| cornell marketing strategy certificate: Sales Growth McKinsey & Company Inc., Thomas Baumgartner, Homayoun Hatami, Maria Valdivieso de Uster, 2016-04-08 The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right sales DNA in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market. |
| cornell marketing strategy certificate: SPHR Exam Prep Cathy Winterfield, 2015-12-22 &> Score Higher on the SPHR Exam! We provide you with the proven study tools and expert insight that will help you score higher on your exam Study Tips like the advice and instruction that a personal tutor might provide Notes, Tips, and Cautions provide you with hints and strategies that will help you reduce your mistakes on the exam Comprehensive discussion of all six functional areas covered on the SPHR Exam Practice Questions that include detailed explanations of correct and incorrect answers–so you can learn the material from your success and mistakes COMPREHENSIVE! Succeed with comprehensive learning and practice tests Master the SPHR exam materials in all six tested functional areas Prepare with a comprehensive practice test Analyze your test readiness and areas for further study with topic-focused chapter tests CD-ROM—based practice exam includes an interactive test engine for a meaningful exam experience with 175 questions Learn important test-taking strategies to maximize your score and diminish your anxiety Pearson IT Certification Practice Test The CD-ROM—based practice exam includes an interactive test engine for a realistic exam experience with 175 questions. Includes Exclusive Offer for 70% Off Premium Edition eBook and Practice Test CATHY LEE PANTANO WINTERFIELD, MBA, MSHE, SPHR, ACC, is President of NovaCore Performance Solutions, a firm dedicated to enhancing individual and team workplace performance. She has more than 25 years of experience in HR, training, consulting, management, and coaching for businesses, non-profits, and governmental entities. She previously served as Director of Human Resource Management Programs for Cornell University’s School of Industrial and Labor Relations. Winterfield has presented on many HR and management development topics, and co-authored more than a dozen online courses in these fields. Her books include Performance Appraisals and Mission-Driven Interviewing, as well as the Pearson IT Certification book PHR Exam Prep, Third Edition. |
| cornell marketing strategy certificate: The Cornell School of Hotel Administration on Hospitality Michael C. Sturman, Jack B. Corgel, Rohit Verma, 2011-03-31 This cutting edge and comprehensive book with contributions from the star faculty of Cornell University's School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations |
| cornell marketing strategy certificate: Hospitality Strategic Management Cathy A. Enz, 2009-04-07 Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills. |
| cornell marketing strategy certificate: Investing in Financial Research Cheryl Strauss Einhorn, 2019-03-15 Finalist in the Business/Personal Finance category of the 2019 International Book Awards Every day, people around the world make financial decisions. They choose to invest in a stock, sell their holdings in a mutual fund or buy a condominium. These decisions are complex and financially tricky—even for financial professionals. But the literature available on financial research is dated and narrowly focused without any real practical application. Until now there's been a gap in the literature: a book that shows you how to conduct a step by step comprehensive financial investigation that ends in a decision. This book gives you that how. Investing in Financial Research is a guidebook for conducting financial investigations and lays out Cheryl Strauss Einhorn's AREA Method—a research and decision-making system that uniquely controls for bias, focuses on the incentives of others and expands knowledge while improving judgement—and applies it to investigating financial situations. AREA is applicable to all sorts of financial sleuthing, whether for investment analysis or investigative journalism. It allows you to be the expert in your own life. The AREA Method provides you with: *Defined tasks that guide and focus your research on your vision of success; *A structure that isolates your sources, giving you insight into their perspectives, biases and incentives; *Investigative resources, tips and techniques to upgrade your research and analysis beyond document-based sources; *Exercises to foster creativity and originality in your thinking; *A sequence and framework that brings your disparate pieces of research together to build your confidence and conviction about your financial decision. |
| cornell marketing strategy certificate: Hospitality Branding Chekitan S. Dev, 2012-11-01 In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment. |
| cornell marketing strategy certificate: Handbook of Pricing Research in Marketing Vithala R. Rao, 2009 Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein. |
