| case study on product: Case Studies in Food Product Development M Earle, R Earle, 2007-12-18 New product development is vital for the future of the food industry. Many books have been written on NPD theory over the last 40 years, but much can still be learnt by studying actual experiences of NPD. Case studies in food product development describes specific NPD projects in a variety of industries internationally and also records overall comments, written by the very people who have completed the projects.Part one outlines new product development in the food industry and part two views product development strategy and management in different companies and organisations. Parts three, four and five are twelve case studies on respectively the product development process, technological development, consumer and market research. Part six considers product development in practice and the final chapter demonstrates how product developers are being educated.The case studiers are written by experienced product developers talking openly about experiences with their own products. It is hoped that those faced with similar challenges will gain from these real life experiences.Mary and Dick are also co-authors with Allan Anderson of Food product development, which has achieved international success. Case studies in food product development is a complement and a practical companion to this book. - Describes new product development in a variety of international industries - Outlines new product development in the food industry and views product management and strategy in different organisations - Includes case studies focusing on the product development process, technological development, and consumer and market research |
| case study on product: Case Study Research John Gerring, 2016-12-24 Case Study Research: Principles and Practices provides a general understanding of the case study method as well as specific tools for its successful implementation. These tools are applicable in a variety of fields including anthropology, business and management, communications, economics, education, medicine, political science, psychology, social work, and sociology. Topics include: a survey of case study approaches; a methodologically tractable definition of 'case study'; strategies for case selection, including random sampling and other algorithmic approaches; quantitative and qualitative modes of case study analysis; and problems of internal and external validity. The second edition of this core textbook is designed to be accessible to readers who are new to the subject and is thoroughly revised and updated, incorporating recent research, numerous up-to-date studies and comprehensive lecture slides. |
| case study on product: Case Study Research Peter Swanborn, 2010-06-22 How should case studies be selected? Is case study methodology fundamentally different to that of other methods? What, in fact, is a case? Case Study Research: What, Why and How? is an authoritative and nuanced exploration of the many faces of case-based research methods. As well as the what, how and why, the author also examines the when and which - always with an eye on practical applications to the design, collection, analysis and presentation of the research. Case study methodology can prove a confusing and fragmented topic. In bringing diverse notions of case study research together in one volume and sensitising the reader to the many varying definitions and perceptions of 'case study', this book equips researchers at all levels with the knowledge to make an informed choice of research strategy. |
| case study on product: The Case for Case Studies Jennifer Widner, Michael Woolcock, Daniel Ortega Nieto, 2022-05-26 This book seeks to narrow two gaps: first, between the widespread use of case studies and their frequently 'loose' methodological moorings; and second, between the scholarly community advancing methodological frontiers in case study research and the users of case studies in development policy and practice. It draws on the contributors' collective experience at this nexus, but the underlying issues are more broadly relevant to case study researchers and practitioners in all fields. How does one prepare a rigorous case study? When can causal inferences reasonably be drawn from a single case? When and how can policy-makers reasonably presume that a demonstrably successful intervention in one context might generate similarly impressive outcomes elsewhere, or if massively 'scaled up'? No matter their different starting points – disciplinary base, epistemological orientation, sectoral specialization, or practical concerns – readers will find issues of significance for their own field, and others across the social sciences. This title is also available Open Access. |
| case study on product: Jobs to Be Done Anthony W. Ulwick, 2016-10-25 Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation. |
| case study on product: The Case Study Handbook, Revised Edition William Ellet, 2018-08-28 The guide all MBAs and exec ed students need. If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide. |
| case study on product: Known Mark Schaefer, 2017-01-28 In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age. |
| case study on product: Multiple Case Study Analysis Robert E. Stake, 2013-04-29 Examining situational complexity is a vital part of social and behavioral science research. This engaging text provides an effective process for studying multiple cases--such as sets of teachers, staff development sessions, or clinics operating in different locations--within one complex program. The process also can be used to investigate broadly occurring phenomena without programmatic links, such as leadership or sibling rivalry. Readers learn to design, analyze, and report studies that balance common issues across the group of cases with the unique features and context of each case. Three actual case reports from a transnational early childhood program illustrate the author's approach, and helpful reproducible worksheets facilitate multicase recording and analysis. |
