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| case study hilton hotel: Corporate Culture Eric Flamholtz, Yvonne Randle, 2011-04-08 Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every well-known company we can assign a character. It is now well recognized that corporate culture has a significant impact on organizational health and performance. Yet, the concept of corporate culture and culture management is too often tantalizingly elusive. In this book, Flamholtz and Randle define culture, identifying and explaining the five key dimensions that determine it: a customer orientation; a people orientation; a process orientation; strong standards of performance and accountability; innovation and openness to change. They explain why culture is a critical factor in organizational success and failure—a key determinant of financial performance. Then, they provide a theoretically sound, highly practical, and field-tested method for managing corporate culture—presenting a set of international and domestic cases that show how actual companies have leveraged culture as the ultimate source of sustainable competitive advantage. In addition to well-known companies such as Starbucks, Ritz-Carlton, American Express, IBM, and Toyota, the text presents lesser known culture stars, such as Smartmatic and Infogix. While other titles on culture have focused too heavily on the organization as a psychological being, or on academic studies of culture as a business lever, Corporate Culture draws on empirics to present a go-to, must-read guide for leveraging corporate culture as a source of competitive advantage and as a means of impacting the bottom line. |
| case study hilton hotel: High Performance Hospitality Michele E. Diener, Amisha Parekh, Jaclyn Pitera, American Hotel & Lodging Association, American Hotel and Lodging Association, Educational Institute Staff, 2013-03-27 |
| case study hilton hotel: Case Studies on Food Experiences in Marketing, Retail, and Events Susanne Doppler, Adrienne Steffen, 2020-08-21 Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. - Presents the challenges customers face in their away-from-home food shopping - Explains how customer food experiences can be created - Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences |
| case study hilton hotel: Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments Patrick LaPointe, 2005 |
| case study hilton hotel: Human Resource Management in Hospitality Cases Peter Szende, Suzanne Markham Bagnera, Danielle Clark Cole, 2020-05-20 Human Resource Management in Hospitality Cases adopts a practical case-based approach to develop critical thinking and problem-solving skills in future hospitality managers. Using tried-and-tested real-life scenarios, this book thoroughly prepares hospitality students for a career in the field. Chapters are comprised of 75 short vignettes, split into nine sections that reflect and cover the primary challenges facing hospitality managers on a daily basis, including leadership credibility, building and managing employee performance, managing a diverse workforce, dealing with problem behaviors, and many others, all contextualised within the hospitality industry. With a main think point and series of questions for each case, the book is a highly insightful and engaging read. Suggested answers and solutions to the questions can be found within the extensive online resources that complement the book. Each section is also contextualized and theorized with an additional reading section, organized by key concept. This book will be essential for all students of hospitality and an invaluable resource for current practitioners in the field as well. |
| case study hilton hotel: Alignment Robert S. Kaplan, David P. Norton, 2006 How to align all organisational units to the organisational strategy. Amplifies the ideas in the Balanced Scorecord and Strategy Maps. |
| case study hilton hotel: China's Regional Economic Development: A Case Study Of Wenzhou Jinchuan Shi, Xiangrong Jin, Wei Zhao, Xiangdong Luo, 2020-05-13 Since the reform and opening-up in the late 1970s, Wenzhou City of China's Zhejiang Province has witnessed large-scale institutional change and rapid economic development. This book studies the institutional change and economic development in Wenzhou since China's reform and opening-up. It concludes that the most important characteristic of Wenzhou model is that the city is the first to promote industrialization and urbanization by privatization and marketization in Zhejiang. As privatization and marketization reflect reform, and industrialization and urbanization represent development, Wenzhou model promotes development through economic reform. In the early years of the reform and opening-up, the people of Wenzhou boldly faced the constraints of traditional planned economy, bravely explored the market-oriented reform and opened up a new path to regional economic development. This book also contains the stories of the people of Wenzhou. |
| case study hilton hotel: Hospitality Strategic Management Cathy A. Enz, 2009-04-07 Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills. |
