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| cosmetic surgeon search engine optimization: WordPress Search Engine Optimization Michael David, 2015-10-28 A complete guide to dominating search engines with your WordPress site About This Book Everything you need to get your WordPress site to the top of search engines and bring thousands of new customers to your blog or business Learn everything from keyword research and link building to customer conversions, in this complete guide Packed with real-word examples to help get your site noticed on Google, Yahoo, and Bing Who This Book Is For This book is for anyone who runs any of the over 90,000,000 WordPress installations throughout the world. If you can login to your WordPress website, you can implement most of the tips in this book without any coding experience. What You Will Learn The elements that search engines use to rank websites—and how to optimize your site for premium placement Harness social media sites to extend the reach of your site and gain more visitors Discover the high-volume, high-value search phrases that customers use when searching for your products or services Avoid dangerous black-hat optimization techniques and the people who advocate and purvey them Build high-quality, high-value links from other websites to raise your rankings in search engines Create optimized and engaging content that both search engines and readers will love Avoid common SEO mistakes that can get your site penalized by search engines In Detail WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book. Style and approach This is a practical, hands-on book based around sound SEO techniques specifically applied to WordPress. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you'll get clear instructions and detailed screenshots, so you can see exactly what to do each step of the way. |
| cosmetic surgeon search engine optimization: WordPress 3 Search Engine Optimization Michael David, 2011-04-26 Optimize your website for popularity with search engines. |
| cosmetic surgeon search engine optimization: The Business of Plastic Surgery Joshua M. Korman, 2010 Plastic surgeons go through extensive training to become excellent clinicians, but they often end up learning how to practice the business of plastic surgery through trial and error. This unique book, targeted specifically at plastic surgeons and other physicians, seeks to address this glaring oversight and provide guidance from career selection through retirement. It offers many different perspectives, while covering a multitude of topics including the latest know-how on building and maintaining one's website, marketing and monitoring a practice for increased productivity, asset protection, building a surgical suite, and the development of medical inventions. The Business of Plastic Surgery features notable authors in the fields of medicine, law, finance and technology who provide valuable wisdom and expertise |
| cosmetic surgeon search engine optimization: Aesthetic Clinic Marketing in the Digital Age Wendy Lewis, 2017-12-14 Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners. |
| cosmetic surgeon search engine optimization: Textbook on Cutaneous and Aesthetic Surgery Mysore Venkataram, 2012-08-31 Textbook on Cutaneous & Aesthetic Surgery is a complete guide to the subspecialty. Beginning with an introduction to the principles of cutaneous surgery – anatomy, operating theatre, instruments, anaesthesia, emergencies and antibiotics - the following chapters examine both basic and advanced cutaneous surgical techniques and aesthetic procedures, with a separate section dedicated to the use of lasers and lights for surgery. The final section discusses topics such as patient satisfaction, psychological issues, medico-legal aspects, photography and teledermatology. With almost 1000 colour images and illustrations, this comprehensive manual is the official textbook of the ACS(I) (Association of Cutaneous Surgeons India). Key Features Comprehensive guide to cutaneous and aesthetic surgery for dermatosurgeons Discusses principles, basic and advanced cutaneous surgery and aesthetic procedures Section dedicated to lasers, lights and other technologies Examines miscellaneous topics such as psychological issues, medico0legal aspects and teledermatology Nearly 1000 colour images and illustrations |
| cosmetic surgeon search engine optimization: Plastic Surgery Marketing Ehsan Zarei, Are you looking for a complete guide to plastic surgeon marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your plastic surgeon marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your plastic surgeon marketing to the next level. |
| cosmetic surgeon search engine optimization: Pay Less Per Click Gary R. Arndts, 2008-11 Lots of books have been written about how to manage pay per click campaigns. This is not one of them. This book tells you how to avoid having to manage one, yet still get all the benefits of this powerful marketing tool. Pay Less Per Click is for people who want to succeed at search engine marketing without personally doing the hard work or spending a fortune on Internet marketing experts. This book gives you a good shortcut. Like all good shortcuts, our aim is to take you where you want to go without spending extra money or sacrificing results. For over 20 years I operated a full-service advertising agency. I worked with hundreds of clients and utilized about every kind of marketing tool you could imagine, from direct mail to television to outdoor to newsletters. At one time I had 10 employees. One day I put a client on Google Adwords_, those small, three-line text ads on search engines. You only pay when someone clicks to your website. Then I put another client on Google Adwords, then several more. Soon I realized that I was able to get far better results for my clients all by myself using Google Adwords than with all my employees using a full arsenal of marketing tools. I