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| controversial ads in history: A History of Advertising Stephane Pincas, Marc Loiseau, 2015-06-15 Strategic story: The making of modern advertising The history of western advertising dates back to at least the 1630s, when Frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, but the term advertising agency first appeared in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, Palmer's venture marks the birth of a creative industry that has radically transformed our culture and language. Divided into sections by decades, this freshly updated edition explores the legendary campaigns and brands of advertising's modern history. With specific anecdotes and comments on the importance of every campaign, it curates advertising gold right through to the last decade. Check out the picture of the camel behind the legendary Camel pack, the first Coca Cola ad, and the masterworks by Picasso and Magritte that inspired advertising imagery. |
| controversial ads in history: Controversies in Contemporary Advertising Kim Bartel Sheehan, 2013-07-18 Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. |
| controversial ads in history: A history of advertising Henry Sampson, 1874 |
| controversial ads in history: In Defense of Negativity John G. Geer, 2008-07-29 Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution. |
| controversial ads in history: The Erotic History of Advertising Tom Reichert, 2010-04-06 Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout. |
| controversial ads in history: Good Corporation, Bad Corporation Guillermo C. Jimenez, Elizabeth Pulos, 2016 This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study--Provided by publisher. |
| controversial ads in history: Commodity Activism Roopali Mukherjee, Sarah Banet-Weiser, 2012-02 Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove “Real Beauty” campaign, sex positive retail activism, ABC’s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity. |
| controversial ads in history: History of the Mass Media in the United States Margaret A. Blanchard, 2013-12-19 The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media. |
| controversial ads in history: The Sounds of Capitalism Timothy D. Taylor, 2012-07-27 Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like 'The Clicquot Club Eskimons' to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after. |
| controversial ads in history: The Advertising Age Encyclopedia of Advertising John McDonough, Karen Egolf, 2015-06-18 For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The Advertising Age Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert. |
| controversial ads in history: Visual Shock Michael Kammen, 2009-04-22 In this lively narrative, award-winning author Michael Kammen presents a fascinating analysis of cutting-edge art and artists and their unique ability to both delight and provoke us. He illuminates America’s obsession with public memorials and the changing role of art and museums in our society. From Thomas Eakins’s 1875 masterpiece The Gross Clinic, (considered “too big, bold, and gory” when first exhibited) to the bitter disputes about Maya Lin’s Vietnam War Memorial, this is an eye-opening account of American art and the battles and controversies that it has ignited. |
| controversial ads in history: The History of the First Discovery and Settlement of Virginia William Stith, 1747 Covers events from Columbus to 1621. |
| controversial ads in history: Hyperactive Matthew Smith, 2013-02-15 Each year, doctors diagnose an average of nine percent of children between the ages of five and seventeen with attention deficit hyperactivity disorder, or ADHD. One of the most common childhood disorders, it is also one of the most controversial—since first identified in the late 1950s, everyone from medical professionals to politicians have debated its causes, its treatment, and its implications for children. Today, physicians believe it is an inherited neurological disorder best treated with stimulants. Hyperactive provides the first history of ADHD, addressing why children were first diagnosed with the disorder, why biological explanations became predominant, how powerful drugs became the preferred treatment, and why alternative explanations have failed to achieve any legitimacy. Contending that hyperactive children are also a product of their social, cultural, and educational environment, Matthew Smith demonstrates how knowledge about the history of ADHD can lead to better choices about its diagnosis and treatment. A revealing and accessible study of this controversial subject, Hyperactive is an essential book for psychologists, teachers, policymakers, and parents. |
| controversial ads in history: Adland Mark Tungate, 2007 Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future. |
| controversial ads in history: The Attention Merchants Tim Wu, 2017-09-19 From the author of the award-winning The Master Switch, who coined the term net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Dazzling. —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value. |
| controversial ads in history: Center for Advertising History-- 1990 Profiles , 1990 |
| controversial ads in history: Twenty Ads That Shook the World James Twitchell, 2001-12-26 James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over. |