| case study hilton hotel: The Changing World of the Trainer Martyn Sloman, 2007-05-07 The ‘Changing World of the Trainer’ considers how the human resource development professional should undertake his or her role in today’s organization. It offers a new framework which reflects the business reality of the modern world. This practical work proceeds through a series of tools, checklists, questionnaires and instruments and presents an extensive series of illustrative case studies, drawn from organizations throughout the world. The book argues that the problems that trainers face are fundamentally the same. Their objective is to put a process in place to ensure that employees are able to acquire the knowledge and skill required by the organization. The acquisition of individual and collective knowledge and skills is not the primary purpose of the organization – skills are a means to the end of profitability and service delivery. Hence training is a derived or secondary activity. In the world economy a global model of human resource development is emerging. In one form or another, organizations are seeking to develop what are known as high performance working practices. What the customer requires drives business processes: staff must be recruited, retained and motivated. Effective learning, training and development is now essential. This does not mean the end of the traditional off-the-job training course. There are many occasions, and these are illustrated within the book, when a training course delivered by a subject-matter expert is an effective way of promoting the organization’s objectives through individual learning. However, it is increasingly evident that the range of interventions undertaken by the trainer extends far beyond the design and delivery of the training course. There has been a huge increase in coaching and in ways of promoting group learning. Action learning is undergoing a resurgence. Generally there has been a growth of non-directive forms of intervention; a shift in emphasis from instruction to the facilitation of the learning process. Many practitioners are proceeding effectively to redefine their roles in a variety of different ways. However, it is now time to offer a formal expression of the new training and learning role. Martyn Sloman is highly respected intermationally within the field of learning and development, with experience as a practitioner in the public, private and voluntary sectors. |
| case study hilton hotel: The Big Book of Marketing Anthony G. Bennett, 2009-12-21 A real world tool for helping develop effective marketing strategies and plans. -- Dennis Dunlap, Chief Executive Officer, American Marketing Association For beginners and professionals in search of answers. -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University A 'must read' for every business major and corporate executive. -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia. |
| case study hilton hotel: Analysis of New Applications in Hotel Enterprises Main Departments Neslihan KAN SÖNMEZ, İbrahim Armağan AYDEĞER , Ecevit SAYILIR, Oğuzhan DÜLGAROĞLU, Yasin KARADENİZ, Musa OFLAZ, Melahat Yıldırım SAÇILIK , Emel ADAMIŞ, Çiğdem ÖZKAN, Ezgi TÜRKMEN, Bilge Çavuşgil KÖSE, 2022-11-25 Analysis of New Applications in Hotel Enterprises Main Departments , Livre de Lyon |
| case study hilton hotel: Socio-Political Realities Hilton Hotel Fiasco & Ad Hominem Legislation Expropriation Law Nihal Sri Ameresekere, 2012-07-03 `Socio-political realities' at the highest levels in society are lucidly revealed by the Author documenting real life experiences, in interacting with Presidents, Prime Ministers and Ministers, demonstrating their subservience to international pressures by influential powerful countries, and their shameless shielding of fraudulent/corrupt Ministers/Officers. Author discloses non-enforcement of the rule of law, even by Attorney Generals, against those affluent and powerful, eventhough the rule of law is the cornerstone of democracy. There is shocking revelation, of how Japanese Government, through Diplomats, pressurized to settle and cover-up a colossal fraud, blatantly perpetrated on a country and impoverished people, to prevent criminal prosecution thereof; even inducingly offering to negotiate with a terrorist organization, to resolve the issue of armed terrorism, ironically created by social injustice, including economic terrorism. Constitutional Minister, President's Counsel, charged for fraud utters blatant falsehoods. Justice Minister and Foreign Minister, President's Counsel, both scholarly alumni of Oxford University, camouflages to whitewash fraud, taking duplicitous stances. This Book is in two Sections, one dealing with `Political and Diplomatic Hypocrisy', and the other on an `Ad Hominem Legislation - Expropriation Law', enacted in violation of UN Universal Declaration of Human Rights, and ultra-vires the Constitution. How the country's highest judiciary deals with challenges to the perverse legislative process is revealing, with shocking disclosure of the Chief Justice's husband being given plum political office, with a scandalous controversy exploding in the public domain; just as the Author applies for a review of the pre-enactment Determination by Chief Justice for such Statute, as having been made per-incuriam and ultra-vires the Constitution, adducing additional grounds of perceived bias, upon which Their Lords of Appeal exercising inherent jurisdiction, in similar circumstances, rescinded a previous Judgment of the House of Lords in extradition proceedings re - Chilean President Pinochet. |
