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| copywriting for small business: Start & Run a Copywriting Business Steve Slaunwhite, 2012-02-24 Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers subst |
| copywriting for small business: How to Write Copy That Sells Ray Edwards, 2016-02-16 Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing |
| copywriting for small business: How to Launch a Freelance Copywriting Business Jules Horne, 2018 Are you a journalist, creative writer or blogger with great writing skills? This practical business guide shows you how to start a copywriting business, find clients, set up a work pipeline, handle time and money, and survive and thrive on the freelance frontline. Jules Horne is an award-winning writer, copywriter and former associate lecturer with the Open University. Her copywriting business, Texthouse, has provided words for deep sea divers, heating engineers, housing associations, chocolatiers and many other amazing businesses. Here's what she's learned on the way! This book is for all writers who aspire to earn a living from their writing, and need business how-tos and inspiration for life as a freelance creative. |
| copywriting for small business: Kickass Copywriting in 10 Easy Steps Susan M. Gunelius, 2012-03-29 Don’t Just Say It – Sell it! You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits. Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this book–and read it twice! —Dean Reick, direct marketing copywriter, DirectCreative.com ...Susan’s warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. Susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. Her full-featured 'Copywriting Outline' is surely worth the entire price of admission. Kick-ass Copywriting in 10 Easy Steps is a superb addition to any small-business owner's ready-reference shelf. —Roberta Rosenberg, The Copywriting Maven and President, MGP Direct Inc. “Susan Gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. Kick-ass Copywriting in 10 Easy Steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. Ms. Gunelius’ book should be on every small business owner’s bookshelf.” —George Parker, creative consultant, author of MadScam, and advertising blogger at Adscam and Adhurl |
| copywriting for small business: The Adweek Copywriting Handbook Joseph Sugarman, 2012-06-19 Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. |
| copywriting for small business: Escape From Zoomanity Alan Forrest Smith, 2011-09-01 Escape from Zoomanity is about one man’s awakening to the reality of the repeatist conditioning that takes place to all human beings. This transformed humanity into the state known as Zoomanity. Escape from Zoomanity is about a moment when man realizes life isn’t what we had expected and offers observations why. The only way to escape is looking back on life and the messages that have been passed on from the natural laws of creation itself. Once these laws of change are discovered there is no turning back, this leads to the Zooman returning to his humanity and his eventual escape from their own Zoomanity. |
| copywriting for small business: Net Words: Creating High-Impact Online Copy Nick Usborne, 2001-12-17 A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line voice and use it to forge lasting bonds with customers, increase market share, and close sales. |
| copywriting for small business: The Everything Guide To Writing Copy Steve Slaunwhite, 2007-06-14 The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces. |
| copywriting for small business: Start Your Own Freelance Writing Business and More Entrepreneur Press, 2008-03-01 Are you ready to free yourself from commuter traffic, office hours and boring writing projects? Then it’s time to take your writing career into your own hands—and start your professional freelance writing business! One of the fastest and least expensive homebased businesses to start, the business of freelance writing lets you turn your writing talent into professional independence—set your own hours, choose your own projects and take charge of your income! This complete guide arms you with all you need to know to not only start your freelance writing business but to make sure it’s a success. Learn how to: • Start your business instantly and for little money • Operate your business using freelance business basics and rules • Choose your writing niche • Use your writing expertise to advertise and find clients • Increase your income by improving your writing skills and expanding your client base Start your freelance writing business today—and begin earning income tomorrow! |
| copywriting for small business: Copywriting Strategies Nicki Krawczyk, 2022-01-18 Master the strategies for successful copywriting Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. What sets this copywriter's handbook apart from other copywriting books: Copywriting 101—Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age. Fundamental strategies—Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned. But wait, there's more—Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more. Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide. |
| copywriting for small business: How to Write a Good Advertisement Victor O. Schwab, 2015-10-28 In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results. |
| copywriting for small business: Everybody Writes Ann Handley, 2014-09-15 Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for adult-onset writers: How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. Things Marketers Write: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world. |
