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| cannabis social media management: Cannabis Jobs Andrew Ward, 2020-02-04 “Andrew Ward spills the beans on how to obtain a job or full-blown career in the cannabis industry. Brooklyn-based freelance cannabis writer Ward should know, as he has covered the industry for over a decade for Benzinga and Merry Jane, among other media outlets.” —Forbes As of 2019, eleven states (and Washington, DC) have legalized recreational marijuana use with another twenty-two having legalized medical marijuana, and those numbers will only continue to rise. Cannabis career opportunities are beginning to take off across the country and beyond. In fact, Forbes noted the industry is projected to create more jobs than manufacturing by 2020. With the rise in legalization, virtually any job in the American market can be replicated in the cannabis industry. From working in a dispensary to social media, IT to HR, marketing to quality assurance, millions of future professionals are looking at cannabis as a future career path. Andrew Ward, who has been covering the growing cannabis industry for over a decade, shares the vast stretch of potential careers. In addition to job opportunities, Ward supplies career growth, salaries, and first-hand knowledge from professionals who have made a career in the field. But as with any industry, there are pros and cons. While the market is expanding, every profession has growing pains, and Ward explains them in detail. In addition to potential jobs, Ward explores other options, such as freelancing and starting your own business. For those either looking to find a new career or preparing to join the workforce, Cannabis Jobs offers the most in-depth information available. |
| cannabis social media management: Media Strategies Jane Johnston, Katie Rowney, 2020-07-16 Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships. Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice. 'The game has changed. Communications professionals should look to this as their guide when navigating a swiftly changing media landscape.' Ross Healy, Brand Social Media Specialist 'Media Strategies cuts through the hype to show how you can build your skills and excel as a communicator in both traditional media and the disruptive digital media platforms.' Elissa Trezia, Financial Technology PR Executive, Indonesia 'An excellent guide to the complex media landscape.' Catherine Archer, Academic Chair, Strategic Communication, Murdoch University |
| cannabis social media management: Billion Dollar Dimebag Jackson D. Tilley, 2019-09-17 “Smart, funny, and fast-paced, this debut from Jackson Tilley is both a deeply felt memoir and a crash-course in the Green Rush.” —Jonathan Small, Editor-in-Chief, Green Entrepreneur A deeply personal and thoughtful journey through the madness and joy of legal cannabis. Mixing his years of business experience at the cutting edge of cannabis with a battle to overcome addiction, Tilley allows the readers to personally experience the cannabis revolution. Tilley’s prose explores both the history of prohibition and his front- row experience inside the burgeoning legal cannabis industry. For historians wondering how pot went mainstream, Billion Dollar Dimebag is a valuable contribution.” —Jonathan Franklin, Author 438 Days: An Extraordinary True Story of Survival at Sea When Tilley turns the magnifying glass on himself and his chosen profession of American marijuana, he reveals the unique, coming-of-age idiosyncrasies of a brand-new industry as it transcends the Reefer Madness-reputation it never deserved and transitions into a major player in mainstream agriculture, traditional science and modern retailing. Billion Dollar Dimebag is a compelling look inward at one of the modern world's most complex and dynamic corporate collisions: cannabis and technology. —Ricardo Baca, Founder of Grasslands: A Journalism-Minded Agency and The Cannabist |
| cannabis social media management: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| cannabis social media management: Ultimate Guide to Social Media Marketing Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton, 2020-08-18 Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time |
| cannabis social media management: Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023) Mohd Fauzi bin Sedon, Intakhab Alam Khan, Mehmet CÜNEYT BİRKÖK, KinSun Chan, 2023-06-29 This is an open access book. With the progress of social civilization, social science and its research are becoming more and more important. Theoretically and practically, the study of social phenomena and social problems and the development of prosperous social sciences are the eternal themes of human beings. At present, social science research and its results can hardly meet the needs of social development, especially the unscientific evaluation of social science results, which has aroused great concern from all walks of life, and has produced dirt and questions on social science, thus affecting the proper development of social science. Max Weber once said that the most important function of social science in modern times is to keep people clear-headed and to resist the delusions of prophetic legislators. Humanities and arts are the process of perceiving, realizing, thinking, manipulating, and expressing objective or subjective objects through capturing and excavating, feeling and analyzing, integrating and applying, or displaying the stage results in the form obtained through feeling (seeing, hearing, smelling, touching). The social sciences and humanities and arts contain content that will directly affect our lives and the way society functions. And by reacting to today's increasingly intricate problems and situations through systematic and professional discussions, they will further contribute to the improvement of institutions and the development of society. By thinking about issues and looking at problems and the world from different perspectives by putting the two together, it may be possible to have more comprehensive, appropriate, and better responses; for example, the development of laws requires a deeper understanding of the environment in which they are implemented; international trade requires a certain understanding of the customs of different countries; and the development of tax and economic policies requires a certain understanding of the population, consumer demand, etc. |
