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| convert amazon business account to personal: Amazon Top Seller Secrets Brad SCHEPP, Debra SCHEPP, 2009-03-25 There is a new phenomenon hitting the world of the Internet marketplace. PowerSellers who have made a fortune on eBay are moving their merchandise over to Amazon. After all, the benefits of selling on Amazon are legion—sellers have found that they can charge more for their merchandise, avoid upfront fees, and deal with less-demanding customers. The opportunities for selling are endless—Amazon now sells products in more than 40 categories and is the web’s number one retailer with more than 81 million customers. As the authors of the popular book eBay PowerSeller Secrets, Debra and Brad Schepp are experts at making big money selling products on the web. Now, in Amazon Top Seller Secrets, they show readers why Amazon is the marketplace that will bring them more cash and more customers. Sellers will discover everything they need to: • navigate the Amazon marketplace • set the right price for merchandise • drive more traffic to their product pages • achieve consistently high feedback ratings • become an Amazon Pro Merchant • open more than one Amazon WebStore • source the best products • and more With this priceless advice, readers can increase their profits and build their business without constraints and without all the hassles. |
| convert amazon business account to personal: Become Your Own Boss in 12 Months, Revised and Expanded Melinda Emerson, 2021-09-14 Get expert advice on marketing, selling online, accounting, and more—all tailored to the current economic climate—in this new, updated edition of the go-to resource for hopeful entrepreneurs. America’s #1 small business expert is back with a brand-new, updated, and expanded edition of her essential handbook, Become Your Own Boss in 12 Months. Using her years of entrepreneurial experience, Melinda Emerson guides you through the process of opening your own business with step-by-step instructions for leading effectively, developing a winning marketing plan, setting a budget, and maintaining your business once it’s up and running. She also offers new strategies for social media techniques, customer engagement, selling online, and more. This new edition of Become Your Own Boss in 12 Months can help you build your business and invest your time (and money) where you need it most in order to succeed in today’s market. With Emerson’s expert business advice, you can finally follow your dreams and be on your way to becoming your own boss! |
| convert amazon business account to personal: Starting an Online Business For Dummies® Greg Holden, 2010-06-15 The nuts-and-bolts for building your own online business and making it succeed Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help. Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape. Dives into all aspects of starting and establishing an online business, including the very latest big trends Highlights business issues that are of particular concern to online businesses Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs Shows you specific types and examples of successful online businesses Provides the latest on B2B Web site suppliers, such as AliBaba.com Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition! |
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| convert amazon business account to personal: Marketing the e-Business Lisa Harris, Charles Dennis, 2007-12-20 Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. |
| convert amazon business account to personal: Business, The Universe and Everything Stuart Crainer, Des Dearlove, 2004-05-14 A book of ideas on the future of business from some of the most brilliant and compelling minds of today and tomorrow. * Written by bestselling authors of Leadership the Sven-Goran Erikkson Way and the Financial Times Handbook of Management. They are also founders of the successful UK company Suntop Media. * First-hand material from the world's top management thinkers. |
| convert amazon business account to personal: Web Design in easy steps, 6th edition Sean McManus, 2014-02-05 There are literally millions of websites on the Internet, but most are ugly and ineffective. So how do you create a site that looks good and makes money? Web Design in easy steps, now in its sixth edition, reveals the key principles of good web design. It guides you through the process of creating a website, from planning to search engine promotion. Learn: The fundamentals of professional web page layout and create content that’ll get your message across.All about effective navigation to make your website easy to use so your visitors stay longer.The techniques to make your website attractive for all and ensure it works on different devices.How to use HTML, CSS and JavaScript and get started with your new website.Ecommerce and social media basics to open your online shop, and start marketing it! Avoid creating another ineffective website on the net. Use Web Design in easy steps to create a successful site that looks good and achieves its purpose. |