| controversial ads in history: A History of Advertising Jef I Richards, 2022-05-15 Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.) |
| controversial ads in history: Out Cold Phil Jaekl, 2021-06-01 “A fascinating look into the strange and sometimes unbelievable history of hypothermic medicine. Jaekl weaves together a story that is part history lesson and part science thriller. This is truly a must-read for any fan of science and science fiction!” —Douglas Talk, MD/MPH, chief medical consultant, SpaceWorks Inc., Human Torpor Project The meaning of the word “hypothermia” has Greek origins and roughly translates to “less heat.” Its symptoms can be deadly—shivering, followed by confusion, irrationality, and even the illusion of feeling hot. But hypothermia has another side—it can be therapeutic. In Out Cold, science writer Phil Jaekl chronicles the underappreciated story of human innovation with cold, from Ancient Egypt, where it was used to treat skin irritations, to eighteenth-century London, where scientists used it in their first explorations of suspended animation. Throughout history, physicians have used cold to innovate life extension, enable distant space missions, and explore consciousness. Hypothermia may still conjure macabre images, like the bodies littering Mt. Everest and disembodied heads in cryo-freezers, but the reality is that modern science has invented numerous new life-saving cooling techniques based on what we’ve learned over the centuries. And Out Cold reveals a surprisingly warm future for this chilling state. |
| controversial ads in history: I Am Martin Luther King, Jr. Brad Meltzer, 2016-01-05 We can all be heroes. That's the inspiring message of this New York Times Bestselling picture book biography series from historian and author Brad Meltzer. Even as a child, Martin Luther King, Jr. was shocked by the terrible and unfair way African-American people were treated. When he grew up, he decided to do something about it--peacefully, with powerful words. He helped gather people together for nonviolent protests and marches, and he always spoke up about loving other human beings and doing what's right. He spoke about the dream of a kinder future, and bravely led the way toward racial equality in America. This lively, New York Times Bestselling biography series inspires kids to dream big, one great role model at a time. You'll want to collect each book. |
| controversial ads in history: Advertising and Society Carol J. Pardun, 2013-06-26 Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion |
| controversial ads in history: Historical Controversies and Historians William Lamont, 2005-06-20 For students new to the subject of history there are many books on the theory of writing history but fewer on how history is actually practised. This work by a team of historians from the University of Sussex fills this gap. The first half of the book examines a number of notable controversies that have been, and still are, the subject of historical debate - for example, race in South Africa, the legacy of the French Resistance, the origins of the Welfare State. These illustrate the issues involved in doing history. The second half of the book focuses upon the historians themselves - such as Tawney, Carr, Buckhardt, Weber, Thompson - and demonstrates how the historian puts his/her own spin on historical interpretation. Together the study of controversies and historians shows with clarity the practical issues of historical method. Historical Controversies and Historians should be a useful primer for any student embarking on a course in history. |
| controversial ads in history: Daisy Petals and Mushroom Clouds Robert Mann, 2011-11-07 The grainy black-and-white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a man's solemn countdown replaces hers. At zero the little girl's eye is engulfed by an atomic mushroom cloud. As the inferno roils in the background, President Lyndon B. Johnson's voice intones, These are the stakes -- to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die. In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the Daisy Girl ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson's campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation's nuclear arsenal, a depiction that sparked immediate controversy across the United States. Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater's presidential campaign. Although that degree of impact on the Goldwater campaign is debatable, what is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy. |
| controversial ads in history: Chronology of Twentieth-Century History: Business and Commerce Frank N. Magill, 2014-04-23 First Published in 2004. Volume II provides the hard facts and the history behind the headlines; significant 20th-century events in the evolution of all aspects of business and commerce are described in chronologically-arranged articles. The text of each article is divided into two sections: Summary of the Event describes the event itself and the circumstances leading up to it, and Impact of the Event analyzes the influence of the event on the evolution of business practice or on a major industry in both the short and long terms. Each article concludes with a fully annotated Bibliography. |
