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| cannabis social media marketing: Plugged in Patti M. Valkenburg, Jessica Taylor Piotrowski, 2017-01-01 Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z |
| cannabis social media marketing: High Art Robert Lambrechts, Estefanio Holtz, 2021-04-27 Art can be confusing. Luckily, there’s marijuana. This book pairs fifty classic works from all around the world with unique cannabis recommendations. High Art gives you answers to questions that have long plagued art history students, such as Is there an edible that will help me understand Cubism? (Yes!) Can a cannabis strain connect me more deeply to late-period Van Gogh? (Of course!) And Should I be intimidated by the work of William Blake? (Very much so—but cannabis extracts can help.) To get in touch with your inner self while viewing Van Gogh’s Self-Portrait with a Straw Hat, toke on some of Gravita’s Red-Headed Stranger and really feel the brush strokes wash over you. Or while viewing Henri Rousseau’s 1910 Tropical Forest with Monkeys, you might smoke some mild Purple Monkey followed by a snack of THC-infused dried fruits for a body float that will allow you to connect with your primitive nature. So whether you know a lot about art and nothing about cannabis or a lot about cannabis and nothing about art, it’s high time you expanded your mind. |
| cannabis social media marketing: Virtual Ethnography Christine Hine, 2000-04-04 Cutting though the exaggerated and fanciful beliefs about the new possibilities of `net life′, Hine produces a distinctive understanding of the significance of the Internet and addresses such questions as: what challenges do the new technologies of communication pose for research methods? Does the Internet force us to rethink traditional categories of `culture′ and `society′? In this compelling and thoughtful book, Hine shows that the Internet is both a site for cultural formations and a cultural artefact which is shaped by people′s understandings and expectations. The Internet requires a new form of ethnography. The author considers the shape of this new ethnography and guides readers through its application in multiple settings. |
| cannabis social media marketing: Branding Bud David Paleschuck, 2021-05-25 Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under a variety of national brands, each with its own unique approach to targeting consumers. The global legal cannabis market was valued at US$17.7 billion in 2019 and is expected to reach US$73.6 billion in 2027. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry. But what makes a cannabis brand successful? What techniques do companies use to brand and market their products? What segments have been established? In Branding Bud: The Commercialization of Cannabis, David Paleschuck answers these questions, digging deep into this evolving industry to uncover what both small companies and large corporations are doing to introduce their products to the hearts and minds of cannabis consumers. The results of his exploration may surprise you. Branding Bud showcases the exciting range of products that cannabis consumers will be able to buy in a local dispensary once legalization comes to their state. The book offers a comprehensive overview and contextualization of this new segment, examining the multitude of emerging brands, their creative assets, and the strategies behind them, and the political, legal, and cultural aspects of cannabis that inform the brand landscape of today. This book is a must-read for entrepreneurs, investors, marketers, designers, and anyone interested in the rapidly growing cannabis industry. -- David Paleschuck |
| cannabis social media marketing: Ultimate Guide to Social Media Marketing Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson, Mike Allton, 2020-08-18 Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time |
| cannabis social media marketing: Brewing with Cannabis Keith Villa, 2021-08-02 Brewing with Cannabis introduces the convergence of marijuana and brewing in the modern craft beer movement. Explore the varied history of how the cannabis plant became federally illegal and dive into both historic and current laws on decriminalization and legalization of cannabis in the U.S. Learn about the agriculture and biology of cannabis, unique characteristics of the plant, and the similarities between cannabis and hop plants. Find out all that is needed to successfully grow cannabis plants in the comfort of your own home (where state legal). Examine the active components of cannabis and the chemistry of how they interact with beer. Discover how to de-carboxylate THC-A into the fully psychoactive form of THC and learn methods of adding cannabis and CBD to non-alcoholic beer and homebrew for different effects. Delve into how and why the plant produces compounds such as cannabinoids and terpenes, how they function, and how to incorporate them into beer recipes. Both homebrewers and professional brewers will be inspired by a wide-range of extract-based and all-grain recipes they can adopt or use as guidance when creating non-alcoholic beer or homebrew. Designed as a practical guide to use in brewing, the final chapter will inspire readers on how the discovery of new cannabinoids and terpenes may be used in the future. This book will be especially useful to brewers seeking information on the responsible and state legal of use of cannabis in brewing. |
| cannabis social media marketing: Social Media Marketing For Dummies Shiv Singh, Stephanie Diamond, 2014-12-15 The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered. |
