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| capital campaign marketing plan: Capital Campaigns Andrea Kihlstedt, 2010 CD-ROM contains: resources (charts, graphs, and checklists) and campaign samples. |
| capital campaign marketing plan: Conducting a Successful Capital Campaign Kent E. Dove, 1999-10-25 This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time. --National Society of Fund Raising Executives Journal on the 1st edition Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include: * A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluation * New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors * Updated examples and real-world lessons from diverse organizations that have conducted their own capital campaigns * The Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign * The new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation * A modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaign Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign |
| capital campaign marketing plan: Capital Campaigns Linda Lysakowski, 2011-08-01 Lysakowski explains how to determine an organization's readiness for a capital campaign; helps readers decide if and when a planning study is needed; shows how to allocate human and financial resources effectively; and gives how-to advice to plan every aspect of the campaign. |
| capital campaign marketing plan: Capital Campaigns Trudy Hayden, 2006 Whether running the capital campaign yourself or employing a consultant to help you, capital campaign planning is not a responsibility that can be easily delegated. If you are contemplating a capital appeal, you can increase your chances of success with the principles of this book and adapting them to your own circumstances. |
| capital campaign marketing plan: Capital Campaigns Andrea Kihlstedt, 2017 This essential guide for capital campaigns of all sizes and configurations--from small start-ups to colleges and universities--is ideal for novices and experienced professionals alike. Since the publication of the last edition, the field of fundraising has undergone a major sea change thanks to widespread use of the internet as a tool for raising capital. This thoroughly revised fourth edition has been updated in every chapter to reflect the current ways of communicating and raising money in this digital era. It offers a new chapter on social media and crowd-sourced fundraising in capital campaigns as well as a new chapter on getting your board of directors campaign-ready. Key Features: - Provides clear, step-by-step instructions for launching and managing a capital campaign - Loaded with examples of real-life capital campaigns to help the reader understand the real world application of strategies - Offers many charts, check-lists, timetables, budgets, and worksheets provide formats and samples that the reader can use or adapt for her campaign |
| capital campaign marketing plan: Fundraising for Social Change Kim Klein, 2016-04-18 The bible of grassroots fundraising, updated with the latest tools and methods Fundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this book distills her decades of expertise into fundraising strategies that work. This updated seventh edition includes new information on the impact of generational change, using social media effectively, multi-channel fundraising, and more, including expanded discussion on retaining donors and on legacy giving. Widely considered the 'bible of grassroots fundraising,' this practically-grounded guide is an invaluable resource for anyone who has to raise money for important causes. A strong, sustainable fundraising strategy must possess certain characteristics. You need people who are willing to ask and realistic goals. You need to gather data and use it to improve results, and you need to translate your ideas in to language donors will understand. A robust individual donor program creates stable and long-term cash flow, and this book shows you how to structure your fundraising appropriately no matter how tight your initial budget. Develop and maintain a large base of individual donors Utilize strategies that pay off sooner rather than later Expand your reach and get your message out to the donor pool Translate traditional fundraising methods into strategies that work for social justice organizations with little or no front money Basing your fundraising strategy on the contributions of individual donors may feel like herding cats—but it's the best way for your organization to maintain maximum freedom to pursue the mission that matters. A robust, organized, planned approach can help you reach your goals sooner, and Fundraising for Social Change is the field guide for putting it all together to make big things happen. |
| capital campaign marketing plan: The Storytelling Non-Profit Vanessa Chase Lockshin, 2016-04-29 The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience.--Back cover. |
