| coors light logo history: Brewing a Boycott Allyson P. Brantley, 2021-04-06 In the late twentieth century, nothing united union members, progressive students, Black and Chicano activists, Native Americans, feminists, and members of the LGBTQ+ community quite as well as Coors beer. They came together not in praise of the ice cold beverage but rather to fight a common enemy: the Colorado-based Coors Brewing Company. Wielding the consumer boycott as their weapon of choice, activists targeted Coors for allegations of antiunionism, discrimination, and conservative political ties. Over decades of organizing and coalition-building from the 1950s to the 1990s, anti-Coors activists molded the boycott into a powerful means of political protest. In this first narrative history of one of the longest boycott campaigns in U.S. history, Allyson P. Brantley draws from a broad archive as well as oral history interviews with long-time boycotters to offer a compelling, grassroots view of anti-corporate organizing and the unlikely coalitions that formed in opposition to the iconic Rocky Mountain brew. The story highlights the vibrancy of activism in the final decades of the twentieth century and the enduring legacy of that organizing for communities, consumer activists, and corporations today. |
| coors light logo history: Citizen Coors Dan Baum, 2001-04-10 Name by Jonathon Yardly of the Washington Post as one of the best books of 2000, Citizen Coors combines a monumental business story with a heartrending tale of family strife and a sweeping vista of American politics in the last half of the twentieth century. From the moment when the dsitute Prussian Adolph Coors stows away to America in 1868, through the creation of the Heritage Foundation, to the global expansion of the billion-dollar Coors Brewing Company, the Coors family triumphed by iron-willed commitment to its own values -- values that ironically prove the family's undoing on both the business and political fronts. Acclaimed writer Dan Baum captures it all, from Adolph's Prohibition-provoked suicide to the banishment of an heir-apparent for marrying without permission. Baum vividly depicts the genius, eccentricity, and tragic weaknesses of the remarkable Coors family. |
| coors light logo history: The History of Beer and Brewing in Chicago Bob Skilnik, 1999 |
| coors light logo history: Full Body Burden Kristen Iversen, 2013-06-04 “An intimate and deeply human memoir that shows why we should all be concerned about nuclear safety, and the dangers of ignoring science in the name of national security.”—Rebecca Skloot, #1 New York Times bestselling author of The Immortal Life of Henrietta Lacks A shocking account of the government’s attempt to conceal the effects of the toxic waste released by a secret nuclear weapons plant in Colorado and a community’s vain search for justice—soon to be a feature documentary Kristen Iversen grew up in a small Colorado town close to Rocky Flats, a secret nuclear weapons plant once designated the most contaminated site in America. Full Body Burden is the story of a childhood and adolescence in the shadow of the Cold War, in a landscape at once startlingly beautiful and--unknown to those who lived there--tainted with invisible yet deadly particles of plutonium. It's also a book about the destructive power of secrets--both family and government. Her father's hidden liquor bottles, the strange cancers in children in the neighborhood, the truth about what was made at Rocky Flats--best not to inquire too deeply into any of it. But as Iversen grew older, she began to ask questions and discovered some disturbing realities. Based on extensive interviews, FBI and EPA documents, and class-action testimony, this taut, beautifully written book is both captivating and unnerving. |
| coors light logo history: A Brief History of Lager Mark Dredge, 2019-09-19 Shortlisted for the André Simon Drinks Book of the Year 2019 In this fascinating book, beer expert Mark Dredge dives into the history of lager, from how it was first brewed to what role was played by German monks and kings in the creation of the drink we know so well today. From the importance of 500-year-old purity laws to a scrupulously researched exploration of modern beer gardens (it's a hard life), Mark has delved deep into the story of the world's favourite beer. From 16th Century Bavaria to the recent popularity of specialist craft lagers, A Brief History of Lager is an engaging and informative exploration of a classic drink. Pint, anyone? |
| coors light logo history: The Death of an Heir Philip Jett, 2017-09-26 In the 1950s and 60s, the Coors dynasty reigned over Golden, Colorado, seemingly invincible. When rumblings about labor unions threatened to destabilize the family's brewery, Adolph Coors, Jr., the septuagenarian president of the company, drew a hard line, refusing to budge. They had worked hard for what they had, and no one had a right to take it from them. What they'd soon realize was that they had more to lose than they could have imagined. What happened next set off the largest U.S. manhunt since the Lindbergh kidnapping. State and local authorities, along with the FBI personally spearheaded by its director J. Edgar Hoover, burst into action attempting to locate Ad and his kidnapper. The dragnet spanned a continent. All the while, Ad's grief-stricken wife and children waited, tormented by the unrelenting silence. The Death of an Heir reveals the true story behind the tragic murder of Colorado's favorite son. |
