| case study on search engine: Understanding Case Study Research Malcolm Tight, 2017-01-26 Written in an accessible and jargon-free style, this book provides a comprehensive, student-friendly guide to the nature and use of case study research. Whether as part of a more substantial study or as the foundation for a self-contained smaller project, case studies provide viable and valuable alternatives to conducting large-scale research. Grounded in both theory and practice, this book sets out not only the key debates and ethical issues surrounding case study research, but also focuses specifically on the work of others and how you can understand, use, and write about secondary data as the basis for your own research project. With tips, examples, and extensive discussion of real-world case studies from a variety of social science and other disciplines, Tight illustrates the kinds of research to which case studies can be applied. Topics include: Types of case studies Advantages and disadvantages to using case studies The meaning and value of case study research The use of case studies in different disciplines and research designs Whether you want to know how to access and use the case studies of others or understand the methods behind conducting your own case study research, this book will take you through every step of the process! |
| case study on search engine: Web Search Engine Research Dirk Lewandowski, 2012-04-19 Provides an understanding of Web search engines from the unique perspective of Library and Information Science. This book explores a range of topics including retrieval effectiveness, user satisfaction, the evaluation of search interfaces, the impact of search on society, and the influence of search engine optimization (SEO) on results quality. |
| case study on search engine: INTRODUCTION TO DATA MINING WITH CASE STUDIES G. K. GUPTA, 2014-06-28 The field of data mining provides techniques for automated discovery of valuable information from the accumulated data of computerized operations of enterprises. This book offers a clear and comprehensive introduction to both data mining theory and practice. It is written primarily as a textbook for the students of computer science, management, computer applications, and information technology. The book ensures that the students learn the major data mining techniques even if they do not have a strong mathematical background. The techniques include data pre-processing, association rule mining, supervised classification, cluster analysis, web data mining, search engine query mining, data warehousing and OLAP. To enhance the understanding of the concepts introduced, and to show how the techniques described in the book are used in practice, each chapter is followed by one or two case studies that have been published in scholarly journals. Most case studies deal with real business problems (for example, marketing, e-commerce, CRM). Studying the case studies provides the reader with a greater insight into the data mining techniques. The book also provides many examples, review questions, multiple choice questions, chapter-end exercises and a good list of references and Web resources especially those which are easy to understand and useful for students. A number of class projects have also been included. |
| case study on search engine: Investigating Google’s Search Engine Rosie Graham, 2022-12-15 What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Using case studies like Google's role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google's influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale. |
| case study on search engine: An Introduction to Search Engines and Web Navigation Mark Levene, 2011-01-14 This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies. |
| case study on search engine: Leadership for Innovation John Adair, 2009-02-03 New ideas and new ways of doing things are one of the main ingredients in sustained business success, but how do you create the right conditions for innovation? Leadership for Innovation will help you to create an innovative climate that encourages the development of new products and services. Drawing upon real-life examples including Google, Honda and 3M, John Adair sets out practical ways for bringing about change in organizations. As well as identifying the characteristics of an innovative organization, he discusses key topics such as organizing for team creativity; motivating creative people, how to build on ideas and how to be a creative leader and team member. Leadership for Innovation will help you to inspire your team to go that one step further and generate the kind of ideas that are the foundations of future success. |
| case study on search engine: Research Handbook on the Law and Economics of Competition Enforcement Kokkoris, Ioannis, Lemus, Claudia, 2022-08-16 This incisive Research Handbook identifies and assesses the emerging trends in competition enforcement, investigating how such changes impact the enforcement approach of competition authorities and the behaviour of companies in an ever-evolving business and regulatory environment. |
| case study on search engine: The Ultimate Guide to Search Engine Marketing Bruce Cameron Brown, 2007 Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars, one can easily increase the number of visitors to a Web site and significantly increase sales. Based on interviews with hundreds of PPC masters, this book is a compilation of their secrets and proven successful ideas. |