never looked back. While paying only when you get a click sounds good, the other side of that coin is that a click costs money. A click is not really a lead, it's just a visit to a website. I realized it would be great if there were a way to reduce clicks from less effective searches and focus on those keywords most likely to result in a lead. Then I discovered BlueRaptor, a technology that made it easy to put my advertisers not just on Google, but on all the major search engines with a single campaign. It alsotracked actual leads! Not just clicks, but phone calls, email requests, downloadsany action taken by prospects! This was a major improvement! Since real leads could be tracked, it was also possible to see which keywords were producing leads! Ad dollars could be focused to give my advertisers their best possible return on investment. Not being a big risk taker when it comes to my clients' money, I gradually moved clients, one at a time, from my personal management of their Google Adwords campaign to BlueRaptor's computerized management system. Every one of my clients improved their resultsmost saw dramatic improvements. They got more clicks for their money; we could track results and we even got contact information for most all of the leads. You've probably never heard of BlueRaptor. But it's time you did. This guide will help you successfully utilize this incredible shortcut to pay per click advertising. |
| cosmetic surgeon search engine optimization: Cosmetic Medicine and Surgery Pierre Andre, Eckart Haneke, Leonardo Marini, Christopher Rowland Payne, 2017-01-27 Aesthetic rejuvenation now encompasses so many topics that practitioners in one area may feel out of touch with developments in other areas in the same field. With over 70 chapters, over 1200 figures (many in full color), over 80 tables, and over 20 videos, from an international list of contributors, under an eminent team of editors, Cosmetic Medicine & Surgery is a comprehensive and authoritative resource. It covers a wide spectrum of topics including the fundamental aspects, cosmetic aspects, minimally invasive surgery, the aesthetic facelift, and many others in this most high-profile of medical and surgical specialties. Print Versions of this book also include access to the ebook version. |
| cosmetic surgeon search engine optimization: Beauty and the Business Gregory A. Buford, Steven E. House, 2010-01-30 New technologies and social networks have dramatically changed the way we communicate. But with this sweeping change, some things remain the same. First and foremost, treat your customers right. In BEAUTY and the BUSINESS, authors Gregory Buford, MD and Steven House present a framework for the highly successful profitable business. They incorporate long standing essentials to customer satisfaction and connect them through the technologies and culture of today’s buyers who use the internet and social networking to make their purchasing decisions. Their solid recommendations provide insights on how to guide a potential customer through this process while developing trust along the way. And they do so at a pace that makes sense for the critical decisions being made by this aesthetic client. You may only have a nanosecond to prevent someone from clicking through your website or hanging up the phone and so you must have something that interests them. Finding and keeping customers has become a critical element to survival but authors Buford and House present the good news that the beauty industry is actually positioned for strong growth based on predictable generational spending habits of the baby boomers. They make a strong case for the need to be competitive and aware of technology’s ability to shift markets away if you are not executing on client retention strategies, high quality referrals, and state of the art marketing. BEAUTY and The BUSINESS teaches you to analyze the market, engage it, draw feedback from it, and adapt at a rate of change at least as fast as the market itself is evolving. As a clinician, practitioner, or owner this book should become part of your strategic plan. The business of beauty is by its’ very nature a business of choice. The choice to make changes and evolve your look for a variety of reasons drives customers toward those whom they can trust. BEAUTY and the BUSINESS will show you how to keep business growing in a continuously sustainable profitable manner, how to beat your competition, and how to actually have fun along the way. |
| cosmetic surgeon search engine optimization: The Google SEO Handbook Ali Husayni, 2019-04-27 From humble beginnings to absolutely “killing it” in the field of SEO, Ali Husayni has managed to create the ultimate book for search engine optimization practitioners. An expert marketer, conversion rate optimization specialist, teacher, speaker, and author, Ali has worked with business owners in a myriad of industries to achieve their business goals. In this book, Ali offers the very steps his SEO team at Millionairium utilizes daily to help business owners achieve higher Google Rankings, more prominent online reputations, and an influx of legitimate leads using the power of Google SEO. Why would he give away all his secrets? Ali doesn’t want you to make the same mistakes he made. His trials and the lessons he learned become your benefit in this detailed and yet simple-to-understand new book. You won’t find any Black-Hat SEO here. Only tried, true, and effective techniques that align with Google’s guidelines for helping businesses grow for more profits and higher ROI. |