| cannabis social media management: Strengthening SME Performance Through Social Media Adoption and Usage Qalati, Sikandar Ali, Ostic, Dragana, Bansal, Rohit, 2023-03-17 Small and medium-sized enterprises (SMEs) are recognized as the backbone of todays world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channels revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians. |
| cannabis social media management: The Cannabis Business Charles S. Alovisetti, Cassia Furman, 2020-12-29 As the largely illicit cannabis market transitions to a legal, regulated industry, the canna-curious and experienced industry participants alike are experiencing the harsh truth: Making a fortune in the legal cannabis industry is a challenge made even more difficult by a complex patchwork of state and federal laws. The Cannabis Business clears the confusion around topics such as the distinction between hemp and cannabis and why it matters for consumers and regulators, why CBD isn’t completely legal in the U.S., why and how states differ in their licensing processes, and how deal structuring is impacted by state regulations. Written by attorneys from the nation’s leading cannabis law and policy firm, this comprehensive primer on all things cannabis law is a must-have for anyone seeking to understand the major practical legal issues facing the cannabis industry in the U.S. |
| cannabis social media management: Rapid Innovation and Development in the Global Cannabis Market Mashau, Pfano, Nyawo, Jabulani, 2023-01-09 In recent years, the public has become acquainted with the benefits of cannabis following the legalization of the use of cannabis-based products such as medicinal products, skincare and body products, CBD, and other developments. This has resulted in an economically viable industry that requires high-level investigation in order for countries to fully benefit from it. Rapid Innovation and Development in the Global Cannabis Market considers the recent innovations and developments in the global cannabis market, captures the effects of different policies governing the industry, and documents products and processes innovations. Covering topics such as market potential, government intervention, and sustainable models, this reference work is ideal for government officials, policymakers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students. |
| cannabis social media management: Cannabis David Jernigan, 2021 This book does not take a position on whether expanded legal use of non-medical cannabis should continue. It seeks to provide a consolidated source for the evidence, issues, challenges, and experiences with legalized cannabis for non-medical use and the lessons learned from America's long history with alcohol and tobacco control. It seeks to provide guidance for those who are and will continue to be in positions to struggle with the issue of cannabis control-- |
| cannabis social media management: UnMarketing Scott Stratten, Alison Stratten, 2016-10-10 UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B. |
| cannabis social media management: The Cannabis Social Club Mafalda Pardal, 2022-07-29 As cannabis legalization reforms are underway, there is some concern that non-profit, ‘middle ground’ options may remain under-researched and thus less visible. This book offers an in-depth account of one of the possible ‘middle ground’ models for the supply of cannabis: the Cannabis Social Club. Cannabis Social Clubs (CSCs) are typically formal, non-profit associations of adult cannabis users who produce and distribute that substance close to or at cost price among themselves. They constitute an user-driven model for the supply of cannabis. In most jurisdictions, CSCs remain a grass roots, unregulated initiative of groups of users, but the model has been legalized in Uruguay and Malta, and it has featured recent debates and legislative proposals in other countries. This book brings together contributions from internationally respected scholars, drawing on case studies, empirical findings and policy reflections, from a range of countries (such as Belgium, Canada, New Zealand, Spain, Uruguay, USA), and a consideration of the CSC model from different disciplinary backgrounds. Part one provides detailed analysis of where and how CSCs have been operating, and a critical analysis of their key features and relationship with institutional actors. Part two discusses several policy outcomes and proposes a design of a regulatory market, as well as considering whether the CSC model might be suited for adaptation to the supply of other substances. The Cannabis Social Club is important reading for academics in the fields of drug policy analysis, criminology, economics, policy studies and anthropology. It will also be of interest to policy makers, journalists, law-enforcement personnel. |
