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| case study on coca-cola: Proceedings of the 1996 Multicultural Marketing Conference Pravat K. Choudhury, 2015-05-19 This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. |
| case study on coca-cola: Inside Coca-Cola Neville Isdell, David Beasley, 2011-10-25 The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken the pause that refreshes. It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success. |
| case study on coca-cola: Counter-Cola Amanda Ciafone, 2019-05-28 Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits. |
| case study on coca-cola: Citizen Coke: The Making of Coca-Cola Capitalism Bartow J. Elmore, 2014-11-03 Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present. —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health. |
| case study on coca-cola: International Business Strategy Alain Verbeke, 2013-03-07 Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources. |
| case study on coca-cola: Business Ethics and Corporate Governance Fernando A.C., 2010-09 |
| case study on coca-cola: Design to Grow David Butler, Linda Tischler, 2016-02-23 Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions-- |
| case study on coca-cola: Experiential Marketing Wided Batat, 2020-12-27 Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors, from technology, consumer goods, and B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA, The New York Times, Pfizer, and Amtrak, the reader will learn and practice the experiential marketing tools and strategies through these examples. Expert testimonials, practical applied exercises, and the author’s online videos provide both theoretical foundations and concrete application. This is a must-read for advanced undergraduate and postgraduate Marketing and Customer Experience students and an excellent teaching resource. It should also be of great use to practitioners – particularly those studying for professional qualifications – who are interested in learning experiential marketing strategies and developing knowledge about the way big brands in different sectors are designing the customer experience online and offline. Online material includes lecture slides, a test bank of questions, an instructor’s manual, and explanatory videos. |
| case study on coca-cola: For God, Country, and Coca-Cola Mark Pendergrast, 2000-03-17 An illustrated history of the Coca-Cola soft drink company. |
| case study on coca-cola: Market Entry in China Christiane Prange, 2016-05-14 This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players. |
| case study on coca-cola: Risk Issues and Crisis Management in Public Relations Michael Regester, Judy Larkin, 2008 [First published in 1997 as Risk Issues and Crisis Management.]. |
| case study on coca-cola: Recycling Reconsidered Samantha Macbride, 2011-12-09 How the success and popularity of recycling has diverted attention from the steep environmental costs of manufacturing the goods we consume and discard. Recycling is widely celebrated as an environmental success story. The accomplishments of the recycling movement can be seen in municipal practice, a thriving private recycling industry, and widespread public support and participation. In the United States, more people recycle than vote. But, as Samantha MacBride points out in this book, the goals of recycling—saving the earth (and trees), conserving resources, and greening the economy—are still far from being realized. The vast majority of solid wastes are still burned or buried. MacBride argues that, since the emergence of the recycling movement in 1970, manufacturers of products that end up in waste have successfully prevented the implementation of more onerous, yet far more effective, forms of sustainable waste policy. Recycling as we know it today generates the illusion of progress while allowing industry to maintain the status quo and place responsibility on consumers and local government. MacBride offers a series of case studies in recycling that pose provocative questions about whether the current ways we deal with waste are really the best ways to bring about real sustainability and environmental justice. She does not aim to debunk or discourage recycling but to help us think beyond recycling as it is today. |
| case study on coca-cola: Storytelling with Data Cole Nussbaumer Knaflic, 2015-10-09 Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it! |
| case study on coca-cola: Taste of Home Mediterranean Made Easy Editors at Taste of Home, 2020-01-07 325 light & lively dishes that bring color, flavor and flair to your table. It’s never been so simple to set the table with light, refreshing foods as it is with the all-new cookbook Taste of Home Mediterranean Made Easy. Discover how easy it is to eat well with fresh, vibrant meals loaded with flavor—all without taxing your time in the kitchen. Common ingredients, familiar cooking methods and step-by-step instructions add fast new flair to your weeknight menus. These 325 recipes are shared by today’s family cooks who have happily adopted this light and lively Mediterranean cuisine in their own homes. CHAPTERS Mezze, Tapas & Small Plates Salads, Soups & Breads Cheese & Eggs Pasta, Rice & Grains Vegetables & Legumes Beef & Lamb Poultry & Pork Fish & Seafood Sweets Bonus: Yia Yia’s Favorites |