| controversial ads in history: A History of the End of the World Jonathan Kirsch, 2006-08-22 [The Book of] Revelation has served as a language arsenal in a great many of the social, cultural, and political conflicts in Western history. Again and again, Revelation has stirred some dangerous men and women to act out their own private apocalypses. Above all, the moral calculus of Revelation—the demonization of one's enemies, the sanctification of revenge taking, and the notion that history must end in catastrophe—can be detected in some of the worst atrocities and excesses of every age, including our own. For all of these reasons, the rest of us ignore the book of Revelation only at our impoverishment and, more to the point, at our own peril. The mysterious author of the Book of Revelation (or the Apocalypse, as the last book of the New Testament is also known) never considered that his sermon on the impending end times would last beyond his own life. In fact, he predicted that the destruction of the earth would be witnessed by his contemporaries. Yet Revelation not only outlived its creat∨ this vivid and violent revenge fantasy has played a significant role in the march of Western civilization. Ever since Revelation was first preached as the revealed word of Jesus Christ, it has haunted and inspired hearers and readers alike. The mark of the beast, the Antichrist, 666, the Whore of Babylon, Armageddon, and the Four Horsemen of the Apocalypse are just a few of the images, phrases, and codes that have burned their way into the fabric of our culture. The questions raised go straight to the heart of the human fear of death and obsession with the afterlife. Will we, individually or collectively, ride off to glory, or will we drown in hellfire for all eternity? As those who best manipulate this dark vision learned, which side we fall on is often a matter of life or death. Honed into a weapon in the ongoing culture wars between states, religions, and citizenry, Revelation has significantly altered the course of history. Kirsch, whom the Washington Post calls a fine storyteller with a flair for rendering ancient tales relevant and appealing to modern audiences, delivers a far-ranging, entertaining, and shocking history of this scandalous book, which was nearly cut from the New Testament. From the fall of the Roman Empire to the Black Death, the Inquisition to the Protestant Reformation, the New World to the rise of the Religious Right, this chronicle of the use and abuse of the Book of Revelation tells the tale of the unfolding of history and the hopes, fears, dreams, and nightmares of all humanity. |
| controversial ads in history: A Brief History of the Future Jacques Attali, 2011-07-01 What will planet Earth be like in twenty years? At mid-century? In the year 2100? Prescient and convincing, this book is a must-read for anyone concerned about the future. Never has the world offered more promise for the future and been more fraught with dangers. Attali anticipates an unraveling of American hegemony as transnational corporations sever the ties linking free enterprise to democracy. World tensions will be primed for horrific warfare for resources and dominance. The ultimate question is: Will we leave our children and grandchildren a world that is not only viable but better, or in this nuclear world bequeath to them a planet that will be a living hell? Either way, he warns, the time to act is now. |
| controversial ads in history: Peace, They Say Jay Nordlinger, 2012-03-27 In this book, Jay Nordlinger gives a history of what the subtitle calls “the most famous and controversial prize in the world.” The Nobel Peace Prize, like the other Nobel prizes, began in 1901. So we have a neat, sweeping history of the 20th century, and about a decade beyond. The Nobel prize involves a first world war, a second world war, a cold war, a terror war, and more. It contends with many of the key issues of modern times, and of life itself. It also presents a parade of interesting people—more than a hundred laureates, not a dullard in the bunch. Some of these laureates have been historic statesmen, such as Roosevelt (Teddy) and Mandela. Some have been heroes or saints, such as Martin Luther King and Mother Teresa. Some belong in other categories—where would you place Arafat? Controversies also swirl around the awards to Kissinger, Gorbachev, Gore, and Obama, to name just a handful. Probably no figure in this book is more interesting than a non-laureate: Alfred Nobel, the Swedish scientist and entrepreneur who started the prizes. The book also addresses “missing laureates,” people who did not win the peace prize but might have, or should have (Gandhi?). Peace, They Say is enlightening and enriching, and sometimes even fun. It has its opinions, but it also provides what is necessary for readers to form their own opinions. What is peace, anyway? All these people who have been crowned “champions of peace,” and the world’s foremost—should they have been? Such is the stuff this book is made on. |