| case study on search engine: Information Systems and Technologies Alvaro Rocha, Hojjat Adeli, Gintautas Dzemyda, Fernando Moreira, 2022-05-10 This book covers the following main topics: A) information and knowledge management; B) organizational models and information systems; C) software and systems modeling; D) software systems, architectures, applications and tools; E) multimedia systems and applications; F) computer networks, mobility and pervasive systems; G) intelligent and decision support systems; H) big data analytics and applications; I) human–computer interaction; J) ethics, computers and security; K) health informatics; L) information technologies in education; M) information technologies in radio communications; N) technologies for biomedical applications. This book is composed by a selection of articles from The 2022 World Conference on Information Systems and Technologies (WorldCIST'22), held between April 12 and 14, in Budva, Montenegro. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences, and challenges of modern information systems and technologies research, together with their technological development and applications. |
| case study on search engine: Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced City of London College of Economics, Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link. |
| case study on search engine: Enterprise Search Martin White, 2015-10-13 Is your organization rapidly accumulating more information than you know how to manage? This updated edition of Enterprise Search helps you create an enterprise search solution based on more than just technology. Author Martin White shows you how to plan and implement a managed search environment that meets the needs of your business and your employees. You'll learn why it’s absolutely vital to have a dedicated staff manage your search technology and support your users. New material for this second edition includes material on SharePoint 2013 search, managing open source search development, website search, designing the search user, and assessing search performance. Chapters now include a Further Reading section for computer science and information science students. Topics include: 10 critical success factors to assess organizational search maturity Essential skills needed to support a successful search application How to specify and manage open source search development How to manage SharePoint 2013 search Methods to assess the business impact of search Best practices in user interface design The importance of search for websites What to include in a search strategy |
| case study on search engine: Crafting Clean Code: Your Agile Software Guide Sachin Naha, 2023-10-10 Get ready to level up your coding skills with 'Crafting Clean Code: Your Agile Software Guide.' This book is your essential companion for creating software that's easy to understand, maintain, and improve. With practical tips and examples, you'll learn how to write efficient and organized code that makes your projects shine. Whether you're a beginner or an experienced programmer, this book will help you become a code craftsmanship master. Grab your copy today and start your journey to cleaner, more effective coding! |
| case study on search engine: Basics Marketing 02: Online Marketing Brian Sheehan, 2010-11-25 Explains the concepts of online marketing, features the trends that will inspire new ideas in the future, and profiles some of the companies and individuals who developed innovative ideas that changed the field. |
| case study on search engine: Climate Change and Cities Cynthia Rosenzweig, William D. Solecki, Patricia Romero-Lankao, Shagun Mehrotra, Shobhakar Dhakal, Somayya Ali Ibrahim, 2018-03-29 Climate Change and Cities bridges science-to-action for climate change adaptation and mitigation efforts in cities around the world. |
| case study on search engine: Internet Marketing, Start-to-finish Catherine Juon, Dunrie Allison Greiling, Catherine Buerkle, 2011 This book is designed to help companies view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance. Drawing on their extensive experience with enterprise clients, Catherine Juon and Dunrie Greiling show how to implement a more iterative, measurable, and repeatable approach to Internet marketing, gain better information about which online strategies are working best, deliver better-qualified leads to sales, build an online sales engine to track every customer relationship from the very outset - and, above all, grow profits. Rather than covering individual Internet marketing tools in isolation, they show how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. Readers learn how to use metrics and data analysis far more effectively to inform adjustments in both long-term strategy and short-term tactics. Along the way, the authors offer new solutions to challenges discussed in no other book - including the challenges of marketing, advertising, and pricing when Google flattens all channels and geographies into a single gigantic marketplace |
| case study on search engine: Digital Business and Electronic Commerce Bernd W. Wirtz, |
| case study on search engine: Strategic International Management Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes, 2015-01-27 A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. |
| case study on search engine: Global Strategic Management Jedrzej George Frynas, Kamel Mellahi, 2015 Emphasising the essential techniques of business best practices, this title offers thorough analysis and discussions on concepts such as environmental analysis, strategy development and strategy implementation. |
| case study on search engine: World trends in freedom of expression and media development Gagliardone, Iginio (UNESCO), Gal, Danit (UNESCO), Alves Pinto, Thiago (UNESCO), Martinez Sainz, Gabriela (UNESCO), 2015-11-02 This publication offers a groundbreaking look at recent evolutions in media freedom, independence, pluralism and journalist safety. These areas are explored in depth in each region and with respect to gender and global media. The overarching trend observed throughout the study is one of disruption brought on by technology and to a lesser extent the global economic crisis, with mixed results for freedom of expression and media development. World Trends in Freedom of Expression and Media Development is a key resource for governments, the media, academia, the private sector and civil society, and is an essential read for anyone interested in the contemporary media environment. |
