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| case study social media posts: Be the Gateway Dan Blank, 2017-03-07 Many people feel the drive to do creative work, but get overwhelmed by the process of connecting with an audience. If you want to share your voice and inspire people with your writing, art, craft, or creative idea, you have to provide your audience a new way of looking at the world, of knowing themselves, and connecting with others |
| case study social media posts: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| case study social media posts: Groundswell, Expanded and Revised Edition Charlene Li, Josh Bernoff, 2011-06-07 Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image. |
| case study social media posts: Contemporary Issues in Social Media Marketing Bikramjit Rishi, Subir Bandyopadhyay, 2017-07-28 In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands. |
| case study social media posts: The Yellow Press, and Gilded Age Journalism Sidney Kobre, 1964 |
| case study social media posts: Social Media Is Bullshit B. J. Mendelson, 2012-09-04 A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of social media first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media success, and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand. |
| case study social media posts: Case Study Research in the Digital Age John R. Gallagher, 2024-03-04 Case Study Research in the Digital Age is an in-depth exploration of the case study method as applied to social media, algorithms, digital networks, artificial intelligence, and online life. By applying and adapting case study theory to digital phenomena, Case Study Research in the Digital Age argues for a fundamental change to the unit of analysis in case study research: the entity. It uses this change as a jumping off point for an overview of case study work as applied to a variety of digital phenomena, including online discussions, social media communities, and artificial intelligence. Written in an accessible way, this book presents a rigorous theoretical discussion of the very definitions of a case study while providing guidance on case study definitions, research design, data collection, analysis, ethics, and case reporting. Case Study Research in the Digital Age can be used by a wide array of scholars, from novice to seasoned case study researchers, as well as a variety of disciplines, including but not limited to anthropology, communication, education, history, information science, psychology, and sociology. |
| case study social media posts: Known Mark Schaefer, 2017-01-28 In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age. |
| case study social media posts: Social Media Risk and the Law Susan Grantham, Mark Pearson, 2021-09-14 Social media has many advantages for professional communication – but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media. It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles. Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise. |
| case study social media posts: Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Management Association, Information Resources, 2021-05-28 Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool. |
| case study social media posts: Artificial Intellligence in Social Media Introbooks, 2020-04-07 Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media platforms, they are generating a huge mass of data. Now the question is, Why should social media be concerned about all this data floating around? The answer to this question is that this 'meta - data' is of great value to social media platforms.One reason is that the social networks can keep themselves relevant with times only if they keep themselves abreast about the needs, wants and choices of the users from multiple geographical locations. Another reason is that they get to monetize this information when they share their platforms with advertisers and marketers. AI is one single solution for both these scenarios. |
| case study social media posts: Eat Your Greens Wiemer Snijders, 2018-09-27 How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour. |
| case study social media posts: Cases on Strategic Social Media Utilization in the Nonprofit Sector Asencio, Hugo, 2015-02-28 Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector. |
| case study social media posts: Stories That Sell Casey Hibbard, 2008-04 The first book on capturing and using customer stories to grow your business or cause. Introduces a proven process for leveraging your current successes into new sales. Learn success-story marketing best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits--Page 4 of cover |
| case study social media posts: Digital Minimalism Cal Newport, 2019-02-05 A New York Times, Wall Street Journal, Publishers Weekly, and USA Today bestseller Newport is making a bid to be the Marie Kondo of technology: someone with an actual plan for helping you realize the digital pursuits that do, and don't, bring value to your life.--Ezra Klein, Vox Minimalism is the art of knowing how much is just enough. Digital minimalism applies this idea to our personal technology. It's the key to living a focused life in an increasingly noisy world. In this timely and enlightening book, the bestselling author of Deep Work introduces a philosophy for technology use that has already improved countless lives. Digital minimalists are all around us. They're the calm, happy people who can hold long conversations without furtive glances at their phones. They can get lost in a good book, a woodworking project, or a leisurely morning run. They can have fun with friends and family without the obsessive urge to document the experience. They stay informed about the news of the day, but don't feel overwhelmed by it. They don't experience fear of missing out because they already know which activities provide them meaning and satisfaction. Now, Newport gives us a name for this quiet movement, and makes a persuasive