| controversial ads in history: Fading Ads of New York City Frank Jump, 2011-11-21 New York City is eternally evolving. From its iconic skyline to its side alleys, the new is perpetually being built on the debris of the past. But a movement to preserve the citys vanishing landscapes has emerged. For nearly twenty years, Frank Jump has been documenting the fading ads that are visible, but less often seen, all over New York. Disappearing from the sides of buildings or hidden by new construction, these signs are remnants of lost eras of New Yorks life. They weave together the citys unique history, culture, environment and society and tell the stories of the businesses, places and people whose lives transpired among them the story of New York itself. This photo-documentary is also a study of time and space, of mortality and living, as Jumps campaign to capture the ads mirrors his own struggle with HIV. Experience the ads shot with vintage Kodachrome film and the meaning they carry through acclaimed photographer and urban documentarian Frank Jumps lens. |
| controversial ads in history: The Art of Charlie Chan Hock Chye Sonny Liew, 2016-03-01 NEW YORK TIMES BESTSELLER • From a bestselling graphic novelist comes “a hugely ambitious, stylistically acrobatic work” (The New York Times Book Review) that brings us on a uniquely moving, funny, and thought-provoking journey through the life of an artist and the history of a nation. Meet Charlie Chan Hock Chye. Now in his early 70s, Chan has been making comics in his native Singapore since 1954, when he was a boy of 16. As he looks back on his career over five decades, we see his stories unfold before us in a dazzling array of art styles and forms, their development mirroring the evolution in the political and social landscape of his homeland and of the comic book medium itself. With The Art of Charlie Chan Hock Chye, Sonny Liew has drawn together a myriad of genres to create a thoroughly ingenious and engaging work, where the line between truth and construct may sometimes be blurred, but where the story told is always enthralling. |
| controversial ads in history: Beyond Belief Charles Nathan Saatchi, 2015 Beyond Belief: Racist, Sexist, Rude, Crude and Dishonest The Golden Age of Madison Avenue -- Charles Saatchi Charles Saatchi's selection of the advertising created before the industry had a conscience demonstrates the radical change in attitudes to women, race, tobacco, size and drugs and much more. Saatchi guides the reader through its seven controversial sections in his inimitable style. 'Although many of the adverts selected are alarming, they present an important portrait of society in the 1940s and 50s -- and thankfully demonstrate that our world today has taken so many steps forward.' AUTHOR: Charles Saatchi has been one of the moving forces of the modern age, one of the most significant figures in global advertising and one of the most influential collectors of contemporary art, while contradictorily remaining a reclusive, even elusive figure. |
| controversial ads in history: Go Set a Watchman Harper Lee, 2015-11-12 Dua puluh tahun lalu, Jean Louise menyaksikan Atticus, sang Ayah, membela Negro di pengadilan Maycomb County. Kini, Jean Louise menyadari bahwa Maycomb dan sang Ayah, ternyata tak seperti yang dia kira selama ini dan dia pun bukan Scout yang polos lagi. Go Set a Watchman adalah naskah pertama yang diajukan Harper Lee kepada penerbit sebelum To Kill a Mockingbird, yang memenangi Pulitzer. Setelah 60 tahun dianggap hilang, naskah berharga ini ditemukan pada akhir 2014. Terbitnya Go Set a Watchman disambut animo luar biasa. Buku ini terjual lebih dari 1,1 juta kopi di minggu pertama, memuncaki daftar bestseller di Amerika selama 5 minggu berturut-turut dalam 1,5 bulan, dan mengalahkan penjualan Harry Potter serta 50 Shades of Grey. Go Set a Watchman, warisan berharga Harper Lee, penulis Amerika paling berpengaruh pada abad ke-20. Go Set a Watchman mempertanyakan beberapa hal penting yang justru disamarkan dalam To Kill a Mockingbird. Menghibur, lucu, tapi lugas dan jujur.-Ursula K. Le Guin, penulis The Earthsea Cycle Aset terbesar Go Set a Watchman ialah perannya dalam memicu diskusi jujur tentang sejarah gelap Amerika mengenai persamaan ras.-San Francisco Chronicle Luar biasa, sebuah novel yang ditulis lebih dari 50 tahun lalu ternyata masih kontekstual dengan masalah yang kita hadapi sekarang, tentang ras dan ketidakadilan.-Chicago Tribune Go Set a Watchman lebih kompleks daripada To Kill a Mockingbird, karya klasik Harper Lee. Sebuah novel yang lengkap … sebuah karya sastra baru yang memuaskan dan autentik. -The Guardian Go Set a Watchman memberikan pencerahan tentang kompleksitas dan kecerdasan salah satu penulis Amerika yang paling penting.-USA Today Seperti yang dikemukakan Faulkner, kisah yang bagus adalah kisah manusia yang berkonflik dengan nuraninya. Dan itu adalah ringkasan yang tepat tentang Go Set a Watchman.-Daily Beast Kompleksitas karakter Atticus membuat Go Set a Watchman pantas dibaca. Dengan Mockingbird, Harper Lee membuat kita mempertanyakan siapa sebenarnya diri kita dan apa yang sebenarnya kita tahu. Go Set a Watchman meneruskan tradisi mulia ini. -New York Post [Mizan, Mizan Publishing, Novel, Terjemahan, Legendaris, Indonesia] |
