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| cost of reputation management: Reputation Management John Doorley, Helio Fred Garcia, 2007 'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed. |
| cost of reputation management: Managing Online Reputation Charlie Pownall, 2015-09-29 Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media. |
| cost of reputation management: Reputation Management Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck, 2011-08-29 Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management? |
| cost of reputation management: New Strategies for Reputation Management Andrew Griffin, 2009-09-03 Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. A damaged reputation can have severe knock-on effects on the bottom line, and most corporates value their reputations accordingly. New Strategies For Reputation Management shows you how to take the initiative and ensure your company's reputation can withstand the major crises and unforeseen events which may try to engulf it. Author Andrew Griffin shows that standard thinking on reputation management is often inadequate for today's information age. With international case studies and hundreds of examples drawn from the author's extensive experience in the field, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises, and what strategies you should be implementing to build your company's good reputation at other times. |
| cost of reputation management: Reputation Management Techniques in Public Relations Erdemir, Ayse, 2018-01-26 Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management. |
| cost of reputation management: Reputation Management Andrew Hiles, 2011-12-19 Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go viral and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event. Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers: * The governance of reputation * Measuring and managing reputation * Managing and monitoring external perceptions * Reputation crisis management * Strategic planning and reputation * Reputation and investors |
| cost of reputation management: Strategic Reputation Risk Management J. Larkin, 2002-10-30 Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies. |
| cost of reputation management: Essentials of Corporate Communication Cees B.M. Van Riel, Charles J. Fombrun, 2007-08-07 This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field. |
| cost of reputation management: How to Protect (Or Destroy) Your Reputation Online John David, 2016-10-24 With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you’ve done something foolish yourself, are unfairly linked to another’s misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. How to Protect (Or Destroy) Your Reputation Online will show you how to: Remove negative content from search results. React and respond to an online attack. Understand and manage online reviews. Use marketing strategies to both improve your online reputation and bolster your bottom line. How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List. John also shows you how to deal with revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites, even the covert ops of reputation management. |
| cost of reputation management: Spin Sucks Gini Dietrich, 2014 Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book. |
| cost of reputation management: Establishing, Managing, and Protecting Your Online Reputation Kevin Pho, Susan Gay, 2013 |
| cost of reputation management: Crisis Communication Peter Anthonissen, 2008-09-03 Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. Crisis Communication provides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, Crisis Communication is a thorough guide to help prepare your organisation for any future calamities. Including international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis. |
| cost of reputation management: Reputation Rules (PB) Daniel Diermeier, 2011-05-06 Leverage your company’s most important asset! In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture. There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story. Reputation Rules is a landmark work bringing to light Dr. Diermeier’s groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company’s focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to: Overcome direct challenges from influential activist and political forces Manage corporate scandals, including executive compensation Use external, seemingly unrelated events to boost reputation Build a reputation management process into everyday operations In addition, Dr. Diermeier provides case studies of Shell’s confrontation with Greenpeace, Mercedes’s recovery from the Moose crisis, AIG’s executive bonus fallout, Wal-Mart’s reputation-building response to Hurricane Katrina, and numerous other scenarios illustrating what works and what doesn’t when it comes to reputation management. Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organization’s future—and a salve for crisis management. |
| cost of reputation management: Crisis, Issues and Reputation Management Andrew Griffin, 2014-04-03 Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business. Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business. Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur. |
| cost of reputation management: Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality Gustavo, Nuno, Pronto, João, Carvalho, Luísa, Belo, Miguel, 2022-02-19 As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications. |
| cost of reputation management: Reputation Strategy and Analytics in a Hyper-Connected World Chris Foster, 2016-08-08 Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow. |