| case study on product: Case Studies in Food Retailing and Distribution John Byrom, Dominic Medway, 2018-11-05 Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of 'real world' scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: - the impact of retail concentration and the ongoing relevance of independent retailing - how social forces impact upon food retailing and consumption - trends in organic food retailing and distribution - discussion of how wellbeing and sustainability have impacted the sector - perspectives on the future of food retailing and distribution This book is a volume in the Consumer Science and Strategic Marketing series. - Addresses business problems in in food retail and distribution - Includes pricing and supply chain management - Discusses food retailing in urban and rural settings - Covers both global distribution and entry in developing nations - Features real-world case studies that demonstrate what does and does not |
| case study on product: Value Chain Marketing Stephanie Hintze, 2014-12-26 Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling. |
| case study on product: Case Study Research in Counselling and Psychotherapy John McLeod, 2010-09-22 Case-based knowledge forms an essential element of the evidence base for counselling and psychotherapy practice. This book provides the reader with a unique introduction to the conceptual and practical tools required to conduct high quality case study research that is grounded in their own therapy practice or training. Drawing on real-life cases at the heart of counselling and psychotherapy practice, John McLeod makes complex debates and concepts engaging and accessible for the trainees and practitioners at all levels, and from all theoretical orientations. Key topics covered in the book include: - the role of case studies in the development of theory, practice and policy in counselling and psychotherapy - strategies for responding to moral and ethical issues in therapy case study research - practical tools for collecting case data - ′how-to-do-it′ guides for carrying out different types of case study - team-based case study research for practitioners and students - questions, issues and challenges that may have been raised for readers through their study. Concrete examples, points for reflection and discussion, and recommendations for further reading will enable readers to use the book as a basis for carrying out their own case investigation. All trainees in counselling, psychotherapy and clinical psychology are required to complete case reports, and this is the only textbook to cover the topic in real depth. The book will also be valuable to people who intend to use existing case studies to inform their practice, and it will help experienced practitioners to generate publishable case reports. |
| case study on product: Case Study Methodology in Business Research Jan Dul, Tony Hak, 2008 A complete guide for how to design and conduct theory-testing and other case studies, this text sets out structures and guidelines that assist students and researchers from a wide range of disciplines to develop their case study research in a consistent and rigorous manner. |
| case study on product: White Papers For Dummies Gordon Graham, 2013-03-20 A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make |
| case study on product: Product Management Case Study Approach Devesh Verma, 2020-07-26 A practical step by step guide to ideating and building a successful Application in this hyper-competitive digital world. The book is structured as per the Product Management Lifecycle and covers the below using a Case Study based approach - 1. Detailed explanation of the Product Management Lifecycle stages 2. Tools and Methodologies Product Managers and Technology Entrepreneurs use at each stage 3. Expected Outcomes and Deliverables from each stage 4. Practical Case-based illustrations to facilitate your understanding of the concepts If you are a budding entrepreneur, a start-up or an organization looking forward to launching a new app, you should follow the approach as described in the book for an all-encompassing and comprehensive app launch! If you are planning to make a career in Digital Product Management, then the book will help you in learning what would otherwise take years of experience! Existing Product Management Professionals launching new Apps or new features in existing Apps can benefit from the process, tools and methodologies described in the book! Technology Consultants looking to make an enticing proposal for their clients or looking for a great execution plan can simply create templates out of the book! |
| case study on product: Watertight Marketing Bryony Thomas, 2013-01-31 Are you wasting your money on marketing? Most businesses are. They’ve got serious profit leaks. So when they run their marketing Taps, revenue simply pours out of a leaky Bucket. Watertight Marketing is no ordinary marketing book. There’s no jargon. And it’s not about the latest over-hyped tactic. This is a book that tackles business fundamentals. It’s the book on marketing that makes all the others make sense. Following the process laid out in this book puts you in control of your business growth. You’ll be able to step off the roller coaster of yo-yo sales results and get your business on a sustainable upward curve. Bryony Thomas has a refreshing style that means the ideas click and stick. She has distilled her wealth of experience into clear action points that you’ll want to tackle today. |