| case study on coca-cola: Between Marx and Coca-Cola Axel Schildt, Detlef Siegfried, 2006 In the 1960s and 70s, a new youth consciousness emerged in Western Europe which gave this period its distinct character. This volume demonstrates how international developments fused with national traditions, producing specific youth cultures that became leading trendsetters of emergent post-industrial Western societies. |
| case study on coca-cola: Culture's Consequences Geert Hofstede, 2001 'The publication of this second edition of Culture's Consequences marks an important moment in the field of cross-cultural studies . Hofstede's framework for understanding national differences has been one of the most influential and widely used frameworks in cross-cultural business studies, in the past ten years' - Australian Journal of Management |
| case study on coca-cola: Diversity within Diversity Management Andri Georgiadou, Maria Alejandra Gonzalez-Perez, Miguel R. Olivas-Luján, 2019-05-07 This edited collection of case studies from around the globe, seeks to shed light on existing practicesdisseminating the value of diversity, whilst opening the road toward a wider perspective on its definitions. The contributors provide a critical reflection of the current discourse on different types of diversity around the world. |
| case study on coca-cola: The Fourth Industrial Revolution Klaus Schwab, 2017-01-03 World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress. |
| case study on coca-cola: The Real Thing Nantoo Banerjee, 2009 About Coca-cola, the soft drink giant's troubled business expansion in India, between January 1991 and May 2004. |
| case study on coca-cola: Mergers, Acquisitions, and Corporate Restructurings Patrick A. Gaughan, 2007-12-10 Modern restructuring techniques for a global business landscape Corporate restructurings are an indispensable tool in building a new generation of re-engineered companies with the power and resources to compete on a global playing field. Written from a practical and historical perspective, Mergers, Acquisitions, and Corporate Restructurings, Fourth Edition carefully analyzes the strategies and motives that inspire M&As, the laws and rules that govern the field, as well as the offensive and defensive techniques of hostile acquisitions. In this thoroughly revised Fourth Edition, author and business valuation expert Patrick Gaughan provides a fresh perspective on M&As in today's global business landscape, and how your company can reap the benefits from the various forms of restructurings available. Packed with the most up-to-date research, graphs, and case studies, Mergers, Acquisitions, and Corporate Restructurings, Fourth Edition explores: * Recent takeover trends including the role of private equity firms and hedge funds * Most effective offensive and defensive tactics in hostile bids * A review of the effect of shareholder wealth on a variety of takeover actions * Modern, historical, and global perspectives on the field * The various forms of downsizing including divestitures, spinoffs, and equity carve-outs * Bankruptcy as an effective restructuring technique * Latest developments in corporate governance * Pros and cons of joint ventures and strategic alliances * Primary methods used to value public and private companies |
| case study on coca-cola: Guideline: Sugars Intake for Adults and Children World Health Organization, 2015-03-31 This guideline provides updated global, evidence-informed recommendations on the intake of free sugars to reduce the risk of NCDs in adults and children, with a particular focus on the prevention and control of unhealthy weight gain and dental caries. The recommendations in this guideline can be used by policy-makers and programme managers to assess current intake levels of free sugars in their countries relative to a benchmark. They can also be used to develop measures to decrease intake of free sugars, where necessary, through a range of public health interventions. Examples of such interventions and measures that are already being implemented by countries include food and nutrition labelling, consumer education, regulation of marketing of food and non-alcoholic beverages that are high in free sugars, and fiscal policies targeting foods and beverages that are high in free sugars. This guideline should be used in conjunction with other nutrient guidelines and dietary goals, in particular those related to fats and fatty acids (including saturated fatty acids and trans-fatty acids), to guide development of effective public health nutrition policies and programmes to promote a healthy diet. |
| case study on coca-cola: Beloved Brands Graham Robertson, 2018-01-06 Beloved Brands is a book every CMO or would-be CMO should read. Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book. Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential. |
| case study on coca-cola: Managing Communications in a Crisis Peter Ruff, Khalid Aziz, 2003 A comprehensive, practical handbook outlining how to prepare for a crisis (in terms of media and stakeholder relations) and what to do if and when one hits. |
| case study on coca-cola: Corporate Governance Bob Tricker, 2012 |