| cannabis social media marketing: Cannabis David Jernigan, 2021 This book does not take a position on whether expanded legal use of non-medical cannabis should continue. It seeks to provide a consolidated source for the evidence, issues, challenges, and experiences with legalized cannabis for non-medical use and the lessons learned from America's long history with alcohol and tobacco control. It seeks to provide guidance for those who are and will continue to be in positions to struggle with the issue of cannabis control-- |
| cannabis social media marketing: Rapid Innovation and Development in the Global Cannabis Market Mashau, Pfano, Nyawo, Jabulani, 2023-01-09 In recent years, the public has become acquainted with the benefits of cannabis following the legalization of the use of cannabis-based products such as medicinal products, skincare and body products, CBD, and other developments. This has resulted in an economically viable industry that requires high-level investigation in order for countries to fully benefit from it. Rapid Innovation and Development in the Global Cannabis Market considers the recent innovations and developments in the global cannabis market, captures the effects of different policies governing the industry, and documents products and processes innovations. Covering topics such as market potential, government intervention, and sustainable models, this reference work is ideal for government officials, policymakers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students. |
| cannabis social media marketing: The Cannabis Business Charles S. Alovisetti, Cassia Furman, 2020-12-29 As the largely illicit cannabis market transitions to a legal, regulated industry, the canna-curious and experienced industry participants alike are experiencing the harsh truth: Making a fortune in the legal cannabis industry is a challenge made even more difficult by a complex patchwork of state and federal laws. The Cannabis Business clears the confusion around topics such as the distinction between hemp and cannabis and why it matters for consumers and regulators, why CBD isn’t completely legal in the U.S., why and how states differ in their licensing processes, and how deal structuring is impacted by state regulations. Written by attorneys from the nation’s leading cannabis law and policy firm, this comprehensive primer on all things cannabis law is a must-have for anyone seeking to understand the major practical legal issues facing the cannabis industry in the U.S. |
| cannabis social media marketing: UnMarketing Scott Stratten, Alison Stratten, 2016-10-10 UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B. |
| cannabis social media marketing: Regulating Cannabis DR Todd Subritzky, 2021-07-23 A 5-year investigation of the implementation of the world’s first fully regulated cannabis market for pleasure in Colorado Kind words for Regulating Cannabis This book clearly demonstrates authority in the field of international drug policy and draws predominantly on the latest evidence in doing so. It is a substantial contribution to an emerging policy issue with a plethora of new knowledge displayed throughout. Overall, I found this to be a vital addition to the canon of knowledge regarding cannabis policy change Dr Mark Monaghan Head of the Department of Social Policy, Sociology and Criminology University of Birmingham “The author has broadened the understanding of cannabis regulation when it comes to conflicts between consumer protection, private profit, and public health. He has successfully applied and enriched several theoretical concepts in the context of cannabis legalization, especially when it comes to ‘the elephant in the room’ - the wellness potential of cannabis on legal markets” Vendula Belackova, PhD Drug Policy Researcher & Adjunct Senior Lecturer at the Social Policy Research Centre, University of New South Wales Contents at a glance At a time when cannabis legalisation is spreading across an increasing number of jurisdictions globally, this book cuts across the noise and presents a factual account of issues faced by regulators in the real-world context of Colorado. It can be read as an evidence-based handbook for regulators and should be a first port of call for anyone interested in the legalisation of cannabis. In January 2014, Colorado implemented a commercial cannabis market for pleasure - the first jurisdiction globally to implement a regulated, adult-use cannabis supply chain from seed-to-sale. It was reported as an historic occasion that presaged a grand social and economic experiment in drug legalisation. Including analysis of hundreds of pages of government documents, almost 1000 media articles, and interviews in the field with over 30 senior government officials, industry executives, and front-line public health representatives, this book is the definitive account of real-world cannabis policy implementation. The cannabis academic public health literature is examined prodigiously including its potential for harm and benefit together with alternative regulatory approaches. The book also features a number of papers published in academic journals based on the PhD research of the author. The commodification of cannabis vs the craft approach together with the entanglement of the medical and recreational markets are two of many topical themes discussed in detail. Multiple recommendations relevant for other jurisdictions considering the legalisation of cannabis are presented. Recognising the limitations of harm reduction approaches that cannot conceptually conceive beneficial aspects of cannabis consumption, a new framework, the spectrum of wellness is proposed as an alternative in Appendix 1 of the book. |