| coors light logo history: The Coors Connection Russ Bellant, 1991 Journalist Russ Bellant examines the influential but little-known role of the Coors beer family in American politics. Through their philanthropic donations, Joseph Coors and other family members have bankrolled a right-wing agenda of union-busting, homophobia, sexism, racism, and covert operations. The Coors family has served as the cornerstone of the right-wing movement known as the New Right. The Coors Connection details the individuals, organizations, and causes supported by Coors philanthropy. A picture emerges of a family's frighteningly narrow vision of the American dream, and its willingness to support extremists who would undermine American democracy. Russ Bellant is an investigative journalist whose work has appeared in the National Catholic Reporter, the New York Times, the Texas Observer, and other publications. In 1984, he contributed to an award-winning NBC documentary on Lyndon LaRouche. Mr. Bellant was honored in 1989 for investigative reporting by the Catholic Press Association, which said, Tracking the historical roots of a group or movement is nothing short of a monumental task... Bellant is obviously very much at home with investigative reporting. Mr. Bellant is also the author of Old Nazis, The New Right, and The Republican Party-- South End Press, 1991. |
| coors light logo history: Tyya Turner, 2007-07 This guide provides business profiles, hiring and workplace culture information on more that 30 top employers, including 3M, Coca-Cola Company, Kraft, and more. |
| coors light logo history: The U.S. Brewing Industry Victor J. Tremblay, Carol Horton Tremblay, 2005 A definitive study that uses a blend of theory, history, and data to analyze the evolution of the US brewing industry; draws on theoretical tools of industrial organization, game theory, and management strategy. This definitive study uses theory, history, and data to analyze the evolution of the US brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management strategy, the authors provide new quantitative and qualitative perspectives on an industry they characterize as a veritable market laboratory. The US brewing industry illustrates many of the important topics in industrial organization, economic policy, and business strategy, including industry concentration, technological change, brand proliferation, and mixed pricing strategies. After giving an overview of the industry, Tremblay and Tremblay discuss basic demand and cost conditions and industry concentration. They describe the evolution of the leading mass-producing brewers and the emergence of both specialty brewers and imports. They analyze the history and the causes of product and brand proliferation (showing how product proliferation leads to firm dominance), discuss price, advertising, merger, and other management strategies, and examine the industry's economic performance. Finally, they discuss public policy, including anti-trust and public health issues. The authors' set of industry, firm, and brand data for the period 1950-2002 -- the most comprehensive data set of economic variables available for an oligopolistic industry -- will be available to purchasers of the book who send an e-mail request. Data sources are listed in an appendix. Robert S. Weinberg, a management strategy scholar and leading consultant to the brewing industry, contributes a foreword. This ambitious, authoritative work, capping the authors' 25-year study of the brewing industry, will be a valuable resource for industry analysts, economists, and students of industrial organization. |
| coors light logo history: Denver Beer: A History of Mile High Brewing Jonathan Shikes, 2020 Brewed in 1859 near what is now the heart of downtown, Denver's first beer quenched the thirst of fortune hunters following the gold rush. It lubricated the city's transformation from Wild West town to the Queen City of the Plains until Prohibition brought a sudden end to the brewing culture. By 1979, only the famed Coors brewery remained. But then something frothy happened. Brian Dunn, John Hickenlooper and many others began satiating locals with liquid gold. The craft beer movement blossomed. Now well over seventy breweries strong, it is filled with the same pioneering spirit and irrepressible optimism that the miners embodied. Journalist and author Jonathan Shikes captures the Mile High City's sudsy stories from then until now. |