| case study hilton hotel: Studies on Crisis Management Institute for Research on Public Policy, 1978 |
| case study hilton hotel: Entrepreneurship in Hospitality and Tourism Maureen Brookes, Levent Altinay, 2015-09-30 'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective. |
| case study hilton hotel: The International Hospitality Business Kaye Sung Chon, Lawrence Yu, 1999-07 International Hospitality Business: Management and Operations will introduce hospitality managers to the most up-to-date developments in hospitality to prepare you for the rapidly changing world of international hospitality. This book is a compilation of the most current research in global operations. It examines new developments, new management concepts, and new corporate mergers. International Hospitality Business analyzes and discusses the complexity of the political, economic, financial, commercial, and cultural environment within which international business takes place to help you become a productive global manager. Through International Hospitality Business, you will learn how an effective global hospitality manager must have a broad trans-disciplinary perspective that includes studies in politics, culture, and geography to better prepare for the complexity of international operations. Expand your knowledge of how to deal with the issues that confront hospitality firms and managers in international development and operations by: understanding the great demand for competent managers to oversee operations in foreign countries because of the explosive growth of the international hospitality industry exploring the complex issues faced by hospitality managers when they are assigned to work overseas gaining insight into international hospitality firms’policies regarding developmental strategy, organizational structure, marketing, finance, accounting, and human resource management recognizing the international hospitality industry as an integral part of the service import and export business to help students gain a better understanding of managerial roles With The International Hospitality Business, you will examine world travel patterns, major hotel chains, and foodservice companies in different regions of the world to expand your knowledge and help you face the dynamic changing world of international hospitality. While this volume provides you with important, comprehensive knowledge that will help you manage the your overseas hospitality operations in a way that keeps the most important person in any business--the customer--contented. |
| case study hilton hotel: Exclusive Dealing Gregg Frasco, 1991 This book will be of interest to all decision-makers and analysts concerned with supply contracts. The primary focus of this study is on one particular type of supply contract, namely, the exclusive dealing contract. Its essence is the agreement by a seller (or a lessor) and/or buyer (or lessee) to transact only with the other party for the duration of the contract. This analysis attempts to discern the economic reasons why that type of supply contract was utilized in individual cases, and to aggregate the results in a systematic fashion. It covers all the federal antitrust cases involving exclusive dealing that reached the Court of Appeals level and/or the Supreme Court through 1986. For the interested reader, careful referencing and an extensive bibliography provide easy access to treatments that are more theoretically disposed. |
| case study hilton hotel: Teaching Cases in Tourism, Hospitality and Events Saurabh Kumar Dixit, Senthilkumaran Piramanayagam, 2023-02-28 The tourism, hospitality and events industries comprise one of the largest and most diverse workforces in the world, creating high demand for graduates with strong technical and managerial competencies. Case-based learning encourages students to think, understand, and apply the concepts and theories they're taught into practical, everyday situations faced in the world of work. Providing a broad selection of extensive global cases, this book forms a comprehensive one-stop-shop resource for readers to test their analytical skill and abilities in solving complex management issues. Cases include teaching notes to reflect theoretical perspectives, as well as questions, detailed learning activities and solutions. A useful and engaging read for students of tourism, hospitality and events, this book is also a valuable compilation of examples of practice for people working in industry. |
| case study hilton hotel: Total Revenue Management (TRM) Marc Helmold, 2020-06-03 This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations. |
| case study hilton hotel: Research in Education , 1974 |