| cosmetic surgeon search engine optimization: Masters of Cosmetic Surgery - The Video Atlas Rod J. Rohrich, Sammy Sinno, Paul N. Afrooz, 2021-05-26 …A useful, richly illustrated yet succinct book that earns a well-deserved place on the bookshelf of plastic surgeons, facial plastic surgeons, cosmetic dermatologists, and dermatologic surgeons around the world… This one sets itself apart with its elegance, finesse, and comprehensiveness. - Jonathan Kantor, MD, MSCE, JAAD International Quickly learn and master essential aesthetic surgical procedures from global experts! The rapid growth in global demand for cosmetic surgery has led to an urgent need for aesthetic surgeons to learn an ever-growing menu of advanced procedures. Masters of Cosmetic Surgery–The Video Atlas: The Dallas Cosmetic Model edited by internationally renowned plastic surgeon Rod J. Rohrich and esteemed colleagues Sammy Sinno and Paul N. Afrooz presents an amazing new method of learning cosmetic surgery techniques. The didactic video guide features contributions from a Who's Who of superb surgeons and dermatologists that are committed to excellence in their own practices and educational endeavors. Thirteen sections and 93 succinct chapters are brought to life through key video segments in each chapter that expound on how to perform procedures safely and efficiently to achieve optimal outcomes. This unique resource covers 90 procedures and includes more than 12 hours of video, providing clinicians with the ability to read, see, and hear from an impressive cadre of global experts. Procedural chapters cover the face and neck; nose; eyelids, brow, and forehead; ears; lips; chin and jaw; neuromodulators; fillers; facial resurfacing; breast augmentation and reduction; body contouring; vaginal rejuvenation; and non-surgical body contouring. Key Highlights Masters in cosmetic medicine and surgery share clinical pearls on how to flawlessly perform procedures and optimally handle practice management issues Short videos provide an easy method for seeing, performing, and perfecting procedures, resulting in greater efficiency, skill, and safety Well-illustrated high-yield text including key points, preoperative considerations, anatomical features, step-by-step operative guides, and algorithms enhance the ability to quickly learn key concepts for any procedure This how and why guide is transformative in its teaching and learning methods, making it the quintessential reference for trainee and board-certified plastic surgeons, dermatologists, facial plastic surgeons, and oculoplastic surgeons. |
| cosmetic surgeon search engine optimization: Advances in Usability, User Experience, Wearable and Assistive Technology Tareq Z. Ahram, Christianne S. Falcão, 2021-07-07 This book addresses emerging issues in usability, interface design, human–computer interaction, user experience and assistive technology. It highlights research aimed at understanding human interactions with products, services and systems and focuses on finding effective approaches for improving the user experience. It also discusses key issues in designing and providing assistive devices and services for individuals with disabilities or impairment, offering them support with mobility, communication, positioning, environmental control and daily living. The book covers modeling as well as innovative design concepts, with a special emphasis on user-centered design, and design for specific populations, particularly the elderly. Further topics include virtual reality, digital environments, gaming, heuristic evaluation and forms of device interface feedback (e.g. visual and haptic). Based on the AHFE 2021 Conferences on Usability and User Experience, Human Factors and Wearable Technologies, Human Factors in Virtual Environments and Game Design, and Human Factors and Assistive Technology, held virtually on 25–29 July, 2021, from USA, this book provides academics and professionals with an extensive source of information and a timely guide to tools, applications and future challenges in these fields. |
| cosmetic surgeon search engine optimization: Essentials of Practice Management in Dermatology & Plastic Surgery Venkataram Mysore, 2020-05-31 |
| cosmetic surgeon search engine optimization: The Art of Aesthetic Surgery Foad Nahai, M.D., 2015-05-05 Seldom does a book achieve status as a classic in its first edition, but The Art of Aesthetic Surgery by Foad Nahai has been hailed as a masterpiece since its inception. Reviews have been universally laudatory, and residents and experienced practitioners alike have embraced this work as the ultimate resource on all things aesthetic. Now, this landmark work has been totally revised and updated with over 40 new chapters (many with new authors) and every chapter has been revised to reflect the latest trends, techniques, and information. This three-volume set also includes seven DVDs with 24 operative videos. Comprehensive Coverage 93 chapters in three volumes cover the full range of cosmetic medical treatments and aesthetic operations. Topics include: Hair transplantation and brow lift Eyelid surgery Laser resurfacing and chemical peels Tissue fillers and fat grafting Rhytidectomy and face and neck lift Facial implants Rhinoplasty and ptoplasty Lip rejuvenation Breast augmentation, reduction, and mastoplexy Surgical, noninvasive, and minimally invasive body contouring Liposuction To address the modern physician’s need for business acumen as well as surgical skill, three chapters focus on practice management, ranging from practice model options, staff and financial management, marketing and communications, and legal issues. World-Renowned Authors Dr. Foad Nahai is an acknowledged leader in aesthetic surgery. He has personally written a third of the chapters for this three-volume work. His contributors, representing the who’s who of aesthetic surgery, provide detailed accounts of their techniques for the different operations, as well as the planning process so crucial to producing excellent results. Help with Decision-Making Of particular note are the clinical decision-making chapters authored by Dr. Nahai. This invaluable insight provides readers with a unique overview of the various options for each problem, along with his preferred solutions. Complete with algorithms and case studies, this problem-solving feature offers the expert guidance necessary to sort through options, understand their advantages and limitations, and make the best choice for each patient. Necessary Anatomy Key chapters introducing each major anatomic region or topic area focus on applied anatomy and provide essential information that the surgeon needs to know to execute these surgical maneuvers safely and effectively. Reliable Format This new edition maintains the same features that made the previous edition so popular, including beautiful medical illustrations, large type for readability, and a consistent, comprehensive approach. The semi-atlas format features the applicable images located next to legend text for enhanced clarity. |