| coors light logo history: A History of Brewers in Portsmouth, Ohio William Cullen, 2017-10-31 A History of Brewers in Portsmouth, Ohio, with an Emphasis on the Portsmouth Brewing Company: Part IIthe 20th & 21st Centuries is a continuation of A History of Brewers in Portsmouth, Ohio, with an Emphasis on the Portsmouth Brewing Company: Part One: The 19th Century, also available through Xlibris Publishing. The second book picks up where part one left off, moving on from the demise of brewery patriarch Julius Esselborn to his sonsPaul Esselbornturbulent tenure as general manager of the Portsmouth Brewery, as well as his contributions to Portsmouth as a community leader. From there, the book recounts the many uses of the brewerybottler to car dealership to arcadebrought on by the Prohibition and post-Prohibition era before returning back to its original roots as a craft brewery by two local brothers, Steven and Ira Mault. These two books are a look back into the history of Portsmouth, Ohio, my hometown, from the viewpoint of beer brewing, a major part of this community from its very early days to its present and, hopefully, well into its future. Cheers. |
| coors light logo history: Bitter Brew William Knoedelseder, 2012-11-06 “Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.” —John Sayles, Director of Eight Men Out and author of A Moment in the Sun The creators of Budweiser and Michelob beers, the Anheuser-Busch company is one of the wealthiest, most colorful and enduring family dynasties in the history of American commerce. In Bitter Brew, critically acclaimed journalist William Knoedelseder tells the riveting, often scandalous saga of the rise and fall of the dysfunctional Busch family—an epic tale of prosperity, profligacy, hubris, and the dark consequences of success that spans three centuries, from the open salvos of the Civil War to the present day. |
| coors light logo history: The Geography of Beer Mark Patterson, Nancy Hoalst-Pullen, 2014-03-15 This edited collection examines the various influences, relationships, and developments beer has had from distinctly spatial perspectives. The chapters explore the functions of beer and brewing from unique and sometimes overlapping historical, economic, cultural, environmental and physical viewpoints. Topics from authors – both geographers and non-geographers alike – have examined the influence of beer throughout history, the migration of beer on local to global scales, the dichotomous nature of global production and craft brewing, the neolocalism of craft beers, and the influence local geography has had on beer’s most essential ingredients: water, starch (malt), hops, and yeast. At the core of each chapter remains the integration of spatial perspectives to effectively map the identity, changes, challenges, patterns and locales of the geographies of beer. |
| coors light logo history: Back to Beer...and Hockey Helen Antoniou, 2018-04-09 To most Canadians, the Molson name is part of the very fabric of Canada. Since 1786, when John Molson founded his first brewery in Montreal, it has become synonymous with beer, hockey, and philanthropy. Few realize, however, how close the family came in recent years to losing control of the enterprise. Back to Beer...and Hockey offers intimate details of the life and work of Eric Molson, who not only saved the company, but positioned it to thrive as a global brewery into the twenty-first century. With unprecedented access to the Molson family, Helen Antoniou traces Eric Molson's evolution from a young brewmaster captivated by the chemistry of beer-making to chairman of Molson. Quiet by nature, he had to confront big egos, navigate complex boardroom politics, and even battle a disruptive cousin who tried to push him out of the way. Antoniou's carefully researched account details how the introverted Eric overcame his aversion to conflict to take the company from a failing conglomerate back to its core business of beer, eventually turning it into one of the world's leading brewers. Today, he has passed the torch to his sons, the seventh generation, but his steadfast vision prevails. An absorbing account of one man's struggle at the helm of an international brewing giant, Back to Beer...and Hockey shows how Eric Molson's guiding principles influenced the future of Molson – both the enterprise and the family. |
| coors light logo history: Alcohol and Temperance in Modern History [2 volumes] Jack S. Blocker Jr., David M. Fahey, Ian R. Tyrrell, 2003-12-17 A comprehensive encyclopedia on all aspects of the production, consumption, and social impact of alcohol. Alcohol and Temperance in Modern History: An International Encyclopedia spans the history of alcohol production and consumption from the development of distilled spirits and modern manufacturing and distribution methods to the present. Authoritative and unbiased, it brings together the work of hundreds of experts from a variety of disciplines with an emphasis on the extraordinary wealth of scholarship developed in the past several decades. Its nearly 500 alphabetically organized entries range beyond the principal alcoholic beverages and major producers and retailers to explore attitudes toward alcohol in various countries and religions, traditional drinking occasions and rituals, and images of drinking and temperance in art, painting, literature, and drama. Other entries describe international treaties and organizations related to alcohol production and distribution, global consumption patterns, and research and treatment institutions, as well as temperance, prohibition, and antiprohibitionist efforts worldwide. |