| convert amazon business account to personal: Mirrored Spaces Jörg Scheffer, |
| convert amazon business account to personal: Design, User Experience, and Usability. Theory, Methods, Tools and Practice Aaron Marcus, 2011-06-18 The two-volume set LNCS 6769 + LNCS 6770 constitutes the proceedings of the First International Conference on Design, User Experience, and Usability, DUXU 2011, held in Orlando, FL, USA in July 2011 in the framework of the 14th International Conference on Human-Computer Interaction, HCII 2011, incorporating 12 thematically similar conferences. A total of 4039 contributions was submitted to HCII 2011, of which 1318 papers were accepted for publication. The total of 154 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in the book. The papers are organized in topical sections on DUXU theory, methods and tools; DUXU guidelines and standards; novel DUXU: devices and their user interfaces; DUXU in industry; DUXU in the mobile and vehicle context; DXU in Web environment; DUXU and ubiquitous interaction/appearance; DUXU in the development and usage lifecycle; DUXU evaluation; and DUXU beyond usability: culture, branding, and emotions. |
| convert amazon business account to personal: Computerworld , 2000-09-11 For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network. |
| convert amazon business account to personal: E-Marketing K & A Press, 2002 |
| convert amazon business account to personal: Get Growing Dean Seddon, 2024-02-09 Get more clients, grow your business faster, and spend less time selling! Are you new to getting clients online? Are you struggling with building your crowd and converting them into clients? Are you tired of having to sell? Do you feel like nothing is working? A common challenge for expertise-led businesses is the struggle to market themselves, leaving them frustrated with their stagnant growth and ineffective marketing and sales strategies. In Get Growing, Dean Seddon shows you what really works when it comes to sales and self-promotion. The founder of the fastest-growing business consultancy in the UK, Dean has helped thousands grow their brands and expand their reach, ranging from individual freelancers to international corporations like Amazon, Mastercard, and Microsoft. You don’t need to have a big budget or spend all your time harassing people for sales. Using Dean's simple and scalable methods, you can attract the right audience and convert them into paying customers. Filled with proven ways to grow your business, real-life stories, illustrative examples, and practical applications, this comprehensive guide: Offers practical advice for building awareness, belief, and relationships to eliminate ‘selling Explains packaging your services and expertise based on value, not price Features step-by-step guidance on leveraging social selling and personal branding to accelerate growth Provides methods for consistently increasing revenue without cold-pitching, expensive ads, or complex funnels Dean Seddon's foolproof process teaches you to leverage your time and build an audience of people who need what you sell. Get Growing is essential reading for all business owners who feel overwhelmed and confused when it comes to marketing their services and expertise. |
| convert amazon business account to personal: Traveling Hopefully Libby Gill, 2013-10-22 This book is for real, because Libby is for real... - Dr. Phil McGraw in his foreword to Traveling Hopefully Are you living a life based on who you really are or one built on outdated messages from your past? Is your past negatively influencing your present and potentially derailing your future? What if you could shift your perspective from limiting to liberating? Now you can learn to let go of your baggage and create a life of passion and purpose. Success strategist and executive coach Libby Gill is your partner in life change as she shares her inspiring story and guides readers step-by-step through the journey of self-transformation. With courage and candor, Libby poignantly discloses how she struggled with a family legacy which included divorce, mental illness and molestation, robbing her of her best possible life until she learned to dissect the past so she could direct the future. With a transformative process she calls the Five Steps to Jumpstart Your Life, Libby provides practical tools and down-to-earth insights that translate abstract concepts into concrete action. The 21 Hopeful Tools are easy-to-follow exercises that take readers through this process, showing them how to: *dissect the past to direct the future *link internal clarity with external action *create a Traveling Hopefully personal roadmap *recruit a Support Squad to provide information and inspiration *keep moving toward what you want and away from what no longer serves you Filled with tips and tactics, personal accounts, and client success stories, Traveling Hopefully shows readers how to create big-picture visions and turn them into bottom-line action so they can lose their baggage and live the life of their dreams. |
