| canadian marketing association awards 2017: Canadian Almanac and Directory 2021 Grey House Canada, 2020-12 The Canadian Almanac & Directory is the most complete source of Canadian information available - cultural, professional and financial institutions, legislative, governmental, judicial and educational organizations. Canada's authoritative sourcebook for almost 160 years, the Canadian Almanac & Directory gives you access to almost 100,000 names and addresses of contacts throughout the network of Canadian institutions. |
| canadian marketing association awards 2017: Principles of Marketing for a Digital Age Tracy L. Tuten, 2019-12-28 Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the flipped approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students. |
| canadian marketing association awards 2017: Digital Pharma Marketing Playbook Subba Rao Chaganti, 2022-10-22 Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation |
| canadian marketing association awards 2017: Awards, Honors & Prizes: United States and Canada Gita Siegman, 1985 |
| canadian marketing association awards 2017: Last But Not Least Leslie Vermeer, 2023-12-18 Systematic, practical, complete — an essential resource for anyone who works with words Proofreaders are like goalkeepers: the last line of defence against mistakes that slip past their hard-working teammates. While proofreading is obviously not the only important job in the writing process, it is a necessary one — last, but definitely not least. The best proofreaders know that efficient and precise proofreading requires more than grammatical and mechanical expertise. It requires focus, sensitivity, self-awareness, almost saintly patience, and — importantly — a thorough understanding of the core responsibilities and processes of the proofreader. To be a great proofreader, you need to learn to think like one. Last But Not Least takes you beyond the basics of punctuation and grammar and into the nuts and bolts of how proofreaders think and work. This combination reference and workbook is a go-to guide for novice proofreaders and seasoned professionals alike. Includes grammar and punctuation primers, as well as 25 exercises to sharpen your skills. |
| canadian marketing association awards 2017: Associations Canada , 2007 |
| canadian marketing association awards 2017: Marketing Information Guide , 1971 |
| canadian marketing association awards 2017: Awards, Honors, and Prizes , 1999 Listing and description of 2228 awards, honors, and prizes given for outstanding achievement in the United States and Canada. Science, technology, and medicine are among the 28 broad fields covered. Main listing by organization, with address and annotation. Alphabetical index of awards, subject index of awards. |
| canadian marketing association awards 2017: Writers' & Artists' Yearbook 2017 Bloomsbury Publishing, 2016-07-28 This bestselling guide to all areas of publishing and the media is completely revised and updated every year. The Yearbook is packed with advice, inspiration and practical guidance on who to contact and how to get published. New articles in the 2017 edition on: Stronger together: writers united by Maggie Gee Life writing: telling other people's stories by Duncan Barrett (co-author of the Sunday Times bestseller GI Brides) The how-to of writing 'how-to' books by Kate Harrison (author of the 5:2 Diet titles) Self-publishing Dos and Dont's by Alison Baverstock The Path to a bestseller by Clare Mackintosh (author of the 2015 Let Me Go) Getting your lucky break by Claire McGowan Getting your poetry out there by Neil Astley (MD and Editor at Bloodaxe Books) Selling yourself and your work online by Fig Taylor Then and now: becoming a science fiction and fantasy writer - Aliette de Bodard Writing (spy) fiction - Mick Herron Making waves online - Simon Appleby All articles are reviewed and updated every year. Key articles on Copyright Law, Tax, Publishing Agreements, E-publishing, Publishing news and trends are fully updated every year. Plus over 4,000 listings entries on who to contact and how across the media and publishing worlds In short it is 'Full of useful stuff' - J.K. Rowling Foreword to the 2017 edition by Deborah Levy. |
| canadian marketing association awards 2017: Welcome to Fairyland Julio Capó Jr., 2017-10-03 Poised on the edge of the United States and at the center of a wider Caribbean world, today's Miami is marketed as an international tourist hub that embraces gender and sexual difference. As Julio Capo Jr. shows in this fascinating history, Miami's transnational connections reveal that the city has been a queer borderland for over a century. In chronicling Miami's queer past from its 1896 founding through 1940, Capo shows the multifaceted ways gender and sexual renegades made the city their own. Drawing from a multilingual archive, Capo unearths the forgotten history of fairyland, a marketing term crafted by boosters that held multiple meanings for different groups of people. In viewing Miami as a contested colonial space, he turns our attention to migrants and immigrants, tourism, and trade to and from the Caribbean--particularly the Bahamas, Cuba, and Haiti--to expand the geographic and methodological parameters of urban and queer history. Recovering the world of Miami's old saloons, brothels, immigration checkpoints, borders, nightclubs, bars, and cruising sites, Capo makes clear how critical gender and sexual transgression is to understanding the city and the broader region in all its fullness. |
