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| canadian marketing association awards 2018: Canadian Almanac and Directory 2019 Grey House Canada, 2018-02-28 The Canadian Almanac & Directory is the most complete source of Canadian information available - cultural, professional and financial institutions, legislative, governmental, judicial and educational organizations. Canada's authoritative sourcebook for almost 160 years, the Canadian Almanac & Directory gives you access to almost 100,000 names and addresses of contacts throughout the network of Canadian institutions. |
| canadian marketing association awards 2018: Principles of Marketing for a Digital Age Tracy L. Tuten, 2019-12-28 Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the flipped approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students. |
| canadian marketing association awards 2018: Awards, Honors & Prizes: United States and Canada Gita Siegman, 1985 |
| canadian marketing association awards 2018: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Joe Pulizzi, 2015-09-04 “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written. -Jay Baer, New York Times bestselling author of Youtility The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves! -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy. -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling. -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model. -John Lee Dumas, Founder, EntrepreneurOnFire The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint. -Scott Stratten, bestselling author and President of UnMarketing Inc. Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort! -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners |
| canadian marketing association awards 2018: H2H Marketing Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas, 2023-07-18 H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation. |
| canadian marketing association awards 2018: The Best American Sports Writing 2018 Glenn Stout, 2018-10-02 The latest addition to the acclaimed series showcasing the best sports writing from the past year. |
| canadian marketing association awards 2018: The Social Media Marketing Book Dan Zarrella, 2009-11-13 Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka The Social Media & Marketing Scientist, shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet.--Guy Kawasaki, co-founder of Alltop.com If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that.--Chris Brogan, President of New Marketing Labs This book demonstrates a beginning to the endless possibilities of the Social Web.-- Brian Solis, publisher of leading marketing blog PR 2.0 |
| canadian marketing association awards 2018: Writers' & Artists' Yearbook 2018 Bloomsbury Publishing, 2017-07-27 This bestselling guide to all areas of publishing and the media is completely revised and updated every year. The Yearbook is packed with advice, inspiration and practical guidance on who to contact and how to get published. Foreword to the 2018 edition by David Lodge New articles in the 2018 edition on: - Writing popular history by Tom Holland - Editing and writing by Diana Athill - Ghostwriting by Gillian Stern - Writing Thrillers by Kimberley Chambers - The health and wellness market by Anita Bean - Self-publishing online by Harry Bingham - How to choose your agent by Jo Unwin - First Chapters by Emma Flint - Pitching your ideas by Mike Unwin - How to make a living by Alison Branagan All articles are reviewed and updated every year. Key articles on Copyright Law, Tax, Publishing Agreements, E-publishing, Publishing news and trends are fully updated every year. Plus over 4,000 listings entries on who to contact and how across the media and publishing worlds In short it is 'Full of useful stuff' - J.K. Rowling |
| canadian marketing association awards 2018: Research Handbook on Luxury Branding Felicitas Morhart, Keith Wilcox, Sandor Czellar, 2020-04-24 Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future. |
| canadian marketing association awards 2018: Welcome to Fairyland Julio Capó Jr., 2017-10-03 Poised on the edge of the United States and at the center of a wider Caribbean world, today's Miami is marketed as an international tourist hub that embraces gender and sexual difference. As Julio Capo Jr. shows in this fascinating history, Miami's transnational connections reveal that the city has been a queer borderland for over a century. In chronicling Miami's queer past from its 1896 founding through 1940, Capo shows the multifaceted ways gender and sexual renegades made the city their own. Drawing from a multilingual archive, Capo unearths the forgotten history of fairyland, a marketing term crafted by boosters that held multiple meanings for different groups of people. In viewing Miami as a contested colonial space, he turns our attention to migrants and immigrants, tourism, and trade to and from the Caribbean--particularly the Bahamas, Cuba, and Haiti--to expand the geographic and methodological parameters of urban and queer history. Recovering the world of Miami's old saloons, brothels, immigration checkpoints, borders, nightclubs, bars, and cruising sites, Capo makes clear how critical gender and sexual transgression is to understanding the city and the broader region in all its fullness. |
| canadian marketing association awards 2018: Social Media Strategy Keith A. Quesenberry, 2018-07-09 Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. |