| cost of reputation management: Routledge Handbook of Character Assassination and Reputation Management Sergei A. Samoilenko, Martijn Icks, Jennifer Keohane, Eric Shiraev, 2019-12-05 In modern politics as well as in historical times, character attacks abound. Words and images, like symbolic and psychological weapons, have sullied or destroyed numerous reputations. People mobilize significant material and psychological resources to defend themselves against such attacks. How does character assassination work, and when does it not? Why do many targets fall so easily when they are under character attack? How can one prevent attacks and defend against them? The Routledge Handbook of Character Assassination and Reputation Management offers the first comprehensive examination of character assassination. Moving beyond studying corporate reputation management and how public figures enact and maintain their reputation, this lively volume offers a framework and cases to help understand, critically analyze, and effectively defend against such attacks. Written by an international and interdisciplinary team of experts, the book begins with a theoretical introduction and extensive description of the five pillars of character assassination: (1) the attacker, (2) the target, (3) the media, (4) the public, and (5) the context. The remaining chapters present engaging case studies suitable for class discussion. These include: Roman emperors; Reformation propaganda; the Founding Fathers; defamation in US politics; women politicians; autocratic regimes; European leaders; celebrities; nations; Internet campaigns. This handbook will prove invaluable to undergraduate and postgraduate students in communication, political science, history, sociology, and psychology departments. It will also help researchers become independent, critical, and informed thinkers capable of avoiding the pressure and manipulations of the media. |
| cost of reputation management: Corporate Reputation Ronald J. Burke, Graeme Martin, 2016-05-13 Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them. |
| cost of reputation management: Lol-- Omg! Matt Ivester, 2011 The ease with which digital content can be shared online, in addition to its many benefits, has created a host of problems for today's high school and college students. All too often, students are uploading, updating, posting and publishing without giving a second thought to who might see their content or how it might be perceived. lol...OMG! provides a cautionary look at the many ways that today's students are experiencing the unanticipated negative consequences of their digital decisions - from lost job opportunities and denied college and graduate school admissions to full-blown national scandals. It also examines how technology is allowing students to bully one another in new and disturbing ways, and why students are often crueler online than in person. By using real-life case studies and offering actionable strategies and best practices, this book empowers students to clean up and maintain a positive online presence, and to become responsible digital citizens. Matt Ivester's book, lol...OMG!, is a must read for every college student, every high school student and the parents of each. It is also a should read for everyone who might want a job in today's world. Joe Riley, Director of Human Resources, LinkedIn Insightful, relatable, and critically important, lol...OMG! is a must-read.Greg Boardman, Vice Provost for Student Affairs, Stanford University We are at a critical point in technological history - where social media is beginning to have more impact on how we are perceived than our in-person interactions. lol...OMG! could not be more timely.Jennifer Aaker, General Atlantic Professor of Marketing, Stanford University, and author of The Dragonfly Effect This book is required reading for anyone who wishes to survive the viral lawlessness of college life.Larry Winokur, Co-Founder, BWR Public Relations Matt Ivester's book lol...OMG! is essential reading for parents, educators and anyone, of any age, who uses the Internet and has wondered about privacy and discretion. Leveraging his insider experience from his now-closed website JuicyCampus.com, he offers common sense methods that all of us need to know to protect us from the malicious gossip, mean-spirited rumors and sharing of personal information which now seems epidemic on the Internet. William F. Meehan III, Director Emeritus, McKinsey and Co., Raccoon Partners Lecturer In Management, Stanford University In this era of digital citizenship, the information employers find online can have a significant impact on your success in the hiring process. Read this book and take control of that information! Hayagreeva Rao, Atholl McBean Professor of Organizational Behavior and Human Resources, Stanford University Digital citizenship is an essential part of a modern education. The digital age has provided students with a host of new challenges, and we have an obligation to help them address those challenges. lol...OMG! is an important and valuable educational resource for students struggling to stay true to their own ethical principles while still keeping up with the quickly evolving digital landscape.Robert M. Saltzman, Associate Dean, USC Gould School of Law A much-needed introduction to the realities, risks and rewards that college students face when they construct online identities. A useful and practical guide for college administrators as well as students.Dr. Ernest J. Wilson III, Dean, USC Annenberg School for Communication & Journalism Matt Ivester understands the challenges of this new electronic frontier and provides information that will make a difference in your life if you read this book.Ozzie Harris II, Senior Vice Provost for Diversity & Community, Emory University |