| copywriting for small business: Secrets of Online Entrepreneurs Bernadette Schwerdt, 2015-05-01 Discover the secrets of success behind Australia's top online businesses and maximise your own online potential Secrets of Online Entrepreneurs is the ultimate ‘how to' guide for creating, building, and selling an online business. Packed with inspiring stories of how some of Australia's most successful online entrepreneurs built their businesses, these internet mavericks will reveal the secrets of their success and provide valuable insights into how anyone with a hobby, passion, or innovative business idea can take advantage of the vast opportunities that a global market now offers. Whether you want to build an online business from scratch or amplify your existing online presence, these hard-hitting interviews will give you the practical tools, tips, and strategies you need to fast-track your business idea and take it from concept to completion. You'll discover what industries are ready for disruption, how to spot a profitable niche, how to growth hack a database, why most online businesses fail, how to access a vast array of free tools to help you get your online idea off the ground, and much more. Most importantly, you'll discover why there's never been a better time to launch an online business. Discover the 7-step process for building an online business that will exponentially increase your likelihood of success Learn how to measure, test, and evaluate demand for an online product or service before you launch it Access the templates, cheat sheets, websites, and apps used by the entrepreneurs to build their businesses and learn how you can apply them to your business too. Don't miss this next wave of industry disruption. Get on board the internet express and snare a slice of the pie for what promises to be one of the most transformational times in business history. |
| copywriting for small business: Copywriting Second Edition Mark Shaw, 2012-10-18 Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter. |
| copywriting for small business: How To Write Better Copy Steve Harrison, 2016-09-08 Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers. |
| copywriting for small business: Persuasive Advertising for Entrepreneurs and Small Business Owners Jay P. Granat, 1994 Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising. Written specifically for entrepreneurs and small business owners, Granat's book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. You will be better equipped to foresee when your own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign. Descriptions of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media. Whether you are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize yourself with each medium available and select a medium to carry your messages, or how to use mind-set advertising, you will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, readers of Inc., Success, and Entrepreneur, advertising and marketing students, and of course, entrepreneurs and small business owners. |
| copywriting for small business: Copywrong to Copywriter Tait Ischia, 2023-01-10 If you feel like you’ve got the wrong tone of voice, don’t understand the ins-and-outs of grammar, or just don’t feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast. |
| copywriting for small business: All Marketers are Liars Seth Godin, 2012-04-24 The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.” |
| copywriting for small business: Scientific Advertising Claude C. Hopkins, 1968 |
| copywriting for small business: This Book Will Teach You How to Write Better , 2013-08-26 Learn how to get what you want. Learn how to increase your conversion rates. Learn how to make it easier to write anything (using formulas and mind-hacks). The information inside has turned keystrokes from my fingers, into millions of dollars in sales. Some of the concepts inside have been able to turn a poor man, into a rich man, by simply re-arranging some words on a page. |
| copywriting for small business: Hey, Whipple, Squeeze This Luke Sullivan, 2008-04-11 In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell. |
| copywriting for small business: Advertising Secrets of the Written Word Joseph Sugarman, 1998-01-01 Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS OF THE WRITTEN WORD is a comprehensive textbook that teaches you the step-by-step techniques you can follow to write advertising copy - the same lessons taught at his exclusive $3,000 seminars. The entertainingly illustrated book provides insights into the skills it takes to be a great copywriter & how to develop them. It then takes you into the thought process of ad creation, providing a very disciplined procedure that anybody can follow. A chapter reveals the psychological triggers & how they can be used effectively to cause prospects to exchange their hard-earned money for your product or service. The book also presents many personal stories, advertising examples & many of Sugarman's own ads along with the reasons for their success or failure. Ray Schultz, editor of Direct Magazine says, There is no better model for copywriters or magazine editors than Joe Sugarman. Quotes by Richard Thalheimer, President of The Sharper Image, Jack Canfield, co-author of Chicken Soup for the Soul & Vice President Albert Gore are shown on the back cover. |