| capital campaign marketing plan: Fired-Up Fundraising Gail A. Perry, 2007-03-23 Praise for Fired-Up Fundraising: Turn Board Passion into Action Fired-Up Fundraising is honest, realistic, practical, and inspiring. It transforms the whole concept of fundraising from obligation and drudgery into passion and fun. Every CEO, development director, development consultant, and board chair needs to have and use this book. —Charles F. (Chic) Dambach President and CEO, Alliance for Peacebuilding Former Senior Consultant, BoardSource A breakthrough! Fired-Up Fundraising takes the mystery out of engaging your board in the ongoing work of fundraising. In this well-organized little book, Gail Perry lays out a commonsense, four-step process that will fire up your board and help you meet your fundraising goals, year after year. —Mal Warwick author of How to Write Successful Fundraising Letters Fired-Up Fundraising: Turn Board Passion into Action is by far the best book I have ever read on how to involve board members in the entire process of fundraising, from identifying prospects, cultivating them, and finally making 'the ask.' Just as important, it is an invaluable guide on how to select, enlist, train and especially inspire board members so they take ownership of their institutions. Every nonprofit CEO and development officer should read this book. —Robert L. Gale President Emeritus, Association of Governing Boards of Universities and Colleges and founder of BoardSource (formerly known as the National Center for Nonprofit Boards) This is the book for which EVERY nonprofit chief executive has been yearning since time immemorial. Every nonprofit needs money to survive and thrive, and every nonprofit has a board of trustees to help raise it, but few nonprofits come anywhere near using their boards to maximum benefit. Fired-Up Fundraising, a reader-friendly, realistic, and practical playbook written by a richly experienced, highly literate fundraiser turned consultant, takes readers by the hand and leads them step-by-step through eminently doable ways of inspiring the greatest possible engagement of-and return from-their trustees. It will instantly become the gold-standard guide for building successful boards. —Joel Fleishman Professor of Law and Public Policy and Director, The Foundation Research Program, Duke University |
| capital campaign marketing plan: Capital Campaigns Andrea Kihlstedt, 2016-09-06 Capital Campaigns: Strategies That Work, Fourth Edition serves as an essential guide for capital campaigns of all sizes and configurations, from small start-ups to colleges and universities. Ideal for novices and experienced professionals alike, this practical, hands-on guide is now a standard reference in the field. Since the publication of the last edition, the field of fundraising has undergone a major sea change thanks to widespread use of the internet as a tool for raising capital. This thoroughly revised fourth edition has been updated in every chapter to reflect the current ways of communicating and raising money in this digital era. It offers a new chapter on social media and crowd-sourced fundraising in capital campaigns as well as a new chapter on getting your board of directors campaign-ready. |
| capital campaign marketing plan: Capital Campaigns Andrea Kihlstedt, 2005 The Second Edition of Capital Campaigns remains the authoritative work on developing plans, strategies, and tactics that will raise funds for capital projects. It details proven methods of preparing for, launching, and completing a successful project. Step-by-step instructions, along with graphs, charts, checklists, and case studies will help make your campaign run smoothly by outlining the entire process from start to finish. |
| capital campaign marketing plan: Developing Successful Marketing Strategies Gary W. Randazzo, 2014-05-15 What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved. |
| capital campaign marketing plan: Major Gift Fundraising for Small Shops Amy Eisenstein, 2014-02 Amy Eisenstein guides you, in only five hours a week, to safely and surely meet the challenges of getting your organization ready for major gift fundraising, all the way up to that all-important ask--and beyond. If you've been in fundraising for any length of time, you've no doubt heard of the 90/10 Rule. In its simplest terms, it means that 90 percent of the funding comes from 10 percent of our donors. Yet far too often, the majority of our time is spent focused on low-yield fundraising activities, such as events. Amy argues that the key to successful long-term, sustainable fundraising lies in dramatically increasing your fundraising income from individual donors. And savvy fundraisers will do well to heed her advice. But how can you get started? With Amy at the helm, guiding you in developing your organization's major gifts program, you'll find it's absolutely doable. Amy doesn't pull any punches. She makes it clear, if you're going to succeed in major gifts, that everyone will need to be on board and that effective and consistent fundraising training is a must. It's a commitment. Throughout the book, she explains key fundraising concepts, the difference between major gifts and capital campaigns, how to determine exactly what constitutes a major gift for your organization, the importance of gift acceptance policies, job responsibilities for your major gift team, the role of online fundraising in major gifts fundraising, the role of direct mail, maintaining your database, and more. In short, she cuts to the chase to show you that major gift fundraising is something that, yes, you can do. It just takes focus and Amy's know-how, marvelously outlined within these pages. Part One-- You Can Raise Major Gifts in Only Five Hours per Week! Chapter One: The Secret to Successful Fundraising: Creating a Culture of Philanthropy and Professionalism at Your Organization Chapter Two: Creating Your Strategy Chapter Three: The Secret Weapon of Major Gifts: Engaging Your Board Chapter Four: Creating an Army of Advocates and the Role of Social Media Chapter Five: What Does Bulk Mail Have to Do with Major Gifts? Part Two-- Are You Ready to Ask for a Major Gift? Preparing to Ask Chapter Six: Who Will You Ask for Major Gifts? Chapter Seven: Researching Your Prospects: The Fine Line between Professional and Creepy Chapter Eight: The Art and Science of Getting a Meeting: How to Meet With People You Know--and with People You Don't Chapter Nine: How to Build Deeper Relationships with Major Gift Prospects Part Three-- The Moment of Truth: Asking and Beyond Chapter Ten: Get Ready to Ask Chapter Eleven: The Moment of Truth (Time to Ask) Chapter Twelve: More Than Simply Thank You Part Four-- Taking Your Organization to the Next Level Chapter Thirteen: Considering a Capital Campaign? Chapter Fourteen: Can a Small Shop Really Do Planned Giving? Chapter Fifteen: Moving on Up: Taking Your Organization to the Next Level |
| capital campaign marketing plan: Think Before You Engage Dave Peck, 2011-08-31 Be sure you've addressed the most important questions before using social media to market your company or brand! From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls. Social media guru and author David Peck presents you with a working knowledge of the different social media tools that are needed to effectively embark on a social media marketing campaign. Guides you through defining goals, setting up a web site, using pertinent social networks, linking sites together, building a community, and monitoring progress Features numerous real-world stories that offer unique insight on what to do and what not to do Shares simple tips for developing a web site with no code required Sifts through the enormous amount of social media available and helps you select which is most appropriate for your needs Addresses how to locate and engage people and then keep them coming back Answering a plethora of common questions, this book shows you how to engage your customers with social media in a way that will keep them coming back for more. |
| capital campaign marketing plan: Simple Development Systems Pamela Grow, 2019-12-07 How do smart nonprofit solo-fundraisers find their focus, lose the overwhelm, create a strategy, and -- most importantly -- fund the mission? Simple Development Systems to the rescue! Lose the fits-and-starts fundraising model so prevalent in our sector and get on a plan. Discover how to create the donor-focused fundraising systems that move your organization forward -- in any economy! Covering: *Nonprofit Storytelling *Foundation Grants *Fundraising Planning *Multichannel Fundraising Appeals *Donor Newsletters *Nonprofit Annual Reports *Selecting Your CRM, and more Written by an in-the-trenches fundraiser with nearly two decades of experience, Pamela Grow knows what it's like to face limited resources and overwhelming need. She guides you surely and safely through Bright Shiny Object Syndrome on to a roadmap of what really works. You'll learn how to systematize your fundraising and grow your individual donor base exponentially. Loaded with tools, templates, and even recorded webinars, Simple Development Systems will get you off the fundraising hamster wheel once and for all - GROWing your sustainable funding. Guaranteed. The essential guide for fundraising executive directors, new development directors, and board members who want to know the real secrets to fundraising success. About the Author Pamela Grow is the founder of Basics & More Fundraising online training, offering the time and budget-strapped nonprofit professional classes in the systems that build their fundraising. Pamela was named one of the 50 Most Influential Fundraisers by UK's Civil Society magazine, and in 2016 she was named one of the Top 25 Fundraising Experts by the Michael Chatman Giving Show. She's been featured by the Chronicle of Philanthropy, the Foundation Center and Small Shop Savior, a weekly column of NonprofitPRO Magazine. Her weekly newsletter, The Grow Report, reaches over 40,000 nonprofit professionals. Pamela can help you take your donors from first-time gift...to lifetime! |
| capital campaign marketing plan: Achieving Excellence in Fundraising Eugene R. Tempel, Timothy L. Seiler, Dwight F. Burlingame, 2016-01-19 Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession. Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties. Understand donor dynamics and craft an institutional development plan Explore essential marketing and solicitation techniques Learn effective volunteer recruitment, retention, and management strategies Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role. |
| capital campaign marketing plan: Joan Garry's Guide to Nonprofit Leadership Joan Garry, 2017-03-06 Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world. |