| cost of reputation management: The 18 Immutable Laws of Corporate Reputation Ronald J. Alsop, 2010-05-11 A veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and protecting their reputation, which can be their most valuable asset or their worst nightmare. A must read book for senior executives, consultants, advertising, public relations, and marketing professionals. From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers—and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations. Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster sought bottled water from a nearby Starbucks outlet, they complained that an employee charged them for it. In a matter of hours, the Internet had picked up the story and Starbucks' carefully cultivated worldwide reputation was quickly besmirched. This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. Clearly, companies in every industry—from Dow Chemical to Disney to DaimlerChrystler—have much more to learn. It is still the rare company that realizes the full value of its reputation: how corporate reputation can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. Mr. Alsop provides eighteen thoroughly documented lessons based on years of experience covering every aspect of corporate reputation, with a clear distillation of the complex principles at the heart of a reputation. He explains: • How to protect your reputation when the inevitable crisis hits • How to cope with the many hazards in cyberspace • How to create a reputation for vision and industry leadership • How to establish a culture of ethical behavior • How to measure and monitor your ever-changing public image • How to make employees your reputation champions • How to decide when it's time to change your name The result is a book that is important not only for business executives, consultants, and advertising, public relations, and marketing professionals but also for anyone eager to learn more about the companies they work for, buy from, and invest in. |
| cost of reputation management: Radically Transparent Andy Beal, Judy Strauss, 2009-08-14 The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation. |
| cost of reputation management: The Fred Factor Mark Sanborn, 2004-04-20 NEW YORK TIMES BESTSELLER • The true story of an ordinary mail carrier whose approach to work and life has the power to transform the everyday into the extraordinary—now in an updated twentieth-anniversary edition “This beloved business classic has inspired millions of people over the years, and today Mark Sanborn’s transformative insights are more timely and necessary than ever.”—Jon Gordon, author of The Energy Bus and co-author of The Coffee Bean Meet Fred. In this timeless and powerful book, Mark Sanborn, member of the Speaker Hall of Fame, recounts the true story of Fred, an ordinary USPS carrier who introduced himself one day shortly after Sanborn had moved to a new home in Denver. Fred, however, was no average mailman. As Sanborn came to discover, Fred was the kind of worker who exemplifies everything “right” with customer service. Did people want packages left on the porch or prefer a notice to pick them up at the post office? Fred made sure he knew the answer. When another delivery service left a package at the wrong house, Fred shepherded it safely to the intended recipient. Others might have seen delivering mail as routine work, but Fred seized the chance to find meaning in the mundane, competing with himself every day to find opportunities to make his customers smile. We’ve all encountered people like Fred. In this deeply inspiring book, Sanborn illuminates the four basic principles anyone can use to bring fresh energy and creativity to our work and life: how to make a tangible difference every day, build stronger relationships, create real value for others without spending a penny, and constantly reinvent yourself. In this updated edition, Sanborn speaks to the seismic changes that have transformed the world of work in recent years—with employees increasingly hungry for purpose in their jobs—and outlines the book’s fresh applications. By following his principles, you, too, can find more excitement, fulfillment, and success in your career—and in your life. |
| cost of reputation management: Challenges and Opportunities of Corporate Governance Transformation in the Digital Era Kuznetsov, Mikhail Yevgenievich, Nikishova, Maria Igorevna, 2019-12-27 While corporate governance has been a successful concept throughout the centuries, it is in question whether this concept can remain sustainable in the digital era and during a time of technological and managerial disruption. Under the pressure of new economic, social, and ecologic challenges, it is vital to understand how this concept needs to transform. Challenges and Opportunities of Corporate Governance Transformation in the Digital Era is an essential reference source that discusses concepts, trends, and forecasts of corporate governance and examines its transformation under the pressure of new technologies and economic changes. Featuring research on topics such as corporate identity, e-commerce, and cost management, this book is ideally designed for corporate leaders, managers, executives, business professionals, consultants, professors, researchers, and students. |