| case study hilton hotel: Linking Urban and Rural Tourism Susan L Slocum, Carol Kline, 2017-06-16 Destinations rely on regional strategies to support and enhance the tourism product through regional partnerships and integration. Integrated tourism is defined as tourism that is explicitly linked to the economic, social, cultural, natural and human structures of the region in which it occurs. Integrated tourism has evolved to include numerous meanings and definitions, but generally includes a vertical business or industry approach. The first of its kind, this book applies a more inclusive approach to integration by providing insight into inclusive regional development strategies that support both the needs of urban and rural areas whilst enhancing the tourist experience, supporting the positive impacts of tourism and mitigating the negative. Regional studies tend to portray either an urban or rural focus without acknowledging that often these spaces constitute joint governance structures, similar historical and cultural roots, and economic dependencies. Sustainable tourism promotes sourcing locally, such as using rural agricultural products in urban tourism experiences. Furthermore, innovative rural marketing strategies linking tourism heritage, attractions, food and drink trails, and artisans with urban visitors are emerging. Including theoretical and applied research and international case studies, this will be a valuable resource to academics, students and practitioners working in tourism development and regional policy. |
| case study hilton hotel: Lessons from the Hanoi Hilton Taylor B Kiland, Peter Fretwell, Estate of Jack London, James B Stockdale, 2013-05-15 Why were the American POWs imprisoned at the “Hanoi Hilton” so resilient in captivity and so successful in their subsequent careers? This book presents six principles practiced within the POW organizational culture that can be used to develop high-performance teams everywhere. The authors offer examples from both the POWs’ time in captivity and their later professional lives that identify, in real-life situations, the characteristics necessary for sustainable, high-performance teamwork. The book takes readers inside the mind of James Stockdale, a fighter pilot with a degree in philosophy, who was the senior ranking officer at the Hanoi prison. The theories Stockdale practiced become readily understandable in this book. Drawing parallels between Stockdale’s guiding philosophies from the Stoic Epictetus and the principles of modern sports psychology, Peter Fretwell and Taylor Baldwin Kiland show readers how to apply these principles to their own organizations and create a culture with staying power. Originally intending their book to focus on Stockdale’s leadership style, the authors found that his approach toward completing a mission was to assure that it could be accomplished without him. Stockdale, they explain, had created a mission-centric organization, not a leader-centric organization. He had understood that a truly sustainable culture must not be dependent on a single individual. At one level, this book is a business school case study. It is also an examination of how leadership and organizational principles employed in the crucible of a Hanoi prison align with today’s sports psychology and modern psychological theories and therapies, as well as the training principles used by Olympic athletes and Navy SEALs. Any group willing to apply these principles can move their mission forward and create a culture with staying power—one that outlives individual members. |
| case study hilton hotel: Planning an Applied Research Project in Hospitality, Tourism, and Sports Frederic B. Mayo, 2013-10-28 Planning an Applied Research Project in Hospitality, Tourism and Sports provides a comprehensive and carefully structured treatment of all the aspects involved in planning a research project. Instead of being a statistically oriented book, this text provides a conceptual and process-oriented approach to planning and conducting research. Written for both students and professionals, it is easy to read, short, and to the point, i.e., practical. |
| case study hilton hotel: Corporate Cybersecurity in the Aviation, Tourism, and Hospitality Sector Thealla, Pavan, Nadda, Vipin, Dadwal, Sumesh, Oztosun, Latif, Cantafio, Giuseppe, 2024-08-05 The rapid advancement of Industry 4.0 technologies is revolutionizing the travel, tourism, and hospitality industries, offering unparalleled opportunities for innovation and growth. However, with these advancements comes a significant challenge: cybersecurity. As organizations in these sectors increasingly rely on digital technologies to enhance customer experiences and streamline operations, they become more vulnerable to cyber threats. The need for clarity on how to effectively manage cybersecurity risks in the context of Industry 4.0 poses a severe threat to the integrity and security of these industries. Corporate Cybersecurity in the Aviation, Tourism, and Hospitality Sector presents a solution to this pressing problem by comprehensively exploring cybersecurity and corporate digital responsibility in the global travel, tourism, and hospitality sectors. It brings together cutting-edge theoretical and empirical research to investigate the impact of emerging Industry 4.0 technologies on these industries. It provides insights into how organizations can build cybersecurity capabilities and develop effective cybersecurity strategies. By addressing key topics such as cyber risk management policies, security standards and procedures, and data breach prevention, this book equips industry professionals and scholars with the knowledge and tools needed to navigate the complex cybersecurity landscape of the Fourth Industrial Revolution. |