| canadian marketing association awards 2018: Marketing Management Luca M. Visconti, Lisa Peñaloza, Nil Toulouse, 2020-05-04 Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors’ primary research with a range of companies including Cadbury’s Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world. |
| canadian marketing association awards 2018: Marketing Peace for Social Transformation and Global Prosperity Nedelea, Alexandru-Mircea, Nedelea, Marilena-Oana, 2018-12-07 War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world’s assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students. |
| canadian marketing association awards 2018: International Business in the New Asia-Pacific Terry Wu, Nailin Bu, 2022-01-01 The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business environment since the new century, and addresses emerging opportunities and threats in the Asia-Pacific region. This book offers new insights for international business in areas such as trade policy, supply chains, international investment, technological innovation, international marketing, digital economy, and human resources. The enclosed comprehensive and diverse analyses of the international business landscape in the New Asia are invaluable to scholars, managers, politicians, and policy makers alike. This book is engaging and informative. It presents a collection of diverse and cutting-edge topics that offer new insights into International Business activities in the Asia-Pacific region, raising questions for debate and opening pathways for future research. A must-read book for International Business scholars.— Hussain G. Rammal, University of Technology Sydney, Australia This book offers a comprehensive introduction to the general business environment in Asia. It highlights the complexities and dynamics of doing business in Asia and provides insightful understandings of emerging issues in the region. The chapter-by-chapter analyses of the region depict the rich thematic contexts in which key issues and challenges facing corporate executives as well scholars in international business. I believe that this book is valuable for students of international business, global business environment and regional studies. —Hongxin Zhao, Saint Louis University, USA |
| canadian marketing association awards 2018: Indigenous Heritage and Rock Art Carole Charette, Aron Mazel, George Nash, 2021-02-04 Prof. Daniel Arsenault, a leading exponent of Canadian Shield rock art, sadly passed away in 2016. This book contains 14 thought-provoking chapters dealing with Daniel’s first love—the archaeology of artistic endeavour. It provides the reader with new ideas about the interpretation and dating of rock art, ethnography, heritage and material culture. |
| canadian marketing association awards 2018: The Inuit World Pamela Stern, 2021-11-23 The Inuit World is a robust and holistic reference source to contemporary Inuit life from the intimate world of the household to the global stage. Organized around the themes of physical worlds, moral, spiritual and intellectual worlds, intimate and everyday worlds, and social and political worlds, this book includes ethnographically rich contributions from a range of scholars, including Inuit and other Indigenous authors. The book considers regional, social, and cultural differences as well as the shared histories and common cultural practices that allow us to recognize Inuit as a single, distinct Indigenous people. The chapters demonstrate both the historical continuity of Inuit culture and the dynamic ways that Inuit people have responded to changing social, environmental, political, and economic conditions. Chapter topics include ancestral landscapes, tourism and archaeology, resource extraction and climate change, environmental activism, and women’s leadership. This book is an invaluable resource for students and researchers in anthropology, Indigenous studies, and Arctic studies and those in related fields including geography, history, sociology, political science, and education. |
| canadian marketing association awards 2018: Value for Money Patricia Pulliam Phillips, Jack J. Phillips, Gina Paone, Cyndi Huff Gaudet, 2019-07-05 Written by two of the world's most well-known ROI (Return on Investment) gurus, this guide is indispensable for anyone involved in showing the value of money for projects and programs in governments, non-governmental organizations, nonprofits, and businesses. These range from human capital programs to marketing initiatives, technology implementations, systems integrations, quality and lean processes, public health initiatives, procurement procedures, public relations events, risk management policies, economic development programs, corporate social responsibility projects, public policy programs, branding activities, innovation programs, customer satisfaction projects, and everything in between. In a step-by-step process, the book shows how to measure the success of projects and programs, including measuring impact and ROI (Return on Investment). This book also shows how to forecast the value of the project in advance and how to collect data during and after project implementation. It addresses improvements throughout the process so that the project delivers optimum value. In addition to businesses, this book is appropriate for governments, NGOs, nonprofits, universities and healthcare organizations. As a reference for those who are seeking ways to assign value to what they have measured, the book will clarify and resolve much of the mystery surrounding the conversion of data to monetary values. Building on a tremendous amount of experience, application, practice, and research, the book will be based on the work of many individuals and organizations, particularly those who have been reaching the ultimate levels of accountability using the ROI Methodology. Developed in an easy-to-read format and fortified with examples, tips, and checklists, this will be an indispensable guide for those who seek to understand accountability issues. |