| cost of reputation management: The Oxford Handbook of Gossip and Reputation Francesca Giardini, Rafael Wittek, 2019-05-22 Gossip and reputation are core processes in societies and have substantial consequences for individuals, groups, communities, organizations, and markets.. Academic studies have found that gossip and reputation have the power to enforce social norms, facilitate cooperation, and act as a means of social control. The key mechanism for the creation, maintenance, and destruction of reputations in everyday life is gossip - evaluative talk about absent third parties. Reputation and gossip are inseparably intertwined, but up until now have been mostly studied in isolation. The Oxford Handbook of Gossip and Reputation fills this intellectual gap, providing an integrated understanding of the foundations of gossip and reputation, as well as outlining a potential framework for future research. Volume editors Francesca Giardini and Rafael Wittek bring together a diverse group of researchers to analyze gossip and reputation from different disciplines, social domains, and levels of analysis. Being the first integrated and comprehensive collection of studies on both phenomena, each of the 25 chapters explores the current research on the antecedents, processes, and outcomes of the gossip-reputation link in contexts as diverse as online markets, non-industrial societies, organizations, social networks, or schools. International in scope, the volume is organized into seven sections devoted to the exploration of a different facet of gossip and reputation. Contributions from eminent experts on gossip and reputation not only help us better understand the complex interplay between two delicate social mechanisms, but also sketch the contours of a long term research agenda by pointing to new problems and newly emerging cross-disciplinary solutions. |
| cost of reputation management: Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions Lee, In, 2013-09-30 This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research--Provided by publisher. |
| cost of reputation management: Reputation Management Tony Langham, 2018-12-21 The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation. |
| cost of reputation management: Reputation Management Revised Edition Elearn, 2009-11-03 Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics. Titles in the series: * Business Environment * Change Management * Development for High Performance * Effective Communications * Financial Management * Information and Knowledge Management * Leadership and Management in Organisations * Leading Teams * Making Sense of Data and Information * Managing Markets and Customers * Managing for Results * Managing Health, Safety and Working Environment * Managing Legal and Ethical Principles * Managing Yourself * Positive Working Relationships * Project Management * Quality and Operations Management * Reaching Your Goals Through Innovation * Recruitment and Selection * Reputation Management The series fuses key theories and concepts with applied activities to help managers examine how they work in practice. The books are created with individuals in mind. They are designed to help you improve your management skills. Management Extra can also be used in conjunction with management programmes of study aligned to standards. Each of the books has case studies, self assessments and activities all underpinned by knowledge and understanding of the frameworks and techniques required to improve performance. Management Extra provides managers and trainers with a handbook for action and development. You found it – what a find! A practical resource packed with all the relevant theory and suggested activities to support your professional development. An essential resource to have at your fingertips, jump in and enjoy. --Russell Jeans, Learning and Development Manager, ntl All the essential concepts are here, presented in an easily digestible format with lots of up to date case studies and references – but, most importantly, with plenty of thought provoking activities and self-diagnostic exercises to make the learning personal and transferable. --Peter Manning, Head of Training & Development, News International Newspapers Ltd |
| cost of reputation management: Reputation Management John Doorley, Helio Fred Garcia, 2020-07-14 Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation. |
| cost of reputation management: Organizational Reputation Management Alexander V. Laskin, 2024-04-11 ORGANIZATIONAL REPUTATION MANAGEMENT Teaches public relations through the management of relationships with key organizational publics, perfect for business and management students Organizational Reputation Management: A Strategic Public Relations Perspective presents comprehensive coverage of how corporations, governments, and non profit organizations build and maintain their reputation. This unique textbook provides students with a solid understanding of the function of public relations as a strategic activity, as author Alexander V. Laskin offers a real-world relationship management perspective while employing an innovative approach to defining and analyzing reputation. Student-friendly chapters introduce all essential concepts of reputation management, describe the entire process of reputation management, help future organizational leaders appreciate the importance of reputation, explain measurement and evaluation methods, and define organizational reputation through relationships with key stakeholders such as investors, employees, and customers. Designed to be used with the PRSA MBA/Business School Initiative curriculum, Organizational Reputation Management demonstrates how to apply the Research, Planning, Implementation, and Evaluation (RPIE) process, the Paid, Earned, Shared, and Owned (PESO) communications model, the Barcelona Principles, and other key public relations concepts in the context of organizational reputation. Organizational Reputation Management: A Strategic Public Relations Perspective is the ideal textbook for undergraduate and graduate courses in reputation management, public relations management, and strategic communication. |