| canadian marketing association awards 2017: Children's Writers' & Artists' Yearbook 2017 Bloomsbury Publishing, 2016-07-28 Foreword by Frances Hardinge The annual, bestselling guide to all aspects of the media and how to write and illustrate for children and young adults. Acknowledged by the media industries and authors as the essential guide to how to get published. The 70+ articles are updated and added to each year. Together they provide invaluable guidance on subjects such as series fiction, writing historical or funny books, preparing an illustration portfolio, managing your finances, interpreting publishers' contracts, self-publishing your work. NEW articles for the 2017 edition included on: - Wanting to be a writer by Simon Mason - Finding new readers and markets by Tom Palmer - News and trends in children's publishing 2015-16 by Caroline Horn - Series fiction: writing as a part of a team by Lucy Courtenay - Creating a children's comic by Tom Fickling All of the 2,000 listings of who to contact across the media have been reviewed and updated. The essential guide for any writer for children. |
| canadian marketing association awards 2017: Novel & Short Story Writer's Market 2017 Rachel Randall, 2016-09-14 The best resource for getting your fiction published! Novel & Short Story Writer's Market 2017 is the only resource you need to get your short stories, novellas, and novels published. As with past editions, Novel & Short Story Writer's Market offers hundreds of listings for book publishers, literary agents, fiction publications, contests, and more. Each listing includes contact information, submission guidelines, and other essential tips. Novel & Short Story Writer's Market also includes valuable advice to elevate your fiction: • Discover creative ways to conquer writer's block. • Wield exposition and summary effectively in your story. • Amplify your author brand with 8 simple ingredients. • Gain insight from best-selling and award-winning authors, including Garth Stein, Patrick Rothfuss, and more. You also receive a one-year subscription to WritersMarket.com's searchable online database of fiction publishers, as well as a free digital download of Writer's Yearbook, featuring the 100 Best Markets: WritersDigest.com/WritersDigest-Yearbook-16. Includes exclusive access to the webinar Create Edge-of-Your-Seat Suspense by Jane K. Cleland. |
| canadian marketing association awards 2017: Business Periodicals Index , 2009 |
| canadian marketing association awards 2017: Increasing Learning & Development's Impact through Accreditation William J. Rothwell, Sandra L. Williams, Aileen G. Zaballero, 2020-03-09 This book provides a guide to the process of accrediting training programs, sets out how to achieve consistent measurement of the results of training, and explains why accreditation is critical for capturing and developing today’s workers’ skills, aiding retention, and boosting strategic organizational credibility with millennials. Workplace and executive training is a multi-billion dollar industry and yet an enormous percentage of that budget is spent on programs that have never been rigorously examined to ensure that they are fit for purpose and deliver value for the money. If you’re signing off on that budget, or asking your people to spend time on training programs, shouldn’t that concern you? Training accreditation offers vital quality assurance, ensures global consistency of results and delivers accountability for learning and performance outcomes. Apart from delivering better results and greater ROI, organizations can differentiate themselves from their competitors in the employment marketplace by offering accredited proprietary training. After all, digital natives, and indeed all of today’s most talented potential employees, expect (and increasingly demand) the high quality, engaging and transferable employee development that only accredited programs can deliver. Aligning with the standards set by the International Association of Continuing Education and Training (IACET) – today’s premier accreditation body for training programs – the authors offer principles for quality program structure, delivery, and improvement needed to achieve accreditation. They share practices used by high quality training program managers today, covering business alignment and program administration along with the planning, design, delivery and evaluation of learning systems. |
| canadian marketing association awards 2017: Win/Loss Analysis Ellen Naylor, 2016-04 If your company is struggling, losing its visibility or failing in growth projections, you need Win/Loss Analysis. Woven throughout are steps to gather competitive intelligence and customer insight. With the guidance of this book, you will remove the guesswork and gain more business through Win/Loss Analysis. |
| canadian marketing association awards 2017: Public Relations Planning Edward T. Vieira, Jr., 2018-10-03 Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication. |