| cannabis social media marketing: Social Media Marketing Stephan Dahl, 2014-12-01 Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. It is now the place to attract and sustain our attention. But how is it a new marketing activity and how is it similar to previous practice and customer behaviour? Does it require new modes of thinking about human networks and communications or do the existing conceptual models still apply? This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, and applies them to fun real-life examples and case studies from a range of industries, companies and countries. These include Unilever, Snickers, American Express, Volkswagen and Amnesty International, and span campaigns run across different platforms in countries such as China, Canada, Sweden and Singapore. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. Discussion questions and further reading are provided throughout, and the book is accompanied by a companion website. |
| cannabis social media marketing: Start Your Own Cannabis Business Javier Hasse, The Staff of Entrepreneur Media, 2018-04-20 Everything You Need to Start and Run a Successful Cannabis Business From retailers to growers, producers, and suppliers, there's a seemingly never-ending list of startup opportunities in this emerging market. In Start Your Own Cannabis Business, cannabis, biotech, and entrepreneurship reporter Javier Hasse introduces forward-thinking entrepreneurs lie you to the industry and shares hard-earned tips and success stories from pioneers and visionaries in the marijuana industry. Take a closer look at the world of weed and what it holds for you and your future as a cannabis entrepreneur. You'll learn how to: Put together a solid business plan with tips from cannabis lawyers Estimate startup costs with the help of cannabis-experienced CPAs Assemble a team of employees with insight from legal cannabis recruiting and dispensary training agencies Protect your assets in case something goes wrong with your business Familiarize yourself with the tax and legal regulations of the industry Understand what's legal and what's not in the U.S. in cannabis Grow your cannabis business into a multistate company |
| cannabis social media marketing: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| cannabis social media marketing: Legalizing Cannabis Tom Decorte, Simon Lenton, Chris Wilkins, 2020-02-20 Marijuana is the most widely used illegal drug in the world. Over the past couple of decades, several Western jurisdictions have seen reforms in, or changes to, the way cannabis use is being controlled, departing from traditional approaches of criminal prohibition that have dominated cannabis use control regimes for most of the twentieth century. While reform is stalled at the international level, the last decade has seen an acceleration of legislative and regulatory reforms at the local and national levels, with countries no longer willing to bear the human and financial costs of prohibitive policies. Furthermore, legalization models have been implemented in US states, Canada and Uruguay, and are being debated in a number of other countries. These models are providing the world with unique pilot programs from which to study and learn. This book assembles an international who’s who of cannabis scholars who bring together the best available evidence and expertise to address questions such as: How should we evaluate the models of cannabis legalization as they have been implemented in several jurisdictions in the past few years? Which scenarios for future cannabis legalization have been developed elsewhere, and how similar/different are they from the models already implemented? What lessons from the successes and failures experienced with the regulation of other psychoactive substances (such as alcohol, tobacco, pharmaceuticals and “legal highs”) can be translated to the effective regulation of cannabis markets? Legalizing Cannabis will appeal to anyone interested in public health policies and drug policy reform and offers relevant insights for stakeholders in any other country where academic, societal or political evaluations of current cannabis policies (and even broader: current drug policies) are a subject of debate. |
| cannabis social media marketing: The New Rules of Marketing and PR David Meerman Scott, 2017-07-10 The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place. |
| cannabis social media marketing: UnBranding Scott Stratten, Alison Stratten, 2017-10-09 UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today. |
| cannabis social media marketing: Social Media Marketing Made Simple Larry Garland, 2021-02-16 Social media marketers and business owners! Are you tired of scrolling through your feed wishing you had a bigger audience, but uncertain about how to go about getting more? Discover How You Can Increase Your Social Media Presence, Create Unique Content, Build a Bigger Audience, and Sell Your Products and Services With Ease.It may take a lot of planning, but do not be afraid: take the opportunity to develop a social media marketing strategy, and make your online business reach new levels of success!A common problem that many of us have is expecting our content to go viral and for our follower count to grow immediately. Many people spend an average of 3 hours on social media per day, and this number increases depending on the demographic.In reality, posts rarely go viral without many hours spent researching, strategizing, and planning the most exciting and effective content to share with their engaged followers.Understanding social media marketing will have numerous benefits, that will be relevant to a multitude of aspects of business in the twenty-first century. |