| cost of reputation management: Building Web Reputation Systems Randy Farmer, Bryce Glass, 2010-03-04 What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to manage and present user contributions most effectively. This book shows you how to design and develop reputation systems for your own sites or web applications, written by experts who have designed web communities for Yahoo! and other prominent sites. Building Web Reputation Systems helps you ask the hard questions about these underlying mechanisms, and why they're critical for any organization that draws from or depends on user-generated content. It's a must-have for system architects, product managers, community support staff, and UI designers. Scale your reputation system to handle an overwhelming inflow of user contributions Determine the quality of contributions, and learn why some are more useful than others Become familiar with different models that encourage first-class contributions Discover tricks of moderation and how to stamp out the worst contributions quickly and efficiently Engage contributors and reward them in a way that gets them to return Examine a case study based on actual reputation deployments at industry-leading social sites, including Yahoo!, Flickr, and eBay |
| cost of reputation management: Reputation Management Elearn,, 2007-06-01 Management Extra brings all the best management thinking together in one package. The series fuses key ideas with applied activities to help managers examine and improve how they work in practice. Management Extra is an exciting, new approach to management development. The books provide the basis for self-paced learning at level 4/5. The flexible learning structure allows busy participants to study at their own convenience, minimising time away from the job. The programme allows trainers to quickly plan and deliver high quality, business-led courses. Trainers can select materials to meet the needs of their delegates, clients, and budget. Each book is divided into themes of ideal length for delivering in a training session. Each theme has a range of activities for delegates to complete, putting the training into context and relating it to their own situation and business. The books’ lively style will stimulate further interest in the subjects covered. Guides for further reading and valuable web references provide a lead-in to further research. Management Extra is based on the NVQ framework to ease the creation of Diploma, Post Graduate Diploma or NVQ programmes for managers. It is accredited with all leading awarding bodies. |
| cost of reputation management: Holistic Reputation Management Steven W. Giovinco, 2022-05-03 The first thing most prospects (and most people, in fact) are likely to do is “google” you, a practice so common that it’s now considered a verb. Because of this, establishing and maintaining a positive presence—both online and offline—is vital. This e-book is your guide to getting both steps right. In it, you’ll learn how to: Use reputation management tactics to convert prospective clients into paying ones. Craft a web presence that conveys trust/expertise to attract better business naturally. Develop a strategy to continually highlight your expertise across platforms and media. Suppress “negative links” off the first pages of, in particular, Google searches (i.e., any tied to competitors, content posted by a disgruntled employee, unfounded complaints). What you’ll learn are targeted solutions based on real-world experiences. While boosting or even repairing your reputation takes effort, it’s the most important thing you can do to gain and retain a loyal following. The stronger your web presence, the more appealing doing business with YOU is for potential customers. This then positions you to convert casually-browsing prospects into paying clients who are consistently eager to hear what you have to say. “Professionals and businesses alike can certainly attract amazing opportunities. A surefire way to do that is to build, boost and repair your web presence or online reputation. If done consistently, you’ll one day find that you ‘suddenly’ gain unparalleled access to the best possible clients and circumstances!” |
| cost of reputation management: Reputation Charles J. Fombrun, 1996 This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc. |
| cost of reputation management: Promotion and Marketing Communications Umut Ayman, Anıl Kemal Kaya, 2020-07-08 This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes. |
| cost of reputation management: Markup & Profit Michael Stone, 1999-01-01 In order to succeed in a construction business you have to be able to mark up the price of your jobs to cover overhead expenses and make a decent profit. The problem is how much to mark it up. You don't want to lose jobs because you charge too much, and you don't want to work for free because you've charged too little. If you know how much to mark up you can apply it to your job costs and arrive at the right sales price for your work. This book gives you the background and the calculations necessary to easily figure the markup that is right for your business. Includes a CD-ROM with forms and checklists for your use. |
| cost of reputation management: Confessions of the Pricing Man Hermann Simon, 2015-10-20 The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again. |
| cost of reputation management: Why Startups Fail Tom Eisenmann, 2021-03-30 If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success. |
| cost of reputation management: The Three Rules Michael E. Raynor, Mumtaz Ahmed, 2013 A data-driven assessment analyzes the practices of thousands of high- and low-performing companies over a forty-five-year period to reveal unique thinking habits and counterintuitive strategies. |