| cornell marketing strategy certificate: Problem Solved Cheryl Strauss Einhorn, 2017-04-17 *International Book Awards Finalist It can be messy and overwhelming to figure out how to solve thorny problems. Where do you start? How do you know where to look for information and evaluate its quality and bias? How can you feel confident that you are making a careful and thoroughly researched decision? Whether you are deciding between colleges, navigating a career decision, helping your aging parents find the right housing, or expanding your business, Problem Solved will show you how to use the powerful AREA Method to make complex personal and professional decisions with confidence and conviction. Cheryl’s AREA Method coaches you to make smarter, better decisions because it: Recognizes that research is a fundamental part of decision making and breaks down the process into a series of easy-to-follow steps. Solves for problematic mental shortcuts such as bias, judgment, and assumptions. Builds in strategic stops that help you chunk your learning, stay focused, and make your work work for you. Provides a flexible and repeatable process that acts as a feedback loop. Life is filled with uncertainty, but that uncertainty needn’t hobble us. Problem Solved offers a proactive way to work with, and work through, ambiguity to make thoughtful, confident decisions despite our uncertain and volatile world. |
| cornell marketing strategy certificate: Fostering Sustainable Behavior Doug McKenzie-Mohr, 2011-02-01 The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation. |
| cornell marketing strategy certificate: Building Leadership Character Amy Newman, 2018-03-28 Extending beyond traditional leadership books to offer readers a path for developing their own character, Building Leadership Character uses a storytelling approach and real-world cases to explore different dimensions of leadership character. With a clear, student-friendly writing style, bestselling author Amy Newman deftly captures various approaches in which corporations and people respond to situations in difficult times and learn from mistakes. Using real companies and situations, each chapter examines a leadership character dimension such as accountability, integrity, authenticity, and courage. Readers will learn to develop their own character, emotional intelligence, and leadership skills as they engage with assessments, reflection opportunities, and exercises. |
| cornell marketing strategy certificate: United States Code United States, 1989 |
| cornell marketing strategy certificate: Principles of Management David S. Bright, Anastasia H. Cortes, Eva Hartmann, 2023-05-16 Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters. |
| cornell marketing strategy certificate: Thinking at Every Desk: Four Simple Skills to Transform Your Classroom Derek Cabrera, Laura Colosi, 2012-09-10 Cutting-edge skills for twenty-first-century learners and educators. Designed to transform teaching practice, this book provides the tools to understand thinking patterns and how learning actually happens. It empowers teachers to structure learning in the most meaningful way, helping students explore new paths to knowledge. |
| cornell marketing strategy certificate: Seed Business Management in Africa , |
| cornell marketing strategy certificate: Applied Conjoint Analysis Vithala R. Rao, 2014-02-20 Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments. |
| cornell marketing strategy certificate: Quantitative and Qualitative Methods for Poverty Analysis Walter Odhiambo, John Omiti, David I. Muthaka, 2005 |
| cornell marketing strategy certificate: Finance Without Fear William S. Hettinger, John Dolan-Heitlinger, 2011 Finance Without Fear should be read by anyone starting or managing a business. The easy-to-read style helps remove the fear of finance for the entrepreneur, the small business owner, and the manager. Finance does not need to be mysterious and intimidating. Basic business finance is not hard to understand, and the business owner or manager who understands finance has a leg up on the competition. Finance Without Fear explains the key financial statements the cash flow statement, profit and loss statement, and balance sheet and provides the tools to analyze these financial statements. Genuine case studies of small businesses a retail shop, small manufacturing business, and medical office - are used throughout, so you can compare the way your business works to the case studies, and to industry norms. In the short amount of time it will take to read Finance Without Fear, you will learn the basics of finance, and the keys to creating and managing a profitable business. |
| cornell marketing strategy certificate: Better Business Christopher Marquis, 2020-09-13 A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone’s future Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all. |
| cornell marketing strategy certificate: Analysis For Strategic Marketing Vithala R.Rao, 2006-09 |
| cornell marketing strategy certificate: Deconstructing Conflict Doug Baumoel, Blaire Trippe, 2016-06-17 Based on the groundbreaking work of Doug Baumoel and Blair Trippe, Deconstructing Conflict helps enterprising families navigate the challenges of owning and managing together. Using The Conflict Equation methodology, the book deconstructs conflict into its component parts to arm family business stakeholders and advisors with cutting-edge thinking. |