| case study on coca-cola: Refreshing Pauses Henry J. Frundt, 1987-10-05 While the crisis in Central America is receiving attention from scholars in a variety of disciplines, few works have focused on the role of nongovernment organizations in reducing levels of violence in that region. This remarkable case study examines the resilient struggle by workers at the Guatemala Coca-Cola bottling plant from 1976-1986, and documents why this union was able to survive within a repressed government to become a key factor in stimulating a larger independent labor movement in the country. Scholars of political sociology, labor studies, and the governments and politics of Central America will do well to read this volume. |
| case study on coca-cola: The Other Guy Blinked Roger Enrico, Jesse Kornbluth, 1986 The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead. |
| case study on coca-cola: Global Supply Chain and Operations Management Dmitry Ivanov, Alexander Tsipoulanidis, Jörn Schönberger, 2018-09-26 The second edition of this textbook comprehensively discusses global supply-chain and operations management, combining value creation networks and interacting processes. It focuses on the operational roles in the networks and presents the quantitative and organizational methods needed to plan and control the material, information and financial flows in the supply chain. Each chapter starts with an introductory case study, and numerous examples from various industries and services help to illustrate the key concepts. The book explains how to design operations and supply networks and how to incorporate suppliers and customers. It also examines matching supply and demand, which is a core aspect of tactical planning, before turning to the allocation of resources for fulfilling customer demands. This second edition features three new chapters: “Supply Chain Risk Management and Resilience”, “Digital Supply Chain, Smart Operations, and Industry 4.0”, and “Pricing and Revenue-Oriented Capacity Allocation”. These new chapters provide the structured knowledge on the principles, models, and technologies for managing the supply-chain risks and improving supply-chain and operations performance with the help of digital technologies such as Industry 4.0, additive manufacturing, Internet-of-Things, advanced optimization methods and predictive analytics. The existing chapters have been updated and new case studies have been included. In addition, the preface provides guidelines for instructors on how to use the material for different courses in supply-chain and operations management and at different educational levels, such as general undergraduate, specialized undergraduate, and graduate courses. The companion website www.global-supply-chain-management.de has also been updated accordingly. In addition, the book is now supported by e-manuals for supply-chain and operations simulation and optimization in AnyLogic and anyLogistix. Providing readers with a working knowledge of global supply-chain and operations management, with a focus on bridging the gap between theory and practice, this textbook can be used in core, special and advanced classes. It is intended for broad range of students and professionals involved in supply-chain and operations management. |
| case study on coca-cola: Smart Business Networks Peter H.M. Vervest, Eric van Heck, Ken Preiss, Louis-Francois Pau, 2005-12-14 Scientists from management and strategy, information systems, engineering and telecommunications have discussed a novel concept: Smart Business Networks. They see the future as a developing web of people and organizations, bound together in a dynamic and unpredictable way, creating smart outcomes from quickly (re-)configuring links between actors. The question is: What should be done to make the outcomes of such a network 'smart', that is, just a little better than that of your competitor? More agile, with less pain, with more return to all the members of the network, now and over time? The technical answer is to create a 'business operating system' that should run business processes on different organisational platforms. Business processes would become portable: The end-to-end management of processes running across many different organizations in many different forms would become possible. This book presents you the outcomes of an energizing and new direction in management science. |
| case study on coca-cola: Soda Politics Marion Nestle, 2015-09-07 Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as refreshing, tasty, crisp, and the real thing, sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. But Soda Politics does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact--for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems. |