| cost of reputation management: Pricing and Profitability Management Julie Meehan, Mike Simonetto, Larry Montan, Chris Goodin, 2011-06-28 The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness). Exploring each category in detail, the book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organization. The ultimate how to manual for any executive or manager interested in price management, the book presents a holistic, comprehensive framework that shows how integrating these pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach. Presents a comprehensive framework for more effectively managing pricing and profitability Identities the six key categories of pricing and profitability management Shows you how to gain a competitive edge by managing pricing and profitability Taking a comprehensive view of pricing, companies can position themselves to tap a vast source of shareholder value—the ability to set and enforce profitable prices, not just once, but again and again in response to marketplace changes and evolving business needs—and this book will show you how. |
| cost of reputation management: Strategy Beyond Markets John M. de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, Richard G. Vanden Bergh, 2016-04-27 Strategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these strategies influence political environments, firms and corporations. |
The Effect of Price on Firm Reputation - National Bureau of …
To explore the effect of prices on reputation, we investigate daily data on menu prices and online ratings from a large rating and ordering platform. We find that a price increase of 1% leads to a …
Costs and Benefits of Reputation Management Systems
In self-organized systems, the use of reputation-based mecha-nisms has a cost in terms of messages required to dissemi-nate feedbacks and to synchronize reputation values. In this …
Rebuilding corporate reputations - McKinsey & Company
Companies must step up their reputation-management efforts in response. a company’s reputation has begun to matter more now than it has in decades. Companies and industries …
ReputationGuard - AIG
Whether the release of potentially damaging information is anticipated or adverse publicity has already transpired, ReputationGuard provides coverage for crisis communication costs to …
The Healthcare Executive’s Guide to Reputation Management
I encourage you to explore how this holistic approach has transformed reputation management from a reactive practice into a strategic asset that can strengthen your organization’s …
Online reputation management: Estimating the impact of …
recovering a rm’s reputation remains an open question. In this paper, we estimate the impact of management responses on TripAdvisor hotel ratings. We show that, on average, responding …
GUEST RELATIONS AND REPUTATION MANAGEMENT
Escalated surveys or reviews are those with scores below your brand’s LTR thresholds. Reputation Management Fees $175 per escalated GIS survey or Real Guest Review not …
Average Cost Of Online Reputation Management (2024)
online reputation management is the first step to protecting your digital legacy. This in-depth guide will dissect the pricing, factors influencing it, and the significant benefits you can expect.
Business Reputation and Labor Efficiency, Productivity, and …
Oct 14, 2009 · Are improved cost effi-ciencies among these reputation benefits? Cost efficien-cies and cost management have become more relevant as revenue streams dry up in these tough …
INSEAD Reputation Management Plan June 2020
To build and implement an ongoing plan to further enhance and safeguard INSEAD’s reputation, INSEAD Canada’s NAA Board of Directors has been working to identify the favorable and …
Trust and reputation: proactive management of reputational risk
Numerous scientific studies support that there is a causal link between reputation and a negative impact on revenue, operating margin, liquidity, share value, cost of capital, etc.
The Case for Integrated Online Reputation Management
The Case for Integrated Online Reputation Management Reputation | 4 Why an All-in-One Platform Is Better Than Point Solutions Data in the Wild Affects Your Online Reputation But …
Corporate Reputational Risk and Enterprise Risk Management: …
reputation risk is a function of all the areas under mangement control such as; firm strategy, customer interaction, employee treatment, leadership and compliance and incentive systems. …
Defamation and Reputation Management - Squire Patton Boggs
with successfully and cost-effectively. This checklist is for individuals and companies to consider, whether they be accused of defaming another or experiencing a threat to their own reputation, …
THE IMPACT OF PRICES ON FIRM REPUTATION NATIONAL …
To explore the effect of prices on reputation, we investigate daily data on menu prices and online ratings from a large rating and ordering platform. We find that a price increase of 1% leads to a …
Monitoring and protecting company and brand reputation on …
Managing social networks is, however, not without cost and thus one could reasonably assume that larger companies would have better defined strategies for social network reputation …
Managing Reputational Risk M
mitigation measures taken. In the case of reputational risk management, the IAF should ensure adequate identification; measurement and mitigation of reputational risks related to the AFC …
DECISIONS THAT BIND: THE ROLE OF REPUTATION COSTS IN …
In this paper, I test how reputation costs can lead states to enter binding settlements over disputed territory. Both quantitative and qualitative methods are employed for this investigation.