| coors light logo history: Encyclopedia of Beer Christine P. Rhodes, 2014-09-23 The Encyclopedia of Beer is a seriously readable celebration of beers and brewing around the world--the ultimate reference source for beer lovers everywhere. With more than 900 entries of everything from Abbey Beer to Zymurgy, and hundreds of illustrations, this book answers all your questions on: - influential brewers and their products - beer styles--both the popular and the obscure - brewing terminology and equipment - ingredients and flavorings - festivals and traditions - the history of beer, from ancient Sumer to today's craft-brewing boom - and much more Definitive, wide-ranging, and a great browse, The Encyclopedia of Beer by Christine P. Rhodes is destined to become the cornerstone of every beer connoisseur's library. |
| coors light logo history: The History of the Beer and Brewing Industry Ignazio Cabras, David Higgins, 2018-04-19 Beer is widely defined as the result of the brewing process which has been refined and improved over centuries. Beer is the drink of the masses – it is bought by consumers whose income, wealth, education, and ethnic background vary substantially, something which can be seen by taking a look at the range of customers in any pub, inn, or bar. But why has beer became so pervasive? What are the historical factors which make beer and the brewing industry so prominent? How has the brewing industry developed to become one of the most powerful global generators of output and revenue? This book answers these and other related questions by exploring the history of the beer and brewing industry at a global level. Contributors investigate a number of aspects, such as the role of geographical origin in branding; mergers, acquisitions, and corporate governance (UK, European and US perspectives); national and international political economy; taxation and regulation (including historical and contemporary practice); national and international trade flows and distribution networks; and historical trends in the commercialisation of beer. The chapters in this book were originally published as online articles in Business History. |
| coors light logo history: Beer Lover's Colorado Lee Williams, 2012-12-18 The Beer Lover's series features regional breweries, brewpubs and beer bars for those looking to seek out and celebrate the best brews--from bitter seasonal IPAs to rich, dark stouts--their cities have to offer. With quality beer producers popping up all over the nation, you don't have to travel very far to taste great beer; some of the best stuff is brewing right in your home state. These comprehensive guides cover the entire beer experience for the proud, local enthusiast and the traveling visitor alike, including information on: - brewery and beer profiles with tasting notes- brewpubs and beer bars- events and festivals- food and brew-your-own beer recipes - city trip itineraries with bar crawl maps- regional food and beer pairings |
| coors light logo history: Romancing the Brand Tim Halloran, 2014-01-07 A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them. |
| coors light logo history: The Design Imperative Steven Chen, 2018-05-26 This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services. |
| coors light logo history: Official Gazette of the United States Patent and Trademark Office , 2001 |
| coors light logo history: Ambitious Brew Maureen Ogle, 2007-10-08 A “fascinating and well-documented social history” of American beer, from the immigrants who invented it to the upstart microbrewers who revived it (Chicago Tribune). Grab a pint and settle in with AmbitiousBrew, the fascinating, first-ever history of American beer. Included here are the stories of ingenious German immigrant entrepreneurs like Frederick Pabst and Adolphus Busch, titans of nineteenth-century industrial brewing who introduced the pleasures of beer gardens to a nation that mostly drank rum and whiskey; the temperance movement (one activist declared that “the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller”); Prohibition; and the twentieth-century passion for microbrews. Historian Maureen Ogle tells a wonderful tale of the American dream—and the great American brew. “As much a painstakingly researched microcosm of American entrepreneurialism as it is a love letter to the country’s favorite buzz-producing beverage . . . ‘Ambitious Brew’ goes down as brisk and refreshingly as, well, you know.” —New York Post |