| convert amazon business account to personal: THE LORD OF THE RINGS NARAYAN CHANGDER, 2023-11-22 THE LORD OF THE RINGS MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE LORD OF THE RINGS MCQ TO EXPAND YOUR THE LORD OF THE RINGS KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY. |
| convert amazon business account to personal: Kiplinger's Personal Finance , 2010-07 The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics. |
| convert amazon business account to personal: Innovation and Entrepreneurship Charles H. Matthews, Ralph Brueggemann, 2015-03-12 This book presents a new model, the competency framework, for students, innovators, entrepreneurs, managers, and anyone who wants to better understand the dynamic world of innovation and entrepreneurship. Focused on both the individual and strategic organizational level, this book is about people and the competencies each person needs to learn to be successful in creating a more dynamic future. Matthews and Brueggemann’s framework for innovation and entrepreneurship competencies empowers individuals to excel at innovation and new venture creation. It provides a practical guide and clear and concise understanding of the knowledge, skills, attitudes, and experiences that are needed to increase imagination, creativity, innovation and new venture creation capability. Innovation and Entrepreneurship will be attractive for students of entrepreneurship, innovation, management and cross-disciplinary classes, such as design thinking. Presented in a modular format, Innovation & Entrepreneurship informs the future direction of people and technology, as well as the educational systems producing the next generation of innovators and entrepreneurs. Based on extensive academic research, this book is organized into two sections: Twelve innovation elements and twelve competency categories. The elements are the foundation and the competency categories are the building blocks that inform our path toward a more precise understanding of how innovation and entrepreneurship plays an important role in economic development and our daily lives. |
| convert amazon business account to personal: Behaviour Change for Sustainability Adam Corner, Gareth Kane, Paula Owen, 2017-09-29 Behaviour Change for Sustainability is a compilation of 3 bestselling sustainability guides that gathers together, in one place, a variety of effective tools and techniques for encouraging a lasting shift to sustainable behaviours in business and society. Promoting Sustainable Behaviour offers the definitive guide to building a sustainable behaviour campaign that works. By summarising what really works and pulling out the most important messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative – in households, when commuting, in the workplace and beyond. Green Jujitsu outlines the smart way to embed sustainability within the culture of any organization, by working with employees' strengths and interests. Gareth Kane points out the hallmarks of unsuccessful approaches to cultural change, which are often confused, unimaginative or confrontational. He puts forward an alternative framework designed to play to people's strengths and interests and genuinely engage them in problem-solving. Gamification is fast emerging as a user engagement and behaviour change tool that succeeds where other tactics and strategies have failed. How Gamification Can Help Your Business Engage in Sustainability contains all the information businesses and other organizations need to make an informed decision about whether to adopt gamification as part of their own business and sustainability strategies – and the tools to get started. |
| convert amazon business account to personal: Consumer Protection, Automated Shopping Platforms and EU Law Christiana Markou, 2019-09-10 This book looks at two technological advancements in the area of e-commerce, which dramatically seem to change the way consumers shop online. In particular, they automate certain crucial tasks inherent in the ‘shopping’ activity, thereby relieving consumers of having to perform them. These are shopping agents (or comparison tools) and automated marketplaces. It scrutinizes their underlying processes and the way they serve the consumer, thereby highlighting risks and issues associated with their use. The ultimate aim is to ascertain whether the current EU regulatory framework relating to consumer protection, e-commerce, data protection and security adequately addresses the relevant risks and issues, thus affording a ‘safe’ shopping environment to the e-consumer. |
| convert amazon business account to personal: Overseas Business Reports , 1966 |