| cornell marketing strategy certificate: I'll Keep You Close Jeska Verstegen, 2021-10-05 Jeska doesn't know why her mother keeps the curtains drawn so tightly every day. And what exactly is she trying to drown out when she floods the house with Mozart? What are they hiding from? When Jeska's grandmother accidentally calls her by a stranger's name, she seizes her first clue to uncovering her family's past, and hopefully to all that's gone unsaid. With the help of an old family photo album, her father's encyclopedia collection, and the unquestioning friendship of a stray cat, the silence begins to melt into frightening clarity: Jeska's family survived a terror that they’ve worked hard to keep secret all her life. And somehow, it has both nothing and everything to do with her, all at once. A true story of navigating generational trauma as a child, I'll Keep You Close is about what comes after disaster: how survivors move forward, what they bring with them when they do, and the promise of beginning again while always keeping the past close. |
| cornell marketing strategy certificate: Public Sector Leadership for the 21st Century OECD, 2001-10-05 This is the first report to examine key leadership issues across OECD Member countries, including the strategies and practices governments are adopting, and the lessons from country experiences so far. |
| cornell marketing strategy certificate: Introduction to Business Lawrence J. Gitman, Carl McDaniel, Amit Shah, Monique Reece, Linda Koffel, Bethann Talsma, James C. Hyatt, 2024-09-16 Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License. |
| cornell marketing strategy certificate: Hospitality Digital Marketing Essentials Holly Zoba, 2024-09 |
| cornell marketing strategy certificate: Employee Training and Development Raymond A. Noe, 2005 Seeks to find a balance between research and company practices. This text provides students with a background in the fundamentals of training and development - needs assessment, transfer of training, designing a learning environment, methods, and evaluation. |
| cornell marketing strategy certificate: Uniform System of Accounts Prescribed for Natural Gas Companies , 1961 Systems of accounts applicable to Class A, B, C, and D utilities. |
| cornell marketing strategy certificate: Innovation from Emerging Markets Fernanda Cahen, Lourdes Casanova, Anne Miroux, 2021-03-25 In recent years, emerging markets have come to represent the largest share of global GDP and have made gains in economic development and political influence. In turn, emerging market companies have taken on a new level of importance in driving innovation, local development and global competition. Advancing an integrative view that captures the diversity of innovation among companies in emerging markets, this book highlights the rapid evolution of emerging markets from imitators to innovation leaders. Building upon research conducted by the Emerging Multinational Research Network (EMRN) in collaboration with several universities in North and South America, Europe and China, this rich and expansive collection includes studies of innovation in regions yet to receive focused analysis in the field. The authors also re-examine dominant theories of innovation and capability creation based on a broad range of case studies and research insights. Offering a taxonomy of emerging market innovations, this collection reveals the unique drivers, types, and outcomes of innovation in emerging markets. |
| cornell marketing strategy certificate: Becoming a Strategic Leader Richard L. Hughes, Katherine M. Beatty, 2011-01-11 Today’s organizations face difficult challenges in order to remain competitive—the quickening pace of change, increasing uncertainty, growing ambiguity, and complexity. To meet these challenges, organizations must broaden the scope of leadership responsibility for strategic leadership and engage more people in the process of leadership. In Becoming a Strategic Leader Rich Hughes and Kate Beatty from the Center for Creative Leadership (CCL) offer executives and managers a handbook for implementing a strategic leadership process that reaches leaders at all levels of organizations. Based on CCL’s successful Developing the Strategic Leader Program, this book outlines the framework of strategic leadership and contains practical suggestions on how to develop the individual, team, and organizational skills needed for institutions to become more adaptable, flexible, and resilient. The authors also show how individual managers can exercise effective strategic leadership through their distinctive and systemic approach—thinking, acting, and influencing. |