| controversial ads in history: Song of Spider-Man Glen Berger, 2013-11-05 “One of the best literary works of this year” (Miami Herald-Tribune): The true story of a theatrical dream—or nightmare—come true…the making of the Spider-Man musical. As you might imagine, writing a Broadway musical has its challenges. But it turns out there are challenges one can’t begin to imagine when collaborating with two rock legends and a superstar director to stage the biggest, most expensive production in theater history. Renowned director Julie Taymor picked playwright Glen Berger to cowrite the book for a $25 million Spider-Man musical. Together—along with U2’s Bono and Edge—they would shape a work that was technically daring and emotionally profound, with a story fueled by the hero’s quest for love…and the villains’ quest for revenge. Or at least, that’s what they’d hoped for. But when charismatic producer Tony Adams died suddenly, the show began to lose its footing. Soon the budget was ballooning, financing was evaporating, and producers were jumping ship or getting demoted. And then came the injuries. And then came word-of-mouth about the show itself. What followed was a pageant of foul-ups, falling-outs, ever-more harrowing mishaps, and a whole lot of malfunctioning spider legs. This “circus-rock-and-roll-drama,” with its $65 million price tag, had become more of a spectacle than its creators ever wished for. During the show’s unprecedented seven months of previews, the company’s struggles to reach opening night inspired breathless tabloid coverage and garnered international notoriety. Through it all, Berger observed the chaos with his signature mix of big ambition and self-deprecating humor. |
| controversial ads in history: Sex in Advertising Tom Reichert, Jacqueline Lambiase, 2014-04-04 Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource. |
| controversial ads in history: Boeing 737 Graham M. Simons, 2021-03-15 An in-depth history of the controversial airplane, from its design, development and service to politics, power struggles, and more. The Boeing 737 is an American short- to medium-range twinjet narrow-body airliner developed and manufactured by Boeing Commercial Airplanes, a division of the Boeing Company. Originally designed as a shorter, lower-cost twin-engine airliner derived from the 707 and 727, the 737 has grown into a family of passenger models with capacities from 85 to 215 passengers, the most recent version of which, the 737 MAX, has become embroiled in a worldwide controversy. Initially envisioned in 1964, the first 737-100 made its first flight in April 1967 and entered airline service in February 1968 with Lufthansa. The 737 series went on to become one of the highest-selling commercial jetliners in history and has been in production in its core form since 1967; the 10,000th example was rolled out on 13 March 2018. There is, however, a very different side to the convoluted story of the 737’s development, one that demonstrates a transition of power from a primarily engineering structure to one of accountancy, number-driven powerbase that saw corners cut, and the previous extremely high safety methodology compromised. The result was the 737 MAX. Having entered service in 2017, this model was grounded worldwide in March 2019 following two devastating crashes.? In this revealing insight into the Boeing 737, the renowned aviation historian Graham M. Simons examines its design, development and service over the decades since 1967. He also explores the darker side of the 737’s history, laying bare the politics, power-struggles, changes of management ideology and battles with Airbus that culminated in the 737 MAX debacle that has threatened Boeing’s very survival. |
| controversial ads in history: The End of Advertising Andrew Essex, 2017-06-13 A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland—a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed—a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay—yes, pay—to see them. Praise for The End of Advertising “New York media types aren’t quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York’s Citi Bike bicycle-share program as promising examples.”—The New York Times “A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.”—Adam Grant, New York Times bestselling author of Originals and Give and Take “Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.”—Arianna Huffington “In this dynamic little book, Essex challenges brands—even those of us who pride ourselves on thinking outside the box—to think bigger still. He’s got me thinking.”—Neil Blumenthal, co-founder of Warby Parker “Mandatory reading for anyone who wants to get a message across in this age of authenticity.”—Alexis Ohanian, co-founder, Reddit |
| controversial ads in history: Selling under the Swastika Pamela Swett, 2013-12-18 Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a racial community, and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages. |