| case study on product: Product Management Case Study Approach - New App Ideation & Launch Devesh Verma, 2020-07-26 A practical step by step guide to conceptualizing and building a successful Application in this hyper-competitive digital world. The book is structured as per the Product Management Lifecycle and covers the below using a Case Study based approach 1. Detailed explanation of the Product Management Lifecycle stages 2. Tools and Methodologies Product Managers and Technology Entrepreneurs use at each stage 3. Expected Outcomes and Deliverables from each stage 4. Practical Case-based illustrations to facilitate your understanding of the concepts If you are a budding entrepreneur, a start-up or an organization looking forward to launching a new app, you should follow the approach as described in the book for an all-encompassing and comprehensive app launch! If you are planning to make a career in Digital Product Management, then the book will help you in learning what would otherwise take years of experience! Existing Product Management Professionals launching new Apps or new features in existing Apps can benefit from the process, tools and methodologies described in the book! Technology Consultants looking to make an enticing proposal for their clients or looking for a great execution plan can simply create templates out of the book! |
| case study on product: Case Studies in Social Work Practice Craig W. LeCroy, 2014-01-14 A practical approach to understanding social work concepts in action that integrates theory and practice In this updated edition of the classic social work text, students and instructors have access to real-world demonstrations of how social work theories and concepts can be applied in practice. The case studies in this book bridge the gap between the classroom and the field by allowing students to discover the when, why, and how of social work principles. Brief but comprehensive topic overviews are brought to life by case studies that apply general theories to the work of social work. Each of the book's nine sections cover an essential area of social work, encompassing the micro, mezzo, and macro levels Highly readable explanations are followed by 3-5 case studies relating theory to the living practice of real social workers Topics include Generalist Practice; Family Therapy, Treatment of Adults; and Diversity Approaching each topic from a variety of different theoretical bases, this essential text allow students to learn by concrete example, experiencing social work concepts as they are applied in the profession today. |
| case study on product: Service Business Development Thomas Fischer, Heiko Gebauer, Elgar Fleisch, 2012-05-24 Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development. |
| case study on product: Case Study Method Roger Gomm, Martyn Hammersley, Peter Foster, 2000-10-17 This is the most comprehensive guide to the current uses and importance of case study methods in social research. The editors bring together key contributions from the field which reflect different interpretations of the purpose and capacity of case study research. The address issues such as: the problem of generalizing from study of a small number of cases; and the role of case study in developing and testing theories. The editors offer in-depth assessments of the main arguments. An annotated bibliography of the literature dealing with case study research makes this an exhaustive and indispensable guide. |
| case study on product: Trader Construction Kit Joel Rubano, 2020-01-02 Trader Construction Kit is a practical guide to developing the skills and techniques employed by professional traders at a bank, hedge fund or financial institution: ? Fundamentally and technically analyzing a market. ? Assessing the volatility and risk characteristics of the market. ? Developing a view, an actionable perspective on the future of price. ? Evaluating directional, spread, option & quantitative trading strategies. ? Weighing the inherent risk and reward in potential positions. ? Efficiently executing trades and managing the resulting exposures. ? New - Data Science & Programming Appendix |
| case study on product: Tall, Tatted, and Tempting Tammy Falkner, 2014-06-30 ***This New Adult book is intended for audiences over the age of 18 due to adult language, sexual content and adult situations*** Kit Logan wants to know my name, but I can't tell him. I can't tell him anything. There are too many people looking for me. He's pretty persuasive, though, and he convinces me to go home with him so he can keep me safe from this harsh city where I find myself. It's not my home. It's his. He belongs. I don't. Logan lives with four brothers in the inner city. Yet I've never felt more safe than I do when I'm with him. I want him. But he won't let me have a darn thing, aside from his friendship, unless I'm willing to tell him my secrets. But they're mine, and I can't share them. Not unless I want them to come and get me. Logan She catches my eye because she's so beautiful she takes my breath. But that's not all that I love about her. I love the way she smells. The way she smiles. The way she plays the guitar is unlike anything I have ever seen. She sleeps in my bed every night, and drives me crazy with her touch. But I can't take what she offers because I need all of her. I need for her to tell me her secrets. I need for her to trust me. From the back of the book: She’s locked up tight. But he might be the key. Logan Reed is tall, tatted and tempting. Kit’s a woman with a mean right hook and a secret. Kit wants a tattoo, but Logan sees more than she intends to share in the drawing of the tat she wants. He sees her in ways no one ever has. Logan’s not disabled; but he hasn’t spoken in eight years. He hasn’t needed to. Until he meets Kit. Logan doesn’t know everything about Kit. Kit doesn’t know anything about herself, until she has to sacrifice all she ever wanted to save what’s most important to him. |
| case study on product: Case Study Research in Software Engineering Per Runeson, Martin Host, Austen Rainer, Bjorn Regnell, 2012-03-07 Based on their own experiences of in-depth case studies of software projects in international corporations, in this book the authors present detailed practical guidelines on the preparation, conduct, design and reporting of case studies of software engineering. This is the first software engineering specific book on the case study research method. |