| coors light logo history: Virginia Beer Lee Graves, 2018-10-02 The days of choosing between a handful of imports and a convenience store six-pack are long gone. The beer landscape in America has changed dramatically in the twenty-first century, as the nation has experienced an explosion in craft beer brewing and consumption. Nowhere is this truer than in Virginia, where more than two hundred independent breweries create beers of an unprecedented variety and serve an increasingly knowledgeable, and thirsty, population of beer enthusiasts. As Lee Graves shows in his definitive new guide to Virginia beer, the Old Dominion’s central role in the current beer boom is no accident. Beer was on board when English settlers landed at Jamestown in 1607, and the taste for beer and expertise in brewing have only grown in the generations since. Graves offers an invaluable survey of key breweries throughout the Virginia, profiling the people and the businesses in each region that have made the state a rising star in the industry. The book is extensively illustrated and suggests numerous brewery tours that will point you in the right direction for your statewide beer crawl. From small farm breweries in the shadow of the Blue Ridge Mountains to cavernous facilities in urban rings around the state, Virginians have created a golden age for flavorful beer. This book shows you how to best appreciate it. |
| coors light logo history: Alcohol and Drugs in North America [2 volumes] David M. Fahey, Jon S. Miller, 2013-08-27 Alcohol and drugs play a significant role in society, regardless of socioeconomic class. This encyclopedia looks at the history of all drugs in North America, including alcohol, tobacco, prescription drugs, cannabis, cocaine, heroin, methamphetamine, and even chocolate and caffeinated drinks. This two-volume encyclopedia provides accessibly written coverage on a wide range of topics, covering substances ranging from whiskey to peyote as well as related topics such as Mexican drug trafficking and societal effects caused by specific drugs. The entries also supply an excellent overview of the history of temperance movements in Canada and the United States; trends in alcohol consumption, its production, and its role in the economy; as well as alcohol's and drugs' roles in shaping national discourse, the creation of organizations for treatment and study, and legal responses. This resource includes primary documents and a bibliography offering important books, articles, and Internet sources related to the topic. |
| coors light logo history: The Definitive "Golden Girls" Cultural Reference Guide Matt Browning, Matthew A. Browning, 2021-09-15 The Definitive Golden Girls Cultural Reference Guide is an in-depth look at the hundreds of topical references to people, places, and events that make up many of the funniest lines from the ever-popular television series, The Golden Girls. Over the course of seven seasons and 180 episodes, The Golden Girls was a consistent top 10 hit, yielding 58 Emmy nominations, multiple spin-off shows, and millions of lifelong devoted fans with its biting observations and timeless humor about such issues as dating, sex, marriage, divorce, race, gender equality, gay rights, menopause, AIDS, and more. Reruns are run on multiple cable networks daily and are streaming 24/7 on Hulu. This book brings 21st Century viewers “in on the joke” while educating readers about pop culture and world events from the past. |
| coors light logo history: With a Happy Eye, But... George F. Will, 2003-09-02 In his seventh collection, Will examines more than five years of his observations on politics, the economy, justice, international relations, and, not least, the death of Princess Diana--a brilliantly diverse collection from an extraordinarily diverting mind. |
| coors light logo history: Everybody's Business Milton Moskowitz, Robert Levering, Michael Katz, 1990 |
| coors light logo history: Excellence in Brand Advertising Jim Osterman, 2007 |
| coors light logo history: TV Socialism Anikó Imre, 2016-05-19 In TV Socialism, Anikó Imre provides an innovative history of television in socialist Europe during and after the Cold War. Rather than uniform propaganda programming, Imre finds rich evidence of hybrid aesthetic and economic practices, including frequent exchanges within the region and with Western media, a steady production of varied genre entertainment, elements of European public service broadcasting, and transcultural, multi-lingual reception practices. These televisual practices challenge conventional understandings of culture under socialism, divisions between East and West, and the divide between socialism and postsocialism. Taking a broad regional perspective encompassing Eastern Europe and the Soviet Union, Imre foregrounds continuities between socialist television and the region’s shared imperial histories, including the programming trends, distribution patterns, and reception practices that extended into postsocialism. Television, she argues, is key to understanding European socialist cultures and to making sense of developments after the end of the Cold War and the enduring global legacy of socialism. |
| coors light logo history: Tasting Beer, 2nd Edition Randy Mosher, 2017-04-04 This completely updated second edition of the best-selling beer resource features the most current information on beer styles, flavor profiles, sensory evaluation guidelines, craft beer trends, food and beer pairings, and draft beer systems. You’ll learn to identify the scents, colors, flavors, mouth-feel, and vocabulary of the major beer styles — including ales, lagers, weissbeirs, and Belgian beers — and develop a more nuanced understanding of your favorite brews with in-depth sections on recent developments in the science of taste. Spirited drinkers will also enjoy the new section on beer cocktails that round out this comprehensive volume. |