| cannabis social media marketing: Handbook of Attitudes, Volume 2: Applications Dolores Albarracin, Blair T. Johnson, 2018-10-10 Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions can change attitudes and behavior. Yet attitudes, beliefs, and behavior are often formed and changed in casual social exchanges. The mere perception that other people—say, rich people— favor something may be sufficient to make another person favor it. People’s own actions also influence their attitudes, such that they adjust to be more supportive of the actions. People’s belief systems even change to align with and support their preferences, which at its extreme is a form of denial for which people lack awareness. These two volumes of The Handbook of Attitudes provide authoritative, critical surveys of theory and research about attitudes, beliefs, persuasion, and behavior from key authors in these areas. This second volume covers applications to measurement, behavior prediction, and interventions in the areas of cancer, HIV, substance use, diet, and exercise, as well as in politics, intergroup relations, aggression, migrations, advertising, accounting, education, and the environment. |
| cannabis social media marketing: Legal Marijuana Joaquin Jay Gonzalez III, Mickey P. McGee, 2018-12-10 The legalization of marijuana has spread rapidly throughout the United States, from just a handful of states ten years ago to now more than half, as well as the nation's capital. In Canada, it is legal to use and distribute nationally. Thousands of cities and towns are following suit. Legalization seems to be a win-win--people who use cannabis for health and recreation are served, business is brisk, and many governments welcome the much-needed boost in tax revenue. But not everyone thinks so. The rapid pace of legalization has spurred debate among citizens, cities, states and the federal government. This collection of essays explains the benefits and concerns, the policies and actions, and the future of this controversial issue. |
| cannabis social media marketing: Cannabis Pharmacy Michael Backes, 2018-01-02 The most comprehensive and approachable book available on understanding and using medical marijuana. Revised and updated with the latest information on varietals, delivery, dosing, and treatable conditions, Cannabis Pharmacy is a well-designed and -illustrated and easy-to-use resource(Booklist) for those considering medical marijuana as a treatment option. In Cannabis Pharmacy, expert Michael Backes offers evidence-based information on using cannabis to treat an array of ailments and conditions. He provides information on how cannabis works with the body's own system, how best to prepare and administer it, and how to modify and control dosage. This newly revised edition is now completely up-to-date with the latest information on the body's endocannabinoid system, which is understood to control emotion, appetite, and memory. Delivery methods including e-cigarette and vape designs are also covered here, along with information on additional varietals and a new system for classification. Cannabis Pharmacy covers more than 50 ailments and conditions, including anxiety, ADHD, Depression, Gastrointestinal disorders, Insomnia, Menopause, Migraine, Pain, PTSD, and more, that can be alleviated with marijuana. |
| cannabis social media marketing: Social Media Marketing All-in-One For Dummies Jan Zimmerman, Doug Sahlin, 2010-08-26 Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide! Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. Find the business side — explore the variety of social media options and research where your target audience hangs out Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity Establish your presence — start a blog or podcast to build a following Follow and be followed — find the right people to follow on Twitter and get them to follow you Fan out — showcase your company with a customized Facebook business page Follow up — use analytics to assess the success of your social media campaign Open the book and find: Tips for finding your target market Important legal considerations Step-by-step guidance for setting up a campaign Lots of helpful technology tools Blogging and podcasting advice How to make Twitter pay off for your business Tools for analyzing your success in each medium When to move forward and when to pull back |
| cannabis social media marketing: Cannabis Business: Step-by-Step Startup Guide The Staff of Entrepreneur Media, Inc., 2018-04-20 Lifting the veil on all facets of the marijuana industry, this step-by-step guide sheds light on business opportunities available as cannabis becomes legal and regulated across the globe. From retailers to growers, producers, and suppliers, there’s a seemingly never-ending list of startup opportunities in this emerging market, and we'll give you the tools you need to succeed. Plus, this kit includes: Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years Interviews and advice from successful entrepreneurs in the industry Worksheets, brainstorming sections, and checklists Entrepreneur’s Startup Resource Kit (downloadable) More about Entrepreneur’s Startup Resource Kit Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits. |