| canadian marketing association awards 2017: Kuwabara Payne McKenna Blumberg Architects , 2013-10-24 Kuwabara Payne McKenna Blumberg Architects, founded in 1987 in Toronto, is one of most innovative architectural offi ces in North America today. They have made a name for themselves both for their integrated design process embodying collaboration with experts, clients and future users as well as the diversity of their aesthetically refined and finely detailed designs. The work ranges from cultural institutions such as the Toronto International Film Festival and Orchestra Hall in Minneapolis to ecologically innovative concepts such as Manitoba Hydro Place in Winnipeg, developed with leading climate engineers Transsolar of Stuttgart. A respectful approach toward the integration of heritage buildings is also a characteristic feature, illustrated by the designs for the Royal Conservatory and the Gardiner Museum in Toronto. Finally, educational and research facilities are also a strong focus in KPMB’s work exemplified by the Centre for Innovation and Governance Campus in Waterloo, Ontario, and the Joseph L. Rotman School of Management in Toronto, as well as future projects for the Massachusetts Institute for Technology (MIT) and Princeton University in the United States. |
| canadian marketing association awards 2017: Lions 321A1 District Directory PMJF Lion Vijay Budhiraja, District Governor, 2016-12-22 District Governor PMJF Lion VIJAY BUDHIRAJA published the Lions Directory of District 321A1 for 2016-17 as a print edition in December 2016. This Digital Edition is a replica of the printed book and enables portability of the same information and read in the Mobile Phones or eReaders. Keep Serving Be Happy is the slogan of the Governor for this year. |
| canadian marketing association awards 2017: Global Risk and Contingency Management Research in Times of Crisis Vajjhala, Narasimha Rao, Strang, Kenneth David, 2022-06-24 Risks can be identified, evaluated, and mitigated, but the underlying uncertainty remains elusive. Risk is present across all industries and sectors. As a result, organizations and governments worldwide are currently experiencing higher levels of risk and have had to make risky decisions during times of crisis and instability, including the COVID-19 pandemic, economic and climate perils, and global tensions surrounding terrorism. It is essential that new studies are undertaken to understand strategies taken during these times to better equip business leaders to navigate risk management in the future. Global Risk and Contingency Management Research in Times of Crisis examines the impact of crises including the COVID-19 pandemic, which has tested organizational risk and contingency management plans. It provides significant insights that should benefit business leaders on risk and contingency management in times of crisis. It emphasizes strategies that leaders can undertake to identify potential future risks and examines decisions made in past crises that can act as examples of what to do and what not to do during future crisis events. Covering topics such as auditing theories, risk assessment, and educational inequality, this premier reference source is a crucial resource for business leaders, executives, managers, decision makers, policymakers, students, government officials, entrepreneurs, librarians, researchers, and academicians. |
| canadian marketing association awards 2017: Prizing Scottish Literature Stevie Marsden, 2021-02-15 This cultural history of the Saltire Society Literary Awards demonstrates the significance the awards have had within Scottish literary and cultural life. It is one piece of the wider cultural award puzzle and illustrates how, far from being parochial or niche, lesser-known awards, whose histories may be yet untold, play their own role in the circulation of cultural value through the consecration of literary value. The study of the Society’s Book of the Year and First Book of the Year Awards not only highlights how important connections between literary awards and national culture and identity are within prize culture and how literary awards, and their founding institutions, can be products of the socio-political and cultural milieu in which they form, but this study also illustrates how existing literary award scholarship has only begun to scratch the surface of the complexities of the phenomenon. This book promotes a new approach to considering literary prizes, proposing that the concept of the literary awards hierarchy can contribute to emerging and developing discourses pertaining to literary, and indeed cultural, prizes more broadly. |
| canadian marketing association awards 2017: The Media Handbook Helen Katz, 2019-05-03 The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation. |
| canadian marketing association awards 2017: Drinks in Vogue David Inglis, Hang Kei Ho, 2023-09-28 How do fashions in drinks work, and how are drinks fashions related to changing trends in clothes and apparel? These twin questions are posed and answered by the book Drinks in Vogue. Taking a radically cross-disciplinary set of perspectives and ranging far and wide across time and space, the book considers beverages as varied as cocktails, wine, Champagne, craft beer, coffee, and mineral water. The contributors present rich case materials which illuminate key conceptual issues about how fashion dynamics work both within and across the worlds of beverages and clothes. Covering both contemporary and historical cases and drawing upon perspectives in disciplines including sociology, history, and geography, among others, the book sets out a novel research programme that intersects fashion studies with food and drinks studies. |