| cosmetic surgeon search engine optimization: Practice Management for Facial Plastic Surgery, An Issue of Facial Plastic Surgery Clinics S. Randolph Waldman, 2010-11-28 This publication deals with practice issues in Facial Plastic Surgery. Top consultants to cosmetic surgeons present topics of absolute value in the current economy. Topics include: Creating a Culture of Accountability in the Office; Office Managers’ Forum; The Art of the Successful Consultation; Electronic Medical Record - Something to Consider; Establishing a Profitable Skin Care Practice in a Plastic Surgery Office; 9 Worst Advertising Mistakes; The Value of One Patient; 5 Secrets to Leveraging Maximum Buying Power with Your Media Project; Auditing your practice: Non-financial variables to survive, or thrive; Showcase your service: Social Media and Marketing Basics in a Dynamic, Over-Populated, Mixed-Message, and Highly Competitive World; Retailicine, Somewhere Between Retail and Medicine; Shifts Happened - Time to Optimize your Practice; Essential Marketing Tips: Build Your Own Brand one Step at a Time; Being a Responsible Leader; Tips to Get You Busy; Internet Marketing. |
| cosmetic surgeon search engine optimization: Plastic Surgery Geoffrey C. Gurtner, Peter C. Neligan, 2012-09-05 Fully updated to meet the demands of the 21st-century surgeon, this title provides you with all the most current knowledge and techniques across your entire field, allowing you to offer every patient the best possible outcome. Edited by Drs. Mathes and Hentz in its last edition, this six-volume plastic surgery reference now features new expert leadership, a new organization, new online features, and a vast collection of new information - delivering all the state-of-the-art know-how you need to overcome any challenge you may face. Renowned authorities provide evidence-based guidance to help you make the best clinical decisions, get the best results from each procedure, avoid complications, and exceed your patients' expectations. |
| cosmetic surgeon search engine optimization: Plastic Surgery E-Book Geoffrey C Gurtner, Peter C. Neligan, 2023-08-31 Comprehensive and fully up to date, the six-volume Plastic Surgery remains the gold standard text in this complex area of surgery. Completely revised to meet the demands of both the trainee and experienced surgeon, Principles, Volume 1 of Plastic Surgery, 5th Edition, features new, full-color clinical photos, procedural videos, lectures, and authoritative coverage of hot topics in the field. Editor-narrated video presentations offer a step-by-step audio-visual walkthrough of techniques and procedures. - New chapters cover value-based healthcare, health services research in plastic surgery, education and teaching in plastic surgery, and gender-affirming surgery; coverage throughout includes new, pioneering translational work shaping the future of plastic surgery. - New digital video preface by Dr. Peter C. Neligan addresses the changes across all six volumes. - New treatment and decision-making algorithms added to chapters where applicable. - New video lectures and editor-narrated slide presentations offer a step-by-step audiovisual walkthrough of techniques and procedures. - Evidence-based advice from an expanded roster of international experts allows you to apply the very latest advances in plastic surgery and ensure optimal outcomes. - Purchase this volume individually or own the entire set, with the ability to search across all six volumes online! - An eBook version is included with purchase. The eBook allows you to access all of the text, figures and references, with the ability to search, customize your content, make notes and highlights, and have content read aloud. |
| cosmetic surgeon search engine optimization: Pay-Per-Click Search Engine Marketing David Szetela, Joseph Kerschbaum, 2010-07-06 The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the sponsored results on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method. |
| cosmetic surgeon search engine optimization: How to Look Hot in a Minivan Janice Min, 2012-09-18 An editorial director for The Hollywood Reporter reveals the secrets of celebrity moms who remain gorgeous and fashionable throughout pregnancy and lose baby weight quickly, looking younger and better without guilt during the postpartum years. |
| cosmetic surgeon search engine optimization: Plastic Surgery - E-Book J. Peter Rubin, Peter C. Neligan, 2017-08-08 Completely revised to meet the demands of today's trainee and practicing plastic surgeon, Aesthetic, Volume 2 of Plastic Surgery, 4th Edition, features new full-color clinical photos, dynamic videos, and authoritative coverage of hot topics in the field. Editor-narrated PowerPoint presentations offer a step-by-step audio-visual walkthrough of techniques and procedures in aesthetic surgery. - Offers evidence-based advice from a diverse collection of experts to help you apply the very latest advances in aesthetic plastic surgery and ensure optimal outcomes. - Provides updated coverage of: Facelift - The male patient; Energy-based devices for body contouring; Autologous gluteal flaps for augmentation and preservation of gluteal contour; Buttock shaping with fat grafting and liposuction; and Essential elements of patient safety in Aesthetic Plastic Surgery, just to name a few. - Includes brand-new color clinical photos, videos, and lectures. - New volume editor J. Peter Rubin brings his expertise and know-how to all aspects of aesthetic surgery. - Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, images, videos, and references from the book on a variety of devices. |