| capital campaign marketing plan: Fundraising for the Genius Linda Lysakowski, 2014-02-23 Whether you are a newbie to fundraising or an experienced fundraiser concerned about shrinking funding sources, Fundraising for the GENIUS will guide you every step of the way toward fundraising success. Thomas Edison famously said that genius is one percent inspiration, ninety-nine percent perspiration. Reading this For the GENIUSTM book shows that you have the inspiration to master the art and science of fundraising. Linda Lysakowski, ACFRE, helps you with the perspiration part by showing you how to dramatically increase your fundraising results by employing tried-and-true methods used by the most successful nonprofits and institutions. Learn how to develop an integrated fundraising program that allows you to leverage your human and financial resources to create a strong organization. Fundraising for the GENIUS in this expanded Second Edition is a complete course in nonprofit fundraising. It will: Teach you to develop a sustainable fundraising program that will grow with your organization and allow you to fulfill your mission. Help you understand the world of philanthropy, development, and fundraising (and to know the differences between each). Enable you to bring together your board, non-development staff, development staff and volunteers to create a powerful development team. Show you how to evaluate your success and plan for growth in your development program. Help you understand the value of planning in development. Show you how to develop a compelling case for support. Explain all the tools and methods available to you as a fundraiser and chose the ones that make the most sense for your organization. Provide tools for raising awareness of your organization in the community and building relationships that will help you succeed in your fundraising efforts. About the For the GENIUS Series The For the GENIUS series is a line of easy-to-understand books about literally any topic that people want to learn. GENIUS books are written for beginners, and those who are rusty and want a refresher. Readers receive a solid foundation in the subject in a step-by-step progression from the fundamentals to more advanced aspects. They will enjoy the fun, upbeat, and first-person writing style. They will even find themselves entertained by the occasional sprinkled-in humor, and look forward to sidebars that enhance the discussion. Though written in a conversational style, GENIUS books are thorough and authoritative treatments of the subject. They are written by experts in the subject who want to share with others what they've learned. We Think Highly of Our Readers, Obviously! Though we admit to a bit of tongue-in-cheek fun in referring to our readers as geniuses, we do in fact think highly of them. We know that they are intelligent and knowledgable about many subjects, just not necessarily on the subject of the GENIUS book they've just picked up. They know that, despite the title, our books are for pretty much everyone, not just Einsteins--though even some Einsteins will enjoy our books, too! We celebrate the fact that our readers are inspired to learn a subject enough to pick up one of our books, which in turn inspires us to ensure, through plenty of perspiration at every step, excellence in producing them. Pure genius! |
| capital campaign marketing plan: Strategic Planning in the Arts Michael M. Kaiser, 2018-10-23 A guide for strategic planning in the arts, based on the current ecology of arts organizations and the culture surrounding them-- |
| capital campaign marketing plan: The Nonprofit Manager's Resource Directory Ronald A. Landskroner, 2002-05-14 A newly revised and updated edition of the ultimate resource for nonprofit managers If you're a nonprofit manager, you probably spend a good deal of your time tracking down hard-to-find answers to complicated questions. The Nonprofit Manager's Resource Directory, Second Edition provides instant answers to all your questions concerning nonprofit-oriented product and service providers, Internet sites, funding sources, publications, support and advocacy groups, and much more. If you need help finding volunteers, understanding new legislation, or writing grant proposals, help has arrived. This new, updated edition features expanded coverage of important issues and even more answers to all your nonprofit questions. Revised to keep vital information up to the minute, The Nonprofit Manager's Resource Directory, Second Edition: * Contains more than 2,000 detailed listings of both nonprofit and for-profit resources, products, and services * Supplies complete details on everything from assistance and support groups to software vendors and Internet servers, management consultants to list marketers * Provides information on all kinds of free and low-cost products available to nonprofits * Features an entirely new section on international issues * Plus: 10 bonus sections available only on CD-ROM The Nonprofit Manager's Resource Directory, Second Edition has the information you need to keep your nonprofit alive and well in these challenging times. Topics include: * Accountability and Ethics * Assessment and Evaluation * Financial Management * General Management * Governance * Human Resource Management * Information Technology * International Third Sector * Leadership * Legal Issues * Marketing and Communications * Nonprofit Sector Overview * Organizational Dynamics and Design * Philanthropy * Professional Development * Resource Development * Social Entrepreneurship * Strategic Planning * Volunteerism |