| cannabis social media marketing: Cannabis for Creatives Jordana Wright, 2022-01-11 Learn how cannabis can help spark your creativity! Cannabis has long been used and revered for its many benefits, from its widely acknowledged medical applications to its commonly accepted ability to help people relax. And now, with the list of states and countries legalizing marijuana usage for all purposes growing rapidly, we've finally reached a tipping point where cannabis is achieving a level of mainstream acceptance and usage, especially among artists. Many established and aspiring artists are looking to cannabis use to aid in their creativity--whether that's to expand the imagination, connect disparate ideas, take artistic risks, or myriad other ways to create and generate work. In Cannabis for Creatives, photographer and cannabis advocate Jordana Wright provides what you need to know to take full advantage of cannabis's potential in your creative work. She begins with the basics--how cannabis grows, how it is ingested, and the nuances of variety--then works through both the history of cannabis usage and all the pertinent details of the plant itself--lineage, strains, appearance, flavor, terpenes, and the types of high you can experience. Jordana also discusses the neuroscience of cannabis use, including how it affects the brain and how science measures creativity. Then, Jordana reveals her findings after conducting more than 30 interviews with artists, including photographers, writers, sculptors, painters, actors, comedians, and musicians as she investigates how these artists use cannabis in their work--including what strains work best for them--and how it has helped them become more creative, increase their artistic output, and have creative breakthroughs. The book also features a series of creative prompts that you can use as guided creative experiences in your own creative work. Table of Contents Introduction: Uncovering the Relationship Between Creativity and Cannabis Chapter 1: Cannabis Use Through History Chapter 2: Studying Creativity Chapter 3: Cannabis and the Brain Chapter 4: Understanding the Plant Chapter 5: Cannabis and Creativity: The Interviews Chapter 6: Exploring Your Own Creativity with Cannabis Conclusion Glossary |
| cannabis social media marketing: First Second Winter 2019 Digital Sampler Graham Annable, Mike Cavallaro, Cathy G. Johnson, Jason Viola, Zack Giallongo, MK Reed, Jonathan Hill, Gene Luen Yang, Mike Holmes, George O'Connor, Falynn Koch, Chris Schweizer, Colleen AF Venable, Ellen T. Crenshaw, Kevin Panetta, Savanna Ganucheau, Tiffanie DeBartolo, Pascal Dizin, Lisa Reist, Guillaume Singelin, Benjamin A. Wilgus, Lucy Knisley, Brian "Box" Brown, 2018-08-07 First Second's graphic novel sampler for Winter 2019, including excerpts from award-winning authors and artists such as Gene Luen Yang, Box Brown, Ellen T. Crenshaw, and more! |
| cannabis social media marketing: Regulating Cannabis Tom Decorte, 2018-04-30 With the legalization of recreational cannabis markets in Uruguay, Canada, and several U.S. states, a breakthrough in conventional cannabis policy is emerging. But legalization is not a binary choice between prohibition and some regulated commercial model (like alcohol). A commercial market is just one of many ways to implement legalizationand moving directly from prohibition to commercial legalization leaps from one extreme to the other. Tom Decorte, a criminologist and anthropologist at Ghent University (Belgium), who has published numerous articles on substance use, cannabis markets, and local drug monitoring systems, argues that most of us are bypassing other, safer forms of legalization, including the nonprofit model. He explores topics such as: Why we need to consider regulation of cannabis markets. How local authorities and grassroots movements are advocating change. How to best design and implement approaches to legalization. Join the author as he examines international regulatory controls over cannabis possession, use, and cultivationas well as a framework for regulating the cannabis market via a nonprofit corporate model that promotes public health and safety over profits |
| cannabis social media marketing: Cannabis For Dummies Kim Ronkin Casey, Joe Kraynak, 2019-05-07 Make informed decisions about the benefits of using cannabis Pot is hot—for good reason. To date, 30 states have legalized medical marijuana to the tune of nearly $11B in consumer spending. Whether it’s to help alleviate symptoms of an illness or for adults to use recreationally, more people every day are turning to marijuana. Cannabis For Dummies presents the science behind the use of this amazingly therapeutic plant. Inside, you’ll find the hands-on knowledge and education you need to make an informed decision about your cannabis purchase, as a patient and a consumer. Decide for yourself if marijuana is right for you Manage aches and pains Gain insight on the effects and possible symptom relief Enjoy both sweet and savory edibles Navigate the legal requirements If you’re curious about cannabis, everything you need to discover its many benefits is a page away! |