| cosmetic surgeon search engine optimization: ACS(I) Textbook on Cutaneous & Aesthetic Surgery Mysore Venkataram, 2017-07-17 The new edition of this two volume set has been fully revised to provide dermatosurgeons with the latest developments and techniques in the field. The book has been expanded to eighteen sections and 152 chapters, all falling under subspecialties of dermatosurgery, aesthetics, lasers, and practice management. Each technique includes discussion on historical background, indications, contraindications, instrumentation, procedures, adverse effects, complications, and references. The second edition features 81 new chapters on topics such as body shaping, microneedle RF, new laser and energy technologies, platelets rich plasma, regional surgeries, and training in dermatosurgery. The text is enhanced by nearly 2000 clinical photographs and diagrams and also includes text boxes, tables and keynotes in each chapter. Key points Fully revised, second edition of two volume set providing latest techniques in cutaneous and aesthetic surgery Expanded text with 81 new chapters Features nearly 2000 clinical photographs and diagrams Previous edition (9789350258903) published in 2012 |
| cosmetic surgeon search engine optimization: Year Book of Plastic and Aesthetic Surgery 2013 Stephen H. Miller, 2013-12-28 The Year Book of Plastic and Aesthetic Surgery provides information valuable for the continued professional development of plastic surgeons at all levels of skill and knowledge. The Year Book of Plastic and Aesthetic Surgery presents abstracts of articles from journals worldwide that touch upon all aspects of plastic and reconstructive surgery. Commentaries from experienced surgeons evaluate the clinical importance of each article and discuss its application to clinical practice. Focused, fast, and insightful information for the busy surgeon. |
| cosmetic surgeon search engine optimization: Plastic Surgery E-Book: 6 - Volume Set Peter C. Neligan, 2012-09-15 Fully updated to meet the demands of the 21st-century surgeon, Plastic Surgery provides you with all the most current knowledge and techniques across your entire field, allowing you to offer every patient the best possible outcome. Edited by Drs. Mathes and Hentz in its last edition, this six-volume plastic surgery reference now features new expert leadership, a new organization, new online features, and a vast collection of new information - delivering all the state-of-the-art know-how you need to overcome any challenge you may face. Renowned authorities provide evidence-based guidance to help you make the best clinical decisions, get the best results from each procedure, avoid complications, and exceed your patients’ expectations. Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Compatible with Kindle®, nook®, and other popular devices. Apply the very latest advances in every area of plastic surgery and ensure optimal outcomes with evidence-based advice from a diverse collection of world-leading authorities. Master the latest on stem cell therapy, tissue engineering, and inductive therapies • aesthetic surgical techniques and nonsurgical treatments • conjoined twin separation and other craniofacial surgery advances • microsurgical lymphatic reconstruction, super microsurgery, and sternal fixation • autologous lipofilling of the breast • nerve transfers in hand surgery, hand allotransplantation, and functional prosthetics • and much, much more. Easily find the answers you need with a new organization that features separate volumes covering Principles • Aesthetic • Craniofacial, Head and Neck Surgery • Lower Extremity, Trunk and Burns • Breast • and Hand and Upper Extremity, plus a more templated, user-friendly, high-yield presentation. Visualize procedures more clearly through an abundance of completely redrawn full-color illustrations and new color clinical photographs. Access the complete, fully searchable contents of each volume online, download all the tables and figures, view 160 procedural videos, and take advantage of additional content and images at www.expertconsult.com! |
| cosmetic surgeon search engine optimization: The Art of Aesthetic Surgery: Three Volume Set, Second Edition Foad Nahai, 2011-01-15 Seldom does a book achieve status as a classic in its first edition, but The Art of Aesthetic Surgery by Foad Nahai has been hailed as a masterpiece since its inception. Reviews have been universally laudatory, and residents and experienced practitioners alike have embraced this work as the ultimate resource on all things aesthetic. Now, this landmark work has been totally revised and updated with over 40 new chapters (many with new authors) and every chapter has been revised to reflect the latest trends, techniques, and information. This three-volume set also includes seven DVDs with 24 operative videos. Comprehensive Coverage 93 chapters in three volumes cover the full range of cosmetic medical treatments and aesthetic operations. Topics include: Hair transplantation and brow lift Eyelid surgery Laser resurfacing and chemical peels Tissue fillers and fat grafting Rhytidectomy and face and neck lift Facial implants Rhinoplasty and ptoplasty Lip rejuvenation Breast augmentation, reduction, and mastoplexy Surgical, noninvasive, and minimally invasive body contouring Liposuction To address the modern physician's need for business acumen as well as surgical skill, three chapters focus on practice management, ranging from practice model options, staff and financial management, marketing and communications, and legal