| controversial ads in history: White Bret Easton Ellis, 2019-04-16 Own it, snowflakes: you've lost everything you claim to hold dear. White is Bret Easton Ellis's first work of nonfiction. Already the bad boy of American literature, from Less Than Zero to American Psycho, Ellis has also earned the wrath of right-thinking people everywhere with his provocations on social media, and here he escalates his admonishment of received truths as expressed by today's version of the left. Eschewing convention, he embraces views that will make many in literary and media communities cringe, as he takes aim at the relentless anti-Trump fixation, coastal elites, corporate censorship, Hollywood, identity politics, Generation Wuss, woke cultural watchdogs, the obfuscation of ideals once both cherished and clear, and the fugue state of American democracy. In a young century marked by hysterical correctness and obsessive fervency on both sides of an aisle that's taken on the scale of the Grand Canyon, White is a clarion call for freedom of speech and artistic freedom. The central tension in Ellis's art—or his life, for that matter—is that while [his] aesthetic is the cool reserve of his native California, detachment over ideology, he can't stop generating heat.... He's hard-wired to break furniture.—Karen Heller, The Washington Post Sweating with rage . . . humming with paranoia.—Anna Leszkiewicz, The Guardian Snowflakes on both coasts in withdrawal from Rachel Maddow's nightly Kremlinology lesson can purchase a whole book to inspire paroxysms of rage . . . a veritable thirst trap for the easily microaggressed. It's all here. Rants about Trump derangement syndrome; MSNBC; #MeToo; safe spaces.—Bari Weiss, The New York Times |
| controversial ads in history: India: The Ancient Past Burjor Avari, 2016-07-01 India: The Ancient Past provides a clear and systematic introduction to the cultural, political, economic, social and geographical history of ancient India from the time of the pre-Harappan culture nine thousand years ago up until the beginning of the second millennium of the Common Era. The book engages with methodological and controversial issues by examining key themes such as the Indus-Sarasvati civilization, the Aryan controversy, the development of Vedic and heterodox religions, and the political economy and social life of ancient Indian kingdoms. This fully revised and updated second edition includes: Three new chapters examining the differences and commonalities between the north and south of India; Extended discussion on contested issues, such as the origins of the Aryans and the role of feudalism in ancient India; New source excerpts to introduce students to the most significant works in the historiography of India, and questions for discussion; Study guides, including a list of key issues, suggested readings and a selection of internet sources for each chapter; Specially designed maps to illustrate different time periods and geographical regions This richly illustrated guide provides a fascinating account of the early development of Indian culture and civilization that will appeal to all students of Indian history. |
| controversial ads in history: Food Is Love Katherine J. Parkin, 2011-06-03 Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream. Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, Food Is Love draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the Ladies' Home Journal, Good Housekeeping, Ebony, and the Saturday Evening Post. The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers. |
| controversial ads in history: The Nobel Prize Burton Feldman, 2000 Discusses the Nobel Institution in detail, telling about the award and its beginnings, what it means to win a Nobel Prize, the fields in which it is presented, who judges and how the prize is awarded, and more. |
CONTROVERSIAL Definition & Meaning - Merriam-Webster
The meaning of CONTROVERSIAL is of, relating to, or arousing controversy. How to use controversial in a sentence.
CONTROVERSIAL | English meaning - Cambridge Dictionary
They hold widely divergent opinions on controversial issues like abortion. Eugenics was the central, and most controversial, part of his social philosophy. The official censors have excised …
CONTROVERSIAL Definition & Meaning | Dictionary.com
Controversial definition: of, relating to, or characteristic of controversy, or prolonged public dispute, debate, or contention; polemical.. See examples of CONTROVERSIAL used in a …
CONTROVERSIAL definition and meaning | Collins English …
If you describe something or someone as controversial, you mean that they are the subject of intense public argument, disagreement, or disapproval. Immigration is a controversial issue in …
Controversial - Definition, Meaning & Synonyms | Vocabulary.com
adjective marked by or capable of arousing controversy “the issue of the death penalty is highly controversial ” “Rushdie's controversial book” “a controversial decision on affirmative action” …
controversial adjective - Definition, pictures, pronunciation and …
Definition of controversial adjective from the Oxford Advanced Learner's Dictionary. causing a lot of angry public discussion and disagreement. A controversial plan to build a new road has met …
controversial - Wiktionary, the free dictionary
Apr 9, 2025 · Engaging in or given to controversy; disputatious, argumentative. Nouns often used with "controversial" ± arousing controversy. (now rare) Someone or something (such as a …
Controversial - definition of controversial by The Free Dictionary
1. Of, producing, or marked by controversy: a controversial movie; a controversial stand on human rights. 2. Fond of controversy; disputatious.
What does controversial mean? - Definitions.net
Controversial refers to something that elicits intense disagreement, debate, or differing opinions among individuals or groups. It often involves controversial topics or issues that provoke …
Controversial Definition & Meaning | YourDictionary
Of, producing, or marked by controversy. A controversial movie; a controversial stand on human rights.