| copywriting for small business: The 15 Essential Marketing Masterclasses for Your Small Business Dee Blick, 2013-08-16 Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing. |
| copywriting for small business: Hey, Whipple, Squeeze This Luke Sullivan, 2016-01-19 The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work. |
| copywriting for small business: The Copywriter's Toolkit Margo Berman, 2012-07-19 Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos |
| copywriting for small business: Ready, Fire, Aim Michael Masterson, 2008-01-07 Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment. |
| copywriting for small business: Survival Skills for Freelancers Sarah Townsend, 2020-05-22 Survival Skills for Freelancers will help you achieve freelance success, and get more enjoyment from self-employment. Through a combination of personal anecdotes, practical advice and tales from the freelance community, it busts the myths about solo working and takes an honest look at the reality of freelance life. Discover how to survive and thrive as a freelancer - without neglecting your mental health and wellbeing. THE CASE FOR FREELANCE LIFE The freelance dream is often portrayed as: Earning good money doing the thing you love+working where you like+working how you like+working when you like Why does no one tell us just how relentless the business end of freelance life can be?! There are 2 million freelancers in the UK alone. Yet 20% of self-employed businesses don't make it through the first year, and 60% don't survive beyond five years. Those are scary stats! Yes, working alone can be damn hard. But going into self-employment with your eyes wide open gives you the best chance of success. Survival Skills for Freelancers shares an honest and realistic view of self-employment, to help you rock the socks off freelance life. ABOUT THE AUTHOR Sarah Townsend has spent the past 20 years as a freelance marketing copywriter. She built a successful freelance career with very little guidance - but you don't have to. In Survival Skills for Freelancers she shares the secrets and surprises she's learnt from self-employment: both the things that worked AND the things that didn't. She guides you through the highs and lows all freelancers face - from isolation, uncertainty and self-doubt to knowing what to charge, when to ask for help, and when to say no. These tried and tested strategies are based on her own experience, backed up by research, resources and quotes from the freelance community. WHAT PEOPLE ARE SAYING I've been freelancing for over 15 years and I wish I'd read this book on day one. Every page is packed with practical advice and hard-won wisdom. Get it! Tom Albrighton Author, Copywriting Made Simple A brilliantly relatable and comprehensive guide that holds your hand with compassion and humour through the rocky yet undeniably exciting world of self-employment. Louise Goss Founder of The Homeworker Genuinely useful advice, delivered in an honest, charming and witty style, with a focus on mental health and wellbeing. An essential read whether you're a new or established freelancer. Steve Morgan Author, Anti-Sell An honest and human perspective of 20 years of freelance experience. This book is like having your own personal business mentor. Anna Gunning Copywriter and speaker Before you take the leap into self-employment, spend your first few pounds on this book. It'll make every subsequent pound and hour better spent. Matthew Knight Founder, Leapers WHAT'S INCLUDED Survival Skills for Freelancers covers issues such as: the fundamentals of freelancing three strategies to deal with isolation knowing your worth - and what to charge trusting your instinct, and learning to say no achieving balance and avoiding burnout the importance of investing in your business the qualities that help you survive and thrive as a freelancer |
| copywriting for small business: Love-Based Copywriting System MIchele PW (Pariza Wacek), 2015-09-23 Ready To Ditch Selling Using Fear, Hype, and Ick? And Instead Learn To Write Copy That Attracts, Inspires and Invites Your Ideal Clients Into Your Business? In Michele's first book, Love-Based Copywriting Method, she walks you through why traditional marketing and copy sells with fear (which is why it feels so awful) and how you can sell and market your business with love instead. In this book, Love-Based Copywriting System, Michele rolls up her sleeves and walks you through her exact system that she has used over the years to help her clients build successful businesses and get their work out into the world in a big, love-based way. You're going to get the nitty gritty on what you need to do to write love-based copy. It includes step-by-step exercises, templates for the different promotional pieces (such as the copy you would use on a website or an email), a love-based tips section to take the teachings deeper and even advanced copy training for those who have mastered the basics. This book is perfect if you're new to writing copy or are looking to improve your skills (and results) with your marketing pieces. |