| convert amazon business account to personal: Proceeding of the International Conference on Computer Networks, Big Data and IoT (ICCBI - 2019) A. Pasumpon Pandian, Ram Palanisamy, Klimis Ntalianis, 2020-03-04 This book presents the proceedings of the International Conference on Computing Networks, Big Data and IoT [ICCBI 2019], held on December 19–20, 2019 at the Vaigai College of Engineering, Madurai, India. Recent years have witnessed the intertwining development of the Internet of Things and big data, which are increasingly deployed in computer network architecture. As society becomes smarter, it is critical to replace the traditional technologies with modern ICT architectures. In this context, the Internet of Things connects smart objects through the Internet and as a result generates big data. This has led to new computing facilities being developed to derive intelligent decisions in the big data environment. The book covers a variety of topics, including information management, mobile computing and applications, emerging IoT applications, distributed communication networks, cloud computing, and healthcare big data. It also discusses security and privacy issues, network intrusion detection, cryptography, 5G/6G networks, social network analysis, artificial intelligence, human–machine interaction, smart home and smart city applications. |
| convert amazon business account to personal: Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader John Rossman, 2019-05-03 “Reading this book is like having Jeff Bezos advise me.”—Eric Martinez, Founder and CEO of Modjoul The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to “think like Amazon” and succeed in the digital age. “What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50 1⁄2 answers drawn from his experience as an Amazon executive—and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business. Learn how to: Move forward to get back to Day 1—and change the status quo. Use the “working backwards” innovation and problem-solving approach to lead the way. Become a platform company—with the right platform strategy. Create customer obsession—and grant your customers superpowers. Experiment, fail, rinse, and repeat. Decentralize your way to digital greatness. Master the magic of small autonomous teams. Avoid the trap of past positions. Make better and faster decisions. Use metrics to create a culture of accountability and innovation Use AI and the Internet of Things to reinvent customer experiences. In addition to these targeted strategies, you’ll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. You’ll understand the unique mindset and inner workings that drive Amazon’s operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Along the way, you’ll learn specific game-changing strategies that made Amazon stand out in a crowded digital world. These include actionable ideas that you can use to transform your culture, expand your business into digital, and become the kind of platform company that customers obsess over. Rossman also offers invaluable insights into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon. |
| convert amazon business account to personal: SALLY RIDE NARAYAN CHANGDER, 2024-02-02 THE SALLY RIDE MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE SALLY RIDE MCQ TO EXPAND YOUR SALLY RIDE KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY. |
| convert amazon business account to personal: Digital Supply Chains Thomas Mrozek, Daniel Seitz, Kai-Uwe Gundermann, Matthias Dicke, 2020-05-20 Concrete instructions for digital transformation in business Supply Chain Management is without question deeply affected by the disruptive forces of a modern organization, positively as well as negatively. Between Advanced Analytics and AI, agile role models and autonomous warehouses a senior executive is often in danger of losing track in the digital jungle. In these exciting times, with their many turning points, h&z aims to share insights around digital supply chains, their application in business and the so vital transformation to successfully prepare organizations for this challenge. This book provides insights into best practices current supply chain and how CSOs apply technologies and advancements. It also makes daring forecasts about how processes and leadership must be designed so that the digital transformation does not fail in its infancy, but leads to a truly agile organization. |
| convert amazon business account to personal: Kiplinger's Personal Finance , 2001-05 The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics. |
| convert amazon business account to personal: Sustainable Risk Management Peter A. Wilderer, Ortwin Renn, Martin Grambow, Michael Molls, Klaus Mainzer, 2017-12-21 Here, expert authors delineate approaches that can support both decision makers as well as their concerned populations in overcoming unwarranted fears and in elaborating policies based on scientific evidence. Four exemplary focus areas were chosen for in-depth review, namely:- The scientific basis of risk management- Risk management in the area of environmental and ecological policy- Risk management in radiation medicine- Risk management in context with digitalization and roboticsGeneral as well as specific recommendations are summarized in a memorandum. Fundamental thoughts on the topic are presented in the introductory part of the book. The idea for and contents of the book were developed at a workshop on “Sustainable Risk Management: How to manage risks in a sensible and responsible manner?” held in Feldafing at Lake Starnberg (Germany) on April 14 to 16, 2016. The book offers important information and advice for scientists, entrepreneurs, administrators and politicians. |