| case study hilton hotel: The Negro Motorist Green Book Victor H. Green, The Negro Motorist Green Book was a groundbreaking guide that provided African American travelers with crucial information on safe places to stay, eat, and visit during the era of segregation in the United States. This essential resource, originally published from 1936 to 1966, offered a lifeline to black motorists navigating a deeply divided nation, helping them avoid the dangers and indignities of racism on the road. More than just a travel guide, The Negro Motorist Green Book stands as a powerful symbol of resilience and resistance in the face of oppression, offering a poignant glimpse into the challenges and triumphs of the African American experience in the 20th century. |
| case study hilton hotel: Excel HSC Geography Rosemary Pashley, 2003 This comprehensive study guide covers every topic in the last two sec tions ofthe HSC Geography course and has been specifically created to ma ximise exam success. This guide has been designed to meet all study need s, providing up-to-date information in an easy-to-use format. Excel HSC Geography contains: 108 study cards for rev ision on the go or at home comprehensive coverage of the entire HSC Geography course, with maps, diagrams and source materials a summary of the outcomes and content for each of the three sections of the course a range of exercises and questions with answers to improve skills in Geography numerous exercises and selected ans wers to sharpen your geographical skills, especially useful for the mult iple choice and short answer sections of the HSC exam key words and concepts are highlighted throughout and grouped in a comprehensive glossary extended case studies and information on Ecosystems at Risk, Urban Places and People and Economic Activity two sample HSC-style examination papers a full-colour, eight page section of stimulus material lists of useful websites throughout |
| case study hilton hotel: Mergers, Acquisitions, and Corporate Restructurings Patrick A. Gaughan, 2007-12-10 Modern restructuring techniques for a global business landscape Corporate restructurings are an indispensable tool in building a new generation of re-engineered companies with the power and resources to compete on a global playing field. Written from a practical and historical perspective, Mergers, Acquisitions, and Corporate Restructurings, Fourth Edition carefully analyzes the strategies and motives that inspire M&As, the laws and rules that govern the field, as well as the offensive and defensive techniques of hostile acquisitions. In this thoroughly revised Fourth Edition, author and business valuation expert Patrick Gaughan provides a fresh perspective on M&As in today's global business landscape, and how your company can reap the benefits from the various forms of restructurings available. Packed with the most up-to-date research, graphs, and case studies, Mergers, Acquisitions, and Corporate Restructurings, Fourth Edition explores: * Recent takeover trends including the role of private equity firms and hedge funds * Most effective offensive and defensive tactics in hostile bids * A review of the effect of shareholder wealth on a variety of takeover actions * Modern, historical, and global perspectives on the field * The various forms of downsizing including divestitures, spinoffs, and equity carve-outs * Bankruptcy as an effective restructuring technique * Latest developments in corporate governance * Pros and cons of joint ventures and strategic alliances * Primary methods used to value public and private companies |
| case study hilton hotel: Hospitality Marketing David Bowie, Francis Buttle, 2013-06-17 This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. |
| case study hilton hotel: Research Anthology on Human Resource Practices for the Modern Workforce Management Association, Information Resources, 2021-12-30 Human resource departments have been a crucial part of business practices for decades and particularly in modern times as professionals deal with multigenerational workers, diversity initiatives, and global health and economic crises. There is a necessity for human resource departments to change as well to adapt to new societal perspectives, technology, and business practices. It is important for human resource managers to keep up to date with all emerging human resource practices in order to support successful and productive organizations. The Research Anthology on Human Resource Practices for the Modern Workforce presents a dynamic and diverse collection of global practices for human resource departments. This anthology discusses the emerging practices as well as modern technologies and initiatives that affect the way human resources must be conducted. Covering topics such as machine learning, organizational culture, and social entrepreneurship, this book is an excellent resource for human resource employees, managers, CEOs, employees, business students and professors, researchers, and academicians. |
