly as they emerged. The question I’ve often asked is how much …
Rethinking Business Development & Marketing for Law …
Whether a small independent practice or a large global law firm, the need for well-developed business development and marketing strategies that generate a consistent flow of client …
SearchEngineJournal - Amazon Web Services
Legal web content (i.e., website content for the legal industry) is crucial for law firms looking to grow their online presence, traffic, and leads. Here’s why law firms need content marketing, …
The LEGAL MARKETING MIX - PerformLaw
The Marketing Mix: LAW FIRM WEBSITES. As we delve into the various parts of a law firm’s marketing mix, a law firm’s website is an important component. Here, we discuss the purpose …
Your essential guide to law firm marketing - HubSpot
How to build relationships with reporters, get the inbound marketing engine rolling, and seal the deal with tailored, consistent, pitches and proposals. The days of wooing new clients over …
ONLINE MARKETING FOR LAW FIRMS - iamaeg.net
By adopting the latest digital marketing strategies, such as search engine optimisation (SEO), pay-per-click (PPC) advertising, and content marketing, law firms can ensure they remain …
Marketing Plan
Marketing for a law firm doesn’t need to be ‘salesy’, but it does need a coordinated, strategic approach – a written plan, over a set period, that identifies your marketing goals and the …
Why Digital Marketing is Critical for Law Firms and How to …
To leverage digital marketing effectively, law firms need to understand the key components of a digital marketing strategy. These components include website design, search engine …
[ebook] 2022 Marketing Outlook for Law Firms
Our in-depth research provides a unique view of how law firms are faring with their marketing strategies, where theyʼre allocating their marketing budgets, which marketing channels are …
The ultimate law firm online marketing guide
Content marketing is about creating information that helps your customers solve real problems. It helps your readers to discover (preferably on their own) that you are the best lawyer in your …
Multichannel Marke ting for L aw Firms - seckler.com
2/26/23, 5:30 PM Multichannel Marketing for Law Firms https://www.americanbar.org/groups/gpsolo/publications/gpsolo_ereport/2023/february …
2019 STATE OF DIGITAL & CONTENT MARKETING SURVEY
For law firms, there’s good news: Around 60 percent of in-house counsel and C-suite officers that we surveyed rate law firm content as “very good” to “excellent.” The clear opportunity — one …
The A-Z of legal marketing. - Brand Remedy
Seriously, in their marketing law firms spend more time talking about where they have offices than how they help their clients. Clients come to a law firm because they have a problem they need …
A Single Source of Truth - Thomson Reuters
Software tailored to the marketing needs of law firms supports that work in two ways. First, bringing critical data together provides the most accurate view of clients and enables …
Advanced Social Media Strategies for Law Firms - HubSpot
large firms practicing in the United States now demonstrate an understanding of the value and necessity of social media for their marketing and business de-velopment strategy. In our 2019 …
Marketing Your Law Practice: Practical Tips and Innovative …
concerning law practice management, internet marketing for lawyers, referral-based marketing and trial skills. First and foremost, John is an entrepreneur. John was selected as the national …
Lift Legal Marketing
Marketing for a law firm is a process. It involves developing a strategy which gives your firm a roadmap to success. Marketing is an absolute necessity if you wish to promote your law firm to …
PPC MARKETING FOR LAW FIRMs - samsonconsulting.co.uk
An extensive guide on how to make the most out of Google Ads for law firms. The best methods of marketing for solicitors are those that bring people to you at the precise moment in time that …
ME D I A - Articles, Tips and Tech for Law Firms and Lawyers
If you’re just getting started with social media marketing — baby boomer, digital native or somewhere in between — this guide will help you cover the bases for your law practice. Does …
Digital Marketing in the Legal Profession: What’s Going on …
We examine what digital marketing entails, the ideas and technologies behind it, the trends in and types of digital marketing in law, and the implications for lawyers’ identities, expertise, and …
Law Firm Marketing: Do You Know Who You’re Doing …
Many are law firms, but many more are not. Some have maintained longevity, while others seem to have disappeared as quickly as they emerged. The question I’ve often asked is how much …