| copywriting for small business: Fat Girl Power Associate Curator Jennifer King, 2016-10-17 In this collection of original personal essays and posts from her blog Stellar Fashion & Fitness, Jennifer King weaves coming-of-age stories into lessons on how to boost your self-esteem with the three things that have made a direct impact on her own confidence: fashion, fitness and body positivity. King explores her relationship with her body, fashion, food and exercise, as well as what media messages do to shape those feelings. She delves into how others' perceptions of her body either reinforce or tear down a healthy image, hoping to inspire others to boost their self-love from the outside in - and the inside out. As the blogger behind Stellar Fashion & Fitness, King brings 16 years of professional writing and editing to the site, along with a catalog of life experiences, a passion for fashion, and an energetic pursuit of health and happiness, recognizing that the two aren't mutually exclusive. When she's not helping friends shop for special occasions or racking up miles walking or running, you can find her exploring her home of Birmingham, Alabama, and watching comic book superhero movies with her husband, Jermaine. |
| copywriting for small business: Atomic Habits James Clear, 2018-10-16 The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal. |
| copywriting for small business: Persuasive Copywriting Andy Maslen, 2015-03-03 We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting. A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realize that the way people think and feel hasn't changed since the time of cavemen. We make decisions on emotional grounds and rationalize them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling, and the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence: This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises;125 words and phrases that trigger emotions ;125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too. |
| copywriting for small business: Internet Prophets Steve Olsher, 2012-06-01 WARNING: You’re About To Tap Into Internet Gold! For the first time ever, 25 hand-selected, world-renown internet legends, such as Yanik Silver, Mike Koenigs, Mike Filsaime, Dan Hollings, Leslie Rohde, Marc Ostrofsky, and many others come together to reveal their proven step-by-step process for making millions online. Internet Prophets pulls back the curtain and takes you behind the scenes with some of the most successful internet strategists on the planet who not only share their path and expertise, but also the specific actions you must implement to take full advantage of the internet’s massive reach and profit potential. Gain extremely rare access into the mindset of internet royalty as they teach you powerful, actionable trade secrets that are seldom revealed; exactly what you must do online now and precisely HOW to do it; the keys to not just having an internet presence, but dominating your field; how to establish position to capitalize on the internet’s next big opportunity; and multiple proven monetization techniques that generate ridiculous cash flow. From Mobile to SEO, Product Launches to Social Media, and whether you’re a solopreneur, start-up, small-business owner, internet virgin, or internet professional, Internet Prophets provides the answers you need to exponentially explode your business and PROFIT like never before. |
| copywriting for small business: Copy Righter , 2017 |
| copywriting for small business: The Copywriter's Handbook Robert W. Bly, 2007-04-01 The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. I don't know a single copywriter whose work would not be improved by reading this book. —David Ogilvy |
| copywriting for small business: Start and Run a Copywriting Business Steve Slaunwhite, 2000-12 Learn the secrets of freelance copywriting. Earn top income working from home. Put your creativity to use. |
| copywriting for small business: Persuasive Online Copywriting Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis, 2003 Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you.Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.Bryan Eisenberg, Jeffery Eisenberg and Lisa T. Davis are Future Now, Inc., an agency Specializing in online conversion since 1998. In addition to offering seminars and workshops, the trio's publications include The Marketer's Commom Sense Guide to E-Metrics, an ROI Marketing column for ClickZ and GrokDotCom. |
| copywriting for small business: Hypnotic Writing Joe Vitale, 2006-12-22 Discover the secrets of written persuasion! The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius. -Joseph Sugarman, author of Triggers I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible. -David Garfinkel, author of Advertising Headlines That Make You Rich I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period. -Bob Bly, copywriter and author of The Copywriter's Handbook I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along. -David Deutsch, author of Think Inside the Box, www.thinkinginside.com Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see. -Blair Warren, author of The Forbidden Keys to Persuasion |
| copywriting for small business: Copywriting Business Josh Cooper, 2017-03-25 Even if few companies understand copywriting, it has become a popular field. Some believe that a copywriter writes songs, some confuse copywriters with journalists or reporters. Some others believe a copywriter is a person that has IT skills. None of this is true. The easiest way to understand copywriting is to think of it as an art and/or science to deliver words (in writing or in speaking) in a way that determines people to take action. Put it simply, a copywriter should be able to create blog posts, articles, social media content and even product descriptions. The field of copywriting is currently growing because more and more companies have gone online into the e-commerce market. Also, having a website requires constant fresh content that can engage the potential buyer/visitor in an interactive manner. The copywriter has a job right there. You will find in this book the following: - About copywriting - The benefits of copywriting - Where to learn copywriting - The profile of a copywriter - The copywriter you want to be - The ingredients of a good copy - How to charge - How to choose your clients |