| cornell marketing strategy certificate: Store Wars Judith Corstjens, Marcel Corstjens, 1999-07-16 Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois-le-Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers and retailers: co-operation can only be gained from a position of strength. Marketing for FMCG manufacturers now involves understanding retailers, their business and marketing strategies, their strengths and their limitations. The major aim of modern marketing is to affect the balance of power between retailers and their suppliers. Store Wars sets out to equip the reader to thrive in this climate. Advertising agencies are in a unique and sensitive position as mercenaries in the battle between manufacturers and retailers. They work for both sides. This book provides, with its concept of mindspace and shelfspace, a profound and contemporary insight into the anatomy of branding on both sides of the divide. Martin Boase, Chairman, Omicom UK plc The battle for mindspace and shelfspace provides a practical framework within which FMCG managers will need to test, adjust or even fundamentally change their strategic address. It describes the new reality. Dominic Cadbury, Executive Chairman, Cadbury Schweppes plc Marcel and Judy have brought to bear their intellectual prowess and institutional knowledge to provide an enlightening view of issues in modern retailing. A book full of thought-provoking ideas for academics and practitioners alike. Rajiv Lal, Professor of Marketing, Stanford University |
| cornell marketing strategy certificate: The London-Budapest Game Catherine Eva Schandl, 2007 'The London-Budapest Game' is the true sequel to 'Sword of the Turul, ' with a unique glimpse into the British underground in World War II Hungary - and its aftermath. From 1991 to 2001, a Swedish-Russian joint Commission investigating the fate of Swedish diplomat Raoul Wallenberg discovered that 3 Hungarian numbered prisoners secretly held in Vladimir prison, Soviet Union had been connected to his case. One was Karoly Schandl, a young lawyer in Budapest who lived near the Swedish Embassy. This is the continuation of his shocking true story, supported by historical documents and excerpts from his private writings. Karoly's anti- Nazi resistance group was led by his childhood friend, Gabor Haraszty, a.k.a. British agent ALBERT. The group had links to MI9, ISLD (MI6), SOE, Colonel Howie, the Dutch and Polish Underground, the Tito partisans, and a group of famous Jewish parachutists from Palestine, with whom they had planned to collaborate in Hungary. It was a dangerous game, and only a few would survive .. |
| cornell marketing strategy certificate: Machine, Platform, Crowd: Harnessing Our Digital Future Andrew McAfee, Erik Brynjolfsson, 2017-06-27 “A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments. |
| cornell marketing strategy certificate: The Role of Culture and Political Institutions in Media Policy Theomary Karamanis, 2003 Table of contents |
| cornell marketing strategy certificate: Agile Practice Guide , 2017-09-06 Agile Practice Guide – First Edition has been developed as a resource to understand, evaluate, and use agile and hybrid agile approaches. This practice guide provides guidance on when, where, and how to apply agile approaches and provides practical tools for practitioners and organizations wanting to increase agility. This practice guide is aligned with other PMI standards, including A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Sixth Edition, and was developed as the result of collaboration between the Project Management Institute and the Agile Alliance. |
| cornell marketing strategy certificate: Education Reform Samuel B. Bacharach, 1990 |
| cornell marketing strategy certificate: World Class IT Peter A. High, 2009-10-27 World Class IT Technology is all around us. It is so pervasive in our daily lives that we may not even recognize when we interact with it. Despite this fact, many companies have yet to leverage information technology as a strategic weapon. What then is an information technology executive to do in order to raise the prominence of his or her department? In World Class IT, recognized expert in IT strategy Peter High reveals the essential principles IT executives must follow and the order in which they should follow them whether they are at the helm of a high-performing department or one in need of great improvement. Principle 1: Recruit, train, and retain World Class IT people Principle 2: Build and maintain a robust IT infrastructure Principle 3: Manage projects and portfolios effectively Principle 4: Ensure partnerships within the IT department and with the business Principle 5: Develop a collaborative relationship with external partners The principles and associated subprinciples and metrics introduced in World Class IT have been used by IT and business executives alike at many Global 1000 companies to monitor and improve IT's performance. Those principles pertain as much to the leaders of IT as they do to those striving to emulate them. |
| cornell marketing strategy certificate: Essential Business Concepts for Veterinary Professionals Jorge Colon, 2018-11 Business education is not a common part of veterinary medicine education or the education of other health-care professionals. This book's intent is to increase the reader's overall business knowledge of essential concepts in the areas of finance, accounting, financial analysis, lean business management, human capital management, and value creation. The explanation and analysis of the theories is facilitated by following two sample veterinary practices, Quijote and Sancho Panza, throughout the text. Though the concepts are presented through the viewpoint of a veterinarian, they should be readily understood and seen as adaptable to other health-care professionals and small business owners. |