| case study on coca-cola: The Bond King Mary Childs, 2022-03-15 From the host of NPR’s Planet Money, the deeply-investigated story of how one visionary, dogged investor changed American finance forever. Before Bill Gross was known among investors as the Bond King, he was a gambler. In 1966, a fresh college grad, he went to Vegas armed with his net worth ($200) and a knack for counting cards. $10,000 and countless casino bans later, he was hooked: so he enrolled in business school. The Bond King is the story of how that whiz kid made American finance his casino. Over the course of decades, Bill Gross turned the sleepy bond market into a destabilized game of high risk, high reward; founded Pimco, one of today’s most powerful, secretive, and cutthroat investment firms; helped to reshape our financial system in the aftermath of the Great Recession—to his own advantage; and gained legions of admirers, and enemies, along the way. Like every American antihero, his ambition would also be his undoing. To understand the winners and losers of today’s money game, journalist Mary Childs argues, is to understand the bond market—and to understand the bond market is to understand the Bond King. |
| case study on coca-cola: Heinemann Business Studies for AS Level David J. Browne, 2001 Designed specifically for first-year A-Level students, this work aims to help students make the often difficult transition from GCSE to A-level work. It should show how to evaluate and be critical. Improve your grade and what the examiner is looking for sections are included. |
| case study on coca-cola: State of The Global Workplace Gallup, 2017-12-19 Only 15% of employees worldwide are engaged at work. This represents a major barrier to productivity for organizations everywhere – and suggests a staggering waste of human potential. Why is this engagement number so low? There are many reasons — but resistance to rapid change is a big one, Gallup’s research and experience have discovered. In particular, organizations have been slow to adapt to breakneck changes produced by information technology, globalization of markets for products and labor, the rise of the gig economy, and younger workers’ unique demands. Gallup’s 2017 State of the Global Workplace offers analytics and advice for organizational leaders in countries and regions around the globe who are trying to manage amid this rapid change. Grounded in decades of Gallup research and consulting worldwide -- and millions of interviews -- the report advises that leaders improve productivity by becoming far more employee-centered; build strengths-based organizations to unleash workers’ potential; and hire great managers to implement the positive change their organizations need not only to survive – but to thrive. |
| case study on coca-cola: Strategizing Continuous Delivery in the Cloud Garima Bajpai, Thomas Schuetz, 2023-08-18 Discover various cloud services alongside modern software development practices and tools with the guidance of two industry leaders in DevOps Purchase of the print or Kindle book includes a free PDF eBook Key Features Modernize continuous delivery in the cloud with strategic goals and objectives Master continuous delivery with the right tools, applications, and use cases Perform multi-cluster and multi-cloud deployments efficiently Book DescriptionMany organizations are embracing cloud technology to remain competitive, but implementing and adopting development processes while modernizing a cloud-based ecosystem can be challenging. Strategizing Continuous Delivery in Cloud helps you modernize continuous delivery and achieve infrastructure-application convergence in the cloud. You’ll learn the differences between cloud-based and traditional delivery approaches and develop a tailored strategy. You’ll discover how to secure your cloud delivery environment, ensure software security, run different test types, and test in the pre-production and production stages. You’ll also get to grips with the prerequisites for onboarding cloud-based continuous delivery for organizational and technical aspects. Then, you’ll explore key aspects of readiness to overcome core challenges in your cloud journey, including GitOps, progressive delivery controllers, feature flagging, differences between cloud-based and traditional tools, and implementing cloud chaos engineering. By the end of this book, you’ll be well-equipped to select the right cloud environment and technologies for CD and be able to explore techniques for implementing CD in the cloud.What you will learn Uncover the foundation for modernizing continuous delivery and prepare for continuous delivery in cloud Build fast, efficient, secure, and interoperable software for real-world results Understand end-to-end continuous delivery for multi-cloud, hybrid, and on-premise Set up and scale continuous delivery in the cloud for maximum return Implement cost optimization for continuous delivery in the cloud Discover trends and advancements in CD with cloud-native technologies Who this book is forThis book is for developers, site reliability engineers, DevOps architects, and engineers looking to strategize, plan, and implement continuous delivery in the cloud. You must have a basic understanding of CI/CD concepts and be familiar with cloud ecosystem, DevOps, or CI/CD pipelines. |