| canadian marketing association awards 2018: The Law and Policy of the World Trade Organization Peter Van den Bossche, Werner Zdouc, 2021-11-18 This fully updated edition of the market-leading textbook is required reading for World Trade Organization law students and practitioners. |
| canadian marketing association awards 2018: International Business Simon Collinson, Rajneesh Narula, Amir Qamar, Alan M. Rugman, 2020 We have continued to evolve the structure and content of this textbook in step with the rapidly changing world of international business. This includes completely revising several key chapters, including Chapter 6, on International Trade. This is entirely updated and includes new case studies covering both the trade-war between the US and China and the complex Brexit process. These and other real-world developments have made a wide range of stakeholders much more aware of the significance of global trade interdependencies than in the past. Chapter 16 on the European Union is also entirely updated to take account of Brexit and a range of new socio-political and economic events in Europe. Chapter 11 ('MNEs as Responsible Stakeholders') has been removed, making this edition more consolidated,with 20 rather than 21 chapters. In place of Chapter 11 we have inserted new sections, frameworks and case studies on responsible business throughout the book as a fundamental dimension of international businesstheory and practice across all the other chapters. New case studies, such as 'Businesses and NGOs working together on climate change' in Chapter 4, provideadditional material on this topic. Chapter 14, on 'Political risk and negotiation strategy' also features new case studies on the 'US-Venezuela oil dispute' and 'Huaweiaccused of spying' |
| canadian marketing association awards 2018: Creating Meaningful Impact Julie Bayley, 2023-04-05 Creating Meaningful Impact: The Essential Guide to Developing an Impact-Literate Mindset looks at impact from inside the research sector, celebrating the opportunity to make a difference whilst recognising the challenges this brings. |
| canadian marketing association awards 2018: Washington Information Directory 2017-2018 CQ Press,, 2017-07-15 The Washington Information Directory is the essential one-stop source for information on U.S. governmental and nongovernmental agencies and organizations. This thoroughly researched guide provides capsule descriptions that help users quickly and easily find the right person at the right organization. The Washington Information Directory offers three easy ways to find information: by name, by organization, and through detailed subject indexes. The volume is topically organized, and within the taxonomic structure the relevant organizations are listed not only with contact information but with a brief paragraph describing what the organization (whether government or nongovernmental) does related to that topic. It is focused on Washington—an organization must have an office in Washington to be listed. It also includes dozens of resource boxes on particular topics and organization charts for federal agencies and NGOs. With more than 10,000 listing sand coverage of the new presidential administration, the 2017–2018 Edition features contact information for the following: • 115th Congress and federal agencies • Nongovernmental organizations • Policy groups, foundations, and institutions • Governors and other state officials • U.S. ambassadors and foreign diplomats • Congressional caucuses |
| canadian marketing association awards 2018: The Clockwork Dynasty Daniel H. Wilson, 2017-08-01 An ingenious thriller that follows a race of human-like machines that have been hiding among us for untold centuries—from the New York Times bestselling author of Robopocalypse. [A] fantastic hybrid of Highlander and The Terminator…. It reads like classic steampunk on steroids. —Ernest Cline, #1 New York Times bestselling author of Ready Player Two Present day: When a young anthropologist specializing in ancient technology uncovers a terrible secret concealed in the workings of a three-hundred-year-old mechanical doll, she is thrown into a hidden world that lurks just under the surface of our own. With her career and her life at stake, June Stefanov will ally with a remarkable traveler who exposes her to a reality she never imagined, as they embark on an around-the-world adventure and discover breathtaking secrets of the past… Russia, 1725: In the depths of the Kremlin, the tsar’s loyal mechanician brings to life two astonishingly humanlike mechanical beings. Peter and Elena are a brother and sister fallen out of time, possessed with uncanny power, and destined to serve great empires. Struggling to blend into pre-Victorian society, they are pulled into a legendary war that has raged for centuries. The Clockwork Dynasty seamlessly interweaves past and present, exploring a race of beings designed to live by ironclad principles, yet constantly searching for meaning. As June plunges deeper into their world, her choices will ultimately determine their survival or extermination. Richly-imagined and heart-pounding, Daniel H. Wilson’s novel expertly draws on his robotics and science background, combining exquisitely drawn characters with visionary technology—and riveting action. |