case for its urgency in our tech-saturated world. Common sense tips, like turning off notifications, or occasional rituals like observing a digital sabbath, don't go far enough in helping us take back control of our technological lives, and attempts to unplug completely are complicated by the demands of family, friends and work. What we need instead is a thoughtful method to decide what tools to use, for what purposes, and under what conditions. Drawing on a diverse array of real-life examples, from Amish farmers to harried parents to Silicon Valley programmers, Newport identifies the common practices of digital minimalists and the ideas that underpin them. He shows how digital minimalists are rethinking their relationship to social media, rediscovering the pleasures of the offline world, and reconnecting with their inner selves through regular periods of solitude. He then shares strategies for integrating these practices into your life, starting with a thirty-day digital declutter process that has already helped thousands feel less overwhelmed and more in control. Technology is intrinsically neither good nor bad. The key is using it to support your goals and values, rather than letting it use you. This book shows the way. |
| case study social media posts: Ask a Manager Alison Green, 2018-05-01 From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together |
| case study social media posts: Portfolio Building Activities in Social Media Karen Freberg, 2021-08-20 Shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. Designed to be used with Freberg’s Social Media for Strategic Communication. |
| case study social media posts: Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing Gabriele Meiselwitz, 2020-07-10 This two-volume set LNCS 12194 and 12195 constitutes the refereed proceedings of the 12th International Conference on Social Computing and Social Media, SCSM 2020, held as part of the 22nd International Conference, HCI International 2020, which was planned to be held in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. The total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings from a total of 6326 submissions. SCSM 2020 includes a total of 93 papers which are organized in topical sections named: Design Issues in Social Computing, Ethics and Misinformation in Social Media, User Behavior and Social Network Analysis, Participation and Collaboration in Online Communities, Social Computing and User Experience, Social Media Marketing and Consumer Experience, Social Computing for Well-Being, Learning, and Entertainment. |
| case study social media posts: 365 Social Media Post Ideas For Realtors : A Real Estate Marketing Playbook Nick Tsai, Are you a real estate agent who wants to generate more leads and sales through social media? Do you want to build a solid personal brand but are too busy to come up with the content necessary to do so? Would you like to create engaging content that attracts potential buyers and sellers? If so, this book is for you! This book provides you with 365 ready-to-use real estate content ideas that you can easily plug in and play with to create engaging social media posts. These helpful pieces of content are designed to attract potential home buyers and sellers and can help position you as the go-to local expert. You can use these ideas in several different ways: Create Image posts with Canva Record TikTok or Reels videos Or you can simply copy and paste those content into your social media posts. What you are getting in this book: 1) 365 done-for-you social media post ideas that you can copy and paste to create social media posts, including: 100 done-for-you home seller tips 100 done-for-you home buyer tips 100 done-for-you real estate terms 25 done-for-you real estate FAQs 40 done-for-you viral real estate quotes 2) 18 social media marketing hacks to grow your following and generate more leads online. 3) 50 social media content ideas that you can use to engage with your audience. Additionally, you will get access to my bonus resources, checklists, and discounts after getting this book. So grab your copy now and start bringing your social media marketing to the next level. |
| case study social media posts: Digital Marketers Sound Off Matt Chiera, 2018-05-31 Digital Marketers Sound Off is a compilation of first-hand insights from 101 digital marketing specialists who are in the trenches executing campaigns. |
| case study social media posts: Case Studies in Disaster Response Shirley Feldmann-Jensen, Steven J. Jensen, Jean Slick, 2024-02-13 Case Studies in Disaster Response, the latest release in the Disaster and Emergency Management: Case Studies in Adaptation and Innovation series, focuses on the key functions performed in the emergency response to a disaster, how these functions are coordinated, and typical challenges and issues that emerge. Cases address both hazard- and response-generated needs. Also explored are the needs generated by emergent threats (e.g., Ebola crisis), emergent technologies (e.g., social media), and emergent groups (e.g., social innovation teams) that set the stage for innovation and adaption. - Presents in-depth cases studies in disaster response, one of the phases of disaster management - Unites practice and research from multiple disciplines to highlight the complexity of disasters preparedness, including environmental and earth sciences, engineering, public health, geography, sociology, and anthropology, humanitarian aid, emergent threats, disaster response and resilience - Examines policy and ethical dilemmas faced by decision-makers in disaster response situations |