| case study on product: Use of ecodesign tools and expectations for Product Environmental Footprint: Case study of Nordic textile and IT companies Salo, Hanna, Suikkanen, Johanna, Nissinen, Ari, 2019-09-27 Use of ecodesign tools and expectations for Product Environmental FootprintThe report examines the implementation of ecodesign and green innovations inNordic textile and IT companies. The findings of this report are: 1) The respondents are fairly mature in terms of how they integratedenvironmental sustainability into their operations. Companies are mainlydriven by general willingness but deterred by cost increases. 2) Companies remain focused on technical innovations, whereas functionalinnovations are lagging behind. 3) Ecodesign tools and research and development activities are highly relevantfor promoting innovations. 4) The main tools used are Type I Ecolabels, Life Cycle Assessment and CarbonFootprint. 5) Few respondents are familiar with PEF, but many are interested in it. PEF is predominantly seen as a way to evaluate the accuracy of environmentalproduct claims. |
| case study on product: Rethinking Case Study Research Lesley Bartlett, Frances Vavrus, 2016-11-10 Comparative case studies are an effective qualitative tool for researching the impact of policy and practice in various fields of social research, including education. Developed in response to the inadequacy of traditional case study approaches, comparative case studies are highly effective because of their ability to synthesize information across time and space. In Rethinking Case Study Research: A Comparative Approach, the authors describe, explain, and illustrate the horizontal, vertical, and transversal axes of comparative case studies in order to help readers develop their own comparative case study research designs. In six concise chapters, two experts employ geographically distinct case studies—from Tanzania to Guatemala to the U.S.—to show how this innovative approach applies to the operation of policy and practice across multiple social fields. With examples and activities from anthropology, development studies, and policy studies, this volume is written for researchers, especially graduate students, in the fields of education and the interpretive social sciences. |
| case study on product: Optimal Design of Experiments Peter Goos, Bradley Jones, 2011-06-28 This is an engaging and informative book on the modern practice of experimental design. The authors' writing style is entertaining, the consulting dialogs are extremely enjoyable, and the technical material is presented brilliantly but not overwhelmingly. The book is a joy to read. Everyone who practices or teaches DOE should read this book. - Douglas C. Montgomery, Regents Professor, Department of Industrial Engineering, Arizona State University It's been said: 'Design for the experiment, don't experiment for the design.' This book ably demonstrates this notion by showing how tailor-made, optimal designs can be effectively employed to meet a client's actual needs. It should be required reading for anyone interested in using the design of experiments in industrial settings. —Christopher J. Nachtsheim, Frank A Donaldson Chair in Operations Management, Carlson School of Management, University of Minnesota This book demonstrates the utility of the computer-aided optimal design approach using real industrial examples. These examples address questions such as the following: How can I do screening inexpensively if I have dozens of factors to investigate? What can I do if I have day-to-day variability and I can only perform 3 runs a day? How can I do RSM cost effectively if I have categorical factors? How can I design and analyze experiments when there is a factor that can only be changed a few times over the study? How can I include both ingredients in a mixture and processing factors in the same study? How can I design an experiment if there are many factor combinations that are impossible to run? How can I make sure that a time trend due to warming up of equipment does not affect the conclusions from a study? How can I take into account batch information in when designing experiments involving multiple batches? How can I add runs to a botched experiment to resolve ambiguities? While answering these questions the book also shows how to evaluate and compare designs. This allows researchers to make sensible trade-offs between the cost of experimentation and the amount of information they obtain. |
| case study on product: The Anatomy of the Case Study Gary Thomas, Kevin Myers, 2015-05-20 This sharp, stimulating title provides a structure for thinking about, analysing and designing case study. It explores the historical, theoretical and practical bones of modern case study research, offering to social scientists a framework for understanding and working with this form of inquiry. Using detailed analysis of examples taken from across the social sciences Thomas and Myers set out, and then work through, an intricate typology of case study design to answer questions such as: How is a case study constructed? What are the required, inherent components of case study? Can a coherent structure be applied to this form of inquiry? The book grounds complex theoretical insights in real world research and includes an extended example that has been annotated line by line to take the reader through each step of understanding and conducting research using case study. |
| case study on product: Successful User Experience: Strategies and Roadmaps Elizabeth Rosenzweig, 2015-08-03 Successful User Experience: Strategy and Roadmaps provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 25 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps. After reading this book, you'll understand: - How to bring high-level planning into concrete actionable steps - How Design Thinking relates to creating a good UX - How to set UX Goals for a product or project - How to decide which tool or methodology to use at what point in product lifecycle This book takes UX acceptance as a point of departure, and builds on it with actionable steps and case studies to develop a complete strategy, from the big picture of product design, development and commercialization, to how UX can help create stronger products. This is a must-have book for your complete UX library. - Uses strategic models that focus product design and development - Teaches how to decipher what tool or methodology is right for a given moment, project, or a specific team - Presents tactics on how to understand how to connect the dots between tools, data, and design - Provides actionable steps and case studies that help users develop a complete strategy, from the big picture of product design, development, and commercialization, to how UX can help create stronger products - Case studies in each chapter to aid learning |