| canadian marketing association awards 2018: Strategic Social Marketing Jeff French, Ross Gordon, 2015-01-31 This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers. |
| canadian marketing association awards 2018: The Rise of the Intelligent Health System Harry P. Pappas, Paul H. Frisch, 2024-02-16 I recommend that all members of the health community read this book to obtain a real snapshot of how the Intelligent Health System is being transformed via new technologies. Chris Landon MD FAAP, FCCP, FRSM Clinical Associate Professor USC Keck School of Medicine Technology Development Center Laboratory and Studio The Intelligent Health Pavilion as demonstrated at the annual HIMSS Conference by the Intelligent Health Association is the impetus for this book. This book documents the remarkable journey of Intelligent Health System and the adoption of Innovative technologies. Many showcased in real time on the trade show floor and now in this book: The Rise of the Intelligent Health System. In each chapter of this book, authors are expressing the immense potential of merging cutting-edge technology with the complex realm of patient care and safety. The informative chapters in this book delve deep into the unfolding story of how hospitals have evolved into interactive, intelligent environments, driven by real-time data and powered by artificial intelligence. In what seems like the blink of an eye, technology has completely transformed the way we live, work, and interact with the world around us. From smartphones to self-driving cars, ChatGPT, wireless technologies, wearables, and many other innovations are reshaping our society, pushing the boundaries of what was once considered impossible. However, nowhere is the impact of technology more profound than in the field of healthcare. |
| canadian marketing association awards 2018: Associations Canada , 2006 |
| canadian marketing association awards 2018: The Future of Luxury Brands Annamma Joy, 2022-02-07 The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing. |
| canadian marketing association awards 2018: International Sport Management Eric MacIntosh, Gonzalo Bravo, Ming Li, 2019-03-05 International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management. Through a systematic presentation of topics and issues in international sport, this textbook offers a long-overdue guide for students in this burgeoning subfield in sport management. Editors Li, MacIntosh, and Bravo have assembled contributors from all corners of the globe to present a truly international perspective on the topic. With attention to diversity and multiple viewpoints, each chapter is authored by distinguished academics and practitioners in the field. A foreword by esteemed sport management scholar Dr. Earle Zeigler emphasizes the importance of a dedicated study of the issues in international sport management. All chapters in the text use a global perspective to better showcase how international sport operates in various geopolitical environments and cultures. The text is arranged in five parts, each serving a unique purpose: •To outline the issues associated with international sport management •To examine sport using a unique perspective that emphasizes its status as a global industry •To introduce the structure of governance in international sport •To examine the management essentials in international sport •To apply these strategies in the business segments of sport marketing, sport media and information technology, sport facilities and design, sport event management, and sport tourism Written to engage students, International Sport Management contains an array of learning aids to assist with comprehension of the material. It includes case studies and sidebars that apply the concepts to real-world situations and demonstrate the varied issues, challenges, and opportunities affecting sport management worldwide. Chapter objectives, key terms, learning activities, summaries, and discussion questions guide learning in this wide-ranging subject area. In addition, extensive reference sections support the work of practitioners in the field. With International Sport Management, both practicing and future sport managers can develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows readers to examine global issues from an ethical perspective and uncover solutions to complex challenges that sport managers face. With this approach, readers will learn how to combine business practices with knowledge in international sport to lead their current and future careers. International Sport Management offers readers a multifaceted view of the issues, challenges, and opportunities in international sport management as well as the major functional areas that govern international sport. The text provides students, academics, and practitioners with critical insights into the practice of business as it applies to international sport. |