| canadian marketing association awards 2017: Indigenous Heritage and Rock Art Carole Charette, Aron Mazel, George Nash, 2021-02-04 Prof. Daniel Arsenault, a leading exponent of Canadian Shield rock art, sadly passed away in 2016. This book contains 14 thought-provoking chapters dealing with Daniel’s first love—the archaeology of artistic endeavour. It provides the reader with new ideas about the interpretation and dating of rock art, ethnography, heritage and material culture. |
| canadian marketing association awards 2017: The Inuit World Pamela Stern, 2021-11-23 The Inuit World is a robust and holistic reference source to contemporary Inuit life from the intimate world of the household to the global stage. Organized around the themes of physical worlds, moral, spiritual and intellectual worlds, intimate and everyday worlds, and social and political worlds, this book includes ethnographically rich contributions from a range of scholars, including Inuit and other Indigenous authors. The book considers regional, social, and cultural differences as well as the shared histories and common cultural practices that allow us to recognize Inuit as a single, distinct Indigenous people. The chapters demonstrate both the historical continuity of Inuit culture and the dynamic ways that Inuit people have responded to changing social, environmental, political, and economic conditions. Chapter topics include ancestral landscapes, tourism and archaeology, resource extraction and climate change, environmental activism, and women’s leadership. This book is an invaluable resource for students and researchers in anthropology, Indigenous studies, and Arctic studies and those in related fields including geography, history, sociology, political science, and education. |
| canadian marketing association awards 2017: Commercial Society Cathleen Johnson, Robert Lusch, David Schmidtz, 2019-10-04 One of the greatest and most joyful challenges of adult life is to develop skills that make the people around us better off with us than without us. Integrity is a key part of that challenge. We are social animals, aiming not simply to trade but to make a place for ourselves in a community. You don’t want to have to pretend that you feel proud of fooling your customers into believing you could be trusted. The ethical question is: how do people have to live in order to make the world a better place with them than without them? The economic question is: what kind of society makes people willing and able to use their talents in a way that is good for them and for the people around them? The entrepreneurial question is: what does it take to show up in the marketplace with something that can take your community to a different level? In this book, the authors discuss the connections between the ethical, economic, and entrepreneurial dimensions of a life well-lived. |
| canadian marketing association awards 2017: Museum Development in China Gail Dexter Lord, Guan Qiang, An Laishun, Javier Jimenez, 2019-06-15 The growth of the number and scale of Chinese museums in the 21st century, from about 1,400 at the turn of the century to over 5,000 to date, reflects the government’s Museum Development Plan for 2011-2020 to open one museum per 250,000 inhabitants, with the goal of attracting one billion visitors at the end of the decade. It is not just the numbers but the speed of development of Chinese museums that takes our breath away—with nearly one new museum per day being opened or expanded in this huge country. What are the motivations for the rapid development of museums in China? How is the public responding? Who pays for these museums and how? What has been the impact of china’s urbanization? How do Chinese museums balance education, scientific research, social cohesion, cultural diplomacy and tourism both internal and external? These are issues that continue to be discussed and debated among western museum professionals in the context of our 200-year history of modern museology. How are these debates evolving in China, which has its own history of museology over that same period from colonialism to communism and from isolation to opening up to the world? This book explores these issues while introducing English-language readers to a sample of the new Chinese museums in case studies and photographs. To accomplish this goal, Lord Cultural Associates partnered with the Chinese Museums Association who engaged leading Chinese museologists, museum directors, academics and architects to provide chapters and case studies on the history of museums in China, on evolving national museum policies, museum exhibitions and cultural diplomacy, the role of private museums, and the impact of museums on society. The four sections of this book build our knowledge of the roles of China’s museums through social and political changes, the systems of governance, the complex relationships between private and public sectors and many levels of government. Section One places the current building boom in context. Section Two addresses how China’s rapid urbanization has fueled the museum building boom, framed it, formed it and in some cases financed it. Section Three analyzes how Chinese exhibitions are tools for cultural diplomacy and key elements of soft power The six case studies in Section Four provide perspectives on the diversity of innovative approaches in the sector. Museum Development in China --- a beautiful, full-color book --- is the product of an international collaboration to discover how much East and West can learn from each other about museum roles, our publics, how we preserve, what we conserve, and our future sustainability—even as we marvel at the accomplishments of China’s museum building boom. |