| convert amazon business account to personal: InfoWorld , 2000-05-15 InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects. |
| convert amazon business account to personal: Rational Decisions in Organisations Frédéric Adam, Dorota Kuchta, Stanisław Stanek, 2022-05-30 Managers in organisations must make rational decisions. Rational decision making is the opposite of intuitive decision making. It is a strict procedure utilising objective knowledge and logic. It involves identifying the problem to solve, gathering facts, identifying options and outcomes, analysing them, considering all the relationships and selecting the decision. Rational decision making requires support: methods and software tools. The identification of the problem to solve needs methods that would measure and evaluate the current situation. Identification and evaluation of options and analysis of the available possibilities involves analysis and optimisation methods. Incorporating intuition into rational decision making needs adequate methods that would translate ideas or observed behaviours into hard data. Communication, observation and opinions recording is hardly possible today without adequate software. Information and data that form the input, intermediate variables and the output must be stored, managed and made accessible in a user-friendly manner. Rational Decisions in Organisations: Theoretical and Practical Aspects presents selected recent developments in the support of the widely understood rational decision making in organisations, illustrated through case studies. The book shows not only the variety of perspectives involved in decision making, but also the variety of domains where rational decision support systems are needed. The case studies present decision making by medical doctors, students and managers of various universities, IT project teams, construction companies, banks and small and large manufacturing companies. Covering the richness of relationships in which the decisions should and must be taken, the book illustrates how modern organisations operate in chains and networks; they have multiple responsibilities, including social, legal, business and ethical duties. Nowadays, managers in organisations can make transparent decisions and consider a multitude of stakeholders and their diverse features, incorporating diverse criteria, using multiple types and drivers of information and decision-making patterns, and referring to numerous lessons learned. As the book makes clear, the marriage of theoretical ideas with the possibilities offered by technology can make the decisions in organisations more rational and, at the same time, more human. |
| convert amazon business account to personal: An Introduction to Search Engines and Web Navigation Mark Levene, 2011-01-14 This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies. |
| convert amazon business account to personal: You Should Quit Reddit Jacob Desforges, 2023-02-21 In recent years, countless books, articles, and documentaries have addressed the negative effects that social media platforms have wrought on their users and society. However, these former works are incomplete — nearly no attention has been paid to Reddit, one of the most popular websites in the world. Reddit is certainly unique among social platforms, but its potential for addiction and darker side of nefarious activity should absolutely not be understated. Additionally, nearly no actionable advice has been provided to users of these platforms. The audience is told that these websites and apps are harming their mental health, wasting their time, and that they are addictive (which would logically make the task of quitting rather difficult), but then provided zero guidance on how to disconnect from them. Over 200,000 users gather on Reddit's /r/NoSurf community to discuss reducing their internet use; the forum is filled with reports of people who want to quit Reddit, but find themselves psychologically compelled to return to the site over and over. For moderate to heavy users of these platforms, quitting is clearly not so simple. You Should Quit Reddit is a paradigm shift in the genre. Jacob Desforges was a Reddit user of over a decade, and a self-admitted Reddit addict who spent on average around three hours daily on the site. Not only is this the first book investigating Reddit's flaws as a platform, but it is also written from the perspective of someone who experienced firsthand the struggle that comes with quitting these addictive platforms. This book therefore also provides readers with the practical advice, tools, and techniques needed to shatter the cycle of digital addiction, enabling them to quit visiting Reddit and other time-wasting websites for good, so they can effectively reclaim their time to use in a more intentional manner. |