| capital campaign marketing plan: Cash from the Crowd Sally, 2013-10-01 CROWDFUNDING–raising capital in small increments from a large number of people– will inject over $5 billion into the economy this year and is becoming a powerful way to fund new ideas and generate buzz for new products and ventures. Although crowdfunding has the potential to be an amazing boost to entrepreneurs, only 40% of projects succeed in reaching their funding goal. Crowdfunding platform founder Sally Outlaw reveals how entrepreneurs can shift these odds in their favor. Want to know which marketing efforts result in a 35% higher rate of contributions? OR, what is the best time and day to launch or promote a campaign? The answers to these and more are here. |
| capital campaign marketing plan: Nonprofit Marketing Best Practices John J. Burnett, 2007-03-23 From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better. |
| capital campaign marketing plan: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| capital campaign marketing plan: Seeing Through a Donor's Eyes Tom Ahern, 2009 Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.--Amazon.com. |
| capital campaign marketing plan: Rainmaking Roy C. Jones, Andrew Olsen, 2013-05-08 What sets Rainmaking apart from other books about major gift fundraising is that it presents a framework you can implement immediately to help you raise more money. This book is unique because it isn't based on classroom theory. The strategies and tactics outlined here are field tested, proven, success- ful formulas for securing big gifts. In fact, the tips and tactics in this book have helped us raise more than $250 million over the last three decades. In this book, we've set out to provide you with a step-by-step guide for building lifelong relationships with people who have a passion for your cause. The success of all major donor fundraising efforts relies on people. You've no doubt heard the saying, People give to people. That's only partly true. In reality, people give to people who inspire passion and compassion in them, and with whom they have trust-based relationships. We're going to guide you through the process of creating systems and processes that allow you to build high-trust relationships, uncover true philanthropic passions and create meaningful giving experiences that lead to transformational giving. Here's what others have to say about Rainmaking: This how-to book on major gifts is an essential resource for start-up nonprofits and new major gift officers, as well as a skill-sharpener for seasoned professionals. - Heather A. McGinness, CNM, CFRE, Nonprofit Consultant & AFP Master Trainer Really good stuff. I know these guys and knew when I got the book that it would be good, but was happy to find that it is enormously practical and beyond the simple basics. - Randy Shaw, Regional Development Manager, Mercy Ships Andrew and Roy combine five decades of practical development experience to produce this handbook no fundraiser should be without. - Robert Stuber, Director of Development/Direct Marketing, Americans for Prosperity Rainmaking: The Fundraiser's Guide to Landing BIG Gifts was right on the money! I have given the book to every member of my staff. - Jeffrey R. Fulgham, CFRE, Chief Advancement Officer, Patrick Henry Family Services |
| capital campaign marketing plan: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| capital campaign marketing plan: Marketing Workbook for Nonprofit Organizations Gary J. Stern, 1997-08-15 Don't just wish for marketing results—get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes web wisdom to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet people's needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. This book will guide you through each stage of the marketing process. You'll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization! |
| capital campaign marketing plan: The Complete Guide to Fundraising Management Stanley Weinstein, Pamela Barden, 2017-02-28 The real-world guide to successfully funding your nonprofit program The Complete Guide to Fundraising Management is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector. With a focus on planning, self-assessment, continual improvement, and high-payoff strategies, this book provides more than just ideas—it shows you the concrete, real-world actions that make it all happen, and gives you the tools you need to bring these concepts to life. This new fourth edition features the latest information about social media campaigning, internet fundraising, crowdfunding, and more. Timelines, checklists, and forms help you streamline management tasks to focus on effective development, and updated sample reports and budget information help you begin implementing these approaches quickly. The nonprofit world is becoming increasingly competitive in terms of funding, and fundraisers are being asked to perform miracles more than ever before. This book offers a time-tested framework for fundraising success, with step-by-step guidance through the entire process from prospect to program. Understand and apply the major principles and best practices of fundraising Manage information, resources, development, and volunteers Adopt new approaches to relationship-building and prospect identification Write grants and fundraising materials that make a rock-solid case for support There is never enough funding to go around. To survive and thrive, nonprofits must revitalize interest and generate more support. Gone are the days of door-knocking and bake sales; strategy is critical, and execution must be top-notch. The Complete Guide to Fundraising Management shows you the real-world strategies that get your programs funded. |