| cannabis social media marketing: Apothecary Cocktails Warren Bobrow, 2013-10-15 At the turn of the century, pharmacies in Europe and America prepared homemade tinctures, bitters, and herbal remedies mixed with alcohol for curative benefit for everything from poor digestion to the common cold. Today, trendy urban bars such as Apothke in New York, Apo Bar & Lounge in Philadelphia, and 1022 South in Tacoma, as well as vintage and homegrown cocktail aficionados, find inspiration in apothecary cocktails of old. Now you can too! Apothecary Cocktails features 75 traditional and newly created recipes for medicinally-themed cocktails. Learn the history of the top ten apothecary liqueurs, bitters, and tonics that are enjoying resurgence at trendy bars and restaurants, including Peychaud's Bitters, Chartreuse, and Vermouth. Find out how healing herbs, flowers, and spices are being given center stage in cocktail recipes and traditional apothecary recipes and ingredients are being resurrected for taste and the faint promise of a cure. Once you've mastered the history, you can try your hand at reviving your favorites: restoratives, sedatives and toddys, digestifs, and more. Whether you're interested in the history, the recipes, or both, you'll love flipping through this beautifully presented book that delves into the world of apothecary cocktails. |
| cannabis social media marketing: Cannabis World Journals - Edition 41 english Cannabis World Journals, 2023-01-19 365 Blank Pages for Cannabis 2023 will undoubtedly bring new challenges in a globalized world where scientific and medical breakthroughs are becoming more widespread. With these 365 days also comes the promise of new bills, new jurisprudence, new social movements, new activists, and new voices seeking to rectify the myths created around the plant. For those many reasons, in this new edition of Cannabis World Journals, we have Lumír Ondřej Hanuš, a world-renowned analytical chemist and leading figure in cannabis research, as our Person of the Month. In the CannaGrow section, we look at cannabis crop investment options. In CannaCountry, we will discuss cannabis prohibitions and restrictions in two states in the USA: Texas vs. Illinois. In CannaLaw, we will see the new Initiative in Texas to decriminalize cannabis, the most relevant cases in Cannabis Litigation, and what is coming for Germany this new year. In the CannaTrade section, we talk about the trends in marketing in the cannabis industry. Finally, in the CannaMed section, we describe the role of medical cannabis in public health and how cannabis works in sports. |
| cannabis social media marketing: Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023) Mohd Fauzi bin Sedon, Intakhab Alam Khan, Mehmet CÜNEYT BİRKÖK, KinSun Chan, 2023-06-29 This is an open access book. With the progress of social civilization, social science and its research are becoming more and more important. Theoretically and practically, the study of social phenomena and social problems and the development of prosperous social sciences are the eternal themes of human beings. At present, social science research and its results can hardly meet the needs of social development, especially the unscientific evaluation of social science results, which has aroused great concern from all walks of life, and has produced dirt and questions on social science, thus affecting the proper development of social science. Max Weber once said that the most important function of social science in modern times is to keep people clear-headed and to resist the delusions of prophetic legislators. Humanities and arts are the process of perceiving, realizing, thinking, manipulating, and expressing objective or subjective objects through capturing and excavating, feeling and analyzing, integrating and applying, or displaying the stage results in the form obtained through feeling (seeing, hearing, smelling, touching). The social sciences and humanities and arts contain content that will directly affect our lives and the way society functions. And by reacting to today's increasingly intricate problems and situations through systematic and professional discussions, they will further contribute to the improvement of institutions and the development of society. By thinking about issues and looking at problems and the world from different perspectives by putting the two together, it may be possible to have more comprehensive, appropriate, and better responses; for example, the development of laws requires a deeper understanding of the environment in which they are implemented; international trade requires a certain understanding of the customs of different countries; and the development of tax and economic policies requires a certain understanding of the population, consumer demand, etc. |
| cannabis social media marketing: The Routledge Companion to Advertising and Promotional Culture Emily West, Matthew P. McAllister, 2023-04-04 This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present. |
| cannabis social media marketing: Weed Rules Jay Wexler, 2024-08-13 With full legalization seeming inevitable, it's time to shift the conversation—from whether recreational cannabis should be legalized to how. Weed Rules argues that it's time for states to abandon their grudging tolerance approach to legal weed and to embrace careful exuberance. In this thorough and witty book, law professor Jay Wexler invites policy makers to responsibly embrace the enormous benefits of cannabis, including the joy and euphoria it brings to those who use it. The grudging tolerance approach has led to restrictions that are too strict in some cases—limiting how and where cannabis can be used, cultivated, marketed, and sold—and far too loose in others, allowing employers and police to discriminate against users. This book shows how focusing on joy and community can lead us to an equitable marijuana policy in which minority communities, most harmed by the war on drugs, play a leading role in the industry. Centering pleasure and fun as legitimate policy goals, Weed Rules puts forth specific policies to advocate for a more just, sensible, and joyous post-legalization society. |
| cannabis social media marketing: Reducing the harm from alcohol by regulating cross-border alcohol marketing, advertising and promotion , 2022-05-10 |