| case study on product: Case Study Research for Business Jillian Dawes Farquhar, 2012-02-21 The only case study research textbook written exclusively for students of Business and related disciplines. Using a step-by-step approach, Case Study Research for Business takes you right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting your work. Key features: - Takes a multidisciplinary approach to case study research design by drawing on research philosophies to improve student understanding of these critical research traditions and hence provide firmer theoretical foundations for their research - Coverage of contemporary topics such as research ethics and access - Packed with practical examples from all areas of business - Pedagogical features include vignettes, exercises and ′cases′ which directly relate to business research Case Study Research for Business will prove a valuable resource for undergraduate, postgraduate and research students of business and related disciplines. |
| case study on product: The Case Study Handbook William Ellet, 2007-04-17 If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In The Case Study Handbook, William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book. |
| case study on product: Product and Process Modelling Ian T. Cameron, Rafiqul Gani, 2011-08-16 This book covers the area of product and process modelling via a case study approach. It addresses a wide range of modelling applications with emphasis on modelling methodology and the subsequent in-depth analysis of mathematical models to gain insight via structural aspects of the models. These approaches are put into the context of life cycle modelling, where multiscale and multiform modelling is increasingly prevalent in the 21st century. The book commences with a discussion of modern product and process modelling theory and practice followed by a series of case studies drawn from a variety of process industries. The book builds on the extensive modelling experience of the authors, who have developed models for both research and industrial purposes. It complements existing books by the authors in the modelling area. Those areas include the traditional petroleum and petrochemical industries to biotechnology applications, food, polymer and human health application areas. The book highlights to important nature of modern product and process modelling in the decision making processes across the life cycle. As such it provides an important resource for students, researchers and industrial practitioners. Ian Cameron is Professor in Chemical Engineering at the University of Queensland with teaching, research, and consulting activities in process systems engineering. He has a particular interest in process modelling, dynamic simulation, and the application of functional systems perspectives to risk management, having extensive industrial experience in these areas. He continues to work closely with industry and government on systems approaches to process and risk management issues. He received his BE from the University of New South Wales (Australia) and his PhD from imperial College London. He is a Fellow of IChemE. Rafiqul Gani is a Professor of Systems Design at the Department of Chemical and Biochemical Engineering, Technical University of Denmark, and the director of the Computer Aided Product-Process Engineering Center (CAPEC). His research interests include the development of computer-aided methods and tools for modelling, property estimation and process-product synthesis and design. He received his BSc from Bangladesh University of Engineering and Technology in 1975, and his MSc in 1976 and PhD in 1980 from Imperial College London. He is the editor-in-chief of Computers and Chemical Engineering journal and Fellow of IChemE as well as AIChE. Product and process modelling; a wide range of case studies are covered Structural analysis of model systems; insights into structure and solvability Analysis of future developments; potential directions and significant research and development problems to be addressed |
| case study on product: Build What Matters Ben Foster, Rajesh Nerlikar, 2020-08-28 Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer. Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation. In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs. |
| case study on product: Healthcare Marketing Leigh W. Cellucci, Carla Wiggins, Tracy J. Farnsworth, 2014 Experienced healthcare marketers know that the traditional four Ps of business marketing (product, price, placement, and promotion) don't always translate into the world of healthcare marketing. In this practical guide, the authors address the importance of a different set of Ps (physicians, patients, payers, public, and the presence of politics) for building a solid foundation in healthcare marketing. Topics include: the history of healthcare marketing practices; physician, patient, and hospital interactions; alignment of strategic marketing efforts to the mission, vision, and values of an organization; ethics of healthcare marketing; stakeholders' roles in healthcare marketing; conflict management techniques; and the basics of a healthcare marketing plan. -- |