| case study on coca-cola: Corporate Social Responsibility and Civil Society in India Nandini Deo, 2024-09-10 Corporate social responsibility (CSR) or billionaire philanthropy is like a Rorschach test – the same act can look very different depending on how we understand its intentions and its consequences. In this book the author examines the politics of CSR in India to assess its ability to advance inclusive and sustainable development. The focus is on how CSR is remaking the practices and agendas of civic organizations that are being encouraged to collaborate with business to advance equality and prosperity. Civil society organizations (CSOs) and corporations have a history of hostility to each other. According to CSO workers, businesses selfishly exploit workers, despoil natural resources, and distort democracy to serve their own profit-making ends. According to business executives, CSOs are hopelessly naïve, inefficient, and interfere in the market in ways that reduce economic growth. And yet, in the past decade more and more CSOs and businesses are collaborating in new ways. Individuals from both sectors are setting up social impact enterprises, and social investing funds are increasing. The more traditional forms of corporate-CSO collaboration have expanded as more funds are flowing from business to the social sector. The divide between the corporate sector and civil society seems to be narrowing. Why is this happening and what are its consequences? This book examines these trends in India, where since 2013 the state has mandated co-operation between the largest firms and NGOs in pursuit of inclusive and sustainable development. This book offers evidence that CSR is unlikely to contribute to inclusive and sustainable development. By claiming to be “helpers” corporations are able to silence their critics and thus avoid making the deeper shifts in business models needed in order to create a more just and sustainable society. |
| case study on coca-cola: Economics of Business Environment Dr.H. Harisha, Dr.M. Vishwas, |
| case study on coca-cola: Advanced Business David Needham, Robert Dransfield, 2000 Everything you need to cover the compulsory units of the AVCE specification can be found in the student-friendly textbook. The Tutor's Resource File contains all the extra materials, ideas and support to get the very best from your students. |
| case study on coca-cola: The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries Bahaaeddin Alareeni, Allam Hamdan, Islam Elgedawy, 2021-03-12 This book introduces the students, researchers and practitioners into the subject and enabling technologies and applications pertaining to of technology, entrepreneurship and business development through research articles, case studies etc. It is primarily intended for academic purposes for learners of computer Science, management, accounting and information systems disciplines, economics,- entrepreneurship. Publishing chapters in the book is new innovative idea to spread the book in the Middle East and Arab countries and make the book achieve more sales. As many students in all levels, graduates and undergraduates in addition to research, professionals are not able to get sufficient resources because of the language concern. |
| case study on coca-cola: The Coke Machine Michael Blanding, 2011-09-06 The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there. Ever since its I'd like to teach the world to sing commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and Coca-Cola the world's second- most recognized word after hello. However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet. Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including: ? Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads ? How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools ? The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated ? That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed. COKE is a registered trademark of The Coca-Cola Company. This book is not authorized by or endorsed by The Coca-Cola Company. |
| case study on coca-cola: Revolutionizing Supply Chains Through Digital Transformation Benatiya Andaloussi, Manal, 2024-11-08 In the modern business landscape, the confluence of digital technologies with supply chain management (SCM) has ushered in an era of unprecedented change and opportunity. The concept of SCM, once rooted in traditional logistics and operational efficiency, has evolved into a sophisticated, technology-driven discipline. It is essential to leverage advanced tools to optimize supply chain processes, enhance transparency, and drive more informed decision-making. These innovations not only improve efficiency but also offer businesses a competitive edge in an increasingly complex global market. Revolutionizing Supply Chains Through Digital Transformation offers a comprehensive examination of how digital innovations are not only transforming supply chains but are also fundamentally redefining the value creation process across industries. It delves into the integration of technologies reshaping the way businesses manage their supply chains. Covering topics such as 5G technology, decarbonized transportation, and waste management, this book is an excellent resource for academicians, researchers, supply chain and operations management professionals, executives, managers, decision makers, and graduate and postgraduate students. |
| case study on coca-cola: The Fundamentals of Interactive Design Michael Salmond, Gavin Ambrose, 2015-01-29 This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts. The Fundamentals of Interactive Design takes you step by step through each stage of the creative process – from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future. |
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