| case study hilton hotel: Hilton Hhonors Worldwide. Loyalty Wars Paul Petersen, Jan Wichmann, 2018-03-26 Fallstudie aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Cologne Business School Köln, Sprache: Deutsch, Abstract: Marketing strategies in terms of loyalty programs are very often launched by corporations that employ a specialized team of project managers and data analysts who lead the complex program. The loyalty programs are typically driven by bigger companies due to the technical costs related to the implementation. In fact it is a very popular market for corporations in order to achieve a competitive advantage whether it is highly competitive by virtue of changing conditions in price and customer loyalty. The following paper exhibits the Hhonors loyalty program in which the Hilton Group tried to achieve a competitive advantage while concentrating on its “double dipping” strategy which other competitors lacked at this time. Therefore the paper starts with a brief explanation of the research question which is related to the strengths Hhonors loyalty program displays. In the following the general marketing strategy of Hilton is declared and evaluated. According to this the main guiding questions are based on the theoretical background and analysed by a service marketing approach. Subsequently the most important issues of the case are stated and summarized. Furthermore, recommendations on the loyalty program have been made. |
| case study hilton hotel: Revenue Management for the Hospitality Industry David K. Hayes, Joshua D. Hayes, Peggy A. Hayes, 2021-11-09 REVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY Explore intermediate and advanced topics in the field of revenue management with this up-to-date guide In the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool. The authors discuss concepts critical to the achievement of hospitality professionals’ revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book’s 14 chapters. Written for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes: A brand-new chapter on data analysis and revenue management that addresses many of the most important data and technology-related developments in the field, including the management of big data, data safety, and data security In-depth discussions of revenue management topics including Net Revenue Per Available Room, Direct Revenue Ratio, and other KPIs Major changes to the book’s instructor support materials and an expansion of the instructor’s test bank items and student exercises. An indispensable resource for students taking courses in hospitality management or business administration, Revenue Management for the Hospitality Industry, Second Edition is also ideal for managers and executives in the hospitality industry. |
| case study hilton hotel: Handbook of Research on Innovative Management Using AI in Industry 5.0 Garg, Vikas, Goel, Richa, 2021-11-19 There is no industry left where artificial intelligence is not used in some capacity. The application of this technology has already stretched across a multitude of domains including law and policy; it will soon permeate areas beyond anyone’s imagination. Technology giants such as Google, Apple, and Facebook are already investing their money, effort, and time toward integrating artificial intelligence. As this technology continues to develop and expand, it is critical for everyone to understand the various applications of artificial intelligence and its full potential. The Handbook of Research on Innovative Management Using AI in Industry 5.0 uncovers new and innovative features of artificial intelligence and how it can help in raising economic efficiency at both micro and macro levels and provides a deeper understanding of the relevant aspects of artificial intelligence impacting efficacy for better output. Covering topics such as consumer behavior, information technology, and personalized banking, it is an ideal resource for researchers, academicians, policymakers, business professionals, companies, and students. |
| case study hilton hotel: Sustainable Hospitality Management Huub Ruël, Angelique Lombarts, 2020-11-20 The hospitality industry is major industry. Due a steady growth, by 2030 the hospitality and tourism industry is expected to provide 380 million jobs. This title explores the challenges presented including labor shortages, containing and reducing the ecological footprint, Over tourism, and a poor industry image. |
| case study hilton hotel: Developing Hospitality Properties and Facilities Josef Ransley, Hadyn Ingram, Debra Adams, 2022-06-30 • Coverage: this book looks at all the essentials of developing hospitality properties, providing an introductory overview of the subject area. • Approach: illustrates the technical aspects of the subject in a cohesive, practical way, treating the reader as if they were a hospitality manager seeking assistance from various industry experts. • Authorship: compiled of contributions from over 20 industry experts, ensuring a strong knowledge base and a robust real-world dimension for the book. • Structure: the tried-and-tested logical manner in which the book is split into the 5 parts follows an industry approach to the topic of hospitality facility development and lends itself to being used as a set text in universities, as well as by industry professionals as a teaching tool. |