issues. World-Renowned Authors Dr. Foad Nahai is an acknowledged leader in aesthetic surgery. He has personally written a third of the chapters for this three-volume work. His contributors, representing the who's who of aesthetic surgery, provide detailed accounts of their techniques for the different operations, as well as the planning process so crucial to producing excellent results. Help with Decision-Making Of particular note are the clinical decision-making chapters authored by Dr. Nahai. This invaluable insight provides readers with a unique overview of the various options for each problem, along with his preferred solutions. Complete with algorithms and case studies, this problem-solving feature offers the expert guidance necessary to sort through options, understand their advantages and limitations, and make the best choice for each patient. Necessary Anatomy Key chapters introducing each major anatomic region or topic area focus on applied anatomy and provide essential information that the surgeon needs to know to execute these surgical maneuvers safely and effectively. Reliable Format This new edition maintains the same features that made the previous edition so popular, including beautiful medical illustrations, large type for readability, and a consistent, comprehensive approach. The semi-atlas format features the applicable images located next to legend text for enhanced clarity. |
| cosmetic surgeon search engine optimization: Facial Plastic and Reconstructive Surgery Brian J.-F Wong, Michelle G. Arnold, Jacob O. Boeckmann, 2016-04-06 This new text helps facial plastic surgery fellows and advanced residents in otolaryngology/head and neck surgery find the answers they’re looking for when preparing to take the American Board of Facial Plastic and Reconstructive Surgery exam. Covering core content relevant to the ABFPRS board exam, this guide emphasizes key facts and clinical pearls essential to exam success and includes hypothetical exam questions and relevant surgical and clinical images. Written by leader in the field and the Director for the facial plastic surgery fellowship program at the University of California Irvine, this book discusses everything from basic techniques and evidence-based medicine, to fillers, injectables, implants and the psychological aspects of plastic surgery. Additionally, the chapter layout and organization of the Facial Plastic and Reconstructive Surgery Study Guide allows the reader to focus on just those topics relevant to the board exam, making it a must-have for anyone preparing to take the exam. |
| cosmetic surgeon search engine optimization: A Comprehensive Guide to Male Aesthetic and Reconstructive Plastic Surgery Seth R. Thaller, |
| cosmetic surgeon search engine optimization: Advances in Cosmetic Surgery 2021 Gregory H. Branham, 2021-05-13 Advances in Cosmetic Surgery, a yearly multi-specialty publication, brings you the best current practice from the preeminent practitioners in plastic surgery, facial plastic surgery, cosmetic dermatology, and oculoplastic surgery. A distinguished editorial board identifies current advances and breakthroughs in the field and invites specialists to contribute original articles on these topics. These insightful overviews bring concepts to a clinical level and explore their everyday impact on patient care. Whether you're learning about a topic for the first time or actively performing one of the discussed procedures, this publication aims to appeal to all specialists in cosmetic surgery. |
| cosmetic surgeon search engine optimization: Honest SEO Jason Hennessey, 2023-08-08 SEO is confusing—but it doesn’t have to be With SEO, there’s so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice. This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe. That’s where Honest SEO, a book that’s been over 20 years in the making, comes in. Jason Hennessey—after spending decades reverse engineering the Google algorithm—shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO. And you don’t have to know how to code or have a computer science degree to read and understand this book. With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update. No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that’ll increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue. |
| cosmetic surgeon search engine optimization: Plastic Surger: 6 Volume Set - E-Book Peter C. Neligan, 2023-09-25 Comprehensive and fully up to date, Dr. Peter Neligan's six-volume masterwork, Plastic Surgery, 5th Edition, remains the gold standard text in this complex area of surgery. Completely revised to meet the demands of both the trainee and experienced surgeon, it features new, full-color clinical photos, procedural videos, and lectures across all six volumes. Bonus material online includes additional text, images, and over 200 procedural videos that help you improve your mastery of the latest techniques. - Easily find the answers you need with an organization that features separate volumes covering Principles • Aesthetic • Craniofacial, Head and Neck Surgery and Pediatric Plastic Surgery • Lower Extremity, Trunk and Burns • Breast • and Hand and Upper Extremity. Each easily readable, individual volume is a standalone comprehensive text full of salient and applicable anatomy and techniques. - Key procedures include gender affirmation management and surgery, microsurgery and surgery for lymphedema, aesthetic facial surgery, aesthetic body surgery, and the education, training and practice of plastic surgery. - New digital video preface by Dr. Neligan addresses the changes across all six volumes. - New treatment and decision-making algorithms added to chapters where applicable. - New video lectures and editor-narrated slide presentations offer a step-by-step audiovisual walkthrough of techniques and procedures. - Four new international experts join the editorial team, and lead editor Peter C. Neligan creates a cohesive tone throughout the chapters and content across all six volumes. - Evidence-based advice from a diverse collection of experts allows you to apply the very latest advances in every area of plastic surgery and ensure optimal outcomes. - Purchase only the volumes you need or own the entire set, with the ability to search across all six volumes online! |