| case study social media posts: How to Be a High School Superstar Cal Newport, 2010-07-27 Do Less, Live More, Get Accepted What if getting into your reach schools didn’t require four years of excessive A.P. classes, overwhelming activity schedules, and constant stress? In How to Be a High School Superstar, Cal Newport explores the world of relaxed superstars—students who scored spots at the nation’s top colleges by leading uncluttered, low stress, and authentic lives. Drawing from extensive interviews and cutting-edge science, Newport explains the surprising truths behind these superstars’ mixture of happiness and admissions success, including: · Why doing less is the foundation for becoming more impressive. · Why demonstrating passion is meaningless, but being interesting is crucial. · Why accomplishments that are hard to explain are better than accomplishments that are hard to do. These insights are accompanied by step-by-step instructions to help any student adopt the relaxed superstar lifestyle—proving that getting into college doesn’t have to be a chore to survive, but instead can be the reward for living a genuinely interesting life. |
| case study social media posts: Social Media Analytics, Strategies and Governance Hamid Jahankhani, Stefan Kendzierskyj, Reza Montasari, Nishan Chelvachandran, 2022-08-18 Social media has spread rapidly on the global stage, driving consumers’ attention and influence, both consciously and subconsciously. Whilst this type of platform may have been initially designed as a tool for open communication and expression, it is also being utilized as a digital tool, with widescale use cases. The intelligence explosion, information overload and disinformation play a significant part regarding individual, group and country perceptions. The complex nature of this data explosion created an increasing demand and use of artificial intelligence (AI) and machine learning (ML), to help provide ‘big insights’ to ‘big data’. AI and ML enable the analysis and dissemination of vast amounts of data, however the ungoverned pace at which AI and autonomous systems have been deployed, has created unforeseen problems. Many algorithms and AI systems have been trained on limited or unverified datasets, creating inbuilt and unseen biases. Where these algorithmic tools have been deployed in high impact systems, there are documented occurrences of disastrous decision making and outcomes that have negatively impacted people and communities. Little to no work had been conducted in its vulnerability and ability to exploit AI itself. So, AI and autonomous systems, whilst being a force for societal good, could have the potential to create and exacerbate societies greatest challenges. This is a cohesive volume that addresses challenging problems and presents a range of innovative approaches and discussion. |
| case study social media posts: Harnessing AI for Business Development and Sales Rick Spair, In an era defined by rapid technological advancements, businesses are increasingly turning to Artificial Intelligence (AI) to drive growth, innovation, and competitive advantage. From automating routine tasks to providing deep insights into customer behavior, AI has the potential to transform every aspect of business development and sales. However, the journey to integrating AI effectively into business processes is fraught with challenges, requiring a comprehensive understanding of AI technologies, strategic planning, and a commitment to ethical practices. This book, Harnessing AI for Business Development and Sales, is a comprehensive guide designed to help businesses navigate the complexities of AI adoption. It explores the transformative potential of AI, providing insights into how businesses can leverage AI to enhance their operations, engage customers more effectively, and drive sustainable growth. Each chapter delves into critical aspects of AI in business, from foundational concepts and advanced applications to ethical considerations and future trends. Why This Book? As AI continues to evolve, its applications in business development and sales are becoming more sophisticated and far-reaching. However, many businesses struggle to understand where to begin, how to implement AI effectively, and how to measure its impact. This book aims to bridge that gap by offering practical insights, real-world examples, and actionable strategies. What You'll Learn Foundational Concepts: The book starts with an introduction to AI, its historical evolution, and its relevance to business development and sales. It provides a solid foundation for understanding AI technologies and their applications. Practical Applications: Each chapter explores specific applications of AI in business, such as market research, lead generation, customer relationship management, sales forecasting, and personalized marketing. Detailed examples and case studies illustrate how leading companies are leveraging AI to achieve remarkable results. Ethical Considerations: With great power comes great responsibility. The book addresses the ethical implications of using AI in business, offering guidelines for responsible AI implementation. Topics such as fairness, transparency, data privacy, and bias mitigation are thoroughly discussed. Future Trends: The final chapters look ahead to the future of AI in business development and sales, exploring emerging trends and technologies that will shape the landscape. Readers will gain insights into how to stay ahead of the curve and prepare for the next wave of AI innovations. Who Should Read This Book? This book is for business leaders, sales professionals, marketers, and anyone interested in understanding and leveraging AI for business success. Whether you are a seasoned executive looking to integrate AI into your strategic planning or a newcomer eager to explore the potential of AI, this book provides valuable insights and practical advice. How to Use This Book Each chapter is structured to be both informative and actionable. Key concepts are explained clearly, and practical examples and case studies provide real-world context. The book also includes checklists, frameworks, tools, resources, and best practices that you can apply directly to your business. Conclusion By harnessing the power of AI, businesses can unlock new opportunities, drive innovation, and achieve sustainable growth. This book is your guide to navigating the AI landscape, understanding its potential, and implementing it effectively in your business development and sales strategies.Welcome to Harnessing AI for Business Development and Sales. |