| case study hilton hotel: American Studies Philip J. Deloria, Alexander I. Olson, 2017-08-29 American Studies has long been a home for adventurous students seeking to understand the culture and politics of the United States. Despite being taught in universities around the world, American Studies has resisted developing a coherent methodology for fear of losing the flexibility and freedom to imagine new avenues of thought. But what if these fears are misplaced? Through a fresh look at the origins of the field, this book contends that a shared set of “rules” can offer a springboard to creativity. American Studies: A User’s Guide offers readers a critical introduction to the history and methods of the field, useful strategies for interpretation, curation, analysis, and theory, and case studies of American Studies in practice. |
| case study hilton hotel: Information and Communication Technologies in Tourism 2022 Jason L. Stienmetz, Berta Ferrer-Rosell, David Massimo, 2022 This open access book presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 29th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2022 conference, which will be held on January 11–14, 2022. The book provides an extensive overview of how information and communication technologies can be used to develop tourism and hospitality. It covers the latest research on various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics, and recommendation systems. The readers will gain insights and ideas on how information and communication technologies can be used in tourism and hospitality. Academics working in the eTourism field, as well as students and practitioners, will find up-to-date information on the status of research. |
| case study hilton hotel: Public Policy Praxis Randy S. Clemons, Mark K McBeth, 2016-08-05 Public administration and policy analysis education has long emphasized tidiness, stages, and rationality, but practitioners frequently must deal with a world where objectivity is buffeted by, repressed by, and sometimes defeated by, value conflict. Too often public administration education has failed individuals who must deal with the hustle and bustle and complexity of policymaking. Public Policy Praxis equips students to grapple with ambiguity and complexity. By emphasizing mixed methodologies and through the use of cases, students are encouraged to develop a workable and practical model of applied policy analysis. Throughout the book, Clemons and McBeth argue that pragmatism demands that analysts learn to think politically and to understand that public problems are socially constructed. As such, in addition to analytical models, the authors examine specific tools of policy analysis, such as stakeholder mapping, content analysis, group facilitation, narrative analysis, cost-benefit analysis, futuring, and survey analysis. Students are given the opportunity to try out these analytical models and tools in varied case settings (county, city, federal, urban, and rural) facing wide-ranging topics (economic development, expansion of human services in an urban area, building a health care clinic in a small town, an inner-city drug program, and the bison controversy in Yellowstone National Park) that capture the diversity of public policy and the intergovernmental nature of politics. With chapters written to the student and in a nearly conversational style, Public Policy Praxis is an ideal textbook for undergraduate and graduate courses in public policy analysis, community planning, leadership, social welfare policy, educational policy, family policy, and special seminars. |
| case study hilton hotel: Public Policy Praxis Randy S. Clemons, Mark K McBeth, 2020-03-03 Public administration and policy analysis education have long emphasized tidiness, stages, and rationality, but practitioners frequently must deal with a world where objectivity is buffeted by, repressed by, and sometimes defeated by value conflict. Politics and policy are messy and power explains much more about the policy process than does rationality. Public Policy Praxis, now in a thoroughly revised fourth edition, uniquely equips students to better grapple with ambiguity and complexity. By emphasizing mixed methodologies, the reader is encouraged, through the use of a wide variety of policy cases, to develop a workable and practical model of applied policy analysis. Students are given the opportunity to try out these globally applicable analytical models and tools in varied case settings (e.g., county, city, federal, international, plus urban and rural) while facing wide-ranging topics (starving farmers and the red panda in Nepal, e-cigarettes, GMOs, the gig economy, and opioid abuse) that capture the diversity and reality of public policy analysis and the intergovernmental and complex nature of politics. The fourth edition expands upon its thorough exploration of specific tools of policy analysis, such as stakeholder mapping, content analysis, group facilitation, narrative analysis, cost-benefit analysis, futuring, and survey analysis. Along with teaching how to, the authors discuss the limitations, the