| cosmetic surgeon search engine optimization: Aesthetic Surgery of the Facial Skeleton - E-Book Stephen B Baker, Pravin K Patel, Jeffrey Weinzweig, 2021-03-10 Achieve optimal results and high patient satisfaction with Aesthetic Surgery of the Facial Skeleton. Encompassing the entire field of facial skeletal contouring, this one-stop resource uses a problem-based, multidisciplinary approach to skeletal contouring of the face and adjunctive procedures that enhance results. With well-illustrated, focused coverage of all recent advances in this fast-changing area, it's an ideal reference for trainee and practicing cosmetic surgeons, maxillofacial surgeons, craniofacial surgeons, plastic surgeons, otolaryngologists, and oral surgeons. - Takes a multidisciplinary, problem-based approach to aesthetic techniques for the face, highlighted by numerous clinical cases and high-quality photos. - Covers every area of the field: general principles, orthognathic surgery, alloplastic implants, genioplasty, malar and mandibular recontouring, autologous fat grafting, orbital rejuvenation, forehead and upper face, and many other related topics. - Provides expert guidance on diagnosis, treatment planning, technical aspects, alternative approaches, and treatment of complications. - Features state-of-the-art coverage of aesthetic contouring for the transgender patient and the Asian/ethnic patient, and the use of 3D imaging in facial surgery. - Includes a section on special case considerations such as facial asymmetry, post-traumatic facial restoration, face transplantation, and nonsurgical enhancement of facial shape. |
| cosmetic surgeon search engine optimization: How to Cut it in the Media Tingy Simoes, 2013-06-17 Get Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic Field The controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm. Written by a highly experienced, prominent PR advisor, this manual provides you with a guide to understanding: Journalists’ motives Press outlets and their audiences Proactive and reactive PR How to handle difficult interviews The risks of going public on an issue This hands-on book also highlights how to maximize good publicity and ensure good self-marketing, particularly through the use of social media. Both new and seasoned medical and surgical professionals, including nurses and other practice personnel, will find this an invaluable resource on managing and preventing difficult situations. |
| cosmetic surgeon search engine optimization: Textbook of Plastic, Reconstructive, and Aesthetic Surgery, Vol 6 Karoon Agrawal, Kuldeep Singh, Lokesh Kumar, 2022-08-25 Over 200 Chapters in six volumes cover the whole gamut of plastic, reconstructive and aesthetic surgeries. A comprehensive and illustrated work from the land of Sushruta for students, teachers, and practicing surgeons. In this volume, Principles and Advances in Plastic Surgery, a very wide spectrum of topics, right from the history of plastic surgery to current and raging subjects like lasers; composite tissue allotransplantation; simulation; robotics; telemedicine and information technology in plastic surgery; clinical photography; human factors and skills in plastic surgery; doctor-patient relationship; and legal issues have been discussed. The six volumes seek to incorporate in one work issues relevant to the developing world as well as insights from national and international plastic surgery practices, which highlight newer management techniques along with traditional methods. This makes these volumes a must have resource for students and practitioners of plastic surgery across the globe. Key Features The book is broadly divided into five sections: general, face, hair restoration, body contouring, and breast. Explains techniques of hair restoration surgery. This is a unique topic and is not covered in any of the similar published titles. Covers all the aspects of aesthetic plastic surgery including nonsurgical management. The chapter on regenerative medicine gives a futuristic literature. Section on face covers topics related to ageing, surgical and nonsurgical rejuvenation techniques. |
| cosmetic surgeon search engine optimization: Contemporary Issues in Marketing Ayantunji Gbadamosi, 2019-09-02 As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline. |
| cosmetic surgeon search engine optimization: Web Copy That Sells Maria VELOSO, 2009-04-29 When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to: • write irresistible Web copy, e-mails, and marketing communications • quickly turn lackluster sites into “perpetual money machines” • streamline key messages down to intriguing “cyber bites” • use the psychological tactics that compel Web surfers to buy Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers! |