When, Why, and How Controversy Causes Conversation
makes controversial prints ads (Passariello and Clark 2011), while Old Navy ads tend to be less contentious. Issues like the weather and where to go for lunch are less controversial than …
Love or Loathe: Investigating Brand Lover Responses to …
Shocking ads as a strategy can be beneficial for society because it pushes people to rethink and extend established social norms, bringing in new perspectives (Dahl et al., 2003). Using this …
Exploring Perceptions of Advertising Ethics: An Informant
with ads, effectively giving rise to a culture's "fingerprint" of perceived ad ethics. It is important to note from the onset that whilst previ-ous studies have used the controversial nature of ads as …
Ethical Issues of Online Advertising and Privacy
online are the banner ads, pop-ups or search ads, but this was not always the case. The precursors to the Internet, ARPANET and later NSFNet, actually forbid any form of …
Nothing Sells like Whiteness: Race, Ontology, and
reality for potential consumers, that will lead to very different ideas about what ads should look like and how people will react to them. These differences are operationalized in the register each …
Controversial American Apparel Ads (2024) - bihon.up.edu.ph
Controversial American Apparel Ads America Appeal Christopher Twiney,2014-08-24 America Appeal Book 1 is the first book in a two part series The America Appeal Books ... Christina B. …
Bench Underwear Ads and the Male Body Reuben R. Cañete
also predominate in Bench ads, necessitating the use of equally well-known female actor-models (Lucy Torres, Assunta da Rossi, Kris Aquino), it is the male clothing and underwear ads that …
A Brief Primer on the Economics of Targeted Advertising
forms of advertising is online technology’s abilityto more precisely target ads at con-sumers exhibiting specifc characteristics based on browsing history and (derived) de-mographics …
Brand Activism in the Age of Black Lives Matter Movement
as practical contributions to the controversial topic that is brand activism by providing insights into . how major brands could pursue socio-political activism in an age of constant controversy. …
Influence of Controversial Advertisement on Consumer …
find the controversial ads too offensive that negatively affect their consumption behavior. Vos (2011) stated that two different categories of controversial advertising can be identified, namely …
TEACHING CONTROVERSIAL ISSUES
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Confronting controversial issues in History classrooms: An …
of controversial issues in history during the early stages of their professional development, and for us to learn from our students so as to possibly contribute to a more meaningful school history …
Learning About Controversial Issues in School History: The …
controversial to some individual or group while certain issues have the potential to polarise people on a large scale.7 Furthermore, controversial issues in History do not remain constant and …
Teaching and learning sensitive and controversial topics in …
34 Teaching and learning sensitive and controversial topics in history through and with decolonial love 35 e-ISSN 2309-9003 Paul alulea ever occurred and multiple perspectives to topics were …
Viral marketing and music videos: when shock tactics backfire
Huhmann and Mott-Stenerson (2008) found that controversial ads have different effects on ad comprehension depending on the viewers’ level of involvement with the product. For
'Race' and the Construction of Human Identity - JSTOR
sons from history might provide a broader context in which to comprehend the dilemmas of human identity that we experience in the modern world. Historical Constructions of Identity …
COMPARATIVE ADVERTISEMENT IN INDIA: A JUDICIAL …
Comparative Advertisement in India: A Judicial Analysis AJIPL Alliance Journal of Intellectual Property Law Volume: 1, Issue: 1, 2023 e-ISSN: 2584-0363 3 in Hamdard Dawakhana v.Union …
Rhetorical Maneuvers in a Controversial Tide: Assessing the …
In addition, controversial ads produce unfavorable advertising as it makes a turn, accompanied by the phrase "Will bite when and brand attitudes (e.g., LaTour and Henthorne 1994; Vezina …
JUUL Advertising Over its First Three Years on the Market
JUUL Advertising (2015 – 2018) 2 INTRODUCTION JUUL is an electronic vaping device which resembles a USB memory stick. The company explained the name as connoting a “jewel” …
Confronting controversial issues in History classrooms: An …
of controversial issues in history during the early stages of their professional development, and for us to learn from our students so as to possibly contribute to a more meaningful school history …
Unregulated and Segmented Dark Ads on Social Media
The use of dark ads is not limited to political contexts. The investigative news outlet ProPublica, for example, demonstrated that it was possible to target job ads and employment ads to …
Humor in Advertising
5.5 Recall Performance of Radio and Magazine Ads 89 6.1 Focus of TV and Magazine Ads: Entertainment Versus Factual/Relevance 97 6.2 Use of Humor in Business-to-Business …
Advocacy Advertising and the Boundaries of Commercial …
ple are reading our ads ... Our in-stincts say these ads are successful" (Sethi 1976, p. 46). In a survey of Fortune 500 firms, Coe (1983) found that many business and media executives rated …
Understanding Advertising Stereotypes - Stockholm School …
Nina Åkestam is a researcher at the Center for Consumer Marketing at Stockholm School of Economics. Understanding Advertising Stereotypes This thesis examines consumer …
The impact of online marketing on children’s behaviour
The impact of online marketing on children’s behaviour 3 • Despite a broad legal framework, developments in technology and online social environments may easily
Ethical practices of controversial marketing strategy, Brand …
forced to pull these ads down to retain their brand reputation as to not being termed with unethical practices in Controversial Advertising (Grinberg, 2012: Moriarty, 2015). A crucial marketing …
Conversations About Jews on Twitter: Recent Developments …
The majority of these conversations in October and early November were reactions to controversial statements about Jews by Ye, former president Donald Trump, and Kyrie Irving, …
Teaching about controversial issues: Rationale, practice, and …
Controversial issue instruction is consonant with human rights education. Many of the benefits of controversial issue instruction supports UNESCO educational goals, including promoting …
Advertising America: Official Propaganda and the U.S.