| capital campaign marketing plan: Conducting a Successful Fundraising Program Kent E. Dove, 2001-03-01 The complete resource for fundraisers in any nonprofit organization! Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions--as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success. |
| capital campaign marketing plan: Conducting a Successful Capital Campaign Kent E. Dove, 2000 Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now comes the new edition of this highly acclaimed guide--in expanded handbook format. Like the first edition, this one-of-a-kind resource presents an authoritative, systematic guide to every aspect of a capital campaign. |
| capital campaign marketing plan: Fundraising Principles and Practice Adrian Sargeant, Jen Shang, 2017-03-06 The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches. |
| capital campaign marketing plan: The 1-Page Marketing Plan Allan Dib, 2021-01-25 WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why big business style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it. |
| capital campaign marketing plan: Sales Engagement Manny Medina, Max Altschuler, Mark Kosoglow, 2019-03-12 Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible. |
| capital campaign marketing plan: Longstreet Highroad Guide to the Vermont Mountains Rick Strimbeck, Nancy Bazilchuk, 1999-04-25 The indispensable guide to the best the Vermont mountains have to offer. |
| capital campaign marketing plan: Startup Success Gordon Daugherty, 2019-09-23 You've got yourself a startup! But now where's the funding going to come from? In this day and age, creating a startup seems to be an easy process. After some meetings with an equally passionate cofounder, you discover you have a creative idea, the outline of a business plan, and a willingness to spend nights and weekends doing really hard work. But most startup founders have never run a company--much less had to secure funding to reach crucial milestones. If you don't get the funding you need, you may either make progress at a snail's pace, or you may have to give up altogether. With stakes this high, improving a startup founder's odds of fundraising successfully--even just a little--can make a huge difference in the outcome of a venture. In this informative and enlightening book, Gordon Daugherty demystifies the fundraising process that takes place during the early phases of a startup's evolution. Every founder cares about the valuation they will be able to negotiate with investors, and anyone who has attempted fundraising has encountered numerous debates about the valuation they're asking for. Startup Success dedicates a whole chapter to negotiating valuation, which, in the end, involves a serious combination of art and science to execute effectively. Daugherty's book serves as a valuable educational and planning tool for use before the fundraising campaign begins and a reference guide for interacting and negotiating with investors after things get underway. Startup Success is written in a logical sequence that follows the general life cycle of planning and executing a successful fundraising campaign. Actionable tips, tricks, and aha realizations will have readers dog-earing pages and highlighting passages for future reference. The author's own words tell it all: I decided to write something different that best exploits the gray in my hair and the hard lessons I've learned. Any startup founder, advisor, or angel investor--regardless of their experience level--will come away with improved skills and an increased knowledge base. Gordon Daugherty is a seasoned business executive, entrepreneur, startup advisor, and investor. He has made more than 200 investments in early-stage companies as a venture fund manager and angel investor, and he has been involved in raising more than $80 million in growth and venture capital. |
| capital campaign marketing plan: Planning Successful Museum Building Projects Walter L. Crimm, Martha Morris, L. Carole Wharton, 2009 Planning Successful Museum Building Projects provides comprehensive, practical guidance on planning, financing, implementing, managing, and evaluating all kinds of museum construction projects. |
| capital campaign marketing plan: Date Your Donors Jonah Halper, 2016-01-01 Do you want to master the art of seduction for social good? Date Your Donors teaches you how to approach the most attractive charitable partners, make them fall in love with your mission, and say I Do when you ask them for their time and money. |
| capital campaign marketing plan: The New Multichannel, Integrated Marketing: Craig A. Huey, 2021-07-07 In The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now, winner of 97 awards, expert marketer Craig Huey gives you the road map on a revolutionary, new approach to creating more sales and profits for B2B, consumer, political, non-profit groups, and more.You'll discover:* 4 little-known techniques for successfully targeting the same names across digital marketing and direct mail channels to maximize response* 12 surprising tactics to creating a powerful, profit-boosting response including geofencing, Strategic App Marketing (SAM), and addressable TV* Transactional Data Modeling (TDM): Revolutionary marketing for dominating and crushing your competitors* New strategies to launch a product or service ... or revive a stagnant company* And much more ?Nobody knows direct response and digital marketing better!Creative Direct Marketing Group, Inc.1313 4th Ave. N. ? Nashville, TN 37208615-814-6633 ? www.cdmginc.comTO ORDER, CALL 615-490-8832 OR EMAIL CCHASTY@CDMGINC.COM to reserve your copy of The New Multichannel, Integrated Marketing: 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now |