| convert amazon business account to personal: Revolutionary Challenges and Opportunities of Fintech Shweta Anand, Shalini Srivastav, Vikas Garg, Geetika Garg, 2024-05-13 This book explores the emergence of artificial intelligence blended with financial concepts as a promising new area in business and technology—financial technology, or fintech. The book introduces the very relevant concepts of fintech, its financial derivatives, management information systems, and artificial intelligence and provides tools to find solutions to complex problems in the finance and investment domain. The case studies provide firsthand knowledge of real problems faced by the industry and highlights the thought processes in resolution of complex problems. Topics address the global adoption of fintech, fintech disruptions in the financial sector, the use of machine learning and artificial intelligence to increase the effectiveness of financial trading algorithms, fintech in retail banking and risk management, inbound marketing as well as internal marketing for fintech, fintech in the international education sector, and more. Both business professionals and those in the technical industry will find this book to be of great use. It will be quite helpful for both professionals and students in the fields of finance and artificial intelligence. |
| convert amazon business account to personal: Proceedings of International Conference on Emerging Technologies and Intelligent Systems Mostafa Al-Emran, Mohammed A. Al-Sharafi, Mohammed N. Al-Kabi, Khaled Shaalan, 2021-12-02 This book sheds light on the emerging research trends in intelligent systems and their applications. It mainly focuses on four different themes, including Artificial Intelligence and Soft Computing, Information Security and Networking, Medical Informatics, and Advances in Information Systems. Each chapter contributes to the aforementioned themes by discussing the recent design, developments, and modifications of intelligent systems and their applications. |
| convert amazon business account to personal: Entrepreneurship Heidi M. Neck, Christopher P. Neck, Emma L. Murray, 2024-02-06 Entrepreneurship emphasizes practice and learning through action, helping students adopt an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. The updated Third Edition aids in the development of the entrepreneurial skillset and toolset that can be applied to startups as well as organizations of all kinds. |
| convert amazon business account to personal: Techlash Tom Wheeler, 2023-10-15 Hailed by Publishers Weekly as a potent primer on the need to rein in big tech and Kirkus Reviews as a rock-solid plan for controlling the tech giants, readers will be energized by Tom Wheeler's vision of digital governance. Featured on Barack Obama's 11/3/23 list of What I’m Reading on the Rise of Artificial Intelligence An accessible and visionary book that connects the experiences of the late 19th century’s industrial Gilded Age with its echoes in the 21st century digital Gilded Age. Hailed by Ken Burns as one of the foremost “explainers” of technology and its effect throughout history, Tom Wheeler now turns his gaze to the public impact of entrepreneurial innovation. In Techlash, he connects the experiences of the late 19th century’s industrial Gilded Age with its echoes in the 21st century digital Gilded Age. In both cases, technology innovation and the great wealth that it created ran up against the public interest and the rights of others. As with the industrial revolution and the Gilded Age that it created, new digital technology has changed commerce and culture, creating great wealth in the process, all while being essentially unsupervised. Warning that today is not the “Fourth Industrial Revolution” some envision, Wheeler calls for a new era of public interest oversight that leaves behind industrial era regulatory ideas to embrace a new process of agile, supervised and enforced code setting that protects consumers and competition while encouraging continued innovation. Wheeler combines insights from his experience at the highest echelons of business and government to create a compelling portrait of the need to balance entrepreneurial innovation with the public good. |
| convert amazon business account to personal: The Economics of Platforms Paul Belleflamme, Martin Peitz, 2021-11-11 The first book on platforms that concisely incorporates path-breaking insights in economics over the last twenty years. |
| convert amazon business account to personal: Advanced Google AdWords Brad Geddes, 2014-05-02 The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score Explore the intricacies of the Display Network and learn how to interpret reports Learn how to use the AdWords Editor to create thousands of keywords and ad copy configurations Understand advanced bidding strategies, and how to best organize and manage an AdWords account Learn how to best test everything from landing pages to ad copy The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise. |