| canadian marketing association awards 2018: The South China Sea Arbitration Alfredo C. Robles, 2019-01-01 The South China Sea Arbitration, which marks the first time that the Philippines and China have been parties to a compulsory dispute settlement procedure, is a landmark legal case. The Tribunal tackled head-on critical issues in the interpretation and application of the UN Convention on the Law of the Sea that other international courts have failed to address, particularly the compatibility of historic rights with the Convention, the identification of maritime features as permanently submerged or above water at high-tide, and the distinction between features that are fully entitled to maritime zones and those that are not. In addition, the Tribunal also had to decide on issues as diverse as near-collisions at sea, illegal fishing of giant clams and sea turtles, and the destruction of fragile coral reefs resulting from island-building. The Tribunals task was rendered arduous by Chinas refusal to appear before it. In these circumstances, understanding the Tribunals decisions is a challenging undertaking. Chinas public relations campaign targeting the proceedings raised issues that the layperson could readily grasp, notably African states support for its non-appearance, the integrity of the judges, and the validity of arbitral awards. Understanding the Awards and Debating with China aims to facilitate understanding of the South China Sea Arbitration by presenting detailed summaries of the two Arbitral Awards. The author rebuts the questionable claims raised by Chinas public relations campaign and highlights Chinas covert actions during the proceedings. |
| canadian marketing association awards 2018: Global Risk and Contingency Management Research in Times of Crisis Vajjhala, Narasimha Rao, Strang, Kenneth David, 2022-06-24 Risks can be identified, evaluated, and mitigated, but the underlying uncertainty remains elusive. Risk is present across all industries and sectors. As a result, organizations and governments worldwide are currently experiencing higher levels of risk and have had to make risky decisions during times of crisis and instability, including the COVID-19 pandemic, economic and climate perils, and global tensions surrounding terrorism. It is essential that new studies are undertaken to understand strategies taken during these times to better equip business leaders to navigate risk management in the future. Global Risk and Contingency Management Research in Times of Crisis examines the impact of crises including the COVID-19 pandemic, which has tested organizational risk and contingency management plans. It provides significant insights that should benefit business leaders on risk and contingency management in times of crisis. It emphasizes strategies that leaders can undertake to identify potential future risks and examines decisions made in past crises that can act as examples of what to do and what not to do during future crisis events. Covering topics such as auditing theories, risk assessment, and educational inequality, this premier reference source is a crucial resource for business leaders, executives, managers, decision makers, policymakers, students, government officials, entrepreneurs, librarians, researchers, and academicians. |
| canadian marketing association awards 2018: Ring of Fire Virginia Heffernan, 2023-03-14 A valuable discovery under the world’s second-largest temperate wetland and in the traditional lands of the Cree and Ojibway casts light on the growing conflict among resource development, environmental stewardship, and Indigenous rights When prospectors discovered a gigantic crescent of metal deposits under the James Bay Lowlands of northern Canada in 2007, the find touched off a mining rush, lured a major American company to spend fortunes in the remote swamp, and forced politicians to confront their legal duty to consult Indigenous Peoples about development on their traditional territories. But the multibillion dollar Ring of Fire was all but abandoned when stakeholders failed to reach consensus on how to develop the cache despite years of negotiations and hundreds of millions of dollars in spending. Now plans for an all-weather road to connect the region to the highway network are reigniting the fireworks. In this colorful tale, Virginia Heffernan draws on her bush and newsroom experiences to illustrate the complexities of resource development at a time when Indigenous rights are becoming enshrined globally. Ultimately, Heffernan strikes a hopeful note: the Ring of Fire presents an opportunity for Canada to leave behind centuries of plunder and set the global standard for responsible development of minerals critical to the green energy revolution. |
| canadian marketing association awards 2018: Public Relations Planning Edward T. Vieira, Jr., 2018-10-03 Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication. |