| canadian marketing association awards 2017: Sustainable Tourism David A. Fennell, Chris Cooper, 2020-01-30 This new textbook provides a comprehensive overview of sustainable tourism framed around the UN’s sustainable development goals. It examines the origins and dimensions of sustainable tourism and offers a detailed account of sustainable initiatives and management across destinations, the tourism industry, public sector and leading agencies. The book explores the principal values and priorities in sustainable development through a better understanding of values, ethics and human nature. It covers a broad range of studies from an array of disciplinary perspectives and includes learning objectives, discussion questions and international case studies throughout. It is an important text for students and researchers in tourism and sustainability. |
| canadian marketing association awards 2017: ECMLG 2017 13th European Conference on Management, Leadership and Governance Martin Rich, 2017-12-11 hese Proceedings represent the work of contributors to the 13th European Conference on Management Leadership and Governance, ECMLG 2017, hosted this year by the Cass Business School, City, University of London on 11-12 December 2017. The Conference Chair is Dr Martin Rich. The conference will be opened with a keynote address by Dr Helen Rothberg from Marist College, Poughkeepsie, USA with a speech entitled Everything I Know about Leadership I Learned as a Bartender. On the second day the keynote will be delivered by Dr Amanda Goodall from City, University of London on the topic of Why we need core business experts as leaders. ECMLG is a well established platform for individuals to present their research findings, display their work in progress and discuss conceptual advances in many different branches of Management, Leadership and Governance. At the same time it provides an important opportunity for members of the community to come together with peers, share knowledge and exchange ideas. With an initial submission of 160 abstracts, after the double blind, peer review process there are 61 academic papers, 8 PhD Papers and 2 Work in Progress papers in these Conference Proceedings. These papers reflect the truly global nature of research in the area with contributions from, Australia, Austria, Belgium, Brazil, Canada, Czech Republic, Finland, Germany, Hungary, Iran, Ireland, Israel, Kazakhstan, Kenya, Lithuania, Malaysia, |
| canadian marketing association awards 2017: Strategy from the Outside In (PB) George S. Day, Christine Moorman, 2010-07-23 Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenuesand profits, and created more value for customers. These are not flash-in-the-pan companies—world-beatersone year and stragglers the next. They are companies like Johnson& Johnson, Procter & Gamble, Fidelity, Cisco, Philips, Walmart, and Amazon. The success of these organizations isn’t the result of a brilliant strategy for bad times; it’sthe outcome of a highly effective long-term strategy that manages thecompany from the outside in. In Strategy from the Outside In, George S. Day and Christine Moormanexplain that the key to such lasting and highly profitable successis the ability to compete on and profit from customer value. It meansoperating from the outside in. It means always building strategy onmarket insight, and ensuring that every part of the company puts customervalue first. Applying years of research, Day andMoorman illustrate that an outside-in view requires constant vigilance and focus on four customer value imperatives: Be a customer value leader Innovate new value for customers Capitalize on the customer as an asset Capitalize on the brand as an asset Day and Moorman take you from theory to practice, with an emphasison real world stories, practical models, and useable metrics sothat you can profit from customer value. From the outside in. |
| canadian marketing association awards 2017: Tourism Development in Japan Richard Sharpley, Kumi Kato, 2020-10-29 This significant and timely volume focuses on the unique trajectory of tourism development in Japan, which has been characterized by an historical emphasis on promoting both domestic and international tourism to Japanese tourists, followed by the more recent policy of competing aggressively in the international incoming tourist market. Initial chapters present an overview of past and present tourism, including policy and research perspectives. Thematic perspectives on tourism and specific contexts and places in which tourism occurs are then examined. Strains of Japanese tourism such as sport, surf, forest, mountain, urban, tea, pilgrimage and even whaling heritage tourism are among those analyzed. The book also explores tourism’s role in confronting difficult pasts and presents, and the challenges facing the development of tourism in contemporary Japan. A short postscript outlines some of the challenges and possible future directions tourism in Japan may take in light of the COVID-19 crisis. Written by a team of well-known editors and contributors, including academics from Japan, this volume will be of great interest to upper-students and researchers and academics in development studies, cultural studies, geography and tourism. |