| cannabis social media marketing: Tactical LinkedIn® Secrets David Cobb, 2022-02-01 Tactical LinkedIn® Secretsteaches business professionals how to dominate in an age of digital noise and competition. |
| cannabis social media marketing: Marijuana Legalization Jonathan Paul Caulkins, Beau Kilmer, Mark Kleiman, 2016 Marijuana Legalization: What Everyone Needs to Know(R) provides readers with a non-partisan primer covering everything from the risks and benefits of using marijuana to what is happening with marijuana laws around the world. This book serves as the price of admission for any serious discussion about marijuana legalization. |
| cannabis social media marketing: Cannabis Jobs Andrew Ward, 2020-02-04 “Andrew Ward spills the beans on how to obtain a job or full-blown career in the cannabis industry. Brooklyn-based freelance cannabis writer Ward should know, as he has covered the industry for over a decade for Benzinga and Merry Jane, among other media outlets.” —Forbes As of 2019, eleven states (and Washington, DC) have legalized recreational marijuana use with another twenty-two having legalized medical marijuana, and those numbers will only continue to rise. Cannabis career opportunities are beginning to take off across the country and beyond. In fact, Forbes noted the industry is projected to create more jobs than manufacturing by 2020. With the rise in legalization, virtually any job in the American market can be replicated in the cannabis industry. From working in a dispensary to social media, IT to HR, marketing to quality assurance, millions of future professionals are looking at cannabis as a future career path. Andrew Ward, who has been covering the growing cannabis industry for over a decade, shares the vast stretch of potential careers. In addition to job opportunities, Ward supplies career growth, salaries, and first-hand knowledge from professionals who have made a career in the field. But as with any industry, there are pros and cons. While the market is expanding, every profession has growing pains, and Ward explains them in detail. In addition to potential jobs, Ward explores other options, such as freelancing and starting your own business. For those either looking to find a new career or preparing to join the workforce, Cannabis Jobs offers the most in-depth information available. |
| cannabis social media marketing: Digitalization of Higher Education using Cloud Computing S. L. Gupta, Nawal Kishor, Niraj Mishra, Sonali Mathur, Utkarsh Gupta, 2021-12-28 Digitalization of Higher Education using Cloud Computing: Implications, Risk, and Challenges provides an insight into the latest technology and tools being used to explore learning in Higher Educational Institutions (HEIs). Cloud computing, being an up-and-coming technology, integrates with academia and industry, thereby enhancing the quality of education. The opportunities and challenges faced by HEIs in recent times due to technological disruptions have forced both academia and industry to realign their strategies for survival and growth. With the acceleration of cloud computing in higher education, it has now become imperative for educators to constantly upskill and reskill in order to meet the requirements of the future of work, particularly in the digital age. Technological advancement is an unstoppable wave and the lack of relevant skills to handle the disruptions in higher education will become a huge challenge if not addressed promptly. This is the new phase of Education 4.0 where HEIs are aligning themselves using cloud computing implications, and thus are preparing both faculties and students to embrace the changes happening in the teaching and learning processes. This book focuses on multi-faceted strategies to be adopted by HEIs to deal with the emerging issues related to teaching–learning processes using cloud computing, technological interventions, curriculum overhaul, experiential learning, multi-disciplinary approaches, and continuous innovations and digitalization. The book offers comprehensive coverage of many academic areas, with the most essential topics including: • Pedagogies in digital education using a cloud environment • Risks and challenges in cloud platforms for teaching and learning • Collaborative and group learning in a cloud environment • Enhancing quality of education using e-learning methodologies The sections in this book are Cloud Enabled Digitalization of Higher Education and Innovations and Applications of Digitalization of Higher Education: A Cloud Perspective. The book will be useful for undergraduates, graduates, academicians, scholars, and policy makers. It will help readers acquire skills for a smooth transition from face-to-face teaching to cloud-based teaching. |
| cannabis social media marketing: Digital Marketing For Dummies Ryan Deiss, Russ Henneberry, 2020-07-27 Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book! |
| cannabis social media marketing: Social Media Engagement For Dummies Aliza Sherman, Danielle Elliott Smith, 2013-05-23 Put engage front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line! |
Cannabis - Wikipedia
Cannabis (/ ˈ k æ n ə b ɪ s / ⓘ) [2] is a genus of flowering plants in the family Cannabaceae that is widely accepted as being indigenous to and originating from the continent of Asia. [3] [4] [5] …
What Is Cannabis? Facts About Its Components, Effects, and Hazards
Jun 22, 2023 · Read on to learn what cannabis is, and find a quick overview of its uses, legality, side effects, and more. As weed becomes legal in more areas, names for it are evolving.