| cannabis social media management: Cannabis Business: Step-by-Step Startup Guide The Staff of Entrepreneur Media, Inc., 2018-04-20 Lifting the veil on all facets of the marijuana industry, this step-by-step guide sheds light on business opportunities available as cannabis becomes legal and regulated across the globe. From retailers to growers, producers, and suppliers, there’s a seemingly never-ending list of startup opportunities in this emerging market, and we'll give you the tools you need to succeed. Plus, this kit includes: Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years Interviews and advice from successful entrepreneurs in the industry Worksheets, brainstorming sections, and checklists Entrepreneur’s Startup Resource Kit (downloadable) More about Entrepreneur’s Startup Resource Kit Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits. |
| cannabis social media management: Social Media and Criminal Justice Xiaochen Hu, Nicholas P. Lovrich, 2024-09-23 Discussing social media-related scholarship found in criminology, legal studies, policing, courts, corrections, victimization, and crime prevention, this book presents the current state of our knowledge on the impact of social media and the major sociological frameworks employed to study the U.S. justice system. Building a theoretical framework for the study of social media and criminal justice in each chapter, the chapters provide a systematic reflection of extant research on social media in cybercrime, operations of courts, administration of institutional and community corrections, law enforcement, and crime prevention. The book fills the gap between the contemporary state of knowledge regarding social media and criminal justice with respect to both empirical evidence and types of sociological frameworks being employed to explore and identify the societal costs and benefits of our growing dependence upon social media. In addition to providing an up-to-date overview of our current state of knowledge, this book highlights important areas of future research, wherein the benefits of social media can be expanded and the negative aspects of its broadening use can be minimized. Social Media and Criminal Justice will be of interest to students, scholars and practitioners in the areas of judicial administration, corrections management, law enforcement, and criminal justice-engaged community-based nonprofit organizations involved in court-referred treatment and/or active collaboration with local law enforcement agencies. |
| cannabis social media management: Political Marketing and Management in the 2020 New Zealand General Election Edward Elder, Jennifer Lees-Marshment, 2021-10-24 This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world. |
| cannabis social media management: Investing in Cannabis For Dummies Steven R. Gormley, 2021-02-03 Invest in one of the most exciting and booming industries available today Investing in Cannabis For Dummies takes readers on an illuminating and whirlwind tour of the legal cannabis investment industry. Written by a renowned expert in the world of cannabis, Steve Gormley (also known as the Cannabis Viking), this book provides an in-depth look at all aspects of publicly traded stocks (nationally and internationally) in the cannabis industry for medical or recreational use. This book covers crucial topics for a firm understanding of investing in the cannabis industry, including: How to evaluate the strength of a cannabis company The differences between investing in public and private companies Investing in different cannabis silos - from cultivation, oils, and edibles, to technology Avoiding common scams and traps Trading strategy tips Investing in Cannabis for Dummies is perfect for those who want to get in near the ground floor of an industry experiencing a massive expansion due to cannabis legalization around North America, Canada, and around the globe. |
| cannabis social media management: Brewing with Cannabis Keith Villa, 2021-08-02 Brewing with Cannabis introduces the convergence of marijuana and brewing in the modern craft beer movement. Explore the varied history of how the cannabis plant became federally illegal and dive into both historic and current laws on decriminalization and legalization of cannabis in the U.S. Learn about the agriculture and biology of cannabis, unique characteristics of the plant, and the similarities between cannabis and hop plants. Find out all that is needed to successfully grow cannabis plants in the comfort of your own home (where state legal). Examine the active components of cannabis and the chemistry of how they interact with beer. Discover how to de-carboxylate THC-A into the fully psychoactive form of THC and learn methods of adding cannabis and CBD to non-alcoholic beer and homebrew for different effects. Delve into how and why the plant produces compounds such as cannabinoids and terpenes, how they function, and how to incorporate them into beer recipes. Both homebrewers and professional brewers will be inspired by a wide-range of extract-based and all-grain recipes they can adopt or use as guidance when creating non-alcoholic beer or homebrew. Designed as a practical guide to use in brewing, the final chapter will inspire readers on how the discovery of new cannabinoids and terpenes may be used in the future. This book will be especially useful to brewers seeking information on the responsible and state legal of use of cannabis in brewing. |
| cannabis social media management: The Emerald Handbook of Computer-Mediated Communication and Social Media Jeremy Harris Lipschultz, Karen Freberg, Regina Luttrell, 2022-06-27 Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner. |
| cannabis social media management: The New Rules of Marketing and PR David Meerman Scott, 2020-04-28 The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. |