Digital Tax Resolution Marketing Update - Tax Rep LLC
Showcase success stories: Share relevant cases or testimonials from similar clients to reinforce your trustworthiness. Set clear expectations: Transparent about pricing, timelines, and their …
ENTERPRISE RISK MANAGEMENT UPDATE
Cost of compliance or non-compliance in a more complex regulatory environment (IT/Clery/Title IX/Export Controls, Financial Aid, Federal Grant compliance etc.) Compliance Brand …
The Effect of Price on Firm Reputation - National Bureau of …
To explore the effect of prices on reputation, we investigate daily data on menu prices and online ratings from a large rating and ordering platform. We find that a price increase of 1% leads to a …
Costs and Benefits of Reputation Management Systems
In self-organized systems, the use of reputation-based mecha-nisms has a cost in terms of messages required to dissemi-nate feedbacks and to synchronize reputation values. In this …
Rebuilding corporate reputations - McKinsey & Company
Companies must step up their reputation-management efforts in response. a company’s reputation has begun to matter more now than it has in decades. Companies and industries …
ReputationGuard - AIG
Whether the release of potentially damaging information is anticipated or adverse publicity has already transpired, ReputationGuard provides coverage for crisis communication costs to …
The Healthcare Executive’s Guide to Reputation Management
I encourage you to explore how this holistic approach has transformed reputation management from a reactive practice into a strategic asset that can strengthen your organization’s …
Online reputation management: Estimating the impact of …
recovering a rm’s reputation remains an open question. In this paper, we estimate the impact of management responses on TripAdvisor hotel ratings. We show that, on average, responding …
GUEST RELATIONS AND REPUTATION MANAGEMENT
Escalated surveys or reviews are those with scores below your brand’s LTR thresholds. Reputation Management Fees $175 per escalated GIS survey or Real Guest Review not …
Average Cost Of Online Reputation Management (2024)
online reputation management is the first step to protecting your digital legacy. This in-depth guide will dissect the pricing, factors influencing it, and the significant benefits you can expect.
Business Reputation and Labor Efficiency, Productivity, and …
Oct 14, 2009 · Are improved cost effi-ciencies among these reputation benefits? Cost efficien-cies and cost management have become more relevant as revenue streams dry up in these tough …
INSEAD Reputation Management Plan June 2020
To build and implement an ongoing plan to further enhance and safeguard INSEAD’s reputation, INSEAD Canada’s NAA Board of Directors has been working to identify the favorable and …
Trust and reputation: proactive management of …
Numerous scientific studies support that there is a causal link between reputation and a negative impact on revenue, operating margin, liquidity, share value, cost of capital, etc.
The Case for Integrated Online Reputation Management
The Case for Integrated Online Reputation Management Reputation | 4 Why an All-in-One Platform Is Better Than Point Solutions Data in the Wild Affects Your Online Reputation But …
Corporate Reputational Risk and Enterprise Risk …
reputation risk is a function of all the areas under mangement control such as; firm strategy, customer interaction, employee treatment, leadership and compliance and incentive systems. …
Defamation and Reputation Management - Squire Patton …
with successfully and cost-effectively. This checklist is for individuals and companies to consider, whether they be accused of defaming another or experiencing a threat to their own reputation, …
THE IMPACT OF PRICES ON FIRM REPUTATION NATIONAL …
To explore the effect of prices on reputation, we investigate daily data on menu prices and online ratings from a large rating and ordering platform. We find that a price increase of 1% leads to a …
Monitoring and protecting company and brand …
Managing social networks is, however, not without cost and thus one could reasonably assume that larger companies would have better defined strategies for social network reputation …
Managing Reputational Risk M
mitigation measures taken. In the case of reputational risk management, the IAF should ensure adequate identification; measurement and mitigation of reputational risks related to the AFC …
DECISIONS THAT BIND: THE ROLE OF REPUTATION COSTS …
In this paper, I test how reputation costs can lead states to enter binding settlements over disputed territory. Both quantitative and qualitative methods are employed for this investigation.
Digital Tax Resolution Marketing Update - Tax Rep LLC
Showcase success stories: Share relevant cases or testimonials from similar clients to reinforce your trustworthiness. Set clear expectations: Transparent about pricing, timelines, and their …
ENTERPRISE RISK MANAGEMENT UPDATE
Cost of compliance or non-compliance in a more complex regulatory environment (IT/Clery/Title IX/Export Controls, Financial Aid, Federal Grant compliance etc.) Compliance Brand …