| cornell marketing strategy certificate: The Language of Branding Dawn Lerman, David Luna, Robert J. Morais, 2017-03-31 Acknowledgements -- Why brand language matters -- Brand language fundamentals -- The brand story -- The brand language brief -- The language of brand names -- The language of advertising claims -- The language of packaging -- The language of online and offline customer-brand interactions -- Brand language and brand management -- Glossary -- Index |
| cornell marketing strategy certificate: Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Joseph Grenny, Kerry Patterson, Ron McMillan, Al Switzler, Emily Gregory, 2021-10-26 Keep your cool and get the results you want when faced with crucial conversations. This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation—especially difficult ones—leads to the results you want. Written in an engaging and witty style, the book teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person. This new edition addresses issues that have arisen in recent years. You’ll learn how to: Respond when someone initiates a crucial conversation with you Identify and address the lag time between identifying a problem and discussing it Communicate more effectively across digital mediums When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results. Whether they take place at work or at home, with your coworkers or your spouse, crucial conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a crucial conversation again. |
| cornell marketing strategy certificate: Think Like an Interviewer Ronald J. Auerbach, 2008-10 Praised by hiring managers, career advisors, and even job seekers, Think Like an Interviewer is a job hunter's best friend. It'll help you be successful and blow your competition away. Full of with tips and techniques you won't find anywhere. Tips and techniques that improve your chances of success and work. Think Like an Interviewer is the perfect resource for anyone looking for work today. In fact, it so helpful that libraries across the country have added it to their collections. Within its pages, you'll learn: Various interviewing methods and how to handle each one successfully How cover letters, resumes, and interviews fit into the hiring process Valuable tips and information for creating a winning cover letter and resume The main purpose behind many interview questions How you can successfully respond to interview questions Mr. Auerbach is a master at presenting information in a very straightforward way that is very easy to understand and follow. His varied background, training, and experiences help him relate to you in a way most others cannot. So whether you're a looking for work, changing careers, in school, or a recent graduate, Think like an Interviewer is for you! Proven advice from somebody who's worked in the real world, is a skilled instructor, and wants you motivated and successful! |
| cornell marketing strategy certificate: Power and Politics in Organizations Samuel B. Bacharach, Edward J. Lawler, 1980 Toward a political theory of organizations; Form of power; Content of power; Authority structure and coalition formation; Interest group versus coalition politics; Conflict as bargaining; Theory of bargaining tactics; Coercion in intraorganizational bargaining; Influence networks and decision making. |
在康奈尔大学 (Cornell University) 就读是种怎样的体验？ - 知乎
但这里就分享一个好玩的经历吧，这件事我觉得真心是Cornell这样的名校才能给我的，而且是我看完《阿拉伯的劳伦斯》后一直神往的地方，那就是我在读书期间获得了沙特阿拉伯政府全额奖 …
大家怎么看位于纽约市的 Cornell Tech（康奈尔科技校区）项目？
因为我在Cornell本部也读过，应该比较有发言权，我就来解释下这个事。Cornell一直因为它较偏僻的地理位置被诟病，所以Cornell长期以来都有在纽约的分校，而且分校和本部之间联系紧密。 …
硕士毕业论文是深度学习相关，需要自己做数据集，但我做出来的 …
盲审的话有两个点可以毙掉你的论文： （1）自己做的数据集。一般算法创新需要在公开数据集上测试效果，如果需要特殊数据集，应该先在公开数据集上证明自己方法的有效性，然后再在自 …
常春藤、25所新常春藤、公立常春藤都是哪些学校？ - 知乎
康奈尔大学（Cornell University）#18; 新常春藤（25所） 范德堡大学（Vanderbilt University）#14; 圣路易斯华盛顿大学（Washington University in St. Louis）#16; 莱斯大 …
如何评价英伟达发布的 Tesla V100 计算卡？ - 知乎
原文：Cornell University -> Cornell Virtual Workshop -> Understanding GPU Architecture -> GPU Example: Tesla V100. It's fine to have a general understanding of what graphics processing …
致久坐腰疼的年轻人——七年总结的办公久坐护腰指南
Oct 24, 2023 · 根据2:1的规律，每天仍有至少有6小时以上的坐姿时间，更何况996的老哥门，每天至少有8小时需要坐在椅子上。
在康奈尔大学 (Cornell University) 就读是种怎样的体验？ - 知乎
但这里就分享一个好玩的经历吧，这件事我觉得真心是Cornell这样的名校才能给我的，而且是我看完《阿拉伯的劳伦斯》后一直神往的地方，那就是我在读书期间获得了沙特阿拉伯政府全额奖 …
大家怎么看位于纽约市的 Cornell Tech（康奈尔科技校区）项目？ …
因为我在Cornell本部也读过，应该比较有发言权，我就来解释下这个事。Cornell一直因为它较偏僻的地理位置被诟病，所以Cornell长期以来都有在纽约的分校，而且分校和本部之间联系紧密。 …
硕士毕业论文是深度学习相关，需要自己做数据集，但我做出来的 …
盲审的话有两个点可以毙掉你的论文： （1）自己做的数据集。一般算法创新需要在公开数据集上测试效果，如果需要特殊数据集，应该先在公开数据集上证明自己方法的有效性，然后再在自 …
常春藤、25所新常春藤、公立常春藤都是哪些学校？ - 知乎
康奈尔大学（Cornell University）#18; 新常春藤（25所） 范德堡大学（Vanderbilt University）#14; 圣路易斯华盛顿大学（Washington University in St. Louis）#16; 莱斯大学（Rice …
如何评价英伟达发布的 Tesla V100 计算卡？ - 知乎
原文：Cornell University -> Cornell Virtual Workshop -> Understanding GPU Architecture -> GPU Example: Tesla V100. It's fine to have a general understanding of what graphics processing …
致久坐腰疼的年轻人——七年总结的办公久坐护腰指南
Oct 24, 2023 · 根据2:1的规律，每天仍有至少有6小时以上的坐姿时间，更何况996的老哥门，每天至少有8小时需要坐在椅子上。