| copywriting for small business: The Boron Letters Gary Halbert, Bond Halbert, 2013-06-11 A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy boardroom advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles |
| copywriting for small business: The Brain Audit Sean D'Souza, 2009-08 How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics. |
Copywriting For Absolute Beginners - Warrior Forum
Oct 31, 2022 · I like Schwab's book because it focuses on the fundamentals. A lot of beginners, instead, focus on copywriting "tricks & tips" -- which is sort of like building a house without a …
Copywriting Trends In 2025 - Warrior Forum
Nov 25, 2024 · copywriting can be 1 little very effective sentence. Did you ever read a sentence and it smacked you right in the forehead? That was effective copywriting. I'm not sure how you …
Copywriting Forum | Learn top copywriting strategies - Warrior …
Stay up-to-date with the best Internet Marketing Content, Copywriting Growth Hacking, Digital Marketing Product and a lot more! Please enter a valid email Please enter a valid email …
All-In-One: The Copywriting Swipe File - Warrior Forum
Sep 9, 2009 · Learn Internet Copywriting From A High Paid Freelance Copywriter www.DirtyCopywriting.com World Copywriting Blog David Garfinkel's cutting-edge copywriting …
Top Copywriting Books... Ever
Feb 3, 2009 · 2. Acquire the best copywriting course in the world, MILLION DOLLAR COPYWRITING BOOTCAMP. 3. Join the Ted Nicholas Mentoring Program. 4. Read my (free) …
Copywriting and it's Challenges - Warrior Forum
Jun 5, 2023 · The OP said " I live writing so I can easily blend in but learning the rudiments of copywriting all by myself has been challenging". I get it. But copywriting is one of the few …
Copywriting in the dating niche - Warrior Forum
Dec 20, 2019 · Stay up-to-date with the best Internet Marketing Content, Copywriting Growth Hacking, Digital Marketing Product and a lot more! Please enter a valid email Please enter a …
Is Copywriting Dead? | Warrior Forum - The #1 Digital Marketing …
May 23, 2024 · I think copywriting isn't dead; it's thriving. In this crazy digital world, where everything's online, copywriting has kind of shape-shifted. It's not just about words on a page; …
Copywriting | Warrior Forum - The #1 Digital Marketing Forum
Stay up-to-date with the best Internet Marketing Content, Copywriting Growth Hacking, Digital Marketing Product and a lot more! Please enter a valid email Please enter a valid email …
NLP Copywriting - Embedded Command Openings - Warrior Forum
Nov 11, 2010 · copywriting. They require some translation from the clinical world of therapy into the that of sales. Also there is some redundancy in the texts because perhaps two thirds of the …
Copywriting For Absolute Beginners - Warrior Forum
Oct 31, 2022 · I like Schwab's book because it focuses on the fundamentals. A lot of beginners, instead, focus on copywriting "tricks & tips" -- which is sort of like building a house without a …
Copywriting Trends In 2025 - Warrior Forum
Nov 25, 2024 · copywriting can be 1 little very effective sentence. Did you ever read a sentence and it smacked you right in the forehead? That was effective copywriting. I'm not sure how you …
Copywriting Forum | Learn top copywriting strategies - Warrior …
Stay up-to-date with the best Internet Marketing Content, Copywriting Growth Hacking, Digital Marketing Product and a lot more! Please enter a valid email Please enter a valid email …
All-In-One: The Copywriting Swipe File - Warrior Forum
Sep 9, 2009 · Learn Internet Copywriting From A High Paid Freelance Copywriter www.DirtyCopywriting.com World Copywriting Blog David Garfinkel's cutting-edge copywriting …
Top Copywriting Books... Ever
Feb 3, 2009 · 2. Acquire the best copywriting course in the world, MILLION DOLLAR COPYWRITING BOOTCAMP. 3. Join the Ted Nicholas Mentoring Program. 4. Read my (free) …
Copywriting and it's Challenges - Warrior Forum
Jun 5, 2023 · The OP said " I live writing so I can easily blend in but learning the rudiments of copywriting all by myself has been challenging". I get it. But copywriting is one of the few …
Copywriting in the dating niche - Warrior Forum
Dec 20, 2019 · Stay up-to-date with the best Internet Marketing Content, Copywriting Growth Hacking, Digital Marketing Product and a lot more! Please enter a valid email Please enter a …
Is Copywriting Dead? | Warrior Forum - The #1 Digital Marketing …
May 23, 2024 · I think copywriting isn't dead; it's thriving. In this crazy digital world, where everything's online, copywriting has kind of shape-shifted. It's not just about words on a page; …
Copywriting | Warrior Forum - The #1 Digital Marketing Forum
Stay up-to-date with the best Internet Marketing Content, Copywriting Growth Hacking, Digital Marketing Product and a lot more! Please enter a valid email Please enter a valid email …
NLP Copywriting - Embedded Command Openings - Warrior Forum
Nov 11, 2010 · copywriting. They require some translation from the clinical world of therapy into the that of sales. Also there is some redundancy in the texts because perhaps two thirds of the …