| case study on search engine: The Complete Guide to Google Advertising Bruce Cameron Brown, 2007 Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product. There are tremendous opportunities on the Internet and money to be made using Google. Through this book you will learn the secrets of working with Google without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits. In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. |
| case study on search engine: Reputation Matters Tracey Walker, 2013-07-01 Reputation matters more than ever in our connected global economy. Intangible but invaluable, a good reputation has the capacity to enhance business and competitive advantage. Conversely, reputation damage can negatively impact earnings, profitability, market share and recruitment and retention. Reputation risk management is, therefore, a concern that every business needs to prioritise. Written by Tracey Walker, partner of national law firm Simpson Grierson, this book is a practical guide for New Zealand lawyers in private practice, corporate counsel, communications managers and public relations practitioners. It explains legal issues relating to reputation management and protection, covers key aspects of the law and corporate communication, and provides tips on how to avoid communication pitfalls to minimise legal risk. |
| case study on search engine: Understanding Digital Literacies Rodney H. Jones, Christoph A. Hafner, 2021-07-04 Understanding Digital Literacies Second Edition provides an accessible and timely introduction to new media literacies. This book equips students with the theoretical and analytical tools with which to explore the linguistic dimensions and social impact of a range of digital literacy practices. Each chapter in the volume covers a different topic, presenting an overview of the major concepts, issues, problems, and debates surrounding it, while also encouraging students to reflect on and critically evaluate their own language and communication practices. Features of the second edition include: • expanded coverage of a diverse range of digital media practices that now includes Instagram, Snapchat, TikTok, Tinder, and WhatsApp; • two entirely new chapters on mobility and materiality, and surveillance and privacy; • updated activities in each chapter which engage students in reflecting on and analysing their own media use; • e-resources featuring a glossary of key terms and supplementary material for each chapter, including additional activities and links to useful websites, articles, and videos. This book is an essential textbook for undergraduate and postgraduate students studying courses in new media and digital literacies. |
| case study on search engine: Personalization Techniques and Recommender Systems Gulden Uchyigit, Matthew Y. Ma, 2008 The phenomenal growth of the Internet has resulted in huge amounts of online information, a situation that is overwhelming to the end users. To overcome this problem, personalization technologies have been extensively employed.The book is the first of its kind, representing research efforts in the diversity of personalization and recommendation techniques. These include user modeling, content, collaborative, hybrid and knowledge-based recommender systems. It presents theoretic research in the context of various applications from mobile information access, marketing and sales and web services, to library and personalized TV recommendation systems.This volume will serve as a basis to researchers who wish to learn more in the field of recommender systems, and also to those intending to deploy advanced personalization techniques in their systems. |
| case study on search engine: Research Handbook on EU Internet Law Andrej Savin, Jan Trzaskowski, 2023-10-06 The Internet has brought about unprecedented changes to modern life, creating a connected society but also radically opening up the question of how to design and apply legal rules in a digital world. This thoroughly revised second edition provides an updated exploration of the latest developments and controversies in European Internet law. |
| case study on search engine: Understanding Online Advertising Cybellium, Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com |
| case study on search engine: Buyer's Guide on Choosing the Right Search Engine Marketing Agencies & Tools Jeev Trika, 2010-07-13 In today’s business world, your success relies directly upon your ability to make your mark online. An effective website is one that can sell your products or services 24 hours a day, 7 days a week. Many businesses turn to online marketing experts to help them navigate the choppy waters of online marketing. Web service providers can help make your website the “go to” resource for your — but how do you know who to hire? Online marketing providers come in many different price categories and levels of competency. Without doing your due diligence, you’ll end up placing the viability of your company’s website in the wrong hands. In this book, SEO services expert Jeev Trika will walk you through multiple categories of of search engine marketing that your business will need in order to have an effective presence online. Each chapter looks at an industry in depth and shows you what to look for in an excellent service provider or software package. The categories covered include of: search engine optimization, pay per click management services, link building, content services, social media, landing page optimization, video SEO, affiliate marketing, local SEO, mobile optimization, virtual spokesperson, site audit services, hosting, training programs, PSD to HTML conversion services, press release distribution services, SEO shopping cart software, PPC bid management software, email marketing services, web analytics software, and marketing automation software. In each chapter, you’ll learn the basics of each service or software and see real world examples of how actual customers have been helped by professionals in the field. Armed with this information, you’ll be able to confidently hire and work with a web services professional or company to get your website where it needs to be. |