| case study social media posts: Social Media and Networking: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2015-07-31 In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more. |
| case study social media posts: Sentiment Analysis and Ontology Engineering Witold Pedrycz, Shyi-Ming Chen, 2016-03-22 This edited volume provides the reader with a fully updated, in-depth treatise on the emerging principles, conceptual underpinnings, algorithms and practice of Computational Intelligence in the realization of concepts and implementation of models of sentiment analysis and ontology –oriented engineering. The volume involves studies devoted to key issues of sentiment analysis, sentiment models, and ontology engineering. The book is structured into three main parts. The first part offers a comprehensive and prudently structured exposure to the fundamentals of sentiment analysis and natural language processing. The second part consists of studies devoted to the concepts, methodologies, and algorithmic developments elaborating on fuzzy linguistic aggregation to emotion analysis, carrying out interpretability of computational sentiment models, emotion classification, sentiment-oriented information retrieval, a methodology of adaptive dynamics in knowledge acquisition. The third part includes a plethora of applications showing how sentiment analysis and ontologies becomes successfully applied to investment strategies, customer experience management, disaster relief, monitoring in social media, customer review rating prediction, and ontology learning. This book is aimed at a broad audience of researchers and practitioners. Readers involved in intelligent systems, data analysis, Internet engineering, Computational Intelligence, and knowledge-based systems will benefit from the exposure to the subject matter. The book may also serve as a highly useful reference material for graduate students and senior undergraduate students. |
| case study social media posts: Transplant Administration Lisa Norris, 2014-02-03 This timely new book, written by a transplant administrator with over sixteen years of experience, along with other expert contributors, covers the specifics of each aspect of transplant administration, providing information that will enable new administrators to quickly master essentials, help more seasoned administrators evaluate and improve their programs, and generally provide a knowledge base, focused on best-practices in light of regulatory requirements, for transplant surgeons, aspirant administrators and hospital administrators. Comprehensively covers all aspects of transplant program administration, including management, finance, staffing, quality improvement, patient intake, communication and collaboration with clinical staff, and more. Emphasizes practical application of best practices; uses bullet lists and other features to highlight essential information for each topic covered. Accompanying Toolkit, available via the book's companion website, provides forms, a procedural manual, program assessment materials and more which buyers can use out of the box or adapt for use in their own program. While the book and its supplemental materials have been created specifically with the US transplant community in mind, they still have considerable value for transplant administrators and related professionals outside the US, for instance, transplantation and health policy researchers, hospital management staff who are tasked with starting a transplant program from scratch and who need ready-made materials they can adapt to suit their own regulatory environment, and others. |
| case study social media posts: Social Media, Parties, and Political Inequalities Kristof Jacobs, Niels Spierings, 2016-01-05 This book examines how social media have transformed politics in established democracies. Specifically, the authors examine the influence of the unique qualities of social media on the power balance between and within parties. They present a general theory as well as an in-depth case study of the Netherlands and compare it to the US and European democracies. The authors show how and why social media's introduction leads to equalization for some and normalization for others. Additional to national politics, Jacobs and Spierings investigate often-overlooked topics such as local and European politics and the impact on women and ethnic minorities. |
| case study social media posts: Sustainable Infrastructure: Breakthroughs in Research and Practice Management Association, Information Resources, 2019-11-01 The continued growth of any nation depends largely on the development of their built infrastructures and communities. By creating stable infrastructures, countries can more easily thrive in competitive international markets. Sustainable Infrastructure: Breakthroughs in Research and Practice examines sustainable development through the lens of transportation, waste management, land use planning, and governance. Highlighting a range of topics such as sustainable development, transportation planning, and regional and urban infrastructure planning, this publication is an ideal reference source for engineers, planners, government officials, developers, policymakers, legislators, researchers, academicians, and graduate-level students seeking current research on the latest trends in sustainable infrastructure. |