| coors light logo history: The Comic Book Story of Beer Jonathan Hennessey, Mike Smith, Aaron McConnell, 2015-09-22 A New York Times Best Seller A full-color, lushly illustrated graphic novel that recounts the many-layered past and present of beer through dynamic pairings of pictures and meticulously researched insight into the history of the world's favorite brew. The History of Beer Comes to Life! We drink it. We love it. But how much do we really know about beer? Starting from around 7000 BC, beer has emerged as a major element driving humankind’s development, a role it has continued to play through today’s craft brewing explosion. With The Comic Book Story of Beer, the first-ever nonfiction graphic novel focused on this most favored beverage, you can follow along from the very beginning, as authors Jonathan Hennessey and Mike Smith team up with illustrator Aaron McConnell to present the key figures, events, and, yes, beers that shaped and frequently made history. No boring, old historical text here, McConnell’s versatile art style—moving from period-accurate renderings to cartoony diagrams to historical caricatures and back—finds an equal and effective partner in the pithy, informative text of Hennessey and Smith presented in captions and word balloons on each page. The end result is a filling mixture of words and pictures sure to please the beer aficionado and comics geek alike. |
| coors light logo history: Hoover's Handbook of American Business 2008 Hoovers Inc, 2007-12 |
| coors light logo history: Sun Tzu for Execution Steven W Michaelson, 2007-01-19 While most other titles on Sun Tzu emphasize the strategic or philosophical nature of Sun Tzu's writings, this guide will show readers how to implement The Art of War tactically and operationally. It promotes savvy strategic principles from Sun Tzu such as: share rewards, coordinate resources, and choose your timing. Sun Tzu for Execution enables readers to achieve results and improve their bottom line. Filled with insight commentary and examples from companies that are best in class at execution, Sun Tzu for Execution makes strategy actionable. |
| coors light logo history: Skiing , 1994-02 |
| coors light logo history: Marketing in the Boardroom Ruth Saunders, 2017-04-07 It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder. It is also an important book for their organizations; particularly those that struggle to understand and give the requisite support and emphasis to the role of marketing in developing the new products, new markets and new strategies that lie at the heart of business renewal. |
| coors light logo history: Birmingham Beer Carla Jean Whitley, 2015-07-27 Less than fifteen years after the birth of Birmingham, its brewing history began, and soon saloons dotted nearly every corner. Prohibition, however, decimated the brewing scene for eighty-five years. Although national Prohibition began in 1920, Jefferson County voted to go dry in 1907. Alabama beer saw a brief resurgence after the Brewpub Act of 1992, as craft beer's popularity grew nationwide. But the brewpubs and breweries that emerged struggled against the state's restrictive laws, which included such stipulations as locating brewpubs in historic districts and limiting beer bottle sizes to sixteen ounces. By the time grass-roots lobbying organization Free the Hops formed in 2004 to fight those restrictive laws, every Birmingham brewery had closed. Join author Carla Jean Whitley as she uncovers the struggle to make local beer a Birmingham staple. |
| coors light logo history: The Time Traveler Bob Bienvenu, 2016-03-28 This is the second book I have authored under the inspiration of the Lord. My first book, From Light to Darkness to Glory, is my biography. My current book, The Time Traveler: Gerards Odyssey, will be available soon. The second book in the trilogy is entitled Time Tripping and Other Planets, and the Anthology of the Time Traveler will be coming out late 2016. With Gods help, I shall succeed. My hope is to create a trilogy stemming from the Time Traveler for readers young and old who believe in time travel and how it could positively affect our way of life in the future. |
| coors light logo history: Sex in Consumer Culture Tom Reichert, Jacqueline Lambiase, 2013-10-18 Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies. |
| coors light logo history: Food Fights Charles C. Ludington, Matthew Morse Booker, 2019-08-29 What we eat, where it is from, and how it is produced are vital questions in today's America. We think seriously about food because it is freighted with the hopes, fears, and anxieties of modern life. Yet critiques of food and food systems all too often sprawl into jeremiads against modernity itself, while supporters of the status quo refuse to acknowledge the problems with today's methods of food production and distribution. Food Fights sheds new light on these crucial debates, using a historical lens. Its essays take strong positions, even arguing with one another, as they explore the many themes and tensions that define how we understand our food—from the promises and failures of agricultural technology to the politics of taste. In addition to the editors, contributors include Ken Albala, Amy Bentley, Charlotte Biltekoff, Peter A. Coclanis, Tracey Deutsch, S. Margot Finn, Rachel Laudan, Sarah Ludington, Margaret Mellon, Steve Striffler, and Robert T. Valgenti. |