| case study on search engine: Web Searching and Mining Debajyoti Mukhopadhyay, 2018-12-12 This book presents the basics of search engines and their components. It introduces, for the first time, the concept of Cellular Automata in Web technology and discusses the prerequisites of Cellular Automata. In today’s world, searching data from the World Wide Web is a common phenomenon for virtually everyone. It is also a fact that searching the tremendous amount of data from the Internet is a mammoth task – and handling the data after retrieval is even more challenging. In this context, it is important to understand the need for space efficiency in data storage. Though Cellular Automata has been utilized earlier in many fields, in this book the authors experiment with employing its strong mathematical model to address some critical issues in the field of Web Mining. |
| case study on search engine: A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition David Michaelson, Don W. Stacks, 2017-01-24 Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures. |
| case study on search engine: Search Engine Optimization Andreas Veglis, Dimitrios Giomelakis, 2021-02-24 This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research. |
| case study on search engine: Network Programming in .NET Fiach Reid, 2004-07-01 The purpose of this book is to provide tools to design and implement network-orientated applications in .NET. It is also a guide for software designers to choose the best and most efficient way to implement mission critical solutions. The book addresses real-world issues facing professional developers, such as using third-party components as opposed in-house development. It differentiates itself from existing .NET publications because it is aimed at experienced professionals and concentrates on practical, ready-to-use information. The book is written in two languages C# and VB.NET, and covers never-before published information on Telephony in .NET and packet-level networking. This is the second book in the Digital Press Software Development Series. Coverage of lower level protocols allows implementation of performance-centric applications Demonstrates the feasibility of developing telephony solutions in-house rather than outsourcing Written in VB.NET and C# to assist readers working in either language Coverage of Email, FTP and the WWW allows implementation of applications in all three areas |
| case study on search engine: Frameworks, Methodologies, and Tools for Developing Rich Internet Applications Alor-Hernández, Giner, 2014-09-30 Technological advances in the field of IT lead to the creation of new programs intended to merge the advantages of desktop-based programs with the advantages of Web-based programs in order to increase user accessibility and provide effective computer performance. Frameworks, Methodologies, and Tools for Developing Rich Internet Applications presents current research and analysis on the use of JavaScript and software development to establish new programs intended for the Web. With an in-depth look at computer and Web programming, this publication emphasizes the benefits and dynamic qualities of these emerging technologies. This book is an essential reference source for academicians, researchers, students, practitioners, and professionals interested in understanding and applying the advances in the combined fields of Web engineering and desktop programming in order to increase computer users visual experience and interactivity. |
| case study on search engine: International Negotiation in China and India R. Kumar, V. Worm, 2011-11-22 Negotiation is an important managerial skill. The ability to negotiate across cultures becomes even more challenging due to differences in institutional practices. This book explores how the institutional environment in India and China shapes their negotiating behaviour. |
| case study on search engine: Harnessing the Power of Google Christopher C. Brown, 2017-06-09 This informative and practical book teaches how to get better and faster results from Internet searches and methods for maximizing the potential of the world's most popular search engine. Mastering Internet research skills is a must for today's information professionals and LIS students, as well as for educators and all high school and college students. But without specific instruction in how to conduct online research, people are destined to waste time in their Internet queries or to come up emptyhanded when the information they're seeking is, in fact, available. Harnessing the Power of Google: What Every Researcher Should Know offers simple strategies that streamline research and improve anyone's search results. It will specifically benefit information professionals, students, and academic researchers in disciplines like international studies, political science, and statistical research. Illustrated with helpful screen shots, this handbook will be an often-consulted desk reference and can serve as a workshop guide or supplementary reading in courses on online research skills. The book starts with a review of general guidelines for searching that covers topics like the difference between primary and secondary sources, determining authority, citing sources, indexing, and ranking before addressing Google's power-searching features, such as the ability to search by top-level Internet domain or file type. The book describes the history of information access over the past century, culminating in today's digital information archives and how Google now augments—not replaces—what libraries provide. The three Google interfaces that together comprise a powerful toolkit are covered in detail: Google Web for finding primary source materials; Google Scholar for full text searching of scholarly, peer-reviewed material; and Google Books for searching the full text of a very high percentage of books. |