| cannabis social media management: Medical Cannabis Handbook for Healthcare Professionals Christine Nazarenus, 2019-12-24 Helps healthcare professionals navigate the maze of information and disinformation about medical cannabis Written for all healthcare professionals who are considering including medical cannabis in their treatment plans, this is the first handbook to disseminate all the information needed to advise patients safely and legally. Replete with evidence-based guidelines firmly grounded in the most up-to-date research, this resource covers the historical, legal, and biological context of medical cannabis so healthcare professionals can confidently discuss possible plans with their patients. Medical Cannabis Handbook For Healthcare Professionals delves into the biology of the endocannabinoid system, addressing how cannabis interacts with the body, its effects and side effects, and how to manage cannabis–drug interactions. Chapters discuss in detail how to talk to patients, what language providers can and cannot use, protocols for patient-centered dosing, and the variety of available cannabinoid pharmaceuticals. Based on the latest research, this book demonstrates the efficacy of cannabis in treating a broad range of symptoms and conditions. Written for any healthcare professional who might have to answer patient questions about medical cannabis, this handbook dispels common myths and confirms little-known facts about medical cannabis. KEY FEATURES: Delivers the most up-to-date, evidence-based research on medical cannabis to enhance understanding of this complex topic Provides historical, legal, and biological content so that healthcare professionals can confidently discuss medical cannabis with patients Dispels common cannabis myths and misinformation Discusses pain management regarding cannabis and opioids Co-published with Medical Marijuana 411, the leading medical cannabis education provider to offer online CME, CPE, and CNE courses to health professionals worldwide; and required certifications for dispensary consultants |
| cannabis social media management: Good Thinking David Robert Grimes, 2021-03-30 Good Thinking is our best defense against anti-vaccine paranoia, climate denial, and other dire threats of today In our ever-more-polarized society, there’s at least one thing we still agree on: The world is overrun with misinformation, faulty logic, and the gullible followers who buy into it all. Of course, we’re not among them—are we? Scientist David Robert Grimes is on a mission to expose the logical fallacies and cognitive biases that drive our discourse on a dizzying array of topics–from vaccination to abortion, 9/11 conspiracy theories to dictatorial doublespeak, astrology to alternative medicine, and wrongful convictions to racism. But his purpose in Good Thinking isn’t to shame or place blame. Rather, it’s to interrogate our own assumptions–to develop our eye for the glimmer of truth in a vast sea of dubious sources–in short, to think critically. Grimes’s expert takedown of irrationality is required reading for anyone wondering why bad thinking persists and how we can defeat it. Ultimately, no one changes anyone else’s mind; we can only change our own–and give others the tools to do the same. |
| cannabis social media management: Social Media Marketing Made Simple Larry Garland, 2021-02-16 Social media marketers and business owners! Are you tired of scrolling through your feed wishing you had a bigger audience, but uncertain about how to go about getting more? Discover How You Can Increase Your Social Media Presence, Create Unique Content, Build a Bigger Audience, and Sell Your Products and Services With Ease.It may take a lot of planning, but do not be afraid: take the opportunity to develop a social media marketing strategy, and make your online business reach new levels of success!A common problem that many of us have is expecting our content to go viral and for our follower count to grow immediately. Many people spend an average of 3 hours on social media per day, and this number increases depending on the demographic.In reality, posts rarely go viral without many hours spent researching, strategizing, and planning the most exciting and effective content to share with their engaged followers.Understanding social media marketing will have numerous benefits, that will be relevant to a multitude of aspects of business in the twenty-first century. |
| cannabis social media management: Life in Pain John L. Fitzgerald, 2019-09-30 This book explores pain in a number of ways. At the heart of the book is an extension of Melzack’s neuromatrix theory of pain into the social, cultural, and economic fields. Specific assemblages involving varied institutions, flows of capital, encounters, and social and economic structures provide a framework for the formation of pain, its perception, experience, meaning, and cultural production. Complementing the extended neuromatrix is a second theory, focussed on the propensity of western market capitalism to seek out new areas of life to subsume to capital. Pain is one such life area that is now ripe for exploitation. Although the book has theory at its heart, it draws extensively on case studies to identify the contradictions and complexities. Case studies are drawn from accounts of drug use in varied contexts such as prescription drugs, methamphetamine use, oxycodone use in North America, and the global rise of the medicinal cannabis marketplace. |
| cannabis social media management: The Routledge Companion to Advertising and Promotional Culture Emily West, Matthew P. McAllister, 2023-04-04 This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present. |