| case study social media posts: The Hallmark Channel Emily L. Newman, Emily Witsell, 2020-05-18 Originally known as a brand for greeting cards, Hallmark has seen a surge in popularity since the early 2010s for its made-for-TV movies and television channels: the Hallmark Channel and its spinoffs, Hallmark Movie Channel (now Hallmark Movies & Mysteries) and Hallmark Drama. Hallmark's brand of comforting, often sentimental content includes standalone movies, period and contemporary television series, and mystery film series that center on strong, intuitive female leads. By creating reliable and consistent content, Hallmark offers people a calming retreat from the real world. This collection of new essays strives to fill the void in academic attention surrounding Hallmark. From the plethora of Christmas movies that are released each year to the successful faith-based scripted programming and popular cozy mysteries that air every week, there is a wealth of material to be explored. Specifically, this book explores the network's problematic relationship with race, the dominance of Christianity and heteronormativity, the significance placed on nostalgia, and the hiring and re-hiring of a group of women who thrived as child stars. |
| case study social media posts: 365 Social Media Post Ideas for Fitness Coaches and Personal Trainers Easy Fitness Branding, Cultivate Your Online Presence with '365 Social Media Post Ideas for Fitness Coaches and Personal Trainers' Are you a fitness coach or personal trainer looking to boost your social media presence and engage with your audience effectively? This book is your ultimate guide to creating compelling and attention-grabbing content for your online platforms. Inside, you'll find a year's worth of content ideas, specifically curated for fitness professionals like you: 100 Nutrition and Diet Tips: Keep your followers informed about healthy eating habits, nutritional facts, and dietary hacks to fuel their fitness journey. 100 Fitness and Bodybuilding Tips: Share expert advice on exercise routines, training methods, and body sculpting techniques to inspire your clients and followers. 100 Weight Loss Tips: Help your audience on their weight loss journey with valuable tips, tricks, and motivational strategies. 25 Health & Fitness FAQs: Address the most common questions your clients and followers have, positioning yourself as a trusted source of information. 40 Motivational Quotes: Keep your social media channels energized and inspire your audience to push their limits and achieve their fitness goals. 18 social media marketing hacks to grow your following and generate more leads online. 50 more social media content ideas that you can use to engage with your audience. With '365 Social Media Post Ideas for Fitness Coaches and Personal Trainers,' you'll never run out of content to share. Elevate your online presence, engage with your audience, and establish yourself as a go-to expert in the fitness industry. Take your social media game to the next level and watch your followers and clients grow as you implement these proven content ideas. Start making a lasting impact today with '365 Social Media Post Ideas for Fitness Coaches and Personal Trainers!' |
| case study social media posts: Digital Lawyering Emma Jones, Francine Ryan, Ann Thanaraj, Terry Wong, 2021-11-29 In today’s rapidly changing legal landscape, becoming a digital lawyer is vital to success within the legal profession. This textbook provides an accessible and thorough introduction to digital lawyering, present and future, and a toolkit for gaining the key attributes and skills required to utilise technology within legal practice effectively. Digital technologies have already begun a radical transformation of the legal profession and the justice system. Digital Lawyering introduces students to all key topics, from the role of blockchain to the use of digital evidence in courtrooms, supported by contemporary case studies and integrated, interactive activities. The book considers specific forms of technology, such as Big Data, analytics and artificial intelligence, but also broader issues including regulation, privacy and ethics. It encourages students to explore the impact of digital lawyering upon professional identity, and to consider the emerging skills and competencies employers now require. Using this textbook will allow students to identify, discuss and reflect on emerging issues and trends within digital lawyering in a critical and informed manner, drawing on both its theoretical basis and accounts of its use in legal practice. Digital Lawyering is ideal for use as a main textbook on modules focused on technology and law, and as a supplementary textbook on modules covering lawyering and legal skills more generally. |
| case study social media posts: Work Smarter with Social Media Alexandra Samuel, 2015-05-05 Build your social media strategy. From managing email to building a social media presence, making smart use of technology is essential to professional success in a digital world. But using all these tools can quickly lead to digital overload. In this comprehensive guide from social media expert Alexandra Samuel, you’ll find out how to use the social web to achieve your professional goals—without letting it overwhelm you. Find out what social media power users do to: • Tame the email backlog and focus on the messages that matter most • Build professional relationships that advance your career using Twitter and LinkedIn • Increase your professional visibility online by using HootSuite to schedule social media updates • Keep your most important work front-and-center with a digital notetaking system • Integrate these tools to get the most out of each one, and make them even more powerful together |
| case study social media posts: Reshaping Youth Participation Gráinne McMahon, Harriet Rowley, Janet Batsleer, 2022-11-14 Reshaping Youth Participation reframes discussions around youth political, social, civic, and cultural participation. Drawing upon insights on democracy and citizenship, self-organising and protest movements, and arts activism as engaged social activism, chapters consider the spaces in which young people find voice and action. |