| canadian marketing association awards 2018: Anti-Semitism and the MS St. Louis Rona Arato, 2021-01-12 Prior to the Second World War, Canada's Jewish community was well established in many cities, including Toronto, Montreal and Winnipeg. As war grew closer, anti-Semitism across Europe was increasing. Hitler's Nazis were spreading hatred and violence towards Jews across Germany. At first, Jews were allowed to leave Germany and thousands escaped to save themselves and their families. Then countries around the world closed their doors to Jewish refugees. In 1939, the MS St. Louis sailed for Cuba with nearly a thousand Jewish men, women, and children looking for safety. They were turned away by Cuba, then the US. The ship sailed on to Canada. Despite pleas from the Canadian Jewish community, the government refused to allow the passengers to land in Canada. After war broke out, Canada continued to refuse Jewish refugees entry. When Britain forced Canada to take some refugees in, Canada imprisoned them in internment camps — alongside Nazis. Some of these Jewish refugees were only teenagers. Three years after the war ended and after the horrors of the Holocaust were universally known, Canada finally changed immigration policies and begin to accept Jews equally with other immigrants. Canada's long history of anti-Semitic immigration policies was deemed shameful. In November 2018, Prime Minister Justin Trudeau made an official apology to the Jewish community for Canada's refusal to accept the passengers of the MS St. Louis, as well as for its historical anti-Semitic policies. |
| canadian marketing association awards 2018: Digital Governance Michael E. Milakovich, 2021-09-28 The application of digital information and communication technologies (ICTs) to reform governmental structures and public service is widely and perhaps naively viewed as the 21st century savior, the enlightened way to reinvigorate democracy, reduce costs, and improve the quality of public services. This book examines the transition from e-government to digital governance in light of the financial exigencies and political controversies facing many governments. The chapters concentrate on strategies for public sector organizational transformation and policies for improved and measurable government performance in the current contentious political environment. This fully updated second edition of Digital Governance provides strategies for public officials to apply advanced technologies, manage remote workforces, measure performance, and improve service delivery in current crisis-driven administrative and political environments. The full implementation of advanced digital governance requires fundamental changes in the relationship between citizens and their governments, using ICTs as catalysts for political as well as administrative communication. This entails attitudinal and behavioral changes, secure networks, and less dependence on formal bureaucratic structures (covered in Part I of this book); transformation of administrative, educational, and security systems to manage public services in a more citizen-centric way (covered in Part II); the integration of advanced digital technologies with remote broadband wireless internet services (Part III); and the creation of new forms of global interactive citizenship and self-governance (covered in Part IV). Author Michael E. Milakovich offers recommendations for further improvement and civic actions to stimulate important instruments of governance and public administration. This book is required reading for political science, public administration, and public policy courses, as well as federal, state, and local government officials. |
| canadian marketing association awards 2018: Intercultural Management in Practice Meena Chavan, Lucy Taksa, 2021-08-16 Modern-day business leaders need to manage diverse global organisations and teams that work in international contexts. This text will assist organisations of all types to manage diversity and promote inclusion in their national and international operations and markets. |
| canadian marketing association awards 2018: Teaching Creative Writing in Canada Darryl Whetter, 2024-12-04 Teaching Creative Writing in Canada maps the landscape of Creative Writing programmes across Canada. Canada’s position, both culturally and physically, as a midpoint between the two major Anglophone influences on Creative Writing pedagogyy—the UK and the USA—makes it a unique and relevant vantage for the study of contemporary Creative Writing pedagogy. Showcasing writer-professors from Canada’s major Creative Writing programmes, the collection considers the climate-crisis, contemporary workshop scepticism, curriculum design, programme management, prize culture, grants and interdisciplinarity. Each chapter concludes with field-tested writing advice from many of Canada’s most influential professors of fiction, poetry, creative nonfiction and drama. This authoritative volume offers an important national perspective on contemporary and timeless issues in Creative Writing pedagogy and their varied treatment in Canada. It will be of valuable to other creative teachers and practitioners, those with an interest in teaching and learning a creative art and anyone working on cultural and educational landscapes. |
| canadian marketing association awards 2018: Official Gazette of the United States Patent and Trademark Office , 2005 |
| canadian marketing association awards 2018: Events Management Glenn A. J. Bowdin, Johnny Allen, Rob Harris, Leo Jago, William O'Toole, Ian McDonnell, 2023-07-31 A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality. |