| case study on product: Eliminate Your Competition Sean O'Shaughnessey, 2018-05-14 Most salespeople lose the deal before they ever get started! It isn't uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople have to beat the preferred competitor by a significant margin just to be considered equivalent. Don't you wish that you could be the preferred vendor in all of your opportunities? Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. To make matters worse, when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory. Typical turnover for a sales department is 10-20%. Many companies see turnover that approaches 40-60%! This turnover costs them 50% of their revenue-generating capability. In any organization that exceeds 25% turnover, the loss of trust with the customer can be astounding as the new salesperson tries to rebuild the entire relationship. In any given quarter dozens or hundreds of companies do not make their forecasted numbers and are dramatically punished by Wall Street. This book will provide the management of a company with a framework to teach their salespeople how to attain their quotas with higher profits. It will also allow salespeople to rise to the top of their organization and be the super-achievers who win awards, trips, bonuses, and respect. In this book, I will show you how to eliminate your competition and maximize your commission. |
| case study on product: Case Study Methodology in Higher Education Baron, Annette, McNeal, Kelly, 2019-06-28 In higher education, case studies can be utilized to have students put themselves into problems faced by a protagonist and, by doing so, address academic or career-related issues. Working through these issues provides students with an opportunity to gain applied perspective and experiences. Professors in higher education who choose this method of teaching require navigational tools to ensure that students achieve stated learning objectives. Case Study Methodology in Higher Education is an essential research publication that focuses on the history and theories relating to case study methodology including techniques for writing case studies and utilizing them in university settings to prepare students for real-life career-related scenarios. This publication features a wide range of topics such as educational leadership, case writing, and teacher education. It is essential for educators, career professionals, higher education faculty, researchers, and students. |
| case study on product: Re-engineering Manufacturing for Sustainability Andrew Y. C. Nee, Bin Song, Soh-Khim Ong, 2013-04-08 This edited volume presents the proceedings of the 20th CIRP LCE Conference, which cover various areas in life cycle engineering such as life cycle design, end-of-life management, manufacturing processes, manufacturing systems, methods and tools for sustainability, social sustainability, supply chain management, remanufacturing, etc. |
| case study on product: EMPOWERED Marty Cagan, 2020-12-03 Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of achieving extraordinary results from ordinary people. Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams-- |
| case study on product: The Everything Guide To Writing Copy Steve Slaunwhite, 2007-06-14 The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces. |
| case study on product: Case Study Research John Gerring, 2007 Aims to provide a general understanding of the case study method as well as specific tools for its successful implementation. It breaks down traditional boundaries between qualitative and quantitative, experimental and nonexperimental, positivist and interpretivist. |
| case study on product: Digital Marketing Excellence Dave Chaffey, PR Smith, 2022-07-22 Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. |
| case study on product: Case Studies in the Wine Industry Cristina Santini, Alessio Cavicchi, 2018-11-27 Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. - Bridges the gap between scholars and practitioners in understanding consumers of wine - Allows scientists and professionals to make the most of R&D outcomes - Advances consumer science research to address business problems in the wine industry |
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Chapter 8: Case Study of Dyson Ltd. - GeographyDigital.com
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CENTER FOR INFORMATION Institute of SYSTEMS RESEARCH
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Case Study: Product Safety Sheets to End-Users Via SAP …
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Technological Benchmarking: A Case Study in Product …
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Case Study - Product Integration using Biztalk Server
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LCA Case study - openLCA
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A-mAb Study Guide - CASSS
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MCG Case Study Product 3 - motionrecruitment.com
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The F/A-18E/F: An Integrated Product Team (IPT) Case Study
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Case Study: Product Identification And Check Metering On
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Case Study Title: - PQRI
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Controlling Product Costing (CO-PC I) - download.ithb.ac.id
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Building Repurchase Intention and Purchase Decision: Brand …
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Nike: An Innovation Journey - Springer
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The Coca-Cola Company Struggles with Ethical Crises
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Ford Case Study - Siemens PLM Software
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The Art of the Launch - Boston Consulting Group
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Q-IWG Web Case Study - ICH
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UNIQLO: A Case Study of a Global Fashion Brand - AABRI
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Production and Operations Management Case Studies - CMSDU
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CASE STUDY - Ansys
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Control Strategy Case Studies - ICH
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MANUFACTURABILITY AND THE PRODUCT DESIGN: CASE …
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Marketing Strategies of Successful Coffee Shop Owners
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From Team to Enterprise: A Case Study of SAFe Adoption
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