| cannabis social media management: Start Your Own Cannabis Business Javier Hasse, The Staff of Entrepreneur Media, 2018-04-20 Everything You Need to Start and Run a Successful Cannabis Business From retailers to growers, producers, and suppliers, there's a seemingly never-ending list of startup opportunities in this emerging market. In Start Your Own Cannabis Business, cannabis, biotech, and entrepreneurship reporter Javier Hasse introduces forward-thinking entrepreneurs lie you to the industry and shares hard-earned tips and success stories from pioneers and visionaries in the marijuana industry. Take a closer look at the world of weed and what it holds for you and your future as a cannabis entrepreneur. You'll learn how to: Put together a solid business plan with tips from cannabis lawyers Estimate startup costs with the help of cannabis-experienced CPAs Assemble a team of employees with insight from legal cannabis recruiting and dispensary training agencies Protect your assets in case something goes wrong with your business Familiarize yourself with the tax and legal regulations of the industry Understand what's legal and what's not in the U.S. in cannabis Grow your cannabis business into a multistate company |
| cannabis social media management: Management Communication James S. O'Rourke, 2023-03-30 This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and James O’Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This seventh edition includes both classic and new features. The strategic approach is integrated throughout the book, allowing students to understand how a communicated message affects the business as a whole. New case studies provide students with hands-on experience of scenarios they will encounter in the real world, looking at global companies such as Facebook and Nike. Further updates include new content on technology, corporate culture, and disinformation. An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Chapters on intercultural communication, nonverbal communication, and conflict management provide students with the skills to build relationships and influence stakeholders – key skills for any manager. This text will provide students with a well-rounded understanding of management communication and the support material ensures it serves as a complete resource for instructors. |
| cannabis social media management: UnBranding Scott Stratten, Alison Stratten, 2017-10-09 UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today. |
| cannabis social media management: Crime And Behaviour: An Introduction To Criminal And Forensic Psychology Majeed Khader, 2019-06-24 Crime and Behaviour: An Introduction to Criminal and Forensic Psychology is the first textbook to provide a detailed overview of criminal psychology in Singapore. The textbook puts together ideas relating to crime, crime prevention, and criminal psychology, as it occurs in the Singaporean context. While leveraging on psychology as an anchor, the book adopts a multidisciplinary perspective and examines the forensic sciences angle, legal issues, and the investigative perspectives of crimes.The chapters cover criminal justice agencies in Singapore, theories of crime, deception and lying behaviors, sex crimes, violent crimes, crime prevention, terrorism, and psychology applied in legal settings. Each chapter contains case studies of actual cases and ends with questions for discussion and research, making this a valuable text for courses in university and in law enforcement settings.This textbook has several unique features, such as: |
| cannabis social media management: Smokescreen Kevin A. Sabet, 2021-04-20 From the leading authority on marijuana—a man who has served as White House advisor on drugs to three different administrations and who NBC News once called “the prodigy of drug politics—comes the remarkable and shocking exposé about how 21st century pot, today’s new and highly potent form of the drug, is on the rise, spreading rapidly across America by an industry intent on putting rising profits over public health. Smokescreen: What the Marijuana Industry Doesn't Want You to Know examines the inside story behind the headlines, containing accounts from Sabet’s time in the Obama administration to stunning revelations from whistleblowers speaking out for the first time. What it finds is how the marijuana industry is running rampant without proper oversight, leaving Americans’ health seriously at risk. Included are interviews with industry insiders who reveal the hidden dangers of a product they had once worshipped. Also contained in these pages are insights from a major underground-market dealer who admits that legalization is hastening the growth of the illicit drug trade. And more to the heart of the issue are the tragic stories of those who have suffered and died as a result of marijuana use, and in many cases, as a result of its mischaracterization. Readers will learn how power brokers worked behind the scenes to market marijuana as a miracle plant in order to help it gain widespread acceptance and to set the stage for the lucrative expansion of recreational pot. The author of this compelling first-person narrative leading the national fight against the legalization of cannabis through his nonprofit, Smart Approaches to Marijuana (aka SAM) is Kevin Sabet. As a policy advisor to everyone from county health commissioners to Pope Francis, and a frequent public speaker on television, radio and through other media outlets, his analysis is consistently relied upon by those who recognize what’s at stake as marijuana lobbyists downplay the risks of massive commercialization. A book several years in the making, filled with vivid characters and informed by hundreds of interviews and scores of confidential documents, Sabet's Smokescreen lays bare the unvarnished truth about marijuana in America. |