| case study on search engine: Get Up To Speed with Online Marketing Jon Reed, 2012-09-26 ONLINE MARKETING – CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT? Traditional advertising doesn’t always work these days – and it’s expensive. People screen out TV ads, magazine ads, and billboards. Instead they’re spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that’s online. This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including: Websites Search engine marketing Email marketing Blogging Podcasts Online video Social networks e.g. Facebook and MySpace Virtual worlds e.g. Second Life Social bookmarking It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free! |
| case study on search engine: Semantic Web for Business: Cases and Applications Garcia, Roberto, 2008-10-31 This book provides simple costs and benefits analysis showing that the Semantic Web is prepared for e-business--Provided by publisher. |
| case study on search engine: Search Engines for Children Tatiana Gossen, 2016-01-14 The doctoral thesis of Tatiana Gossen formulates criteria and guidelines on how to design the user interfaces of search engines for children. In her work, the author identifies the conceptual challenges based on own and previous user studies and addresses the changing characteristics of the users by providing a means of adaptation. Additionally, a novel type of search result visualisation for children with cartoon style characters is developed taking children’s preference for visual information into account. |
| case study on search engine: Managing Technological Innovation Frederick Betz, 2011-02-22 Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy. It also presents information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Also included is a wider discussion of how science and technology interact with the global economy. |
| case study on search engine: Fostering freedom online: the role of Internet intermediaries MacKinnon, Rebecca, Hickok, Elonnai, Bar, Allon, Lim, Hae-in, 2015-01-29 Internet intermediaries play a unique role in linking authors of content and audiences. They may either protect or jeopardize end user rights to free expression, given their role in capturing, storing, searching, sharing, transferring and processing large amount of information, data and user-generated content. This research aims to identify principles for good practices and processes that are consistent with international standards for free expression that Internet intermediaries may follow in order to protect the human rights of end users online. |
| case study on search engine: Web Information Systems -- WISE 2004 Xiaofang Zhou, Stanley Su, Mike P. Papazoglou, Maria E. Orlowska, Keith G. Jeffery, 2004-11-01 We have described the development of a new micro-payment system, NetPay, f- turing different ways of managing electronic money, or e-coins. NetPay provides an off-line, anonymous protocol that supports high-volume, low-cost electronic trans- tions over the Internet. We developed three kinds of e-wallets to manage coins in a NetPay-based system: a sever-side e-wallet allowing multiple computer access to- coins; a client-side e-wallet allowing customer PC management of the e-coins, and a cookie-based e-wallet cache to improve performance of the client-side e-wallet c- munication overhead. Experiences to date with NetPay prototypes have demonstrated it provides an effective micro-payment strategy and customers welcome the ability to manage their electronic coins in different ways. References 1. Dai, X. and Lo, B.: NetPay – An Efficient Protocol for Micropayments on the WWW. Fifth Australian World Wide Web Conference, Australia (1999) 2. Dai, X., Grundy, J. and Lo, B.: Comparing and contrasting micro-payment models for- commerce systems, International Conferences of Info-tech and Info-net (ICII), China (2001) 3. Dai, X., Grundy, J.: Architecture of a Micro-Payment System for Thin-Client Web App- cations. In Proceedings of the 2002 International Conference on Internet Computing, Las Vegas, CSREA Press, June 24-27, 444--450 4. Dai, X. and Grundy J.: “Customer Perception of a Thin-client Micro-payment System Issues and Experiences”, Journal of End User Computing, 15(4), pp 62-77, (2003). |
| case study on search engine: Web Technologies Research and Development - APWeb 2005 Yanchun Zhang, Katsumi Tanaka, Jeffrey Xu Yu, Shan Wang, Minglu Li, 2005-04-01 This volume contains papers selected for presentation at the 7th Asia Pacific Conference on Web Technology (APWeb 2005), which was held in Shanghai, China during March 29–April 1, 2005. APWeb is an international conference series on WWW technologies and is the primary forum for researchers and practitioners from both academia and industry to exchange knowledge on WWW-related technologies and new advanced applications. APWeb 2005 received 420 submissions from 21 countries and regions worldwide, including China, Korea, Australia, Japan, Taiwan, France, UK, Canada, USA, India, Hong Kong, Brazil, Germany, Thailand, Singapore, Turkey, Spain, Greece, Belgium, New Zealand, and UAE. After a thorough review process for each submission by the Program Committee members and expert reviewers recommended by PC members, APWeb 2005 accepted 71 regular research papers (acceptance ratio 16.9%) and 22 short papers (acceptance ratio 5.2%). This volume also includes 6 keynote papers and 11 invited demo papers. The keynote lectures were given by six leading experts: Prof. Ah Chung Tsoi (Australia Research Council), Prof. Zhiyong Liu (National Nature Science Foundation of China), Prof. John Mylopoulos (University of Toronto), Prof. Ramamohanarao (Rao) Kotagiri (University of Melbourne), Prof. Calton Pu (Georgia Tech), and Prof. Zhiwei Xu (Chinese Academy of Sciences). |
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