| capital campaign marketing plan: Creating More Meaningful Visitor Experiences: Planning for Interpretation and Education Marcella D. Wells, 2009 |
| capital campaign marketing plan: Public Garden Management Donald Rakow, Sharon Lee, 2011-06-02 The complete-and-ready reference for establishing, managing, and running a successful and sustainable, profitable public garden As unique museums with living collections of plants, public gardens offer visitors aesthetically beautiful landscapes combined with educational programming and scientific research that promote the value and understanding of plants. In the twenty-first century, public gardens are in the forefront of organizations and institutions committed to promoting the conservation of plants and their habitats, developing sustainable practices that support the environment, and providing green spaces where our increasingly stressed and urbanized citizens can reconnect with the natural world. It is critically important that such institutions have trained, knowledgeable staff members. Because of its comprehensive examination of public gardens, Public Garden Management is the ideal guide for staff members at public gardens, anyone considering a career in public gardens, groups starting a botanical garden or arboretum, and students discovering how these complex institutions work. Public Garden Management is an all-in-one professional reference and textbook that clearly shows how to develop, establish, manage, and maintain a sustainable—both economically and environmentally—public garden. Offering practical coverage of relevant topics, along with useful tools for reinforcing study, this insightful and forward-thinking guide is: Copublished by the American Public Gardens Association Written by a panel of leading experts in the field Filled with dozens of case studies that are real-world illustrations of the principles explored in the text Illustrated throughout with line drawings, figures, and photographs that assist in conveying critical information Students and professionals will benefit greatly from the management principles outlined in this book, helping them establish and maintain new and existing public gardens that engage, inspire, and connect with their communities. |
| capital campaign marketing plan: The Food Babe Way Vani Hari, 2015-02-10 Eliminate toxins from your diet and transform the way you feel in just 21 days with this national bestseller full of shopping lists, meal plans, and mouth-watering recipes. Did you know that your fast food fries contain a chemical used in Silly Putty? Or that a juicy peach sprayed heavily with pesticides could be triggering your body to store fat? When we go to the supermarket, we trust that all our groceries are safe to eat. But much of what we're putting into our bodies is either tainted with chemicals or processed in a way that makes us gain weight, feel sick, and age before our time. Luckily, Vani Hari -- aka the Food Babe -- has got your back. A food activist who has courageously put the heat on big food companies to disclose ingredients and remove toxic additives from their products, Hari has made it her life's mission to educate the world about how to live a clean, organic, healthy lifestyle in an overprocessed, contaminated-food world, and how to look and feel fabulous while doing it. In The Food Babe Way, Hari invites you to follow an easy and accessible plan that will transform the way you feel in three weeks. Learn how to: Remove unnatural chemicals from your diet Rid your body of toxins Lose weight without counting calories Restore your natural glow Including anecdotes of her own transformation along with easy-to-follow shopping lists, meal plans, and tantalizing recipes, The Food Babe Way will empower you to change your food, change your body, and change the world. |
Stallons Auto Sales LLC - Capital One
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The most common mistake of capital campaigning is an out-of-reach goal.9 The board’s capital campaign committee and executive director should talk to program staff to make the best …
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Marketing Your Nonprofit Organization
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marketing campaign to increase sales and distribution of value added products. Idaho Koenig Vineyards Inc. $48,000 Rural Development funds will be used to provide working capital to …
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CAPITAL CAMPAIGN STRUCTURE - acstechnologies.com
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2019 MARKETING PLAN
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Philippine Tourism Human Capital Development Plan
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Dr. Pearl K. Brower - University of Alaska System
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“Hum Kagaz Se Zyada, Neeyat Dekhte Hain - Piramal Group
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The underpinning for strategic human capital planning is the USACE Campaign Plan. This plan charts the strategic direction of the organization, through relevant goals, outcomes, and …