| canadian marketing association awards 2018: Social Scientists Confronting Global Crises Jean M. Bartunek, 2021-12-24 Social scientists develop knowledge that is directly pertinent to global challenges and crises and need to be included in initiatives taken to address them. This book is a step towards such presentation and involvement. Global crises are crucially intertwined with our relationships, groups, organizations, communities, institutions, how they collaborate with each other, how they compete with each other, and the dynamics intermingled with these. These dimensions are inadequately addressed by scientists and insufficiently recognized by other stakeholders. With contributions from a global array of respected social scientists, this shortform book contributes to deep understandings of social phenomena associated with global crises. In illuminating interventions via those dealing with challenges and crises first-hand, the book also shows the ongoing personal development required to address global crises in productive ways. This book will be of interest to social scientists, researchers, academics, organizational consultants and students in the fields of management, especially those focusing on global challenges and crises. It will also be a useful resource for practitioners and policy makers. |
| canadian marketing association awards 2018: Financial Management and Risk Analysis Strategies for Business Sustainability Enríquez-Díaz, Joaquín, Castro-Santos, Laura, Puime-Guillén, Félix, 2021-04-02 In light of the Sustainable Development Goals, sustainability is a factor to consider for understanding the changes that are coming in the business world and in different areas of management. Companies must reorient their business objectives towards sustainable and responsible production for the environment and society. In this context of change, it is important to open the debate and obtain more thorough knowledge on how companies should change their leaderships strategies and carry out their financial planning, as well as analyze the risk of their clients and innovative projects that respect the environment. Financial Management and Risk Analysis Strategies for Business Sustainability proposes a series of practical and theoretical perspectives on how the business world has to evolve to adapt to the new situation the world has reached due to undeniable climate change forcing businesses to redefine their productive processes and internal organization. Topics highlighted include financial management procedures, corporate social responsibility, risk analysis, financial literacy, and innovation in sustainability and sustainable development. This book is a useful reference source for managers, executives, engineers, business professionals, financial analysts, researchers, academicians, and students in the areas of management, human resources, accounting and finance, taxation, environmental economics, and some engineering areas. |
| canadian marketing association awards 2018: Novel & Short Story Writer's Market 2019 Robert Lee Brewer, 2018-09-14 THE BEST RESOURCE FOR GETTING YOUR FICTION PUBLISHED Novel & Short Story Writer's Market 2019 is the only resource you need to get your short stories, novellas, and novels published. The 38th edition of NSSWM features hundreds of updated listings for book publishers, literary agents, fiction publications, contests, and more. Each listing includes contact information, submission guidelines, and other essential tips. Novel & Short Story Writer's Market also offers valuable advice to elevate your fiction: • Break down the anatomy of a great short story. • Learn how to create an antagonistic setting and incorporate conflict into your fiction. • Discover the important elements of complexity and how to use those elements to develop your story. • Gain insight from best-selling and award-winning authors, including George Saunders, Kristin Hannah, Roxane Gay, and more. |
Canada - Wikipedia
Other popular professional competitions include the Canadian Football League, National Lacrosse League, the Canadian Premier League, and the curling tournaments hosted by Curling …
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Jan 8, 2024 · Canadian Arctic: The Canadian Arctic encompasses Canada's northernmost parts, including parts of Nunavut, Northwest Territories, and Yukon. It is a vast, sparsely populated …
Canada - The World Factbook
6 days ago · Visit the Definitions and Notes page to view a description of each topic.
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Around 38 million people live in Canada. About 90% of the Canadian population live within 100 miles (160 km) of the border with the United States. [28] This is because of climate and trade …
Canada | The Canadian Encyclopedia
The name “Canada,” is derived from the Iroquoian word kanata, meaning a village or settlement. On 13 August 1535, as Jacques Cartier was nearing Île d'Ant...
The Canada Guide | In-depth reference website for all things Canadian
The Canada Guide is an in-depth reference website for all things Canadian for student research, tourists, immigrants studying for citizenship and others.
Canadians - Wikipedia
Canadian culture has historically been influenced by European culture and traditions, especially British and French, and by its own indigenous cultures.
Canada - Wikipedia
Other popular professional competitions include the Canadian Football League, National Lacrosse …
Canada | History, Population, Immigration, Capital, & Curr…
1 day ago · This fact, coupled with the grandeur of the landscape, has been central to the sense of Canadian …
Home - Canada.ca
Buying, selling and supporting Canadian. Find information on Made in Canada labels, how to buy Canadian …
Canada Maps & Facts - World Atlas
Jan 8, 2024 · Canadian Arctic: The Canadian Arctic encompasses Canada's northernmost parts, including parts …
Canada - The World Factbook
6 days ago · Visit the Definitions and Notes page to view a description of each topic.