| cannabis social media management: Managing Drugs in Sport Jason Mazanov, 2016-10-04 As ongoing high-profile drug scandals have demonstrated, sports organisations rarely have a coherent strategy to manage the role and relationship their sport has with different types of drugs (from alcohol to supplements to prescription drugs to doping). This important and timely book argues that drug control-led integrity management of sport is more than an ideological battle around doping. The relationship sport has with the drugs industry has become a much broader management problem. The breadth of the problem compels stakeholders in sport (including athletes, coaches, fans, public servants and sports managers) to understand better the issues in pursuit of effective strategies and responses. Drawing on cutting-edge management theory, this book explores the dilemma of drugs in sport. It introduces the policy and business contexts that have shaped responses to this issue and examines its significance to sport and integrity management, including human resource management, marketing, and risk management. It discusses practical management concerns, such as working with scientists and anti-doping organisations, and offers clear recommendations for the future management of sports integrity. The first book to offer a complete framework for a drugs management strategy for sport, Managing Drugs in Sport is essential reading for all advanced students, researchers and practitioners working in sport management, sport business, sport policy, sport governance and business ethics. |
| cannabis social media management: Cannabis and its Derivatives Rahul Shukla, Mayank Handa, Dhirendra Pratap Singh, Ashish Dhir, 2024-05-24 Cannabis and its Derivatives: Guide to Medical Application and Regulatory Challenges summarizes the current state of research and clinical pharmacology of cannabis-based therapeutics, and the associated regulatory framework.The content is organized in twelve chapters. The first four comprise the introduction section covering historical, botanical, and taxonomical platform of cannabis, chemical derivatives of the cannabis plant, a literature review of therapeutic applications, and the biological fate of cannabis and its metabolic products. Part two of the book covers therapeutic applications, including pain management, neurological disorders, cancer management, it's interactions with other drugs, veterinary applications and the adverse effects of Cannabis overuse in humans. The final section is devoted to discussions around regulatory challenges and future considerations.Cannabis and its Derivatives: Guide to Medical Application and Regulatory Challenges is the ideal reference pharmaceutical scientists, clinicians, and academic researchers who want access to updated information on the therapeutic applications of cannabis and its derivates. Corporate researchers will also benefit from this book's presentation of the associated regulatory environment. - Explores the potential of Cannabis derivatives and medicinal properties in several medical fields - Highlights the regulatory challenges around the clinical use and research of Cannabis - Covers applications to conditions like cancer, neurological disorders, pain management, and interactions with other drugs |
| cannabis social media management: Emerging Research Challenges and Opportunities in Computational Social Network Analysis and Mining Nitin Agarwal, Nima Dokoohaki, Serpil Tokdemir, 2018-09-17 The contributors in this book share, exchange, and develop new concepts, ideas, principles, and methodologies in order to advance and deepen our understanding of social networks in the new generation of Information and Communication Technologies (ICT) enabled by Web 2.0, also referred to as social media, to help policy-making. This interdisciplinary work provides a platform for researchers, practitioners, and graduate students from sociology, behavioral science, computer science, psychology, cultural studies, information systems, operations research and communication to share, exchange, learn, and develop new concepts, ideas, principles, and methodologies. Emerging Research Challenges and Opportunities in Computational Social Network Analysis and Mining will be of interest to researchers, practitioners, and graduate students from the various disciplines listed above. The text facilitates the dissemination of investigations of the dynamics and structure of web based social networks. The book can be used as a reference text for advanced courses on Social Network Analysis, Sociology, Communication, Organization Theory, Cyber-anthropology, Cyber-diplomacy, and Information Technology and Justice. |
| cannabis social media management: The Mom Test Rob Fitzpatrick, 2013-10-09 The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better. |
| cannabis social media management: Foundations of Business Andrew Gillespie, 2024-02-12 Engaging, supportive, and relevant. This is the ideal introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond. With a contemporary approach to the topic, Foundations of Business provides a truly accessible and engaging guide that reflects current business environments and the global nature of business. Rich withinternational insights from the real world, this text is your key to gaining a holistic understanding of business and organisations in this modern world. Starting first by exploring the different types of organizations and theirstructures, you will then move on to explore the core aspects of a business such as marketing, accounting and finance; as well as the more people-centred issues such as leadership and business ethics. In engaging with this text, you will also develop a firm understanding of key external issues such as the competitive environment; and the political, economic, social, and technological contexts in which businesses operate.Intricately interwoven throughoutFoundations of Business is a series of learning tools and features, all of which have been carefully crafted to help you apply theory in practice. Take the opportunity to put yourselves in the shoes