| coors light logo history: Brand Failures Matt Haig, 2003 Praise and Reviews `You learn more from failure than you can from success. Matt Haig`s new book is a goldmine of helpful how-not-to advice which you ignore at your own peril.` LAURA RIES, President, Ries & Ries, marketing strategists, and bestselling co-author of The Fall of Advertising and the Rise of PR and The 22 Immutable Laws of Branding `I thought the book was terrific. Brings together the business lessons from all the infamous brand disasters from the Ford Edsel and New Coke to today's Andersen and Enron. A must-buy for marketers.` PETER DOYLE, Professor of Marketing & Strategic Management, Warwick Business School, University of Warwick `If you are responsible for your brand, read this book. It might just be the best investment that you will ever make!` SHAUN SMITH, Senior Vice President of Forum, a division of FT Knowledge, and author of Uncommon Practice `Every marketer will read this with both pleasure and profit. Some of the stories are really enjoyable but the lessons are deadly serious. Read it, enjoy it, learn from it.` PATRICK BARWISE, Professor of Management and Marketing, London Business School `I highly recommend his book to everyone responsible for brand creation, development and management.` DR PAUL TEMPORAL, Brand Strategy Consultant, Singapore (www.brandingasia.com) and author of Advanced Brand Management `makes entertaining reading, but its message is serious and provides a valuable checklist of lessons learned.` MARKETING, April 2003 `Splendid advice` THE DAILY FOCUS (Korea) `Read it` SPORTS TODAY (Korea) What do Coca-Cola, McDonalds, IBM, Microsoft and Virgin have in common? Yes, they are all global giants striding successfully across the world, but what they are less recognized for are all those branded products they've launched that have bombed -spectacularly and at great cost. Brand Failures is a riveting look at how such disasters occur. For the first time we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. Matt Haig approaches his subject in a truly entertaining style - yes, this is a business book that is actually fun to read! But his message is deadly serious. He describes those brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without trace. He also looks at acknowledged brand mistakes made by successful blue-chip companies and some lesser-known but hilarious bombshells. He reveals what went wrong in every case and provides for each a valuable checklist of lessons learnt, categorized as: classic failures; idea failures; extension failures; PR failures; culture failures; people failures; rebranding failures; Internet and new technology failures; tired brands. Companies live or die on the strength of their brand, and failure can be fatal. Don't let yours be consigned to the brand graveyard. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand. |
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Heritage | Coors Banquet
Bill Coors and Coors Brewing company introduced the environmentally friendly aluminum can, which changed the global industry standard for packaging beverages. A recycling revolution …
Coors 150 | Coors Banquet
It’s a beer that embodies the spirt of the American West, and whose legacy endures today. In part one of our six-part series exploring the 150-year history of Coors, we’ll take you to Golden, …
Our Process | Coors Banquet
The Banquet Beer is a result of tradition and can be traced back for generations. Learn more about the Coors brewing process.
Start Your Legacy | Coors Banquet
Since its inception in 1873, Coors Banquet has been brewed in the same tradition of the original 150-year-old recipe. Banquet is crafted with 100% Rocky Mountain water, so when you're …
Ingredients | Coors Banquet
We believe a beer is only as good as what goes in it, which is why only the finest ingredients are used. Learn more about Coors Banquet ingredients.
Where to Buy | Coors Banquet
Start Your Legacy Sign up now to be the first to know about Coors Banquet news, promotions, partnerships, and merch. SIGN UP
Contact Us | Coors Banquet
Coors would love to hear from you. Submit your questions here.
Rodeo LED Sign – Coors Banquet Shop
This rodeo LED does its best to bring riding a bronc to life, right down to the waving free hand. Dimensions are 23" x 20" and includes mounting hardware.
Home | Coors Banquet
Welcome to the Coors Banquet Beer website. Learn more about our history, …
Coors Banquet Merch Sweepstakes 2025
Start Your Legacy Sign up now to be the first to know about Coors Banquet …
Heritage | Coors Banquet
Bill Coors and Coors Brewing company introduced the environmentally friendly aluminum can, which …
Coors 150 | Coors Banquet
It’s a beer that embodies the spirt of the American West, and whose legacy endures today. In part one of our …
Our Process | Coors Banquet
The Banquet Beer is a result of tradition and can be traced back for generations. …