| canadian marketing association awards 2017: Ecotourism Essentials Tzung-Cheng (TC) Huan, Aliana Man Wai Leong, Tao Ma, 2024-12-16 This comprehensive book, Ecotourism Essentials: Principles, Challenges, and Practices for a Sustainable Future, delves into the intricate dynamics of ecotourism sustainability and effective communication, offering insights from global analyses and scholarly research. Divided into three parts, the book covers a wide range of topics relevant to both researchers and practitioners. The book navigates through three distinct parts. Part I illuminates the foundations of ecotourism sustainability and communication, examining how these principles shape the industry's ethos and operations. Part II delves into the challenges and critiques faced by the tourism industry, while Part III offers insights into ecotourism practices and perspectives, including discussions on animal-centred debates and the adoption of sustainability principles by leading ecolodges. Ecotourism Essentials is an essential resource for anyone interested in understanding and promoting sustainable travel practices. Whether you're a researcher, practitioner, or simply passionate about ecotourism, this book offers valuable perspectives and insights into the evolving landscape of responsible travel. The chapters in this book were originally published in Tourism Recreation Research. |
| canadian marketing association awards 2017: Ring of Fire Virginia Heffernan, 2023-03-14 A valuable discovery under the world’s second-largest temperate wetland and in the traditional lands of the Cree and Ojibway casts light on the growing conflict among resource development, environmental stewardship, and Indigenous rights When prospectors discovered a gigantic crescent of metal deposits under the James Bay Lowlands of northern Canada in 2007, the find touched off a mining rush, lured a major American company to spend fortunes in the remote swamp, and forced politicians to confront their legal duty to consult Indigenous Peoples about development on their traditional territories. But the multibillion dollar Ring of Fire was all but abandoned when stakeholders failed to reach consensus on how to develop the cache despite years of negotiations and hundreds of millions of dollars in spending. Now plans for an all-weather road to connect the region to the highway network are reigniting the fireworks. In this colorful tale, Virginia Heffernan draws on her bush and newsroom experiences to illustrate the complexities of resource development at a time when Indigenous rights are becoming enshrined globally. Ultimately, Heffernan strikes a hopeful note: the Ring of Fire presents an opportunity for Canada to leave behind centuries of plunder and set the global standard for responsible development of minerals critical to the green energy revolution. |
| canadian marketing association awards 2017: Public Relations and Online Engagement Amber L. Hutchins, Natalie T. J. Tindall, 2021-06-24 As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ. This volume aims to explore and understand highly engaged publics in a variety of social media contexts and across networks. The hope is the expansion and extension of public relations theories and models in this book helps move the discipline forward to keep up with the practice and the media environment. Contributors analyzed a range of organizations and industries, including corporate, entertainment, government, and political movements, to consider how public relations practitioners can facilitate ethical and effective communication between parties. A consistent thread was the need for organizations and practitioners to better understand the diverse backgrounds of publics, including age, ethnicity, gender, and sexual orientation, beyond surface-level demographic stereotypes and assumptions. This book will be of interest to researchers, academics, and students in the field of public relations and communication, especially those with a particular interest in online engagement and social media as a PR tool. |
| canadian marketing association awards 2017: Jersey Bulletin , 1922 |
| canadian marketing association awards 2017: Tourism Management Clare Inkson, Lynn Minnaert, 2018-03-31 An introductory text that gives its reader a strong understanding of the dimensions of tourism, the industries of which it is comprised, the issues that affect its success, and the management of its impact on destination economies, environments and communities. Now in a full colour design, the new edition features a clear focus on the issues affecting 21st century tourism, providing students with extensive coverage on the effects of globalisation and global conflict; sustainability and climate change; developments in digital technology and the rise of the sharing economy. International case-studies and snapshots (mini-case studies) are used throughout and have been taken from around the globe, including the US, China, Russia, Gambia, Bhutan, Cuba, Singapore, New Zealand, Australia, Caribbean, Canada and the UK, and from companies including TUI, Airbnb and Marriot. The accompanying Online Resources include PowerPoint slides and an Instructor′s Manual for lecturers and additional case studies, useful video links, and web links for students. Suitable for students new to tourism studies. |