Cannabis (Marijuana) | National Institute on Drug Abuse (NIDA)
Sep 24, 2024 · Cannabis, which some people call marijuana, refers to the dried leaves, flowers, stems, and seeds of the Cannabis sativa L plant. The plant contains at least 125 different …
Cannabis (Marijuana) and Cannabinoids: What You Need To Know
Are marijuana and cannabis the same thing? What are cannabinoids? Can cannabis or cannabinoids treat health conditions? Are they safe? Find out more here.
Marijuana (Cannabis, Weed): What It Is, Side Effects & Risks
Nov 5, 2023 · Marijuana is a mind-alerting substance that comes from the Cannabis sativa plant. Other names for it are weed, pot and dope. Learn about the many short-term and long-term …
Cannabis Health Effects | Cannabis and Public Health | CDC
Feb 16, 2024 · Cannabis is the most commonly used federally illegal drug in the United States, with an estimated 61.9 million people using it in 2022. 1 Cannabis use may have a wide range …
Cannabis: History, Types, Uses, Forms, Risks, Legality - Verywell …
Feb 6, 2021 · Cannabis is a family of plants with a myriad of uses from medicine to recreational use to bioplastics. Research has shown benefits, but also risks.
What are the health benefits and risks of cannabis? - Medical News Today
Jan 29, 2024 · Many people use cannabis to treat chronic pain, multiple sclerosis, and mental health conditions. However, research had identified both benefits and risks to using cannabis …
Cannabis: Uses (Medical), Effects & Warnings - Drugs.com
Cannabis, often smoked, is used for recreational or medical purposes. It is also referred to as grass, hashish, hemp, weed, marijuana and pot. In the U.S., it is still federally classified as …
CANNABIS - Uses, Side Effects, and More - WebMD
There are over 100 cannabinoids in cannabis, but THC and CBD are the most well-studied. Cannabinoids are found in the highest levels in the leaves and flowers of the plant. Cannabis is...
Cannabis - Wikipedia
Cannabis (/ ˈ k æ n ə b ɪ s / ⓘ) [2] is a genus of flowering plants in the family Cannabaceae that is widely accepted as being indigenous to and originating from the continent of Asia. [3] [4] [5] …
What Is Cannabis? Facts About Its Components, Effects, and …
Jun 22, 2023 · Read on to learn what cannabis is, and find a quick overview of its uses, legality, side effects, and more. As weed becomes legal in more areas, names for it are evolving.
Cannabis (Marijuana) | National Institute on Drug Abuse (NIDA)
Sep 24, 2024 · Cannabis, which some people call marijuana, refers to the dried leaves, flowers, stems, and seeds of the Cannabis sativa L plant. The plant contains at least 125 different …
Cannabis (Marijuana) and Cannabinoids: What You Need To Know
Are marijuana and cannabis the same thing? What are cannabinoids? Can cannabis or cannabinoids treat health conditions? Are they safe? Find out more here.
Marijuana (Cannabis, Weed): What It Is, Side Effects & Risks
Nov 5, 2023 · Marijuana is a mind-alerting substance that comes from the Cannabis sativa plant. Other names for it are weed, pot and dope. Learn about the many short-term and long-term …
Cannabis Health Effects | Cannabis and Public Health | CDC
Feb 16, 2024 · Cannabis is the most commonly used federally illegal drug in the United States, with an estimated 61.9 million people using it in 2022. 1 Cannabis use may have a wide range of health …
Cannabis: History, Types, Uses, Forms, Risks, Legality - Verywell …
Feb 6, 2021 · Cannabis is a family of plants with a myriad of uses from medicine to recreational use to bioplastics. Research has shown benefits, but also risks.
What are the health benefits and risks of cannabis? - Medical News Today
Jan 29, 2024 · Many people use cannabis to treat chronic pain, multiple sclerosis, and mental health conditions. However, research had identified both benefits and risks to using cannabis as a …
Cannabis: Uses (Medical), Effects & Warnings - Drugs.com
Cannabis, often smoked, is used for recreational or medical purposes. It is also referred to as grass, hashish, hemp, weed, marijuana and pot. In the U.S., it is still federally classified as Schedule 1 …
CANNABIS - Uses, Side Effects, and More - WebMD
There are over 100 cannabinoids in cannabis, but THC and CBD are the most well-studied. Cannabinoids are found in the highest levels in the leaves and flowers of the plant. Cannabis is...