This monograph first reviews the history and development of government propa-ganda work through the Second World War. The second section addresses Benton’s efforts at the State …
Ethics in Advertising: Review, Analysis, and Suggestions
Ethics in Advertising: Review, Analysis, and Suggestions Patrick E. Murphy The Pontifical Council's monograph on Ethics in Advertising (EIA) raises several important moral
How Offensive is Offensive? A Closer Look at Controversial …
Sep 18, 2019 · the use of children but many times detergent advertisements and other such ads bring in children unnecessarily. (Munjal, 2016) 2.4 Exploring the concept of offensiveness in …
PURPOSE AND TECHNIQUE - Colorado State University
ads in the campaign, most potential consumers know what this particular ad is about. Emphasizing the product or the company is unnecessary; the “JUST DO IT” slogan is synony …
Diffusion and Variation of a Controversial Practice
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When, Why, and How Controversy Causes Conversation
makes controversial prints ads (Passariello and Clark 2011), while Old Navy ads tend to be less contentious. Issues like the weather and where to go for lunch are less controversial than …
Performing Beauty: Dove’s “Real Beauty” Campaign - JSTOR
same parent company, Unilever, as Axe cologne (known for its controversial, sexy advertisements) and Slimfast (a diet supplement) (Neff 2007). Dove is not the first to show …
teaching controversial issues… where controversial issues …
Teaching History 127 June 2007 The Historical Association 1 teaching controversial issues… where controversial issues really matter This is the fourth in a series of Teaching History …
The Guardian and The Observer (1791-2003) - ProQuest
historical newspapers bring history to life for researchers. The Guardian and The Observer have reputations for fearless reporting and controversial opinions. The Guardian was first published …
The Army in the Marketplace: Recruiting an All-Volunteer …
History, the Military History Institute, and the Center of Military History provided invaluable research assistance. Edward T. Linenthal, an anonymous member ofthe Journal of American …
The Inconvenient Truth about Teaching History with
My history teachers are accurate and trustworthy sources of historical information. 4.43 4.14* Primary source documents (letters, photos, etc.) are accurate and trustworthy sources of …
David Geffen School of Drama 2024–2025 - Yale University
History and Facilities 20 History of David Geffen School of Drama 20 History of Yale Repertory Theatre 20 Facilities 21 Computing 22 Degrees 24 Nondegree Study 25 Acting (M.F.A. and …
Teaching controversial and sensitive issues in history …
purpose of the history curriculum and the skills, attitudes and values which it sets out to teach. Gradually new methods of teaching have developed: • a focus on social history and the history …
The Crucible of Texas Politics: An Analysis of the United …
Part of the Political History Commons, and the United States History Commons Recommended Citation Spradlin, Ginger McGoldrick, "The Crucible of Texas Politics: An Analysis of the …
An Analysis of Runaway Slave Ads from Edgecombe and …
This activity was completed as part of the 2018 workshop “History Unfiltered: Exploring the Local Textile Industry in Rocky Mount,” hosted by Carolina K-12 in partnership with Community …
The 'Womanpower' Campaign: Advertising and Recruitment …
most reactionary periods in American history is, at first glance, such a puzzling phenomenon that the question of how employment of women in male jobs reinforced traditional gender roles …
What is truly Scandinavian? The concepts of - AAU
controversial advertising as a way to attract attention (Morgan & Pritchard, 2001). The “What is truly Scandinavian?” ad was repeatedly classified as controversial and provocative by the …
Debating Controversial Issues - JSTOR
Debating Controversial Issues Earl P. Bell, Jr. The Laboratory Schools The University of Chicago I AN ELUSIVE GOAL for teachers of history is designing assign-ments that combine student …
厦门大学博硕士论文摘要库 - core.ac.uk
person effect. There are several ads caused a controversy by products, which showed that people is more inclusive about the products. Controversial products are mainly about religious views, …
Teaching Controversial Issues: Helping Social Studies and …
inquiry drawn from the seven social sciences: history, geography, civics, government/political science, economics, sociology, psychology, and anthropology. ... Controversial issue therefore …
RESTRICTING TOBACCO ADVERTISING - Public Health …
the least controversial means of regulating advertising.8 For example, a local policy limiting advertisements for any product or service to a certain percentage of the total window area or …
CHARM 2017 U.S. Advertising, and Changing Culture
Findings - The analysis contextualizes the imagery in African-American history and general media portrayals periodized into seven historical phases. Results indicate that the number of black …