| canadian marketing association awards 2017: Intercultural Management in Practice Meena Chavan, Lucy Taksa, 2021-08-16 Modern-day business leaders need to manage diverse global organisations and teams that work in international contexts. This text will assist organisations of all types to manage diversity and promote inclusion in their national and international operations and markets. |
| canadian marketing association awards 2017: Mapping the Media and Communication Landscape of Central Asia Elira Turdubaeva, Evangelia Papoutsaki, 2023-02-16 Central Asian post-independence media and communication industries, professional practices, education, persisting and evolving values, and traditions remain critically understudied with a notable scarcity of research and scholarly publications on the complex and increasingly changing communicative ecology landscape of this region. Mapping the Media and Communication Landscape of Central Asia: An Anthology of Emerging and Contemporary Issues addresses this gap in literature by exploring, analyzing, and shedding light to the field, practice, research and critical inquiry of media and mass communication in four countries in Central Asia—Kyrgyzstan, Tajikistan, Kazakhstan, and Uzbekistan. This book includes local authors as well as new and emerging researchers from this region to contextualize the issues explored and provide a supportive dialogue between different points of view. |
| canadian marketing association awards 2017: Sport Management in Australia David Shilbury, Pamm Phillips, Adam Karg, Katie Rowe, Hunter Fujak, 2023-08-14 This is the only book to introduce the history, organisation, management and development of sport in Australia. Now in a fully revised and updated sixth edition, it is the perfect foundation text for anybody looking to understand the policies, processes and practices that help maintain Australia’s position as a powerhouse of global sport. This book outlines trends in participation, the role of government and private organisations, different models of delivering sporting services and the benefits and drawbacks of increasing commercialisation. Covering sport at all levels, from community sport to elite level, including mega-events such as the Olympics and Commonwealth Games, this sixth edition includes three brand-new chapters, looking at the sport workforce, innovative delivery models and sustainable sport. This book also considers the Australian system in a global context, drawing comparisons with other sporting systems around the world. Every chapter offers useful features, such as review questions, case studies and practical examples. Sport Management in Australia is an essential text for any sport management, sport policy or sport development course. This book is accompanied by PowerPoint slides and exam questions for each chapter. |
| canadian marketing association awards 2017: The Accidental Entrepreneur Serena Holmes, 2021-10-27 I was born with a silver spoon in my mouth, but it tarnished. At least, that's what I was told. Life as I knew it fell apart when I was just 4 years old and it would continue to go downhill for several years afterwards. What did I learn from these experiences? The world doesn't owe you anything. If you want to make something of yourself, it will be up to you to take ownership and accountability of the outcome. A mentor once said I was fearless in my ability to address risks, viewing them as walls to jump over rather than barriers to stop me - and he was right. I try not to let anything stand in my way when I am pursuing a goal. Follow along with me on my journey of self-discovery and how I managed to navigate all of the lessons life had to throw my way. Instead of letting them knock me down, I used these lessons as stepping stones on the path to success, turning tragedy into triumph to embrace my destiny in entrepreneurship. |
| canadian marketing association awards 2017: Voice of Rebellion Roberta Staley, 2019-10-22 The first-ever biography of Mozhdah Jamalzadah: refugee, pop singer, and champion of women’s rights. Many have tried to silence her, but Mozhdah Jamalzadah remains the most powerful female voice of her generation in Afghanistan, boldly speaking out about women’s rights. Voice of Rebellion charts her incredible journey, including arriving in Canada as a child refugee, setting her father’s protest poem to music (and making it a #1 hit), performing that song for Michelle and Barack Obama, and, finally, being invited to host her own show in Afghanistan. The Mozhdah Show earned her the nickname “The Oprah of Afghanistan” and tackled taboo subjects like divorce and domestic violence for the first time in the country’s history. But even as her words resonated with women and families, Mozhdah received angry death threats—some of them serious—and was eventually advised to return to Canada. Traversing Central Asia and North America, Voice of Rebellion profiles a devoted singer and activist who continues to fight for change, even from afar. |
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