| case study social media posts: Research Anthology on Social Media's Influence on Government, Politics, and Social Movements Management Association, Information Resources, 2022-08-26 The advent of social media has had varying effects across fields, industries, and governments. As more individuals rely on this technology, its uses continue to develop and expand. Social media has forever changed the way in which politics are discussed, social movements are formed, and how governments interact with the public. To fully understand the future of social media, further study is required. The Research Anthology on Social Media's Influence on Government, Politics, and Social Movements investigates how social media is used within governments as well as the history behind the technology. The book also examines best practices, tactics, and challenges associated with utilizing social media platforms for social movements. Covering key topics such as communication, interactive technology, and social change, this major reference work is ideal for government officials, industry professionals, policymakers, administrators, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students. |
| case study social media posts: Digital Public Relations and Marketing Communication Trends in Africa Anne W. Njathi, Brandi Watkins, 2024-06-07 The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is among the first to present an edited collection of chapters on digital and influencer marketing authored by many who are either from or have close ties to Africa. This book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent. With this in mind, the contributors seek to interrogate digital marketing trends in two stages: the status of digital marketing on the African continent, including cases from Nigeria, Egypt, Uganda and Kenya, and an analysis of the rise of influencer marketing, including cases from Nigeria and Uganda. This book will explore factors driving the increase in digital media platforms in Africa as well as an analysis of the implications of the growth in digital marketing, using various theoretical and methodological underpinnings to probe trends. Digital Public Relations and Marketing Communication Trends in Africa provides significant implications for marketing scholars and researchers and will be relevant to those looking to understand the opportunities and challenges ahead. |
| case study social media posts: Routledge Handbook of Football Marketing Nicolas Chanavat, Michel Desbordes, Nicolas Lorgnier, 2017-03-27 Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business. |
| case study social media posts: The Social Classroom: Integrating Social Network Use in Education Mallia, Gorg, 2013-12-31 As technology is being integrated into educational processes, teachers are searching for new ways to enhance student motivation and learning. Through shared experiences and the results of empirical research, educators can ease social networking sites into instructional usage. The Social Classroom: Integrating Social Network Use in Education collates different viewpoints on how social networking sites can be integrated in education. Highlighting both formal and informal uses of social interaction tools as learning tools, this book will be very useful to all educators, trainers and academic researchers in all aspects of education looking for a theoretical/practical approach to resourceful teaching. |
| case study social media posts: The AI Revolution in Sports Mr. Koushik Chatterjee, Mr. Sohom Saha, Mr. Debajit Karmakar, Mr. Shubham Dhaka, Mr. Divyam Patidar, Mr. Sangram Singh, 2024-06-28 The AI Revolution in Sports delves into the transformative impact of artificial intelligence on the world of athletics. The book explores how AI is revolutionizing sports analytics, enhancing performance through data-driven insights, and transforming training methodologies. By examining real-world examples, it highlights AI's role in injury prevention, game strategy optimization, and fan engagement. From sophisticated algorithms that predict player performance to virtual reality systems that simulate game scenarios, the book showcases the cutting-edge technologies redefining the sports landscape. It also addresses ethical considerations and the future trajectory of AI in sports, making it an essential read for athletes, coaches, and sports enthusiasts eager to understand the profound changes AI is bringing to their favorite games. |
| case study social media posts: Crafting Museum Social Media for Social Inclusion Work Cassandra Kist, 2024-10-30 Crafting Museum Social Media for Social Inclusion Work investigates if and how social media can be integrated into the social inclusion initiatives of museums, and the contextual factors that impact this integration. Drawing on a year‐long case study of Glasgow Museums (Scotland), international mini case studies, and interviews with museum professionals, Kist reveals the complex social and technical negotiations that staff participate in to align social media practices with social inclusion work. Kist argues that the staff practices she observed around social media can be usefully understood through the idea of ‘craft’. This reframes staff practices for imagining future museum social media work as iterative, intuitive, and skilled balancing acts. As a craft, staff creatively draw on and work around social media affordances to balance the norms of their social inclusion work with the perceived interests and needs of users and community groups. Understanding the relation between museums’ use of social media and their ability to contribute to social inclusion initiatives is imperative, especially given the increasingly pervasive use of social media across the cultural heritage sector in recent years. Crafting Museum Social Media for Social Inclusion Work will be valuable for academics, practitioners, and students working in cultural heritage, museum studies, or social work. |
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