practical political problems, and the ethical problems associated with different techniques and methodologies. Many new cases have been added, along with clear instructions on how to do congressional research and a Google Trends analysis. An expanded online Teaching Appendix is included for adopters, offering original cases, answers to problems, alternative approaches to case use, teaching exercises, student assignments, pedagogical ideas, and supplemental material directly tied to concepts covered in the text. With an easily accessible and conversational writing style, Public Policy Praxis is an ideal textbook for undergraduate and graduate courses in public policy analysis, community planning, leadership, social welfare policy, educational policy, family policy, and special seminars. |
| case study hilton hotel: Sustainability in the Hospitality Industry Willy Legrand, Joseph S. Chen, Gabriel C. M. Laeis, 2022-07-29 Approach/Focus & Coverage: This is the only current textbook available to introduce students to economic, environmental and social sustainable issues specifically facing the hospitality industry as well as exploring ideas, solutions, and strategies of how to manage operations in a sustainable way. Other books focus just on environmental management in hospitality or are ‘how to’ guides aimed at practitioners/hotel managers. International: It takes a global approach in content and examples. Offers good balance between theory and practice: Integrates excellent case studies from a variety of settings and geographical locations to showcase the successes and failures. Other specific hospitality books tend to be practical how to guides. Accessibility: Peppered with features throughout to aid understanding & spur critical thinking & unrivalled online resources including video interviews with practitioners. |
| case study hilton hotel: Structured Finance Charles-Henri Larreur, 2021-06-01 Comprehensive coverage of all major structured finance transactions Structured Finance is a comprehensive introduction to non-recourse financing techniques and asset-based lending. It provides a detailed overview of leveraged buyouts, project finance, asset finance and securitisation. Through thirteen case studies and more than 500 examples of companies, the book offers an in-depth analysis of the topic. It also provides a historical perspective of these structures, revealing how and why they were initially created. Instruments within each type of transaction are examined in detail, including Credit Default Swaps and Credit Linked Notes. A presentation of the Basel Accords offers the necessary background to understand the regulatory context in which these financings operate. With this book, readers will be able to: Delve into the main structured finance techniques to understand their components, mechanisms and how they compare Understand how structured finance came to be, and why it continues to be successful in the modern markets Learn the characteristics of financial instruments found in various structured transactions Explore the global context of structured finance, including the regulatory framework under which it operates Structured Finance provides foundational knowledge and global perspective to facilitate a comprehensive understanding of this critical aspect of modern finance. It is a must-read for undergraduate and MBA students and finance professionals alike. |
| case study hilton hotel: Hotel Design, Planning and Development Richard H. Penner, Lawrence Adams, Walter Rutes, 2013-05-07 Hotel Design, Planning and Development presents the most significant hotels developed internationally in the last ten years so that you can be well-informed of recent trends. The book outlines essential planning and design considerations based on the latest data, supported by technical information and illustrations, including original plans, so you can really study what works. The authors provide analysis and theory to support each of the major trends they present, highlighting how the designer’s work fits into the industry's development as a whole. Extensive case studies demonstrate how a successful new concept is developed. Hotel Design, Planning and Development gives you a thorough overview of this important and fast-growing sector of the hospitality industry. |
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Powerful and stable machines capable of moving the earth without tearing up the turf below. CASE compact track loaders are simple, intuitive and …
No one will push harder than CASE Construction Equipmen…
Seven Brand-new CASE machines including two new midi excavators, two new compact wheel loaders, two new motor graders and a telescopic small …
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CASE dealers provide world-class equipment and aftermarket support, industry-leading warranties and flexible financing.
CASE Construction Equipment
CASE sells and supports a full line of construction equipment around the world, including backhoe loaders, excavators, wheel loaders, dozers, …
Maquinaria de Construcción | CASE ES - CASE Construction E…
Confía en los líderes en maquinaria de construcción. CASE te ofrece soluciones innovadoras, calidad insuperable y rendimiento excepcional.