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| convert amazon business account to personal: Inside Book Publishing Angus Phillips, Giles Clark, 2019-08-09 Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry. Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry, from commercial fiction and non-fiction to educational publishing and academic journals. They reveal how publishers continue to adapt to a fast-changing and highly interconnected world, in which printed books have proved resilient alongside ebooks and the growth of audio. Major themes are explored, including the development of digital products and the use of social media in book marketing, as well as those that affect publishers’ businesses, such as the rise of internet retailing; rental models for student textbooks; and open access, where academic content is free to the user. Case studies from industry experts give fascinating perspectives on topics such as crowdfunding, self-publishing and how authors can market themselves. The book provides excellent overviews of the main aspects of the publishing process: commissioning authors, product development, design and production, marketing, sales and distribution. As a manual for those in the profession and a guide for the potential publishers of the future, Inside Book Publishing remains a seminal work for anyone with an interest in the industry. It will also be of interest to authors seeking an insider’s view of this exciting industry. |
| convert amazon business account to personal: The AI Marketing Playbook Mark Lamplugh, 2024-10-07 Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape. FEATURES Includes step-by-step guides for implementing AI tools in SEO, social media, and email Covers the use of AI to analyze customer behavior, benefits of chatbots, and AI-powered customer service Features real-world cases from leading companies like Netflix, Amazon, and Spotify Uses AI tools to transform customer data into actionable insights for more effective campaigns TABLE OF CONTENTS 1: Introduction to AI Marketing. 2: Understanding AI and Machine Learning. 3: Preparing Your Data for AI. 4: Using AI to Analyze Customer Behavior. 5: Personalization with AI. 6: Chatbots and AI-Powered Customer Service. 7: Image and Video Recognition with AI. 8: Using AI for Social Media Marketing. 9: Predictive Analytics with AI. 10: Email Marketing with AI. 11: Search Engine Optimization with AI. 12: Using AI for Content Marketing. 13: Marketing Automation with AI. 14: Using AI for Sales Enablement. 15: Ethical Considerations and the Future of AI in Marketing. |
| convert amazon business account to personal: Social Reading José-Antonio Cordón-García, Julio Alonso-Arévalo, Raquel Gómez-Díaz, Daniel Linder, 2013-10-31 Contemporary developments in the book publishing industry are changing the system as we know it. Changes in established understandings of authorship and readership are leading to new business models in line with the postulates of Web 2.0. Socially networked authorship, book production and reading are among the social and discursive practices starting to define this emerging system. Websites offering socially networked, collaborative and shared reading are increasingly important. Social Reading maps socially networked reading within the larger framework of a changing conception of books and reading. This book is structured into chapters covering topics in: social reading and a new conception of the book; an evaluation of social reading platforms; an analysis of social reading applications; the personalization of system contents; reading in the Cloud and the development of new business models; and Open Access e-books. - Discusses social reading as an emerging tendency involving authors, readers, librarians, publishers, and other industry professionals - Describes how the way we read is changing - Presents ways in which the major players in the digital content industry are developing specific applications to foster socially networked reading |
| convert amazon business account to personal: Media and Society Nicholas Carah, 2021-05-05 How do media platforms organise social life? How do media empower or disempower our identities? How do we understand the impact of algorithms? How are media audiences produced and managed? Media & Society introduces the role of the media in social, cultural, political and economic life, unpacking the increasing entanglement of digital media technology with our everyday lives. It explores the relationship between meaning and power in an age of participatory culture, social media and digital platforms. An age where we both create and consume content, and where we both give and gain attention – translating our social lives into huge flows of data. Associate Professor Nicholas Carah shows how a critical approach to power helps us not only to understand the role media play in shaping the social, but also how we can become critically informed media citizens ourselves, able to participate and be heard in meaningful ways. Media & Society expertly introduces all the key concepts and ideas you need to know, and then puts theory into practice by tying them to contemporary case studies. From using Ghostery to track how your personal data is being collected, to exploring misinformation on social media via Youtube, to the reality of internships and freelancing in today’s digital media industry. It is essential reading for students of media, communication and cultural studies. |
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