| cosmetic surgeon search engine optimization: Esthetic Dentistry Kenneth W. Aschheim, 2014-11-26 Help your patients look better and improve their self-esteem with this complete, user-friendly guide to all of the latest esthetic dentistry procedures that are in high demand. Thoroughly updated by the most renowned leaders in the field, the new third edition of Esthetic Dentistry: A Clinical Approach to Techniques and Materials offers clearly highlighted techniques in step-by-step fashion, with unmistakable delineation of armamentarium, for the treatment of esthetic problems. Hundreds of clinical tips are included throughout the book to help alert you to potential problems, variations on techniques, and other treatment considerations. Plus, an invaluable troubleshooting guide covers the different types of esthetic problems (such as size, discoloration, and spacing issues), potential solutions, and references to chapters where the specific problem is discussed in detail. With this expert reference in hand, you will have all you need to master the latest esthetic procedures that your patients want! - Troubleshooting guide at the beginning of the book features tabled information containing a quick snapshot of the problem, the solution, and where in the text it can be found. - Hundreds of clinical tips throughout the book alert you to potential problems, variations on techniques, and other treatment considerations. - Short narratives utilize a user-friendly format that works as a dependable reference, as well as a quick, at-a-glance guide. - Part 2: Principles of Esthetics provides a detailed discussion of the fundamentals of esthetics and its relevancy to dentistry. - Part 3: Esthetic Materials and Techniques assists you in selecting the correct materials for a specific clinical situation. - Part 4: Esthetics and Other Clinical Applications offers an overview of how esthetics relates to other clinical specialties including, periodontics, orthodontics, implants, oral surgery, pediatrics, occlusion, laser surgery, oral photography, CAD/CAM technology, dermatological pharmaceuticals, and plastic surgery. |
| cosmetic surgeon search engine optimization: Private Practice MBA Jeremy Pyle, Robbie Poe, 2023-03-21 A step-by-step road map for creating the business that you, your staff, and your patients deserve. Let’s get real . . . Should you read this book? Here’s the thing: Most physicians aren’t looking for something new. Most of us are pretty set in our ways, and we’re taught from day one to be fearful of running our own practices. But what if you didn’t have to do it alone? What if you knew how to run a thriving practice that didn’t run your life into the ground? What if there was a step-by-step system that you felt confident implementing yourself? That’s exactly what you’ll find within the pages of this book. And if that’s the kind of thing you’ve been looking for, then let’s get started . . . together. |
| cosmetic surgeon search engine optimization: Search Engine Optimization (SEO) Secrets Danny Dover, Erik Dafforn, 2011-03-29 Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences |
| cosmetic surgeon search engine optimization: Search Engine Visibility, Second Edition Shari Thurow, 2007-08-29 Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more. |
| cosmetic surgeon search engine optimization: Day-to-day Challenges in Facial Plastic Surgery,An Issue of Facial Plastic Surgery Clinics of North America, E-Book William H. Truswell, 2020-11-28 This issue of Facial Plastic Surgery Clinics, guest edited by Dr. William H. Truswell, is devoted to Day-to-day Challenges in Facial Plastic Surgery. This issue is one of four selected each year by the series Consulting Editor, Dr. J. Regan Thomas. Articles in this issue include: Guiding the Patient on Their Journey through Facial Rejuvenation Surgery; Incorporating Nonsurgical Options and Aesthetic Services into a Facial Plastic Surgery Practice; Evaluating, Purchasing, and Incorporating High Tech Equipment into a Facial Plastic Surgery Practice; Identifying and Handling Personality Disorders when Selecting Patients for Surgery; Unhappy Patients Can Turn into Angry Patients; Balancing University Obligations and a Cosmetic Surgery Practice in a Full Time Academic Environment; The Art of Teaching, Training, and Putting the Scalpel in Residents' Hands; Facial Plastic Surgery Journals; Recognizing, Managing, and Guiding the Patient Through Complications in Facial Plastic Surgery; Recognizing and Managing Complications in Laser Resurfacing, Chemical Peels, and Dermabrasion; Life in an Academic Practice vs. a Solo Private Practice; How to Leverage Social Media in Private Practice; The Best Business Moves You Can Use to Enhance Your Practice; Understanding and Getting Involved in the International Facial Plastic Surgery Community; and Securing Operating Room Time for Elective Cases. |
| cosmetic surgeon search engine optimization: The Sound of the Future Tobias Dengel, 2023-10-10 A Wall Street Journal Bestseller A USA Today Bestseller Why voice technology is the next big thing in technology, as big as mobile a decade ago and the internet in the late 90s, fundamentally altering the way companies do business. Voice is the next technology – remarkably similar in potential impact to the internet and mobile computing - poised to change the way the world works. Tobias Dengel is in the vanguard of this breakthrough, understanding the deep, wide-ranging implications voice will have for every industry. In The Sound of the Future, he connects the dots about this emerging paradigm to vividly illustrate how business leaders can stay ahead of the game, rather than scrambling to catch up, as voice technology gradually reveals its power, creating a host of new winners and losers. Using fascinating, colorful stories, Dengel explains how the “voice-first” experience is becoming part of the global technology mainstream, exploring the ways voice will do a better job of serving basic human needs such as safety, speed, accuracy, convenience, and fun, as well as making it possible for hundreds of millions of people around the planet to participate more fully and productively in today’s high-tech world by making interactions with technology virtually effortless. A pervasive technology like the internet and mobile, voice, with applications in marketing, sales, service, manufacturing, and logistics, will change the way we work at every level and every function, driving down costs, boosting productivity, and enabling the creation of entirely new business models. This is not simply about Siri and Alexa. They are the tantalizing but incomplete precursors of the ultimate interface that will make technology easier, faster, more accurate, and more human. |
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