of a managerand discuss how you'd approach certain business challenges; develop your skills in analysing business data; examine real-world business challenges from around the globe - and more.The following additional resources are also available to students:Practitioner videosCareer insight videosShort (3-5 minute) video explanations of key concepts with further illustrative examplesGuidance on answeringthe Business insight questions in the bookA list of web links to the financial statements referenced in the bookSkills set Exemplar essays, and sample exam answersMultiple-choicequestionsFlashcard glossaryAdopting lecturers will have access to the following teaching support resources:Case study updates Guidance on answering discussion question from practitioner videoSeminar activitiesExample essay and examination questionsPowerPoint slidesSelling Points- The only book on the marketto effectively bridge the gap between school and university level education.- Strongly supports the development of practical skills and highlights the relevancy of content to the world of work to help students better apply theory in practice andthink to the future beyond their studies.- Avoids the Western-bias present in some existing books through exploration of global companies and practices such as entrepreneurship in Africa, Sony's Code of Conduct in Japan, the rise in food prices in Russia, and legislation in India limiting Chinese investments in Indian firms. This is evidenced through the Case Studies, Business Insights, as well as throughout the text itself.- Reflects a contemporary focus throughexploration of current issues, better reflecting what businesses increasingly need to take into account in today's world.Digital formats and resources:This text isavailable for students and institutions to purchase in a variety of formats and is supported by online resources.The enhanced e-book gives students the flexibility to support their learning in ways that work best for them; embedded resources include practitioner interview videos, author videos which offer pithy explanations of key concepts, multiple-choice questions, a flashcard glossary and more. |
| cannabis social media management: Cannabis: A Handbook for Nurses Carey Clark, 2021-01-07 The time is now to get grounded in cannabis science and holistic care, with the evidence-based Cannabis: A Handbook for Nurses. This groundbreaking new guide addresses nursing skills and responsibilities in cannabis care, including the physiology of the human endocannabinoid system, cannabis care as it relates to specific disease processes, the history of cannabis, advocacy and ethics, and the ins and outs of cannabis dosing, delivery methods, side effects, and more. Essential for all practice areas, this is a timely, much-needed foundational resource for both students and practicing nurses who want to provide knowledgeable and effective medical cannabis care. |
| cannabis social media management: The Health Effects of Cannabis and Cannabinoids National Academies of Sciences, Engineering, and Medicine, Health and Medicine Division, Board on Population Health and Public Health Practice, Committee on the Health Effects of Marijuana: An Evidence Review and Research Agenda, 2017-03-31 Significant changes have taken place in the policy landscape surrounding cannabis legalization, production, and use. During the past 20 years, 25 states and the District of Columbia have legalized cannabis and/or cannabidiol (a component of cannabis) for medical conditions or retail sales at the state level and 4 states have legalized both the medical and recreational use of cannabis. These landmark changes in policy have impacted cannabis use patterns and perceived levels of risk. However, despite this changing landscape, evidence regarding the short- and long-term health effects of cannabis use remains elusive. While a myriad of studies have examined cannabis use in all its various forms, often these research conclusions are not appropriately synthesized, translated for, or communicated to policy makers, health care providers, state health officials, or other stakeholders who have been charged with influencing and enacting policies, procedures, and laws related to cannabis use. Unlike other controlled substances such as alcohol or tobacco, no accepted standards for safe use or appropriate dose are available to help guide individuals as they make choices regarding the issues of if, when, where, and how to use cannabis safely and, in regard to therapeutic uses, effectively. Shifting public sentiment, conflicting and impeded scientific research, and legislative battles have fueled the debate about what, if any, harms or benefits can be attributed to the use of cannabis or its derivatives, and this lack of aggregated knowledge has broad public health implications. The Health Effects of Cannabis and Cannabinoids provides a comprehensive review of scientific evidence related to the health effects and potential therapeutic benefits of cannabis. This report provides a research agendaâ€outlining gaps in current knowledge and opportunities for providing additional insight into these issuesâ€that summarizes and prioritizes pressing research needs. |
| cannabis social media management: International Sport Marketing Michel Desbordes, André Richelieu, 2019-04-05 How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from place branding and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the financiarization and vipization of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry. |
| cannabis social media management: Managing Human Resources 10CE Monica Belcourt, Parbudyal Singh, Scott Snell, Shad Morris, 2022-07-29 Managing Human Resources, Tenth Canadian Edition, will equip you with the tools and practices of today’s human resources managers and will help you understand how to manage people within the current HRM environment. Available in a variety of formats, this product provides a comprehensive overview of the functions, systems, and responsibilities related to human resources. This is useful to those who will become HR managers as well as to other types of supervisors within an organization. This product recognizes the value of the HR professional in developing and implementing strategy, ultimately supporting the success of their employees as well as the entire organization. This edition includes content related to the COVID-19 pandemic and how it effects HRM. |
| cannabis social media management: Encyclopedia of Sport Management Paul M Pedersen, 2024-09-06 This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field. |
| cannabis social media management: Neuropsychological and Psychosocial Foundations of Neuro-Oncology Herbert B. Newton, Ashlee R. Loughan, 2024-08-05 Neuropsychological & Psychosocial Foundations of Neuro-Oncology provides an in-depth review of common cognitive, psychological, and social manifestations that occur in patients with brain cancer and other neuro-oncological issues, Chapters discuss primary CNS tumors, brain metastases, leptomeningeal disease, paraneoplastic disorders, and many other topics. Effects of CNS and systemic cancer treatment (i.e., radiotherapy, chemotherapy, immunotherapy) are also examined, as wel as current practices for rehabilitation and targets for essential future interventions in vulnerable populations. This book is fully illustrated with pathology photomicrographs, CT and MRI images, tables, and molecular pathway diagrams. Bringing neuropsychological and behavioral health trial knowledge from the bench to the bedside, this volume is an essential reference for practicing neuro-oncologists, neuropsychologists, nurses, and others working in the field of neuro-oncology. - Discusses the neurocognitive implications of brain and systemic cancer treatments - Examines the foundations of neuropsychological testing and daily life implications, including caregiver support - Covers the psychosocial implications of brain cancer, psychotherapeutic interventions, and cognitive rehabilitation |
Cannabis - Wikipedia
Cannabis (/ ˈ k æ n ə b ɪ s / ⓘ) [2] is a genus of flowering plants in the family Cannabaceae that is widely accepted as being indigenous to and originating from the continent of Asia. [3] [4] [5] …
What Is Cannabis? Facts About Its Components, Effects, and Hazards
Jun 22, 2023 · Read on to learn what cannabis is, and find a quick overview of its uses, legality, side effects, and more. As weed becomes legal in more areas, names for it are evolving.
Cannabis (Marijuana) | National Institute on Drug Abuse (NIDA)
Sep 24, 2024 · Cannabis, which some people call marijuana, refers to the dried leaves, flowers, stems, and seeds of the Cannabis sativa L plant. The plant contains at least 125 different …
Cannabis (Marijuana) and Cannabinoids: What You Need To Know
Are marijuana and cannabis the same thing? What are cannabinoids? Can cannabis or cannabinoids treat health conditions? Are they safe? Find out more here.
Marijuana (Cannabis, Weed): What It Is, Side Effects & Risks
Nov 5, 2023 · Marijuana is a mind-alerting substance that comes from the Cannabis sativa plant. Other names for it are weed, pot and dope. Learn about the many short-term and long-term …
Cannabis Health Effects | Cannabis and Public Health | CDC
Feb 16, 2024 · Cannabis is the most commonly used federally illegal drug in the United States, with an estimated 61.9 million people using it in 2022. 1 Cannabis use may have a wide range …
Cannabis: History, Types, Uses, Forms, Risks, Legality - Verywell …
Feb 6, 2021 · Cannabis is a family of plants with a myriad of uses from medicine to recreational use to bioplastics. Research has shown benefits, but also risks.
What are the health benefits and risks of cannabis? - Medical News Today
Jan 29, 2024 · Many people use cannabis to treat chronic pain, multiple sclerosis, and mental health conditions. However, research had identified both benefits and risks to using cannabis …
Cannabis: Uses (Medical), Effects & Warnings - Drugs.com
Cannabis, often smoked, is used for recreational or medical purposes. It is also referred to as grass, hashish, hemp, weed, marijuana and pot. In the U.S., it is still federally classified as …
CANNABIS - Uses, Side Effects, and More - WebMD
There are over 100 cannabinoids in cannabis, but THC and CBD are the most well-studied. Cannabinoids are found in the highest levels in the leaves and flowers of the plant. Cannabis is...
Cannabis - Wikipedia
Cannabis (/ ˈ k æ n ə b ɪ s / ⓘ) [2] is a genus of flowering plants in the family Cannabaceae that is widely accepted as being indigenous to and originating from the continent of Asia. [3] [4] [5] …
What Is Cannabis? Facts About Its Components, Effects, and …
Jun 22, 2023 · Read on to learn what cannabis is, and find a quick overview of its uses, legality, side effects, and more. As weed becomes legal in more areas, names for it are evolving.
Cannabis (Marijuana) | National Institute on Drug Ab…
Sep 24, 2024 · Cannabis, which some people call marijuana, refers to the dried leaves, flowers, stems, and seeds of the Cannabis sativa L plant. The plant contains at least 125 different …
Cannabis (Marijuana) and Cannabinoids: What You Nee…
Are marijuana and cannabis the same thing? What are cannabinoids? Can cannabis or cannabinoids treat health conditions? Are they safe? Find out …
Marijuana (Cannabis, Weed): What It Is, Side Effects & Risks
Nov 5, 2023 · Marijuana is a mind-alerting substance that comes from the Cannabis sativa plant. Other names for it are weed, pot and dope. Learn about the many short-term and long-term …
